Pizza Pizza Royalty Corp. (TSX:PZA)
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14.08
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May 7, 2026, 4:00 PM EST
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Earnings Call: Q4 2024

Mar 31, 2025

Operator

Ladies and gentlemen, thank you for standing by, and welcome to the Pizza Pizza Royalty Corp's earnings call for the fourth quarter of 2024. During the presentation, all participants will be in a listen-only mode. After the speaker's remarks, there will be a question-and-answer session. If you would like to ask a question during this time, simply press star one on your telephone keypad. As a reminder, this conference is being recorded on March 31, 2025. I will now turn the call over to Christine D'Sylva, CFO. Please go ahead.

Christine D'Sylva
CFO, Pizza Pizza Royalty Corp

Thank you, everyone, and welcome to Pizza Pizza Royalty Corp's earnings call for the fourth quarter, ended December 31, 2024. Joining me on the call today is Pizza Pizza Limited's Chief Executive Officer, Paul Goddard. Just a quick note, our discussion today will contain forward-looking statements that may involve risks relating to future events. Actual events may differ materially from the projections discussed today. All forward-looking statements should be considered in conjunction with the cautionary language in our earnings press release and the risk factors included in our annual information form. Please refer to our earnings press release and the MD&A in the investor relations section of our website for a reconciliation of non-IFRS measures mentioned on this call. As a reminder, analysts are welcome to ask questions after the prepared remarks. Portfolio managers, media, and shareholders can contact us after the call.

With that, I'd like to turn the call over to Paul Goddard to provide a business update.

Paul Goddard
CEO, Pizza Pizza Limited

Thank you, Christine, and good afternoon, everyone. Thanks for joining us. Today, I will discuss our Q4 results and provide a brief outlook on 2025. Christine will then summarize our key financial highlights before the Q&A at the end of our remarks. Proud of what our brands accomplished this past year. Despite industry-wide challenges, we achieved remarkable milestones in our network growth with the opening of 48 new restaurants across Canada. In fact, we now have a restaurant in every Canadian province. Moreover, when we include our Mexican restaurants, we have surpassed 800 locations, so we're very proud of that. However, 2024 was not without its challenges. We continued to experience headwinds as we navigated ongoing reduced consumer spending and its impact on food service, particularly on our delivery channels.

Additionally, in Q4, our marketing plans were impacted by the Canada Post strike as our holiday flyers did not reach our customers as initially planned. As we closed out 2024, our brands reported a combined 3.9% same-store sales decline in the fourth quarter, with Pizza Pizza restaurants reporting a 4.3% decline after two prior years of strong growth, and Pizza 73 restaurants reporting a small decline of 0.7%. For the year, Pizza Pizza restaurants reported same-store sales decline of 3.8%, while Pizza 73 reported positive sales growth of 2.3%. Both brands saw a decline in traffic, mainly on the delivery side of the business, as a result of heightened competition and pressures on consumer spending. In terms of average check, Pizza Pizza's check was flat, while Pizza 73 had an increase in the average check. While we recognize we still have work to do, we see many opportunities ahead.

Our sales recovery strategy for 2025 will leverage our brand strength and strong everyday value leadership position, backed by our core product propositions and ongoing menu innovation, convenient restaurants, and superb customer experience, including the digital experience. Speaking to a few specific areas, first is our focus on value. As we discussed in our last call, the QSR food service category is highly competitive, and the heightened level of discounting continued in the quarter. We need to ensure we can attract customers, but we have to find the fine balance between value pricing and also ensuring the profitability of our restaurant owner-operators. In the fourth quarter, we continued our focus on promoting value to our customers as we look to gain share of consumers' QSR spend.

Beyond our always-on value messages, in the fourth quarter, Pizza Pizza launched a new promotion to ensure we are delivering to our customers craving for value. Our Slice of the Price campaign offered customers a large pizza with four toppings at an industry-leading CAD 13.99 price point. We also continued to aggressively promote our pizza and wings combo, offering incredible value at a CAD 19.99 price point. At Pizza 73, as we've mentioned on previous calls, we've introduced new offers and bundles, each at attractive price points. From snack boxes at the sub-CAD 10 level to the successful launch of an XXL 18-inch pizza at a CAD 19.99 price point, we have been speaking directly to the value that customers are looking for, and these new offerings have been very well received.

