Good morning, ladies and gentlemen, and welcome to the BRP Inc. FY 2020 Third Quarter Results Conference Call. I would now like to turn the meeting over to Mr. Philippe Deschenes. Please go ahead, Mr.
Deschenes.
Thank you, Haimo. Good morning and welcome to BRP's conference call for the Q3 of fiscal year 2020. Joining me this morning are Jose Bojali, President and Chief Executive Officer and Sebastien Martel, Chief Financial Officer. Before we move to the prepared remarks, I would like to remind everyone that certain forward looking statements will be made during the call and are subject to a number of risks and uncertainties. I invite you to read BRP's MD and A for a listing of these.
Also during the call, reference will be made to supporting flights and you can find the presentation on our website at brp.com under the Investor Relations section. So with that, I'll turn the call over to Josep.
Thank you, Philippe. Good morning, everyone, and thank you for joining us. I am pleased to report that we continue our solid performance trend as we've delivered a record Q3 of strong retail growth and financial results. Based on these solid results and the good visibility we have on the demand for the rest of the year, We are rising the lower end of our guidance, narrowing our normalized EPS range to $3.70 to 3.80 dollars representing a growth of 19% to 23% versus last year. Now let's go into the highlight of the quarter starting with financial results on Slide 4.
Our revenue reached a record level for the quarter at $1,644,000,000 representing year over year growth of 18%, driven by higher wholesales of year round and seasonal products. Our gross profit margin was up 130 basis points over last year Q3 and our normalized EBITDA was up 32% to reach $268,000,000 resulting in a normalized earnings per share of 1.51 dollars up 45% over last year. The highlight of the quarter is the strength of our retail momentum globally. In North America, our powersport product continued to drive strong consumer demand as we've delivered a retail growth of 24%. The breadth of our product portfolio and the strength of our offer are also helping us to grow in international market despite rapidly evolving geopolitical environment in certain regions of the world.
Latin America was up 23%. In EMEA, we are performing well with retail up 12%, while the industry was about flat. For APAC, retail was up 20%, while the industry is up mid single digit. As you see, retail momentum remains strong in all international markets. Looking at the North American retail by product line on Slide 6.
Again, this quarter, we've delivered solid growth across the ParaSport product line. Side by side NEPV had very strong retail results, up in low 30% and low teen percentage, respectively. 3 wheeled vehicle ended the season on a strong note with retail up high 80%. Personal watercraft was low single digit and snowmobile is off to a good start for the season with Ski Doo retail up high 20%. We are happy with our powersports retail performance and the momentum we have across our product portfolio.
Some investors are asking about the health of our industry. As you can see on this slide, all our industry are up globally, and we continue to have good momentum in all product lines. Turning to Slide 7. September, we held our annual Can Am and Sea Doo Club at which we introduced our new product for the upcoming season. We notably strengthened our utility side by side offering with the introduction of the Can Am Defender Pro, delivering industry leading payload capacity with its 6 foot cargo box and the introduction of the Canan Defender Limited with a cab and HVAC providing more cockpit comfort with reduced sound level and industry exclusive auto climate control.
We also introduced our fully redesigned 10 AM Spider RT, addressing the most important request for improvement by current owners. With over 50,000 current Spider RT owners, we believe there is pent up demand for this new vehicle. The other major product news was the introduction of a new Seadoo platform to the recreational segment through the GTI lineup. When the new high end Sidu platform was introduced 2 years ago, it was highly successful and drove over 8% point of market share in the high end performance and touring segments. Now we are bringing the same innovation to the recreational segment, the largest in the industry.
We also took the opportunity to share some insight on our electric vehicle exploration as we unveil 6 electric vehicle concepts. Like I have said before, the electrification of our vehicle is part of our long term sustainable development plan. And when the demand for these products comes, we will be there to seize the opportunity. Now let's turn to slide 9 for the year round product highlights. Revenue were up 29% for the quarter, driven by a higher volume of side by side sold and the introduction of the Can Am Ryker.
On the retail side, 4 months into season 2020, the North American side by side industry is up high single digit. Can Am side by side continued to drive strong consumer demand, and retail is up low 30% so far this season. We are seeing very good traction with the new product we introduced this summer, notably the Mavriq X3 Turbo RR and the Can Am Defender 6x6. The Can Am Defender Pro started shipping 2 months ago and initial feedback is positive and the Can Am Defender Limited with cab and HVAC will start shipping in mid December. Our side by side business is also performing well in international markets with our retail for the quarter up mid-twenty percent in Latin America, mid-fifty percent in EMEA and low 40% in Asia Pacific.
