You are watching Nordnet's shareholder meeting 2022, and we have a very interesting agenda in front of us. First out today is our Chairman of the Board, Tom Dinkelspiel. Please go ahead, Tom, the stage is yours.
Thank you, Johan. Dear shareholders, very warm welcome to this shareholder event. We live in very strange times. We saw the end of the pandemic in 2021, and COVID turning into a somewhat more normal flu, cold. Then in February 2022, Russia brutally and unprovoked launched an attack against Ukraine. We support UNHCR with financial aid, and our thoughts and hearts go to the brave people of Ukraine. We have a successful 2021 behind us. It was our first full year as a relisted company, and both the company and the share performed well, with the stock up over 40% during 2021. We are thrilled that our new shareholders have had a great performance since the IPO in November 2020. Now we're also finally able to freely pay out dividends again. For 2021, we're distributing 70% of net profits.
It was a year with record strong growth, both in customer and assets. We welcomed over 400,000 new Nordnetters to our platform, once again, a record number. This gives us a special joy at Nordnet, since we know that these new clients will have a brighter financial future, saving and investing in a cost-efficient manner together with us at Nordnet. We have continued our journey in democratizing saving and investments, becoming more user-friendly, both on the web as well as with our award-winning app. Everybody at Nordnet strives every day to make our customers more satisfied and enhance their digital experience in our web or app, innovate new products, or simply handle a customer request in a swift and correct way. We all know that customer satisfaction makes our company long-term more profitable, but it will also improve our clients' life, at least their financial one.
The never-ending burden of new regulations continues putting a big strain on our industry. There is a good purpose with all these new rules coming into place, but there should be a balance, and I think you can discuss cost benefit at this stage. Are we really making the financial sector more robust, or are we spending money in vain, making it more complicated, both for us financial institution as well as our customers? Having said this, Nordnet is well-equipped to be able to comply with the re-regulations. Looking forward, we still believe that we have just scratched the surface of the potential for Nordnet. We have some 5% market share in the combined market, and long- term, I cannot see why we wouldn't be able to reach a substantially higher market share than that.
In order to continue to grow, however, we need to be laser-focused on making investments and saving more accessible and easy to use. We also see some exciting product launches, especially in Norway, Denmark, and Finland during the coming year, with the private banking mortgage product in Norway being the closest in time. We're excited about the future and believe we can continue to develop Nordnet and make the savings and investment markets much more transparent and cost-efficient. Thank you for giving us the vote of confidence and being shareholders in Nordnet.
Thanks a lot, Tom. Tom will also stick around for the Q&A part of this event later. With that, I hand over to the CEO of Nordnet, Lars-Åke Norling.
Thank you, Johan. We start very short introduction first to Nordnet before we move into the 2021 highlights. We can go to next page. We've had a clear purpose in Nordnet since the company was launched in 1996, and we exist to democratize savings and investments. Through innovation, we challenge the traditional structures like big banks and pension companies, and we give the private investors the tools, information, and the products they need to succeed with their investments. We currently have around SEK 700 billion in savings capital on our platform, around 1.6 million customers across our four Nordic countries, and overall a very high activity level on the platform with 66 million trades in the last 12 months. Go to next.
We are the leading digital platform for savings and investments in the Nordics. We are the number one domestic broker on the Nordic exchanges in 2021. You can see that in the graph to the right. We are also overall leading on customer satisfaction. We measure that through NPS, Net Promoter Score, where we have a clear number one position in Denmark, Finland, and Norway, and a strong number two position in Sweden. We're also number one on market share when it comes to retail market and online platforms in the Nordics. Go to next. Our aspiration is to be the clear number one choice for Nordic savers and investors by having the most satisfied customers enabled by a state-of-the-art platform for all their savings and investment needs.
