Loblaw Companies Limited (TSX:L)
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Earnings Call: Q4 2021

Feb 24, 2022

Operator

Good morning and Welcome to the Loblaw Companies Limited Fourth Quarter 2021. Conference Call At this time, all lines are in listen-only mode, and following the presentation, we will conduct a question and answer session. If at any time during this call you require immediate assistance, please press star zero for the operator. This call is being recorded on Thursday, February 24th, 2022. I would now like to turn the call over to Mr. Roy MacDonald. Please go ahead.

Roy MacDonald
VP of Investor Relations, Loblaw Companies

Great. Thank you very much, Kelsey, and good morning, everybody. Welcome to the Loblaw Companies Limited Fourth Quarter and Full Year 2021 Results Conference call. As usual, I'm joined here this morning by Galen Weston, our Chairman and President, and by Richard Dufresne, our Chief Financial Officer. Before we begin the call today, I wanna remind you that today's discussion will include forward-looking statements, which may include, but are not limited to, statements with respect to Loblaw's anticipated future results and the impact of the COVID-19 pandemic. These statements are based on assumptions and reflect management's current expectations. As such, are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from our expectations. These risks and uncertainties are discussed in the company's materials filed with the Canadian Securities Administrators.

Any forward-looking statements speak only as of the date they're made. The company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, other than what's required by law. Also, certain non-GAAP financial measures may be discussed or referred to today, so please refer to our annual report and other materials filed with the Canadian Securities Administrators for a reconciliation of each of these measures to the most directly comparable GAAP financial measure. With that, I will turn the call over to Richard.

Richard Dufresne
CFO, Loblaw Companies

Thank you, Roy, and good morning, everyone. Our Q4 results continue on the path of consistency we have been working towards in 2021. Stability in our gross margin, coupled with solid sales performance, focus on market share, and careful management of our expenses are our daily focus. Our strong food and drug retail platforms, coupled with our main strategic initiatives, namely loyalty and e-commerce, are adding to our financial performance. The pandemic continues to impact our year-over-year comparisons. As such, we will continue to share some two-year average data points to help provide further insight into our operating performance. I also want to remind everyone that Q4 last year included an extra week vs this year. To make a more meaningful comparison to last year's performance, financial highlights will be presented on a comparable 12-week basis.

Our reported results include a one-time gain of some CAD 300 million related to the resolution of the Glenhuron Bank matter. I highlight this fact as we will recover some CAD 300 million in cash over the coming months. The strong performance of our fourth quarter built on the momentum we saw in the previous two quarters. We began Q4 with restrictions loosening and customers preparing to celebrate the holidays with family and friends. We ended the quarter with another round of lockdowns. Across our mix of assets, our stores and our supply chain network rose to the challenge and our businesses performed very well. On a consolidated basis, revenue for the fourth quarter grew by 2.8% to CAD 12.8 billion. Adjusted EBITDA increased by 6.3% to CAD 1.32 billion, and adjusted earnings per share grew by 35.7% to CAD 1.52.

On a two-year basis, we saw average annualized growth in revenue of 4.9%, adjusted EBITDA growth of 9.1%, and adjusted earnings per share growth of 30.1%. Again, this quarter, our results outperformed our financial framework. Drug Retail delivered another strong quarter. Absolute sales increased 6.8%, with same-store sales increased by 7.9% in the fourth quarter, lapping a softer quarter of growth of 3.7% last year. We saw strong performance across both front store and Rx. Front store same-store sales were better by 6.1%, led by double-digit growth in cosmetics and OTC, benefiting from lighter social restrictions throughout most of the quarter. Pharmacy same-store sales grew 10.2%, benefiting from the strength of pharmacy services which grew by over 100% in the quarter as we supported the government COVID vaccine and testing programs.

On a two-year average, drug same-store sales have grown 5.8%, with front store at 4.5% and Rx at 7.6%. In food retail, same-store sales saw a growth of 1.1%, lapping a strong quarter of 8.6% last year. Although we saw eat-at-home trends coming off last year's levels, we continued to experience strong demand. Our market banners continued to outperform and post share gains. Discounts began to benefit from the return of price-sensitive customers gaining momentum towards the end of the quarter. Traffic momentum continued, improving again in Q4 and is showing signs of beginning to normalize to pre-pandemic levels. On a two-year average, food same-store sales reflected average growth of 4.9%. Performance in the quarter was against a backdrop of rising cost inflation and ongoing supply chain disruptions. Supply chains are facing unprecedented challenges around the world.

This is leading to high inflation in every industry, and it continues to be volatile. We are monitoring the supply chain situation very closely. With the largest distribution network in the country, our scale and experience has allowed us to navigate these challenges relatively well. Our teams are doing a great job prioritizing and adapting to these situations as they unfold. Our shelf price is the tail end of a chain of costs: shipping containers, fuel, farming, ingredients, labor, weather, to name a few. We watch this very carefully and focus on ensuring that our retail prices are competitive. During the quarter, we saw high rates of input inflation across the board. Our job every day is to ensure that any proposed cost increases are appropriate, keep items on the shelf, and deliver the best value to our customers.

Leading the way with our discount banners, leveraging the price investments that we made last year, and driving loyalty offers that really matter personally, we work to deliver value. In 2021, our online business generated more than CAD 3.1 billion in sales, an increase of 14% over last year. In Q4, online sales decreased by 8.4%, lapping last year's 158% growth rate. Our digital platform is now deployed and available throughout Canada. Q4 2021 was a quarter with less COVID restrictions than in 2020. We are pleased with our omni-channel performance as it continues to operate at penetration levels well above pre-COVID rates. Omni-channel is a key pillar of our service offering.

