goeasy Ltd. (TSX:GSY)
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May 22, 2026, 4:00 PM EST
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Earnings Call: Q2 2021

Aug 6, 2021

Operator

Ladies and gentlemen, thank you for standing by and welcome to the goeasy 2nd quarter 2021 financial results conference call. At this time, all participants are on a listen only mode. After the speaker's presentation, there'll be a question and answer session. To ask a question during the session, you need to press star one on your telephone. If you require any further assistance, please press star then zero. I would now like to turn the call over to your host, Farhan Ali Khan. You may begin.

Farhan Ali Khan
Senior VP of Corporate Development and Investor Relations, goeasy

Thank you, operator. Good morning, everyone. My name is Farhan Ali Khan, the company's Senior Vice President of Corporate Development and Investor Relations. Thank you for joining us to discuss goeasy Ltd.'s results for the second quarter ended June 30th, 2021. The news release, which was issued yesterday after the close of market, is available on GlobeNewswire and on the goeasy website. Today, Jason Mullins, goeasy's President and Chief Executive Officer, will review the results for the second quarter and provide an outlook for the business. Hal Khouri, the company's Chief Financial Officer, will also provide an overview of our capital and liquidity position. Jason Appel, the company's Chief Risk Officer, is also on the call. After the prepared remarks, we will then open the line for questions from investors.

Before we begin, I remind you that this conference call is open to all investors and is being webcast through the company's investor website and supplemented by a quarterly earnings presentation. For those dialing in directly by phone, the presentation can also be found directly on our investor site. All shareholders, analysts, and portfolio managers are welcome to ask questions over the phone after management has finished the prepared remarks. The operator will call for questions and will provide instructions at the appropriate time. Business media are welcome to listen to this call and to use management's comments and responses to questions in any coverage.

However, we would ask that they do not quote callers unless that individual has granted their consent. Today's discussion may contain forward-looking statements. I'm not gonna read the full statement, but I will direct you to the caution regarding forward-looking statements included in the MD&A.

I will now turn the call over to Jason Mullins.

Jason Mullins
President and CEO, goeasy

Thanks, Farhan, and welcome to today's call, everyone. The second quarter was highlighted by a significant increase in loan originations, continued strength in the credit performance of our portfolio, and the expansion of our point-of-sale lending channel through the acquisition of LendCare. First, I'll provide a brief update on the overall integration of LendCare before delving into the commercial and financial performance of the second quarter. The acquisition closed successfully on April 30th, resulting in a partial consolidation period this quarter. LendCare's founders, Ali and Mark, have joined our senior leadership team and continue to oversee the day-to-day operations of the business. Furthermore, various functional and project teams across goeasy have already begun collaborating with their new colleagues, and efforts to unlock several revenue and cost synergies are underway, remaining on track to delivering the benefits we envisioned when we contemplated this partnership.

Although we continue to maintain the LendCare brand, within our financial disclosures, we will operate the business as an origination channel within the existing easyfinancial consumer lending operating segment. Given the homogenous nature of the product range and the migration and cross-selling of customers, this allows us to seamlessly allocate resources, leverage technology, and make decisions that are best for the growth of that overall consumer lending business unit. Turning now to second quarter results. While the third wave of COVID-19 continued to weigh on demand for direct-to-consumer credit early in the quarter, things began to improve as stay-at-home orders were lifted in early June. Our point-of-sale financing channel, which is now the fastest-growing part of our business, continued to produce a steady increase in volume, aided by our partnership with Affirm and the contributions from LendCare.

Despite supply chain challenges, demand for online buying activity and several core point-of-sale categories, such as powersports, continue to benefit from robust financing volume. During the quarter, we formed new partnerships with Massimo Motors and Segway Powersports, in addition to a handful of smaller partners. Between our partnership with Affirm and all other direct merchant relationships, our point-of-sale channel produced a record level of new customer contribution at 34% of all new customers acquired during the quarter. We were also pleased to soft launch two new products in the quarter. First, in June, we began the pilot of our direct-to-consumer auto loan product under the easyfinancial brand, which we will begin marketing to new customers through our digital channels in the coming weeks.

This product will be gradually and carefully scaled, consistent with our test-and-learn philosophy, while we also complete building out the ecosystem of dealerships and the online car buying journey. Secondly, within our point-of-sale channel at LendCare, we launched an automotive repair financing product designed to allow non-prime consumers to use their vehicle as security when applying for financing for an automotive repair. This product, which is now available nationally, will be gradually offered to auto repair shops across Canada. All combined, total loan originations during the quarter were a record CAD 379 million, up 122% over the CAD 171 million produced in the second quarter of 2020, and a sequential increase of nearly 40% from the CAD 272 million in loan originations in the first quarter of this year.

The combination of the acquired CAD 445 million consumer loan portfolio and CAD 74 million of organic growth in the quarter resulted in the consumer loan book finishing at CAD 1.8 billion, up 58% from CAD 1.13 billion as at June 30th, 2020. When we combine the predominantly secured and near-prime nature of the acquired LendCare portfolio with our direct-to-consumer strategy to progressively reduce the cost of borrowing for our customers, we experience an evolution in the key portfolio metrics of our business, including the yield, loss rate, and the balance sheet provision for future credit losses. For the second quarter, the weighted average interest rate on our portfolio declined to 33.7%, with the total portfolio yield, including all ancillary product revenue, finishing at 42.8%.