As you know, we had ambitious goals for our side by side business, and I'm very happy to see them coming through. Also 4 months into the season 2020, the North American ATV industry is about flat compared to last year. For the same period, Can Am ATV Retail was up low teen percentage, driven by market share gains in both the mid and high cc segments. I am pleased with our off road vehicle performance and confident we can continue our momentum around the world. Now looking at the 3 wheeled vehicle business.
The North American 3 wheel motorcycle industry ended the 2019 season on October 31, with retail up in the mid-thirty percent range. Our Can Am three wheel vehicle retail sales are up over 100% over the same period and we ended the season with the number one market share position in the three wheel category and number 5 position in the on highway motorcycle industry. Our marketing campaign since the Can Am Ryker launch was generated has generated over 2,000,000,000 impression and 5,000,000 website visits, which gave us a strong three wheeled vehicle exporter. The launch of the Ryker attracted 42% new entrant, 30% being women and 70% under the age of 55. Over 20,000 training course have been completed so far with a conversion rate to new units to over 20%.
Our customization strategy is also paying off with average accessories dollar spent per unit surpassing our target by 30%. The parallel between the success of St. Louis Park and Pan Am Ryker is clear. Not only have we reinvented the way we design, but also how we market entry level product. And so far, Ryker is driving similar trend for 3 wheeled vehicle as the Spark did for Personal Watercraft.
Ryker is off to a very good start with 3 wheeled vehicle retail sales having more than doubled in the 1st year. Turning to seasonal product on Slide 11. Seasonal product revenues were up 13%, primarily driven by favorable product mix for snowmobile and a higher volume of personal watercraft and snowmobiles sold. Looking at retail sales, Despite the challenges facing the marine season this year, the North American personal watercraft industry ended season 2019 on September 30 with retail up mid single digit. Sea Doo retail was up low single digit percentage for the season, slightly lower than the industry.
Our loss of market share is related to regional mix. The main highlight for the season are, we continue to gain share with our new Seadoo platform in the high end performance segment. The Seadoo Fish Pro had a very good 1st year and there are plenty of opportunity to further build the market for this product and the customizability of our new platform is delivering solid results as we saw strong accessories revenue grow this season. For international, it is the beginning of the season in country's seasonal market and retail is trending positively with double digit growth in both Latin America and Asia Pacific. We are happy with our SEDU business in general and with the continued growing consumer interest for this industry and our solid lineup.
We are optimistic about the upcoming season, especially with the recent introduction of the new platform on our GTI models, which compete in the largest segment of the industry. So we are well positioned to continue to grow. For snowmobile, early in season 2020, the North American industry is up about 30%. 2 things are driving this: weather projection, which predict a long and favorable winter, as well as the early snow and cold weather across the snow belt that has spiked consumer interest. Ski Doo retail is up mid-twenty percent, slightly lagging the industry as we have a lower proportion of our pre sold unit registered compared to the competition at this point of this season.
With our strong product lineup, our production and shipment on track and early snow coverage in many of the key snowmobile markets, we are very positive about the upcoming snowmobile season. Continuing with a look at Power Sport Pack and OEM Engine on Slide 12. Revenue were up 12% in the quarter, driven by continued solid momentum for our parts and accessories business, especially for side by side. Accessories continued to be the key driver of growth for this category, with revenue increasing 18% in the quarter. This is the result of our ability to design extensive lineup of innovative accessories that improve customer experience and that are already at vehicle launch.
For example, we already have over 150 accessories available for the Can Am Defender Pro. This new vehicle represents a sizable opportunity for our accessories business with this plane compatible 6 foot cargo box that is very customizable. We are pleased with the progress of our Pack business and with the growth of our fleet, we are seeing good traction across all our product lines. Now looking at the Marine category on Slide 13. We are admittedly disappointed with the season for this segment.
Both retail started late in the spring and although it began to recover slowly in Q3, a low period for this industry. Our season 2019 was not great for Marine, with revenue down 1% due to the lower volume of units sold, partially offset by the additional revenue as a result of the Telwater acquisition. For the OE industry, retail was up low single digit in the quarter and for Even Road, retail was down low teen percentage for the same period. Our boat retail, after a difficult season impacted by unfavorable weather condition has shown some improvement over the last few months. For the Q3, Alumacraft Retail was about flat compared to last year.
