All right. Thanks, everybody, for attending. Sorry for the delay. We had some technical issues with the webcast. Hopefully, everybody is able to log on. Thankfully, when you guys are here, hopefully, you guys got some food outside. Anyways, welcome to Logitech's Analyst and Investor Day. I'm going to go through a long litany of our forward-looking statements. Bear with me, as you can probably check your Bloomberg quotes while I'm doing this. The press release, as well as the live webcast of these presentations, is available, hopefully online now, finally, at the investor relations page of our website, logitech.com. During the course of these presentations, we may make forward-looking statements along with respect to future operating results that are being made under the safe harbor of the Securities Litigation Reform Act of 1995.
The forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated in the statements. Factors that can cause actual results to differ materially include those set forth in Logitech's quarterly reports on Form 10-Q for the quarter ended December 31, 2019, and subsequent filings. The company undertakes no obligation to update or revise any forward-looking statements as a result of new developments or otherwise. Please note that today's presentations will include results reported on both a GAAP and non-GAAP basis. Non-GAAP reporting is provided to help you better understand our business. Non-GAAP financial results are not meant to be considered in isolation from or as a substitute for or superior to GAAP results. Non-GAAP measures have inherent limitations and should be used only in conjunction with Logitech's consolidated financial statements prepared in accordance with GAAP.
Our earnings press release includes a table detailing these non-GAAP measures, together with the corresponding GAAP numbers and reconciliations to GAAP. This information is also posted on our investor relations website. We encourage listeners to review these items. Bear with me. We're almost done. Unless noted otherwise, comparisons between periods are year-over-year and in constant currency, and all reported results and outlook are focused on continuing operations and do not include the performance of Lifesize, which is reported under discontinued operations. These presentations are being recorded and will be available for replay on the investor relations page of the Logitech website. Today's agenda will include presentations from Bracken and Nate, as well as several members of our leadership team. We'll take a break in between and then have a Q&A at around noon.
We have product demos in the back, including a racing wheel for anybody who wants to pretend they're a NASCAR driver. I encourage everybody to take a look and try out some of the products. With that, let me turn this presentation over to Bracken Darrell, Logitech's President and CEO.
Great. Hit the clicker.
First, thanks a lot, everyone, for coming and for those of you who are listening in or watching. Before I get any further, I want to say two things. First, I want to introduce a couple of people who will not be presenting. You know Guerrino De Luca, most of you do, who is our former Chairman, former CEO, current Board Member, and close advisor and partner for me. Then I want to introduce Wendy Becker, who is one of two women who are chairs of a Swiss company. She has been on our Board for how many years, Wendy? Three. Three years. Seems like much longer to me. No, I'm kidding.
She's been on the board for three years and has been an incredibly active and powerhouse participant, and she's now the chair of our board, which is really exciting and has become a great partner for me, too. I want to introduce a couple of other people who you probably don't know as well. Kirsty Russell's in the back of the room. You probably can't see her if you're on the webcast, but she has been our head of people and culture for how long? Four years. Four years of amazing improvement in our culture, and I'm not saying that in jest. It's really true. Alex Grab, who is our General Counsel, who has been in place for how many weeks? Not long, but we're protected legally. He's here in the room.
I'm not going to introduce the rest of our management team because they're going to be presenting, and they'll introduce themselves as we go through. It's been an amazing period for me, and I'll talk more about that in a minute, but it's been an amazing year for everybody. Amazing in good ways and in bad ways. I'm going to do something that we have not done at one of these Analyst & Investor Days before, which I'm going to start with this current year. I want to give you a quick update on what we released today. Through the first three quarters, we originally guided back in at this time a year ago at our Analyst & Investor Day in Zurich, we guided the mid to high single-digit growth and a profitability level operating income, non-GAAP operating income of $375 million- $385 million.
All of you are familiar with that. You're also familiar that the first set of tumultuous surprises during the year was the impact of tariffs. That had a 100-basis-point impact on our cost. It also had a dampening effect on our U.S. sales as we raised prices to offset the added cost that we saw from tariffs. We weathered that. We, at the same time, had currency impacts, another 100-basis-point impact on our operating income, which we weathered that. By the end of the third quarter, so the last time we talked to investors and shareholders at the end of our third quarter back in January, we reported 7% top-line growth rate year to date, 7% bottom-line growth rate, and really a year that was well on track to that guidance despite $60 million of cost headwinds. Roll forward to today, why are we talking about this?
We're reaffirming that top-line guidance, which was admittedly quite a wide range, easier to stay within. Mid to high single digits, we reaffirmed that. Even within that, we're seeing, because of the coronavirus impact on supply, about a $30 million impact on our sales. Most of that is China. Some of that is supply limitations in the U.S. and Europe. On the operating income side, we have not only the $60 million of cost headwinds, which we had really digested, we have another $15 million potential impact to the bottom line. We have revised our guidance to mid to high single digits. We're confirming the revenue line, we're lowering our guidance slightly or modestly to $365 million-$375 million, a $10 million reduction in the range.
The top end of our range continues to be the low end of the range we gave you before. Now, this is a strange comment, especially coming from me, because I've been in this job for eight years and I've never lowered guidance. To do it in the last quarter of a year, any quarter of any year, it's going to sound like a strange comment. I'm actually proud of this number because I feel like it reflects the fact that we are an incredible operating machine. We execute well. When we faced into tariffs, I think we did an extremely good job of moving manufacturing where we should have, of lowering cost to offset the tariff impacts, and of delivering in spite of that. When we faced currency impacts this year, we managed to lower our costs.
We renegotiated with suppliers, especially in China, and we managed to offset all of that. This one has hit us so late in the year that it's been very difficult for us to manage, but I'm super proud of our ability to manage it. I've got a chart up here now, for those of you who are listening on audio, that is extremely blurry by design, and extremely detailed by design. The reason why I'm showing that is because I want you to see how deeply we go into this. We have 300, Prakash, 320 suppliers? We have about 320 key suppliers, first-tier, second-tier suppliers. How many of those are in Wuhan? Five of them are in Wuhan. The rest are mostly elsewhere in China.
We know exactly where they are every week, every day, in terms of their ability to meet their own commitments to us and how leveraged they are in their factory from an employment standpoint. As you can see, if you look on the right side of this chart, you'll see things going from red to less red to a little green. These are week by week by week, us watching this as we go through the quarter. Our expectation is, and it looks really good right now, is that this impact of supply, at least for now, the impact of supply we've seen from the coronavirus in China is moderating, and by the end of, say, April, it should be completely cleared. By the end of March, mostly cleared. I feel good about where we are.
It has hit us late enough in the year we had to impact our guidance on the profit line, but I think that's about as much as you could have imagined that we could have done. Now with that, I'm going to wait for questions on that till the end, because any question you ask may dip into next year's guidance, and we're going to touch that at the end of this presentation. I think this is my eighth, it's either the seventh or eighth Analyst and Investor Day. I have to say, I still feel like a beginner. I'm so excited about this business and so excited about what we can do. It was actually very difficult for me this year to pick out what to present, because we've got a lot more than we could have shown here. We've been sort of choiceful, as you'll see.
I'm excited about all of it. Now let me start by talking about the last few years. We have consistently delivered strong performance. In fiscal year 2017, we issued guidance at the beginning of the year. We beat the number. Fiscal year 2018, we did the same thing. Fiscal year 2019, we did the same thing. This chart I wanted to put up because this consistent record of profit improvement is a pretty good picture of how our view of ourselves is, that we should be able to execute year in and year out. There is one blemish on this chart, which I hate. It's that 179 number. The reason I wanted to point that out, first of all, it stands out in a record of consistent profit growth.
The main reason I want to point that out is because I take personal responsibility for that. That year, we had about 80, I don't remember the number off the top of my head, but I think it was $80 million or $90 million of profit impact from currency changes in Europe, or relative currency changes in Europe. At the time, I think we gave ourselves too much leeway to address that. Now, I have to say, investors seemed to respect the way we executed because our stock price went up right through it. I believe we could have done better than that. We could have seen growth even in that year. I wanted to show that because this is the expectation I have for our company.
When we face difficult challenges, even if they're macroeconomic and not directly a result of anything we're doing, I believe we should be able to manage through those, including the coronavirus. Now, the next thing I want to do is I want to set up the rest of the day. You're going to hear from three different business leadership teams, four different people. The first one's going to be Delphine. Now, Delphine is going to talk to you, and those of you who have been to our Analyst and Investor Day in Zurich will remember Delphine. Delphine has worked across different parts of our business, a lot of different parts of our business, and she's come into our oldest business just recently. She has brought a level of energy and insight that honestly I haven't seen somebody do with an old, stale business in my entire career.
She's got the whole company as excited about this business as she is, and I am too. She has one big advantage, which is the tailwind, and the tailwind probably surprises some people, but we've been in it for a while, so it doesn't surprise us. That tailwind is the reality that more and more people, especially more and more younger people, need a desk space to create. They're not creating spreadsheets for the most part, like many of you are. They're creating digital content, and they're putting it up somewhere, on Instagram or on YouTube or on Twitch. They want a job in that. More and more of them want a job in that.
In fact, if you ask Gen Z, the under 25 generation, what job they'd like to have when they grow up, if they're not already grown up, most of them will say, "I'd like to be a YouTuber. If I had any choice in the world, I'd love to make a living broadcasting on YouTube." The reality is that really drives our business. It's super exciting. They need a place where the products are beautiful, where the products work really well, and where they can film themselves. Much of that's mobile, but much of it's not. The second reality that Delphine's really brought to the business is a real highlight on the fact that as people use these products more and more, and on the other end of the spectrum, especially those of us who get older, you end up with pain.
We don't cause the pain, the reality is, as you get older, as you mature, and even if you're not older, repetitive use injuries come in. That means that there's an opportunity for us to address those issues ergonomically. We have done a great job recently of really understanding the ergonomics of this business, Delphine will talk a little about it, and how we can bring new products, most of them are premium, to solve some of those issues. We believe that this business is a $1.2, $1.3 billion business. Over the next three to five years, we certainly ought to be able to deliver at least a $1.5 billion business. Next up, Ujesh, who has presented here, I think almost every year since he joined the company. How many years have you been here, Ujesh?
Five years.
Ujesh runs our gaming business. The gaming business, I've talked about so much that I hesitate to go too far now, but I am going to draw one chart. For those of you who are on audio, I apologize. I'm going to describe it to you. The chart's really simple. Some of you may have seen me do this before. Here it is. Yeah. Okay. This chart's really simple. Okay. Up here is their age. This is age. You got 80-year-olds, 60-year-olds, 40-year-olds, 20-year-olds, and lower. Down here is the percentage of that age group. If you go back to regular sports, traditional sports like football and basketball, soccer in the U.S., almost everybody played or plays, either by choice or by force, some kind of traditional sport.
If you're an 80-year-old, you played something, probably more by choice than by force, but you played something. Today, if you're 40 or 20, in school you're playing something. You're required to for PE class. Bottom line is everybody's playing a traditional sport. This is the world of traditional sports participation. That translates into the traditional sport. That translates into viewership. Your familiarity with playing those sports translates into an interest in watching those sports, sometimes watching other sports just because you got started. This is the world of traditional sports, and this is the reason why companies like Nike and Adidas and the NFL and the Premier League are so big. The truth is everybody's playing, everybody's familiar, and everybody's interested. Even if you're not a fan, you know it, you feel familiar with the thing. Now let's talk about esports.
Some of you who are listening or watching this are thinking, "esports? That's not even a sport. Why are we using the word sport for that?" If you're 80, you never played a video game. If you're 60, you probably never played a video game growing up. When you get a little younger, at 50, a few people did. 40, more and more. Then this line goes like that. Everybody. This is the world of esports. Now why am I drawing this chart and pointing out that it's really young people who play these sports? I'm doing that because this little sliver down here results in more people watching people play games online, like Premier League and regular sports or the NFL. More people are watching people play online than are watching CNN, CNBC, HBO, and Netflix combined. Just this little slice.
The reason why that's important is because look what's going to happen next. Over the next five and 10 and 15 and 20 years, all those people are going to grow up, and they're going to look more and more like this. The world of esports is going to be bigger than the world of traditional sports over time. That secular tailwind is driving our business, and our goal, Ujesh's goal, is to turn us into a Nike or the Nike or Adidas of the esports world. You'll hear from him. What you won't hear from him is that we're working directly with some of the top esports teams in the world, just like FC Barcelona in football or the San Francisco 49ers in American football.
We're working directly with these esports teams, and we're doing a lot of stuff we're not going to talk about today, one of the choices we made, to help be an integral part of the fabric of the esports future. The second thing that's driving this business, the second secular tailwind, which is maybe even more exciting, is there's this amazing thing called the cloud, which everybody in this room knows. The cloud has now reached gaming, and it's now reaching, just starting to reach, PC gaming. In some ways, it's already been there. The reason why PC gaming has taken off over the past few years is because basically the game is always changing. The number of people is almost unlimited who could play simultaneously, and that's because games are on the cloud.
What's not happened until now is that if you really wanted to be competitive in gaming, you needed to buy a big honking PC, expensive, full of processing power, with an amazing video card. You needed that because to play some of these games just took a lot of power and a lot of energy. Cloud gaming is coming. Cloud gaming is going to enable you to not have to spend all that money on the PC and to be able to play on a screen almost anywhere. What you're still going to need is the conventional sport equivalent of the ball or the cleats, the shoes or the jersey. You're going to need peripherals. You're going to need a mouse and a keyboard and a headset. This is coming. It's early days. There's mobile gaming, which honestly, we're not participating in.
Stay tuned. We're always looking. Gaming's super exciting, and there's no way that we should not deliver $1 billion over the next three to five years in that business. If we deliver and we execute, we should absolutely deliver at least that. The third business you're going to hear about, first from Scott Wharton, then from Ehrika Gladden, is video. This is an interesting time to talk about this business. I only have one word on here, which is video everywhere. When I started at Logitech about almost eight years ago, it's going to be eight years ago in about 30 days, we were in trouble, and Guerrino will remember this very well. We went through and looked at all the operational headcount, all the engineering, all the G&A, everything.
We got to this little group that was called Video, and we had a $10 million investment in headcount on the engineering side, and the business was on a strong secular decline. I called in the head of that business. Now, this was a ploy, I'll tell you up front. I said to him, "What are we going to do with this? Because I'm not going to invest in a secular decline business. We're either going to cut it or we're going to do something new with it." I said, "It's your choice. We either chop it or we do something new with it." I said, "You think about it over the weekend. Let's talk on Monday." His name was Eric Kintz. He came back on Monday morning, he said, "There's no way we should cut this." He said, "We should grow it.
