Welcome to the Tula Group Interim Report for the 2nd Quarter. My name is Sophie, and I'll be your coordinator today. I will now hand you over to your host, Magnus Wallander. Magnus, go ahead.
Thank you very much. Good morning, everybody, and welcome to the Q2 report for the Thistle Group in 2018. And I'm happy to say another strong quarterly report to report on. So if we go to the first page, we can see that if we take it from the top line, our net sales grew to EUR 2,155,000,000, which is then a above 10% growth. And if we look in constant currency, it's a growth of 7%.
The growth was driven by region, Europe and Rest of World, and I will get back to a little bit more commentary to what has been going on there and why we're doing so well there. While we saw a small decline in the region Americas, and I'm also going to comment on that later on specifically. If you look at our EBIT performance, we had a strong EBIT margin in the quarter with 24.3 percent despite spending significant funds on our product development in the quarter as we enter a the most busy period we've ever had in terms of preparing and launching new products. So a strong solid EBIT performance and a strong net income follows of that, of course. I'm also very happy to announce, as has been announced with press releases, that we do have a long term financing in place with a more flexible setup and a more cost efficient setup than the old agreement with this 5 year contract with the banks.
So we feel very good with that. If we look at the growth numbers by quarter then, a 7% organic constant currency sales growth, which means that we year to date are at 6.4% in constant currency top line growth. And we had a stable high margin in the quarter, which means that over a rolling 12 month basis, we are now at 18.8 percent. And for the 1st 6 months, we are at 22.1%, which is then 700 basis points better than the 21.4% we had in the previous first half of the year in 2017. So overall, a strong financial performance.
Looking then at the regions and going to the next page, looking at region Americas, you can see that we still have a challenging situation in the biggest market in that region being the U. S. The U. S. Is the dominant market, followed, of course, by a big market like Canada, Brazil and the rest of Latin America.
And if we look at sales for the quarter, the sales was a decline of 4% or 4.2% to be exact. The decline was caused also this quarter by the known OE contracts that we are phasing ourselves out. And we have spoken about these many times, but they are worth repeating that we have a number of contracts with car manufacturers for some pickup truck accessories. And we do also have 2 major OE programs for bags and cases as a sub supply to OE. And these various contracts are all lower margin contracts that we are continually phasing out, and they will continue to also affect us in the coming 4 quarters.
What we were not 100% happy with, we were hoping we would see a bigger growth in the rest of the business because the decline in this OE business was something we had forecasted. We had an okay quarter in the rest of our business, but we didn't grow as much as we had hoped. And the main reason being that the U. S. Markets brick and mortar retail sector is still under challenge.
And we have seen a number of store closures and a continued wavering confidence level, I would say, in how the markets have performed. So we do believe that there is a market in terms of consumer desire, although not as strong as in Europe, but the retail sector is still balancing itself out and that affected the Q2 as well. We see nice growth in luggage and our backpacks for everyday use, which is of course very key because we still see and will continue to see a decline especially in the U. S. In what we call the legacy products.
The U. S. Market has been the market where we historically sold the most of tablet folders and the CD wallets and other smaller cases under the Case Logic brand and these categories are continuing to decline rapidly. And therefore, the growth in more high margin future focused categories like luggage and backpacks is very important, and it's nice to see that we are now growing in those nicely in the U. S.
And in region America. In the region, we have a very small sales of RV products, and this is, as we have communicated in the past, due to the fact that in the U. S. Market, there is a relatively small interest in higher quality, higher priced products. There is, however, some niche categories more in the smaller van segment, and we're very happy that in those small niche categories, we have had a very strong growth in the quarter.
Still a very tiny product category for the region, but growing nicely with the right type of products. Within active with kids, we're also performing well and stable and growing as we should expect. So that is also positive. And in the region, the 2 other major markets, Brazil and Canada, are continuing to be strong. So the challenges we face are the U.
S. Retail, the relatively larger amount of old legacy products that we still do have in the U. S. But we believe that we will see a better performance going forward in the coming period from region Americas. If we then turn to the strong performing region, Europe and Rest of World on next page, very hand constant currency, which is, of course, very strong.
One of the reasons was already hinted at in our quarter one call, where the late spring in Europe also affected like it did in the U. S. Some of the selling in of bike carriers and also our bike trailers for kids like the one in the image. When the spring is late, these type of products normally will be sold during the spring anyway, but they might be sold a few weeks later in, thereby falling rather into the beginning of the Q2 rather than the end of the Q1. That is something that we saw.
So we saw a strong effect of picking up these sales in the Q2 and doing very well in both those two categories. On top of that, we continue to grow very strongly in our roof box Tula Motion XT product line, which was launched in 2017 that has been multiple design award and test award winner and has continued to take market share in the market. As I already mentioned the bike trailer, I can also mention that within active kit, we've had a very strong growth momentum with our updated Thule Urban Glide stroller. So this all terrain stroller is really targeted to the active parents. You can jog with it, but you can also use it as a very practical normal stroller walking around in the city.
