Thank you for joining Healwell AI's fourth quarter and year-end 2024 financial results conference call. All participants are in listen-only mode, and the call is being recorded. After the presentation, there will be an opportunity for analysts to ask questions. To join the question queue, you may press star then one on your telephone keypad. Should you need assistance during the conference call, you may signal an operator by pressing star then zero. I will now turn the call over to Mr. Pav Sangha, Investor Relations at Healwell. Please go ahead.
Thank you, Operator. Hello, everyone. Joining me on the call today are Dr. Alexander Dobranowski, CEO of Healwell AI, and Anthony Lam, the company's CFO. I trust that everyone has received a copy of our financial results press release that was issued earlier today. Listeners are also encouraged to download a copy of our quarterly financial statements and MD&A once they are filed on SEDAR+ . Please note portions of today's call, other than historical performance, include statements of forward-looking statement information within the meaning of applicable securities laws. These statements are made under the safe harbor provisions of those laws. Please refer to today's press release and to our management discussion and analysis for more details on the company's risks and forward-looking statements. We provide forward-looking statements solely for the purpose of providing information about management's current expectations and plans relating to the future.
We do not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in our expectations or any change in events, conditions, assumptions, or circumstances on which any such statement is based, except if it is required by law. We use terms such as gross margin and adjusted EBITDA on this conference call, which are non-IFRS and non-GAAP measures. For more information on how we define this term, please refer to the definitions set out in our management discussion and analysis. With that, let me turn the call over to Dr. Alexander Dobranowski, CEO.
Thank you, Pav. We truly appreciate everyone for joining us today for our Q4 and year-end 2024 conference call. As we close out 2024, it's incredible to reflect on what a transformative year it's been for Healwell AI. Just a little over a year since our launch, we have made significant strides in building what is now a leading healthcare software and artificial intelligence company. The progress we've achieved in such a short time is truly remarkable. I'm pleased to announce that during the fourth quarter, we delivered another record quarter with revenue of CAD 15.2 million, an increase of 692% compared to Q4 last year, and we achieved record gross profit of CAD 7 million, an increase in 1,179% compared to the same time last year. This outstanding performance is attributable to our acquisitions and the growth in the commercialization activities of our AI and data science solutions.
As a reminder, in October 2023, when Healwell first debuted, our annual revenue run rate was just over CAD 7 million. Thanks to our successful acquisitions, strong business development efforts, and strategic partnerships, we grew our revenue to CAD 38.9 million in the full year for 2024. During 2024, we made four strategic acquisitions: IntraHealth, BioPharma, VeraSource, and Mutuo. We announced the game-changing acquisition of Orion Health in December 2024, which is expected to close on April 1st, 2025. We are very excited about the Orion Health acquisition. Orion Health is a global powerhouse in health data infrastructure, and its robust SaaS recurring revenue model and strong profitability is expected to propel Healwell to a new level. Orion Health will significantly boost our revenues, generating over CAD 100 million in top-line revenue annually, and it immediately makes Healwell an EBITDA-positive company.
Although we have now completed five financings to date, and we are closing in on the completion of our sixth acquisition since the launch of Healwell in October 2023, Healwell is now positioned as one of the fastest-growing healthcare AI companies globally, and we still view this as the beginning stages of our journey. We're still in the early innings. Every milestone we reach today serves as a foundation for our long-term vision of transforming preventative care through the early identification and detection of disease. A sincere thank you to our partners, investors, and most importantly, our team for making this incredible year possible. Before I hand the call over to Anthony, our CFO, I'd like to continue today's call by providing some commentary on four key topics. One, the Orion Health acquisition. Two, our capital allocation strategy. Three, the increasing commercialization activities of our AI solutions.
are four, the current Buy Canadian sentiment. First, I'd like to spend a moment to discuss Orion Health. As we look ahead, we're excited to share that we are in the very final stages of completing the acquisition of Orion Health as planned on April 1, just six days away. We feel this acquisition will transform the foundation of Healwell. Orion Health will significantly enhance our capabilities, accelerate our growth, help us achieve EBITDA profitability, and position us to deliver even greater value to our partners, but now as a company with global operations. Orion Health is an innovative healthcare technology company specializing in advanced data analytics and health data interoperability solutions. Orion's powerful software offerings, the Amadeus and Virtuoso platforms, are designed to optimize clinical workflows, improve patient outcomes, and drive operational efficiencies, making it a valuable partner for healthcare organizations across various sectors.