We should create some new businesses, new seeds, and we should really go after it." That's what we did. Since then, he was 100% right. The video business has been super exciting. From that very early start, we've built product after product, and Scott's going to take you through where we are from a product portfolio standpoint. We've gone from that little webcam we started with many years ago to today, where we can do almost any size room for almost any size company or for an individual sitting in China who's quarantined in their home. The second thing we're going to talk about in the context of this business is execution. Ehrika Gladden is brand new to our company. She'll introduce herself, so I won't steal her thunder. We're now to the point where we've built out a sales force.
We've got probably the right numbers. Now we've got to upgrade our execution, and I'll let her speak for herself and for us on what we need to do there, and I think there's a lot of opportunity. Now, those are the three big businesses you're going to hear about today. We'll spend sufficient time on that. You'll have time for Q&A. I just want to remind you of the few things that are really driving our business over the past few years. The first one is we've talked at the last three or four of these Analyst Investor Days about five core capabilities. The first one is operations. I'm really proud of our operations group and of the way we execute. You're going to hear a little bit about that later in the context of sustainability and the environmental sustainability. I'll say a few more things now.
I have to admit, I would have not been surprised if you told me a year ago that if we faced tariffs where we needed to move a large amount of our manufacturing and we faced cost headwinds driven by currency and later faced a real supply crisis, that I would have said, "Gosh, something's got to give. We don't have the room to manage that and do the same kind of execution of NPI, new products, that we do every day." Our operations team is just amazing, and they have pulled it off. I think it's a real testament to the powerhouse leadership we've got there. The second thing I'm going to talk about in a few minutes is design. I'll give you an update on where I think we are with design and what's next. Engineering.
The thing I'll say about engineering, and I'll show you a slide in a second, is our engineering is shifting. We've gone from hiring lots and lots of hardware engineers to make hardware products to more and more software engineers to create the software that connects to products, either directly as part of the experience that you buy when you buy a hardware product, or even over time, as you're going to see, we're going to be offering services that are independent of a product. From a go-to-market standpoint, one thing I'll say about Logitech is it's always changing. We're always experimenting with new things. We're always trying something different, but many of those things are steps along the way to something bigger.
On the go-to-market side, the sales force side, we've got a lot of things in the works that I think will continue to upgrade and improve our ability to execute online, in store, and in businesses. Finally, marketing. Several people today will kind of either talk directly about or suggest that we're moving to more and more of a pull model, away from a push model, which means more and more marketing-driven and less and less promotion and distribution-driven. This is fundamental to what we're all about. We're not going to give a deep update on that today. Over time, you'll see our marketing will get stronger and stronger. On the design side, I started talking about design actually, before we joined the company.
When I first interviewed with Logitech, one of the reasons why Guerrino on the board at the time picked me was because I came out of Braun or Braun. Braun was really a design company that happened to be making technology products. That's very much what I envisioned that we could be. We always were good at design. We didn't have any designers in-house, at least not officially. I envisioned that Logitech could be a design company. Now, the cool thing about being lucky, I guess, is that because of where I came from, that seemed obvious to me, because if you'd been in my job running Braun, you would've said, "Oh, my gosh, what's the world missing?
Every company should be a design company." When I came to Logitech, one of the first slides we showed at one of these analyst investor days was a slide that showed the growth of design companies like Nike, companies like Apple, the growth of design companies in market value relative to the growth of other companies, if I remember correctly, it was about 270% higher than the average company. That was way before we could say we had really become much of a design company. Roll forward, we're now, I would say, a lot of the way there. I think we're in a pretty elite group now of companies that really do have very strong design operations and run themselves by design. I'll talk about in a minute, we're nowhere near what we can be in that area.
Boy, have we made a lot of progress. This chart here is just to say that McKinsey just recently talked about they've really, as happens in the business world, when things work, a lot of the consulting firms, McKinsey in particular, look at what's working, and then they really go deeply analyze it and start to talk about it, and they want to help other companies go there. We're held up in their most recent report as an example of a company that's really gotten there from a design standpoint. What they don't realize is how much farther we have to go. We continue to win design awards. This is one example. Awards don't really matter in the grand scheme of things. What they do, though, is they perfectly or they accurately depict what our emphasis is.
By winning design awards, we're really showing the world how important design is to us. We win design awards across almost every product category. The design awards are given for products that you, as users, buy and experience. The next opportunity for us in design is to not only continue to improve that across every single product line, believe me, we've got lots of headroom for improvement from a product experience standpoint. To go beyond that, what this chart shows is that most companies are still in this first space, call it Design 1.0, making products beautiful. The world still sees design as the pursuit of perfection and aesthetic beauty, and that's probably because of the fashion world, and probably because that's kind of where most companies are. Enlightened companies are in the stage two, and I would say that's where we are.
They are really building the product, the experience that they're selling around the user they're selling to. What that means, essentially, they're taking the experience, starting with the user, sitting them at a table, in our case, and starting to build the experience around them and viewing the experience more broadly than just a physical product, in our case, but all the way to the experience that includes the software and the services and more. That's where we are. We're probably near the top of our competitive set for that, but we still have a lot of room to grow there. The third area is really, really interesting, and I think it'll be fun to watch over the next decade. That's when companies bring design into everything.
Design into the way they close their books at the end of a quarter, design into the way that they have a board meeting, design into the way they operate. Everything. Design into a meeting like this. As that happens, it's going to change the business world again in a big way. We're starting down this path right now, and I'm super excited about it. Now, you know the story about where we play. This is our current way of aggregating our businesses. The reality is we're now 28 or 29 different categories of businesses. We keep building. As you know, if you followed us for long, we're always experimenting with new categories on a regular basis. Sometimes that experimentation leads to a product launch or a new category launch.
Sometimes it leads to an acquisition, because we've informed ourselves enough about that new category, we've gotten excited enough about it, we have enough understanding about it to actually do an investment and make a bet and go after it. Streamlabs is an example of that. You know that we're not going to be limited by the brands that we have. If we believe that our capability can take us into categories and spaces with big potential. We're going to be there. That sometimes will mean we'll add brands and build new brands in our portfolio. This simple chart is just to say that many of the people who follow us, most of you, see us as a hardware company, and we are a hardware company. Hardware is not easy. We love hardware.
Everything in our company is oriented to make sure that we execute well on the hardware front. One of the reasons why we've been able to consistently deliver is we haven't stumbled into some of the problems that hardware companies do, which is over-forecasting demand and having really big write-offs. Why are we not doing that in the eight years that I've been here, at least not in a big way? Two reasons. One is because we've learned through it. We've had that in our past, just like every hardware company has. We've learned our way through how to manage that, how to manage that risk. We're not perfect. Because we're not perfect, we have a second advantage in that area, which is we have a very broad portfolio.
A very broad portfolio means some things can have issues and some things don't, but when you aggregate it together, and Nate's going to talk about this later, we do pretty well. The thing that you're going to see quietly develop over the next few years, that we started about a year ago, two years ago, is we're going to turn that software investment in engineering into services. Super early days, but if you dig a little deeper into our business, you'll see that almost every one of our businesses now has software developing, either explicitly as part of the product experience when you buy it, or potentially as a new service, and even a recurring revenue service. This is coming. I don't want to over forecast this. I just want to say we're super excited about this.
We're committed to it 100%. It will start to develop over time. Now, I want to close with a quick comment about a couple of things. First of all, organizationally, one of the reasons why we've been able to weather a lot of these surprising macroeconomic storms is because of the way we operate as a company. I think when I joined the company, we had really two large business groups. Today, we have, depends on how you count it, eight or nine. The truth is, as I said, we have 29 different categories of business. That distribution has enabled us to be relatively flat. The advantages of being flat are, there are many advantages. First, it makes communication fast. Inside our company, people feel pretty informed pretty quickly.
The second advantage of being flat is you have a lot of small teams with a lot of independence. We're not taking big risks by giving them independence because we have 28 or 29 different teams. We have one culture, 28 or 29 different teams. That's enabled us to move fast on things that larger companies, and companies that are organized in a very hierarchical way, struggle with. The combination of those two things makes us faster, more flexible, and more fun. It shows up in the engagement survey results we do. Now, I want to transition to the next topic, and I want to try to bridge from here. One thing that's showing up big time from our employees is environmental sustainability.
It's gone from being kind of an interesting topic for a few zealots, to it's an important topic for the majority of the people who work in Logitech. It's so important to us, to me, and to our leadership team, and to our board, that we've made it a top priority in the company, and that we didn't start this yesterday. We started this many years ago, as Prakash will show you. Boy, are we making headway right now. It is super exciting. I believe that the same steps we took in design eight years ago that have transformed the company, the same process we used, we're applying a similar process now.
I don't know if we'll see as big a transformation from business results, but I believe we'll see as big or bigger a transformation in the way we think about our business and the impact we're having on the world. We not only want to lead ourselves to a better environmental place, but we want to be one of the leaders in business. As you'll see, I think we're starting there. Prakash, who runs our operations group, is going to come up now and talk about sustainability, but I want to make a point before he does. The reason why Prakash is in charge of sustainability, two reasons.
The most important one is that he has responsibility for all of our operations in the company, for our manufacturing, for the 140 million things a year that we make that potentially could end up in a landfill somewhere, unrecycled. For all the energy that's required to make those things and all the energy that's required to move our people from one place to another one. He's got direct responsibility for all of it. Now he has direct responsibility for offsetting all of it. That's a choice. The second reason we made that choice is not only because of his role, but because of his passion. There's not a single person in the company who believes more in this than Prakash, although maybe we're tied. There are a lot of people who believe in it, maybe I'm short-shifting a lot of people here.
I'm really excited what we're up to. I couldn't help but start to talk about this now, because we've made so much headway before we started to talk publicly about it. I refused to let anybody talk publicly about sustainability until the last few months. I am incredibly excited about how far we've already come, and wait till you see what's next, including what we're not going to talk about today. Prakash?
Great. Good morning. Thank you, Bracken. I would want to start with three takeaways for you that I want you to take away from here. As Bracken said, this is a priority for us. I'm super passionate about it. Second thing, we are doing this because of the way we are structured in operations, and I'm looking at it. We have the ability to make an impact. What that means for financial folks here that are looking at numbers is we're going to do this in a way in which it's going to be actually better and less costly and have a better impact. I'll walk through some of those examples. The third thing that I want to say that you should take away from here is we've been doing this a long time.
While I think we're talking about it today, we've actually been doing this for quite a number of years. I want to actually start you off with a little video. Great. That was a sneak preview of what we've been up to, what we are going to do next, and what I want to do today is actually walk you through a little bit more about this. Right? We have a very unique focus on sustainability. We call it the footprint and the handprint. Footprint is literally what you leave behind on Earth. Here we are really looking at our products and reimagining cradle to grave, how to make them, as Bracken talked about, looking at where we have landfill, all the way to where we source. On the handprint is really impacting for social good. We've been doing this for a number of years.
First, I want to talk to you about what we've actually done here. Back in 2007, we actually signed what's called RBA Code of Conduct, and this is essentially applying human rights, good working conditions. We audit 100% of our suppliers. We make sure that the environment that they work in is good, and it's above the law in the sense that it's a universal code of conduct. We're not sticking to a code of conduct for a particular country, but a universal code of conduct. We've been doing this for a long time, well over a decade. The second thing we've been doing is actually being transparent about our goals and publishing progress, and you've probably seen our sustainability report. We've been publishing that since 2012.
The third thing I think I just talked about is our handprint-footprint focus, which we really earnestly started three years ago. We've been talking about it in that way internally, externally, we started talking about it three years ago. Where we are really going next is what I'd like to call pervasiveness. Pervasiveness in the sense that we've, for a long time, as you could see, really focused on sustainability internally. We're now starting to advocate with partners externally, and it's also what our brand is going to stand for. It's a big part of the culture within Logitech. What is pervasiveness, right? We call it pervasive sustainability. At Logitech, it's a mindful principle that we apply to everything we do.
It starts at the leadership team level, goes all the way down to anyone working on anything from design, operations, finance, design from a business perspective, the business units. It also comes back up in the sense that we have ideas coming from all across the company. We're starting to do this with our partners and suppliers, and we one day hope to actually influence the industry to do more here from an electronics perspective. That's what pervasive sustainability means for us. One of the things that I'm very proud to note here is that our leadership, while we've been doing this for a number of years, is finally getting recognized. Sustainalytics actually just recently declared us a leader in this category.
We are two out of 142 tech companies in the environment from a rating perspective, and some of you probably follow Sustainalytics, and that's 96th percentile overall. We also got rated by Morgan Stanley, double A rated, which is literally their top rating. There is nothing beyond the double A rating. That's, again, a recognition of what we do on the environment, on the social side, and on the governance side as a company. We're also the first company, from a consumer electronics perspective, to win an award from a magazine called the World Finance magazine, and we're the only tech company to win it last year. There's more. EcoVadis. We also got listed on the FTSE4Good Index. We're getting recognized, and I think that's part of the fact that we've been working on this for many years. Why does it matter to you?
Why should you care about sustainability? All of you know here, I wouldn't bother to even talk about it, ESG ratings matter, right? They influence how you make investments, they influence how you make investments as investors. It also influences, personally, how you make investment choices. The second thing Bracken talked about is consumer brands. Not just consumer brands. When you go out to a grocery store, you go out to buy a car, this is now in our stream of consciousness, it's starting to happen with electronics. More sustainable brands get recognized more. We're going to start seeing that more and more in electronics. The third thing, which is a bit counterintuitive, is sustainable products actually drive costs down. I'll talk about a few examples of how we are doing this. The fourth thing that's happening is climate regulation.
I think some of you might have heard of Green New Deal. There is talk of carbon pricing. Those are things that may be a bit out there, but already in Europe, there is energy regulation. It's called ErP. That's in place. We're adhering to it. It's calling upon electronics, not just appliances, to have better energy efficiency. This has already started. The last point here is really for us internally, sustainability attracts great talent. It not only attracts great talent, it allows us to keep great talent, especially as we look at millennials and the next generation. This is a key topic for a lot of them. For those of you in the audience who have kids, it just makes the world a better place for the future.
This is the reason why we are really passionately focused about this topic, as Bracken talked about. What did we say? You saw in the video a lot of things. I want to call out one big thing that we actually called out there, which is our commitment. Our commitment to actually support the Paris Agreement and really have a 1.5 degree centigrade climate pledge. What's 1.5 degree centigrade climate pledge? The Intergovernmental Panel on Climate Change actually declared that pre-industrial era to now, we need to be at a warming stage no more than 1.5 degree centigrade. We're already at about one to 1.2 degree centigrade Celsius. We need to be at 1.5 degree Celsius if we don't want to see a lot of the things from a climate risk perspective. This was in call to action for countries.