Manitou Retail was up by about 50%, which was mainly the result of promotional activity. The good news is that dealer orders for season 20 are on target. For our boat brand, we ended the season on a good note. Despite this difficult season, our marine strategy is on track and we have the right element in place to transition from an engine to a boat company. On that note, I will turn
the call over to Sebastien. Thank you, Jose, and good morning, everyone. Our solid momentum continued in the 3rd quarter as we delivered financial results that came in better than expected. The outperformance was primarily driven by higher deliveries of side by sides resulting from the sustained strong retail trends and by continued tight management of expenses. Our revenues for the quarter reached 18% grew 18% to reach $1,600,000,000 representing a record for a 3rd quarter.
Our gross profit margin ended at 26.9%, an increase of 130 basis points from last year's Q3 as a favorable impact coming from volume mix and pricing was partly offset by higher sales programs and production costs and unfavorable foreign exchange rate variations. Our normalized EBITDA was up 32% to $268,000,000 and our normalized EPS was up 45% to reach $1.51 Our solid results since the beginning of the year with year to date revenue growth of 19%, normalized EBITDA and EPS growth of 23% coupled with the continued strong demand for our products are putting us in a good position to deliver our year end guidance. Turning to Slide 16, our quarterly normalized net income was up $34,000,000 compared to last year as it ended the quarter at $137,000,000 The growth was driven by net favorable impact of $131,000,000 coming from volume mix pricing and programs, which was partly offset by higher production and distribution costs and higher depreciation expense for a total negative impact of $41,000,000 Higher operating expenses for $40,000,000 to support our different projects such as the launch of new products, continued investment in product R and D and improvement of our IT system and higher financing costs, normalized tax expense and FX for $16,000,000 Turning to Slide 17 for a look at our network inventory position.
Our powersports network inventory is up 14% from last year's Q3, a much slower growth pace than for our retail, which grew 24% in the quarter. The increase in our network inventory continues to be driven by our 2 fastest growing businesses. Side by side, for which retail continues to see robust growth as it grew low 30% in the quarter and 3 wheel, primarily driven by Ryker for which demand continues to be strong as we started shipping model year 20 Can Am Rykers for the upcoming season. Remember that we only started shipping Rykers in Q4 last year and therefore we had no inventory at dealers last year at the same period. Maintaining a healthy network inventory is a key priority of ours and we continue to diligently manage it to ensure that it grows in line with retail demand.
And finally, turning to Slide 18 for an update on the guidance for the year. The year so far has unfolded generally in line with our expectations with some upside coming from the sustained demand for our off road lineup, driving better than anticipated results for both our vehicle and our pack businesses. That was offset in part by a difficult season for outboard engines due to unfavorable weather in our weaker market position, which ended up impacting retail sales for the full season. Taking this into account, coupled with the solid financial results we have delivered so far this year and the good visibility we have on shipments and expenses for the rest of the year, we are confident in our ability to deliver our year end guidance with a few adjustments. We are adjusting our guidance to reflect the continued strong momentum we have with SSV and ATV and the impact on the PAC business, the completion of the North American PWC season and the better visibility we have on snowmobile shipments, the weaker than expected season for marine and the sustained strength of the U.
S. Dollar compared to the Canadian dollar, which has a benefit of about 1% on total company revenues for the year, but does not impact the bottom line given that we are naturally hedged on an annual basis for that currency. Accounting for these elements, our total company revenue guidance range now calls for a growth of 12% to 14% and the lower end of our normalized EBITDA guidance range has been increased and we are now expecting growth of 21.5% to 23 As a result, the lower end of our normalized EPS guidance has also been increased, resulting in a range of 3 point $7.0 to $3.80 representing a growth of 19% to 23% over last year. The solid momentum we have at the retail level and the strength of our business fundamentals has given us the confidence in our ability to deliver our year end guidance and continue to grow at a solid pace into next year. With this, I'll turn the call back to Jose.
Thank you, Sebastien. We are delivering our best Q3 ever and our 7th consecutive quarter of growth. These record results are largely due to the strength of our strategy, our manufacturing efficiency and the seamless execution in all our operations. I'm extremely proud of our people and I would like to thank all BRP employees for their hard work. Our diversification strategy is paying off.