The acquired and organic growth in the loan book, coupled with strong customer retention in our leasing business, led to an increase in revenue, which was a record CAD 202 million in the quarter, up 34% over the same period in 2020. We also continued to experience structurally strong credit performance within the portfolio, aided by the high proportion of secured loans within the LendCare book. At quarter end, nearly 33% of our loan book was secured by real estate, automotive equipment or personal property. Upon amalgamating the acquired loan book, the annualized net charge-off rate for the quarter was 8.2%, down from 10% in the second quarter of 2020.

Given the more near-prime nature of the acquired portfolio, the overall credit profile of our book has structurally lower level of allowance for future credit losses. During the quarter, we increased our loan loss provision to build the necessary reserves related to the acquired loan portfolio by CAD 14.3 million and CAD 4.6 million due to organic growth, which was then partially offset by a reduction to our existing portfolio provision of CAD 3.1 million due to improvements in the underlying credit quality of our existing portfolio. After updating the probability-weighted economic scenarios and contemplation of a gradually improving economy, our new allowance for future credit losses reduced from 9.8% to 7.9%.

Using historical probabilities of default, our credit analytics suggest this is a provision rate that fairly reserves for the future losses of our portfolio while providing sufficient coverage for the remaining uncertainty in the economic environment. After adjusting for the non-recurring and unusual items related to the acquisition of LendCare and the fair value adjustments related to our investments in the quarter, adjusted operating income was a record CAD 79.9 million, up CAD 25.9 million or 48% over the second quarter of 2020. Adjusted operating margin for the second quarter was 39.5%, up from 35.8% in the prior year.

Adjusted net income was a record CAD 43.7 million, up 50% from CAD 29.1 million in 2020, resulted in adjusted diluted earnings per share of CAD 2.61, up 38% from CAD 1.89 in Q2 2020. Return on our assets was 8.6% on an adjusted basis, producing an adjusted return on equity of 26.9% and an adjusted return on tangible common equity of 38.5%. I'll now pass it over to Hal Khouri to discuss our balance sheet and capital position before providing some comments on our outlook.

Hal Khouri
CFO, goeasy

Thanks, Jason. The second quarter was highly productive with the execution of a major capital raise to support the acquisition of LendCare, coupled with the upsizing of our securitization warehouse facility to help fund our ambitious growth plans. On April 30th, we closed on the LendCare acquisition, paying a final purchase price of CAD 323.7 million, which included CAD 11.8 million worth of goeasy shares to the LendCare founders. To finance the transaction, we completed a highly successful bought deal equity offering, which was three times oversubscribed and produced CAD 172.5 million of proceeds. Shortly thereafter, we issued $320 million US of new five-year unsecured notes. The unsecured notes were also well-received by the market and oversubscribed, producing approximately CAD 400 million at a fully swapped coupon rate of 4.8%.

In addition to financing the purchase of the business, we used the proceeds from these fundraising initiatives to extinguish two of LendCare's pre-existing debt facilities of approximately CAD 240 million, reducing the cost of capital for that portion of our debt stock by over 400 basis points, leading to a significant financing savings. Subsequent to quarter end, we also negotiated a commitment from National Bank to increase our securitization warehouse facility from the current CAD 200 million to CAD 600 million of total capacity, while also incorporating improvements to eligibility criteria and the advance rates, while also extending the facility for a fresh new three-year term. Furthermore, we experienced an attractive improvement in the rate on the facility, which dropped by 110 basis points to the one-month Canadian Dollar Offered Rate, plus 185 basis points.

Based on the current one-month CDOR rate of 0.42% as of August 4th, the interest rate on draws would be 2.27%. We will also continue to utilize an interest rate swap agreement to generate fixed rate payments on the amounts drawn and mitigate the impact of interest rate volatility. Cash provided by operating activities before the net growth in gross consumer loans receivable in the quarter was CAD 48.3 million. Based on the cash on hand at the end of the quarter and the borrowing capacity under the company's existing facilities including the recent upsize, we now have approximately CAD 870 million in total funding capacity, which we estimate is sufficient to fund our organic growth plans through Q4 2023.

We also estimate that once our current available sources of capital are fully utilized, we could continue to grow the loan portfolio by approximately CAD 200 million per year solely from internal cash flows. At quarter end, our assets neared CAD 2.5 billion while our net debt to net capitalization was 64%, remaining well below our target of 70%. Lastly, our fully drawn weighted average cost of borrowing reduced to 4.8%, down from 5.1% the prior year, with incremental draws on our new securitization facility bearing a rate approximately 2.3%. With a well-diversified capital stack, nearly CAD 900 million in total funding capacity and our lowest cost of borrowing in company history, our balance sheet is well-positioned to fund our ambitious growth plans.

I'll now pass the call back over to Jason to update you on our outlook.

Jason Mullins
President and CEO, goeasy

Thanks, Hal. As we cross the halfway mark of 2021, we are pleased with our progress this year and more excited about the future than ever. We remain focused on our strategy to develop a full suite of lending products offered through a wide range of distribution channels while helping everyday Canadians improve their financial health. The addition of LendCare helps rapidly expand our point-of-sale financing channel through 3,000 merchants across numerous high-ticket financing verticals, while new products expand our addressable market, enabling us to capture a greater share of wallet. In conjunction with our quarterly results, we are pleased to release a new three-year commercial forecast. During that period, we expect to organically grow the loan portfolio by roughly 60% to between CAD 2.8 billion and CAD 3 billion in 2023, almost CAD 1 billion higher than our prior outlook.

