Thank you all to have joined Adcore's Q4 and year-end earnings call. We're going to give investors another moment to join, and we will begin shortly. Okay, thank you all for your patience, and with that, we'll begin the call. Welcome to Adcore's Q4 and year-end earnings call for 2024. You might have seen the press release we put out this morning highlighting a very strong increase in revenue of 24% for Q4 and a record high of CAD 3.9 million in gross profit. Today, we will review those results in more detail. On the call today, you have myself, Nick Campbell. I'm Head of IR. You will have Omri Brill, Adcore CEO and founder, and Amit Konforty, Adcore CFO.
For the call today, we'll begin with some forward-looking statements you should be aware of when listening to this call, followed by the CEO opening remarks, and then the CFO financial highlights, and concluding with a Q&A. If you do have a question during this call, I'll ask you to use the submitted chat feature in Zoom, and we will get to those at the end. Just before we begin, I will make everyone aware that today in this call, we will be making forward-looking statements. These statements are uncertain in nature, so please bear that in mind. I will give everyone about 15- 30 seconds to review this information, and then we'll move on. Okay, and with that, I will pass the floor to Omri Brill for the CEO opening remarks. Omri, the floor is yours.
Excellent. Let me share my screen. Just one second. Okay, so good morning, everyone, and thank you so much for joining our earning Q4 earnings call. Every earnings call, I think it's an exciting moment for the company and an opportunity, obviously, to speak with our shareholders. End of year, earnings call is always more unique, and I think this quarter even more unique because of the results that we are about to display today. We are very pleased from the company results in Q4 2024 and for the entire year as well. Let's jump to my presentation. We had a record-breaking Q4 and year-end 2024 financial results. Very strong movement across the board, top line, middle line, and bottom line as well. If you look at top line revenue, we ended up Q4 in CAD 11.2 million in top line revenue.
That's a massive increase of almost 25% year-on-year from CAD 9 million in revenue that we did in the previous year as well. By the way, that's the second strongest quarter in terms of top line revenue the company ever reported. In terms of gross profit, actually, that's the biggest result that we've been able to show: CAD 3.9 million in gross profit, and that represents 6% year-on-year growth as well.
Quite impressive top line and middle line number. Another important KPI, then again, gross profit, almost CAD 4 million in Q4 2024, record in terms of what the company has been able to achieve up until now. Cash position spiked to almost CAD 11 million in Q4 2024 compared to CAD 8 million in the previous year, and that represents 34% year-on-year increase. That's again a massive increase. Obviously, if you look quarter- over- quarter, it's even more impressive.
We have like CAD 6.7 million in cash and cash position in Q3 2024 and almost CAD 11 million in Q4 2024. Absolutely, there is seasonality attached to it, but let's say even when we take it into effect, the seasonality is still year-on-year, 34% increase. That's massive. Just to highlight some of the key results that we've been able to present in this quarter, revenue grew by 24% to a bit over CAD 11 million. APAC revenue grew by almost 60%. That's an astonishing number, especially taking into consideration that APAC was challenging post-COVID in 2022 and also in the beginning of 2023. We see a massive rebound from this important region. EMEA revenue, actually, that was challenging in the first part of the year grew by 14% this quarter.
Net cash flow generated by operating activities spiked to CAD 4 million almost this quarter compared to CAD 1 million in the previous quarter. That is representing 3x growth in net cash flow. Gross profit, almost CAD 4 million. Again, 6% growth year-on-year compared to the previous quarter. Operating profit grew by almost 300% to CAD 0.4 million this quarter compared to CAD 0.1 million in the previous year. Adjusted EBITDA spiked to CAD 1.3 million compared to CAD 0.5 million in Q4 2023. Very impressive numbers across the board. Top line, middle line, bottom line, everything moving in the right direction this quarter for us. Also, if you look at the entire year, then in a sense, Q4, made 2024 , in the end of the day, quite a positive year for us.
If you bear in mind, we started 2024 a bit with some challenges and it was a slow start of the year. Then we saw like a big momentum build up in Q3 and Q4. Basically, it was the best finish for this year that we can imagine. All in all, including Q4, revenue grew in 2024 by 4%. APAC revenue grew by 25%. That is impressive.
