I guess I'll kick it off. Good morning. My name is Miriam Tuerk. I'm Co-founder and CEO of-
This meeting is being recorded.
Clear Blue Technologies. Just to let everyone know, we will be recording this presentation webinar and uploading it onto our website and distributing it to interested investors. It will be recorded. I'm joined this morning by Farooq Anwar, our CFO, as well as Ryan Fremantle, our wonderful IR team member from Sophic Capital. This morning we're gonna go through an overview of the company from a go-forward perspective, as well as our fiscal 2022 results. As soon as I can get the computer to move the page, I will. There we go. As always, as a publicly traded company, please read the forward-looking statements. That gives cautionary advice on we're giving the best knowledge that we can, but things can happen, as we all know, and you should take that under consideration when making any investment decisions.
What we're going to do is give you an update on the company, its products, what we're seeing in the marketplace, there's been quite a bit of change, so I think it'll be an interesting conversation for you this morning. We're going to be going over the fiscal 2022 results, after that, we'll talk about the outlook for 2023, which at this point in time we are cautiously optimistic that things are in good stead for a good year in 2023. Let's start first of all with 2022, there is really no other word than abysmal when you look at the revenue results for the year. They were contrary to not only our 2021 results, but our 2020 results, our 2019 results, and our 2018 results.
It is in management's opinion an anomaly that is not something that is typical for the company. It is such a big delta compared to even four years of previous history. We've spent a lot of time analyzing and thinking about what that cause could have been. The macroeconomic challenges were the key driver of what happened in 2022. As a result of that, we had other challenges as a company. We had working capital challenges. As you can imagine, we are a company that leads because of our R&D technology. We are leaders in innovation, in power, and what we do, and that requires R&D investment. When the revenue dropped, we needed to figure that out, and I think we took some good actions to do that.
You know, it wasn't just us that went through hell and back last year. A lot of our customers, most of our customers had significant impacts as well. They hung up their capital investments, projects had to be reallocated. That of course, they would reach out to us for help and assistance on all of those things. All in all, it has been a tough year. But as we all know, many companies do well when they work through the tough periods. That is when real value and real gems come through. Our job as a company has been to make sure that we take advantage of both the positive and the negative.
We worked very hard last year to put in place the things we needed to have to make it a launch pad for large and resilient future growth. Albert Einstein, "In the middle of every difficulty lies opportunity," and that is clearly what we did. Let's talk about what that looks like. I think the key thing that everyone needs to understand is that we are today a very different company than we were 15 months ago. On the one hand, we've raised more than CAD 10 million of non-dilutive capital, and of that CAD 6 million is pure R&D grants. That is funding that doesn't come in as a one-time lump sum.
It comes in on a monthly and quarterly basis and provides us a capital to continue to invest in R&D and maintain our market leadership over the next three years. We acquired eSite Power Systems. We signed the deal in December and closed it in January. That's a real game-changer for us. I'm going to spend a bit of time talking about eSite Power Systems, but it has a huge change in terms of our product line as well as how we are perceived and positioned within the marketplace as a company. We have broadened our product offering quite significantly. January the 1st of 2022, we basically had two products. We had our Nano-Grid product for telecom, and we had our Illumient street light product.
As of today, July 1, we start shipping 2 of the products commercially. We are a 5-product company. That's a big change in the products we have, which expands our addressable market and expands our use cases and our opportunity for revenue growth. Because of the eSite Power acquisition, we've expanded our customer base. We added 35 large and strategic new telecom customers as a result of that acquisition in 25 countries. These are marquee companies. We're talking about American Tower, Airtel, MTN, Vodacom, Safaricom, Orange. Although IHS Towers is a great customer of Clear Blue's, they are also a good customer for eSite Power for the larger systems and retrofits, and that's of strategic value to us going forward.
I think the last thing I'd like to say is that as a result of all of the above, we're really moving into the core network and core infrastructure. On the core network side, larger power, AC-driven power, hybrid systems, and working with customers to add solar and get off of diesel from a retrofit perspective is now a big part of our conversation. I think when I say that, you know, the acquisition of eSite really changes how the market views Clear Blue, it's clear to the marketplace now that we are a leading sophisticated player in telecom power. Prior to eSite, you know, we were in that business, we were in that market, but with new and innovative technology and applications and not really part of the core.
We are part of the core, and I've seen in a lot of meetings I've had with customers, there's a bit of a different view, a different conversation happening and a renewed interest in our other products. If we have eSite and we're doing it in the core, then you know, that same underlying technology is in Nano-Grid, so it's telecom-grade equipment. On the Illumient business, you're going to see us start to talk a lot more about Illumient and our North American business than we have in the past. The reason for that is there's been a market change in sales, in orders, in demand, and in the market. This is highly generated by the Clean Air and Infrastructure Acts in the U.S. and the budgets in the, in Canada that have been announced.