We actually took this and we have said, as a company, we're going to ladder up to this. What does laddering up to 1.5 degree Celsius mean for a company like us? If you really look at this chart here, our carbon footprint, which is today somewhere about here, what this means is we need to bring it down to a 1.5 degree centigrade world, which is nearly zero. That's what we need to do over the next 30 years, by 2050. When Bracken said long-term, we're really serious about this. That's why I have a chart here that looks all the way out to 2050. Very few times we actually do this, looking out all this way. One of the pledges we made, as you probably saw in the video, is actually getting to 100% renewable electricity by 2030.
We're going to do that through what's here in green, what's called Design for Sustainability. This is really applying the design culture we have at Logitech that's worked for us, applying it next to sustainability. What we're going to do here between 2020 and 2050 is to actually get on this glide path. I'll show you a few examples of how we are getting there, what we are doing to actually get to this net reduction in carbon. What's Design for Sustainability? Design for Sustainability is an umbrella term. It really hits three points. Eco design, which is reducing the environmental impact of products. Circular design, keeping materials in use, and I'll give a few examples of this, long beyond their linear consumption, essentially taking things out of landfill and reusing them to make new products and new materials.
The last one, doing social good. I'm going to spend very little time on that today in the interest of time. I want to start with eco design. What is eco design? If you look at any of our products, it starts with materials, making the right materials choices. As some of you might have seen in our sustainability report, we have avoided conflict minerals. Conflict minerals are tin, tungsten, tantalum, and gold that come from conflict zones. We've avoided them. We're nearly 100% in a lot of them. This requires us to look beyond our tier 1 supply chain. We've also avoided a lot of targeted substances, hazardous substances. We're part of what's called RoHS and REACH, which are two environmental regulations.
It's really bearing that in mind, we've actually put in place responsible manufacturing, which is looking at how do we make manufacturing in a place where we take care of things like human rights, environment, the labor, and of course, being energy efficient. We've also talked about packaging in the past in our sustainability report, but I'm going to give you a few examples of this. Really thinking about recyclability as we make new products. Thinking about durability, so that the products we make last a long time, and a lot of the Logitech products already last a long time, but this is something that we're going to do more and more of. Really thinking about how we inform consumer choices with labeling. How we enable a smarter society with some of our products, like video collaboration.
Really spending some dollars in research and innovation of the next generation materials. Lastly, efficiency, really keeping that in mind in terms of energy efficiency. I'm going to give you a few examples, but first I want to say that we can do a lot of the things we're doing because we built some unique capabilities. This is a set of product capabilities that we've built, and we can tell you right now, if you bought a Logitech mouse, how many kgs of carbon is in it? That when we are going to make the next mouse or the next keyboard, we make sure that we actually look at the product impact and adjust accordingly.
As part of making electronics, PCBs or printed circuit boards, are a big part of the carbon contribution. We built a calculator to figure out how to actually impact PCB impact and reduce it. A lot more capabilities that we built that's uniquely Logitech, something that we've applied to our products. Let me give you a few examples in eco design. The idea here that I'm going to repeat a few times is less but better. What you see here is G PRO Wireless mice, which we launched a year ago. One of the things we did was to apply all the things I talked about from an eco design perspective. We completely rethought the thin wall design for the plastics. We reduced the weight of the springs and the tension in the springs. We redid the spoke wheel.
We actually reduced the size of the PCB, which reduces carbon. We changed out the battery, which reduces carbon. We put a new sensor in, it's called a HERO sensor, which actually extends energy life. Doing this, actually, we improved performance for the gamers. We made it lighter so they could perform better. It's better rated than the predecessor. It's 4.3 stars on Amazon. Almost 20% less carbon, and it costs less. It's less but better, and this is really what we're trying to do from an eco design perspective. I'm going to give you another example. We designed lower carbon packaging. What you see here is MX Master 3, the packaging for it. We increased the recyclability of this packaging. We used what's called forest-certified paper, which is from forests that are actually renewable in the sense that they are protected forests.
We have lower water usage, lower carbon. Not only did we do all these things, this packaging, Bracken talked about design awards, was one of the few packaging awards that we won from a design perspective as well. We didn't do this once. We've done this across quite a few number of products, and you see here carbon reduction ranging from 50% down to 20%. Again, less but better. Less carbon, better cost. Every time we reduce the size of packaging, the amount of money you're going to spend shipping it is lesser, the amount of carbon is lesser, and we're still delivering the same premium touch and feel for our products that you see. One of the big things that I talked about is circular design.
Really, we are rethinking our supply chain to go from a linear supply chain where you source, manufacture, distribute, put it in the hands of consumers, then it goes to end of life. It goes to landfill. We're really rethinking how do you take it back from the grave and bring it back to the cradle. Of course, it starts with longevity and repair, so increasing the life of our products. Taking some of these products back and reusing them, actually remanufacturing. Perhaps the hardest of them all is recycling what is end of life. We've done just that. Last year, we actually launched our first and the world's first recycled mice and webcam. What did we do here?
We actually took landfill that went from e-waste, electronics waste, extracted the plastics from the landfill, transported it to our factories, made resin out of it. From that resin, shot new parts, which you see in our C930 webcam and our M275 mouse. It's 80% net reduction in carbon. We just started with these two products last year, and we're going to do this more. It costs the same. It costs exactly the same. The same principle applies. Again, less but better. I want to move on and talk about our factory. Our factory, as you probably saw in the video, is actually carbon neutral. We did a number of things in terms of efficiency improvement. We improved the air conditioning, the chillers. We actually use hot water recycling from a nearby wastewater plant. We installed last year, sorry, two years ago, renewable electricity.
We buy electricity from a wind farm off of Pudong in our factory in Suzhou. It's large-scale metering, so it's actually clean energy. By doing this and all the green activities we've done, we've taken out 17,000 tons of carbon just in our factory. Our factory is net zero carbon. We did exactly the same with travel. Our carbon from our travel, corporate travel, the travel that a lot of us took flights to get here from California, is also carbon neutral. Again, we're doing this and you're not seeing anything on your P&Ls because we're doing this in a way in which it is actually less but better. We did this actually across what's considered one of the biggest growth categories that Bracken talked about, gaming. Gaming is now carbon neutral. What did we do here?
We actually, as I spoke about, we designed for Sustainability, took out a whole bunch of carbon. What we couldn't take out, we've actually invested in forestry. Some of you might be thinking, forests, why would you do that? Well, forests are the best-known vehicle for sucking carbon dioxide out of the atmosphere. An average tree, that's a full-grown tree that you can hug, takes out about 5 kg of carbon a year when it's mature. We've taken what we can't take out today, which we are, as I showed you earlier, we are on a glide path to actually taking out. What we can't take out today, we have offset with investments in rainforests in Brazil, Indonesia, and other places to do exactly that, to suck out carbon dioxide so that the net impact of carbon from our products is neutralized.
When you go out there and buy a gaming product from Logitech, it's the only company that has gaming peripherals that is carbon neutral today. We really hope we're the first ones, but actually everybody else joins us here, because it's not about just us. I just want to recap. We're really doing three things, if you step back and look at what we're doing. We're reducing the amount of carbon, from a Design for Sustainability perspective, to hit a 1.5 degree centigrade world. We're using renewables. We have a pledge to get to 100% renewable electricity by 2030. We're going to restore what we can't reduce and renew immediately. We're going to restore by protecting forests and some climate-impacted communities through certified offsets. We're just getting started, and I think there's a lot happening here.
As I said, we're designing for sustainability and shaping a better world, and this is what I'm super passionate about. With that, I'm going to introduce Delphine next to talk about creativity and productivity. Delphine?
Thank you, Prakash. Good morning, everyone. Thank you for joining. I'm really excited to talk about Creativity & Productivity. I feel very blessed to have this opportunity. It's been a really fun ride. I will share with you more what we've been doing in the past four years now I've taken the lead of this group. I want to try to address with you the question I get a lot, can C&P, Creativity & Productivity, keep growing? Actually, if we look at the past four years, we have been growing at a steady CAGR of about 6%. There is a lot for us to continue delivering very steady growth moving forward. I want to share with you a little bit how we will continue.
Most people love Logitech for our great design and experience, and I'm very proud of all the products that the team has launched this year. What is very important for us is how we focus to help people create and communicate. It's not about the product itself that we deliver. It's really about the experience that we are trying to deliver at the space where people get things done with the favorite apps you're using. Everybody has to go back. We can use the phone during the day, but when we start having something we really want to get done, we have to go back to a space where you have a bigger screen, and you can really get focused into your content. That's what we're passionate about. It's really helping people create and communicate. It's not just about selling one more product to a consumer.
It's really creating a full ecosystem of solutions, products, hardware, services, that will help you stay focused and deliver the best possible creative content in the cloud. That's really what we care about. That's what my team is passionate about, and we focus on every day. We are also in a great position in the sense of what's happening on top of the products that we are selling in the category we're in. There is a really strong trend in digital creativity, productivity, and communication.
If you look at the number of applications that people use every day, it can be for some people, it's going to be about the office suites, for some others, it's going to be about Linux for your software coding, but for others, it's going to be YouTube and creating video content that you're going to be uploading. What we see is that in the past five years, the usage of all these digital cloud application has increased by three times since 2015. It's a fantastic opportunity where more content is created every day. What is fascinating as well is that if you look at the profile, so if you're an adult, about 25% of the usage is on creative application. The younger you get, the more these creativity apps are growing usage. Millennials, it's 32%. If you look at Gen Z, it goes up to 43%.
It's really fascinating to know that every second on YouTube, there's eight hours of content that is uploaded on YouTube. What is really important is that there is a time you need during the week, during the day, where you need to go back to that space and use our products. If you take a laptop, for example, yes, we can all go around and use the laptop and the touchpad, but as soon as you start going back to the space where you need to create your content, if you raise a little bit your laptop, you need a keyboard. To be very comfortable, you need a mouse.
If you're working from home, you want a webcam. Obviously, right now it's a great opportunity for us to help people to really engage in digital activities that they are doing. The other aspect as well, and one of the question I get on a regular basis is, do young people use a mouse, for example? All our research shows that 80% of young people between the age of 18 to 25 use a mouse. Great opportunity. People need to have more content to create. Our products are highly relevant. The beauty on top of this is that we have more people to engage with. It's not just engaging with people who are between 30 to 45 years old now.
Obviously, everybody's using a computer, either for school homework, web-based learning, all the way to all our parents are using a computer now and creating all sorts of activities in the cloud. The reach of the people we can engage with is growing every day. If we look at Gen Z, for example, it's more than 2 billion people we can engage with. I can't be more excited to lead this business because the biggest challenge I have, and generally the conversation I have with Nate, is more about how I prioritize all the opportunities we have than the other challenges. Really proud of where we are. Now, in terms of our design strategy, is really about putting people first. Bracken touched on this, and it's really at the core of everything we do. We focus on very specific consumer because one size does not fit all.
If you look at, for example, a lady in China versus who is doing all sorts of broadcast YouTube activities or Youku activities or Alibaba engagement, it's going to be very different than the software developers in Germany that is really looking at creating the best code possible and staying focused for quite a few hours. This really precise targeting we can do helps us to understand better the target audience, what they're doing, how they use the product, how we can help them create and perform better. It's at the core of all our innovation, and it helps us to deliver much better products, but also engage with the audience in a way that makes a lot of sense for them.
If we look at, for example, video content creators, all this audience and young people who want to become YouTube stars, as Bracken mentioned, they want to create content that represent their passion, and then they want to engage with an audience that will care about what they want to talk about, and they want to share that passion. At the same time, we have to remember that most of the time, you can see the environment of these people. They are going to be putting themselves out there in front of people they don't even know most of the time. They want to be at their best. They want their ecosystem in where they are to represent who they are.
It's very important that these products are not only really easy to use, so they can focus on the task they are trying to do, but they're also beautiful at the right price, and really help them create this environment that they are looking for. All this focus on really specific audience and understanding the differences from one consumer to another has helped us to deliver this year a lot of really strong products. We've had amazing reviews, ratings, and engagement with our consumers, which is helping our performance really nicely. It's important, as Bracken said, it's not just about the product. It's really about how the whole experience comes together. If you look at the MX Master Series, we want to help software developers, engineers to stay focused all day. We're not just a mouse and keyboard for them.
We are actually the tools they use to do their job every day. It's a great opportunity for us to create this ecosystem of solutions, but the software that is helping them to focus is also critical. When you look at our software, Logitech Options, Logitech Flow, we get amazing feedback from software developers on this because it really helps them to customize, save time, depending on the application they work in. For them, it's not about just plug and play, it's really about the ability to be able to customize their products. At the same time, if you look at a YouTuber and video content creators, they want to make that journey for them of creation as simple and easy as possible.
Today, if you want to be in a YouTube world, there is a lot of tutorial you can read to know how to do it. It's fairly complex. With Logitech Capture, we've been able to launch a software solution that was really easy to use. Anywhere who wants to move from mobile phone to creating more advanced content at the desktop, they can do it easily with our solutions. That's really a very important journey for us, to help consumers to create better. What is even more rewarding, if you look at our ergonomic solutions that we've launched this year, ergonomics is a very complex science and there is a lot to understand, especially when My hand size are very different from Bracken.
The type of products that work are going to be very different, and it is really important for us to understand all these dynamics. When we manage to combine this expertise, science, design, and helping consumers to perform at their best, what is the most rewarding is when we have people telling us, "You know what? I don't feel pain anymore. I've been using your product and I don't feel pain anymore." 18% of people who use a computer every day express, in the U.S., pain. They have some discomfort. We have a lot of testimonials of people saying that since they've been using our product, they don't feel anything anymore. It is really powerful. When they love our product so much, it gives us a great opportunity to create a strong engagement.
If you love our products at home, you would probably want exactly the same solution at work. That's also a huge opportunity for consumer brands to be relevant at home and to be relevant at work. Again, I feel really excited about all the opportunities because we can really bring together the products and the experience we deliver, the brands, and really engaging with consumers about the passion, what they're passionate about, and helping them perform better. This has influenced also significantly how we even do our marketing and how we evolve from a push to pull marketing model. If you look at the transformation we've had on our social platform, on Logitech global social platform, just being able to be more relevant for every audience we want to help, we've seen a massive growth of our engagements on our social platform.