North America revenue grew for the entire year in 14%. Net cash flow generated by operating activity grew to CAD 3.3 million compared to CAD 1.1 million in the previous year. Gross profit grew to CAD 13.5 million. That is almost a CAD 1 million increase or 6% increase year-on-year. Adjusted EBITDA grew to CAD 1.6 million compared to CAD 0.9 million in 2023. Cash and cash position grew by 34%, again, almost to CAD 11 million. Even, let's say, quarterly, an amazing result.
Also, the year, all the metrics are positive. Top line, bottom line, middle line, everything moving in the right direction for us this year as well. That is actually a very interesting graph. We can see the company Adjusted EBITDA build-up throughout the different quarters, starting almost since the time the company went public in, let's say, it was mid-2019. Let's say this graph shows numbers since 2020. We can see there was, let's say, a good moment to build up in Adjusted EBITDA for the company around COVID, 2020 and 2021. All in all, the company being able to demonstrate to achieve positive Adjusted EBITDA in 20 quarters out of 22 quarters that we reported in this graph. Actually, Q4 2024 with CAD 1.3 million in Adjusted EBITDA , it's the second strongest quarter for us, sorry, in terms of Adjusted EBITDA .
That demonstrates how strong Q4 is for the company. We can also see that the beginning of, let's say, 2023, the company is starting to rebuild momentum in Adjusted EBITDA as well. What slowly picked up in 2023 now becomes a bit more impressive, obviously, in the end of 2024 as well. Very interesting graph. Again, out of 20 quarters that the company covered in this graph, only two quarters were negative, and all the rest were with positive Adjusted EBITDA . I think end of year result, it's also a good opportunity not just to summarize 2024. I think for 2024, the numbers speak for themselves, right? In the end of the day, everything is baked within the financial result of the company.
I would like to take the opportunity and also discuss the company growth strategy for 2025 and how can we continue accelerating our momentum, especially the momentum that we saw in the second part of 2024 in Q3 and Q4. The company is aiming to achieve CAD 40 million in revenue in 2025. In order to do that, we will need to grow our revenue base by 25% this year. It is a big goal, but we are confident enough in order to put this goal over here and obviously work hard in order to achieve that. In terms of striking our profitability, this is another goal that the company would like to take. We would like to see straight quarters with positive Adjusted EBITDA for Q3, Q4 2024, and obviously all the quarters within 2025 as well.
Obviously, continue to see positive cash flow from operating activity in 2025 as well. We would like to see AI-driven innovation for the company, so deep AI integration across our R&D department, across our marketing solution department, and most importantly, maybe across our different applications. AI is already a game changer for us in the way we are able to do business. In 2025, we would like to double down on it and basically deepen our AI integration across the board, basically. We would like also to achieve to continue seeing like a growth in our ARR across the different applications. Our goal is to achieve between CAD 4 million and CAD 5 million in ARR across the different applications in 2025.
We would like to see the continued momentum that we saw in 2024 in technology, sorry, in technology revenue continue to grow in 2025 as well. A lot of AI, we're taking like big goals in terms of profitability and type of revenue. Again, technology, I think if all of that's going to take place or even some of that's going to take place, 2025 should be even a better year than 2024 was for us. That's also a good opportunity to cover the current share price, which is CAD 0.30. We did see like a very positive move in the share price in the last, I would say, two months or so, you know, from the low of around CAD 0.14 or CAD 0.15.
Now it is almost double up or more than double up to $0.30, but we still believe, management still believe the current share price is deeply discounted and basically does not really reflect the true company valuation. We can also see if we look at the comparable company that is like a very big upside still to go with the stock price. If you look at EV to gross profit, we are talking about 300%, more than 300% upside. Even if you talk EV to EBITDA, then we still talk about around 70% upside from the current share price. We continue to believe in the company's story. Adcore is actually regaining momentum in the second part of 2024. We had the strongest possible imagined end of 2024 in Q4. We could not be more happy with the results we presented.
I think now for Amit to go over the result in more details.
Thank you, Omri. Indeed, very strong numbers across the board. We'll now move on to Amit for the CFO Financial Highlights. Amit, the floor is yours.