Now, with an impressive over 70 commercial stakeholders worldwide that touch more than 150 million patient lives, Orion Health is a global leader in health data infrastructure. Backed by a robust SaaS recurring revenue model and strong profitability, Orion Health is well-positioned to propel Healwell to new heights, driving innovation and efficiency across the healthcare ecosystem. Plus, as I already highlighted, it immediately makes Healwell an EBITDA-positive company. Orion Health has demonstrated strong financial performance with a rapidly growing revenue stream driven by its innovative technology and expanding customer base. The company has consistently shown an upward trajectory in its financials, with increasing demand for its analytic-driven solutions in the healthcare industry. Orion Health's robust business model and scalable platform have positioned it for continued growth. In addition, Orion Health has established a strong commercial footprint across multiple healthcare sectors, including stakeholders from both public and private sectors.
The company has a growing presence in key markets, including Canada, the U.K., New Zealand, and Saudi Arabia, to name a few, and continues to expand its reach with a solid pipeline of new business opportunities. The acquisition of Orion Health presents numerous synergies for Healwell's existing operations, namely through combining Orion Health's strengths in healthcare technology with our expertise in AI-driven analytics and advanced clinical decision support. By integrating Healwell's artificial intelligence capabilities with Orion Health's comprehensive healthcare solutions, we will create an even more powerful offering that drives efficiencies and improves patient outcomes. The combined entity will be able to deliver data-centric solutions, positioning Healwell as a leader in preventative care. The synergies between Healwell and Orion will not only enhance our market position, but also accelerate our growth, enabling us to achieve our revenue and profitability objectives.
Our 2025 revenue will be boosted by the Orion Health acquisition, and we expect Orion Health to positively contribute to our financial results starting in Q2 2025, adding approximately CAD 25 million in top-line revenue per quarter. The second topic I want to discuss is our capital allocation strategy. Our acquisition pipeline remains robust, positioning us for substantial growth in 2025. At Healwell, we are looking at numerous compelling opportunities that fall into two synergistic categories. First, healthcare AI and data science companies that expand our current capabilities and are focused on early disease detection across all clinical domains. The second category are mature operating companies with strong financial profiles that would be vertically integrated with our AI technologies to drive incremental revenue. Healthcare software companies, also digital health companies, are good examples. I'll now unpack some of the commercialization activities of our AI solutions.
As we continue to expand our AI capabilities at Healwell, we are building a platform that can help screen and identify patients at risk for rare, complex, and chronic diseases. This platform will support clinical decision-making across all clinical domains, embodying our vision of advanced clinical decision support. As we acquire and build out these capabilities, it's vitally important to build trust with physicians and healthcare providers for the adoption and effective integration of AI clinical support tools. Physicians rely on accurate, dependable information to make life-impacting decisions, and the success of any AI system in clinical settings depends on its credibility and reliability. Now, further to this, our AI technologies have been unlocking tremendous value for the life sciences industry by accelerating their R&D efforts for therapeutic development. Our multi-tiered offering includes scientific research, patient identification and recruitment, AI-powered data analytics, real-world evidence generation, and clinical trials orchestration services.
On the commercialization front, we've been focused on bringing practical, high-impact solutions to our partners and clients. We've developed and launched four AI copilots for deployment across our partner clinical networks. These copilots are the rare disease detection copilot, the chronic kidney disease detection copilot, the oncology detection copilot, and the cardiovascular disease detection copilot. Our copilots are designed to help healthcare providers detect high-risk patients for hundreds of diseases, including complex, chronic, and rare conditions, and ultimately, and most importantly, help to materially improve patient outcomes. In 2024, Healwell's two artificial intelligence and data science subsidiaries, Pentavere Research and Khure Health, saw significant growth in the number of master service agreements signed, reflecting the increasing demand for their AI-driven solutions in the healthcare sector.
On a combined basis, both of these two subsidiaries had a total of 30 signed MSAs with life sciences partners at the end of Q4 2024, which includes seven of the top 10 largest pharmaceutical companies globally. This is in comparison to 12 cumulative signed MSAs that were executed by the end of Q4 2023. I'm also proud to share that Healwell also generated AI and data science revenue from 23 pharmaceutical customers in Q4 2024, compared to eight pharmaceutical or life sciences customers in Q4 2023. Last year's focus was on increasing the number of MSAs signed. In 2025, our focus will be on increasing revenue from each MSA partner.