In 2021, we expect to finish this year with a consumer loan portfolio of approximately CAD 2 billion. We also plan to continue our accelerated retail expansion plan with a specific focus on the Quebec market and urban centers, with the opening of 25-35 more locations over the next 24 months. While we continue to place focus on investing in and enabling our digital platforms, the local community stores and branches still play a critical role in establishing brand credibility and serving certain segments of our consumer base. Given the evolution of our business to capture a wider share of the non-prime consumer lending market with more near-prime priced products, the total annualized portfolio yield will continue to gradually decline as we attract and retain higher quality consumers and reduce the cost of borrowing for our customers.

In 2021, we forecast the total portfolio yield to finish between 40%-42%, trending downward to 35%-37% in 2023. By the end of our forecast period, the weighted average interest rate of our portfolio is forecasted to be below 30%. We have also lowered our forecast for credit losses given the portfolio shift previously noted. We expect the net charge-off rate of the portfolio will be sustainably stronger going forward, with a loss rate of between 8.5%-10.5% on an annualized basis, declining slightly in the outer year as our strategy takes hold.

Meanwhile, the business will continue to reap the benefits of scale as the operating margin and corresponding profitability expand, producing high single-digit returns on assets and adjusted return on equity above 22%, leading to long-term returns for our shareholders. Turning to the near-term period and the upcoming third quarter, with the economy continuing to reopen and consumer spend lifting, we will begin to re-ramp up our investments in marketing with CAD 8 million in spend to support the launch of our fall media campaign, including radio ads that begin in August and a TV commercial spot kicking off in September. During the third quarter, we expect the rising demand and increase in advertising spend and the contribution from our point-of-sale channel to lead to the growth in the consumer loan portfolio of between CAD 100 million-CAD 120 million in the quarter.

We expect the total yield generated on the consumer loan portfolio to be finished between 40% and 41%, with a net charge-off rate of between 8.5% and 9.5%. With those prepared remarks complete, I want to thank our 2,200+ team members that have continued to navigate through challenging times while taking great care of our customers and merchant partners. Our team is collaborating well with our new colleagues at LendCare, and they continue to do a remarkable job achieving their objectives while adapting to the goeasy culture. While we are proud of our strategy, the strength of our business model, and the impact we have in our communities, none of this is possible without our people. They are the ones that execute the plan, bring it to life, and deserve all the credit.

We have an incredibly diverse workforce that represents over 75 nationalities, and we will continue to invest in them. Over the last quarter, we've extended our income supplement for those that are displaced by COVID-19, penned an educational partnership with the Canadian Mental Health Association to provide added resources for mental wellness, and signed the BlackNorth Initiative pledge to further strengthen our commitment to diversity and equality. With the strongest balance sheet we've ever had ready to support our growth, we remain well-positioned to capture more of the CAD 200 billion non-prime consumer credit market on our journey to be the largest and best-performing lender in our sector. We'll now open the call for questions.

Operator

Ladies and gentlemen, if you have a question or a comment at this time, please press the star then the one key on your touch-tone telephone. If your question has been answered, you may disconnect yourself from the queue by pressing the pound key. Our first question comes from Etienne Ricard from BMO Capital Markets.

Etienne Ricard
Analyst, BMO Capital Markets

Thank you, and good morning.

Jason Mullins
President and CEO, goeasy

Morning.

Etienne Ricard
Analyst, BMO Capital Markets

Appreciate the new three-year forecast. With the ongoing integration of LendCare, and could you share progress on revenue synergies both from underwriting and cross-selling perspectives?

Jason Mullins
President and CEO, goeasy

We certainly intend to provide regular updates on that. To date, we have begun the process to capture some of those synergies. Main two activities are we're working on consolidating the point-of-sale platforms that easyfinancial had previously developed and that LendCare obviously has as their core capability. Our objective is to merge them onto one common platform and create the true full-spectrum frictionless point-of-sale solution. That'll allow us to combine the credit model expertise of the two businesses into one platform, and therefore, we believe capture more overall volume. The second opportunity we've previously noticed is cross-selling opportunities.

We're starting now to begin to map out what that will look like, whereby we'll be able to offer some of our existing easyfinancial products to LendCare customers and prospects and vice versa. We anticipate we'll start to run some of those cross-marketing campaigns over the next couple months. Things are underway and we'll certainly provide updates as we go on how effective those plans are working.

Etienne Ricard
Analyst, BMO Capital Markets

Specifically on cross-selling, what percentage of LendCare's customers would have installment loans with another lender?

Jason Mullins
President and CEO, goeasy

I don't know how many that would have installment loans today specifically. I can tell you that at least two-thirds of the customer base they serve is deemed in the non-prime segment that would mirror the typical customer profile of the products we offer at easyfinancial. You know, we know from our own internal experience that the customers we acquired through point-of-sale through our partnership with Affirm have a very good cross-sell rate. I think we've shared in the past that somewhere between a quarter to one-third of them end up borrowing additional lending products from us within the first year. I think it'd still be to be determined as to exactly what that specific cross-sell rate is going to be.

Certainly we know that the lion's share of that customer base, and some of the prospects that are applying for credit with them each day certainly fit the profile, and we believe have the propensity to borrow the types of products that we have or are developing with easyfinancial.