And as you can see on Slide 20, for the last 4 years, we have delivered an impressive 12% CAGR for our powersport retail and 26% for side by side. This is a result of our ability to constantly innovate and create a very competitive lineup as well as a strong dealer value proposition, which is driving high dealer engagement globally. After a prolonged stretch of capacity increase in our manufacturing plan, we are proud to say that these improvements have been successfully completed and are showing excellent efficiency. As you know, we are nearing the end of our current strategic plan called the Challenge 2020, which will be realized a year earlier than planned. We recently introduced the outline of our upcoming 5 year plan, Mission 25, to many of you last month during our analyst and investor meeting in Florida.
There will be more information on this to come as we continue to deploy the various elements, but we are confident in our ability to deliver the plan, which calls for an annual growth of 10% for revenues and 15% for EPS. Finally, as mentioned, our strong third quarter results have allowed us to raise the lower end of our guidance, narrowing our normalized EPS range to $3.70 to 3.80 percent to 23% versus last year. In conclusion, our efforts are paying off and we don't intend to ease up. On that note, I will turn the call over to the operator for questions.
Thank Our Our first question is from Robin Farley from UBS. Please go ahead.
Great, thanks. I have two questions. One is, regarding
guidance Robin, sorry, could you speak louder?
Hopefully, you can hear me now. I had a question about your revenue guidance being up about $79,000,000 but the EBITDA guidance up about $1,500,000 just kind of looking at the midpoint. Is that primarily is the increase in shipments coming from Ryker mostly or something that would be lower margin? Just trying to think about why the corresponding change in EBITDA wouldn't have been a bit higher as well? Thanks.
Yes. Good morning, Robin. Obviously, we're seeing good momentum in the year round product business and that's a driver of the increase in revenue growth. But one of the elements as well driving the adjustments in the overall guidance is FX for which the U. S.
Dollar has been trending higher than when we initially said guidance. So we're increasing the overall revenue guidance by 1%, driven by currency. However, we are naturally hedged on the U. S. Dollar and so a lot of that does not flow unfortunately to the bottom line and that's why we're not adjusting the profitability guidance as much.
Okay, great. No, that's helpful. And then other question just on the timing, obviously, very strong retail and you shipped higher in year round than we'd expected and yet the full year. So I'm just wondering if you just kind of shipped some earlier in Q3 that you had originally thought you might ship in Q4, or if we might see a corresponding upside potentially to Q4 here similar to what we saw in Q3?
Yes, the production is pretty much frozen from now to the end of the year. Obviously, when we saw the strong retail that we're having in Q3, that gave us the opportunity to ship some units that were initially planned for Q4 into Q3. And so we took that opportunity and so that's what drove the better than anticipated results in the Q3 versus what we had initially expected or anticipated.
But in other words, you're not necessarily planning to stay with you?
No, we'll not be increasing the adjustment we made to guidance is a reflection of the strong Q3 that we had, but we're not necessarily increasing the overall anticipated the anticipation for this year. As I said, production is pretty much frozen from now to the end of the year for side by side.
Great. Thank you very much.
Thank you. Our following question is from Gerrick Johnson from BMO Capital Markets. Please go ahead.
Hey, good morning. Two questions here. First of all, you talked about sales programs as a headwind to margin. You did increase margin nicely, but it was a headwind. So where are you seeing increased sales programs and why?
And then I also want to talk about your own inventory, up 24%, looks like year over year on your books with finished goods up 50%. So you could talk about the inventory on your books? Thank you.
Yes. We've been increasing capacity over the last few years, not only on side by side, but on personal watercraft. And so that obviously allows us to build some of the inventory or some of the products a bit earlier than the previous years. For watercraft, we have counter seasonal markets, which are pretty big. And so that gave us the opportunity to build that inventory in Q3, put it on the water shipment in South America and in Asia.
And so a lot of the increase in inventory comes from that higher flexibility that we have and better timing for market. And also just the growth in side by side, obviously, that's been growing as well. And so as we're increasing capacity and as we're increasing output, that results in levels of inventory. But when I look overall in terms of number of days and I look on a full year basis, we are actually improving our number of days of inventory. And so I'm comfortable with the working capital investments we're making.
And on the margin side, I'll let Jose probably cover the programs and then we could dive into the margin.
