Good morning, and welcome to Adcore's Q1 Earnings Call. This morning, you might have seen a press release putting out our Q1 financial results, highlighting very strong growth in our APAC region fueled by Media Blast and new client acquisition in the region. Today, we will review those results in more detail. On the call today, you have myself, Nick Campbell, Head of IR. You'll hear from Omri Brill, Adcore CEO and Founder, and finally, Amit Konforty, Adcore CFO. The agenda for today will begin with some forward-looking statements you should be aware of when listening to this call, followed by the CEO opening remarks, followed by the CFO financial highlights, and finally finishing off with Q&A. If you do have a question during this call, please use the feature in Zoom to submit a question, and we will answer it at the end.
Before we begin, please be advised there are some forward-looking statements that will be made today that are somewhat inherent in nature as they're forward-looking. I will give you a moment to review the statements now before we begin, so take a minute to do so. Okay, and with that, I will move it over to Omri Brill for the CEO opening remarks. Omri, the floor is yours.
Thank you very much, Nick, and it's my pleasure to be here today and talk about the company financial results for Q1 2025. Thank you for all the participants that joined our call today. Let me share my screen, and we can begin with my remarks. Okay, I think like all in all, when on the first glance of the company financial result, you can see, okay, it's not like a, it's not like something to write home about, right? Let's say top-line revenue went up a bit, you know, like gross profit remained more or less the same, some improvement in profitability, but I would say okay, okay, quarter.
Actually, when you take a deeper look at the quarterly result, there's actually a lot of things we should and could be proud about, and I want to walk you through some of the stuff that gets us excited about this quarter result and why we are still very much bullish regarding the entire year of 2025. I would say, just like some things that were mentioning, obviously strong cash growth, you know, irony, positive operating cash flow, and record-breaking momentum in Media Blast application, that's some of the stuff that gets us excited about this quarter result. Just like a quick run-through, top-line revenue this quarter was CAD 7 million compared to CAD 6.9 million in the previous year. That represents 2% irony growth. Gross profit remained similar, CAD 3.1 million in 2025 Q1 compared to CAD 3.1 million in the previous year.
If you look at what we call a quality growth KPI, that's for us, it's gross profits, gross margins, and we can definitely see numbers are where we want them to be. Gross margin in Q1 2025 was 44%. That's exactly more or less in the middle between 40% and 50%, which is the range we want to see. Gross profit again, CAD 3.1 million, that's a solid start of the financial year. If you look, sorry about that, if you look about the cash positions, then we can definitely see that the cash position remained high, CAD 10.6 million compared to CAD 10.8 million in the previous quarter. I know there was some discussion whether we see because of seasonality drop between Q1 to Q4, and I'm glad to see that wasn't the case, right? Cash position still remained high, which is obviously a positive thing for the company.
Just like run quick run regarding the report highlights, the way the company or management see it, again, strong cash position, CAD 10.6 million, and they are up by 33% year- on- year. A lot of that, it's thanks to, let's say, deposit we see coming to the electronic wallet from our Media Blast app. There's a lot of more activity, and you can see the numbers in the following slide to see the momentum that we are gathering in this specific app. We also see positive operating cash flow of CAD 263,000 compared to CAD 13,000 in the previous year. Big jump over there in cash flow that generated from operation activity. Revenue growth, again, 2% year- on- year and to CAD 7 million. We saw a reduction in net loss to around CAD 200,000 compared to almost CAD 400,000 in the previous year.
Again, company is, let's say, more operational efficient. We also saw positive adjusted EBITDA of CAD 208,000 this quarter compared to CAD 201,000 in the last year as well. Again, in most of, let's say, the key indicator, the way we see it, we saw a positive move this quarter, and it's still, I would say, a very strong quarter for the company. Now to the Media Blast app. Media Blast, it's an application we launched around two years ago, and we're glad to report that we see a very strong momentum build-up in this application. April 2025, we ended with a record ARR of CAD 2.3 million, even a bit more than CAD 2.3 million. That represents almost 300% growth year- on- year, you know, compared to the previous year ARR. Just month to month, that represents 15% growth.