I think the key thing is that the market seems to have been ready. There's been other incentives in the past, but now we're seeing major infrastructure projects as a result. You know, to be able to talk about the fact that for O'Hare Airport in Chicago, we're part of an airport runway extension project. In the American Midwest, we're doing an interstate highway interchange. These are different projects than what we have traditionally done. They're larger, they're more mission-critical infrastructure. They're bigger spending, and our expanded product base is helping us to win those businesses. When we look at our product line, you will see that it has expanded significantly. First of all, through the acquisition of eSite Power Systems, a Swedish company.
We have now taken that technology, we are blending it with Clear Blue's IP from an Illumience cloud management service perspective. Our business model, our unique IP is being added to that product, we now call it eSite-Micro. As you can see, that expands our use cases from the Nano-Grid business, which really took you up to about 3 kW, up to well over 30 kW of power from an eSite-Micro perspective. Whereas no projects or revenue for those types of systems were in our numbers for 2022, even starting in Q1, we have revenue for eSite-Micro in our results. Additionally, you know that we've announced the Pico-Grid product. It's been a big focus of our R&D investment as a company, it starts to ship commercially in Q2.
You start to see the impact of Pico-Grid revenue and volume sales in our numbers in the back half of this year. I will caution everyone, it will be small numbers this year, but we expect the volume to scale quite significantly, and our plan and our hope is that it will have a material line item in our revenue for 2024. On the Illumient side, we've also worked on new product introduction. Our traditional product prior to January 1 of last year was our STRADA Series. We launched the CAMMI Series, which is really a lithium version of our STRADA Series, I think in Q2 of last year. One of our large booking orders for that interstate highway is the CAMMI product. We started to see results already in the orders.
As you would know, there's easily a nine to 12-month lead time on orders. We launched in Q2, and voila, an order already in hand in Q1 of this year. We are launching our new Senti product, which I'll speak more about in a minute. I just wanna make a comment that Senti builds off of Pico-Grid. It's the same Smart Power power electronics inside, but two different versions of product from a go-to-market perspective. When you look at the two product lines, you can see that we've added eSite-Micro, we've added Pico-Grid, we added CAMMI last year, and we're now adding Senti. The portfolio of products the company has is quite expanded. Let me just spend a few minutes on Pico-Grid and on Senti.
It's really a definition and an example of the innovation Clear Blue brings to the marketplace. When you're looking at Internet of Things devices, a lot of those systems are very small power devices. We're talking about security cameras that draw 3 watts, they're still very mission-critical. The market needed a very small and low-cost, simple system in order to provide reliable power. Our Pico-Grid product is an all-in-one product. It's got energy storage inside of it as well as the power electronics.
Instead of someone having to go out and buy the batteries and buy a charger and then buy some DC-DC converters and have five or six little pieces put together, and have quite a bit of a mess, we have designed and built a single all-in-one simple system, very low cost, very targeted for specific use case. Quite a lot of sophistication in terms of the control and management of the loads, which is very much needed for this use case, as well as an ability to support a myriad of different devices from a power perspective. You have a company that's got five or six little things that they have to put together, and it might cost about CAD 2,000 to get rid of all of that.
In one 12-inch box, you get Pico-Grid, and it's replacing that. On the Senti side, if you drive around, you've probably seen a fair number of all-in-one solar streetlights. Basically, what they are is it's a light on the bottom and a solar panel on the top clapped together, so it's kind of an all-in-one. There were a lot of challenges. Unless you're right underneath the equator, those all-in-one streetlights were sub-performance for a number of reasons. One of the reasons Clear Blue had not come out with an all-in-one solar streetlight was because the technology performance was not there. They were basically garden lights, and you've heard me talk a lot about garden lights. We don't do garden lights. We came to a point where because of the performance of Pico-Grid, so Pico-Grid is inside of Senti.
Because of the performance of PicoGrid, because of the advancements in LED lighting, and we now have our own LED light engineer on board, and because of an innovative patent around this turret, we now have an ability to deliver an all-in-one streetlight that is probably 3 to 4x the performance of other products in the marketplace. It'll work in Toronto, and it'll work in, you know, South America. It doesn't just have to be under the equator. It can be slanted to face the sun. You can put the light any direction you want. You don't have to try to line it up. It sells for, manufacturers sell just retail price around $1,200 US, and there's no wiring, no separate batteries. Again, everything is built inside.
