Pierce Group AB (publ) (STO:PIERCE)
Sweden · Delayed Price · Currency is SEK 13.10
+0.45 (3.56%)
Oct 31, 2025, 12:59 PM CET
Pierce Group AB Company Description
Pierce Group AB (publ), an e-commerce company, engages in the sale of motorcycle and snowmobile gears, parts, and accessories across Europe.
It operates in three segments: Offroad, Onroad, and Other. The company serves motocross and enduro riders under the 24MX brand; highroad motorcycle riders under the XLMOTO brand; and snowmobile riders under the Sledstore brand.
Pierce Group AB (publ) was founded in 2008 and is headquartered in Stockholm, Sweden.
Pierce Group AB (publ)
| Country | Sweden |
| Founded | 2008 |
| Industry | Specialty Retail |
| Sector | Consumer Discretionary |
| Employees | 320 |
| CEO | Goran Dahlin |
Contact Details
Address: Fleminggatan 20 A Stockholm, 112 26 Sweden | |
| Website | piercegroup.com |
Stock Details
| Ticker Symbol | PIERCE |
| Exchange | Nasdaq Stockholm |
| Fiscal Year | January - December |
| Reporting Currency | SEK |
| ISIN Number | SE0015658364 |
| SIC Code | 5960 |
Key Executives
| Name | Position |
|---|---|
| Goran Dahlin | Chief Executive Officer |
| Fredrik Idestrom | Group Chief Financial Officer |
| Emilija Frew | Head of Tech |
| Mariusz Mastela | Head of Fulfillment |
| Marta Garcia | Head of Customer Care |
| Daniel Bik | Chief Commercial Officer |