Basically, we see there's a lot of, let's say, movement or momentum building up, and you can clearly see it in this early chart of 2025. CAD 1.7 million in January in ARR, CAD 1.861 million in February, and then over CAD 2 million and now over CAD 2.3 million. Clearly a strong momentum. We see a lot of, let's say, traction. I think the most important things regarding the Media Blast app is we see a good market fit. We see a lot of demand, and this demand is like it's continued growing. It's not like we're reaching any plateau, any glass ceiling. There's still a lot of demand, and we continue to report a very strong result in this specific application as well.
Actually, because of this application, we also see a lot of other positive indicators within the financial result, whether it's the cash position and other important indicators as well that improved because of this specific application. Last quarter, when we did the earning call, was the ending of the fiscal year of 2024. Obviously, we took this opportunity also to discuss what the company goals for 2025, right? Like what we are trying to achieve. I want to run with you together, let's say, using the opportunity now that we are already one quarter into the new year to see, okay, where do we stand, whether we meet or we are, what do we think about meeting the goals that we discussed in the last earning call.
I said the first one we discussed that the company would like to grow 2025 by 25%, you know, to CAD 40 million. That is a big ambitious goal. I would say, yeah, this quarter we only grew by 2%, but we still believe because, you know, traditionally for us, Q1 and Q2 start slow usually, and then we pick a lot of momentum. The company still believes we can reach this goal of CAD 40 million revenue for the entire year of 2025. I would say we still need to prove it, but we are still bullish about meeting this goal as well. We talk also about strengthening the company profitability. We would like to achieve six straight quarters of positive adjusted EBITDA and positive cash flow. In this regard, big check, right?
Both the adjusted EBITDA and the cash flow generating for operation activity were positive in Q1 2025. We talk about AI-driven innovation, and actually I would be glad to report there's a lot of innovations that are AI-powered or AI-related going on, especially around our Proposaly app, but not only. Basically, we see, let's say, a very deep AI integration to all the different technologies the company is developing, and that's very exciting. I'm sure we can share later down the year a lot of this innovation with our shareholders as well. Last but not least is we would like to grow our SaaS recurrent revenue to around CAD 4 million-CAD 5 million. Again, over a big check as well, we see that just from the Media Blast app, we already CAD 2.63 million.
That means, and there's a lot of momentum, around 10% month-on-month growth just for this specific app. We definitely believe that we can meet this target by the end of 2025 as well. I think like all in all, we set like four very ambitious goals for the entire year, and I see like we can like on track to meet most of them, if not all of them, and that's a positive sign for us as well. Last but not least, I would like to talk about the current share price and obviously talk about comparable companies as well. If you look at the current share price, which is around CAD 0.27, I think, or CAD 0.29 if you look at these numbers from May 7, and you look at comparable, we clearly see there's a lot of upside to be made within the stock.
If you're looking at EV to gross profit, we talk about more than 500% upside. That represents CAD 1.50 as a share price or a target share price. If you're talking about EV to EBITDA, then we're talking about 200% upside, and that represents around CAD 0.60 share price. I think like many believe the current share price is deeply undervalued. There's a lot of money potentially one can make with the Adcore stock as well. Again, all in all, I think it was a positive quarter for us. You know, we started 2025 in the right tone. More importantly, when you look a bit inside and you look at what we call the quarterly KPIs, you know, whether it's the cash position, cash flow, and the momentum that we see in SaaS revenue, then actually it's not good.
It's very positive, even more than good. I think like positive quarter for us and with the important KPI, I would say even an excellent quarter for us all in all. Now I would edit a guest to our CFO to talk about the financial result in more details.
Thank you, Omri. Second. Okay, good morning, everyone. Before beginning the financial overview, I would like to remind you that the following discussion will include GAAP financial measures as well as non-GAAP results. All amounts will be presented in CAD. In the first quarter of 2025, we saw a strong increase in our APAC revenues, sustaining the momentum from 2024. In addition, we saw a big increase in cash flows from operating activity, improving the company financial flexibility. Let's review in more detail. For the three months ended March 31st 2025, we delivered revenue of CAD 7 million compared to CAD 6.9 million in the same period of 2024, an increase of CAD 0.1 million or 2%. Gross profit for the three months ended March 31st 2025 was CAD 3.1 million compared to CAD 3.1 million in the prior year.