Etienne Ricard
Analyst, BMO Capital Markets

Okay, great. And one number that stood out to me this past quarter was credit extended to new customers at 65%. What percentage of LendCare's originations are to new customers and how does that impact the opportunity for you to drive increased customer loyalty over time?

Jason Mullins
President and CEO, goeasy

Yeah, it's a great question. Most of LendCare's originations, the vast majority for that matter, are done to brand-new borrowers, brand-new customers. The addition of the customers acquired through their verticals helps lift the mix of new customers that we're lending to. And to your point, it's now back to and above pre-pandemic levels in terms of the proportion of our business that's being originated by brand-new customers. Historically, the LendCare portfolio has not executed a ton of lending to existing customers. There's been a heavy focus and emphasis on just building out new merchants and new verticals to acquire new customers. Frankly, that's one of the reasons why we think the cross-marketing opportunity is so attractive, is there's been much less offering of credit to their existing customer base.

Certainly with the fact that, you know, over one-third of all the new customers we acquired in this past quarter, were coming from point-of-sale and the fact that through point-of-sale, those are really all brand-new customers, that's what really makes that channel really effective for us, is it's just a great way to acquire brand-new customers, bring them into the ecosystem, and then offer them the full range of products that are available.

Etienne Ricard
Analyst, BMO Capital Markets

Great. Thank you for your comments.

Operator

Our next question comes from Jeff Fenwick with Cormark Securities.

Jeff Fenwick
Analyst, Cormark Securities

Hi, good morning, everybody. Jason, just wanted to continue on with the LendCare line of questioning there. Could you speak to just the nature of the relationships that they strike with the merchants? Specifically, are they typically exclusive? You know, we've seen some commentary about larger players like Apple getting into the buy now, pay later space. What do you how do you view the competitive moat for LendCare with its merchants?

Jason Mullins
President and CEO, goeasy

Yeah. Most point-of-sale merchant relationships in the industry are non-exclusive. They usually have some period of contractual term, but even when there's some type of commitment, there's often a way the merchant or the lender can exit the arrangement or reduce their origination volume if they were so inclined. These partnerships are predicated on having a great product, a great merchant experience, a great customer experience, and really building and strengthening the relationship that way. They're not partnerships where you can just pen a contractual arrangement and then lean on that. You have to deliver a great program.

In the case of LendCare and their particular verticals, they have a combination of arrangements that extend from specific merchants or retail distributors themselves. Right through to the actual manufacturers and the Original Equipment Manufacturers that produce the product, who then push and extend those financing offers down to their distributors and down to their retailers. They have a variety of partnerships across both types. The average tenure of those relationships is many years. They typically stick around for a long time if you're continuing to provide a great product, a great service. Once those retail merchants and distributors have brought the program into their stores and branches, launched it on their e-commerce platform, trained all their people, marketed it to their customers, it's quite painful to then have to switch.

You definitely have to be competitive and maintain a great program. It's not the kind of thing that merchants are gonna bounce around and switch regularly. They're typically quite longstanding partnerships. In the verticals that we're in, if you think about retail, powersports, health, home improvement, and automotive. Powersports is certainly the category that LendCare has built the strongest business in and has the greatest presence. We've got a pretty good, solid retail business, particularly with the combination of what we'd already built at easyfinancial. We've got a really budding and early stage, but growing healthcare and home improvement vertical as well.

Quite a bit of still runway in some of those verticals, but certainly powersports would be where the largest moat as you referred to it, is probably developed.

Jeff Fenwick
Analyst, Cormark Securities

I guess, you know, that sounds then like merchant churn isn't necessarily a big concern for you. I guess in terms of encouraging merchant utilization and training and promotion costs, I mean, how is that split, say, between like an OEM versus, what goeasy or LendCare would be on the hook for?

Jason Mullins
President and CEO, goeasy

Generally, the way the programs work is the customer bears some portion of interest, and periodically the merchant or the manufacturer will contribute a what's called an MDR, Merchant Discount Rebate, or effectively contribute some small portion of their margin on the product to help subsidize the rate if they wanna run some type of promotional incentive. For the type of categories that we're predominantly in, and the type of segment of customers we're predominantly in, most of the time the consumers are bearing the interest and paying for the cost of borrowing. There are instances in where we'll run incentives with certain dealerships or merchants, where they'll actually earn an incentive as a result of promoting the financing and driving more volume.

It's really one of those things where there just has to be a great partnership between the lender and the retailer. They have to work hand in hand. You have to be in sync. You have to provide great merchant support and be aligned in terms of how you market and promote the product to the customers.

Jeff Fenwick
Analyst, Cormark Securities

Okay, great. Thank you. I'll pass it along. Thanks.

Operator

Our next question comes from Jaeme Gloyn with National Bank Financial.

Jaeme Gloyn
Analyst, National Bank Financial

Yeah, thanks. Good morning.

I wanted to touch on the customer acquisition and the point-of-sale channel. You mentioned in your remarks 34% of new customers coming from point of sale. Can you break that down in terms of Affirm versus LendCare? How does that compare to, say, last quarter or even this time last year, in terms of the customer acquisition contribution?

Jason Mullins
President and CEO, goeasy

Yes. We had highlighted in recent quarters that in the neighborhood of 20%-25% of the new customers we were acquiring were coming from point-of-sale. That through the partnership we have with Affirm and the prior existing direct merchant relationships we had established. That number obviously now has climbed to the 34% referenced. You can think of that step-up as being as a result of the contribution from LendCare and all of the new customer volume that's now flowing through through the verticals and the merchants that they've established. That means on a combined total company basis, one-third of the new customers we now acquire come from one form or another within that point-of-sale channel.