We're also thrilled to once again highlight the exceptional team at Pentavere, led by Aaron Leibtag and Steve Aviv, for receiving the prestigious Pre-Galian USA 2024 award for Best Digital Health Startup in recognition of their impactful contributions to artificial intelligence and life sciences. This honor validates the significant advancements of Pentavere's DARWEN AI platform, making it one of the leading healthcare artificial intelligence platforms globally that ultimately is making healthcare more accessible and personalized for patients. This level of validation establishes Healwell as an industry leader in healthcare AI and is further demonstrated by our recent success in the commercialization of AI-driven patient identification solutions and services. This impressive progress achieved in a relatively short timeframe underscores our commitment to driving value for our life sciences customers in artificial intelligence. Now, I'd like to quickly spend a few moments to provide some additional color on the Buy Canadian opportunity.
We believe the growing momentum behind the Buy Canadian initiative presents a significant opportunity for Healwell to expand its role in Canada's healthcare ecosystem. With provinces now prioritizing Canadian suppliers in response to U.S. tariffs, demand for homegrown healthcare solutions is rising. Healwell is uniquely positioned to support this shift by providing advanced, made-in-Canada health technology solutions. Healwell is already integrated into healthcare systems across multiple provinces. All of our AI and healthcare software solutions are serving healthcare needs across the country, including Pentavere, Khure Health, Mutuo, IntraHealth, and VeraSource. Healwell's Canadian presence is further boosted with the addition of Orion Health, who is the leader in provincial health information exchange platforms supporting integrated health information access in a number of provinces and territories across Canada.
The company is also at the forefront of the digital front door solutions, partnering with the governments of Ontario and Newfoundland and Labrador to enhance care access for 16.5 million Canadians. As governments seek to strengthen domestic healthcare infrastructure, Healwell's expertise in health information exchange, AI-powered solutions, and digital health platforms will play a key role in shaping the future of healthcare delivery across the country. Increased government engagement at both the provincial and federal levels further reinforces Healwell's strategic position. Policymakers are actively looking to reduce reliance on foreign healthcare technology, creating new opportunities for public sector partnerships. I'd like to now turn it over to our CFO, Anthony, who will review the financial results for the fourth quarter of 2024.
Thank you, Alex.
Before I begin, I would like to remind everyone that all of the figures I will be discussing today are in CAD, and our financial statements are presented in accordance with IFRS, International Financial Reporting Standards. I will now go over the financial highlights for fiscal 2024. As Alex has articulated, 2024 was a transformational year for Healwell. It was a year to redefine the company from its clinical roots to a leading healthcare software and artificial intelligence company. As I go through our results today, I will be making reference to financial figures that have been provided in our press release today. Please note that these results are from our continuing operations, which excludes clinic operations sold to WELL and the sale of executive medical concierge with MCI Polyclinic. Healwell achieved annual revenues of approximately CAD 39 million during fiscal 2024, compared to CAD 7.3 million generated during 2023.
Revenue from continuing operations was positively impacted by the acquisitions of Pentavere, IntraHealth, VeraSource, BioPharma, and Mutuo. In addition, our earliest AI-enabled business, Khure Health, saw substantial growth since its debut with Healwell in October of 2023. Healwell achieved gross profit of CAD 17 million in 2024. This compares to CAD 1.2 million during 2023, driven largely by the contributions from the business units added in the past year. Healwell's gross margin percentage in 2024 was 44%, compared to 17% in 2023. Gross margin in the year is reflective of the revenue mix profile that Healwell has evolved into, with just over 50% of the company's revenue coming from AI, data science, and healthcare software. Revenue mix from these newly acquired business units positively influenced the overall gross margin profile, as these carry higher margin profiles than clinical business units.
During 2024, Healwell AI reported an adjusted EBITDA loss of CAD 16 million, compared to an adjusted EBITDA loss of CAD 8 million in 2023. Much of the increased adjusted EBITDA loss in 2024 is reflective of the investments the company has made in raising investor awareness to Healwell AI and its mission, costs associated with the fundraising activity in the year, and transaction costs related to the acquisitions made. Many of these costs are not anticipated to be incurred to the same degree as we look forward to 2025. Our fourth quarter 2024 results are as follows. Healwell AI achieved quarterly revenues of CAD 15.2 million during Q4 2024, compared to revenue of CAD 1.92 million generated during Q4 2023, an increase of 692%. Revenue growth was primarily driven by the acquisitions made in the past year. Healwell AI achieved gross profit of CAD 7 million in Q4 2024, compared to CAD 0.5 million during Q4 2023.
