Pricer AB (publ) (STO:PRIC.B)
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Earnings Call: Q1 2021
Apr 23, 2021
So welcome, everyone, to this audio call to go through the highlights from the financial report that was released earlier today. So overall, I'm very pleased with the development in Chrysler, so both from an ongoing business perspective, but also in terms of our new product innovations such as the Shellto Vision solution where we continue to build additional value on top of our solid platform. As the transformation of retail continues to accelerate and in store operations become more data driven, I believe Chrysler is very well positioned to capture our fair share of the smart retail market going forward. So next slide, please. So with the 74% increase of our quarterly net sales compared with Q1 of last year, we can conclude that activity remained on a high level also moving into 2021.
And excluding currency effects, the underlying growth was even higher at 91%. We noticed strong growth in several geographical markets, particularly with regards to the small and medium sized customer projects. And these small and medium sized customer projects represents a significant part of the business for PRAISER, and it also provides a good balance to the more irregular revenue streams from larger customer projects. In the Q1, we continued deliveries to our large ongoing customer projects according to plan. And the rollout with Plus Retail in the Netherlands was successfully completed according to the schedule during this quarter.
And they are, by the way, a very happy customer that now has the full chain of stores running on price of Plaza. We have several active framework agreements in Canada and Norway and from which we noted a high inflow of orders during the first quarter. And I'm particularly pleased to see the progress in these accounts as there are no minimum commitments, But where high customer satisfaction and a solid value creation from our solutions, they do provide great business opportunities for many years to come. And to mention a few words on the development with Carrefour, It's also progressing according to plan. So we continue regular supply to France and Belgium, where we have significant installed base already.
And in parallel, we have installed pilot stores in several other countries with the intention to define use cases and ensure adequate system integration. On the negative side, we can conclude that there are increasing challenges with regards the supply of components and on the logistics side. But fortunately, we work with long forecasting periods with our suppliers, which has granted us a steady supply. But prices are going up and lead times are generally getting longer. But on the transportation costs, they stabilized somewhat during the Q1, but only to see a renewed acceleration following the stop in the Suez Canal.
Next slide, please. So starting off with the net sale. So we managed to reach almost SEK 400,000,000 or SEK 393,000,000 to be precise, which is then 74% higher than last year. The largest contributors were France, Canada and the U. S.
But as we mentioned earlier, there was a good distribution over a large number of customers in several geographies. Next slide, please. Moving on to the order intake. I believe this figure is in particular reassured many readers of the report this morning. The strong momentum in the market remains and order intake for the Q1 reached SEK 443,000,000, which is 19% higher than the Q1 of 2020.
We note the stability in the order intake level over several quarters, which is quite unusual from a historical price of perspective. And it's partly an effect of a broader customer base contributing to the order intake, but it's also a result of having several framework agreements in place that generate more steady inflows of orders. So France, Norway, Canada contributed the most in the Q1. I'd like to highlight again that order intake was distributed over many customers and many geographies. We ended the Q1 with an order backlog of SEK 550,000,000, which is an increase compared with the year end of approximately SEK 50,000,000.
And partially, this increase is a consequence of the longer lead times from order to delivery. Next slide please. The gross profit increased as a result of the top line growth, but gross margin declined compared with Q1 2020, although it remained in line with the 3 most recent quarters. Our gross margin is primarily a consequence of the product and contract mix delivered in the period. But there is some additional pressure right now caused by the challenging situation in the supply and logistic chain.
Next slide, please. And then the operating profit increased as well as a result of the higher gross profit. And we reported slight improvement in the operating margin year over year. We have increased our market present to support the growing demand, which in combination with the continued high pace of product innovation Product development drive higher operating expenses. Next slide, please.
And the cash flow from operating activities was negative in the period, and this is primarily a result of changes in working capital. And as we have previously communicated, there are many timing effects in the cash flow, why it should be analyzed over time. And the cash position at the end of March was SEK 190,000,000. And then the board's proposal to the AGM, as communicated in February, is to pay a dividend of SEK 1 per share in 2 equal installments. Next slide please.
So in summary, we can conclude that the financial results from the Q1 was higher than the corresponding quarter of last year on all key metrics. The size of the backlog combined with the high activity in the market indicates a continued strong momentum also going forward. However, we do expect some continued pressure on the gross margin from the supply chain and logistics challenges that remain beyond our control. But overall, our view on the market and prices position in the market remain positive. So next slide, please.
So leaving the financials behind and looking at the business development side of things, I'd like to remind us all that the paper label continues to be the most widely adopted solution to display price and product information at the shelf edge across the world. However, it is becoming increasingly challenging for this analog paper label to compete with the digital label. And this is the most important growth driver for the U. S. L.
Industry. And in addition, the ongoing pandemic has forced retailers to rethink old troops overnight. And the ability to do more with less has got an entirely new meaning over the last year. So the need for automation and modern system support is greater than ever before. And keeping up with the speed of digitalization is now considered a critical success factor within retail.
So in addition to digital shelf labels, there is a general increase in demand for smart retail solutions to support improved in store efficiency and also an enhanced customer experience. And this stretches well beyond the price than product information displayed on the shelf edge. So for example, empty shelves, one of the biggest and most costly challenges for a retailer, and particularly so within the grocery segment. And Price's new shelf vision solution with a battery powered camera, it introduces eyes in the store that enable automated real time insight with regards to the actual status in the store. And we believe that this presents an important growth opportunity for Prizer going forward.
And the end to end capability of the Prisir solution where the camera interacts with the digital label makes it particularly attractive as it supports further use cases than some competing solutions, for example, from tracks and focus systems. And our ability to provide retailers with real time insight to make better decisions faster and then also supporting them with the execution of prioritized tasks in the stores, It will become an increasingly important differentiator for Chrysler in our customer dialogues going forward. And in addition, we have the ambition to broaden our solution, our solution offering by adding more software capabilities on top of our cloud based platform, Priority Plaza. And as customers are looking to utilize the ESL system for additional use cases, we intend to support them on this journey. And alongside our own development efforts, we will consider acquisitions and partnerships as complementary ways to accelerate this development.
So all in all, I'm very pleased with the progress in Praisor. We can conclude that the unique capabilities of the Praetor ESM system with regards to speed, capacity, reliability and scalability, it will become increasingly differentiating in the future. And unified commerce and data driven stores would grow significantly. And we have a very interesting position right at the core of this development. So thank you for listening, and we will proceed with questions.
Thank you. There will be a brief pause while questions are being registered. And we have no question at this point. So no questions, so I'll hand it back to speakers. Okay.
So well, thank you, everyone, for listening in. And you have any additional questions going forward, please do not hesitate to reach out. You can always reach us at the insopricer.com.