Yes. Good morning, Gerrit. If I look at what's going on in the promotional environment, like typical at this time of the year for watercraft and snowmobile, the promotional activity is normal. On ATV, it's I would categorize it as normal, except for the mid CC category, noncurrent ATV, where there is quite aggressive program there and we need to follow. On the side by side, it's a bit unique.
It's quite aggressive on the noncurrent model, which is normal at this time of the year. But what is abnormal at this time of the year is some of our competitor are already have programs on the current models. And on our side, we have no program right now on the Mavic X3 and the Sport category. And we decided to follow with a 2 year warranty or $300 to $500 program for the customer on the Defender and the Commander. Then this is a bit earlier than typical, but we decided to be more aggressive on the Defender and Commander category to follow some action of the competition.
Okay. Thank you.
Thank you. Our following question is from Jean Francois Lavoie from Desjardins Capital Markets. Please go ahead.
Yes. Good morning, gentlemen, and congrats for the strong quarter.
Thank you.
In the presentation, you mentioned that the strong side by side growth was driven by the utility and the sports segment. I was wondering if you could provide additional color on the penetration you're seeing in the utility market please?
Yes. If I give you some colors, on the sports category, the market was up mid teen percent. On the recu where we compete with the Commander, it was minus single digit. And on the utility side, the industry was up high mid high single digits, sorry. But our sales in the utility side is doing well.
And I will just give you a sense, and many people talk about the ag state. And we categorized 7 states in U. S, part of the 7 states. Out of those 7 states, in 6 states, we had the industry was the we were growing quite well except in one state. And our growth for the Defender in the ag state was up by more than 40%, when the rest of United States was up by about 30%.
Then the point I want to make is on the utility segment, which is the biggest segment, the industry have grown high single digits, but we outperformed significantly the industry in all United States and particularly in the ag state.
Okay, great. And in those states, I mean, in the future, there's probably more growth opportunities to penetrate those markets, right?
But for sure, like we've said many times, whenever we when we started with the Defender, it was a slow ramp up because our dealer were not used to sell side by side to farmer and it's a bit different than recreational side by side. But I would say right now, with the product lineup that we have with the dealer engagement, we have a very, very good momentum in the biggest segment of the industry.
Okay, great. And maybe if we turn over to the writer, I mean, the strategy is paying off, but more than doubling the size of the market this year. But I was wondering if you could provide any color on the demand front and what you are seeing for next season. Thank you.
I mean, like we said, the Ryker program will take 2, 3 years. So far, we're very, very happy about the 1st year. And that's why in my script, I was making the parallel between what we saw for the Spark for watercraft in 2014 and what we see here for the Ryker. But I think what is very interesting is, first, the Ryker didn't capitalize the sales of RT and F3. We had something like and I don't remember, but I had about 40% up new hand trend, 20,000 course or training program done with the conversion rate above 20%, then all of this is very good indicator.
Obviously, our booking for model year 2020 is good. And at the end, it will take 2, 3 years to really confirm that the Ryker done what
Park
have done for watercraft. But I would say after 1 year, we're very confident that it will happen.
Perfect. Thank you very much for the call.
Thank you.
Thank you. Our following question is from Cameron Turkson from National Bank Financial. Please go ahead.
Yes, thanks. Good morning. Just a question on the snowmobile market. I mean, obviously, this season is off to a good start and your retail is strong. But as you mentioned, it is a little below, I guess, the broader industry.
And it sounds like some of your competitors had different sales strategy. Can you just talk us through that and whether you expect that you're going to make up some ground here as the season progresses?
Yes. Good morning, Cameron. We believe that we are the OEM who sell the most pre sold units to consumer. Some dealer, a third to almost 60% of their orders is pre sold to consumer. And you need to make sure you don't deliver all of them in the same month.
Then because we have about 50% of the market and because there is a high ratio of pistol unit sold to end consumer, you need to balance the way you ship vehicle to the dealers. And nobody, I think, had predicted at the end of October the market to be up by 30%. Then it's just a question of timing, and we are very enthusiastic with the snowmobile season. It's been a while since we had the start like this. And we're confident that when all the model will be shipped to the dealers, we will catch up our market share.
Okay. No, that's good. And just maybe a couple of questions on the couple of cost line items. Just looking at the selling and marketing line item, it does it's certainly up quite a bit year over year and it was above what I would have expected. And just maybe you could just explain why that would have been the case?