We wanna be a one-stop shop for savings and investments. You as a private investor should be able to find everything that you need on our platform, and of course, with a very good customer experience. That we believe is a true differentiator for Nordnet overall. Go to next. Our brand promise is building the best platform for savings and investments, and this is our main focus. This is what we do every day at Nordnet, and we will never be done. We always keep building on our platform. That's everything from launching new features in our app and web, which we do almost daily, and launching new interesting financial products. Next one coming up is mortgage for private banking in Norway, and also ensure that we automate all the customer journeys.
The platform works really well for the customers, also in an inspiring way. We also of course enable tools for our customers to make informed decisions about their investments. The purpose is if you are a customer on our platform, you should be able to have higher returns over time by using our products. Can go to next. Now I hand over to you, Rasmus, to describe a little bit how a typical day at Nordnet looks like.
Yeah. Thank you, Lars-Åke, and hello, everybody. Like Lars said, I'm Rasmus Järborg. I am the Chief Product Officer and Deputy CEO here. I thought if you would indulge me for a few minutes just to give you a sense of the scale of the platform that we run here at Nordnet every single day. Starting off with a very technical view here, this is the number of calls against our proprietary API, so how many requests per second our systems get. What it's illustrating really is how our systems spin up just before European markets open at 9 A.M. On a typical day in 2021, we had some 20,000 requests per second. That's peaked up towards 60,000-80,000 during some of these volatile trading days.
You can see how it remains high, and there's another peak really when the U.S. markets open. Then when Europe closes, it really slows down. During the day, if you will click with me here, Tina, we have some 265,000 unique users accessing us through the app and another 115,000 on the web. That's daily active users. As they start putting trades through, click, the trades build throughout the day. At the end of a trading day, we have some 285,000 trades on average during last year, 88,000 of which were cross-border, meaning you invested outside your home market, for a total traded value of just shy of SEK 7.5 billion.
Now, during that day, typically, 1,000 new people have become customers of Nordnet, and they as well as existing customers have put some SEK 230 million in net savings onto the platform. We've paid out SEK 23 million in loans, and in total, almost SEK 120 million of net fund buys have been made on the platform. Almost by any metric, whether that be technical, requests per second, whether that be users in our app or web, whether that be trades, traded value, new customers, this is a pretty scalable and awesome platform that we've built. Let's go to the next. Really, when we do this, when we bring all these customers onto the platform, the goal is to satisfy their needs from a savings and investments perspective.
We want to be a one-stop shop for all their savings and investment needs, and that is the platform we've built across our main business within securities brokerage and funds, which of course is also available through pension wrappers or occupational pensions. We complement this core with very select lending products, chief among them, of course, margin lending against the portfolio, but also an element of retail lending where the main product is a mortgage that is targeted at our private banking segment. You'll hear more about that today. It's only in Sweden, but it is the lowest priced mortgage in Sweden at 0.65%. Before summer, we will launch a similar product in Norway aimed squarely at that high net worth segment. Finally, we have Shareville, which I'll come back to. We go to Next.
Here you see the channels that we offer our customers and through which they reach our trading platform. Starting on the left, our own web application. We call it Next internally, entirely designed and developed in-house. This sees most of the trades still. Next to it, the Nordnet app, which Tom also mentioned in his introductory remarks. It was a Red Dot design winner in 2021, which is a global acknowledgement of the design work that has gone into building this fantastic app. It is the little app that could. It's seen fantastic development in both features and functions, but also use since launch in 2018. Infront is a third-party product aimed at our trading segment, and it accesses our platform through our API.
Finally, we have Shareville, which is one of our unique selling points. It is our very own social investment community with over 300,000 users on the platform. Here, you can follow anybody else. You can see into their portfolio on a percentage basis, how they're allocated, what price they've bought and sold, and it is a platform for people to explain their thinking and why they're investing or why they're selling, and it's highly appreciated both as an engagement and customer attraction tool. Let's go to Next, and I'll hand back to Lars-Åke Norling.
Thank you, Rasmus. So, short about the Nordnet history. The company was founded in 1996. It was online trading only in Sweden and mostly via dial-up internet at those times. In 2001, the company was listed for the first time on Stockholm Stock Exchange. At the same time, it also expanded outside of Sweden to Norway, Finland, and Denmark and also expanded our product offering to become a one-stop shop. In 2017, the company was taken private by the Öhman Group and also the PE company, Nordic Capital. The reason was to do a major transformation of the digital platform, our savings platform.