The increase is mainly driven again by higher revenues from acquisitions. Healwell's gross margin percentage in Q4 2024 was approximately 46%, compared to 28% in Q4 2023, driven by higher gross margin businesses like IntraHealth and VeraSource. During Q4 2024, Healwell reported an adjusted EBITDA loss of $5.5 million, compared to an adjusted EBITDA loss of $1.5 million in Q4 2023, due to expenditures in our AI subsidiaries, investments in scaling the business, and higher IR and awareness campaign initiatives. Healwell reported $11.81 million in net loss for Q4 2024, and this compares to a loss of $6.8 million in Q4 2023. I will now provide an update on our cash and debt position. We ended the quarter on December 31st, 2024, with $9.4 million of cash.
Cash declined by CAD 5.8 million at the end of Q4 2024, compared to CAD 15.24 million at the end of Q3 2024, largely due to investments made in the business. Subsequent to the quarter end, Healwell completed a CAD 25.5 million bought deal equity financing, a CAD 30 million convertible debt financing, and signed a CAD 50 million credit agreement led by Scotiabank and RBC. While the majority of these funds will be used to close the Orion Health acquisition, these sources of cash will add valuable liquidity for other parts of the business. I want to spend a few minutes now talking about the revenue segments. The company generates revenue in three distinct segments: one, AI and data science; two, healthcare software; and three, clinical research and patient services.
The first is AI and data science, which is anchored in the integration of cutting-edge artificial intelligence technologies with the healthcare landscape through technology-enabled rare and chronic disease screening from its Pentavere and Khure Health divisions. Leveraging cutting-edge AI algorithms and advanced analytics, Healwell analyzes extensive clinical data sets to extract invaluable insights. These insights are then transformed into actionable recommendations, empowering physicians with early disease detection capabilities. This proactive approach optimizes the patient care pathway, ensuring swift and accurate diagnosis and treatment. Our AI and data science segment achieved revenue of CAD 1.9 million in Q4 of 2024, an impressive 3,646% revenue growth in this quarter as compared to Q4 of 2023. Our AI and data science division serves a clientele of life sciences, pharmaceutical, medical device, and precision medicine companies.
While this revenue segment comprises 12% of our revenue in 2024, it contributed gross margin of just under 60% in the year. The second revenue segment is healthcare software revenue, provided by IntraHealth, an enterprise-grade EHR platform, VeraSource, an end-to-end customizable cloud-based healthcare data interoperability platform, and soon, Orion Health, a scalable AI-powered healthcare analytics and automation platform. This segment generated CAD 4.9 million in revenue in Q4, a significant increase from zero revenue in the same quarter of last year. Our healthcare software division serves a clientele of public sector healthcare systems, healthcare providers, hospitals, and clinics. Going forward, the healthcare software segment is expected to generate gross margins of approximately 55%-60%, and it is expected to be over 70% of the company's total revenue. The third revenue segment of clinical research and patient services consists of clinical research delivered by BioPharma Services and Canada Phase Onward.
Clinical research revenues are contract-based revenues. This segment operates on a per-visit or project basis and has a track record of positive EBITDA. It also caters to diverse clientele, including government reimbursement, health insurance reimbursement, and life science research sectors. This sector generated CAD 8.4 million in revenue in Q4 of 2024, an increase of 351% as compared to CAD 1.9 million in Q4 of 2023. This segment comprises just under 50% of the company's total revenue for 2024, with a gross margin profile between 30%-35%. In the near term, we are expecting clinical research and patient services revenue to be softer in the first half of 2025, with a return to growth in the back half of the year. With the Orion Health acquisition, healthcare software will become the largest segment, representing close to 70% of our full-year revenue.
In addition, we are expecting the transition from early-stage clinical research to more profitable later-stage clinical research opportunities. BioPharma will be undertaking the strategic initiative to launching and managing late-stage clinical trial sites with WELL Health clinic locations across Canada. Late-stage clinical trial capabilities and revenue will provide a higher gross margin profile that aligns with our vision for a more profitable and impactful business model. We anticipate the business expanding from generating revenue primarily through early-stage and bioequivalence trials to adding more later-stage patient trials capabilities across our partner network with WELL Health. We believe that these strategic changes will lead to a more robust and profitable BioPharma business over the long run. In summary, I'm pleased to report that Healwell's outlook is bright. It's in a strong financial position and has capital to fund future acquisitions and execute on organic growth initiatives.