We continue to enhance our customers' shopping experience through our digital platform while offsetting its costs through optimizing operational efficiencies, deploying new technology, refining our delivery offering, and seeking out promotional and advertising opportunities. Retail gross margin in Q4 was 30.9%, up 150 basis points compared to last year. We continue to see traction leveraging our unique data to deliver effective food pricing and promotional strategies. Both our food and Drug Retail businesses benefited from a continued rebound of higher margin categories consistent with performance from the previous quarter. Pharmacy services were a key contributor to gross margin growth as COVID vaccines and testing peaked during the holiday season. Comparing to 2019, we have recovered from the challenges of 2020. Gross margin have improved by 80 basis points with similar improvements in both our food and drug businesses.

Focus on stability of our gross margin while driving our sales performance is a priority. We remain confident regarding our gross margin performance going forward. Retail SG&A as a % of sales was 20.9%, with the rate higher by 120 basis points compared to last year. The increase was driven by corporate one-time items, lapping austerity measures such as lower store hours in Shoppers, and increased labor costs associated with growth in Rx services. Corporate items included a CAD 90 million charge related to the optimization of our store network that we discussed on our last call, which was not considered an adjusting item. Also, note that COVID costs came in at CAD 8 million in the quarter, in line with our expectation. When we exclude, sorry, our one-time costs, we are pleased with our performance in the quarter.

Compared to 2019, our Q4 retail SG&A rate increased by 20 basis points, driven by higher labor costs to support growth in Rx services and some COVID costs. Adjusted retail EBITDA increased by CAD 60 million or 5.1% in the quarter. At PC Financial, revenue was up CAD 40 million, driven by higher interchange income as we are benefiting from increased spending on PC Mastercard. Adjusted EBITDA at the bank increased CAD 80 million year-over-year, primarily driven by favorability in interchange income and lower credit losses, and included a CAD 27 million gain related to the reversal of prior year commodity tax remittance. This was partially offset by higher points cost for redemptions, more normal marketing spend compared to last year, and an ECL provision release of CAD 11 million last year.

On a consolidated basis, adjusted EBITDA margin was 10.4% in the quarter, up 40 basis points compared to last year. In the quarter, IFRS net earnings available to common shareholders was CAD 744 million, up CAD 434 million, and fully diluted earnings per share were CAD 2.20. This include the CAD 301 million recovery related to the Glenhuron Bank income tax return. Retail free cash flow was at CAD 460 million in the quarter. For the full year, we increased retail free cash flow by over CAD 400 million. Our cash flow generation is strong. Our cash balance is high and increasing. In Q4, we repurchased CAD 200 million of common shares, finishing the year at CAD 1.2 billion, representing 15.6 million shares.

Looking ahead to 2022, volatility will remain. We expect inflationary pressures to continue and supply chains to remain challenging. The pandemic will continue to impact sales trends and year-over-year comparisons. That said, we are very pleased with the mix and positioning of our businesses, and our focus on retail excellence will continue to generate positive operational and financial performance. For full year 2022, we expect our retail business to grow earnings faster than sales. Earnings per share growth in the low double digits with higher growth in the first half of the year. We plan to invest approximately CAD 1.4 billion in capital expenditures, net of proceeds from property disposals, reflecting incremental store and distribution network investments.

To continue to return capital to shareholders by allocating a significant portion of our free cash flow to share repurchases. In the fourth quarter, we again demonstrated steady, consistent performance. As we continue our focus on retail excellence and on a few key strategic initiatives, our unique set of assets positions us very well for the future. I will now turn over the call to Galen.

Galen Weston
Chairman and President, Loblaw Companies

Thank you, Richard, and good morning. I'm pleased with Loblaw's performance in the fourth quarter as we ended the year in a position of strength. Our results were driven by retail excellence with a focus on the fundamentals, top line growth, margin expansion, and cost control. This took place amid complex circumstances as the communities we serve moved through various lockdowns and reopenings, and the country felt the impact of repeated supply chain disruptions, including several remarkable weather events. Our ability to respond to those extraordinary conditions was enabled by scaling up several of our strategic growth areas. Our e-commerce platform stretched beyond the CAD 3 billion mark as we kept our customers fed and well. We did so while providing uniquely personalized offers to PC Optimum members. Our loyalty program has become an increasingly effective merchandising tool for driving sales.

The most recent illustration has been our Points Days event, which provided Canadians with exceptional value across our supermarkets, drugstores, digital businesses, and partners such as Esso gas stations, a remarkably powerful campaign that drove results for the entire enterprise. This is a testament to the level of engagement in the program, which was recognized by Ipsos as one of the country's top ten most influential brands, the highest-ranked Canadian brand on the list. It's just one data point which reaffirms that digitally enabled, personalized connections to customers have significant runway as we look ahead. At the same time, as Richard mentioned, the growth of pharmacy services was an important part of how we served patients and reaffirmed our conviction that the convenient, connected, and local delivery of care will be an increasingly important part of how we will grow.

That relentless focus on our core business, paired with scaling up our strategic avenues for growth, builds upon an enduring commitment to the communities that we serve. That commitment also exists in our efforts to advance both social equity and sustainability. In that spirit, we're proud to announce Loblaw's commitment to achieve net zero carbon emissions by 2040. Having already surpassed our pledge to reduce our corporate footprint by 30% in 2030, we are squarely focused on this next challenge. It will see us deploy electric trucks, better lighting, more efficient heating and cooling, and other new and innovative measures. The need for action is as clear as our ambition and reflects the long-term view our company has held across generations.