Since then, we launched a new app, we launched a new web, and also modernized the backend systems, and are also now bit by bit moving them to the cloud. This has allowed for a big improvement in customer experience as well as scalability. This work was mainly done in the summer of 2020 and the owners then decided to relist the company, and that was done in November 2020. The main focus now is to capture this fantastic growth potential we saw in the Nordics that Tom also talked about. We currently have around 6% market share of the addressable markets, ample room to grow for many years. Go to next. We see a clear acceleration in growth both for customers and savings capital.
I would say it's three main reasons for this. One is that this every day improve the customer experience by this focus on building the best platform for savings investments. The other part is that we have critical mass when it comes to number of customers in all countries, also allowing for a very good word-of-mouth-based customer growth. The last part is, of course, this is general high interest in for savings and investments in our markets. Go to next. We also managed our cost in a very good way, and we have a very scalable business model overall. In the graph to the right, you see that we have maintained the cost level in absolute terms flat for the last four years, and during the same period, we've grown the revenue with 40% per year.
A very good scalability, improving the cost model and cost versus savings capital from 38 basis points down to 17 bps . The main drivers for this scalability are, of course, as a foundation, our tech platform, which is cloud-based. We can onboard a lot of new customers without driving the new costs. The other area which we work very hard with is process simplification automation, and we try to automate everything that's possible, and that's a win for the customer because things will work better when everything is automated, but also a win for us because we need less people and do less errors, so we save money on our side. We have also a very efficient customer growth.
It's a lot of word of mouth from happy customers, but also we have a very strong PR regime going in all countries with the local savings economists, and in Sweden, we have Frida Bratt. That means we have a low customer acquisition cost, and at the same time, with low churn on the platform, we have very high lifetime value. We overall have a very profitable customer growth. Then, of course, like all companies, we work very closely with our third parties and our suppliers to manage the spend there as well. Go to next. If you look at the financials, it is a very strong development.
We've grown our revenue, like I said, with around 40% on average per year for the last four years, coming from the increase in customers, increase in savings capital, but also overall activity on the platform. At the same time in the middle, you see the cost flatten, so very good scalability. That means that the entire revenue increase ends up on the bottom line with the great improvement in profit before tax. We are a tech company with a highly profitable growth. There's a lot of tech companies out there growing, but not that many growing with profitability as we know, but we have a clearly profitable growth. Can go to next.
In summary, we are the leading digital platform savings and investments in the Nordics with clear number one position in Norway, Finland, and Denmark, and a strong number two position in Sweden. We also have very passionate and talented people. It's something we are very proud of and also a true differentiator for Nordnet. You see strong sustainable growth in both the savings capital, customers, and not least revenue. Still, we have a fantastic growth potential with only 6% market share currently. Like we discussed, we have a very scalable business model, and we're also allowing for good shareholder returns. We can go to the next. That was a little bit introduction to Nordnet. Now we move into the 2021 highlights. We can go to next.
Overall, 2021 was a fantastic year for Nordnet, the best ever in our history. We grew the customer base with 31%, savings capital up 42%, partly from net savings, but also partly from market depreciation. Also very high activity on the platform from, of course, a growing customer base as well, up 22%. All this then is converting to revenue increase of 35% in one year. At the same time, we managed cost in a very good way, allowing for then a 56% increase in profit before tax. Overall a very good year. Go to next. Here we see the growth in the customers and in net savings per month and in total.
In total, we onboarded 380,000 new customers in 2021, and that's by far a record for Nordnet. Also net savings was very high, SEK 83 billion, and this is net transfers then from other banks to Nordnet by our customers. For us, net savings is the ultimate proof that customers like our platform because it's. To open a account in Nordnet takes just a few minutes, but the proof that they like our platform is that they don't just open accounts to customers, but they also transfer money and start using our products.