As for gross margin for the three months ended March 31st 2025, they were 44% compared to 45% in the same period last year. As for operational expenses, R&D expenses for the quarter were CAD 0.6 million compared to CAD 0.6 million in the prior year. SG&A expenses for the quarter were CAD 2.8 million compared to CAD 2.7 million in the prior year. Operating loss for the three months ended March 31st 2025 was CAD 0.3 million compared to CAD 0.2 million in the same period last year, an increase of CAD 0.1 million or 51%. Net loss for the three months ended March 31, 2025 was CAD 0.2 million compared to CAD 0.4 million in the same period last year, a decrease of CAD 0.2 million or 49%. As for revenues and gross profit, when looking at the quarterly result, we see that revenues and gross profit remain relatively the same.
We are continuing to prepare the ground for a much stronger second half of the year, aiming to keep the yearly positive trend. As for geographical revenue breakdown for Q1 2025, revenue in APAC saw a massive 85% year-over-year increase. This is driven primarily by the acquiring of new clients. Revenue in EMEA decreased by 42% and in North America by 25%. This is mainly due to stopped activities. Net cash from operating activities. In the three months ended March 31st 2025, we kept on generating cash from operating activities in the amount of CAD 263,000 compared to CAD 13,000 in the same period last year. This improvement in cash flow is mainly caused by the increase in our revenue from APAC, which also comes with favorable payment terms.
In terms of financial position, we had cash and cash equivalent of CAD 10.6 million as of March 31st, 2025, compared to CAD 10.8 million at December 31st, 2024. Total working capital amounted to CAD 7.1 million compared to CAD 7.3 million at December 31st, 2024, a decrease of CAD 0.2 million or 1%. As for the liability side of the financial position, we can see that the company is still debt-free. Adjusted EBITDA. The quarterly non-GAAP results reflect adjustment for the following items: depreciation and amortization, share-based payments, and other non-operational items. For the three months ended March 31st, 2025, adjusted EBITDA was CAD 208,000 compared to CAD 201,000 for the same period in 2024. With that, I will turn the call back to Nick.
Thank you, both Amit and Omri, for your comments. At this time, we'll move over to the Q&A portion where there's been a number of pre-submitted questions. I want to start with Q1 delivered a strong increase in cash flow from operations. We saw it go from about CAD 13,000 in the Q1 of 2024 to over CAD 260,000 in Q1 of 2025. Can you just provide a bit of color on what's really driving that improvement in cash flow from operations?
Okay, that's a fair remark. Maybe Amit, you would like to answer this one. I know you already commented on it, but maybe you would like to follow it up.
Yeah, sure. As I mentioned, the main reason is the increase in revenues from APAC, which comes with favorable payment terms.
Very good. Moving on to the second question here. We have, you know, the APAC market seemed to really be outperforming this quarter. Can you just provide a bit of information on what's working there? Can you apply this strategy to the other markets in which you operate?
Actually, that's a very good question. I would say a few things. A, when you look at historically, I would say we see some fluctuation from time to time in the different regions, right? Let's say even APAC, which is now, let's say, the leading goals for us. If you look post-COVID, for example, it went down a lot and then remained plateau, and now it's like slowly started to pick momentum, and now actually is accelerating in this momentum. I think like we see from time to time that different regions behave differently. That can be related to macroeconomic in, you know, in every region and other factors as well. I think like in APAC, what we see probably is, I would say, a combination of positive macroeconomic and I think like client acquisition as well.
That's what built such a strong momentum in this specific region. Yeah, we definitely all the time look at what's working for us or even not working for us in a specific region and try to copy it or adapt it in our other regions as well. I think like what we like to see more in our other region, you know, is tracking our client acquisition capabilities that also would generate such a positive momentum as well. I think like all in all, we're very happy with what we can achieve in APAC this specific quarter, and we definitely would like to see this momentum carried to other regions as well.