I will now turn the call back over to Alex.
Thank you, Anthony. I'd like to share some insights on our goals now for the year 2025. Now, we are seeing unprecedented opportunities in healthcare data science and artificial intelligence, and our advanced AI copilot technology is really at the forefront of this evolution. Our commitment to enhancing healthcare delivery through innovative technology remains unwavering, and we are poised to capitalize on these opportunities to drive substantial value for our stakeholders. Our goals for 2025 are as follows. One, integration of Orion Health with the rest of the Healwell business. Two, continue to execute on our M&A strategy. The company's growth is underpinned by our continued focus on a creative and disciplined capital allocation. Three, accelerating organic growth by ramping up physician adoption of the Healwell platform. Four, deepening our integration and broadening our reach within the WELL Health ecosystem.
Leverage our Canadian footprint to take advantage of Buy Canadian opportunities in healthcare. Overall, our focus is firmly on sustainable growth and delivering impactful results for our stakeholders, patients, and the broader healthcare community. We have an extremely positive outlook based on our organic growth profile and our M&A strategy. Now, in closing, I want to reiterate that Healwell is a healthcare artificial intelligence company that has proven results, signed MSAs from 30 life sciences companies, including seven of the top 10 largest pharma companies globally. The pending Orion Health acquisition, which is expected to close on April 1, boosts Healwell's revenue by approximately CAD 25 million per quarter and turns the company into an EBITDA positive business. The WELL Health relationship accelerates our growth with exclusive access to providers across North America. M&A will continue to play a significant role at Healwell going forward, including Orion Health.
We will have completed to date six key transactions. We believe that we have the necessary building blocks in place to successfully execute in healthcare AI. The time is now to plant our flag as a leader in healthcare AI, not just in Canada, but also from a global perspective. Finally, I'd like to thank the entire team at Healwell, our executive team, our BU business unit leaders, whose hard work continues to elevate the company to higher levels. I'd like to thank our investment banking partners. I'd like to thank our chairman, Hamid Shahbazi, and the leadership team at WELL Health. Plus, I would like to thank my board of directors. Also, I'd like to thank you all for joining today on the call, and I look forward to providing an update next quarter. I'll now hand it back to the operator. Thank you.
We will now begin the analyst question and answer session. To join the question queue, you may press star, then one on your telephone keypad. You will hear a tone acknowledging your request. If you're using a speakerphone, please pick up your handset before pressing any keys. To withdraw your question, please press star, then two. First question comes from Gianluca Tucci with Haywood Securities. Please go ahead.
Hi, good afternoon, guys. Congrats on all the recent progress. Alex, maybe I'll start off on the AI data science bucket. Good sequential growth in that business line. I think you mentioned 29 pharma customers in the fourth quarter. Could you walk us through what the blue sky opportunity is within your existing pharma customer base on the AI side of things? It sounds like there's a lot of low-hanging fruit there.
Yes. Yeah, Gianluca, thank you so much.
Thanks for the question. Particularly with the life sciences industry, I think we've started now to develop a pedigree and some credibility of being able to deliver value and what they're looking for. I think one of our first indicators that we were sharing is, okay, we're able to actually start signing up these companies to become commercial partners. As we mentioned, we have a total of 30 right now, MSAs in place with our pharma partners. The next phase here is to deliver on these initiating commercial partnerships within the expectation that they'll increase in quantum and size as our relationship strengthens with each individual pharma customer. That's kind of how you can think of the stages of growth here as we deliver in this particular segment of our business.
That's great color. Thanks, Alex.
Then just secondly on Orion, very exciting time for you guys. Can you speak to the organic revenue synergies that you identified thus far in your work together and your time together and some things we could look forward to from a growth perspective this year on the whole as a combined entity?
Yeah, sure. Gianluca, I think one of the driving strategic points of rationale to embark on this acquisition of Orion Health is what can we really do in combination when we actually combine the technology we have, right? As we've highlighted under our AI and data science banner, particularly under Pentavere too, we have globally validated AI capabilities. Orion Health has now built a global platform of being able to work with large public and private healthcare stakeholders and use their software from a data interoperability perspective to unlock massive amounts of insights.