Meanwhile, at Pizza Pizza, over the last three years, we have seen a shift in customer behavior, with customers increasingly moving to pickup orders to save on delivery tip and third-party channel surcharges where that's relevant. We continued our focus on this channel and refreshed our creative across the Pizza Pizza storefront network, promoting aggressive value options, and just an example of that is our two for $6 slice special and other attractive pickup specials. Ensuring we are convenient and accessible to all potential customers has always been a priority for our business and has proven to be a key differentiator for us, especially with our expansive restaurant network across Canada and our award-winning digital channels for customers to order on.

Our customers continue to recognize our strong value proposition and convenience, and our innovative marketing activities and partnerships continue to be recognized as industry-best in class and are always well received by Canadians, driving visibility and incremental sales. I wanted to quickly highlight a few points about our brand strength and innovation as seen this quarter. In the past, we've talked about owning key days and occasions, but we also like to be at the forefront of current trending topics. This fall, we tapped into the political zeitgeist to help boost visibility for our chicken category. We launched the Bipartisan Wings Program as tensions rose amidst the U.S. election. Complete with left-wing and right-wing parody ads, the campaign thrust Pizza Pizza into the headlines while giving a significant sales lift to our chicken category.

Fourth quarter is always an exciting time for our brands as our high-profile sports sponsorships kick off their seasons. This quarter, to celebrate our long-standing partnership with the Toronto Raptors during their 30th anniversary season, Pizza Pizza launched the Raptors Mega Slice, a gigantic pizza slice equal in size to a large pizza. This unique item, packaging and product experience, drove significant engagement within the Raptors fan base, and actually, the packaging became a collector's item for people on social media as well. It was amazing to see the secondary effects of that, and we had support from the Raptors mascot as well. We also continued our pioneering Score a Slice and Score a Pie promotions at our NHL partner arenas across the country. These activations drive customers to our app and allow our marketing team to keep engaging with them and, importantly, for return visits.

This leads me to the third, and I would say the most critical aspect of our sales driving initiatives, and that is the customer experience. Because customers have a plethora of restaurants to choose from, we have to ensure that from end to end, the customer's experience with us is second to none. To that end, we continue to invest in our digital ordering platform, loyalty program, business intelligence tools, as well as our in-store design and technology. Importantly, I just mentioned on the human side, we also focus on ensuring that we have the friendliest possible experience for our guests, whether it's at the front counter when they walk in, whether it's at their front door if it's a delivery order, or over the phone if they call 967-1111 or 7373 in Alberta, or online. We want to make sure we give that personal human touch.

On the tech side, we have an in-house team of app and website developers and QA experts who are constantly enhancing our platform based on customer feedback while also removing any friction points or bugs. We are a pioneer in loyalty, having had our Club 11-11 program running now for over 10 years, and we have approximately 1.5 million enrolled users, which we're very proud of. We are currently updating Club 11-11 with new functionality, including real-time push notifications, reminding members when the rewards are available and, again, when they're about to expire. Last year, we saw record use of the program as well due to the enhancements with really millions of dollars in Loyalty Dough redemption, so that's very exciting to see. We continue to improve our tech stack, supporting this existing program while we investigate opportunities to enhance it.

We're constantly working on our restaurant refresh and renovation program, adding the most current and inviting look for our customers with new contemporary designs and exterior signage. Customer satisfaction is paramount. It's a mission we focus on each and every day, and we continually work to elevate that customer experience with our talented operators who are trained and retrained and motivated to become A level, the best of the best, not only at Pizza Pizza but in the QSR industry. As we look ahead to 2025, we know that there is significant competition for consumer spending, especially with the impact tariffs are poised to have on our customers' wallets, but the overall strength of our foundation remains the same: our brand strength and resonant marketing messages, a continually enhanced menu and industry-leading packaging, relentless innovations across our technology platform, reliable consistency and quality, and unrivaled convenience for our customers.

These leading attributes will be key to our growth as we go forward. Before I turn the call over to Christine, I just wanted to briefly discuss our restaurant network growth as well. We remain focused on growing our business across Canada, and we are known and respected as a major homegrown national brand and the leading pizza chain in the country. During the quarter, we opened eight traditional and three non-traditional Pizza Pizza locations. Meanwhile, at Pizza 73, we opened one traditional location and one non-traditional Pizza 73 location. We closed three non-traditional Pizza Pizza sites and three non-traditional Pizza 73 sites. As I mentioned earlier, for the full year, we opened a record 48 new restaurants across Canada, which we're very proud of. We also did close 22 smaller non-traditional locations and three traditional locations.