Go to next. We are clearly the leading digital platform for savings and investments in the Nordics, and we're the only player with scale. We have very diversified revenues with 36% in Sweden and 30% roughly each in other countries. We see in the graph in the middle the customer growth on a yearly basis, where we have tremendous growth not least outside of Sweden, where you can see in the graph to the right, have higher margins. We have higher margins overall in Norway, Denmark, and Finland. That's due to that we have higher share of cross-border trading in those countries.
They trade more outside the local exchange, where we also have higher margins. This strong position we have in customer satisfaction, again, we measure that through NPS, is also benefiting us in a good way. We can see that we are clearly taking market share in all our countries. We're taking market share in an overall growing market. That's, of course, a very favorable position. Again, only 6% revenue market share across, so great growth potential also going forward. Go to next. Now it's Rasmus again with some product highlights.
Thank you, Lars. Okay, 'cause I think really what we bring to the table in delivering this platform, this world's best platform for savings and investments, is true speed. We look at speed in delivering features and functions, as well as new products as the competitive differentiator, which sets us apart from a lot of the incumbent banks, but also from other disruptors and startups that are trying to compete in this space. That's what we are all about when it comes to product and tech is scoping and slicing our projects so we can keep a high pace of delivery. Looking back over 2021, if we click, Tina, we can see that every two hours there was a release from our site Next.
We've had hundreds of releases over last year. If we click again, we can see that we put click. A new version of the app in the hands of our customers every five days on average. Click again. This last number maybe is meaningless to you, but 7,564 Jira tickets, which is how we measure a unit of work within tech, was released during 2021. Almost any way you cut it, from the customer perspective, from the tech perspective, you know, we're working with a high pace of delivery, and we really do everything we do in our power is to ensure that we maintain this speed, 'cause you don't have to be the best if you're the fastest, because pretty soon you'll be the best.
That's something we try to do all the time. Let's go to the next slide and see if I still have it with me in here. We have. Out of those 7,564, here are four examples of releases last year. I think these are some of the chunkier ones. Of course, very proud of the new EPK pension account in Norway, which was released at the very beginning of last year, where we've taken an outsized proportion of new account openings and transfers in Norway. We have the Danish equity savings account, the ASK, which we released. I think Anne will tell you more about that. Again, we have a very high percentage market share of accounts opened.
We launched the first ever or the cheapest ever tech index fund, depending on which country you were in. In Sweden, for example, we charge 40 basis points for this tech index fund, and it's only one of its kind. Of course, like I was saying on the previous slide, continuous app and web improvements with new features and functions and designs being launched, sometimes daily, but at least weekly, really keeping in tune with customer feedback and being very responsive to customer demands. We'd rather get something small out, put it in the hands of the consumers, measure and learn, both from qualitative and quantitative feedback, and then reiterate and launch again. That's the name of the game here at Nordnet. Let's go to the next slide and hand over to Mr. Martin Ringberg.
Yes. Hi, everyone. My name is Martin Ringberg. I'm the Country Manager for Sweden. 2021 was a special year for us, and we had a fantastic growth. Sweden, we have a competitive landscape, where you need to stick out and have a strong purpose, and you need to have clear offerings to your target groups. When you look at the customer base, we grew with about 13% in 2021, and you can see the other countries grew much more. Of course, we are more mature, but I also just want to take the opportunity to just drill down a layer. When we look at the segments, and especially our private banking segment, that grew more than twice as much as our retail segment in percentage.
The savings capital grew with about three times as much as the retail segment. That's a kind of receipt that we are really doing things right and that the high-net-worth customer really enjoys our services. We see that we have some products that really are important for that segment, such as our price-leading mortgage, as Rasmus mentioned, with 0.65% in mortgage rates. Our award-winning securities lending program, which generated about SEK 70 million in return for our customers in 2021. Of course, one more thing is that we see coming strongly now is that we can offer customers to hold their unlisted shares in an endowment wrapper or in Swedish, kapitalförsäkring.