Okay, thank you. Thank you, Nick, and good morning, everyone. Before beginning the financial overview, I would like to remind you that the following discussion will include GAAP financial measures as well as non-GAAP results. All amounts will be presented in CAD. We had a very strong fourth quarter with revenue increasing by 24% year-over-year. In addition, both gross operating and net profitability also improved, showing greater efficiency across the business. Let's review in more detail. For the three months ended December 31, 2024, we delivered revenue of CAD 11.2 million compared to CAD 9 million in the same period last year, an increase of CAD 2.2 million or 24%.
Gross profit was $3.9 million compared to $3.7 million, an increase of $0.2 million or 6%. As for operational expenses, R&D expenses for the quarter were $0.7 million compared to $0.6 million in the prior year. SG&A expenses for the quarter were $2.8 million, down from $3 million in the prior year. The decrease was mainly driven by lower sales and marketing costs. Operating profit for the three months ended December 31, 2024 was $0.4 million compared to $0.1 million in the same period last year. Net profit for the three months ended December 31, 2024 was $0.5 million compared to $0.1 million in the same period last year. Moving on to revenue and gross profitability. As shown on the left side of the slide, revenue grew strongly in Q4 2024 compared to the same quarter last year. Gross profit also rose by 6% during this period.
Looking at the full year results on the right side of the slide, we can also see a steady growth in both revenue and gross profitability over the years. As for geographical revenue breakdown for Q4 2024, APAC revenue saw a very strong year-over-year increase of 58%, primarily due to new client acquisition. EMEA revenue also increased by 14%, mainly due to higher activity from existing clients. North America revenue decreased by 14% in Q4. However, full year revenue grew by 14%, continuing the positive momentum from previous years. Net cash from operating activities. In Q4 2024, we generated over three times more cash from operating activities than in Q4 2023. This strong improvement was driven by higher revenue, increased profitability, and better collections from clients.
In terms of financial position, we had cash and cash equivalent of CAD 10.8 million as of December 31st, 2024, compared to CAD 8.1 million at December 31st, 2023. This is a significant increase of CAD 2.7 million or 34%. Total assets amounted to CAD 23.4 million compared to CAD 19.1 million at December 31st, 2023, an increase of CAD 4.3 million or 23%. As for the liability side of the financial position, we can see that the company is still debt-free. Moving on to Adjusted EBITDA , the quarterly non-GAAP results reflect adjustments for the following items: depreciation and amortization, share-based payment, and other non-operational items. For the three months ended December 31st, 2024, Adjusted EBITDA was CAD 1.3 million compared to CAD 0.5 million in 2023. This increase of CAD 0.8 million or 164% highlights a significant improvement in the company's performance. With that, I will turn the call back to Nick.
Thank you, Amit. At this point, we will move over to the Q&A session. Starting with the first one here, Omri, looking at Q4, you know, record-breaking gross profits, strong cash flow, what specific drivers, whether it's operational, technological, or geographic, what would you say contributed most to this performance?
Okay, actually, it's a very good question. I would say the following. If I need to look at, let's say, operational, geographical, or technology, I would say everything contributed in a sense. Geographical, we saw like a tremendous move in APAC, for example, almost 60% year-on-year growth in this specific quarter. That is big, and that obviously contributed to the top-line revenue of the company. Technology-wise, we just like recently announced like reaching almost $2 million in ARR in MediaPlus . This ARR was not existing a year before, you know? That obviously, technology is also a big contributor.
Also, efficiency, you know, operational-wise, we can see the company is, A, more efficient. SG&A is actually down by 6% in Q4 this year compared to the previous year. That means the company is putting more efforts in the second part of the year to be more efficient, you know, in terms of manpower, in terms of, you know, like employment costs and other operational costs. That is from one side. From the flip side, we can see the company generates almost CAD 4 million in net cash flow from operational activity. That means, like, the company is growing and generating more cash as well. I think, like, yeah, everything worked for us in this quarter, and you can definitely see it in the numbers.
Thank you, Omri. I want to focus on the APAC region, which is impressive: 58% growth in Q4.
How do you plan to capitalize on this regional momentum in 2025 and for the future?