Jaeme Gloyn
Analyst, National Bank Financial

Okay, great. Are you able to provide us with any indication as to their revenue contribution from the point of sale channel? I mean, I guess LendCare is now a sizable chunk of the assets, but I'm just trying to get a sense as to the profitability of point of sale customers coming on board in recent quarters.

Jason Mullins
President and CEO, goeasy

We don't provide or we're not providing the breakdown of specifically things like revenue. We're merging it with our consumer lending operating segment. That's really because the journey of the customer that we're aspiring to deliver is that a customer who's acquired through any one particular point-of-sale channel or vertical is going to, over time, accumulate an inventory of other lending products from us and could have multiple products at a time. As a result of the customer's propensity to move across multiple products, trying to then maintain two separate loan portfolios and report on the metrics of them, doesn't necessarily become incredibly instructive. What I would tell you though, in terms of trying to understand for the one-third of those customers that we're acquiring coming through point-of-sale and how to think about the economics.

The economics of LendCare, as you would have seen from our disclosures at the time of the acquisition, are not that far off of the economics we had previously disclosed was what our point-of-sale channel looked like. A little bit lower, but not all that dissimilar, which is that their program has total yields in the mid-20s. They again offer loans ranging from 9.9- 34.9. They aggregate to a weighted average total yield with ancillary revenue in the mid-20s. You would have seen that their loss rates, thanks to that many of those products are secured, is in the kind of mid-single digits. Hence why it brings down the overall loss rate of our combined portfolio now.

As those customers migrate into our other products, the yield that they'll produce in those other products we anticipate will look more similar to the yields we've historically reported within the overall easyfinancial portfolio. What we've tried to do in the commercial guidance is really give everybody a sense of what we think that combined portfolio looks like as we contemplate the growth from the different channels, as we contemplate the amount of migration and cross-selling that we expect to experience. That all kind of gets combined into the projections that we shared for the loan book and the evolution of the yield and the loss rate of the portfolio.

Jaeme Gloyn
Analyst, National Bank Financial

Okay, great. Still in this theme, can you remind me how what percentage of easyfinancial customers would opt to select the ancillary services, the loan protection plan? You know, how does that compare to LendCare? Are there any strategies to increase or maintain the uptick or the take-up rates on the, on ancillary products with LendCare?

Jason Mullins
President and CEO, goeasy

Yeah, sure. Within the direct-to-consumer easyfinancial business, it varies by ancillary product. We have three different ancillary products. If you just were to average them all out, it would be just around half the customers or maybe just over half the customers optionally decide to purchase one of those three or a combination thereof of those three optional ancillary products and services. The LendCare's program also offers additional ancillary products, including a creditor insurance product very similar to the one we've offered at easyfinancial. Then they also offer some other warranty and gap insurance products. The attachment rates and the take-up rates are much lower within the point-of-sale channel.

That's consistent with what all point-of-sale lenders see, ourselves included, in the work we did prior to working with LendCare. That's typically just because at the point of sale, it's being offered by the merchant. It's at the time of checkout. There really isn't always the opportunity for a really rich discussion about the value of those ancillary products. What LendCare does is to then reach out to the customer subsequent to the sale and invite them to then optionally purchase some additional products. That's a strategy that is working fairly well. It's something that's fairly new for them to do. We believe there's quite a bit of opportunity and upside for us to continue to offer those customers new, value-add ancillary products and services.

If you think about the mix of their book that is represented by ancillary products and services revenue, it's much smaller today than what you've historically seen within easyfinancial, but it's also therefore an area of growth and opportunity for us.

Jaeme Gloyn
Analyst, National Bank Financial

Okay, great. Last one for me, and then I'll recue. Is on the auto products. If I might have misheard the prepared remarks. The automotive lending product that we've talked about over the last several quarters, that's now going to be originating loans in Q3 or I guess in H2 2021. The automotive repair financing product, do you have repair shops and dealers? Are they similar dealers as the, you know, where you have relationships as well that you would expect to roll that through initially?

Jason Mullins
President and CEO, goeasy

Yeah, that's right. To delineate the products there. The one that we've just soft launched and is now live, but we're not yet marketing. We're making sure that the production environment is working correctly. We will start to market to customers in the next few weeks. We're launching actually a new re-reskinned easyfinancial website in the next couple weeks. That's when we'll then begin to start marketing that direct-to-consumer auto loan. That product is the one we've talked about over the last year or so, where a customer can go online or phone into our contact center and actually apply and get pre-approved for an auto loan. That will enable them to go shopping for a vehicle.

Over the balance of this year, our plan is to then keep building out and establishing a dealer network of dealerships that we've collaborated with and feel are certified and provide our customers a good experience. We'll then refer the customers to those particular set of dealerships. We're also planning to enable them the ability to, through a third-party relationship, link directly to an online car inventory where they could then shop for a vehicle. Those are part of the additional streams of work we wanna get done with that product, but we'll start marketing it in the next few weeks. Customers can go online and get pre-approved and then be able to go shop and buy a vehicle from wherever they like.