We also continue to gain market shares in the pension markets. Our market share on assets is 2.3%, but during 2021 we took 5.7% of all the net savings and that's a good receipt and we see that the trend is holding on. Last but not least, we stick to the fundamental plan of democratizing savings and investments. We debate and we raise opinion on questions that are important for savers in Sweden. Last year, we actually stopped the suggestion about raising the tax on ISK by debating collecting 40,000 signatures and all in all being on the savers' side and on our customers' sides. For that effort, Privata Affärer, a Swedish newspaper, awarded us with this year's Uprising, Årets Uppror.
Thanks a lot, Martin. Over to Anders Skar, Country Manager for Norway. Please go ahead, Anders.
Yes, hello everyone and, as Johan said, my name is Anders Skar, and I'm gonna talk briefly about the Norwegian market. As the slide shows, we had a record 2021. It bypassed anything we've seen historically. We got over 100,000 new customers, a growth corresponding to 43% and even better on the savings capital side where we grew 49% last year. Of course, the growth in customers combined with high activity in the customer base contributed to a really strong financial result where we saw our revenue growing with 44% and our PBT with 72% for the Norwegian market.
Our overall position in the Norwegian market continuously grows stronger and our growth is backed up by being the leading and number one within savings and investment in the Norwegian market. This is proven both by our growth numbers of course, but also through market shares increasing and from market service that shows that we are the most liked financial brand in the Norwegian market. We have the highest NPS, meaning customer satisfaction in the Norwegian market for savings and investments. As Rasmus briefly mentioned, one of the highlights for the Norwegian business during last year was of course the launch of EPK, the pension account.
This launch opened up the occupational pension market for us, enabling us to target 1.5 million potential customers and several SEK 100 million in potential assets under management that could be transferred to Nordnet. We had a great year in 2021 with the product. We acquired some 11,000 customers that transferred over SEK 3 billion in assets to the pension account during the year. This has been a great start and we now hold the position as the largest player for salg av pensjon, which is the area that we compete for the pension money, even though the potential and the journey within this area has just begun.
Because the mutual fund and pension market in Norway is strategically important for us to continue our growth journey in the Norwegian market. As you can see from the last bullet point, we have a really strong position within the brokerage area where we last year had a market share of turnover among Nordic members almost 25% and the number two broker had 20%, so we are the biggest broker. One out of three private investors on Oslo Stock Exchange is customers at Nordnet, so here we are really strong. We of course want to keep our dominating position and continue growing within the brokerage business area.
Looking to the larger savings market, meaning mutual funds and pension, which EPK of course is really important within, we are still fairly small and just a challenger and here we only have a few percentage points in market share. The growth potential here is significant and that's what we're aiming for and going for in time to come. Thank you.
Thanks a lot, Anders, and with that it's time to turn our eyes towards Denmark and say welcome to Anne Buchardt. Please go ahead, Anne.
Thank you, Johan. Yeah, turning our eyes to Denmark, I think it's important to start out telling a little bit about the fundamental change we have seen in the Danish market over the last couple of years. When it comes to private investors, Denmark has maybe been lagging a little bit behind when it comes to investment culture, I would say. In the last couple of years, there has been a major change, and I dare say that Nordnet has been part of driving this change. As you can also see from the numbers here, of course that change has also given us very high growth numbers. Looking into 2021, not least the customer growth and the growth in savings capital have been record high from our perspective.
Almost 60% or 120,000 new customers during 2021, that is a picture or an expression of the major shift in the Danish market. In the same way, savings capital is up by almost 50%. Looking a little bit on the background for this, related to the shift, I would say that we have reached a tipping point when it comes to our market position. Nordnet. Some years ago, Nordnet was not very well known in Denmark, but we see when we measure awareness that we are quite well known now among everybody investing.