These products begin shipping in late Q2, and we do expect both of them. Our plan and our target is that these will scale to thousands and thousands of systems that will ship. I want to talk a little bit about eSite. As you know, eSite is a Swedish company, and I'm very proud to talk about Swedish hardware engineering and quality and software that's sitting on that hardware. It is a strong industry brand recognition and a strong respect in the industry that they've been around since, I think, 2008 with their products in the marketplace. A marquee customer list of customers that they have. It's interesting to understand that it's quite unique. If you are a power person, you're not used to seeing this outside compartment.
The reason it is there is that it is specifically engineered for harsh, non-air-conditioned environments. If you are a telecom company, and you are spending dollars thousands a month on diesel gas because the grid's not there or not reliable, getting off of diesel and reducing that is both a green initiative as well as a huge cost problem. In the last year in Nigeria, for example, people will talk about the cost of diesel going from CAD 200- CAD 670. We're talking about over 3x the price increase. The only way to get off of diesel and go green is to be non-air-conditioned, to have passive cooling. The only way to do that is what eSite-Micro has.
There was a very specific reason why we were interested in the company and their technology and engineering of what they have built in this product is leading in the industry just from a hardware perspective. When you take that and you merge it with our Smart Power management platform, which we're adding and integrating with eSite. Every eSite system we sell and ship today ships with our recurring revenue Illumience management platform and our service solution. That implementation integration is ongoing, but every customer from day one that we close the business has asked for that. We have an imminent order that we're hoping to get in short order where the customer is buying some new eSite systems.
We've now included our Illumience, they've come to us and said, "Can we take all of our 100 systems we previously purchased from eSite and add the Illumience platform and service to that?" We've also added the fact that we are now selling full system solutions to the marketplace. We don't just sell the power electronics. We engineer the energy and the power of the system for our customers, we provide an industry-leading service model. Customers don't just get the hardware, they have to figure it out. They get our ongoing support, there is strong demand and acceptance for that. When you put those two things together, you know, when I sit down and I have a conversation with the senior executive of large telcos and towercos, really where we are is we're on the road to zero diesel.
Customers are saying to us, "Well, how can you go to zero diesel? We're never gonna get rid of all of the diesel generators." These are small footprint, existing sites. There's shading of the tower on solar panels, and it's a very interesting story. Let me just go back to what our core technology is and what it is that we do. Clear Blue's core technology is our smart off-grid management capability. That is embedded in our hardware out in the field. Clear Blue's Nano-Grid, Pico-Grid, Illumience, Senti all has smart power electronics with edge computing in it. The wonderful thing about eSite is their hardware has that edge computing capacity as well. The ability to add Illumience into the eSite system is a perfect synergistic opportunity. Every single system in the field communicates wirelessly with our cloud platform.
Through our cloud platform, we deliver unparalleled maximum uptime, long system life, and we handle all the installation maintenance nightmares, and they are quite challenging in the field. How do we do that? Well, we do energy forecasting and management. We have the weather. We look at the energy profile of the site. We look at what's happening to the site. We get early warning indicators and predictors to help us manage the energy of the site and keep it up even through extreme situations or maintenance events. One of the things that a lot of people don't realize is that when a site goes down and there's a problem, it can take days to repair a maintenance situation.
We have a unique ability to deliver service through a maintenance event, unlike any other company in the marketplace. We also have fantastic troubleshooting and remediation tools. The ability to look for problems that are coming or starting to have an issue long before, you know, the site has to go into emergency mode, and the doctors have to get out there and make sure everything's working perfectly in an emergency way. Customers benefit from our intelligent management. We manage through the rainy period. We manage through storms. We manage through degraded sites. Someone broke a solar panel or something wasn't connected properly. We also deliver to our customers more energy than they actually have acquired or paid for.
We have one customer, as an example, who's consuming 50% more power than the site was actually engineered for. Most of the time, that's okay. That's as a result of our energy and weather forecasting. We're able to exceed our performance capacity for a very big chunk of the year, even though the site was not engineered for it. Battery life cycle management, energy storage, how much you have on an ongoing basis, how you charge and discharge those batteries, and make sure that they're healthy is the key to every business case and business model. There are really two big issues when you're looking at deploying power infrastructure. One is, what is the upfront CapEx?
We have a better capability to deliver 40% lower upfront CapEx than anybody else in the marketplace. Also making sure that the batteries and the energy system lasts a long time. Needs to last five years, needs to last 10 years, and how to make sure that happens. I was listening to CNBC last night, and they were talking about pixie dust of the word AI. You know, different companies are using the word AI, and some people are getting a stock tick for it or not. I'm a little bit cautious about talking about this. You know, it's a big word, and, you know, I wanna be very clear. Clear Blue does not today have any AI.