Yeah, so we're glad to report and glad to see this region is moving fast for us. I would say we definitely grow in the team. We grow in the team in Hong Kong. We grow in the team in Australia. We're building a backup team in Vietnam now that comes with lower employment costs for us in this specific region. I think that's, you know, part of, let's say, the efforts that we are doing. We're going to soon announce a very big client win, an important client win in this specific region as well. Stay tuned. I think like we understand the opportunity there for a company like Adcore in this specific region, and we are doubling down on it.
That's, that's I would say the strategy for this specific region.
Thank you, Omri. Earlier in the call, you mentioned AI integration across R&D applications, the marketing solutions. Can you just elaborate on how AI is becoming a competitive advantage for Adcore in 2025?
Absolutely. Let's say I can almost not imagine our life without AI nowadays. That's telling you, you know, like the level of integration that we already have using AI. I would say the following. A, if you look, let's say, at teams' efficiency and teams are able to scale up their activity, then I would say we more than double up our efficiency. Let's say development time, we can cut development time by more than 50% using AI. We can write more complex lines of code. We can write better lines of code.
You know, let's say if whatever took us before, let's say, six months to develop can take us in 2025, three months. That's a game changer. We see the same trend going to marketing solutions as well, whether it's a, you know, ad creative, ad copy, analyzing data, you know, everything that is related as well. AI is a big contributor as well. I think if we're looking at, let's say, our application, then we are deeply now integrating AI into different aspects of our application. There's a lot of very nice things coming your way, you know, from Proposly, for example. That's something we're definitely going to announce soon and going to release as well. I would say AI is a game changer.
Whatever we saw in 2024, it's just the early beginning of, you know, AI in general and AI integration within Adcore as well. Let's say it's a game changer for us. It's something that can basically accelerate the company growth moving forward.
Thank you, Omri. Moving over to the company's financial position today, sitting with CAD 10.8 million in cash, strong free cash flow. What are the priorities for deploying capital in 2025? Is it M&A? Is it, you know, different investments or further geographic expansion?
Actually, a good question, I would say. I will start with the last one. geo-expansion , the company is pretty much content with the current geo-expansion. Bear in mind, Adcore is already operating in four different continents. We have actually two offices or two locations in North America, one in Toronto and one in the U.S.
We have another two offices in China, one in Hong Kong and one in Shanghai. We have a very big team in Australia. We're actually building a backup team now in Vietnam as well. We have the headquarters in Israel. I think like geo-wise, we're pretty well spread. I think like we already did most of the investment over there. I don't see any big investment, you know, going to geographical investment in 2025. In terms of innovation, that's critical for us. Innovation and technology are going to continue to be there, you know, like what's led the company growing the next coming years. We're going to continue to invest over there. That's something that we're definitely going to see more investment. Again, it's not like we're not going to see a spike in investment.
We're going to see a steady increase in investment as the company revenue grew. Also, the investment, the level of investment we allow ourselves to do in R&D is going to grow as well. Bear in mind that we can be more efficient with AI. Let's say that's compensated a bit the amount of investment we need to do in this specific sector. I would say last but not least is M&A. M&A definitely needs to be an important tool or a toolbox moving forward. I would say it's also very much dependent on the current market condition, right?
If the stock price is going to be back again to where it should be and we see a positive momentum in the market, then I would say, yeah, definitely M&A should be very important assets for us and a very important tool for us to utilize moving forward as well. I would say no big investment. We can use most of the capital, you know, just continue doing what we're doing. We can be more efficient now with the AI and everything. No need to do any further geo investments. It's more about scaling up the activity. If we can identify interesting M&A opportunities, that definitely should be on the company table moving forward.
Thank you, Omri. Moving over to MediaPlus . Earlier in the year, we shared an update on the Q4 performance.
Can you give us an update on how the app has been performing year to date?
It's also a good question. I would say the following. A, comparing Q4 to Q1, it's a bit unfair because it's not exactly comparing apples to apples. Having said that, I can report that in Q1, let's say in February, which is a slow month with not a lot of days, we report we generate the same amount of revenues that we generate in December, which has more days and is the strongest month of the year. That means this very strong momentum continues to be built into MediaPlus . I think in terms of active users in MediaPlus , we are at all-time high. I think the same momentum that we saw during 2024 carries well into 2025 as well.