We did an upgrade in terms of design and tweaked it a bit ahead of the 2018 season, and that has meant a very positive momentum of sales for this in Region Europe. And that is, of course, a very positive signal as we will be now in the coming weeks launching more strollers that we already have a strong momentum. Within the RV products category that is significantly bigger in this region, the market continues to be strong. We estimate the market growth in RV products to be around just below or around 10%. This is, of course, a combination of actual registrations going on in the marketplace, but it's also how much manufacturers are manufacturing new things and how much of these new vans and motor homes that are being bought to be put on the lots at the dealerships.
So a combination of actual registrations, which were slightly lower in the quarter, but we still believe the market grew around 10%. I'm also very happy to confirm that we continue to outgrow the market by taking market share. So a very strong RV product also in the Q2. If you've been watching and looking into other companies in the category, I think you have seen some signals that there is a belief that, that might cool down slightly in the second half of the year, and we do share that opinion that we believe the market will continue to grow, but maybe not at a double digit pace anymore, but more a mid single digit level of growth for the market. Within packs, bags and luggage, we've had a solid start to the year.
We still also, to a lesser extent than in region Americas, have a decline in legacy products, but we are growing in our growth categories of luggage, smaller backpacks for everyday use and sports bags like technical backpacks. And especially the successful launch of our first ever hydration backpack, the Tula Vital, with a very innovative and patented host system for your drinking has been a huge hit and has meant that we have picked up big listings in that category. So overall, very happy with the performance in Region, Europe and Rest of World. With that, I leave it over to Lennart to discuss a bit about more of the details in the income statement.
Thank you very much, Magnus. So if we look at Slide 6, income statement. Gross margins were flat in the quarter versus prior year, 42.2%. However, including an unfavorable currency effect of 0.3 percentage points. The improvements then in the gross margins of 0.3 points were driven by a positive product and customer mix, combined with our normal price increases that we are doing mainly within sporting carriers, somewhat muted by continued headwind from commodity price development.
Looking at financial net. As Magnus said, we were going into a new financing arrangement. And in the quarter, we had to post the onetime hit of the own financing cost of SEK 4,000,000. Good to see that we could offset that by there was a positive FX effect on the revaluation of FX accounts for loan and cash in local entities, which means that we had a minus SEK 30,000,000 in finance financial net versus prior year of minus SEK 12,000,000. As noted, our selling expenses are higher than prior year.
Approximately SEK 25,000,000 rose are driven by higher product development spend, as we have communicated, and we are now at this 6% LTM ratio of sales. And we also have a lot of marketing activities during this quarter due to the upcoming Q3 product launches. Finally, looking at taxes. In the quarter, we had an efficient effective tax rate of 24.5% versus prior year 24.7 percent. If we turn page to Slide 7 and looking at the operational working capital and operational cash flow.
This quarter, we ended with approximately SEK1.5 billion operating working capital, which is 24.3% of last 12 months of sales versus 23.3 percent prior year. The increase in absolute number is SEK 157 1,000,000, But if we adjust it for currency, the increase is SEK 95,000,000, whereof accounts receivable stands at SEK 22,000,000 of those 1,000,000, which is basically driven by the sales growth. So looking at net increase in inventory and accounts payables, that is SEK 74,000,000 and the increase in inventory as we have a slightly later ramp down in high seasonal production this year and maybe more importantly also as we are preparing for the Q3 key product launches. So that means that for the operational cash flow, we saw, as expected, an uptick versus the Q1, which always is a little lower, but slightly less than prior year in Q2, which is all related to the change in working capital I just mentioned. So go back to Magnus.
Thank you, Leonard. And I think it's key to know that, of course, it is a very fresh inventory we're holding. As Lennart mentioned, it's a lot of inventory related to the ending of the season coming slightly later this year in the summer season and some very exciting product launches that we're just about to do. So we feel very good with having that inventory on hand. If we go to the next page summarizing our performance versus the financial targets, We are year to date growing with 6.4% versus our target of minimum 5% every year, in constant currency, excluding acquisitions.
So a good start to the year. In terms of our tracking towards our above 20% EBIT margin target, we were for the 1st 6 months at 22.1%. But more importantly, looking at the last 12 months, we are running at 18.8%, so tracking well towards that target. We are at a net debt EBITDA leverage of 1.7 times and we have, as announced previously, there was an approval at the AGM of an 87% dividend payout of the net income. So overall, we feel very good about how we're tracking to the financial targets.
If we go to Slide 9 and talk more about what's happening in the coming months, I often say this that we have some of the most exciting periods, and I can assure you that internally in the Thule Group, we will have the most exciting months ever since I joined the company in the coming months. And the reason is simple. We are in a very busy normal season because this is still peak season. So busy times and good to see all the positive of the products we have already launched to the market. But we're also doing a very big launch of the Tula Slique City Stroller, which is shown in the image.
So rolling it out to major retailers around the world during the quarter. This is, of course, very exciting. I have announced a number of times that we will not judge the performance of a stroller in how it does in the Q1, that can do after one full season and a bit more so by the end of 2019. But it is still very important to get the first steps right when you launch something. So getting it into all those key retailers in all those markets, getting the market reception, getting the media attention is of course something that we are very excited about.