We've remained focused on serving our customers every day through the highs and lows of the pandemic and look forward to building a better, more resilient country and business together. As we do so, our purpose, helping Canadians live life well, is the core of how we will create enduring value for shareholders. I'll now open the call for questions.

Roy MacDonald
VP of Investor Relations, Loblaw Companies

Thank you, Galen. Kelsey, if you'd please introduce the Q&A process.

Operator

Thank you. Ladies and gentlemen, we'll now begin the question and answer session. Should you have a question, please press the star followed by the one on your touch-tone phone. You will hear a three-tone prompt acknowledging your request, and your questions will be pooled in the order that they are received. Should you wish to decline from the polling process, please press the star followed by the two. If you are using a speakerphone, please lift the handset before pressing any keys. One moment, please, for your first question. Your first question does come from Michael Van Aelst from TD Securities. Please go ahead.

Michael Van Aelst
Managing Director of Consumer Staples, TD Securities

Thank you. I just wanted to start off by asking about the inflation rates that we're seeing right now and heading, you know, highs at least in the last decade or so. How are you seeing customers react or even adjust to these higher prices and both, I guess, within your banners and then within different categories?

Galen Weston
Chairman and President, Loblaw Companies

Yeah. Thanks, Michael. No question. At 5%, in the quarter, inflation is significant. You know, there continues to be significant pressure, you know, as we look forward, especially over the next couple of months. This is a result, as Richard said, of very real cost pressure all the way through the value chain. When it comes to the customer, you know, at the moment, we're not seeing a ceiling that's being reached by consumers in terms of prices at retail. However, they are becoming increasingly price sensitive. There's no question about that. We see it most notably in the accelerating performance of our discount business, and that's been particularly notable in the last couple of months.

Of course, the strength of our control brand. You know, you probably would have seen, especially in January, a strong emphasis around our No Name control brand in our stores, and we've seen very significant uptake on that front. You know, probably less significant but still notable has been the increase in engagement in our loyalty program, where of course, you know, there's substantial value available to customers who engage in the program proactively. You know, in terms of categories, you know, what categories are customers trading in and out of, you know, nothing really notable. It's the usual things. People will trade down, you know, from beef, you know, into pork or chicken.

You know, but you know, that stuff we would expect to continue and not yet at any form of extreme level. Yeah. Does that kind of give you a flavor of it?

Michael Van Aelst
Managing Director of Consumer Staples, TD Securities

Yeah, it does. Thank you. I guess that inflation being higher in the first part of the year is part of the reason why you have earnings growing and your guidance higher more in the first half than in the second half.

Richard Dufresne
CFO, Loblaw Companies

Yes, Michael, but also, like, inflation started in the second half of last year, so we're gonna be cycling that towards the second half. When we cycle that with the performance we also had in the second half, we think it's not gonna be as high as it's gonna be in our first half.

Michael Van Aelst
Managing Director of Consumer Staples, TD Securities

Okay. The other question I had was, with respect to Robert Sawyer's focus, 'cause he's been with you now for, I think it's about a year almost, roughly, I know he's been very extremely active. I'm wondering, after all the work he's done so far, what are the narratives focused on to try and improve operations over the next year or two?

Galen Weston
Chairman and President, Loblaw Companies

Yeah. You know, I think the general theme, and we use the term retail excellence, you know, is what Robert has been focused on and what he will continue to focus on. That is, it's the fundamentals. It's relentless focus and attention to detail, you know, on retail operations and merchandising. You know, Robert works very, very closely with the divisional presidents and their merchandising and operations teams. Simply put, I think we're tighter and paying much closer attention, you know, to some of that stuff than perhaps we have in the past.

I hate to use that, you know, well-worn maxim that retail is detail, but that is, you know, the case and that's what Robert brings, and he will continue to bring, you know, looking forward. There are a few places that we've talked about before that, you know, he is particularly focused on when it comes to driving kind of incremental performance. Network optimization, you know, is certainly one of them. You know, we're spending more money on new stores and renovations in 2022 than we have in the last couple of years, and seeing really strong indications, you know, of the contribution that those are going to make. You know, we're also very focused on making sure that we have the best cost, you know, in our relationships with our vendors.

While that continues to be collaborative, you know, it is another important area of focus for him.

Michael Van Aelst
Managing Director of Consumer Staples, TD Securities

Is there anything on private label that you could point out in terms of the, you know, the penetration or profitability that you might be working on?

Galen Weston
Chairman and President, Loblaw Companies

Well, always focused on looking for avenues to improve customer engagement and to improve profitability. Yeah, you know, do we see disproportionate amount of opportunity in control brand, if that's the question? I don't think so, not yet, you know, but it is certainly an area that Robert's spending considerable time.

Richard Dufresne
CFO, Loblaw Companies

Yeah, Michael, with this inflation that we're seeing, like, I think we've been trying to showcase our private brand more in our stores so that our consumers see the value and we're seeing some traction with that.

Michael Van Aelst
Managing Director of Consumer Staples, TD Securities

Thank you very much.

Operator

Thank you. Your next question comes from Irene Nattel from RBC. Please go ahead.

Irene Nattel
Managing Director, RBC

Thanks, and good morning. Just following up on the inflation discussion. You know, we just got off the Maple Leaf call, and they were talking about price increases that are coming through late March, early April. Can you talk about what you're expecting, you know, I guess the magnitude of the inflation that you're being faced with and the kinds of discussions you're having with suppliers at this point.