Thank you, Omri. A question from an attendee on the call asks, you know, our SaaS solutions, are these customers typically acquired through, you know, our agency services, or how does the company go about looking for clients for some of our software solutions?
It's a good question. I would say it's a hybrid effort, right? There's like a lot of inbound, a lot of clients that can be self-activated using the company website. Basically, you can go online, register to the tool you want to test, maybe do a quick trial, and basically take it from there. I would say if it's a bigger client, if it's more enterprise type of client, we also have sales teams that can help them onboard it. I would say it's a hybrid approach.
Thank you, Omri. On the SaaS front, you know, earlier in the year, we shared an exciting update about our newest app, Proposly. Can you just share an update on how the development's going and what's the updates there?
Okay, I think like Proposly is moving along quite quite good. I would say it's developed to be a very robust solution for us. Again, when we talk about Proposly, actually, bear in mind we're talking about two different apps, right? We're talking about the back-end CRM for the company to manage all of the sales flow. And we're talking about client portal, the portal that the clients can log in and basically get everything, get the price quote, you know, the agreement, the payment, project update, and everything like that.
I would say we're still in the very early stages of the beta release of this product, but we anticipate to still be on track of, let's say, looking at full release in the early part of the second part of 2025. Very promising, a lot of AI, very interesting and exciting AI integrations we're going to announce soon also related to Proposly. There's a lot to wait for Proposly, I would say. I'm personally very excited about this opportunity, to be honest.
Me too, Omri. Additionally, this is more of a macro question. You know, there's been a lot of news about tariffs and how they will affect different businesses. Can you just provide some color on how tariffs might affect Adcore and its U.S. business or global business?
Okay, that's a fair question. Maybe Amit would like to comment on this one.
I don't consider myself a tariff expert nor a political expert, to be honest. I'm just like a humble CEO.
Yeah. Yeah, no. I don't think there will be like much of an impact from the tariff side on our activity. We sell less of a product, so I believe it will have much less impact on us.
In this, yeah, we don't really dig oil from the ground or shift the cars from one side of the border to another. We sell, even if it's software, we sell software as a service, obviously, or just like a marketing solution. I think like for a company like Adcore, that's not actually going to impact us so much. Also, bear in mind that we're quite a global company. We have like subsidiaries around the globe, and we can act locally in each market almost.
Okay, thank you, Omri. I think we got one more question here. It's management previously talked about aiming for a 10% net profit margin over time. Is this kind of still the goal for the company, or can you share some information there?
Again, sorry.
The company has previously discussed aiming for a 10% profit margin, you know, in their financials. Is that still the goal today, or what's kind of the goal for the company and the financials?
Yeah, I mean, we still very much stand behind this profitability target. I think like already, let's say in Q4, which was one of the best quarters, if not the best quarter the company ever reported, we can see, you know, like a positive operational profit, very positive, Adjusted EBITDA record in gross profit as well.
I think like, yeah, that's the type of numbers we would like to report from one end, from the other end. Bear in mind that Adcore is still a young, relatively, let's say, as a public company, a young company, and we still very much would like to focus on growth as well. We need to almost find the balance between how, let's say, operationally efficient we are and how much we would like to be aggressive in growing as well. Again, that's a fine balance, but we believe we're doing a good job so far findi ng this balance.
Thank you, Omri. That concludes the Q&A session for today. I want to thank Omri and Amit for your contributions on this call and thank you, our investors and attendees, for joining. Omri, I'll let you finish off the call with any ending thoughts you might have.
No, I mean, I can only wish every quarter that we're going to report is going to be as robust as this quarter. I'm very excited about what's going on, you know, in the company, both in the tech front and the momentum we see in the different markets as well. I believe that if everything is going to go according to our plans, 2025 can be even better than what 2024 was ended up to be. I'm very excited about what about to achieve in 2025. I want to thank everyone who participated in today's call as well.
Thank you again, Omri, and be sure to follow closely. Thank you all for joining and have a great rest of your day. Thanks, guys.