And maybe the same question on general and administrative. I'm just wondering if these are kind of new run rates that we should expect for those two cost line items?
Yes, you should expect in absolute dollars ballpark these numbers, not in percentage increase, but in absolute numbers. Obviously, we are investing in our growth business. The marketing spend is up as well in the quarter, up just over 20 Club is a big period of the year. We announced a lot of new product news and so there's a lot of marketing dollars attached with that. As you might recall, we had a busy club with a lot of product news to announce on the side by side and on the personal watercraft.
So that's driving higher marketing spend. Obviously, the R and D element as well, we always said that we will not slow down the pace of innovation and R and D is part of that innovation introduction. And the other element is a NIM. It's also up almost 20% this year versus year ago. We've talked about this few times over some calls.
We are investing more money in our IT systems and our IT backbone. And obviously, that comes with dollars and that's being reflected on the most of it is being reflected on the admin line.
Okay. Will that IT spend at some point mitigate?
We have that for a few years. At some point, yes, but call it, it's a mid to long term investment that we're making.
Okay. No, that's helpful. Thanks very much. Thanks.
Thanks.
Thank you. Our following question is from Tim Conder from Wells Fargo Securities. Please go ahead.
Good morning and congratulations gentlemen. Just a couple of follow ups here. Jose or Seb, whoever wants to take this, maybe a little more color on the comment about the geographic market share impact in Personal Watercraft. And then also Meeting at the end of October, you mentioned about the likelihood that you'll be in the near future expanding capacity again needing to do that. Just maybe a little bit more color on that also on potential timing.
Yes. Tim, On the geographic mix, we with Sea Doo, we always been and again, this is historical. Because of our snowmobile heritage, we always had a stronger dealer network in the snow belt and in the east of North America than out west and south. Obviously, Sidu with 50% market share is doing well, but we have higher market share in the Midwest and in the East and the South. And what happened, I mean, we shipped quite quickly from fall to winter, and we believe that we're disadvantaged versus some of our competitor where we are strong.
Then it's just a question of timing. We have no doubt that with the new platform that we introduced at Club, which is in the GTI family, which is entry level product, we have a very, very competitive lineup and it's a question of timing. Plus, the other thing I should add, I would be careful with the number in Q3 because in the big picture, it's not big numbers in units because we are in the tail end of the season. And this is the our take on the geographic mix for watercraft. On the capacity, like we said at the Investor and Analyst Day in Florida, for sure, if we continue to grow at the pace we're growing on the side by side business, at one point, we will reach our capacity limit in U.
S. 2. And we are looking at all different options. And if the growth continue, you can expect we'll need to make a decision, I would say, within the next 12 months.
Okay, great. Thank you.
Thank you.
Thank you. Our following question is from Brian Morrison from TD Securities. Please go ahead.
Hi, good morning. Question on the outlook for Q4 specifically on the cost side. Seb, you mentioned higher marketing in IT, but it doesn't sound like it's anything out of the norm. I'm just wondering if there's any impediment such as accelerated product investment or commodity costs because guidance looks a little bit conservative even with the frozen production. And then when we look to fiscal 2021, how should we think about the EBITDA margin cadence?
Is there any major changes in input cost impact and improvement?
Just looking at Q4, obviously we are expecting a slower growth rate in revenue, but nonetheless some growth. There is margin improvement, important margin improvement coming in the 4th quarter as we have a bit more volume, but we also have a very favorable mix. Obviously, the side by side business is continuing to grow. We have a lot of new products, the Defender Pro, the Defender Limited with the cab and the HVAC. These are units that will start shipping in the Q4.
We also have the new RT that's going to be shipping. And so margins are going to be healthy in the 4th quarter and that's going to be driving the strong growth in EBITDA that we're planning. When I look into next year, we are looking at margin improvements for next year, but we'll be giving you the full download of our guidance once we publish our Q4 results. And as you know, our long term objective is to grow our EPS by 15%. And so that's what we're going to be driving for the next few years.
But when I look at next year, there's a lot of good opportunities that are going to be obviously helping the bottom line. 1, the strong momentum we have with side by side and ATV, the 2nd season of Ryker and the introduction of the RT, the new Sidu platform that we just launched a few months ago that's going be shipping into next year. And PAC as well is going to be growing as our side by side business is growing, the accessories business is going to be growing with that. The parts business is going to be growing with the increased fleet. And who knows what the R and D team is going to reserve as a surprise at the Ski Doo Club in a few months.