Richard Dufresne
CFO, Loblaw Companies

I guess you saw in our press release, Irene, that the inflation we experienced in the quarter was around 5%. That's what we're experiencing now. The number and volume of increase is definitely higher than we've seen historically. Right now our job is to sift through it as efficiently as we can.

Irene Nattel
Managing Director, RBC

Understood. Have you seen the trend you mentioned from the growth in discount? Are you seeing it accelerate and seeing things that trade down to private or not the trade down, the move to private label, and are you also seeing the other typical behaviors, frozen vs fresh and that kind of thing?

Galen Weston
Chairman and President, Loblaw Companies

Irene, it's an interesting dynamic here because, you know, we are now kind of in the 5%, you know, inflationary range. This is usually the place where you start to see meaningful, you know, behavior change. We're also coming in and out of COVID. Of course, there was a shift away from discount, as you know, that was a result of the COVID dynamic. You know, we're not seeing yet the kinds of behavior changes that would be typical of, you know, this type of inflation rate. It's hard to pin down. You know, it's not as extreme as you might expect it to be, but it's there. It's manifesting itself most explicitly in the growth of discount.

As I said, that has been particularly notable in the last kind of couple of months, six weeks or so, you know, where we've really seen that surge. We also talked about the price sensitivity algorithms, that we use with DINA. Those are getting more potent, which is another indication that price sensitivity is more important to customers today, you know, than it was, you know, this time last year. The noise here is that COVID shift vs the inflationary pressure, you know, both of them are shaping the consumer behavior, I'd say.

Irene Nattel
Managing Director, RBC

That's very helpful. Thank you. If I could just switch gears for a moment to Shoppers, which is a big chunk. I think it's about 40% of your EBITDA. Where do you think Shoppers is today in terms of Rx? Putting aside, you know, the pharmacy services, Rx volumes and sort of pre-COVID levels of front store demand, particularly in those high-margin categories like cosmetics.

Galen Weston
Chairman and President, Loblaw Companies

Yeah. Again, you know, because we've been in and out of lockdowns, you know, quite, you know, in quite a volatile way over the last, you know, two years, it's hard to, you know, to say explicitly. When we're out of lockdown, you know, the Shoppers Drug Mart, you know, front store categories surge. When we go back into lockdown, you know, those front store categories come off, you know, quite considerably. We were surging, you know, in the fourth quarter, and we're seeing some headwinds, you know, at the very end of the quarter and through this sort of latest phase of the lockdown.

Yet again, in some of the provinces where we see things opening up again, we see the Shoppers Drug Mart front shop business, you know, come right back. The other place there that we see a little bit of volatility, it's maybe more sustained, you know, performance is around, you know, our base script volume, you know, which is doctors perhaps not writing the same number of scripts that they would, typically. You know, doctors are not yet back working, as GPs at their full capacity. We expect that, you know, also to line up, you know, pretty directly or to correlate pretty directly to, increased openings.

Irene Nattel
Managing Director, RBC

That's great. Thank you.

Operator

Thank you. Your next question comes from Mark Petrie from CIBC. Please go ahead.

Mark Petrie
Equity Research Analyst, CIBC

Yeah, good morning. Just wanted to ask mostly on the retail gross margin performance. You know, clearly all the work on retail excellence is paying off, but could you just give a sense of the magnitude of the biggest contributors, be it, you know, procurement or private label mix? Are you able to quantify or at least roughly the impact of pharmacy services in Q4?

Richard Dufresne
CFO, Loblaw Companies

Yeah. If I start on the food side, essentially the performance in gross margin on the food side is just driven by better efficient merchandising and promotion activities. I think that'd be sort of the bulk of the benefit that we've seen so far. On Rx services, the gross margin is higher than the average Shoppers business, but the SG&A aspect of it is also higher than Shoppers' SG&A rate. Net-net, it's accretive to Shoppers' business, but like, it creates a bit of volatility in both of those figures.

Mark Petrie
Equity Research Analyst, CIBC

Okay, helpful. How does Loblaw Media fit into the retail margin performance today? How important is that to your margin outlook for 2022?

Richard Dufresne
CFO, Loblaw Companies

The media business is still quite small, but growing rapidly. It's a business where we feel that is gonna have significant strategic advantage and financial advantage going forward to our business. It's definitely gonna help in 2022, but it's more after that that we're probably gonna see the significance of that business. That business from a margin and sales perspective is at a significant premium to our retail business. To be able to replicate the same dollar or margins in that business, that would require like significant dollar on grocery or drug sales.

Mark Petrie
Equity Research Analyst, CIBC

Yeah. Understood. Okay. That sort of dovetails into my last question, which is, you know, in the outlook and in your commentary, you sort of highlighted the opportunity for margin expansion this year. I think the longer term framework typically is more about stable margins. I understand retail excellence work, you know, is a driver here, and obviously Loblaw Media as well, but do you think there's an opportunity to see margin expansion over the medium term, so call it, you know, three years?

Richard Dufresne
CFO, Loblaw Companies

It's tough to predict what's gonna happen to the future. What I can tell you, our focus is and has been stability of gross margin. If we can maintain our gross margin stable, if we can manage our SG&A rate well, we should be able to deliver decent performance to the business year in, year out. That is our daily focus. Not forgetting sales. We need sales performance to align with that, but that's sort of the metrics we're focused on. I would be remiss to not include market share. Like, to me, those are the four things we're focused on, and that's what we focus on on a daily basis.