On automotive repair financing product, that product ends up often in the same dealerships, where customers would go to buy vehicles. There's a lot of dealerships, particularly those that sell used vehicles, also do maintenance and repairs. That product is going to then be offered to many of those same auto repair dealerships. That's a product whereby a consumer can use the vehicle that they already have as security to be able to obtain financing for an automotive repair. With a mechanic's lien on the vehicle, that vehicle then acts as security for the financing. Two different products sort of designed for two different purposes. One, to get pre-approved and buy a vehicle.

One, to use a vehicle that you have in order to be able to finance an automotive repair.

Jaeme Gloyn
Analyst, National Bank Financial

Great. Thanks.

Operator

Our next question comes from Doug Cooper with Beacon Securities.

Doug Cooper
Analyst, Beacon Securities

Hi, good morning, guys. Congratulations on a great quarter. Just on the Brim Financial, Jason, you want to just describe your relationship with them? What do you think it'll amount to? Obviously, you've had good luck in doing this kind of thing before.

Jason Mullins
President and CEO, goeasy

Yeah. Brim Financial, it's a Canadian Toronto-based fintech that we got to know over the last year and a bit. We quite like their technology. They have a platform, financial platform that enables three different functional capabilities that can then be offered to other financial services organizations and other lenders. One is that they have a revolving card platform. Any institution that wants to launch a revolving card product of some kind, a secured card or a credit card, they have the platform technology to enable a lender to do that.

They have the technology to offer a white label digital mobile app that they can white label and brand for a third party to give their consumer access to their financial products through a mobile app experience. They also have a loyalty program they've developed using the credit card network to be able to patch in any retailer that accepts credit card as a payment and to be able to allow that retailer to then issue and redeem points for the consumer. They've got these three very kind of cool pieces of technology that are highly relevant to the fintech sector that they enable for third-party financial services organizations. We got involved because first of all, we really like the business and the technology.

We think it's a great platform and thought it was a great investment opportunity for us. Much like our other investments we've done in the past, we also use those as a way to obtain preferential commercial terms for us. Because some of those parts of the platform and the technology we envision we will use in the future, by being a investor in the business, we're also able to get use of the platform on preferential commercial terms as well. Early days in working together with them, but certainly think they've got a great business and we're proud to be an investor.

Doug Cooper
Analyst, Beacon Securities

Okay. Can you say you have an under 10% ownership?

Jason Mullins
President and CEO, goeasy

We haven't disclosed the exact ownership, but it's a minority equity stake at this point, yes.

Doug Cooper
Analyst, Beacon Securities

Okay. I guess the last question for me, just on the operating margin. I think it's a little different this time as opposed to operating margin for easyfinancial is across the company as a whole. Is that correct? Should take, you know, if you're looking at that op margin, you should be looking at the revenue associated with the loan book, both the LendCare and easyfinancial plus leasing. Is that correct?

Jason Mullins
President and CEO, goeasy

Yeah, that's right. We switched to providing guidance on the total company operating margin in the last set of forecasts we had put out at the beginning of the year before the LendCare transaction and have continued with that trend. Given the consumer lending business and revenues represent now such a significant portion, breaking out just easyfinancial operating margin discretely, we just felt, you know, was becoming less relevant, and it was actually more relevant to now show total company operating margin. That's correct. This is revenues from all the lines of business, less the total operating expenses from all the lines of business, including our corporate support center, to produce then the actual company's operating margin before its interest expenses and taxes, et cetera.

Doug Cooper
Analyst, Beacon Securities

Right. Okay, that's great. Thanks very much.

Jason Mullins
President and CEO, goeasy

Thanks, Doug.

Operator

Our next question comes from Gary Ho with Desjardins Capital Markets.

Gary Ho
Analyst, Desjardins Capital Markets

Thanks, good morning. Sorry, I jumped on the call late. I'm not sure if you've been asked this. First question, when I think about LendCare and the legacy easyfinancial, that represents, you know, a quarter of the loan book. Just curious, you know, within your three-year outlook out to fiscal 2023, how much will the LendCare business evolve to? If you can provide some segmentation. I imagine, you know, the growth rate for LendCare being a bit higher than the legacy business.

Jason Mullins
President and CEO, goeasy

I guess it depends on what your definition of that loan book is, again, because when we acquire a customer through point of sale, including through the verticals at LendCare, the intent is to then offer those consumers other products. You know, if you were to allocate those loan receivables to the quote-unquote LendCare because the customer was acquired, they're very different than if you said, well, those loans are part. That's why the combination of this under the one consumer lending segment makes so much sense.

What I would say is that in our projections when we roll forward our outlook, the contribution from a point-of-sale and from the verticals that LendCare brings to the business, if you look at it as a portion of our total portfolio today as of the initial acquisition date, that proportion we expect to remain fairly steady and fairly consistent. Probably maybe have a little bit more room for growth as a proportion, given that it's an earlier stage area of the business, a smaller earlier stage portion of the portfolio. We're expecting and forecasting still quite robust growth within our core easyfinancial business as well.

Of course, given now that we have this new channel of customers that can fuel through cross-sell growth of those other products, the growth of those other products, now look even more strong than they would have previously, when we didn't have the new source of customers from point-of-sale, if that makes sense.

Gary Ho
Analyst, Desjardins Capital Markets

Yeah, yeah, it does. Thanks for the color. Then my second question, Jason, when you and your team were working to put these kind of three-year outlook together, were there, maybe one or two areas where you might have debated a while before coming to a consensus, whether that's, you know, the auto loan book, growing, the LendCare book growing or the evolution of, you know, the net charge-offs over the next three years. Is there certain areas where, you know, you, you thought, you know, it might take a long time to kind of come to a consensus there?