For the traditional closures, adjacent restaurants benefited by absorbing the closed stores territory. While we continue to focus on our national expansion plans, we are pleased to say that half of our traditional store openings have been in our biggest, longest-standing, most penetrated, lucrative market, the province of Ontario. Beyond Canada, we now have four restaurants operating in Guadalajara, Mexico, and the royalties to the royalty corp commenced in October 2024. Although it is still early days for Mexico, we're pleased with our restaurant's performance today, and we're continuing to work closely with our Mexican partners on the next set of restaurant openings and expect more openings this year, so stay tuned. As we look to 2025, Pizza Pizza Management expects to continue its restaurant network expansion with roughly 2%-3% traditional restaurant growth.

Additionally, we look to complete our renovation program as we currently have over 93% of our restaurants featuring our new modern image, and we will also continue with significant upgrades in regards to restaurant equipment such as more efficient ovens, digital menu boards, and other in-store technology. We continue to have a large pipeline of franchise leads that are eager to join the team, and we also have many of our current franchisees looking to expand too. I would just mention in passing as well that we did receive a very prestigious award this quarter from the Elite Franchise Group out of the U.K. They evaluated 100 applicants across Canada, many, many leading brands that you would know very, very well. We had some very stiff competition, but Pizza Pizza came out on top as the number one recognized elite franchise, so we are very proud of that as well.

Certainly, that reflects the quality of our operators, our business, and certainly helps sell more franchises as well. We are very proud of that. Now, some closing remarks. As mentioned, we will continue to drive business by leaning into our value offerings, innovation, marketing, and brand initiatives while providing high-quality, delicious, hot and fresh food to our customers wherever and whenever they want us. We know the economic landscape is challenged, and customers are much more deliberate in managing their overall spend, but we will ensure that our customers continue to see us offering the best food at the best price. Finally, I would like to close by thanking our entire team, our corporate employees, and operators alike for everything you do for our customers, our communities, and for each other, especially in this difficult macro-operating environment.

It is truly an honor to work alongside all of you as we build an innovative, ambitious, and collaborative culture right across the country at both brands. I think the best is yet to come. Thank you for listening, and I'll now ask Christine to provide a brief financial update.

Christine D'Sylva
CFO, Pizza Pizza Royalty Corp

Thanks, Paul. Before going into the results of the quarter, I wanted to remind everyone of our structure. Pizza Pizza Royalty Corp is a top-line restaurant royalty corp that earns a monthly royalty through a license agreement with Pizza Pizza Limited. In exchange for the use of the Pizza Pizza and Pizza 73 trademarks in its restaurant operations, Pizza Pizza Limited pays the partnership a monthly royalty calculated as a percentage of royalty pool sales.

Growth in the corp is derived from increasing the same-store sales of the restaurants in the pool and by adding new restaurants to the pool each year. For fiscal 2024, the royalty pool was adjusted on January 1, 2024, to 774 restaurants, comprised of 672 Pizza Pizzas and 102 Pizza 73s. With that, I'll briefly cover some financial results for the quarter. As Paul mentioned, same-store sales, a key driver of yield growth for shareholders, decreased 3.9% for the quarter. Pizza Pizza restaurants reported same-store sales declines of 4.3%, and Pizza 73 restaurants decreased 0.7%. Both brands experienced a decline in traffic, with Pizza Pizza's average tickets being relatively flat and Pizza 73's increasing. The combination of new restaurants added to the royalty pool on January 1 and the same-store sales decline resulted in a decrease in Pizza Pizza's royalty pool system sales and the corresponding royalty income.

Royalty pool system sales for the quarter decreased 2.1% to CAD 160.5 million from CAD 163.9 million in the same quarter last year. By brand, sales from the 672 Pizza Pizza restaurants in the pool decreased 2.4% to CAD 137.7 million for the quarter, and sales from the 102 Pizza 73 restaurants decreased 0.2% to CAD 22.8 million for the quarter. For the year, royalty pool system sales decreased 1.2% to CAD 620.6 million from CAD 628.4 million. The partnership's royalty income earned as a percentage of royalty pool sales decreased 1.9% to CAD 10.3 million for the quarter and decreased 1% to CAD 39.8 million for the year. Beyond royalty income, the partnership also earns interest income on its cash and short-term investments. For the quarter, the partnership earned CAD 70,000, and for the year, it earned CAD 386,000.