Between November 2018 and February 2020, the engagement on our social platform has increased by 300%. We are becoming more relevant. It's also important that people get to know all the products and solutions we have. We continue to engage with our authentic third-party voices. We have influencers that are really happy to work with us and really talk about the product we have and the solution we have. We also continue to have fantastic relationship with the media. YouTube now is full of also tutorial about our products that help us reach the audience we want to connect with. I just want to show you, for example, one of our influencers, a YouTuber influencer, Kimberly Margarita. She's been key in our transformation on understanding better video content creators, and I just want to show you this video about her.
My name is Kimberly Margarita, and I make makeup art.
Has about 900,000 followers. She's passionate about makeup and engaging with her audience, she needs the tools to really be at her best, to have the best possible quality and make this easily so she can spend more time engaging with her audience and thinking about the next makeup she wants to do more than the technical barriers she would have to go through. This is where we really help her to make that journey very easy. For us, it's really important to communicate through very diverse channel. On one side, we have the own channel our social platform, our website, that obviously we create the content for. It's also very important to engage with some influencers that are having a big reach. Even if it means that there are times where we have to pay to be on this platform.
I'll give you an example of this Chinese influencer. Her name is Viya. She has about 16 million followers on Taobao. It's massive. When we engage with her, every time she posts something, she has about 20 million viewers. You can imagine for us to help reach in China and getting the visibility is absolutely critical. For Logitech Pebble, we did a partnership with her. In one minute, she sold 10,000 units of Logitech Pebble. It's very important for us to accelerate the awareness with all the consumers that don't necessarily know about our solution to also engage with this audience. It's very important that we engage, obviously, to create this awareness with different type of channels, but it's also how people will find our product on shelf, whether it's online or in stores.
The last thing you want to do is to go in store and look at a wave of products and being overwhelmed by the choice. You want someone to help you find the right products for you. This is just an example that we've done in MediaMarkt in Germany and Fnac in France. We developed a partnership with our retailer. It was not about putting more products on the shelf. It was actually about reducing the amount of products on the shelf so we could have better communication with our target audience and our consumers and users and help them choose a better product for them. Our sales out have actually increased significantly since we've done this deployment in this specific store. Now for us, it's how we replicate these type of activities over and over again.
On one side, Logitech, Creativity & Productivity, we have four categories, a really steady, robust business. We have the opportunity to go after unique audience that have very specific need again and again, create very deep insight, great innovation, and engaging in a way that is more meaningful for them than trying to reach everyone at once. More than ever, I feel very strongly about Creativity & Productivity. We have a great base of innovation, insights, great technology leadership. I mean, Logitech is compatible with all operating system, all application. It's peace of mind for us. We also have this amazing scalable business where we can be in 100 countries. We can address consumers in China with specific needs, and we can also be in the U.S. or in any emerging markets we want to. Absolutely great opportunity.
We have a fantastic formula where we have a world out there of creating more content that we can really take advantage of because our products are more relevant. We have more consumers. By driving pull marketing in both consumer and B2B, we are developing the ongoing recipe for further growth opportunities. I'm really glad I could share the progress we've made in our strategy today. I will actually invite you to take a break before my friend, Ujesh, talk about exciting gaming business. Thank you very much.
Thanks everybody. I think we can take a 10-minute break given that we started a little bit late. Hopefully we'll reconvene here in 10 minutes. For those online, you can log back on if you want to take a short break. For anybody who's here who wants to try the race car, I can assure you it's a lot of fun.
Welcome to the ON24 conference bridge. Please enter your event passcode followed by the pound key. You have accessed event- Q-Q-zero-Q-four-six-six. You will now be placed into conference. Close the window, the tumble. Close the door, the heart knows. Now little by little, the air clears. Little by little, I can breathe. I can breathe again. I can breathe again. I can breathe again now. Call your name, call your name. Call your name, call your name. Everything changes. When everything changes. You're calling your name. Oh. I can breathe again. I can breathe again. I can breathe again. I can breathe again. Oh. Oh. No longer. What you ask. Strange steps. Heels turn black. The cinders lay like the past beneath. Strange steps. Take us back. So sweetly, hanging heavily. Suddenly complete me. Suddenly complete me. So sweetly, hanging heavily.
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Once in a lifetime, water flowing underground. You may ask yourself, "How do I work this?" You may ask yourself, "Where is that large automobile?" You may tell yourself, "This is not my beautiful house." You may tell yourself, "This is not my beautiful wife." Letting the days go by, let the water hold me down. Letting the days go by, water flowing underground. Into the blue again, after the money's gone. Once in a lifetime, water flowing underground. Same as it ever was. Same as it ever was. Same as it ever was. Same as it ever was. Same as it ever was. Same as it ever was. Same as it ever was. Same as it ever was. Water dissolving and water removing. There is water at the bottom of the ocean. Under the water, powers of water.
Of removing, removing, removing, removing, removing, removing. Letting the days go by, let the water hold me down. Letting the days go by, water flowing underground. Into the blue again, into the silent water. Under the rocks and stones, there is water underground. Letting the days go by, let the water hold me down. Letting the days go by, water flowing underground. Into the blue again, after the money's gone. Once in a lifetime, water flowing underground. You may ask yourself, "What is that beautiful house?" You may ask yourself, "Where does that highway go to?" You may ask yourself, "Am I right? Am I wrong?" You may say to yourself, "My God. What have I done?" Letting the days go by, let the water hold me down. Letting the days go by, water flowing underground.
Into the blue again, into the silent water. Under the rocks and stones, there is water underground. Letting the days go by, let the water hold me down. Letting the days go by, water flowing underground. Into the blue again, after the money's gone. Once in a lifetime, water flowing underground. Same as it ever was. Same as it ever was. Same as it ever was. Look where my mind was. Time isn't holding up. Time isn't asking. Same as it ever was. Same as it ever was. Same as it ever was. Same as it ever was. Same as it ever was. Same as it ever was. Same as it ever was. You ask yourself, which is the time? Is your time the system? Same as it ever was. Same as it ever was. Same as it ever was. Same as it ever was.
Once in a lifetime.
All right. Thanks, everybody. We're going to start our session again. We'll have Ujesh talk about gaming, we'll have Scott talk a little bit about video collaboration, and then Nate will end it with the financials, the outlook, and then we'll break it into Q&A. Ujesh, it's all yours.
Is the mic on? All right, there we go. Hi, everyone. My name is Ujesh, excuse me, and I manage the gaming business here at Logitech. I'm here to talk about why we think gaming as a segment is going to continue to grow over the foreseeable future. With that, why don't we get started? I thought I'd first start by talking about some of the long-term growth opportunities that we see in gaming. Today, and I'm going to say this number slowly because I said it last night, and Guerrino still couldn't believe it when I said it, and he said, "Can you please repeat that again?" There's 2.5 billion gamers in the world today. Just think about that number, 2.5 billion gamers, and they play across PC, console, mobile, and now cloud is coming as well.
We believe this trend is going to continue for a number of reasons. Starting with the PC, Bracken drew this chart up here, and he mentioned esports. Esports continues to grow, continues to be mainstream. I have two daughters at home. They only watch football because their dad makes them watch football. What they really like doing is watching their favorite gamers on Twitch and YouTube. That is really their choice of sport. We're going to see that continue to drive growth in the PC space. Second, console continues to remain a big growth area. Both Microsoft and Sony are launching brand-new consoles this year. They're going to continue to invest in that space. That'll continue to drive growth for us with gaming gear that attaches to those consoles.
Finally, excuse me, in the cloud space, you have traditional players like Microsoft that are launching an amazing cloud gaming platform, but you have other folks entering the space, folks like NVIDIA with their GeForce NOW offering, and Google with Stadia. When you think of what cloud gaming will represent for us. It'll enable AAA games to be able to be played on either a phone, a tablet, or even one of these entry-level laptops that you're using here. The benefit for us is if you want to game on that laptop, you're not going to use the trackpad. You're going to need a gaming mouse. If you want to have good audio, you're going to want a gaming headset. As this continues to grow, even with cloud, there's just more and more platforms that we'll be able to attach our gaming gear to. Okay?
Today, I'm actually going to focus on one area. I'm going to focus on PC gaming and simulation, and talk about, as we roll here into FY 2021, what are some of the short-term things we're going to do to drive growth this year. Let's get started there. The first thing is wireless leadership. If you've come to these editors days or these analyst days in the past, and you've heard me talk about wireless, you'll see that this is a journey that we've been on for the last three years. It started with our gaming mice, and what we did is we really did some major innovation in the wireless segment around our gaming mice.
I'm going to talk about the benefits and the payoff we're seeing with those investments, but I'm also going to talk about how we're going to leverage those investments across our entire portfolio. So that's the first thing I'll talk about. The second thing I'll talk about is the racing space. I don't know, some of you were trying the wheel back there during the break. I can definitely see a lot of New York drivers in what I saw back there. Really, really good driving skills. But what we're seeing in the wheel space is this explosive growth as well, because something like driving and racing is something everyone can do and enjoy.
We're going to enhance that even more, and we're building, and I'll talk about our own e-racing platform that we've created for gamers to come together that are passionate about driving and the virtual simulation world, and we're giving them an esports platform where they can come together and compete. I'll talk about that as well. Let's first start with wireless. If we look at our wireless gaming mice, there's a couple things that we had to do to innovate. First, if you've heard of this notion of lag, a lot of gamers did not want to move to a wireless mouse because they were worried about the performance. We had to solve that inherent issue. What we did is we created the technology we call LIGHTSPEED.
It's our own proprietary wireless technology, what it enabled us to do is to build a wireless gaming mice or mouse that was actually faster than the competition's wired product. That's unique to us. It's the first thing that we did. The second thing we had to do is battery life. It doesn't do me any good if I have an amazingly high-performance mouse and I'm playing, all of a sudden, I'm in a battle with my teammates, then my mouse dies, and I let everyone down. We had to solve the battery life issues. We invented a technology we call POWERPLAY. What POWERPLAY is electromagnetic resonance charging.
Unlike a Qi charger, where you place your phone or your mouse in one spot and you have to leave it for a long period of time to get it to charge, ours is charging, whether it's at rest or at play. You never, ever have to worry about your battery life. We've solved the battery issue. Once again, that is unique to us as well. Third, there's a component in your mouse that gives you that performance, and that's your sensor. That's what you use to track. That's what gamers rely on. That is a very high-performance, but in a lot of cases, not a very efficient part of your gaming mouse. We had to innovate and invent something new there, and that's where we came up with our HERO sensor. It's uniquely ours.
It has amazingly high performance, but it is extremely power efficient, and we uniquely have that. These are some of the advances we made from an engineering standpoint. That was number one. We didn't just stop there. Part 2 is you have to educate the market, tell gamers, one, why should you move to wireless, but two, why is our wireless better than the competition? That's where we created a campaign that we call Play at LIGHTSPEED. The idea was to educate gamers on why our wireless products were better than anything that was out there. The next thing we did is it's one thing for us to talk about it's another thing for the industry experts in the world to talk about it. A lot of the pro esports teams, these are the folks that rely on the highest performing products ever.
They're now all moving to wireless because they see the benefit of untethering and not being stuck with a wired product. Not only are they seeing the benefit, they're actually winning tournaments. More and more of the pros that we work with that have moved to our wireless products are now winning and named MVPs at all the different tournaments. By the way, this product that you see here, this PRO Wireless mouse, is the same product that Prakash showed in his presentation, which was one of the first products we moved for gaming to be way more sustainable. Once again, that sustainability story is helping us from a cost standpoint, it's helping the planet, but it's also improving performance, which is really important as well.
The result of all this work that we've done here is if you look at our gaming mice market share in the last year, from 2016, we went from roughly 30% market share to now we have well over 45%+ market share. What that means is almost half the gamers in the world use a Logitech G gaming mouse. Right. That's pretty impressive, but still, we have a long ways to go to make that even better. The next thing, though, is because our wireless products have a higher ASP than their wired counterparts, as we move to wireless, it's more than doubled our ASP. Right. We're driving increased revenue as well.
The last thing that I'll show here, which I think gets me the most excited, if you look at the adoption rate, how many gamers today are using a wireless gaming mouse, it's still very small. It's only a 25% adoption rate. Because of the technology that I talked about, LIGHTSPEED, POWERPLAY, our HERO sensor, within that 25% segment, we have 70% market share. Our technology leadership is what's driving that. What do we want to do next? Well, you just heard Delphine talk about the Creativity & Productivity space. Well, look at the wireless adoption rate for Creativity & Productivity. 83% of folks, in fact, probably most of you here in the room, use a wireless Creativity & Productivity mouse, whereas only 25% of gamers do that.
If I did nothing else but move gamers to wireless, that represents a tremendous growth opportunity for us, especially when I talked about the ASP increases that we have as we move to wireless. Don't forget, you've heard folks like NVIDIA, that they just had their earnings. They talk about their GPUs are now going into laptops. There's more and more and more gaming laptops on the market. Well, guess what? I don't know how many of you have tried to play a video game on your laptop, but you can't really move that well with the trackpad. You're going to need a gaming mouse to go with that gaming laptop. Well, guess what? You're going to want a wireless mouse with your gaming notebook. You're not going to want a wired product. This move to wireless is inevitable.
It's going to happen, and we're leading the way with our technology advantage. What's next? We're not stopping just on gaming mice, right? We're going to take that leadership that we have in wireless technology, that LIGHTSPEED technology that we've invented, and we're going to extend it across the portfolio. This is our new G915 wireless gaming keyboard that we just introduced the second half of last year. Let's just take a quick look at that. I'm going to put I know it's early morning, but I'm going to put two words together in a sentence that have probably never, ever before in the history of the English language been put together in the same sentence, and that is, that is one sexy keyboard.
I don't know that anyone's referred to as a keyboard as sexy before, but that is really a sexy keyboard, I will say that. I think part of the reason I think it's so sexy as well is when you look at the results, right, which get me excited. This keyboard ships in the high-end segment. It's a $180 price point keyboard. A year ago, we had roughly 0% market share in this segment. We launched this keyboard in August of last year. Between August and December, we already have 25+% market share in this segment. It's proof that this LIGHTSPEED technology that we have, our wireless leadership, we can translate, and we can move that across the portfolio. I'm just showing the keyboard and the mouse here. I'm not going to announce any unannounced products, but just stay tuned.
We have lots of exciting stuff coming this year. We're going to leverage that wireless leadership across our portfolio. I'll just leave it at that. One other thing, our keyboard, just like gaming mice, actually in keyboard, the story is even better for us, if you think about it. Wireless gaming keyboards only have a 3% adoption rate, versus Creativity & Productivity is a 53% adoption rate. Guess what? Just like wireless gaming mice, within that 3%, we have 70% market share, right? Once again, a tremendous growth opportunity, just moving the world to wireless. Okay, stay tuned. We have lots of new exciting announcements coming later this year in the wireless space. Next, I want to talk about the racing segment.