We are also going to a number of key fairs in the coming few months where we will display the products what will be up for sale in 2019. And especially in our traditional sport and cargo carrier category, this will be by far the most exciting launch year ever with some very large key announcements taking place in a few weeks' time. So exciting times also for the products to hit the market in 2019. On top of that, we continue a very focused approach, of course, making sure that we can deliver on time in full for a very strong season, especially looking at what we've seen in terms of growth numbers in Europe and being able to meet those type of growth numbers. We are in the new factory that we finalized at the very end of last year in Piwa in Poland in a full production ramp up for the SLEK launch, which is, of course, a big undertaking and very exciting.
We're also finalizing a major investment and layout production setup change in our Swedish roof rack plant, which is also being finalized this quarter. We are well into the building works of an expansion of our Eastern European distribution center with the growth we have seen in Eastern Europe over the last few years. We are now taking the step to expand that distribution sector actually 1 year earlier than anticipated to be able to serve those markets and the expected continued growth. We are, of course, as any company at the moment, tracking and working very closely and staying on top of what is a still volatile raw material market. And in that, it's obvious that also some of the statements being done by the presidency in the U.
S. In terms of what potential duties that we'll be hitting on various product is something that we're tracking closely. It's too early to be able to say what the effects will be exactly, but we are working very detail on it to see what the final outcome will be truly decided in U. S. And then as we are spending, as Leonard commented on, around 6% of sales now on product development, it means that we have more people than ever and more projects than ever underway, some being finalized for launches as we speak, many being for products that will hit the market in 2019, some for 2020 2021 even.
So very exciting times for all those efforts as well. With that, I leave it to the host to take over to organize the Q and A session. Thank you.
So we currently have 4 questions on the line. Our first one comes from Daniel Schmidt from Danske Bank. Daniel, go ahead. Your line is open.
All right. Thank you. Good morning, Magnus. And Leonard, I just wanted to touch on 2 subjects, the Americas and then RV. If we start with Americas and you write yourself and you said about talked about it on the call today that you're a bit surprised by the sort of not having a stronger growth in this more of more regular areas that you expected.
When you sort of look back at what you said in connection with the Q1 report and the fact that sort of many retailers went into Q2 with very low less visible in Q2 versus Q1 on the back of seasonality. And still you are ending up with the same sort of organic deterioration year on year. Could you shed some more light on what happened with the retailers? Of course, you sounded a bit more optimistic by the end of April. And what sort of gives you the confidence that you will perform better in the coming quarter or quarters?
So I wouldn't say surprised. I said disappointed. There's a subtlety in that word, so I will go back to it. The disappointment is actually not in those retailers we mentioned, which did have low inventory and which we've grown with. The disappointment has come from the fact that some of the retailers that were less performing already in the previous period have been closing down stores and struggled more than we expected.
So we have a number of retail customers that we have grown nicely with exactly due to the reasons we expected. That is they had relatively low inventory. We have a strong portfolio. We have been growing with them. But we have been hurt by a number of retailers that especially focus a lot on brick and mortar stores that have taken decisions and communicated late in during the year to close down further stores.
As soon as that is being done, there is although limited stock holdings because we have physically large products in stores. It still means that there is a little bit of pipeline depletion when stores like that stop taking orders. So that is the disappointment and not the actual general performance in those categories where we do our core business, but there has been some of the legacy parts of the business and some of our more low end categories where there has been store closures. That has affected the second part was that we hoped and believed that we would see a better pickup of the bike and paddlesports industries in the U. S.
Than has been seen in the market place. So generally, the paddlesports category, which is globally relatively small, but in the U. S. Relatively seen bigger, has really had a very weak first half of the year. We were expecting that to pick up a bit more in terms of market.
So overall, I wouldn't say surprised, I would say disappointed. If you look at what the effect of the category of dose OE, we do say all the time that it should have a certain effect. Sometimes they also do worse than expected. So already knowing they were going to decline, they sometimes decline even more. That was the case in the quarter.
So although we do have some insight into the ordering of these large OE contracts, they can also change their ordering pattern. And fact was that they the decline in that group was even bigger percentially than we had expected. So that was also a Not a huge disappointment in terms of EBIT because they're not contributing a lot on that and we know we're phasing them out, but the effect was bigger in the quarter than expected. So those were the main reasons. Due to that, we still have a more positive view on the second half of the year in region Americas or specifically U.
S. Than we have had for the first half. But I don't think, as we already said in Q1, that it will go from a decline to a fantastic growth. We do expect this to grow. And now the key challenge will be to prove that in practice and make sure that we do see the pickups of some of those key launches we're doing.
Of course, a launch of a new stroller, a category where we are adding a product into a 4 wheel stroller will be pure additional growth. So expectations are more positive, but I'm also convinced that Europe will still have to be the engine in the second half.
All right. And have you seen any signs of any improvement? It's been very sort of short period into Q3 so far, but is there anything you want to comment on with regards to the sort of Americas spend?
It's too early to tell, actually.