If you look at this Gartner graph, when you are on the move towards artificial intelligence and that, you start down a path where first you've gotta have the data. You've gotta know what happened and how things happened, and you have to have descriptive analytics. You have to have lots of data. We are the only company that has 1,000s of systems in tens and tens of countries that are sending data to an integrated cloud and data platform in the marketplace. There is no other company in the world that is doing that for power systems, for telecom and, and smart city and hybrid off-grid systems. We have already done the data and the big data. Analytics is something we've been doing for many years, and over the last few years, we've been moving into predictive analytics.
We can now predict certain issues and problems and see when there's going to be a problem in the future. The next step on that path is to start to automate at scale and then say, you know, use that data to teach the system, to get the machine to learn, to then start to have their own insight. Clear Blue's CAD 5 million grant from SDTC, the Canadian government that we won and started drawing money down in December of last year, is about our plan to add a check mark to the fifth item here. It's going to take us a few years to do that, but we are already very far down the path.
Other companies, unless you're a Microsoft or a Google, where you have all that data, but if you're a power infrastructure company in our market, you gotta start at the beginning. You gotta start with data, then you gotta get to big data, then you gotta go to analytics, predictive analytics. We're on a journey. We don't do AI technically, but we've got a lot of the building blocks, and we're going there. What does that look like for our customers? The conversation we're having with our customer is that what we're doing with R&D, and we're not there today, and we can't guarantee everything, but here's where we're going and what we're trying to do. First of all, we wanna lower your CapEx.
That we've proven to the marketplace, and it's been independently validated by Meta, Facebook and Telefónica, Telco in South America, who did a field study in 2021, produced their own independent report. Yes, Clear Blue's smart off-grid power requires 40% lower upfront CapEx than other competitive systems. A check mark on that one. The next step is how do we get to zero diesel? How do we eliminate massive quantities of diesel? We're not gonna do it on every site. Yes, we'll add solar, and every site will require less diesel.
If we can get to a point where using predictive analytics and machine learning and optimization, we can increase the performance of solar, we can optimize for shading, we can use machine learning dynamics to say, "Hey, this grid over here with this power consumption of that site in this location and that solar, you know what? 20%-50% of your sites, you can actually turn the diesel generator off." Reducing maintenance windows by 50%, knowing ahead of time when there's a problem, improving uptime availability. At the end of the day, what we wanna do is we wanna walk into a tower co and say, "Our technology adds 5%-10% margin to the bottom line." You take our acquisition of eSite to take us into that retrofit business where all of a sudden diesel is a blend.
Remember that Clear Blue's technology did not support a hybrid diesel site. With the addition of eSite, we now have a much stronger AC support for hybrid diesel systems. You put all of that together, and we are at a point where we have momentum to move forward and deliver for our customers some significant value with a wide range of products in the marketplace. Hopefully, that was informative. If you have any questions, please don't hesitate to reach out. I could dive in for hours on it, but I wanted to kinda give you a high-level overview of that. Now we're going to go into our 2022 results. There's only one word for it. I'm going to be very blunt. Our 2022 revenue top-line result was abysmal.
It was way lower than we could ever have anticipated, and we hit the year quite strong. We expected that our trend in growth would continue from our previous years. We had orders and customers and bookings and everything and momentum to move forward. The war and the interest rates and China still being closed and still shortages on parts. People remember now there's no shortages in parts now, less than there was, but it definitely impacted. At the end of the day, really starting in Q2, project cancellation, project deferral, project delay. When CapEx spending gets delayed, our projects are part of that, and things got kicked forward. Our results for the year were impacted. We were down 68% from the previous year. Our Q4 was particularly low.
I will say, and if I could have had time, I would have done it, we did have to reverse out 2 transactions of 2 customers who are very good relationship of ours because they didn't get their financing and things were unable to move forward. It was originally thought they would move forward pretty well, but by the time we got into early Q1 of this year, they had to be reversed out. That's why December is so low. This point I'm gonna turn it over to Farooq to give you some updates on our financials in detail. Farooq, do you wanna take it from here?
Yeah, for sure. Thank you so much, Miriam. Hello, everyone. As Miriam pointed out, our overall revenue has been down compared to prior year. However, we see some interesting trends shaping up. Clear Blue's lighting vertical is made up of one-time revenue and Energy-as-a-Service deferred revenue. As the company continues to grow its Energy-as-a-Service offerings, we have seen a gradual decrease in one-time lighting revenue and corresponding increase in the Energy-as-a-Service recovering revenue. The 37% decrease in lighting revenue is impacted by the same shift, with the revenues to be generated over the next three years.