Mark Petrie
Equity Research Analyst, CIBC

Okay. Understood. Thank you for the comments. All the best.

Operator

Thank you. Your next question comes from Vishal Shreedhar from National Bank. Please go ahead.

Vishal Shreedhar
Research Analyst, National Bank Financial

Hi. Thanks for taking my questions. Loblaw is continuing to perform amidst all these significant challenges that you're seeing coming at you from a variety of angles. Wondering how management feels about the in-stock positions in store, and is that something that's getting tougher over time, or is it stabilized now? If it hasn't stabilized, should we anticipate that in the near term?

Galen Weston
Chairman and President, Loblaw Companies

Yeah, we're feeling a lot better about our in-stock position today than we were, you know, say, three or four weeks ago, where it was particularly difficult. You know, that's a combination of both the structural challenges related to the supply chain, you know, the ability for us to destuff products, receive product at the ports, and then transport that product across the country. That has been challenged and disrupted over the last, you know, number of months. Then that was compounded by, you know, some particular weather events, you know, that affected our distribution channels in a way. I don't know if a disproportionate way, but certainly a way that resulted in unsatisfactory conditions in stores.

We're in much better shape now, and you know, see ourselves staying in that shape moving forward. It isn't like it was pre-COVID and you know, those supply chain challenges are still lurking there and you know, we would expect you know, to be slightly behind our best standard you know, for a little while longer.

Vishal Shreedhar
Research Analyst, National Bank Financial

Okay. You know, a different flavor of this question that's already been asked, but looking forward through 2022, management highlighted a variety of initiatives to deliver continued growth. It commented on strategic buying, leveraging customer loyalty and promo effectiveness. Solid results throughout 2021. Management's looking for another solid results through 2022. I was hoping in those buckets, if you can help us understand which ones are the major buckets driving that growth.

Richard Dufresne
CFO, Loblaw Companies

I think it's all the buckets. Like, it's a whole. Like, retail is detail, as Galen mentioned. We need to perform on all of these metrics, and it's our ability to perform well on all of those that will allow us to continue to deliver consistent performance. We're very focused on consistency. It's hard to do, but that's our area of focus, and that's what we wanna be continuing to deliver going forward.

Galen Weston
Chairman and President, Loblaw Companies

Vishal, maybe, you know, if I was to pick one, you know, where we are feeling particularly optimistic, you know, we're not even feeling it, we're seeing it, you know, is on the use of our data to enhance the decision-making really across the board. I know we've been talking about that, you know, and its potential for some time, but we are really beginning to see that impact showing up in our sales results each week. The way to think about that is we built a set of tools. Those tools were not suboptimal during COVID because there was less price sensitivity. There's now more price sensitivity. Those tools are, as a result, much more effective. Now we are scaling up the use of those tools.

In my remarks, I touched on the PC Optimum Points Days event as a big picture example of that. You know, just to kind of repeat the concept, that's a single event that's organized at an enterprise level, designed to drive sales at the item level, you know, like a bag of cookies, also at the category level, you know, say perhaps across an entire fresh department, and at the program level, you know, which would be, call it new businesses, you know, or adjacent businesses, whether it's e-commerce, whether it's financial services, you know, or even something like Joe Fresh.

You know, we just came off you know, our most recent and probably best executed event from a total enterprise integration point of view, and it drove meaningful top-line results in a very efficient manner from an investment perspective. That's happening at the micro level, you know, in day-to-day decisions in the merchandising desks, and we're learning how to mobilize it at the macro level to move the needle you know, in particular weeks and months quite significantly.

Vishal Shreedhar
Research Analyst, National Bank Financial

Are you able to measure the benefit delivered from those programs on gross margin vs base case?

Galen Weston
Chairman and President, Loblaw Companies

Yes.

Vishal Shreedhar
Research Analyst, National Bank Financial

Okay. Maybe just one more question. Obviously, a lot of media discussion related to some of your discussions or media chatter related to some of the discussions with vendors, and the difficult conversations regarding pricing. I'm wondering if management can provide context on if some of these discussions you're having with vendors is part of a broader way to think about, you know, the space allocated to certain sectors and the positioning of private label, or is that media discussion more of a isolated event with one-on-one discussions with the suppliers?

Richard Dufresne
CFO, Loblaw Companies

Okay, we don't wanna comment on the specific discussions about our relationship with our vendors. They are our partners, and we really value our relationship with all of them. As to how we manage these cost increase requests coming from them, we have a team of experts, and what they do is they deconstruct the cost of each SKU into its components, such as the raw ingredients, the packaging, the labor and transport, and look at what's been happening to the cost of all of these components. Using their analysis, we're now well-positioned to assess the requests that are sent our way. Also, we deal with a large number of vendors, and this also provides us with a very strong perspective on what's happening on cost increase. That's how we're dealing with this at the moment.

Galen Weston
Chairman and President, Loblaw Companies

Thank you.

Operator

Thank you. Your next question comes from Kenric Tyghe from ATB Capital Markets. Please go ahead.

Kenric Tyghe
Managing Director of Equity Research, ATB Capital Markets

Thank you, and good morning. Galen, I heard your comments earlier in the call with respect to beauty and sort of the ebbs and flows. A follow-up question to that would be how do you think that how consumers shop beauty and the preferences will evolve in beauty on the back of this pandemic. Is there any insight you could share there as to just any changes you've seen in the consumer's approach to beauty spend, and the read-through that would create for your beauty business?