Yes. All right. Okay. And then the second subject, which you touched upon yourself and RV is, of course, maybe a concern in general and it's not a big exposure for you guys. But I think you said that in your opening statement that you do expect a slowdown in the second half versus the first half.
And if I read you correctly, around 3% for the Q2 in some of the bigger markets, at least in Europe. And then you combined that with the manufacturing pace that you've seen in the quarter. Does that mean that there is some sort of inventory buildup in RV in Europe going into the second half? And is there any risk if growth slows but still grows that there will be some sort of inventory correction in the coming months? Or have you seen that during the quarter?
I think, Tomatic mentioned that yesterday.
I think overall, first of all, the underlying market trends in terms of a consumer group with younger consumers than ever buying RV vehicles and buying smaller vehicles more like vans. That's a positive underlying market trend with motorhomes growing. The caravan market is not growing, but the motorhomes market, especially the lower price points and smaller vehicles is growing. So there is a positive underlying trend. What we saw and that you need to be careful a little bit with the registration data because the June data isn't in, so it's up to May and there can be fluctuations and we commented to some of those fluctuations which were a bit abnormal in Q1 in the beginning due to legislation on emissions.
There can be similar things going on sometimes with seasonality things and package deals also in a specific quarter. We therefore think that there isn't a huge inventory buildup in Q2. There might be some inventory buildup, which is why we're estimating that overall market could or probably would not grow with a double digit in the second half. We, of course, discussed with a lot of manufacturers and a lot of players in the industry, and we have a general feeling, which is ours, but our interpretation is that it's more of a mid single digit type of growth in the second half of the year. It's still a nice growth.
So I don't see a huge challenge for the category. I'm quite optimistic about RV category, but it's sometimes you have to just be realistic that when you go from 12%, 13% growth, 6%, 7% sounds terrible all of a sudden. It isn't. It's still a very nice growing market. Therefore, we don't foresee huge corrections.
I think there will be specific dealerships and specific manufacturers that might have overstretched in their efforts to win market share this year. But that's more a normal thing in the market, because it is a market where players have to commit very early and there is always somebody making a mistake. If they don't make the mistake to leave money on the table by not ramping up, somebody will have to make the mistake of having done a little bit too much and ramped up too much. And I think some natural correction, but that's included in our assumption of a mid single digit second half of the year.
All right. But I think that's a good answer for me. But does it entail in any way higher volatility in your sort of sales to this industry if we would see sort of some corrections here and there when it comes to the inventory and the underlying demand you think?
No, we don't think so. If we look at it, we have a very broad customer platform. So even if one dealer ship or one manufacturer of a specific brand struggles a little bit, thanks to our very strong position in the niche categories we are in. We supply them all more or less. So therefore, for us, it has lesser of an impact than maybe we'll have some of the brands since we are much more an aftermarket player as well.
We are not therefore 100% depending on manufacturer A being successful versus B because we play with them all. So therefore, I don't see it having a major impact. We are seeing a growth continuing in our expectation. We are running our production accordingly. We feel very comfortable with the inventory levels we have in this category.
All right. Thank you so much, Magnus. Welcome.
We currently have 3 more questions on the line. Our next question comes from Gustaf Sandstrom from SVB Equity. Gustav, go ahead.
Good morning, guys. Good morning. Good morning. If I might start off with a follow-up on the inventory. Inventory up 21% local currency.
It was also up, if I recall, high single digits in Q1. Obviously, you state clearly that this relates mainly to new launches. But could you please give us a break up of how much of the inventory actually stems from the new baby stroller category and luggage fleets and how much is something else? And on top of that, if geographical breakdown of where this inventory is physically located? Thanks.
The answer is no. It's just that we won't disclose details on the catheters because it actually would be slightly too indicative only on separate products. But what we can say is that as we are planning to sell thousands of these trailers over the coming months, it's quite obvious as we're ramping up at a very significant amount. And if you add it together, we can say the majority of the growth is by far in the new launches. So if we would take away the products that we are launching this autumn on our inventory holdings, we wouldn't have been growing.
Secondly, if you take it by geography, since we are manufacturing all of the strollers in our Polish factory and since we're just into the mass manufacturing, if you looked at the closing of Q2, all the inventory was held in the European part of the business geographically. But since we don't report that step up specifically, but it physically geographically located. The majority of the buildup is physically located at the end of Q2 in Europe. It is being shipped to some part as we speak to the U. S.
Markets and other markets around the world. But if you're physical location wise, it was associated with plants in Europe.
Thank you. That's very clear. And regarding retail listing on TULSLEAK, first, if you could give us some comment on development there with your discussions with retailers? And secondly, if you could give us some hint on when we should anticipate some second launch within this category, I would assume that maybe something without the stadium seating varieties is something to expect, please?
First of all, extremely happy in terms of listing. Listings isn't sell through though, so you always have to be a bit cautious with this, but it is the first step to being able to achieve sell through to consumers. So the listings have been 1 with all the key retailers in all the key markets. So we are feeling very comfortable in terms of having the right retailers showing the product to consumers, feeling very good stepping into it, therefore. Then it still is we need to convince consumers that when they go to these world market leading juvenile stores where there is a very competitive reality, as you all analysts and we ourselves have commented on several times, We still need to win the battle in the stores and on the online platforms, but the reality is at least we will have very good listings to be able to fight the battles there.
