Pricer AB Company Description
Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific.
The company provides electronic shelf labels, such as graphic and segment labels; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform.
It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza.
The company markets and sells its products through direct sales and resellers. Pricer AB (publ) was incorporated in 1991 and is based in Stockholm, Sweden.

Country | Sweden |
Founded | 1991 |
Industry | Business Equipment & Supplies |
Sector | Industrials |
Employees | 191 |
CEO | Magnus Larsson |
Contact Details
Address: Hälsingegatan 47 Stockholm, Stockholm County 113 31 Sweden | |
Website | pricer.com |
Stock Details
Ticker Symbol | PRIC.B |
Exchange | Nasdaq Stockholm |
Share Class | Class B Shares |
Fiscal Year | January - December |
Reporting Currency | SEK |
ISIN Number | SE0000233934 |
SIC Code | 3669 |
Key Executives
Name | Position |
---|---|
Magnus Larsson | President and Chief Executive Officer |
Claes Wenthzel | Acting Chief Financial Officer |
Cecilia Vinell | Global Communications Manager |
Jorgen Jost auf der Stroth | Chief Supply Chain Officer |
Chris Chalkitis | Chief Digital Officer |
Mats Arnehall | Chief Commercial Officer |
Finn Wikander | Chief Product Officer |