Galen Weston
Chairman and President, Loblaw Companies

Yes. The consumer behavior pattern, you know, when it comes to shopping pretty much every category, is evolving. There's no doubt that there's substantially more beauty sales, for example, online. You know, we just recently introduced a digital tool that allows you to see, you know, online what a particular color cosmetic, you know, might look like on your face without having to try it on in the store. But I would describe these as evolutionary as opposed to transformational. Certainly in the shorter term, you know, call it the next six to 12 months, the much bigger forces around consumer behavior relate very much to COVID and the end of COVID or lockdowns, you know, and the end of lockdowns.

The point I was trying to make earlier is that, it's almost like a light switch. You know, when the market opens up, customers come back to the stores, and they purchase beauty items very much, you know, the same way. The impact on the sales volume is meaningful.

Kenric Tyghe
Managing Director of Equity Research, ATB Capital Markets

Thank you again. Just with respect to the supply position, you commented, you know, a lot happier with where you were, but not back to where you'd like to be. Is the sort of path here likely to be fairly lumpy, particularly in the context of the blockade, that there are gonna be some puts and takes between sort of here and there with respect to your in-stock position? You know, certainly channel check-wise, it appears that, but that could also just be a bit of a false read from a pretty limited sample set. Any further thoughts there?

Galen Weston
Chairman and President, Loblaw Companies

Well, it's been a volatile year in that respect, so I wanna be careful not to, you know, predict the future with too much, you know, too much confidence. But as we look forward, we see most of that volatility now behind us, and we're kind of back to more consistent, you know, structural constraints, you know, as opposed to those one-off disruptions, you know, that would result in us seeing big gaps or holes on the shelf in a particular week, you know, as we have seen in the last month or two. The pressures are still real. The ability for suppliers to source raw materials remains a bit constrained.

There are challenges on the labor front in terms of having people able to work in manufacturing facilities. We touched on this, I think in Q3 or maybe even in Q2. One of the consequences of that is that vendors will focus their production capacity on their highest volume SKUs. That you know results in the smaller SKUs or the alternative flavors you know not being as available. Those are the places, you know, where you would expect as a consumer to see perhaps less assortment you know from a particular brand than you might be used to.

We work, you know, very confidently and diligently to source other vendors, you know, and bring them into the stores to make sure that our customers have the breadth of assortment that they need. You know, but that's the way, you know, we're managing the business right now, you know, with the caveat that there might still be future shocks, but you know, those disruptions from the last few months are behind us.

Richard Dufresne
CFO, Loblaw Companies

Yeah. If I might add from a financial perspective, you've not heard us talk about supply chain being a factor affecting our costs. There's been a slight impact, but it's been immaterial.

Kenric Tyghe
Managing Director of Equity Research, ATB Capital Markets

Thank you, Richard. A quick final one for me, and probably a long shot. Any additional color you could provide on that, the composition of that CAD 3.1 billion? I mean, we know it typically. We knew what the weighting was pre-COVID in terms of Food Retail vs Drug Retail, but any further insight on that one?

Galen Weston
Chairman and President, Loblaw Companies

No. We won't break it down for you. I mean, I'll provide a little bit of color on what's happening, you know, in e-commerce. I mean, first and foremost, we're quite comfortable with where that performance sits. I think as Richard mentioned in his remarks, Q4 was lapping peak e-commerce sales, particularly, on the food and grocery side. You know, we're seeing, you know, the consequence of lapping that. We were fully locked down in the fourth quarter last year, 2020, and we were almost fully open in 2021. That's the largest driver of the discrepancy, you know, in the performance.

The one thing I would add just for color, you know, we continue to see robust strength on the delivery side, you know, of our business. If you remember, we launched with enthusiasm our home delivery channel in the GTA and in Montreal and a couple of other cities over the last few months. We're very pleased with the traction and performance that we're seeing from that value proposition.

Kenric Tyghe
Managing Director of Equity Research, ATB Capital Markets

Thank you. Best of luck. I'll get back in queue.

Operator

Thank you. Your next question comes from Patricia Baker from Scotiabank. Go ahead.

Patricia Baker
Director of Retailing and Global Equity Research, Scotiabank

Yeah, good morning, everyone. Thank you. Richard, in the outlook, you indicated that the CapEx in FY 2022 would be CAD 1.4 billion. Can you talk a little bit about where you're spending and what projects you're gonna be executing against in 2022?

Richard Dufresne
CFO, Loblaw Companies

Yeah. Essentially, it's real estate. You're gonna see us spend money in our store network. That's essentially most of the increase.

Patricia Baker
Director of Retailing and Global Equity Research, Scotiabank

Renovating stores or

Richard Dufresne
CFO, Loblaw Companies

Renovating stores, building new stores, like the whole thing.

Patricia Baker
Director of Retailing and Global Equity Research, Scotiabank

Okay. Are you willing, at this point, to tell us how many new stores you expect to build in 2022?

Richard Dufresne
CFO, Loblaw Companies

Too early even, Patricia. Sorry.

Patricia Baker
Director of Retailing and Global Equity Research, Scotiabank

Okay. Fair enough. Just on your very strong and quite nice to see gross margin performance in retail up 150 basis points in the quarter. If we look back to the performance on the gross margin in the third quarter, would it be fair to say that it was more balanced in Q4 relative to Q3? In other words, that both Food Retail and Shoppers contributed.

Richard Dufresne
CFO, Loblaw Companies

I'd say it's more or less the same, Patricia. Like, we had strong.

Patricia Baker
Director of Retailing and Global Equity Research, Scotiabank

Okay.

Richard Dufresne
CFO, Loblaw Companies

Contribution in both Q3 and Q4 from both businesses.