So I feel very good about the listings. If we then take the second comment on will there be more strollers, no doubt There will be coming more stroller models. But as this model, as we knew, would only be really starting to roll out as of Q3 this year, We're talking about future years, not in the near present. The focus will be on the Thule Urban Light 2, which is growing fantastically as an all terrain stroller and for the Thule Sleep, which is just about to go to sale in terms of sell out in the coming 18 months. But if you look in the future, yes, we are product developing additional strollers as we speak.
Excellent. And then lastly, some consumer product peers of yours have experienced a bit of a shortage on the logistics side of the business, truck drivers strike and so forth in the quarter. It doesn't seem like it has affected you. But could you have you seen any things like this in your business? Or do you expect any hurdles going forward of this nature?
I think what you're absolutely right, just that one of the biggest challenges that we see globally is that there is a huge overall global challenge in the last mile. So it's not about the logistics of sending large quantities between plants to each other in large, large trucks, that part or on ships. That part is relatively mainstream to solve, but there is a more and more growing challenge of reaching that last mile to the small retail shop or even directly to the consumer in terms of finding the small van deliveries for the last mile and making it both cost efficient enough, but it actually just simply basically finding the volume there. So it's something our logistics team is by changing is working incredibly hard on. I think we're doing it better than many.
We still will have some challenges. And as we also sell to 140 countries, we have to be realistic. At times, there are striking issues, but there was recently has been a big strike in Brazil in all the harbors that hurts our Brazilian business no doubt as anybody else shipping into Brazil, for example. Last year, there were some issues in the U. S.
Harbors. And generally, you can say it's not easy. I don't think anybody will claim it is easy logistics at the moment with more and more parcel shipments and more and more pick and pack and more and more consumer demands of getting it home to the front door. I think it's a natural challenge that all us consumer goods companies just have to work through. I don't think any of it is big enough to dense our numbers, but it sure makes us work hard.
That's for sure.
All right, great. Thanks, Magnus. Those were all my questions.
Thank you.
Our next question comes from Peter Reilly from Jefferies. Peter, your line is open. Go ahead.
Excuse me, Peter. I had difficulty hearing you there.
Is that any better?
Yes. Thank you.
Yes. So I've been having trouble with my headset this morning. I've got 3 questions, please. Firstly, I was interested to hear you talk about Sport and Cargo Carriers having the most exciting year ever for new products. You've launched quite a lot of new products in that market recently.
So maybe you can give us some more color about what's coming and why you're excited about it? And secondly, I'd love to know a bit more about what's happening with the Urban GLI-two, buying it? Are these traditional overachievers out jogging? Or are they normal people? And therefore, is it positioning you well for the sleek?
And then lastly, on Plax Bags and Luggage, you said earlier this year you still hope to grow the business in 2018. I think that's probably looking a bit more challenging now, given what's been happening. So do you reckon you can still grow PBL for reckon you can still grow PBL for the full year?
Thank you for those questions. I have to disappoint you on the first one because we haven't shown it to retail yet. And I want to there will be, I can tell you at the morning of the big shows, a significant PR event with all the people from that industry trade media will be there because there are some huge launches. So you will see it on our homepage when we announce it to the marketplace, but they are very significant launches that really should shape the category going forward. So I'm sure you will be happy to see them when they come.
In regards to the second one on the Thule Urban Glide 2, there it's performing well in the U. S. As well. Historically, we have from a historical perspective outperformed in the U. S.
Versus Europe actually on the Thistleur Urban Glide 1st generation. And the reason was that you are absolutely right, Peter, that there in the U. S, it was an overachiever. It was the training people. It was the people doing their triathlons, their runs and really was being used very, very much as a jogging stroller.
That category has been big. Historically, there was a competitive product, which was called BOP, and they had a big marketplace. We came in and grew the market and took significant share very quickly in the U. S. And we continue, if you look at it in the U.
S. To see that stroller mostly being seen as a jogging stroller. The success we've had in Europe where we've had a very, very fast growth in the last 9 months, especially in the 1st 6 months of this year as we launched the FISILOR Urban Glide 2, is actually the positioning is different. It is being sold much more as an all terrain, very easy to use, comfortable stroller for everyday use. And partly that's our positioning where we did a black and black model and we tweaked it a bit and we made it easier to put in the cobblestone streets even on cobblestone streets or just walking on the beach or something like that.
So in Europe, it is more positioned as a urban stronger for everyday use. And it's also growing much faster as we've gained more listings of that time. Therefore, by default, you're right in that it's helping us more in Europe as being positioned already as one type of urban stroller. Now we get a second type with the Thillustleak. We are going to find them next to each other in similar juvenile stores, right?
So therefore, a slightly easier ride in Europe, therefore. Also specifically the type of stroller we're targeting here with a sibling stadium seating premium stroller is more of a European type of product anyways. So in our expectation, we should sell a lot more of the Thillosleep in region Europe than we should sell in the U. S. And then thirdly, on tax, tax and luggage, you are right.