Also, when it comes to preference, the preferred vendor you would change if you were to change vendor as a private investor, we are actually right now at an all-time high, both when it comes to the level and the gap to our competitors. I see that as very important background factors. During 2021, it's worth mentioning that we, as much touched upon it, we launched the Danish equity savings account, Aktiesparekonto, as it's called. By year-end, we reached a market share of 16%, and these days we are around 24%, and that is since the end of November. I think that is an important point to mention. Also, of course, being awarded Broker of the Year from the Danish Shareholder Association.
As you can see, it's for the twelfth time, but that just makes it more important for us that we actually are able to get this award since it's the most important award we have within our area in the market. That's all for the Danish market so far.
Thanks a lot, Anne. Last market today is Finland. There we have the pleasure of saying hello to Soile Ruuskanen, our marketing manager, who fills out for Suvi Tuppurainen, who is not available today. Please take it away, Soile.
Thanks, Johan. My name is Soile Ruuskanen. Finland reached 400,000 customers in the beginning of 2021, and at the end of the year, we had 483,000 customers, corresponding to growth of 28%. During the year, Nordnet Finland grew to become the market in which Nordnet has the most customers in, and soon we will reach 500,000 customers in Finland. As in other countries, savings capital and margin lending showed strong growth. Our income grew by 50% and operating profit with a whopping 80%. The increase in income was mainly attributable to transaction-related income, increase in number of transactions, and trading outside the domestic market. Nordnet holds a strong position in Finland, and we're the first choice for Finnish savers and investors.
Our position has been further strengthened with the launch of the Finnish equity savings account, OST. Merely after two years after the launch, our market share of the OST accounts was a whopping 76%. If we look at all book-entry accounts in Finland, our market share was also strong, 39%. 2021 was a record year for IPOs in Finland, and Nordnet acted as a sales agent in 80% of the IPO cases. At the end of the year, we had 160,000 monthly savings agreements in mutual funds and ETFs. Thus, every third Finnish customer had a monthly savings agreement. In October 2021, we launched the Swedish language site of nordnet.fi, for which the Swedish-speaking customers had been longing for some time. We hope that the site will become the natural choice for the Swedish-speaking investors and savers.
In 2021, we started cooperating with the Talous ja nuoret TAT with the Investor School project. During the fall, over 60 upper secondary schools around the country started the course with the aim of teaching young people the skills in economics and savings. For the fourth time, Nordnet Finland organized the Investor and Investment Award of the Year competition. The goal of the competition is to bring forward private investors and other parties who have positively affected investing discussion in Finland and democratized savings and investing. Thank you.
Thank you, Soile. That concludes our little Nordic Nordnet tour. Then it's back to you, Lars-Åke, for some words about 2022.
Yeah. A little bit on 2022, and the numbers you will see here is based on the monthly data or the data we release on a monthly basis. The full quarter one report with all the numbers will be released on Thursday. If you look at the new customers for the first quarter, we have an underlying growth of around 64,000 customers, a little bit less than 2021, which it was a record year, but still a very good level. You see that we also terminated around 46,000 customers during the quarter. This is due to those customers haven't had complete customer documentation. This is mainly all customers with very low savings capital, so this is not affecting revenue in any way.
This is a product we started in quarter three last year, and we also announced it to the market at that time. Overall customer base, I mean, slightly over 1.6 million with the growth, underlying growth of 20% year-on-year. Still good net savings level on SEK 21 billion, and the savings capital is growing around 20% versus last year up to SEK 773 billion. This is mainly actually now from net savings as the market depreciation from last year has not been that high. Can go to the next. Trades, trading activity is a very good quarter, but a little bit less than 2021, which was extremely high due to that very positive market.
Also, this trading in meme stocks, so stocks recommended on social media, especially driven by from the United States. Good growth also continues in our lending portfolio with around SEK 26.5 billion in total lending to our customers, where we see the main growth in our mortgage product and our margin lending products. Next, some product highlights also for this year, Rasmus.