Jason Mullins
President and CEO, goeasy

There's really healthy debate that goes into the underlying assumptions and projections that roll up to these consolidated numbers. It's a lengthy multi-month long process of bottom up projecting everything from how much demand we think exists in the market, the application volume, what do we think the mix of the book is gonna look like, what do we think the cross-sell rate's gonna look like, how many new merchants do we think we're gonna add? It's a pretty complex process that has lots of rich debate. What I would say is to try to categorize the overall set of projections and where we landed.

These projections are similar to the philosophy we've applied in the past, which is this forecast is the if things go reasonably well, kind of down the fairway set of forecasts. Obviously if there's a massive unexpected macro headwind that we don't anticipate like COVID, for example, that came along, this doesn't fully account for that. It equally does not account for the upside potential that we think exists if things go really well and the business performs really well. This is the practical, realistic down the fairway set of projections. The idea with the ranges that we provide is so that we're providing some level of tolerance for a bit of a shift in external factors. If the economy gets a little better or struggles a little longer than we anticipate, the ranges account for that.

If some of the products don't go exactly according to plan, the ranges account for that. I think when it comes to things that are new things, new products that are just about to launch or new verticals that we've not yet really scaled up, we're certainly a little bit more conservative there. I think that's the right approach for things we don't have as much data on. Whereas things like direct-to-consumer unsecured lending, where we've got much more history and experience, we can be, you know, a lot more ambitious with what we think that can produce. That's how I think just to frame the overall projections.

Gary Ho
Analyst, Desjardins Capital Markets

I was also thinking in terms of kind of competition, whether, you know, Fairstone or others might come in and be a bit more aggressive. Any thoughts on that?

Jason Mullins
President and CEO, goeasy

I mean, we certainly factor in the competitive landscape, and we look at, you know, who are the correct competitors, what products and verticals are they in, what are we seeing in current marketing and digital advertising trends where we can actually track the amount of impression share and the amount of ad spend that other competitors are currently investing in at the actual product or keyword level. We can see what are they actually trying to go after. You know, in point-of-sale, we know where they're trying to operate and play as a result of talking to prospective merchants who will tell us that they've spoken to these other potential competitors. We use all of that to try and get the best read on the current competitive landscape.

I don't think the competitive landscape today has changed much in the last couple years as any more intense or less intense. There's a small healthy group of competitors, you know, there's not many of them. It's still a fairly limited representation. More than that, you know, it is a very significant market. From our perspective, that CAD 1.8 billion of total receivables in a CAD 200 billion marketplace, we still consider ourselves a very small company at the very early stage of our long-term growth. Notwithstanding, there will always be some competitive tension here and there. We're operating in such a significant market that by itself has a healthy rate of growth.

That alone is what, in our view, fuels the opportunity for us to be a much, much bigger business down the road.

Gary Ho
Analyst, Desjardins Capital Markets

Got it. Okay. No, it sounds a quite a thorough process. Just lastly, just a numbers question, the Affirm equity piece that's hedged, has that been monetized in July yet? Maybe just a point of clarification. Those proceeds and the Affirm contingent consideration, how are those reflected in the adjusted ROE and the net debt to total cap metric in your three-year outlook?

Hal Khouri
CFO, goeasy

Hey, Gary, it's Hal here. Yes, we were able to crystallize and unwind the hedge at the beginning of August. Those cash proceeds will be effectively used to pay down some existing debt. In terms of the outlook, within our forecast, the contingent proceeds from the contingent shares are not reflected in our balance sheet, in our outlook, from an overall cash flow perspective.

Gary Ho
Analyst, Desjardins Capital Markets

The cash proceeds from the monetization in August was reflected.

Jason Mullins
President and CEO, goeasy

Yeah. Absolutely. That was certainly contemplated. Remember, Gary, the cash proceeds related to the non-contingent portion and the hedge that Hal just spoke to that's being or just was unwound and the cash brought back into the business from an impact on the financials and book equity perspective, that was already taken as an unrealized gain in prior quarters. That's sort of already in the financials and balance sheet. This is now just the realization of that gain, if you will. As Hal said, future the contingent shares that are eligible to be earned at the end of this year and then again at the end of next year, we've not embedded an assumption in yet for the cash flows that would come from those.

We're still mark-to-marketing those investments each quarter, and will continue to do so. What's not in the model is what the value of them is going to be at the end and then the benefits of bringing that cash in at that time. Does that make sense?

Gary Ho
Analyst, Desjardins Capital Markets

Perfectly. Okay. Thank you. That's it for me.

Operator

Our next question comes from Jaeme Gloyn with National Bank Financial.

Jaeme Gloyn
Analyst, National Bank Financial

Yeah, thanks. I just wanted to touch on another theme or two. First is, you know, looking at the U.S. players, they're seeing an uptick in online applications and approvals and originations from the online channel. I would assume, you know, partly driven by the restrictions in place, but is that something that you're also seeing? Is that a trend that you would expect to remain permanent? Based on comments previously that that is a, you know, lower credit quality channel, are you seeing any changes or shifts in how the credit is performing from the online segment?