There is always, if you haven't grown in the first half, as we have seen, a more rapid decline in the legacy categories and a more rapid decline in some of those OE contracts for packs, packs and luggage, they are definitely holding us back more than we thought, both of those two things. So we're therefore by default putting significantly more pressure on how much we can grow in the growth categories of luggage and of of everyday backpack. I'm not sure that we will grow. We had an ambition. The ambition is definitely more difficult.
And you're absolutely right, purely mathematically, we will have a bigger challenge of how much we will need to grow it. So slightly less optimistic, very optimistic on growth in the second half, but can we fully overcompensate for the decline in the first? That's still to be true.
That's great. And just if I can come back on the sport and cargo carriers, I understand you aren't going to tell us before the product launch, but is this it sounds like it's very material in terms of the breadth of products you are talking about. And so it's not just a couple of niche products here or there. Is that a correct assumption?
It's the correct assumption. And as it's categories where we already are very, very strong and It is that we're redefining the platform for us to build on for many more years to come and be the undisputed market leader as we are today also in years to come. So that's why we're not talking so much to you as investors and analysts about, oh, this is going to do fantastic things for us in pickup of sales. It is just more importantly redefining and repositioning us even further ahead of our competition in the categories where we are on this strategic market leads.
And this is very much a 2019 2020 story, I guess, a bit like the fact growth you're seeing currently is a product you launched maybe 2 years ago?
Yes. That's really the effect. You're right.
Well, I've got some more questions, but I'm conscious I'm probably getting in the way of other people. So I'll come back with follow ups at this time.
Thank you.
So our next question comes from Per Johansen from S&T Asset Management. Per, your line is open. Go ahead.
Yes. Thank you. Hello, gentlemen. Thanks for taking my questions. Magnus, your thoughts about the U.
S, have that made your change? Maybe not your strategy, but maybe more short term, where do you want to put in your resources, maybe put them more into the European market than the rest of the world market? That's my first question. My second question on maybe more on insourcing spare parts and things like that for your strollers. Do you see any problems with getting these products to your assembly line in Poland?
That's my third question. Or my second question my third question is, all these operation focus on Pila, on Hillers Torp and so on, will that be able for you to maybe increase your gross margins a bit more in the coming years or in the coming period as we have seen lately? Thank you.
Thanks, Faara. Yes, if you look at the first one, I think we have the strength and capability of focusing on Europe and restaurants like we already are doing, And we do need to focus on the world's biggest market for us, which is the U. S. Anyway. So it's not changing our view of where we should focus resources, money or efforts.
We need to continue to do both. Of course, we share best practices across the world. So for example, at the moment, the biggest fair in the industry is happening next week. We have our biggest annual sales meeting over in the U. S.
As we speak, and we have some of our European colleagues that are over there to speak about different ways we have done things over here that might help the U. S. Team to get things more going. So I don't think it has changed our view at all. It's just that we need to acknowledge the fact that the market has been stronger in Europe and we have been outperforming Europe.
We need to do in both regions. Okay. And then take care of everything what it takes into account of a stroller with all the accessories and spare parts and everything. It's a big undertaking, no doubt. It's a complex product, the stroller.
We sell a lot of accessories. If you are a premium stroller company, you expect to have a significant share of sales in additional components and accessories. You should, of course, not hopefully, if you manufacture the right type of stroller, need too many spare parts initially, but we already manage that type of spare part handling for other products. So we are not worried about how we would set that up or how we would do it. We feel we have that well under control.
If you take the 3rd question about our investments in the plants, it's a type of investment that is actually a 2 fold. 1 is very much a capacity into new product categories. So we're investing in a factory in PY in Poland, where we are both doing strongest, which we never manufacture ourselves historically, and where we will be doing hard case luggage, which we never manufacture. So that's capacity expansion into new categories, strategic and capacity. If you look at the Hillostor plant, it is major investments for future efficiencies.
If you do future efficiencies right and you combine it with top line growth, it should long term help you to get better margins. But I wouldn't say that any of these major investments are of the type where you will see a step change to our margins. It's more of a continuous, you can call it almost boring nitty gritty work of every year trying to squeak out a little bit better margin, which is part of our long term 20% EBIT margin growth.
Yes. Okay, great. Thank you.
Our next question comes from Stellan Hellstrom from Nordea. Stellan, your line is open. Go ahead.
Thank you. Yes, I'd like to ask about sports car carriers in North America. I mean, I reckon there were tough market conditions in this quarter. But if you can comment maybe, it's obvious that your performance in Europe, you're taking quite significant market shares continuously. How do you feel this is developing in North America?
And any reasons for any differences?
We all the data that we have and the information we're getting from our retail customers is that we continue to take market share also in North America. Not at the same pace as we're taking it to Europe actually, but we are taking market share also in a much tougher market in North America. In Europe, we've had a number of very key trends that are helping us. And there is a trend generally that in sporting cargo carriers to move to carrying your bikes much more back on the back of the car at the tow bar with therefore more expensive and more practical solutions tiltable with backlights and everything. That is perfect for us at the Lewin, a heavy e bike, which is much more difficult to load on than a 8 kilo bike because with 23 kilos with batteries, etcetera, you need to technically have done a much better product to convince a consumer that they can load it in the right way or several of those heavy bikes.
