Pierce Group AB (publ) (STO:PIERCE)
Sweden flag Sweden · Delayed Price · Currency is SEK
8.92
-0.06 (-0.67%)
Aug 1, 2025, 5:29 PM CET

Pierce Group AB Company Description

Pierce Group AB (publ), an e-commerce company, engages in the sale of motorcycle and snowmobile gears, parts, and accessories across Europe.

It operates in three segments: Offroad, Onroad, and Other. The company serves motocross and enduro riders under the 24MX brand; highroad motorcycle riders under the XLMOTO brand; and snowmobile riders under the Sledstore brand.

Pierce Group AB (publ) was founded in 2008 and is headquartered in Stockholm, Sweden.

Pierce Group AB (publ)
CountrySweden
Founded2008
IndustryAuto Parts
SectorConsumer Discretionary
Employees320
CEOGoran Dahlin

Contact Details

Address:
Fleminggatan 20 A
Stockholm, 112 26
Sweden
Websitepiercegroup.com

Stock Details

Ticker SymbolPIERCE
ExchangeNasdaq Stockholm
Fiscal YearJanuary - December
Reporting CurrencySEK
ISIN NumberSE0015658364
SIC Code5960

Key Executives

NamePosition
Goran DahlinChief Executive Officer
Fredrik IdestromGroup Chief Financial Officer
Emilija FrewHead of Tech
Mariusz MastelaHead of Fulfillment
Marta GarciaHead of Customer Care
Daniel BikChief Commercial Officer