Thank you, Omri. Can you elaborate on the slowdown in North America and EMEA market and if you expect this to continue?
That's actually also a very good question. I would say the following. Like Amit mentioned on his report, a lot of this slowdown was as a result of, let's say, what we call stopped activity. Just to give you some color behind it, let's say we take EMEA, for example, we used to have a very big tender with the Israeli government advertising agency that was for five years and actually ended in Q1 2024. I think like the stop of this specific activity impacted, you know, some of the drops that we saw in Q4, in, let's say, for example, in Q1 2025.
Let's say if you look forward to Q2 2025, then we did not have in 2024 this type of activity, and that is why we do not believe that we are going to see such a big drop or such a drop even at all in the EMEA region. The same logic more or less applies also to North America as well. I think it was one of the stopped activity effects that we saw in this specific quarter, and we believe later down the year we can recover definitely in these regions as well. We do not expect to see continued deterioration in these specific regions.
Very good. Thank you, Omri. Question regarding Media Blast. It looks to continue growing nicely. Do you see, you know, the demand tapping out, or is there still a lot of room to grow for that app?
Good question. As far as I am concerned, we're not scratching the surface over there. Like there's like endless demand, you know, compared to what we currently deliver, and there's a lot of room to continue growing within the Media Blast app, whether it's introducing additional channels. Currently, Media Blast, for example, supports within the app itself, Microsoft and Google advertising. For example, we now can introduce Meta, for example, or can introduce TikTok, for example. That by itself represents a big uptick and a big room to grow. Like I say, like there's no limit for what we can do in Media Blast compared to the current, let's say, ARR numbers. We still allow there's no, let's say, glass ceiling. There's no something that will stop us, you know, like continue growing as far as the company is concerned.
Thank you, Omri. Your newest app, Proposaly, how's the development going, and can you share a timeline for when that's expected to go live?
Okay, so actually it's going pretty well. I think like we already have quite a robust app in our end, and we already started the early stages of a closed beta. You could call it alpha or beta, you know, closed beta stage. Basically, we expect, you know, to still be on track, you know, to go out from the closed beta stage, you know, to almost a full release in the second part of 2025. I think the app is moving along, and we would like to see some revenue generated from this app in the second part of the year already.
Thank you, Omri. Another question here. You know, looking at the targeted 25% growth this year, you know, after a slower Q1, what really gives you the confidence that you can achieve that rate in the remainder of the year?
That's a fair question, but I would say Q4 2025 gave me the confidence. We had a massive rebound, you know, like if you look at 2024, it started a bit slow, even slower than what we see in this year 2025. Then we had a massive rebound in the second part of the year, whether it's Q3 and even more so Q4. I think like if we continue to see the same behavior and the same trend, we still have a potential to do a massive rebound and still hit these numbers. Again, shareholders should look how the company started 2024 and how the company ended 2024. If you can copy-paste that into 2025, then I think like we still can be within the ambitious targets that we would like to meet.
Very good. Thank you, Omri. That concludes the Q&A for the call. I want to give you an opportunity, Omri, for final thoughts before ending the call here.
I would end with the way I started. Again, obviously, thanks to everybody that joined today's call. Like I say, in the first look at the quarter result, you can say, "Oh, cash quarter." If you took a deeper look and you see there's a lot of things that we can and should be proud of, and a lot of metrics moving in the right direction, there's a lot of exciting movement within what the company do, whether it's the Media Blast app, you know, with the tremendous growth in the application ARR. And that, let's say, I think being undervalued, you know, we should get better multiple for this type of revenue. We see tremendous growth in our APAC region, and that's reflect, you know, everything the company is doing. There's a lot of takeaways we can copy from this region to another region as well.
Positive cash flow, positive cash position. All in all, I'm very happy about this specific quarter, but I'm more happy, excited about what 2025 can bring to our company and to the shareholders.
Thank you, Omri, and thank you, Amit, for your comments today. Thank you all for joining. We appreciate your continued interest and support. Thank you again, and have a great rest of your day.
Thank you.