So that trend of heavier bikes, more expensive bikes, more moving to the back of the car and with the very tricky thing of applying that to a spherical tow ball has made that the trend fits us. We are just simply much better than everybody else doing that and therefore we're picking up more market share. In the U. S, there is a similar trend to move to the back of the car, but they have a significantly technically easier solution because they have a square hitch hole as they call it. And technically, it's easier to do a square thing that you put in a square hole than catch around a spherical thing.
So I don't want to go into the technicalities, but it is easier for other brands to compete to do an okay solution. We still have the best ones there as well, but not with the same distance, I would say, to competition. So there's a little bit of that going on, and then there is the general market trend is less positive, but we do take market share also in U. S.
Very good. Maybe a question also on your OE business. I mean, you've given up or you discontinued some for the pickup industry, truck industry. Can you share light on why the remaining OE business in Porsche Carriers and RVE, is that more attractive? And are your market position better?
Yes. The main reason is similar to what I just mentioned. If a product is technically more complex to do really well, you can position yourself also to the large OEM manufacturers with a technical competence of building something, developing and manufacturing something that is more expensive product, you should be able to withstand and hold up to a better margin, so a higher margin performance. We are the number one provider both in the North American market and in the European market to premium car manufacturers that want to have these type of old solutions. But when it is more advanced solutions, because to be honest, those pickup truck accessory solutions were very basic type of accessories, We if you do a very basic type of accessories, you will be under completely different type of pressure from the purchasing organization because you add relatively little value with your strong competence.
In the other categories, we are adding significant value. We have insights that none of these manufacturers have about these products. We have test records. We have proven performance things. We can really coach them how to do it better.
Very therefore think it's worth paying for it and we can have better margins. That's the big difference. So it's more about the complexity of product rather than having done the right negotiations or anything like that. It's the reality that we as we go with the business and that's why we're phasing ourselves out of these business, we need to play in categories where people are prepared to pay for quality and competence. If that is then an OE player or if it's a retailer or even if it's a consumer, we want to be in categories where the skill set and product development competence is getting paid.
Good. Then finally on the launch here of Thule Sleek. I take it that you have great expectations for this product. But is there any chance here that or should we expect that, that sort of launch costs will rise as a percentage of sales for the group in the Q3?
No. I would say that if you look at it, a lot of these costs have already been seen in Q2 because as we similar to an inventory buildup in terms of preparing all the marketing material, the displays, the dressing up shops and already that. Since it's happening in the next few weeks, we've taken the major efforts of those costs already. So now it won't continue to grow. It will be relatively higher in terms of product development costs, but specifically launch costs.
No, you shouldn't see it pick up of that in Q3.
All right, great. Thanks.
Our next question is a follow-up question from Daniel Schmidt from Danske Bank. Daniel, your line is open. Go ahead.
Yes. Hello again, Magnus and Lennart. Just coming back to product development spending, I know you're right and you also said at the call that you're at 6% of sales now. And could you just update us on how we should model this cost item in the second half of twenty eighteen and also to the start of twenty nineteen maybe? I know that you've said that this is the peak year and so on, but is it going to go above 6 percent in Q3, for instance?
Or is it the opposite? So some guidance on that to start with.
Yes. As a guidance, we said that the full year 2018, you should expect us to be on a 6% level, right? So that means by default, if we're trailing 12 months at 6%, you should see it being similar to what you see, right? We're going to maintain it around 6 It's not exactly, but around those levels, right? So not going down fast or not increasing, it's going to be kept around a 6% level for a rolling 12 month for the full year as well.
And as we enter 2019, yes?
Yes. And if we look when we go into 2019, what we've said is that over time, it will slowly move downwards as revenues grow in those new rigs where we are spending a lot of money. That doesn't happen over 1 month or a 1 quarter. It will take some time. So it will be slowly going down from the 6.
You won't see a rapid step down. What we're saying is more that it won't grow. And if anything, it will slowly start to move downwards after we go into the 2019.
All right, good. And then just also follow-up on RV again when it comes to the aftermarket. What is sort of your experience going back in history if we would see a decline in the OE business? Has the aftermarket been able to hold up Or has it been gradually affected also by the slowdown in the OE? Or what's your experience?
Yes. We saw the big decline in 2,008, so that's pretty easy to come back to. That's the only time it's declined in the last 15 years, but there it was a very rapid decline. Let's remind ourselves that at that huge decline for the RV category, it was a combination with the financing from consumers not being able to secure financing. That's not what's worrying people so much for this downturn, right?
So there is still a underlying consumer trend that is more positive. There is an underlying consumer financing that still looks more positive. So an adjustment this time isn't of the same size, not nearly in anybody's expectation. And it's not even of the same kind because the likelihood of an adjustment, if there is one, is that what will happen is that some manufacturers have overextended their manufacturing, tried to push out too many of their models to specific dealerships. By default, some dealerships will have them be sitting on too many vehicles.