Sure, these are just three that we've chosen during the quarter. I mean, we put out over 10 versions of the app showing things like your top movers in your account, some new data and inspiration on our discover screen, as well as your development today, where we compare it to index. Are you beating the index or is the index beating you? On the left here, you're getting seasick, but this is an automated flow that helps you move all your stocks and funds to Nordnet as you onboard as a customer. This is a Move My Savings flow that's fully digital using an API scraping technology through Tink. At the bottom right, you can see how our ETF business.
We have the largest ETF platform in the Nordics, well over 1,000 ETFs. We've added very rich data, which allows us to build very intelligent screening and sorting tools, giving customers complete control over how they want to invest and what types of investments. Not least from a ESG perspective, where we can choose to sort out held away assets and also see whether it's classified in Article 8 or other ESG factors. Very proud of that release, and it's been very well received by our customers. Like I said, I could stand here all day and talk about our releases, but these are three that we chose to show you here today. Let's go to Next.
Yeah, thanks, Rasmus. I'm gonna talk a little bit about our focus areas now going forward and also our financial targets. Starting with the focus areas, of course, the most important, customers. We talked about that we have this aspiration to be one-stop shop for savings and investments with a really great customer experience. To achieve this is our brand promise and to building the best platform for savings and investments with new features and app and web and new products and also automated customer journeys. We wanna strengthen the even more already strong NPS position and also by that secure that we have a low churn on the platform. Moving to employees, we know that we can never have happy customers unless we have very passionate and talented employees.
Of course here, we also wanna see an upward trend on our employee satisfaction. We also measure that through NPS, and we've had very good trends the last two years. We need to have a strong employer brand to attract and retain top talent, not least within product and tech, where it's a really war for talent today. Moving to the bottom there, sustainable business. We are in a trust business. We need to earn that trust every day, and it can easily be lost if you have major incidents like data leakage or other problems. We need to be really on top of our risk management to manage our risks in a good way and not at least the compliance risks. Overall be also a trusted and liked brand in all of our markets.
The last part is the profitable growth side to continue then to capture the Nordics growth potential, 6% market share today. We continue to take market share in a growing market going forward. Also of course to secure that we can do this in a scalable way also going forward with our cloud-based tech platform and also this high focus on automation that we have. You can go to the next slide. A little bit on the financial targets and we had a capital markets day in February this year where we revised our targets slightly. It's still the same targets as before. It's just in different ambition levels.
If you look at the customer growth, our ambition is to have around 15% customer growth per year. We're currently underlying 20% year-on-year growth. Savings capital per customer, we have an ambition of around SEK 450,000 saved per customer, currently SEK 480,000. Income in relation to savings capital, revenue margin around 45 bps , currently at 47 bps . The operating expenses will grow around mid-single-digit per year. It's mainly that growth, it's mainly that we employ more people in product and tech to speed up our launch of exciting things in our product roadmap.
Dividend payout ratio, the target is to have a dividend level of 70% of the yearly net income. That translates into SEK 5.56 per share for the income in 2021.
Okay.
With that, Johan, I hand over to you.
Thank you, sir. Thanks a lot, Lars-Åke, and the rest of the Nordnet crew. That was the company presentation of this event, and it's time to move on to the Q&A session.
The recording has stopped.
If you wanna ask a question, this is the time to do it, and this is how it works. You push the button Raise Hand at the bottom of your Zoom panel, and you ask questions verbally. I will call out your name and when it's your turn to ask a question, and you will not show up on video. It's only your voice that will be heard. You also have to accept to be unmuted on your screen. You can ask questions in both Swedish and English, and we will answer you in the language you asked the question in, with the exceptions of question directed to country managers in Norway, Denmark and Finland, they will be answered in English. We have our Chairman Tom, CEO Lars-Åke Norling, CFO Rasmus Järborg, and our four country managers here.
Let's see if we have any questions today. No, no questions so far. Like I said, you just push the Raise Hand button at the bottom of the screen if you wanna ask questions. No, I don't think there were any questions. In that case, I wanna thank you again for joining us today, and thank you for being a shareholder of Nordnet. The next time you can meet us is already on Thursday this week at 10:00 when we present our report for the first quarter. Bye-bye.
Bye.
Bye.