Those of you that might not know is we've actually been in the steering wheel business for a really long time. We were the first ones to come up with a cable drive force feedback wheel. This is the WingMan Formula Force. We launched this back in 2000. We have over 20 years of being in the steering wheel space. The thing that's unique about this space is there's not much competition. It's a very small segment. It's fundamentally us and one other major player. The products that we have today, we have our G29, which is our racing wheel for PlayStation, and we have our G920, which is our racing wheel for the Xbox, right?
The other thing that we're seeing, which is really unique to this segment, unlike other video games that you might play, we're seeing this is a virtual sport where people are making that transition from the virtual world to the real world. In fact, here in the U.S., William Byron, he drives Jeff Gordon's car for NASCAR. Guess what? One of the ways he taught himself to drive when he was a young kid is using iRacing and a Logitech racing wheel. We're seeing this transition from the digital world to the real world. In fact, this picture here is from McLaren's headquarters. We've created a partnership with folks like McLaren and folks like Fernando Alonso, who's an F1 racer, and we've created our own e-racing platform. We call it the G Challenge.
By partnering with these folks in the traditional motorsport segment, one of the cool things we've done with G Challenge is last year, the winner of G Challenge, guess what the grand prize was? They got hired by McLaren for one year, and they got to work as a sim racer for McLaren. Talk about changing someone's life. Let me show you a quick video in terms of G Challenge and what we're doing. How does G Challenge work? G Challenge, we launched it last year in May. We kicked it off at the Indy 500. We then ran it during the entire year. We had in real life tournaments as well as online tournaments, and it culminated in a grand final in Las Vegas. These were some images from the in-real-life events that we did. We did them in retail centers, in malls.
We did it at our gaming event. The really cool thing about this, it was a way to bring this community together. No one was really bringing the racing community together, and by creating G Challenge, we've now given them a platform on which they can come together and share their passion. The other beauty of this is a lot of people play racing games, but they maybe have never tried a racing wheel in their entire life. By having these in real life events, they could come to the stores, they can try the racing wheel, and guess what? They became such a fan, we just sold another racing wheel right there. That was another benefit of doing this. The last thing I'll say is the thing I love personally the most about e-racing and simulation and what we're doing here is it's cross-gender. It's cross-generational.
This image that you see here in the top right, that's Josef Newgarden. He's a professional IndyCar driver. On the bottom right, that's Jamie Chadwick. She's a professional race car driver, right? Cross-gender. Up on the top left there, those are some of the finalists that were part of our G Challenge that we flew out to Vegas. I don't know if you can see here, but it's cross-generational. Everything from young kids to grandparents. Driving racing is something that all of us can do. We just love to drive. It's easy to learn, but it's actually fun to figure out how to master. Once again, all the work that we're doing here with G Challenge by building this platform for racing supports our sales as well. Let me get to that in a second.
The final live event that we did, just to show you what kind of platform that we're building, this year for the first time, we decided let's try and stream it because it is an esport. Let's stream it ourselves on Twitch. For the grand finals, we had 158,000 unique viewers that watched over 1.8 million minutes. For our first time ever streaming this, it was pretty good, pretty impressive, and I think we're just going to grow from here. Speaking of growth, this is where it comes down to the numbers themselves. That G29 racing wheel that I showed you and the G920 in the beginning, those racing wheels we've been shipping for four years now.
Yet because of the launch of G Challenge in 2018, then we did it again in 2019 and made it even bigger, it's driving double-digit growth for us, even though those products are four years old, because we're showing newer gamers that are getting into racing the benefit of having a racing wheel. By the way, the other thing I'm not showing here that we haven't even frankly modeled yet, but we are going to look at that in the future, is because it's our own esports and it's our own e-racing platform, well, guess what? We're not even showing the potential revenue we can make here in sponsorships and advertising. Stay tuned there as well. Kind of in conclusion, there's two main areas for this year that we're driving around PC gaming and simulation. One is wireless.
We're going to take that leadership that we have in wireless mice. We're going to extend it across the entire portfolio. The second is racing. We're going to take the racing wheels that we have. Build a real esports racing platform because of what Bracken talked about here and the importance of esports. I think the more important thing for you to understand here is that this isn't just a one and done. This is a formula that we're operationalizing not only across gaming, but as Delphine mentioned, across the entire company. This idea of innovating to make sure we have a technology lead is the first thing we're doing. We combine that with building a real pull platform, demand generation marketing platform.
That's something we'll be able to replicate this year in 2021, but also for our long-term growth opportunities in PC gaming as the next-gen consoles launch, and obviously as we go to cloud as well.
All right. With that, thank you. That was my presentation, and now I'm going to invite Scott Wharton to come up and talk about the VC space. Okay.
Thank you, Ujesh. I'm going to start out with some disappointing news. Unlike my colleagues who have some really exciting videos, sadly, I don't have any videos to show today. Hopefully, you'll still find the video collaboration story pretty exciting. I'm going to go over three things today. One is I'm going to review where we've been over the past year or so. I'm going to go share with you some market trends, and then finally I'm going to say what's next, what are we going to do beyond that. Let's start out with the review. Over the last couple of years, I think many of you know that we've started out with some real strength in the huddle room or in the small room space. We launched this product called MeetUp, which has become the industry standard for small rooms.
At the last AID, we said that we were going to expand beyond the small rooms into medium and large rooms. We've successfully done that over the last year, and now we can serve not only small rooms, but medium rooms all the way up to large boardrooms. We partly did that with a product which we introduced about a year ago called Rally. The great news is that not only is MeetUp a successful product, but Rally is now also very successful. In fact, it's won a bunch of design awards, like Bracken said. It's also our top-selling product in a very short period of time, with incredible momentum in the market. The second thing we've done is we've moved from selling point solutions, so a camera, standalone speakerphone, to really selling an entire room system.
The audio, the video, the compute, the cabling, everything that someone needs for an entire room. Last year, we unveiled that we launched a product called Tap. Basically, it's a touch controller that you can walk into a room, and as the name suggests, you can just tap on the screen and start a meeting. Really making video conferencing much, much easier than it had been in the past. Again, similar story. We won a bunch of design awards for our video for that. This has really allowed us to move from a bunch of different piece parts to where we can sell everything for what you need in one box. The software, the compute, everything. Not only making the product easy to use, but also easy to buy.
Over the last year, we've expanded that to Microsoft, Zoom, and Google, and now customers can buy our products all around the world in over 100 countries. It's an incredible advantage for us, especially when we're dealing with large enterprises, where they really want to be able to buy and transact and get support locally all around the world. The other thing we said is we were going to continue expanding from building out equipment to building out more software and cloud. One of the things we've done is we've shipped this product called Logitech RightSight. Basically allowing you to auto frame the session when you're in a video call. Instead of picking up a remote control and moving it around, it basically looks at the number of people in the room, sees how many people are there and auto frames.
You don't have to pick up the remote control. It's an example of using software to not just add features, but really take things away and make things easier for people to use. We also, in June, we launched a new offering called Logitech Sync. Basically, it allows us to do device management through a cloud service at a very disruptive price. It's free. We've had tremendous adoption for this offering over the last year. We announced the beta in June. We launched it for GA in November, and this is what we're showing the last three months. Now we have over 1,200 large enterprises around the world who are actively using Sync. As you can see from the chart, we're getting exponential growth in the usage and the number of rooms deployed.
Again, it's just showing, as Bracken said earlier, our move from having equipment to software to cloud and cloud services and eventually, today this is a free service, but we'll be able to add premium services that will be added to Sync. As a result, I think what we've done is we've continued to grow in this market. For the first three quarters, we're up 37% year-over-year. You can see there's just tremendous growth in the VC business, largely organic in this business from about $62 million when I started to now on a run rate of about $350 million, almost 6x, in the last five years. That's kind of looking back a little bit. I want to share with you a few trends that are happening in the market.
Many of you probably are aware of or following Zoom if you're following Logitech or maybe you're actually using Zoom. You can see that Zoom is having tremendous growth, which is really helping us, and that Zoom is an underlying platform that drives our growth. When Zoom deploys their service, we attach our hardware to Zoom's service. In fact, we are the largest hardware partner today with Zoom. As they are successful as a platform, we benefit from that success and attaching as a platform to Zoom. They're growing at about 85% year-over-year, and a lot of that growth is in the U.S., but now they're expanding greatly internationally and we're following them and working with them across the world to expand on video. Another partnership that we've had for a longer time is with Microsoft.
Microsoft is a world leader in video conferencing. They're very widely deployed with Skype for Business. What this is showing you is their growth in Teams. What Microsoft will tell you is that Teams is the fastest-growing application for Microsoft in their history. For Microsoft, that's saying a lot because they've had a lot of small successes like PowerPoint and a few other applications that many of you might use. What they're showing is they have about 20 million users. That was as of November, but I think what we've heard is that the growth continues to go up, and this is also benefiting us. As Microsoft succeeds, we're succeeding along with them. Similar to Zoom, we are the largest video conferencing equipment provider that works along with Microsoft. I'm going to show you three market research slides.
These come from a company called Synergy Research. I would say that they're directionally accurate as far as the market research goes. In this slide, what we're showing is the overall video conferencing equipment. That would include not only the new equipment in this USB category that we're playing in, but also includes all the legacy equipment that's being sold worldwide. You can see that we're now number two worldwide, so we're bigger than Poly. In fact, we're now in the last quarter, we're probably closer to 17% of the market for video. You can see that number one, Cisco is still by far the biggest player. Part of why we're showing this is that we're proud of the progress that we've made. We've gone from about 5% to 15% or 16% in the last three years.
I think it also shows how much more we have to go in terms of the ability to win market share away from the competition. The second chart shows not just in revenue, but it shows in units, so how many video conferencing rooms are actually deployed worldwide. You can see that we have 42% of all conference rooms now worldwide in calendar year 2019 are deployed on Logitech. That means from an experience point of view, nearly almost one out of two conference rooms worldwide, people are experiencing Logitech now with Zoom, Microsoft, Google, and a long tail of other players.
Then last but not least, if you take the legacy business out, so all of the old codecs, and you just look at the new market, so these are really products that are attaching to the cloud services like Microsoft, Google, Zoom, et cetera, you can see we've got 62% market share. Almost two out of every three dollars in this new market are spent on Logitech. Now, we're really proud of this, but as I was talking with Bracken last night and the others, this is a snapshot in time, and really what we'd like to see is how do we keep this going and how do we grow the market much bigger than where we are today. three other examples of what's happening in the market.
There was a trade show, couple of weeks ago in Europe, the biggest trade show for AV, and we announced three big partnerships. I want to spend a little bit of time going through each. One partnership we announced is with a company called Barco. Barco is a public company in Belgium, and if you haven't heard of them, they're the worldwide leader in wireless sharing. They have a product called ClickShare, which is really the standard of where you walk into a conference room and you could share wirelessly your screen. They've now added a new capability where you can not only share wireless content, but you can also share audio and video conferencing. I was in New York a few weeks ago with Barco, and we were really the main partner that they announced that they're working with now on video conferencing.
The benefit for us is not just the product integration, but also Barco has a global sales force and a brand and a channel, so it's now another partner that can work with us that will be selling our solutions alongside our sales force. A second partnership I want to highlight is a company called Crestron. If you haven't heard of them, they're the worldwide leader in AV equipment. If you would walk around the corner, you would see a room in here that's got a huge rack of very expensive, sophisticated Crestron gear. Part of what's exciting about this relationship is that Crestron has been a competitor of ours, so they have their own video conferencing gear.
What they decided to do is partner with us, so we would focus on promoting their high-end gear that's sitting in the racks next door, and in return, they would sell products like MeetUp and Rally to their large enterprise customers and channels. Now, I think this is a really big deal in that Crestron has got an incredible foothold into the AV world. Some people make their careers based on being trained on Crestron. Again, it's not only a validation for us, but it's also another global brand and sales force that's helping sell our equipment worldwide. Last but not least, at the same time, we made an announcement with Lenovo. We're working with Lenovo not only on expanding our choices for PCs, but Lenovo has decided to also resell our equipment.
It's yet another example of a company that has been competing with us that's also decided, based on the power of our products and brands, to partner with us and help promote our products to their large enterprise customers worldwide. Just to show you how powerful Lenovo is, one out of every three PCs sold worldwide to the enterprise is sold by Lenovo. They're a huge powerhouse, and we think this is also going to add to our ability to penetrate the enterprise market. That kind of finishes some of the things happening on the market side. Let me tell you a little bit about what's coming up next. One of the things that we're continuing to go after is this vision of putting video collaboration in every single conference room.
We fundamentally believe, as Bracken said earlier, that there is a trend happening in the world where we're moving from using audio-only calls to video. I think it sounds obvious to most of you. Over time, we expect, and I don't know how long that time is it five years? Is it 10? Is it 20? It's just inevitable that we're going to move the way we work from using audio to using video. If you look at the opportunity we have in front of us, it's massive. Even though probably for some of you, if you live in New York or California, Silicon Valley, maybe we're using video on a day-to-day basis, but the reality is there's only about between 3% and 5% of all conference rooms that have video in them. That means we have 95%- 97% that's still upside.
As Bracken said, it's almost 20x opportunity, or I guess it's more like 30x opportunity to grow this market. Even though we have that 62% of the market that I showed earlier, we're really just getting started with the opportunity to penetrate video. I think all of us know this is inevitable, so the question is just who's going to capture that and how? Which leads to the next question I'm sure many of you are asking. Great, Scott, you guys have done really well. You've executed, you've gone 6x, 7 x over the last few years, but can you keep it going? Great, the market is there, but how are you guys going to participate in that upside? Let me share with you some thoughts on that.
As Bracken said, we started earlier on, it wasn't too long ago, where really we were a webcam company, and we developed an incredible competency in doing video. we've shipped over 100 million webcams that were integrated in with Microsoft and Skype. I think that gave us rights to say that we know how to do video pretty well. today, it's more than just about video. we're developing a bunch of competencies and differentiators that will both expand that and make it harder to compete. one thing that we talked about two years ago at AID, we talked about this idea of building up a sales force as a competitive advantage.