Now, turning to partnership expenses, administrative expenses, including listing costs as well as director, legal, and auditor fees for the quarter were CAD 221,000, and for the year, were CAD 717,000. In addition to administrative expenses, the partnership is making interest-only payments on its CAD 47 million credit facility. Interest paid in the quarter was CAD 322,000 and CAD 1.3 million for the year. The interest rate is locked through April 2025 using swap agreements that fix the interest at a rate of 1.81 plus the credit spread for a combined rate of 2.685. In subsequent years, the company renewed the credit facility for three years, with maturity now set for April 2028. The balance of the facility remained unchanged, however, the credit spread table increased slightly. The company is working with its lenders to establish new three-year interest rate swaps, which would commence when the existing ones expire in April 2025.

Now, after the partnership has received royalty and interest income and paid administrative and interest expenses, the resulting net cash is available for distribution to its two partners based on their ownership. After the 2024 vending and a true-up of the prior year, Pizza Pizza Limited's ownership increased to 25.2% of the fully diluted shares. Pizza Pizza Royalty Corp shares in the remaining 74.8% of the partnership distribution. The royalty corp pays its taxes on its share of the partnership earnings, and any residual cash is available for dividends to the company shareholders. Turning to shareholder dividends, the company declared shareholder dividends of CAD 5.7 million for the quarter, or CAD 0.2325 per share. This is compared to CAD 0.23 per share in 2023. The payout ratio for the quarter was 104%.

For the year, the company declared shareholder dividends of CAD 22.9 million, or CAD 0.93 per share, compared to CAD 21.8 million, or CAD 0.8875 per share in 2023. The payout ratio was 110% for the year and resulted in the company's working capital reserve decreasing to CAD 6.1 million as of the end of 2024. This excludes the reclassification of the credit facility. The CAD 6.1 million working capital reserve is available to stabilize dividends and fund other expenditures in the event of short to medium-term variability in sales and in-turn royalty. The company has historically targeted a payout ratio at or near 100% on an annualized basis. That concludes the financial overview. I'd like to turn the call back to our operator to poll for questions.

Operator

Thank you. Ladies and gentlemen, we will now begin the question and answer session. Should you have a question, please press star one in your touchstone phone.

You will hear a prompt that your hand has been raised. Should you wish to decline from the polling process, please press star two. If you're using a speakerphone, please lift the handset before pressing any keys. One moment, please, for your first question. Your first question comes from Derek Lessard of TD Cowen. Your line is already open.

Derek Lessard
Analyst, TD Cowen

Yeah, good afternoon, everybody. Good to hear your voices and congrats on that 800th store.

Paul Goddard
CEO, Pizza Pizza Limited

Thanks, Derek. Likewise.

Derek Lessard
Analyst, TD Cowen

Maybe just I want to start on the consumer. Just curious, obviously, you guys are on the front lines. I was wondering in terms of the behavior, are you seeing the effects more on the bundling side? Are consumers maybe foregoing the extra dipping sauce and sides? Are they picking up more to avoid the delivery costs? How is the, I guess, the weakness in the consumer really manifesting itself?

Paul Goddard
CEO, Pizza Pizza Limited

Yes, that's a good question, Derek. Really, to answer, it is a bit of all of the above. I mean, we definitely see an industry trend towards pickups for sure, away from delivery, which I think shows the affordability of delivery being challenged across the whole industry. That is the case. People are—we notice that our bundles are still very popular. I mean, you might see some shift in which bundles, but we try and create those to really speak to value as I try to indicate in my prepared remarks, whether it's the CAD 19.99 special or the CAD 19.99. There's definitely some shift there. Also, people are getting less sides and less dips, less pop than they otherwise had, especially if they're à la carte. We are seeing a bit of all the above of that as an indicator of just the tough environment.

Derek Lessard
Analyst, TD Cowen

Okay. That's fair. I understand that. Maybe about—how about the sales maybe through the third-party delivery channels, which typically are a little bit more expensive? Have any of those sales that were going through that channel come back to you guys?

Paul Goddard
CEO, Pizza Pizza Limited

Yes. It's always hard to increase. You might have some more specifics on that, but I mean, it's an important channel for us too. We always prefer organic, of course, and we think our customers should prefer it. We do sense some weakness there overall. The way it's hard to measure the results of those companies just given their vast scale, but you can just anecdotally see in Canada that there is some challenge there. We see that their rate of growth is not as fast, and I think it's really been a problem for them.

You've seen actually layoffs of some of those firms even as a reflection of just how challenging it is for them. People are sensitive to the higher surcharges that tend to come with those networks. There are different ways that they relay on charges to the customer. Yeah, we are seeing that in general overall. Maybe Christine has something to add.