And so I'm sure we'll have some exciting news there as well. So when I look into next year, a lot of positive elements are going to be driving the growth. When I look at consensus for next year as well, it's a number that I feel comfortable with, that we can deliver. So, a lot of good potential.
That's helpful. Just in terms of realization of initial cost savings from M25, when should we start to see those flow through?
Well, obviously, some of the pillars of M25 are already in place. So in terms of cost reduction on product design, that's a platform that we've had now on for at least 3, 4 years. We're deploying fully on personal watercraft. There's also going to be some opportunities on the side by side business as we grow. So that's one of the big elements.
And as we're rolling out some of the new IS, IT tools that we have, we'll be also leveraging some of the benefits of that to increase operational efficiency.
Thank you. Maybe one last question Jose on the Marine segment, ongoing headwinds as anticipated. Now you've digested Telwater, presumably they don't face the same hurdles. Wondering if it's tracking with expectations. And then in terms of the new projects such as Ghost perhaps some insight as to what's been shared with the dealers to date, the reception and how we should think about timing?
Yes. First, Telwater is new. It's very new, but it has planned. No surprise on Telwater. I would say on the North America bold brand, Alumacraft had a pretty good quarter and Manitou had a very good quarter.
And because of pontoon, it's a high and expensive product, we put some promotional dollar there to help the dealer to lower the inventory. The flip side, we have good order for season 20 that will start ship in Q4. But I will say it was not the best season for our first boat business. But that being said, again, like we explained to you at the Investor Day, the mid- to long term strategy. And all the program about the new boat and the new ghost program and mentor is on schedule.
There are no change there. We're keeping the course.
Thank you very much.
Thank you.
Thank you. Our following question is from Craig Kennison from Baird. Please go ahead.
Hey, good morning. Thank you for taking my questions. I wanted to ask about the side by side market. You've had tremendous success in that channel taking significant share. I think oversimplifying, it's been about product innovation, but also about profitability.
Your dealers make a good amount of money on those units. Have you seen any erosion in the profitability in the channel of your product as you try to expand in that category?
Craig. For sure, if you play back the history, we first, we enter a lot of white space with all our product. And this combined with our dealer value proposition, we this is the winning combination, and that's what we've been outpacing the industry significantly. All the dealer value proposition is also evolving. We always work every year, we rise our PMA for the dealers.
Also, we make sure that we have the right balance between promotion and between no promotion to make sure that the dealer protect as much as they can their margin because we don't want a BRQ dealer competing against the BRQ dealers. Then overall, there was evolution between now and when we introduced the program, the overall program. But I would say some slight variation. But if you took overall, I think we are in the same ballpark than we were a few years ago. And most of the dealers make very better margin with our product versus some of our competitor.
And we've been maybe if I add one point, we've been diligent in adding dealers. 1 of the key differentiating elements that we have versus other OEMs is the fewer number of dealers and therefore less intra dealer competition. And that's an element that we're tracking very closely to make sure that we're not building out too many dealers and therefore increasing dealer competition between themselves.
Thank you. And then I wanted to ask a question about Slide 13. It shows the net impact of the or the net improvement in the attachment rate for Evinrude and Alumacraft and Manitou. I imagine there was some offset and maybe you were dropped from other brands. Just any way to describe the net impact
of that?
Well, if you remember, when we acquired the company in 2018, those two companies in 2018, Yamaha and Mercury stopped supplying engine to Alumacraft and Manitou. It was more disrupting for Alumacraft because those two brands were a big portion of our boat sales. For Manitou even Houd was already in the 40% range attachment on their pontoon. Then Alumacraft was hit harder than Manitou. That being said, now after one full season, we know exactly which dealer are engaged for both Alumacraft, Evinrude and Manitou and Evinrude.
And now we can we believe we can grow the attachment rate from now at a good pace. But the 1st year, again, was more difficult than what we had anticipated because of the reaction of our 2 competitor in the engine category.
Great. Hey, thank you.
Thank you.
Thank you. Thank you.
Our following question is from Matt Bank from CIBC. Please go ahead.