Patricia Baker
Director of Retailing and Global Equity Research, Scotiabank

Okay. You emphasized that one of the things that you're very much focused on is market share. What can you tell us about 2021 and Q4 with respect to market share?

Galen Weston
Chairman and President, Loblaw Companies

Very happy with our progress. You know, I think I've touched on this, and you can imply a market share impact. The market division, you know, especially since the close of Q4, you know, is facing increasing headwinds, you know, as more and more customers start to shift their behavior towards discount, you know, which is benefiting disproportionately. We feel, we're very happy with the way market is performing relative to its peers, and that continues to be the case as we look forward. I'd say really encouraged, especially over the last six or eight weeks around the accelerating performance of our discount business. You know, that's the context. Maybe it'll help you think about market share.

Patricia Baker
Director of Retailing and Global Equity Research, Scotiabank

Yep. No, absolutely. Thank you for that, Galen.

Operator

Thank you. Your next question comes from Peter Sklar from BMO Capital Markets. Please go ahead.

Peter Sklar
Consumer Analyst, BMO Capital Markets

Thank you. Richard, question for you. In the guidance, like your guidance is the first half of 2022 is gonna be stronger than the second half, and you said because we're at these high levels of inflation. The first half, you're comping more moderate levels of inflation, but then by the second half, you're comping against strong levels. That's basically the argument. Explain to me how this whole inflation argument wraps into it. Because, yeah, you're getting more price through on the top line, but also, like, you're facing cost pressures. Like, I can't recall when you've ever seen cost pressures you're facing like this, not only cost of goods sold but, you know, everything. You know, distribution, labor. It's everything.

Explain to me how you're wrapping in this inflation argument and how that leads to a stronger first half than the second half.

Richard Dufresne
CFO, Loblaw Companies

So far we've been successful in passing through the inflation. If it stays at the levels we're in now, I think we should be able to continue to do it. We have good visibility in our business for the next like at least a few months. We definitely feel more confident about the first half compared to the second half. After that, it's tough. Like, we're coming out of the pandemic. We saw a glimpse of being out last year, but, like, who knows how it's gonna be this year, so it becomes a little bit more fuzzy for the second half. We do know, though, that we're gonna be cycling this high inflation starting in July.

That's how we built our budget and determined our outlook for 2022.

Peter Sklar
Consumer Analyst, BMO Capital Markets

Right. How would you characterize your strategy in Loblaw's conventional and discount banners in terms of price leadership? Like, do you feel you provide price leadership, or you feel that other banners provide price leadership and you like to follow along? How would you characterize your strategy in terms of where you wanna be in terms of price leadership, you know, as we go through this really tough inflationary period?

Galen Weston
Chairman and President, Loblaw Companies

Well, I think big picture, we wanna be the best. We wanna be the best market division store, and we wanna be the best, you know, large box superstore, and we wanna be the best, you know, hard discount business. If you're in the hard discount space, you need to have very competitive pricing. You know, we are, as always, you know, committed to that. It's not just about price, though, it's the quality of your fresh proposition, it's the consistency of your store experience, it's your control brand program, it's the sophistication of your merchandising efforts, you know, both from a promotional perspective and an assortment point of view. You know, I'd say, you know, the way to think about this is, you know, we are watching our price position very, very carefully.

We do it every week. You know, the merchandising teams are seeing opportunities you know, to get more credit for less investment than we were seeing last year. That is what we're trying to optimize for right now. That's what you've seen the teams do over the last nine months, and that's driven a big part of the margin expansion. It's precisely those same things that give us the confidence that we can sustain that at least through the first half of the year.

Peter Sklar
Consumer Analyst, BMO Capital Markets

Galen, when you say your merchandising teams are seeing these opportunities, like what exactly do you mean? Is this where they're using data and understanding the demand elasticity better, or they're just seeing gaps where your competitors aren't playing? What do you mean by that?

Galen Weston
Chairman and President, Loblaw Companies

I mean that. I mean both. It's a little bit. I mean, we can go right down into the detail, which we shouldn't do today. The way to think about it is there are opportunities at every element of our go-to-market strategy. The teams have been going through category by category, promotional strategy by promotional strategy, and you know, that's what is contributing to the positive results.

Peter Sklar
Consumer Analyst, BMO Capital Markets

Okay.

Galen Weston
Chairman and President, Loblaw Companies

Um-

Richard Dufresne
CFO, Loblaw Companies

Yeah. We

Peter Sklar
Consumer Analyst, BMO Capital Markets

Sorry, go ahead, Richard.

Richard Dufresne
CFO, Loblaw Companies

No, we feel we have a good grip on our gross margin. We feel we have a good grip on our sales performance, and we feel we have a good grip on SG&A. That's how you run successfully a business like ours. That's the feeling in the business right now. That's why we have that confidence for the first half.

Peter Sklar
Consumer Analyst, BMO Capital Markets

Just changing topics, and my last question is on the e-commerce. You'll remember in kind of 2020 when e-commerce exploded, and you were just throwing labor at the issue, and you disclosed you lost CAD 200 million. Can you talk a little bit about, you know, your profitability for e-commerce in 2021? Can you know, give us some indication of where that CAD 200 million loss went to and what the outlook is for 2022?