Christine D'Sylva
CFO, Pizza Pizza Royalty Corp

We're using a lot of our actual promotions right now to direct customers back to our app. In December, we offered a bounce back. We had individuals purchasing through the app receive a free medium pizza when they came back in January. While we're seeing some softness in the third party, we're trying to heavily entice them to come back to our organic app. It is cheaper.

We have a lot more specials on that platform, and that's where we always say that we have avenues for customers to get our product no matter which way they want to go. There are still those—sorry, go ahead, Derek. No, no. I'm sorry. There are still customers that will only use third party, right? There are still those customers that will only use third-party apps. We are still present on them. We are still active, but we still try to continue to get them back to our organic channel.

Paul Goddard
CEO, Pizza Pizza Limited

Yeah. We are going to still continue to try new approaches to actually get more of those people switching, those that at least are willing to. I mean, we do promptly display QR codes, for instance, that drive you right into our app, for instance.

We're also doing things like SMS push notifications, more loyalty reward reminders, more constant communication with our customers to sort of try and build and deepen the relationship with our customers through our organic channels as best we can. That is something we do think is an untapped opportunity that we can get some more success with if we play our cards right.

Derek Lessard
Analyst, TD Cowen

Yeah. I guess, and I mean, you guys had—you already answered what my follow-up was in terms of if you were able to leverage your app for that. That is helpful. Maybe I'll ask it a different way. Are you seeing folks maybe wait for those promos to spend more, or are they waiting for those targeted apps and other promotional spend?

Paul Goddard
CEO, Pizza Pizza Limited

I don't think we can say that for sure. I mean, I get what you're getting at, Derek.

I think it's hard for us to measure that. I think the people want to order, they want to order, and I think they are a bit habitual in terms of what platform is their favorite method of ordering, whether it's by app. Like Christine was saying, if it's through one of the popular third-party apps, that may be their default. Yeah, I think we can have some success just as we continue to invest in technology, which we feel is a real advantage we have, and just leveraging the data we have through our BI platform, which we continue to invest in as well. We're able to just get more granular data on different types of transactions, when people are ordering, what results in better frequency, etc.

Just trying to build, I guess what I'm trying to say is more frequent contact with our customers where we do have the customer data and try and really amplify that. That is something we are going to put more and more attention to. We have been pretty happy even with some initial, I would say, fairly limited sort of SMS messages and push notifications from the app, but we think there is actually quite a bit more we can do with that.

Derek Lessard
Analyst, TD Cowen

Okay. That definitely makes sense. Paul, I was actually—my ears perked up during your prepared remarks when you talked about the Canada Post strike and the impact on the flyers. I knew this was a big—the flyers were big for the grocers, for example. I mean, I was just curious on how important are flyers to you guys to drive traffic?

Paul Goddard
CEO, Pizza Pizza Limited

Yes.

I mean, generally, I mean, we've been using them less than we did once upon a time, I would say, but we still see them actually playing a key role. I mean, we do see a real direct sort of cause and effect relationship there. It does depend. I mean, sometimes it depends on a flyer that just happens to be a better bundling of specials and some great innovative products. Other times, it's not always a slam dunk. Generally speaking, we think it is a good use of dollars, even though it's a mass solution and we can price differentiate across different regions and things to some degree. We do see that. When we were not able to get that out, I mean, that is a real painful hit for us. We really were counting on that flyer going out, and then the strike happened.

We were, I think, able to get some out in a more limited way, but it was very, very small compared to our multi-multi-million person drop that we normally do when we do create and distribute a flyer. It does impact us. I would say, although we were disappointed with our Q4 overall, obviously, we want to be positive every quarter. When you look at Q3, we did get some improvement. I think we do feel that directionally we were going and are going the right way, and we do have some momentum. Despite that, that was definitely a hiccup that we could not control. We do otherwise feel that what we put in place, especially in Q4, has been positive. It is trending the right way, and we do feel we have real momentum.

Derek Lessard
Analyst, TD Cowen

Yeah.

It feels—you said you're disappointed, but it feels like you're controlling what you can control in this environment, right?

Paul Goddard
CEO, Pizza Pizza Limited

Yes.

Derek Lessard
Analyst, TD Cowen

I think that's the—

Paul Goddard
CEO, Pizza Pizza Limited

yeah, we are. Yeah.

Derek Lessard
Analyst, TD Cowen

Maybe just touching on inflation, curious on how the franchisees are managing through that. Also, in terms of maybe your food sourcing, is that mostly Canadian source?