Jason Mullins
President and CEO, goeasy

Certainly over the COVID period, much more business certainly shifted online. Prior to COVID, we had started the process of beginning to shift gradually certain segments of customers toward being able to transact fully digital and online with support from a local branch if they needed it, but being able to actually transact without necessarily physically visiting a store or branch. COVID accelerated that. We ended up obviously for an extended period there, doing much more lending digitally. As a result of the impacts on consumer trends caused by COVID, that has meant that the overall credit quality of online traffic now is much more proportionately distributed than in the past where that online traffic represented typically a lower credit quality.

It still today is on average slightly lower quality than the profile of the consumer that walks into a branch, but not as distinctly different as it was before because there's been more shift to online. In our model going forward, as we noted, we still plan to open more locations. The way we think about the relevance of the branches in the local communities is in a couple ways. One, our locations are placed very strategically in the highest traffic strip plazas within the communities we operate. They themselves are great brand aids. They're actual marketing channels themselves because they act as billboards, but they also add a lot of credibility to those that do shop online because they've seen a physical presence. That's one thing.

Two, we found that when a customer that's transacting digitally or online needs support and they need to speak to someone, when they're speaking to someone who's in a local branch or a local store, psychologically it has a difference in the way they perform from when they speak to someone in a contact center in some other major city in some other country. They, they I think appreciate the fact that they're speaking to someone locally who they can go in and visit if they need to. It, it actually favorably impacts the consumer performance even if they didn't physically go into the location. Lastly, as I mentioned in my prepared remarks, there are certain customer segments. I think of the customer segments in two ways.

One, there are certain segments where they just still prefer and like to deal with financial affairs face-to-face. If you think about the type of lending we're doing, in some cases it's a CAD 25,000 or CAD 30,000 home equity loan. There are certain transactions like that where certain consumers, and certain demographics actually still wanna come in and sit down with someone and have a wholesome conversation face-to-face. The other way to think about the segments is we can use the physical presence to manage credit risk because we know when we bring a customer in face-to-face, it reduces fraud, it improves the relationship, it reduces delinquency. That means for certain higher risk segments of customers. We can perhaps lend to them as a result of being able to see them face-to-face that we might not be able to otherwise.

It really widens the credit spectrum for us as a result. Certainly, COVID has accelerated the shift to digital. We're making significant investments in digital and digital platforms. It's our number one source of marketing is through digital advertising. We certainly anticipate in the future, more consumers will transact digitally than in the past. The relevance of the branch network and its role in our ecosystem is certainly just as strong as ever.

Jaeme Gloyn
Analyst, National Bank Financial

Great. Thank you.

Operator

The next question comes from Jeff Fenwick with Cormark Securities.

Jeff Fenwick
Analyst, Cormark Securities

Hi there. Just one small follow-on here, just clarification around the change in the rate of the securitization facility. Is that on the net new dollars going in, or is the facility overall going to be repriced lower?

Jason Mullins
President and CEO, goeasy

Hey, Jeff, I'm happy to say that's on the full facility in terms of the rate, the rate movement.

Jeff Fenwick
Analyst, Cormark Securities

Great. Excellent. Then I guess that sort of feeds into the question on your target leverage ratios. When I look at the high profitability and cash flow generation.

You know, it seems like it's gonna be tough to have a level of debt that touches the level that you've got in your guidance. Maybe you just talk about prioritization of usage of excess capital. Do you have a list of prospects out there in terms of tuck-ins? Are you thinking about maybe a higher payout ratio for the business or the prospect of maybe future buybacks, although given where the stock price is? I imagine that's not at the top of the list.

Jason Mullins
President and CEO, goeasy

Yeah. You're right. You can clearly tell based on our projections that given the business is and will continue to generate a significant amount of cash flow, the business's leverage stays fairly steady. In fact, it starts to continue to decline in the, in the outer years, and we're certainly well below the target level of leverage. You're thinking about it correctly. One, although the board reviews the dividend and the payout ratio every year, that payout ratio has been consistent, and we would expect to stay fairly consistent. Therefore, the dividend as a result has risen each year as the earnings have risen. That piece we have in place and is fairly predictable.

Buybacks are used as a tool when we think the share price is trading below its intrinsic value, and it's a good use of capital. As we did in 2020, if there is any type of market disruption that makes buying our own shares back attractive, this lower level of leverage and high cash flow generation gives us that tool to work with. Otherwise, in the absence of that, the fact that the business is at a lower leverage and continues to de-lever is really what provides the capacity for future investments and additional acquisition opportunities in the future. I think as we've said before in the past around our strategy, we anticipate acquisition will be one of the tools for growth for us in the future.

We don't anticipate LendCare to be the one and only one we ever do. While right now we're focused on organic growth and focused on executing the LendCare partnership today, in the future, this just means our balance sheet is now better prepared to do additional investments than ever before with the amount of liquidity we have and the leverage position. We're quite happy to just see the leverage hang around the hoop where it's at because that just means we've got capacity for future investments when the right ones come along.

Jeff Fenwick
Analyst, Cormark Securities

Okay, great. Thanks for that.

Operator

I'm not showing any further questions at this time. I'd like to turn the call back over to our host for any closing remarks.

Jason Mullins
President and CEO, goeasy

Okay, thank you. Well, since there are no more questions, we'd like to thank everyone for participating in the conference call today. We look forward to updating you again next quarter. Have a fantastic day, everyone.

Operator

Ladies and gentlemen, this does conclude today's presentation. You may now disconnect and have a wonderful day.

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