Richard Dufresne
CFO, Loblaw Companies

That's a tough one, okay, because it's actually quite volatile, Peter. Like when we are in lockdowns and penetration rate shoots up, puts more volume in the system and profitability shoots up. That was actually an interesting data point from our perspective, because we see that as we push more volume into the system, we definitely get improvements in efficiency, which translates into profitability. It's helping us to find ways to become more efficient. To be able to predict exactly where it's gonna be, it's very difficult because tell me where penetration is gonna be three weeks from now, and I'll be able to give you a sense. The business has not yet stabilized.

We feel we continue to progress in that business. It's probably gonna be more like 2023, where hopefully we're back to normal and we have a better sense of where that business will land.

Peter Sklar
Consumer Analyst, BMO Capital Markets

What's the read through that, Richard, you would hope the business could break even, you know, as you like to measure it financially in 2023? Is that kind of where your hope is?

Galen Weston
Chairman and President, Loblaw Companies

I think it's too early to say that. I mean, it depends entirely on the growth rate of penetration, as Richard said, post this kind of COVID period. You know, as long as there is growth, you know, we will invest to maintain the appropriate level of market share. You know, that has an impact, you know, on the overall profitability. The message, you know, that you should take away from Richard's comments, I think, is that we have seen, you know, a satisfactory economic outcome, you know, at certain levels of volume, you know, when we've been able to get the line up the costs with the sales in an efficient way.

We'll continue to work to optimize, you know, as the business normalizes.

Peter Sklar
Consumer Analyst, BMO Capital Markets

Okay, I get that. Thank you for your comments.

Operator

Thank you. Your last question comes from Chris Li from Desjardins. Please go ahead.

Chris Li
Managing Director of Equity Research, Desjardins

Hi, good morning. Maybe just first question on digital retail again. Can you maybe just elaborate a little bit on some of the specific opportunities that you see to optimize operational efficiencies as it relates to delivery and the cost of fulfillment? Thank you.

Galen Weston
Chairman and President, Loblaw Companies

Well, I'm not gonna go through the list of initiatives. You know, but start with just better picking algorithms as you move people through the store. You know, there is always opportunity to improve that. A better, a more efficient process from the order staging, you know, out to people's cars. We've actually just opened you know, our first full assortment micro-fulfillment center. You know, we've talked before about the importance of improving pick productivity you know, by centralizing you know, assortment in these micro-fulfillment centers. You know, you'll see us continue to make investments like that you know, to improve the economics.

Chris Li
Managing Director of Equity Research, Desjardins

Okay, that's helpful. Galen, I think on the last earnings call, you mentioned that as part of the retail excellence initiatives you guys have identified areas or have raised prices on certain products that customers weren't really giving you the credit for. Just wondering, like, where are you at on that journey? Has it largely been completed?

Galen Weston
Chairman and President, Loblaw Companies

Sorry, Chris, could you just repeat that? You're asking about products that were priced?

Chris Li
Managing Director of Equity Research, Desjardins

Oh, sorry. Yeah. No, I think on the last call you mentioned that as part of your retail excellence, you guys were raising prices on certain products that, you know, that the customers were not really giving you the credit for when you had them on promotions. So just wondering if you have finished doing those type of pricing analysis.

Galen Weston
Chairman and President, Loblaw Companies

Yeah. Again, I think to be clear, that's optimizing, you know, our value portfolio within a category, and making sure that we are making investments in the products that customers care about most. That really goes in the bucket that we talked about earlier, which is the detailed approach, you know, to merchandising strategies, promotional strategies, increasingly using the data available to us to make smarter decisions. It's an ongoing thing as opposed to, you know, we're ever gonna finish. Let's say we finish all the categories, which we haven't done yet, but if we finish all the categories, as soon as we're done, we're gonna start at the front of the line again and do all the categories again. This...

Think about it not as an initiative with a finite delivery date, but just an ongoing way of doing business that makes sure we're optimizing our category structures all the time.

Chris Li
Managing Director of Equity Research, Desjardins

Okay, that's helpful. Maybe just a quick one on the PC Optimum program. I mean, it's already the largest loyalty program in Canada, I think with 80 million active members. I guess my question is, has that number grown or is there room for that membership base to grow or is there real opportunity really just trying to increase engagement with your existing members?

Galen Weston
Chairman and President, Loblaw Companies

The biggest opportunity by far is increasing the level of engagement, you know, within that 18 million person list. We are constantly bringing new people into the program. We have attrition, but it's taking our highly engaged base and increasing that week-over-week, month-over-month. The last six months have been, you know, pretty encouraging on that front. One thing I didn't talk about when I mentioned the PC Points Days event, although it wasn't intended to do this, it had a secondary consequence, which was driving up overall engagement, number of people downloading the app, number of people checking their offers, you know, in any given week. It had a pretty synergistic effect on that front as well.

Chris Li
Managing Director of Equity Research, Desjardins

Perfect. Maybe just a last quick one for Richard. The COVID expense run rate of CAD 8 million in the quarter, is that a good run rate to pencil in for the year?

Richard Dufresne
CFO, Loblaw Companies

Yeah, for the moment, yes. We'll update you, every quarter on that one, Chris.

Chris Li
Managing Director of Equity Research, Desjardins

Perfect. Okay, thanks, and best of luck.

Richard Dufresne
CFO, Loblaw Companies

Thank you.

Operator

Thank you. There are no further questions at this time. You may please proceed.

Galen Weston
Chairman and President, Loblaw Companies

Great. Thanks very much for your time, everybody. If you have any follow-up questions, give me a shout or drop me a line and circle May fourth on your calendar when we will be releasing our Q1 results. Have a great day.

Operator

Ladies and gentlemen, this concludes your conference call for today. We thank you very much for participating and ask that you please disconnect your line.

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