Revenue by Segment

Financials in millions SEK. Fiscal year is January - December.

Millions SEK. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020	Dec '19 Dec 31, 2019	Dec '18 Dec 31, 2018	Dec '17 Dec 31, 2017	Dec '16 Dec 31, 2016
Marketing Optimization (MO)	194.90M	234.10M	253.50M	253.00M	214.20M
Other	27.20M	34.30M	42.80M	9.00M	10.10M
Eliminations	500.00K	100.00K	-3.30M	-	-100.00K
Customer Experience (CX)	-	-	-	26.90M	26.20M
Innovation Acceleration (IA)	-	-	-	23.10M	45.10M
Total	222.60M	268.50M	293.00M	312.00M	295.50M

Revenue by Geography

Financials in millions SEK. Fiscal year is January - December.

Millions SEK. Fiscal year is Jan - Dec.