Now we're thinking, if we put these together, what can we do going forward? What's interesting, Gianluca, is the commercial stakeholders that Orion Health works with today, they're looking now for additional innovation, additional capabilities, right, to level up the insights that Orion is able to produce. Some of the initiating synergies we're working on is embedding the Pentavere, the Khure Health technology in their Orion Health footprint and being able to bring their current customers a more robust offering. That's where you'll see quite a bit of focus, Gianluca, going forward in the coming quarters.
Very exciting, Alex. Just one final question for Anthony. As you integrate Orion, I'm assuming that your gross margin profile will strengthen.
Could you provide some targets or either a run rate target on the gross margin side as a combined entity that we could point to down the road?
Yeah, it's a great question, Gianluca. I think we finished the year really strong with 46% in the last quarter, 44% for the full year. I think with Orion in the mix on a full year basis, as we look at 2025, I think you can expect us to be in that 50% range on a combined entity basis.
Okay. Thank you, guys. Congrats again. Yeah.
Thanks, Gianluca.
The next question comes from Allen Klee with Maxim Group. Please go ahead.
Yes, hi. Could you just give us what the current share count is and pro forma cash and debt taking into account everything related to Orion? Thank you.
Thanks, Alan.
Alan, if we may, we'll circle back with those precise numbers for you.
Okay. Can you talk a little more on the clinical trial business of how you're progressing towards moving towards later-stage trials?
Sure. Alan would love to. This is an important strategic initiative for the company. One of the rationale of us acquiring BioPharma, which is inherently and by reputation and pedigree a very early-stage oriented contract research organization, is to use it as an anchor to then, over time, be able to unlock value from the CRO space in general, but more focused from also pairing the capabilities of BioPharma with the WELL Health footprint and what we can do from a clinical research perspective together. Over time, Alan, what we're doing is we're going to be reorienting BioPharma.
As we have pressed release recently, right, we went through some optimization efforts where we are going to be reorienting BioPharma to be focused not just on bioequivalency and phase I trials, but also over time, late-phase trials as we partner and build that partnership with the WELL Health clinic ecosystem. You will see us communicate progress here in the coming quarters.
Thank you very much.
Thank you, Alan.
The next question comes from Michael Freeman with Raymond James. Please go ahead.
Hey, good afternoon, Alex, Anthony, Pava. Congratulations on a big year. Very glad to be covering you guys. My first question is probably for Anthony. I guess everyone's wondering about what the company is going to look like after the close of the Orion deal. I have heard in previous quarters you described organic growth rate expectations for each segment.
I wonder if you could take a crack at providing those for the organization pro forma Orion.
Yeah, absolutely. Thanks for the question. I think, yeah, if we look at our three business revenue segments here, I think we're very excited about what we're seeing in our AI and data science group. We finished with CAD 4.6 million on the year. You can expect that number to double in 2025. It might even do a little bit better than that. From a healthcare software perspective, we surpassed CAD 15 million. With the addition of Orion, I think we're going to be approaching CAD 100 million. We've got three full quarters of their contribution. With the existing contribution we have there, I think we can expect us to be approaching the CAD 100 million level from that segment.
From our clinical research and patient services, we finished just under CAD 20 million this year. I think a 50% increase in that number is something that we could expect to see in 2025.
Excellent. Thanks. That helps. Yeah, it was super helpful. That's very precise. I wonder now, thinking about operating expenses, how are you thinking about G&A, S&M, and R&D margins pro forma Orion?
Yeah. No, that's another great question. As I touched on earlier, I think our gross profit margins, you can expect us to be approaching a 50% level on a blended full company basis for the full year. I think the best way to think about our expense structure moving ahead is to look at our footprint in Q4 of this year. That's a bit of a proxy of what our baseline business will run.
I think if you take at Orion at a very similar kind of mix, I think that would be something that you could use as a guideline for our cost structure for next year.
Okay. So the margin, the margins of each are unlikely to change while the dollar amounts will.
That's correct. I think the one thing to highlight here, though, and part of the discussion I had was we spent quite a bit of money on our IR awareness programs last year. We spent north of CAD 6.5 million. I think you can expect that to curtail quite a bit. We're going to probably only spend the 15% of that in the current year. We spent a bunch of cash on fundraising. I think the fundraising activity, while we'll have we have one year for the Orion deal.