Basically what this slide shows is that if you're a startup, you might be able to have some new products, but you probably don't have that many salespeople worldwide, because it takes, as you guys know, it takes a long time to build up a global sales force. On the other side, yes, there are some very large technology companies that have a massive sales force, but they're selling everything, and they're not necessarily focused on our space. The advantage that we have is we're kind of in the middle. We've got this Goldilocks advantage of being just the right size. A fairly large sales force, but as Bracken said, we can do more. Totally focused on selling VC and understanding our enterprise customers' needs.
part of what we've been doing over the last few years is really going beyond just video and a sales force, to a whole bunch of differentiators. let's start out talking on the product and technology side. we said that we have a competency in video, but we've also, over the last five years, we've been getting really strong in audio. I think many of you know that if you're on a video call and your audio is not working, then you're not really having that video call. You're switching back to the telephone. we've developed all of the audio technology in-house. We own that IP. that's an important part of where we've gone from being a video company to an audio company. I've showed you how we've built out our portfolio.
it's not just about having one room in the huddle room, and there are some people now entering in just a small room. If you're going to win in the enterprise, you need to have small, medium, and large. You really need to have the whole thing. You can't just come in with one product, and we've done that now. As I said, we can sell everything up from the small rooms up into the biggest boardrooms. We also have desktop capabilities too. as we work with IT managers and buyers, and they're buying Zoom, Microsoft, and Google, we can help them not only in the conference room, but we can handle their needs for headsets and webcams. basically, everything they need is probably the largest and broadest portfolio from the desktop to the conference room.
I showed you some examples on the software side, building out our AI ML for audio and video, computer vision, and also device management. The point is, I think if you want to play in this space, you can't just come in with a new camera. You really have to have all these things. You have to have a broad portfolio, and you have to have them across the world. Otherwise, you can't play. That's on the product and technology side, but there are other advantages that we've really cultivated and developed over the last few years, and a lot of them have to do with scale and scaling of the business. Bracken and Prakash talked a little bit about our manufacturing capability.
This is, I think, a really unsung advantage that we can really build and design products that are in our own factory, where we can do them without sharing with other people, and really have the ability to tailor that manufacturing to our needs. most of the VC products are today built in our own manufacturing facility, and I think this is a big advantage that our competitors don't have, where they largely outsource that capability. We also have a very wide distribution, so the ability to go to almost any country in the world is a huge advantage for us. Again, when you're serving a large enterprise, they want to make sure that you can serve them and support them almost everywhere they do business. we can do that today, which very few people can do.
Talked about the sales force, and Ehrika Gladden, my new partner in crime, is going to talk about that a little more when she comes up. We also have very deep partnerships with the cloud providers. Whether it's Microsoft, Zoom, Google, or literally we have 70 partners around the world. The advantage for us is that they're also selling our solutions for us. It's not just what we do with our own sales force, but it's our partnerships promoting us too. As you can imagine, most of these big partners, they can't work with 20 partners. Probably can't even work with 10. They're only going to work with a handful, for a go-to-market point of view. This is a big competitive advantage for us. Now increasingly, we have a big installed base.
what that means is, I was talking earlier this morning, if you're in an enterprise customer and they make a decision to go with your products, they're not like a consumer product switching every three months. You're going to be in there for a while unless you mess up, which hopefully we won't. usually, the switching times are a lot longer. Part of that advantage is we can grow that installed base, but we can also upsell and cross-sell them other products that we have, not only in the VC space, but also with Delphine's products as well. the last but not least, there also is this idea of brand and culture.
One of the nice things about working for Logitech on the VC side is that we can really go into any CIO in the world, and they will take a meeting with us because they trust and respect our brand. That is a huge advantage that we have, that as someone who worked at a lot of startups in the past, I can tell you that that is not something that you take for granted. Whereas a startup, you try to get a meeting with them and they go, "Who are you? Why am I going to meet with you? Can I trust you?" Not an issue with Logitech. Another advantage we have is we have incredible price performance.
Again, a discussion I had this morning, they're saying, "What's the difference between what we do and some of the players that are trying to enter this market?" Well, we are incredibly good at building products at a high volume and a low price. I think many of you know that some companies are good at building different attributes, very high price, low volume. We're really good at the opposite. I would say the market is really moving our way, where people want to have great products at a reasonable price. Last, but related to it, we've got a pretty clean business model. What I mean by that is we're not trying to evolve from selling very, very expensive products with expensive salespeople and move down market.
I think many of you know. If you're a financial analyst, that it's easier said than done to be able to change your business model. You can launch new products, but can you change your distribution, your culture, your sales compensation? I think a lot of our competitors are certainly trying to move to the direction that we are, but I think you all know that that's easier said than done. A couple more thoughts on this. One is if you're a startup, sure, you may be able to launch a new product and have some technology, but it's really hard to do all these advantages of scale to get global distribution and a sales force. If you are a big tech company, yeah, you may have some advantage of scale. I think what I mentioned is the requirements to compete in this space.
You now don't just need one product, but you need this broad portfolio and IP and technology. The barrier to competing here is really going up pretty high. Last but not least, if you're a competitor that's been in this space for a long time, sure, you can try to shift your business model, but I think everybody here knows that you can change technology, but people and culture are harder to change. While I would say that any one of these attributes is probably not defensible in and of itself, when you combine all these things together, I think we're building a pretty robust story about how we compete and how we add value to customers around the world.
I'm just going to end on the note by saying that I've been at Logitech now about four and a half years, and it's been a really exciting ride, and we've made incredible progress. At the same time, I think I would say that I've never been more excited about the position that we're in, the opportunity to both transform this business, but transform the world and how we all communicate and how we need to communicate. With that, I will introduce my transformation partner, Ehrika . Thanks very much.
Thanks, Scott. Thanks a lot. Thanks, Scott. Nice to meet you all. I'm Ehrika Gladden, and as a 30 year vet, not quite three decades, I'm rounding up a bit. You can laugh because I need it. I'm super excited about the opportunity to enter enterprises with the consumer brand as Scott just spoke to. Imagine entering an IT department full of consumers, marketing departments full of consumers, human resource departments, all of whom need to innovate, connect, collaborate with this technology. My background is early 90s startups from the spin-in, spin-out era of AT&T, Lucent, and Avaya, leading P&L operations. The technologies that I've supported over my career are telephony services, cloud, X as a service, as well as networking, including Cisco Systems. Bracken asked me today to do my 30-day review because that's how long I've been here, four weeks and two days in public. You ready?
All right. Scott just talked about it. The brand is incredible, the culture infectious, portfolio innovative. I'm a truth speaker, so let's talk about the piece that I get to focus on, and that's the operational discipline required to meet customers where they are. Today, we sell mice and keyboards as well as video collaboration and webcams and headsets to the same buyer with no certain priority. Customers who are both global, mid-market, and in every economy I enter, the small, I call them foundational. They're foundational to every economy. Those customers have to be met based on what their interests are. If you're talking to a Fortune 1000 global customer, their interest is in globalization, the war for talent, how this technology can help them address sustainability as Prakash just spoke to. A mid-market client or a foundational customer has a completely different interest.
Today, we meet them all the same. Imagine segmentation with targeting and what that focus will create in terms of capturing the opportunity that Scott just spoke to. Last but not least, the channel. My friends across the channel that I've cultivated over the years are all calling. They're very excited about this opportunity, but they know how to scale. Whether it's a cloud provider, a direct market reseller, service providers, they know how to scale and enter the market. Today, this is an opportunity for us to be much more sophisticated. The point is, Scott's shared with you the accelerated focus that he and the team have taken over the last five years. Operational discipline will create the focus that allows us to capture that next set of opportunities.
I'm looking forward to staying in touch with you all and keeping you posted on that progress beyond 30 days, Bracken. All right. Thanks.
Okay, thanks, Ehrika . All right, everyone. Well, Scott didn't get his video, but thanks to my friend Ujesh, put together a quick video here. I haven't seen it before, but I'm excited to check it out. If we could just go ahead and roll the finance video. Go ahead and roll it.
All right, Ujesh. We'll talk about budgets later, I guess. All right, never mind. No video for finance, but I do have the numbers. Let me jump right in. I'm going to talk about the FY 2021 outlook in a little bit, but I think what's really important maybe if I quickly just kind of summarize what you've heard today, because I think what's so important for you to walk away with here is the long-term potential and opportunity that we have here at Logitech. Not just for next year, but really out over multiple years. Bracken introduced this early on, and you've heard from each of the business group leaders.
About the potential. In creativity and productivity becoming a $1.5 billion or greater revenue business, video collaboration and gaming both have the potential to be more than a billion dollars in annual sales. If you think about where they are today, that would be adding, if they all get there over the next three to five years, we'd be adding more than a billion dollars of revenue to Logitech. We'd be increasing our revenue by more than 33%. That's pretty exciting. What I would say is, and by the way, that's happening at very attractive margins as well. While we're growing the business, we're expanding our margin rates, we're creating investment capacity to then invest further out into the future as well.
Before I move on, what I would say, what you really have to walk away with is you have to believe two things. One is that the market potential is big and that there are secular tailwinds that are pushing the market forward. Two, that Logitech, with its history of execution in tough times and in good times, and that our capabilities, our core capabilities in areas of design and innovation, go to market and operational excellence, we've got Prakash here, who does a fantastic job, that with our capabilities in those areas, we can go capture that market opportunity. Those are really the two things I want you to keep in mind above and beyond anything else.
One thing I want to share with you here is a little bit about how we think about investing here at Logitech, and I'm going to walk through this model kind of briefly, but what's really important for you to walk away with is an understanding that we have a very rigorous and disciplined, thoughtful, and consistent way of thinking about our portfolio investments across the company. Again, I'll touch it at kind of a high level, but, if you think about our broad portfolio, we're creating experiences for customers along the X-axis here, and we're trying to address existing and new users along the Y-axis. We think about our investments fitting in these different categories, and you've got products here on display that demonstrate some of these. We have sort of sustain investments, which is refreshing an existing product line.
Some of these might just be a color change. We might do a special color for the holiday. That would be an example of a sustained product refresh. Now evolve and transform. Evolve would be more what you hear us talking about here today. These are improvements on existing products, where we're addressing new users or maybe expanding the experiences for our existing users. You'll see examples of that. Delphine mentioned a few. The Pebble Mouse is a good example, or some of the ergonomic products that her team has developed are really helping us expand to either new users or new experiences for existing users.
Our transform investments, our innovation investments into transform technologies, these are things that are really addressing completely new users and completely new experiences, and some good examples of that were the StreamCam, which you see back here, that Delphine had in her presentation with, I was looking on this screen back here, but with Miss Margarita, the makeup artist, as well as in Prakash's presentation with PowerPlay, that really cool charge mat for the wireless mouse. Those are great examples of some of our transform investments and innovation. Again, the important thing, most companies have some sort of framework. I think ours is quite good. It's simple. It helps provide discipline and focus and faster decision-making for us in the company, and really a consistent way for us to look at our investments across our portfolio.
Now, I mentioned the broad portfolio, and you've heard, if you follow this, we talk about this a lot because I do think it is really important to our success, is the diversification that we have. In my job, what I'm really trying to do is provide investments that can sustain over the long term. As I work with the business leaders, I want to provide as much predictability as I can to their investments so that they can build a long-term roadmap. That's much easier for me to do when we have this type of diversification because we're not reliant on any single category to drive our results in any given year.
If one category is soft in any particular year, we have the strength of the diversified portfolio that allows us to sustain investments and maintain our long-term roadmaps. I think that's a tremendous competitive advantage against a pure play or a single-category competitor, who, if they face that tough year, I'll tell you, their CFO has a very tough job. Their CEO and CFO and business team has a tough job deciding what to do, because they can't meet their commitment externally if they continue to invest. At the same time, if they don't continue to invest, they're going to fall behind to a company like Logitech that can maintain those investments. It's a huge competitive advantage for us, and it's one of the reasons why I believe we're able to, year in and year out, meet our commitments and deliver on our long-term potential.
We also have diversification by geography or by country. I think this tough environment we're in right now, obviously, with the coronavirus, actually highlights one example of this. China is our second-largest country. It makes up about 10% of our sales. While we did modestly adjust our operating profit outlook for this year, we've been able to continue plowing ahead, pushing forward, with our strategies, despite the fact that obviously there's been such disruption and difficulties in that one large country for us, but we're diversified around the world and really global.
the other type of diversification I want to highlight for you, which you just heard about when Scott and Ehrika presented, was kind of our diversification across customers and the investments we're making to become a more diversified company, not only in consumer, but even more broadly now into the enterprise with that wonderful portfolio that Scott and his team have been producing and now that Ehrika is going to come in and help us take to market. this diversification across category, geographies, and now even further with customers, really important to Logitech. If I think about how those attributes play out and what does it mean for us financially, I think this is a slide any CFO would love to present.
If you look over the last three years, and this includes our updated estimates for FY 2020, 10% revenue CAGR, actually above the long-term model that we've laid out. You can see the gross margin expansion there in the center on the top. Despite significant tariff and currency headwinds that you saw in Bracken's presentation, we've managed to maintain the forward progress on our gross margins, expanding those over the last three years. costs, down in the bottom here in the center, OpEx as a percent of sales. You can see we've taken out about 100 basis points of costs, all that coming out of G&A. We've actually been investing at or above the rate of revenue growth in our R&D and sales and marketing over this period. we've been reducing our costs as a percent of revenue in G&A and reinvesting that back into the business.
Of course, if you sum those together, you get the nice right-hand side of this chart, which is the operating profit, a CAGR of 14%, faster than revenue growth, which of course means our operating margins have expanded. You can see estimate is more than one point as we close out this year compared to where we were three years ago. Really robust financial performance based on many of the attributes I mentioned earlier. Of course, the starting point for free cash flow generation, which is ultimately what I care most about, is how much are we generating consistent free cash flow to reinvest back into the business and return to shareholders? Of course, that starts with strong operating profit growth. You can see here our free cash flow generation over time.
What's so exciting here, if you look at FY 2020, that's year to date. That's just through the first three quarters of the year. Does not include any forecast for Q4. Our cash flow year to date is already nicely above where it was last year and almost a record for a full year, which was back here in FY 2018, just through the first three quarters of the year. Strong operating profit growth and a real focus on working capital efficiency is generating good success here on free cash flow, which of course we consistently plow back into the business through M&A or return to shareholders through dividends, which we've been growing at about 10% per year for the last few years, and share buybacks. Okay, now let's cover the financial outlook for FY 2021.
You can see here on the top line, sales growth, taking into account what we see today from a macro environment. Certainly, it's an interesting time to be providing an outlook for the full year. Again, I think you know Logitech, I think you know our history of execution and our determination to achieve these numbers. Mid-single-digit top-line growth in constant currency. I'll talk to some of the assumptions around that in just a second. Then on the operating profit line, $380 million-$400 million of operating profit for fiscal year 2021. Obviously, coronavirus is a very fluid situation. The assumptions that we've built in here, as Bracken mentioned earlier, I think, certainly we had some supply challenges in Q4 and some demand challenges, particularly in China in Q4.