Thanks. I just want to clarify the comment that production is frozen. Just in the context of you do have a significant effective capacity increase. So can you just clarify, we thought capacity was up 25% to 50% year over year. And then why can't you ship more to meet the stronger than expected demand?
Yes. Good morning. As you know, we introduced most for ATV side by side, watercraft and the 3 wheeled vehicle business, we introduced our new model, let's say, in the summer between June September. And typically, at the introduction of a new model year, you're going to full capacity because you're supplying to the dealer demand. The quarter that is more volatile in term of supplying to our manufacturing at full capacity is always Q2.
Then typically in our business, we're running Q3, Q4 almost all the time at full of our capacity. Q1 most of the time is running full capacity, and Q2 can be more volatile depending on the year and the retail and all this. And that's why in the comment of Sebastien, because of the strong demand we have on our retail, we were and the good dealer order backlog that we have, we already were planning Q3 and Q4 to run at full capacity.
Okay, understood. And can you share any indicators or your confidence on retail momentum heading into Q4 or in Q4?
Well, we obviously, we don't we look at our retail. We have good visibility. What I can tell you is that we were not seeing any changes in the consumer behavior from what we saw in Q3 and what we saw in the previous quarters of the year. Demand is still there and consumer is still walking into the stores to buy goods. So that's a good indication.
Thanks very much.
Thank you. Our following question is from Derek Dley from Canaccord Genuity. Please go ahead.
Yes. Hi, thanks and congrats on a strong quarter. Just one for me. Just in terms of the inventory that you've got at the dealers now that you've already shipped, can you just give a comment on the year? Like is it mostly current year models that you're seeing in the inventory channel at this point?
Yes, the inventory is very clean. When I look at what's driving the increase, a bit of personal watercraft inventory increase, but the main drivers are side by side and Ryker as we're shipping the new model here. So, the inventory is very clean. I mean, we have less than 5% of the inventory in the dealer network that is more than 18 months old. So it's very clean inventory and nothing obsolete lying there.
So then from a promotional perspective, I mean, if the inventory is that clean, you be pretty light on the promotions going forward in the near future?
Well, I'm not expecting a big change versus what we've seen overall in the last, let's say, 12 to 18 months. There is always promotion happening. You want to make sure that the consumers walk into the dealership. And so that's a big driver of that. So I'm not seeing any slowdown or any increase in promotion.
Okay, that's great. Thank you very
much. Thanks.
Thank you. The following question is from Jamie Katz from Morningstar. Please go ahead.
Hi, good morning. I have a couple of questions just on the Marine segment. Given that the Marine margins have contracted pretty significantly this year and I know you pointed to some of the promotions on Manitou, should we expect that Q4 margins will be negative again this year? And then going forward, if you have a targeted sort of run rate for the margin for that business,
few quarters. Obviously, OEs is more in a challenged position than the boat businesses are and OEs a bigger part of that business. So I'm not seeing any material improvement in margin, but I'll remind you that our marine strategy is a mid to long term play. And that's why we've decided to invest in both companies and become a better integrator of engines and both within boats. And that improvement in our business will materialize not next year, but in fiscal year 2022 and in fiscal year 2023.
So I'm not expecting any short term improvements in that business.
Of course. And then could you give us an idea of maybe what percentage of full year orders you think you have visibility to for 2020? I know you guys have painted a pretty nice picture that the Marine business is tracking in line with sort of what your expectations are. But I don't know I can't sort of judge how much visibility you have into that at this point and how much is remaining to play out given that we're only in November.
But the way it works, we done 3 dealer meeting, 1 for Le Van Roo, then 2 for 1 for Manitou and 1 for Le Lumiere Craft in August. And after those dealer meetings, the dealer gave us order firm orders for delivery till the end of Q1. In parallel, you will they will start to do boat show around Christmas time. And everything for the end of season 2020 is like additional order, which depends on the boat show sales and also how the spring will evolve. And that's the cycle that we're planning.
And right now, we have from order till the end of Q1.
Excellent. Thank you so much.
Thank you. We have no further questions registered at this time. I would now like turn the meeting back over to Mr. Deschenes.
Great. Thank you, Maude, and thanks everyone for joining us this morning and for your interest in BRP. We look forward to speaking with you again for our Q4 conference call scheduled for March 20. Thanks again everyone and have a good day.
Thank you. The conference has now ended. Please disconnect your lines at this time and we thank you for your participation.