At the moment, I would say that we won't have as many of those transactions in the next year. The focus this year, I would say, there likely will be the odd acquisition, but there won't be as many as we would have had in 2024. Some of those kind of costs that go into GNA won't be repeating to the same degree.
Got it. Okay. Very helpful. If I could shoehorn one more in here. Speaking of M&A, I recall that the relationship with Orion began with the partnership with WELL and then concluded with your acquisition of the company. Now, I'm looking across WELL set of investments. I see a few international partners that might be interesting for your platform. I guess I'm wondering, you described the categories, the buckets of M&A that you typically focus on.
I'm curious, I guess, what the sort of geographies and sort of types of companies you might be hungry for given the current profile of the company going forward.
Yeah. Thanks, Michael. As we've discussed and I highlighted, right, now the capabilities under Healwell post the acquisition of Orion become really, really both credible globally and extremely strong, right, to serve the stakeholders that we serve today. Look, this opens up a whole gamut of opportunity. We're still going to keep the focus on both developing and acquiring inorganically, right, further capabilities to help bolster our AI patient identification and risk stratification capabilities. That's kind of one bucket we're going to continue to focus on.
Now with the expanded platform and footprint of Orion, we're looking at additional synergistic potential acquisitions, right, beneath the footprint of a number of the jurisdictions where Orion Health operates. There should be some exciting updates we'll be able to come back to you on. Really, Michael, a big focus of ours is the synergy we have here between the AI capabilities we have today and the Orion Health platform and footprint. There will be a lot of focus there, and we'll look forward to sharing some excitements as we go forward. Some exciting news, sorry, as we go forward.
Terrific. Thanks very much. I'll pass the call here.
The next question comes from Gabriel Leung with Beacon Securities. Please go ahead.
Good afternoon, and thanks for taking my questions. Just a couple of things.
Obviously, Orion has not closed yet, but Alex, are you able to talk to us a little bit about the sales funnel there? Specifically, are the deals that they are working on, are they mostly with new or existing customers? Can you talk about the size of some of the opportunities they are working on? Has any sort of decision-making on the customer end been pushed to the right because of what has been happening from a MAC perspective? Any insights you can offer there would be helpful.
Sure. Yeah, Gabe, thanks so much for the question. Of course, we will come back and highlight some of the points you are asking for post-closing of the acquisition. Orion Health has had tremendous success in a number of different jurisdictions and geographies.
As they've executed and continued to add strength in terms of depth and features to the platforms that they support, they've been able to actually continue to win both growth with a current customer base and also new customer wins, right? Some of the expectation, and I'm dovetailing from one of the previous answers, is that as we now layer in our artificial intelligence capabilities, that's just going to accelerate what they're able to do with both current customers and then, of course, to acquire new customers. Independently of the Healwell synergies, Orion Health has a very robust pipeline. A lot of the customer base, these are public sector customers that are signing on for multi-year contracts with very low credit risk.
These customers are looking for more, effectively asking, "What can we do with all the population health data that's being captured?" Orion is working hard to kind of answer those questions with adding more value. Part of that is with embedding the AI capabilities from Healwell.
That actually leads to my second question then. When we think about Orion and Healwell technology integrated together, does that ultimately increase the ASP on deals that are going through the Orion Health funnel, or do you anticipate they'll be more beneficial for Healwell's AI dataset bucket just in terms of the data you're going to be collecting and to support your pharmaceutical MFAs? I'm just trying to determine what side is going to grow faster based on the integrated entity.
Gabe, that's a question where the answer is actually fairly sophisticated, but the simple view is both, right?
There's going to be, through the embedding of some of our technology into the Orion Health platform, right, they're going to be able to go back and serve their current customers, right, with more and thus be able to charge them more. The Orion Health platform and footprint is so large, right? We're talking about there's over 150 million lives that they touch, right? That's a very exciting opportunity when we look to unlock that clinical footprint, right, from a data insights perspective. You're going to see growth on both sides, Gabe, and we'll come back to you more as we kind of move along on this strategy.
Gotcha. Just as we think about M&A this year and next and beyond, can you talk a little bit about what sort of leverage ratios you're comfortable with over the near term and support the business?
Yeah, Gabe, I would say the Orion deal was a unique one here for us where we actually took on some debt to get this one done. I think moving ahead, we will, if we were looking at acquisitions, we'd likely not add to the current debt that we have. Really try to focus on really bringing down that leverage ratio from where we are right now.