I think the supply situation is improving, and I think, again, I think our team out executes the competition in regards to many of these things. The supply challenges are improving, but we see those really persisting a bit into Q1. We're going to see some revenue and profit pressure in Q1 relative to our normal performance in that quarter. Positively, we are expecting to see normalized supply conditions starting in Q2. Now, from a demand perspective, it's obviously a little harder to predict, but for supply, which we have pretty good visibility to, that's our expectation in this outlook. In terms of tariffs, which was obviously a huge topic this current fiscal year in FY 2020, we're assuming no change to the current tariff rates. If List 3 comes down at some point, that's not factored in here.
We're assuming tariff rates are exactly where they are. Currency, we're assuming the average rates for FY 2020. The only other change I'd call out here just for modeling purposes is our tax rate. We've mentioned throughout this year and posted in our filings, we're expecting a gradual increase in our tax rate of about a half a point, maybe a point, each year for maybe the next decade. Starting to see that here show up in FY 2021 due to some changes in the Swiss tax laws. Looking at growth expectations by category, creativity and productivity, similar to last year, I'm guiding or expecting low double digit growth. Certainly, Delphine has a great vision for her business, and she's been doing a little bit better than the expectation I've been setting.
I think this is the right way to think about the business and the right way for us to align our resources as we get started in the year. Video collaboration, once again, we're projecting a growth rate of 25%-30%. Again, Scott and Ehrika are developing plans to perhaps do better, but we got to also keep in mind the law of large numbers here, and I think this is the right way to think about video collaboration as we get started on the year. Gaming with Ujesh, 10%-15% growth. we've got two nice double-digit scale businesses, double-digit growth businesses here with video collaboration and gaming. One thing to keep in mind for gaming, this is a console refresh year. this coming holiday, Sony and Microsoft will be refreshing their consoles.
Typically, we see a bit of a slowdown on console peripherals, so like our Astro headsets going into a console refresh. We'll see how that plays out, but we factored that into our outlook for next year. That's one thing to keep in mind as you're doing your modeling for gaming. Music, the largest category within the music space for us is our Bluetooth speakers. We have seen some slowing in that market, really for the past couple of years. I'm projecting this to be flat to down 10%. We'll have some other businesses in there, such as Blue Microphones that obviously I think will do a little better than that. Bluetooth speakers is really the largest portion. Similar to last year, smart home from a modeling standpoint, just remains too small to really matter from a modeling standpoint.
Closing out, as I mentioned coming in, I think the FY 2021 is obviously very important. Our ability to manage through what looks to be kind of a tough situation, obviously with the virus. It's really that long-term financial outlook, long-term financial strategy, which I think is so important. This hasn't changed from last year. We continue to drive our portfolio and our businesses for high single-digit growth. We continue to believe that we'll have gross margins within the 36%-40% range. We're currently, as you saw earlier, at about 38%. Still some room to grow there. I would say similar to the past, if I see opportunities to drive the top line and to drive growth profitably, we may make trade-offs and do that.
While we've incurred a lot of gross profit headwinds this year, if some of those are released, a lot of tariffs and so forth, I wouldn't immediately expect to see gross margins shoot up to 40%, because we may see opportunities to reinvest that back into revenue and to really drive the long-term performance. We'll continue to, as Bracken mentioned, I think, really explore and importantly, develop recurring and higher margin revenue streams organically and inorganically, and we'll continue to maintain our very disciplined capital allocation priorities across M&A, dividends, and share buyback. That's what I have for you today financially. Bracken, if you want to come on up.
Sure. Thank you, Nate. Actually, very nicely done. This is Nate's first analyst and Investor Day. Man, he seems like an old pro. I have a couple of things to finish on. One is, I got a question before we started today, which I didn't answer because the appropriate place to answer that, the correct place to answer that is in public. The question I got was, I asked someone here, "What did you think of our guidance for this year, next year?" The person said, and the person shall remain nameless, said, "Oh, it's probably smart to take your guidance down this year.
Whether it's because the business is softening or it's because of the coronavirus, it's kind of all muddled together and nobody will know the difference." Well, I want to tell you right now, our demand is super strong, exactly where we thought it would be. The reduction we took this year is completely because of supply and because of the demand impact in China and a few places where we simply couldn't supply. The business continues to be strong, and I feel really, really excited about it. Now going into next year, our assumption is it's continued to be pretty solid, some kind of a band. We don't expect to see a big change in the demand curve. If a big change happened, then, of course, we'd have to revisit our numbers, but I don't expect that to happen.
In some kind of a band, I think you can expect that from strong to weaker, we can deliver the guidance we had for next year, or we wouldn't be giving it. The second thing I wanted to talk about briefly was, what happens, for those of you who've been to these things before, you know I kind of live in two worlds. On the one hand, I'm super growth-oriented, always, 100% of the time. Ambitious, optimistic, can-do. Don't let it get in our way. On the other hand, I huddle and I live in fear of the worst case, so I'm always nervous about what could happen. I live in this dark place, like 5% of my time thinking, "Oh my God, what if?" they've got the growth Bracken and the risk management Darrell.
The risk management Darrell comes out when I think about recessions and when bad things could happen. Global recession, fears of a global recession. What happens if this thing gets terrible and worse? Who knows exactly. You can't predict the entire impact of anything when you get to that level. If I ground myself back in our business and I go back to the reality of what we do for a living, here's what I think. First, I think if we end up being quarantined in our homes and we need to spend more time at home and people are encouraged not to accumulate to work together, you're probably going to want to have your own workspace at home. You'll continue to have your workspace at work, but you'll also have your workspace at home.
If you have your workspace at home, you're going to want to have something at home that's good, and that's great for Delphine's business. If you're at home more, it's probably not going to stop this from happening. People are going to continue to want to game, so they'll keep gaming. That probably speaks well for you, Ujesh's business. The reality is, if we're doing more and more remote work, you're going to do more and more video connecting. If you're doing more and more video connecting, an amazing, affordable solution is the way to go. If I look across all three of our businesses and I put myself in that dark place that I don't think will happen tomorrow or six months from now, but could, I actually think, gosh, I'd rather be here than anywhere.
I think we're a great investment for growth and we're a great investment for risk management. That's just my point of view, and I'm obviously extremely biased. The final thing I want to close on is, and then we'll take questions. Anybody here can take questions, is a few big questions that we already answered, but I want to remind you what the answers are. The first one is in Delphine's business, our oldest, most mature, most boring business. Delphine, I didn't mean to offend you. I was being sarcastic. Our creativity and productivity business is not only alive and well, but it has exciting growth potential driven mostly from the youngest users out there. Those who are going out every day and digitally creating things to put out for their friends, for their followers, and for the potential new business customers that they're trying to create.
It's a super exciting business. If that were our only business, it'd be a great company. Do I think that we're kind of not going to be able to grow? No way. We are going to keep growing, sustainably growing in our C&P business, our biggest business, if you aggregate the categories. Gaming. Do I think that growth is slowing in gaming? Do I think that this trend is going to somehow change? No. I hope you got a little feel for Ujesh's enthusiasm for the business, and he lives in the middle of it. If you've got kids, you know this trend line is not going to change. The growth of gaming is just on a secular growth curve that will not let up. That is the future. There will still be regular sports, thank God. I'm a basketball player.
An old one, but I'm a basketball player. The growth of gaming is going to continue unabated, and we're going to keep entering new spaces around it and driving our growth in things like Streamlabs. Look, get ready. It's not going to slow down. We're going to keep growing. You hit the law of big numbers, so we won't grow maybe at 25% every year, but I think the 10%-15% is very reasonable. The last one is video. Oh my God, now that it's gotten really attractive, what happens when the competitors come? We must be in trouble. This must be the end. The glory days are over. Well, the competitors have been there, they're going to be there, and they're going to get stronger. We've been there, and we're getting stronger and stronger.
Every step we take is to make ourselves a more efficient, more effective, and more aggressive competitor. We love competition. Without competition, you don't improve enough. If we have more competitors, and the competitors that we're in get better, terrific. There's so much growth in this market. Sometimes I can't believe the numbers that we put out there, but 3%- 5% of the rooms enabled, and then it's probably going to get to, I don't know, where did it end up? It'll end at 10 years from now. Maybe it's going to be 70%, 80%. You do the math. That's a lot of growth ahead of us. We're building an integrated system that is not easy to duplicate. Sometimes it's an advantage to start from scratch, and we started from scratch eight years ago.
Now this thing is getting really thick with tentacles that connect everything, as Scott described it really well. I'm super excited about the business. The last question is, what's next? What's the next growth thing, Bracken? Where are you going to grow next? Well, the answer is we don't need one. We've got exactly what we need. We set the table. Now we have dinner. Now we run the play. We run the play for the next several years. there will be a what's next, because we're always working on what's next. We're always working on new seeds. There's stuff in development in the backroom. Can I tell you what they are or that they're going to come out? I won't tell you what they are, and I can't tell you that they're going to come out.
We'll keep working on them because there should always be a what's next, a couple of what's nexts. We'll stop there and give you a chance for questions. Q&A. Yes.
Steve Wilson with Wilson Asset Management.
Hi, Steve.
This is a great presentation. Obviously, it was skewed towards your larger, faster-growing businesses.
Yep.
You have a number that are stagnant and a few that are actually declining. Could you just talk about where they fit in all this in terms of, is there, for each one of these, a revitalization strategy, or we're just going to sort of take these body blows and let them sort of wither away?
Yeah.
I'll come back to the chart where we talked about smart home and basically, what was the outlook? It was like too small to matter.
Yeah.
Can you afford to have a couple too smalls to matter and still have them remain in fold? Do you need to look at this and say, only our stronger businesses need to stay in?
From the first day, actually, from before I joined and Guerrino and I first talked, I always viewed Logitech as what would be a dynamic portfolio company. My definition of a dynamic portfolio company means you have things you invest and double down in, things you support but don't expect high growth from, and things you take advantage of for their contribution to profit and use to invest those first two things. Those things that you described that aren't represented in the three businesses today somehow fit into all three of those buckets. Some of those areas that we didn't talk too much about Jaybird today. We didn't talk very much about Bluetooth speakers today. We didn't talk about PC speakers today.
I think each one of those is in a different state of play, and what's happening in each of those, and I won't go through all of them, but I'll just say, you've got some business we think very deliberately about how do we reduce the overall investment, get it to the lowest level we can, and sustain the business or even sustain a decline curve and use that to invest where we've got high growth like in Scott's business or Ujesh's business or Delphine's business. I view it as a dynamic portfolio. You ask, can we sustain that? Can we live with that? Absolutely. That's by design. Now, in the home, and we've really pulled back on the Harmony business because we don't think it's got long-term potential to really be a growth driver for us. It's still there. We still support those customers.
They love us, absolutely love us, and they buy a lot of other things from us, so we'll keep supporting them, but we're not going to invest in that business. We're not going to try to make something out of. We've done various things to test the water. We're going to keep supporting it, but in a very modest way. Okay, next question. Ananda.
Hey, thanks a lot. I have a couple if I could, but could you just start by commenting on how much of the fiscal 2021 guidance or to what extent it's impacted top line, bottom line by coronavirus? I have a follow-up after that.
Sure. It's a really tough one to answer. You want to try, or you want to let me do it?
Yeah, no. we mentioned in Q4, we had about a $30 million revenue impact. I think Q1, based on what we see right now, I think it could be that size as well, maybe even a little bit worse, maybe a little bit better. We'll see how long it takes for the supply to recover. Again, under the assumption that we get back to kind of full capacity and full supply in Q2, I think most of what we're projecting is going to be a Q1 impact. Obviously, we'll get more visibility to that in the days and weeks ahead.
I think beyond that, I think Bracken mentioned it'll be interesting to see how some of this plays out just with kind of the use cases for many of our products and how it may be something that people find very attractive for them to help as their lives change potentially here, especially in the short term. We can help provide some solutions for them.
Is there any cost headwind from increased shipping costs or anything like that?
I'll talk to that one, too. That's something that we see a little bit of in Q4 that's part of the profit impact here in Q4 and probably more so in Q1 as we try to catch up. A lot of what we needed in, say, the U.S. for Q4 was on a boat before all this started. We may have to chase a little bit because demand has been good and spend a little money on air freight here in Q4, and that's included in our outlook. I think that's one of the things that I probably expect to see be a little bigger factor in Q1. Just as supply starts to catch up, it's going to be late in the quarter. We may need to accelerate and expedite some of that material into the U.S.
Just one last one here. Just with regards to gaming, the compares are easier, but the console mark, I mean, there's console refresh, so there's some sort of friction there between those two dynamics.
Yeah.
The gaming guidance for this year was a little bit lower than the gaming guidance for 2020. Could you just sort of walk us through how you get the sort of guidance going being lower in fiscal 2021 and the interplay between easier compares, but console refresh, and if there's anything else that drives the guidance being lower in 2021 versus 2020 for gaming. I'd love to know that, too.
Let me jump in first.
Sure, Bracken.
There are three things that drive the gaming number. Overall, the secular trend of gaming continues. As you said, you had the tough compares last year with Fortnite effect. They're largely gone. This year, however, you've got another dynamic, which is the two consoles refreshed. Historically, when those console refreshes happen, it sort of froze the headset market for a little while. We certainly think that could be a dynamic that happens. How severe it is, we don't know. We're contemplating it in our number. The second one is that our controller we launched this year will essentially be out of not in spec when those new consoles come on, at least for a while. We're expecting that to phase out. You want to add anything?
Yeah, I think similar to this year, Ananda, is that we've got several businesses within there. We've talked this year about how the PC gaming businesses have continued to grow nicely in the double digits. In fact, even better than a year before in some quarters. I think it's going to be a mix of things. I wouldn't say every business within gaming is going to grow in that 10%- 15% range, but I do think that's kind of where the overall gaming portfolio will land.
Thanks.
Sure.
Thanks. Nehal Chokshi from Maxim Group. Got two questions, unrelated questions.
You're good.
First one is I want to go back to the commentary on smart home. I understand it's too small to matter, and that's not a business that you're going to invest in. When you look at the overall picture of smart home, how big that could be, why not try to make that one of a transformative investment? Because it seems like it could be a massive home run for you guys if you did do that.
Yep. Okay, I'll jump in on that. That might be a smart thing to do. We work on a bunch of different seeds in the background, and we're always looking at M&A, and so we're always thinking about what else could we be doing, and if we were doing something else, it'd be in the context of those two areas. What we're basically saying is in the businesses that we report publicly right now, which is mostly Harmony, that's not an area where we're really going to be investing in. That's going to be in a steady decline, I would say, or worst case, leveling. That doesn't mean that we're not interested in the smart home.
