Upsellon Brands Holdings Ratios and Metrics

Market cap in millions ILS. Fiscal year is January - December.

Millions ILS. Fiscal year is Jan - Dec.

Fiscal Year	Current	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Jan '26 Jan 30, 2026	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020
Market Capitalization	15	20	22	22	86	44
Market Cap Growth	-35.45%	-10.67%	1.45%	-74.38%	93.09%	179.37%
Enterprise Value	17	20	22	22	63	44
Last Close Price	0.70	0.95	1.07	1.81	8.85	9.72
PS Ratio	0.35	0.41	0.41	0.37	2.45	-
PB Ratio	1.04	1.10	0.93	0.69	1.76	-6.36
P/TBV Ratio	2.93	2.78	1.88	1.19	32.40	-
P/FCF Ratio	-	-	22.59	-	-	-
P/OCF Ratio	-	-	21.87	-	-	-
EV/Sales Ratio	0.40	0.41	0.41	0.37	1.80	-
EV/FCF Ratio	-13.31	-	22.64	-	-	-
Debt / Equity Ratio	0.27	0.42	0.13	0.23	0.27	-
Debt / FCF Ratio	-	-	3.18	-	-	-
Asset Turnover	1.73	1.64	1.51	0.95	0.86	-
Inventory Turnover	2.91	3.00	3.44	2.36	-	-
Quick Ratio	0.52	0.81	1.16	0.56	0.21	0.19
Current Ratio	1.70	1.56	2.98	1.75	1.14	0.19
Return on Equity (ROE)	-40.78%	-30.33%	-50.44%	-115.37%	-323.61%	-
Return on Assets (ROA)	-15.87%	-12.19%	-23.08%	-22.44%	-101.38%	-29.29%
Return on Capital Employed (ROCE)	-42.10%	-30.90%	-54.70%	-68.90%	-133.00%	44.30%
Earnings Yield	-48.77%	-32.23%	-64.03%	-228.05%	-78.96%	-14.37%
FCF Yield	-8.43%	-9.16%	4.43%	-85.22%	-26.59%	-8.38%
Buyback Yield / Dilution	-3.33%	-11.60%	-32.67%	-77.28%	-973.95%	-474.89%

Source: S&P Global Market Intelligence. Standard template. Financial Sources.