Paul Goddard
CEO, Pizza Pizza Limited

Yes. Happily, it is. I guess to speak to the food sourcing, then I can touch on inflation or Christine can. Food sourcing, yes. I mean, almost all the ingredients we have are Canadian. There are a couple of exceptions, and we have contingency plans there around those. We definitely are happy, and we do try wherever we can to use Canadian agreements where we can. Those accessories like I've talked about many times, things like Kalamata olives from Greece, which the quality is so strong, we feel we need to keep those.

Those are not coming from the U.S. They're not grown in the U.S. That is something that's helpful, at least. We do face cost increases on things like our small wares and oven costs and things like that, which are coming from the United States as well. On the food side, it's a pretty good story. On the non-food, it is something that does create some risk for us. On the inflation side, I mean, certainly, we have seen some increases, but generally, we've been very good at getting our suppliers and negotiating hard with our volumes, our scale to really hold the line very effectively. I think our franchisees have been generally pretty happy with how we've really held the line and how our suppliers keep the fire there.

Not a major concern or one or two items that are, but some of the biggest input costs, I think we've held the line pretty well.

Derek Lessard
Analyst, TD Cowen

Okay. Maybe just one final one for me. I'm glad to see still you're holding the 2%-3% restaurant growth for this year. I know everybody operates their business on a longer-term basis, and you can't really ebb and flow with all the tariff talk. I was curious if you'd expect or if you can maybe pull forward any of those construction earlier to maybe try and avoid any tariff risk, or how do you plan for that?

Paul Goddard
CEO, Pizza Pizza Limited

Yeah. That's a good question. I think, and generally, we try and do that wherever we can.

I mean, even in terms of input costs, we've kind of, even for instance, some of the products we do have from the United States, we have brought them in early and kind of stockpiled a little bit there. We can do that a little bit, but to be honest, Derek, we can't do too much of that because oftentimes the site might not be ready, etc. It's hard to kind of align everything, even if we say, "Hey, we want to front-end load development this year." By the way, we've tried to actually do that anyway, but there's only so much we can do there to sort of get ahead of, say, a tariff impact. I think our development schedule does look good for this quarter, next quarter.

We do try and front-end load it anyway a little bit, but there's not much, to be honest, that we can do to really push it, say, months and months ahead of what we would have otherwise. There's just a limit to availability of sites, labor, materials, etc. It is probably pretty limited what we can do on that front.

Derek Lessard
Analyst, TD Cowen

Okay. That's fair. Actually, I do have one more, and I just wanted to touch maybe on the competitive environment. Have you seen—I know you touched on it in your remarks, Paul, opening remarks, but have you seen any, I'd say, more bouts of irrational activity versus where you guys were a year ago when inflation and tariff talk was not as hot?

Paul Goddard
CEO, Pizza Pizza Limited

I think it's been relatively the same. I mean, different players have different tactics, I suppose.

I mean, I just sense generally across QSR in general, you can almost see or feel a little more desperation on the part of some groups, maybe players we have not seen go to extreme measures. I would not say there is too much new aspect in the pizza subsegment. It is a lot of the same things we have seen from others. It does not mean it does not make it more competitive. It does. I guess we try to speak to value and bundle things in such a way that people feel good about it. They are still going to choose us. They might have a very similar competitive offer, but we think that hopefully what we are doing if we are doing our jobs right is we will have the edge. We want to make sure that we make sure our franchisees can do well.

I mean, we want to make sure they can also make a profit. Putting customers first to get the value offering. We do know we need to do more to get the traffic back, but we are encouraged by the trend and the momentum we have. I think we are more often than not getting it right. Despite some of those folks resorting to, I mean, I guess you could say in some cases irrational behavior, we think in some cases it is. All we know is we're going to do what we think works well and what customers see as the best value option.

Derek Lessard
Analyst, TD Cowen

Okay. With that, thanks, Paul, Christine. Here's hoping to a long-term friend.

Paul Goddard
CEO, Pizza Pizza Limited

Okay. Thanks very much, Derek. Appreciate it.

Operator

Ladies and gentlemen, as a reminder, if you have a question, please press star one.

There are no further questions at this time. I would hand over the call to Christine D'Sylva for closing remarks. Please go ahead.

Christine D'Sylva
CFO, Pizza Pizza Royalty Corp

Thank you, everyone, for joining us on the call today. If you have any questions following the call, please reach out to us. Our information is available on our website and on the press release. You may now disconnect your line. Thank you.

Operator

Ladies and gentlemen, this concludes today's conference call. Thank you for your participation, and you may now disconnect.

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