From a technology standpoint, we bring a lot of things into play from an engineering standpoint and design that we could do in the home that are really interesting, but we're just not out there with them yet. Will we come out with something? We'll see. It's too early to say. right now, based on what you see, that's our view.
The other question is that I think it's safe to say that you are investing in growth, which always comes at the expense of current operating margins. You guys have been pretty transparent about that. What I'd like to really get some perspective on is how much investment? Obviously, with your gross margins 36%- 40% guidance, more or less at the midpoint there, that suggests that there might be 200 basis points there. What about on the OpEx line? Are we talking about 200, 500, 1,000 basis points of investment in growth, and therefore, when you get to a mature state, we could be looking at maybe 1,000 basis point higher operating margin, X years out, whether that be three, five, 10, whatever.
On operating margin, as part of that long-term outlook, we've set a range of 11-14. We think we'll end this year probably somewhere right about the middle of that. I really think about those levers somewhat interchangeably between gross margin and OpEx. Different businesses have different gross margin profiles and different OpEx intensity as well. I think our focus is on adding more high-margin businesses to the portfolio, and we're doing that today in these growth categories. the good news is too, I think we've put a lot of investment into the P&L over the last few years, specifically, in video collaboration, where not only have we been really expanding the portfolio and the rate of innovation in that category, but also with the sales coverage.
I think we've put some cost into the P&L there that I expect to have a good long-term return. The other thing is, we've been pulling dollars. We talk about this move from push to pull, if you've heard us talk about that before. What that is increasing our investment in our marketing capability, which again, goes into OpEx, but provides that good long-term return. You don't always see these things from quarter to quarter or even over a full year because there's a lot of moving parts, and we're shifting a lot of things around between businesses or categories that have different growth trajectories. Net-net, I would say, we'll continue to focus on tightening expenses on G&A and always keeping that growing slower than revenue growth, and then investing in R&D and investing in sales and marketing.
Sometimes you may not see those things, like I said, increase necessarily just because we're shifting things around, but we're really trying to realign investments to where we think the business needs the support.
Before you go, before you ask.
Yep
A follow-up, let me add something to that, which I agree with 100%. I think if we didn't think we had long-term strong growth opportunities, we would certainly increase our expectation of operating margins. We really believe in this upper single-digit growth opportunity, and I think that's going to keep expanding. that is directly related to that 11%-14% operating income level. If that changed for some reason, five years from now, 10 years from now, I'm sure we would change our outlook, but no way would we expect a 1,000-point increase in operating income levels when we've got so much growth opportunity ahead of us.
Sure. I wouldn't expect that either.
Okay.
Let me just push back. You gave some things to think about on how to think about my question of ultimately terminal period margin question.
Yeah.
200, 500, 1,000 basis point higher. Based on the input that you gave me, I would be thinking probably somewhere in the 200 or 400 basis point range above the current guidance range. Is that the right way to think about that?
Again, I think we'll continue
11 to 14. Yeah.
Yeah. I think 11 to 14 is the range we have right now, and that's really a long-term view.
Yeah.
Like I said, there's many ways to grow cash. I can do it by expanding margins and growing, or I could grow faster on the top line, and I can still generate the same cash. we set ranges because we like to have the optionality and the flexibility to create different types of businesses and pursue different types of opportunities. I guess I don't focus necessarily just on the operating margin number. I'm really focused on operating profit growth and free cash flow growth, and we'll get there whichever way makes sense.
All right. Thank you.
Sure.
Thank you. Brandon?
No, I'll give you a second. We actually had a couple of folks email me for flex, so I'm going to ask on their behalf. One-
Is this family members, or?
One of the analysts had asked, Bracken, you talked about a slide or pointed to a slide where you talked about services. Can you elaborate a little bit about what you mean by that and the timeframe?
First of all, we're already moving down the services path. If you look at gaming, C&P, or video collaboration, all three of them have some kind of a service component already in the business. Not to mention Streamlabs, which is an acquisition that's 100% service. We're moving systematically down this path. Now, today, the amount of service that we do that's not integrated into, I buy a product, the service comes for free. That's true, for example, of Delphine's business. Over time, I expect that we'll transition from continuing to do that, to continuing to do that and also have some dedicated service businesses. You notice the chart that I showed, whoever asked this question, you'll notice it's got kind of a nice general sort of sloping up curve. That's to tell you, don't expect a big service revenue component tomorrow.
Over time, you can expect a bigger service revenue component because we're building it, and we're building a software engineering culture and team across our business to support that. It's too early to talk much more about it than that, except to say that we're serious, we're investing, we're hiring, and it's coming.
All right. The other question on VC is, do you envision a world where hardware gets embedded into TVs, laptops that obviate or eliminate the need for standalone video conferencing equipment that Logitech sells?
I think there's going to be a whole bunch happening between now and 97% rooms enabled. It's really hard to imagine all the things that will happen. Just like there was a lot of stuff that had to happen between the time we created our first mouse in 1981- 2020, when we have a great business in that business. I think there's a lot of things happening. We're doing a lot of things in terms of bringing on new things into our portfolio. Whatever scenario I can come up with looks good for us, to me so far. Now, 10 years from now, we'll see. I hope this looks a lot like the mouse and keyboard business 30 years from now, I think it might. No matter what, we have a great opportunity.
All right. The last question is for Nate. Nate, last year you talked about a $3 EPS. Can you talk about whether you still think that's an achievable target?
Sure. Well, I think it starts with revenue, right? When I was talking earlier about that long-term growth potential in these three large categories we talked about today. If we add $1 billion of revenue from those businesses, it takes about a little bit less than $2 of operating profit for a penny of EPS, okay? We'd need $200 million of operating profit increase to drive another dollar of EPS. On $1 billion of incremental revenue, really the question there is, can we flow that through at 20%? Well, our gross margins today are 40%. I would say, yeah. If you believe that we can generate that extra $1 billion+ of revenue, then you'll see the EPS come with that, for sure.
Ananda?
Yeah. Thanks, guys. Yeah, hey, just going back to VC. Two there, if I could. The first is, just based on what you guys talked about today, Polycom is having sort of some dynamics that they're having to deal with. Cisco, you've had a lot of really solid recent success against as well. You've been moving into boardroom. What would be the reasons that you wouldn't continue, or what would be the reasons that the momentum in there would slow for you guys? Like if it were to slow and there were to be competitive response, let's say actually Well, let's start with Cisco. What would some of those reasons be given that there's such a price point called a returns advantage differential between the two of you? Because it's easy to envision why you guys would continue to do well.
I'd love to get a sense for why you might not continue to do as well, if there's the possibility that you won't.
Well, there's always a possibility, right? I think it won't come back to what our competitors do, it comes back to what we do. If we don't keep executing on new products, which we fully intend to and will, if we don't execute beautifully on new products as we have so far, and I believe we will, if we don't continue to upgrade the execution capability of our sales force so that we're selling it at the level we're capable of and getting the kind of opportunity we're capable of, and I believe we're not nearly what we're capable of today, then we could slow down. I don't believe this is about a competitive problem. This is about a logistics opportunity. We either deliver or we don't, and that's exactly where I like to sit all the time.
This is a unique spot where there's so much growth opportunity in the market that the ball is in our court. We just have to execute.
Yeah, I would agree with that. I think the market is heading towards our strengths, and I think what Bracken's saying there rings true across the company, in fact, is I think the biggest single risk is complacency. I think when you have success, that's the one thing you've really got to fight against, and I think the competition actually helps combat that.
Cool. maybe Bracken, just a clarification maybe just to put you on the spot for one of the questions-
Sure
That Ben asked off the web.
Yeah.
Just with regards to VC capability potentially becoming ubiquitous on television sets, and then you actually said that you can't imagine that you believe that any dynamic that might occur that you could currently imagine actually plays to your strengths, would that be included in what you can imagine? if so, how would that play to your strengths?
I think, at the end of the day, it's not easy to imagine an embedded camera that can do what a non-embedded camera can do in this case, depending on the size room you're in. I doubt seriously if that would suddenly eliminate the need for separated systems. There's a reason why dedicated systems exist. Yeah, I don't live in fear of that alternative. I think if that happens, and it could, it's going to signal a world where you're going to have multiple cameras operating in the same room at the same time. That's actually super exciting because that means we sell more equipment. I think under that scenario, I think it'll also be good for us.
Thanks for the clarification.
All right. I guess if we don't have any more questions, I want to thank everybody for attending and for those online, and especially those-
We have one more
Over in Europe.
Wait, we have one more.
Sorry. Ananda, one more?
Yeah.
Good, Ananda. Good job.
Yeah. Thanks, guys. Could you just give us some sense of which of the business segments are being most greatly impacted by coronavirus today? Does that change in your Q1 view as well?
Do you want to take that or you want me to start?
I'll take it. It's really hard to answer that because when you're talking about supply, it's kind of broad. Far as we said, our demand is quite strong. It's been on track. It's really hard to say that a certain category is more impacted than another one. As I said in my close, I sort of think all of our categories are situated nicely to get the most of what you can in a world where there's a worse situation from an impact standpoint. I don't think we could really say one is impacted worse. I will say one thing, the impact of video in China is interesting. Far it's been webcams for us, but their offices vary very significantly.
Now, don't go raise all your numbers and everything else, because I think the impact of having more and more people going to sign up for Zoom seats and Teams and Google Hangouts, I think those impacts translating into new rooms is going to come later. That's the way it works. early days, it certainly looks strongly up on the webcam side in China. that one's on the upside. On the downside, it's hard for me to point to one yet. I think it's just broad scale. If you don't have availability, you don't have availability.
Cool. I do have one more I just thought of, sorry. M&A, none of us have brought it up yet. What's taken place coming into this year, do you think this has you look at M&A a little bit more closely? Could it impact valuations to your favor?
I would say, there's M&A that's non-public and then the few M&A you could imagine that is public, and obviously, the overall market's down. Everything's down. That's probably a good thing from an M&A standpoint. In the private markets, I don't know if it'll have that big an impact on pricing. I think we've always got things we're looking at. We're looking at all the time. As I've said in meetings like this before, we're always looking at stuff. We look at a whole bunch of things, and we do very few. I think the overall pricing for M&A looks reasonable to me. It just comes back to finding the right things and negotiating the right kinds of deals.
Yep. Great. Thanks.
Yeah.
Let's take a couple more questions here.
Sure.
You guys mentioned that you now have this large install base on the video collaboration. Do you have data points on what is the refresh cycle within that install base at this point in time?
Scott, do you have a view on that? Nina, you need the microphone.
Traditionally, in video conferencing or telecom, it was seven years. I think right now we're seeing, because of the increased innovation, it's probably more three to five years as the innovation cycle and refresh cycle.
You mentioned that there would be cross-selling opportunities with the creativity and productivity. How does that mesh with the refresh cycle on that side, and do you have any cross-sell rates that you can reference as well?
I can't speak to the refresh over there, but I can say that as we get install base in one area and customers are buying stuff from us, and then as Ehrika said, I think we have an opportunity to mine our database and say, "All right. You're buying a huge amount of headsets or mice and keyboards. Maybe you should look at us on the VC side or vice versa." I think that's part of the enterprise capabilities that Bracken and Ehrika talked about that we're building, especially we talked about on the sales side, but there's also the digital marketing side that we're now cultivating to get better at. I think it's an opportunity where we can definitely exploit and do more.
Can you speak to what's the pervasiveness of that cross-sell? Is it 10% of the times, 50% of the times, 90% of the times?
I'm not going to speak generally to that comment. Just to say that I would echo what Bracken said, is that we have a long way to go to get better, to be more world-class in terms of our cross-selling, and that is an opportunity to do more.
Yeah. Can I add to that? I think the cool thing about what we're doing is, first of all, what we've done so far is with a sales organization that's good but not nowhere near great compared to what we're capable of, and we've held it back. That's why Eric is here, and we're going to keep investing and build it great. As we build that capability, it's going to create new opportunities, not just in our existing products either, in services and everything. I think this is going to unlock new opportunities that we could talk about now, but I think some of them we probably wouldn't even know until a year from now, two years from now, when we're there.
Yeah. I would say the first thing on that, and Eric and I both come from an enterprise background a little bit, we really have to earn the right in those accounts. I think that's why we're focused here initially on making sure that we really execute on VC and earn the right with those customers to have that type of relationship. I do think that's something that has upside potential or longer-term potential for us as well.
My other question is on the gaming side. Ujesh talked about taking a leadership position on wireless, and that consisted of creating your own IP with respect to reducing the lag. Where does that IP sit? Is that on the software side? Is that on the semiconductor side? Can you give a little more detail on that?
You want to jump in there?
It's both. On the software side, we're doing things like optimizing our wireless protocols, and then with the HERO sensor that I showed you, that's on the hardware side, right? It's both. We're innovating on software as well as hardware. POWERPLAY, which I talked about, that's both. That's hardware and software. There's software implementations that we do, but there's hardware changes and implementations that we've done for the electromagnetic resonance charging. It's both. We're innovating in hardware and software.
What was the lag reduction you were able to achieve with these two?
We get to roughly one millisecond for our wireless product. It's faster than any of the wired products that are out there from the competition. Ultimately, it's gotten to the point where it's negligible, right? Where no one's even complaining, and it's good enough from a speed standpoint. Now there are other things we're solving, which is battery life and things like that.
I'm sorry, you said microsecond?
One millisecond.
Picosecond?
Millisecond.
Milli-
Yeah. One millisecond.
You have a one-millisecond delay. </edited_transcript
One millisecond. Got it. What was it before you had those optimizations?
Sorry, I don't remember off the top of my head.
It was noticeable. In fact, the very early days when we were first testing this, we brought a bunch of professional gamers into our offices in Switzerland, and we told them we wanted them to try a new mouse. At the time, none of them used wireless mice because the lag was too slow. They all came in. These were connected mice, so they sat at our PCs, they tried them out. We said, "How is the mouse?" They said, "It's amazing." Said, "How's the lag?" Said, "There is no lag like usual." Then we pulled the tables back, and the wires weren't connected to anything, and they were wireless. We've been working on this for a long time.
Great. Thank you.
Let me just say, I'm glad Ujesh was here for that question.
All right, then I guess we'll wrap up. For anybody who has logged in from Europe, thank you for staying up around late this afternoon to listen, and sorry for the delay this morning getting started, but hope everybody found this very highlighting. Thank you.
Thank you very much.