When that happens, there are 2 things that can happen. 1 is they're trying to get rid of their vehicles that they now sit on and that are tying up significant funds on their lots. A typical way that that happened last time was they start to throw a lot of accessories extra on them and say, hey, you get a fantastic deal. So if take it off hand, a little bit like the business package with the extras on a car, right, when they're trying to get a bit of them from their lots. That's easier to do in the RV industry than it's in the car because the car you more get what you get.
But on an RV, they can add things to it afterwards and you get this and you get to buy a carrier and you get that. That means that our type of industry is less immediate than if you would be, for example, making something like a toilet or something either as that is more installed with the vehicle. And by default, if you look at what happens with the manufacturing trend, as a manufacturer has a more, I would say, defined production planning setup, normally their decisions are more binary. You're saying, am I going to hold open my vacation production or am I closing production for 4 weeks? So what happened in 2,007 and 2008 was dramatic longer closures of manufacturing facilities where they said, we're going to have a Christmas break this year and the break is 9 weeks and we're not going to produce anything.
So it becomes much more binary, while the dealership will continue to sell in an aftermarket world in a slower, more gray type of decline than that binary decline. If you are a supplier to a lot of brands and manufacturers, even if one of them is binary, maybe the whole market isn't binary. It actually became the whole market in 2,008. The whole market grew binary for a long time and then it declined binary for a period of time. I don't think that will happen now.
I think we will see some manufacturers and some dealerships starting to hold back, but it won't be the same effect.
All right. Okay. So you're basically saying this, there's no heart attack to the system. The aftermarket will do better and the OEM could be impacted to some degree, like you said earlier today. So okay.
All right. Good, Magnus. Thank you.
Thank you.
Our last question comes from Peter Reilly from Jefferies. Another follow-up question. Peter, your line is open. Go ahead.
Hello. I just wanted a few more issues to talk about, please. Firstly, I'm wondering if you can give us an update on the headcount in your factory in Poland. I think you said at the last call, you had 100 people working there. I'm just interested to see where you are with that.
Secondly, I'd love to know more about what's happening with Subterra, how that product is selling and whether there's anything you can add about the Revolve range? I know it doesn't go on sale until early next year, but whether there's any additional color you could add? And then lastly, you mentioned that you are launching some niche RV products in the U. S. And just curious to know what they actually are.
So if you wouldn't mind sharing that with us.
Absolutely. So if we take first one, we're roughly 60 people more than we were last time when we discussed. So 160 now in Poland in that specific factory. So that gives you an idea and about how many more we are currently in P1. If you then look at the total Sottera luggage collection continues to sell well, continues to gain listings, continues to be doing well in both department stores and airport stores.
It's being sold in more than 85 countries and in more than 70 international airports, and it continues to sell through well, which is, of course, key in terms of confidence. That confidence have helped the type of listings we are getting commitments for, for our new hard case to the revolve range that, as you said, is coming at the beginning of next year. So in many of those, not all of them, but in many of those locations, we will have also the Tula Revolve range. We will have the Tula Revolve range in some locations where we do not have the Tula Subterra range. And in some cases, they will both be coming at the same time as we become a more complete supplier with 2 types of collections with both hard and soft in the beginning of next year.
So once again, as we've said many times, listings is only one thing. It's actually self proof that is key. But in terms of listings for the Tiller of All, that looks very promising after the fares and after our consumer sorry, retail meetings. And then finally, the niche products that we're doing in Harvey Products is in the core category, what we are very strong at. So what has happened in the U.
S. Market over the last few years, you've seen a growth of the smaller vans, what normally would have been ridiculously small for a U. S. Motorhome buyer has started to grow as a motorhome category also there. And there we are then doing our both our awnings and by caries.
And then on top of that, we have launched a type of awning for the U. S. Market, which in a category which doesn't really exist in Europe, which is this Overland vacation where you take your big SUV, you drive it out, you bring your bikes and you bring your stuff and you do 1 29th out in Utah to go mountain biking or something like that. What that then means is you use your normal very large American SUV, but as you're going to have it for maybe 2 days out there, you want some shade, you want some stuff to throw out your big Yeti cooler with your icebox in it and some stuff. And there, we've actually launched a specific model of an awning that is being applied to large SUVs.
So in the bordering country, so to speak, between a sporting cargo carrier customer of ours buying those products and an RV customer, Those two categories are doing very nicely, but they are very small niche categories.
And are you selling those as aftermarket products or as OE products?
They are sold at aftermarket. So if you look at it for the last part product we mentioned, the one that is more put on your SUV, that's a pure aftermarket product. If you talk about the first one, it's actually a combination of an OE product with 1 of the large U. S. Manufacturers and an OE product an aftermarket product.
Okay. That's great. Thank you very much.
Thank you. And since that was the last question, I then want to wish you all a fantastic summer vacation with tremendous use of filter products, and we will speak to you after the Q3 report. Thank you.
Ladies and gentlemen, this concludes today's call. You may now disconnect your lines and have a lovely day.