Just one last thing. I know you guys talked about some integration or restructuring work, I guess, you're doing within Healwell right now to get you that CAD 3 million of incremental EBITDA. As I think about Orion coming in, closing shortly, is there a lot of work that still needs to be done from an integration perspective? Maybe asked another way.
Do you expect more incremental EBITDA to be generated within Orion during this integration process beyond the 20% EBITDA margins that you've talked about?
Yeah. So Gabe, there are a few moving parts, right, as we look to optimize both organizations, and there are some cost synergies. Look, we're likely going to be in a position to demonstrate some improvement on the EBITDA guidance that we've provided before. Stay tuned to that as we kind of roll up our sleeves and get this work done. Yeah. Maybe to add to that, I think the opportunity with Orion actually for us is more on the revenue synergy side. Any lift from an EBITDA margin percentage there is more likely to come from the revenue synergies that we're going to generate more so than the cost synergies.
Gotcha. No, I appreciate that.
Thanks lots for the feedback.
The next question comes from Justin Keywood with Stifel. Please go ahead.
Good afternoon. Thanks for taking my call. Nice to see the results. Just with the current macro backdrop, the tariff uncertainty, is this impacting any of the discussions with customers and your pharmaceutical partners, or is it relatively sheltered? If you have any additional commentary around that.
Yeah. Justin, the answer is no. There is no impact that we are seeing or at the moment that we are concerned about. If anything, it has driven, as I mentioned during the earnings call, right, that there is a sentiment for more of a focus at the provincial and federal level to be buying Canadian capabilities and tooling. We are actually anticipating a benefit, actually, Justin.
That Buy Canadian, are we able to quantify in any particular way that opportunity, revenue, or new customers potentially?
Look, the Canadian government, both at the provincial and federal level, right, spends quite a lot on healthcare technologies, etc. As we learn more about this shift in sentiment, right, we'll probably be able to come back with a little bit more precision of what we think that opportunity is, but we're anticipating for it to be material.
Understood. Finally, just on the pace of M&A, obviously 2024 was very active, and there's the digesting of Orion, and it sounds like some significant synergies to be had there. Does the pipeline remain active, and should we expect additional M&A in 2025?
Yeah. Justin, the pipeline definitely remains active, right? A big strategic initiative of the company has been disciplined capital allocation.
In our space right now, whether you're looking at healthcare, artificial intelligence, or mature operating healthcare software or digital health companies, there's quite a lot of opportunity. We're constantly evaluating those opportunities. One thing for certain, we're only going to move forward with those opportunities that are strategically and financially accretive.
Great. Thanks for taking my call.
The next question comes from George Ulybyshev with Clarus Securities. Please go ahead.
Good afternoon, guys, and thanks for taking our questions. With regards to the cost optimization initiatives, if we were to take that CAD 3 million in cost savings that you guys talked about into account, what kind of EBITDA margins are you guys expecting or targeting to achieve this year, including the Orion Health acquisition?
Great question, George. I would say, look, we're going to be generating positive EBITDA for the year.
I would say that the margins will be in the single-digit level in terms of percentage, but we will be generating positive EBITDA.
Got it. Got it. Thanks for that, Anthony. Just on the MSA contracts, you guys previously talked about a shift towards a subscription-based model for AI services with the life sciences partners. Can you give us a sense of what percentage of your core AI contracts are now structured as recurrent revenue versus one-time engagements? Also, is that mainly coming from Pentavere, or are you seeing some kind of adoption from Khure Health as well?
Yeah. Hey, George, thanks for the question. We're looking at approaching nearly 25% of our pharma relationships, right, which are now active from a subscription perspective. That is largely under the Pentavere banner. They've created quite a groundbreaking product that looks like it's resonating with our pharma partners.
Also under the Cure Health banner, right, there is quite a bit of experimentation of seeing, okay, is there an appetite for subscriptive-type growth as well? There certainly is. Stay tuned, and we'll have more of an update there as well.
Got it. Got it. Okay. That's it from me. Thanks, Alex.
Thanks, George.
This concludes the question and answer session. I will now turn the call back over to Dr. Alexander Dobranowski for closing remarks. Please go ahead.
Thank you, Operator. In closing, I wanted to thank everyone once again for joining our call today. Thank you to the analysts for their questions. Everyone, please stay safe and healthy, and we're looking forward to providing more updates in the near future. Thank you.
This brings to a close today's conference call. You may disconnect your lines. Thank you for participating and have a pleasant day.