Decrease in U.S. revenues is also, you know, basically likely impacted by the shift and also by project delays waiting on infrastructure and Clean Air Act which are now in place, resulting in a big change in future outlook for our lighting business. On a telecom side, our business had been growing consistently over the past few years. However, for the first time we can see that there's a decline in this vertical during the current year. As Miriam pointed out, and rightfully so, the decrease is mainly attributable to the global supply chain issues, which we can see that's affecting our, you know, that's affecting the telecom rollout of different customers of ours and that it...
Projects have been delayed to 2023, resulting in a decrease in revenue for the quarter and trailing for quarter of 2022. Customers also delayed their CapEx expenditure in 2022, which caused project deferrals. We can see a decrease in our Middle East and Africa segment, which can be mainly attributed to this. However, we still continue to have a good relationship with these customers and are working with them to accommodate them to, you know, so that we can work on their device rollout schedule with them. Next slide, Miriam. Okay. As we said in the previous slides, our recurring revenue is the revenue that the company earns from its Energy-as-a-Service, Illumient's ongoing management service and cloud service.
The three main areas where we get our Energy-as-a-Service, that's Illumient's ongoing management services, their cloud services, and Energy-as-a-Service. Every single system that Clear Blue has ever sold includes an ongoing service component. Clear Blue manages and operates the power systems on an ongoing basis for our customers, and this is at the heart of our business and our value proposition. As telecom customers increase wireless communication bandwidth to support their ever-growing customer base, so too do their power needs of those sites also increase, and that's why it helps us in our recurring revenue. This ongoing growth of telecom systems and the ongoing operations and maintenance of power needed to keep these systems functioning is what drives the growth in our recurring revenue.
As you can see, addition of our telecom customer rollouts over the years have a nice impact upon the growth of our recurring revenue. For the trailing four quarters, recurring revenue grew 83% to CAD 819,000. For Q4, revenue was CAD 116,089, which is around 112% from the same period last year. Miriam, do you wanna speak about bookings?
Yep. bookings were actually up compared to the previous year. just under CAD 2 million in bookings. just as a reminder, our bookings include two components. One is, customers prepay their Illumient's deferred revenue services, as a result of that, we have that as a deferred revenue line item, it's prepaid, so it's bookings that we will realize the revenue in the future. The second is when we have orders that we've received, have not yet shipped, when the portions of the orders that are deferred revenue only convert from purchase order to deferred revenue once it has shipped. As a result of that, at the end of last year, we were just under CAD 2 million, which is up from the previous year.
We do expect that this is going to grow nicely when we are able to announce our Q1 results. One of the great news is that bookings jumped quite nicely in Q1.
Thank you, Miriam. If you look at the graph on the right, we see the company has been able to grow its margin over the years, and now it's maintaining margins at a mid-30 range. With high inflation and increasing commodity prices, there has been pressure on the company's margin. However, in most cases, we've managed to either innovate lower costs elsewhere or pass a portion of these incurred costs of materials to its customers. Trailing 4 quarter margin increased to 37%, up from a margin of 28% in 2021. However, including, trailing 4 quarter 2022 was a one-time, I mean, trailing 4 quarter 2021, so that's comparative, was a one-time low margin deal for our customer.
If you exclude that impact of that one-time deal, our margin comparison is 37% compared to a 29.7% year to date for 2021. I'm pretty happy about the margins that we've been able to generate on our products. However, given that we acquired eSite this year and the company does expect a little bit lower gross margin in 2023 while we undertake work to improve the margins for the business. However, it is still expected to be around the 30%-30% range, you know, 30%-32%, around that range. The next page, Miriam. Now for our operating expenses. In this environment of high inflation and resulting higher costs, Clear Blue's management is focused on reducing operating expenses where possible.
We can see that in Q4, operating expenses decreased by 4% compared to the same period in 2021. The company continues to invest heavily in R&D projects. As Miriam pointed out earlier, our product offering has grown over the last year, and now we have a wide range of products to meet varying customer needs. Some of these projects have been put into use this year, therefore the company has started amortizing intangibles related to completed R&D projects. This amount to around CAD 355,000. The company also continues to spend on non-project related R&D. During the year, mainly cloud and software costs were up by approximately CAD 175,000.
The remaining variance in operating expenses for the year is due to some allowance for doubtful debts that we had to make of around CAD 343,000. We did have our travel related expenses increase, but by around CAD 280,000 due to the company's participation in various customer meetings with other customers as well, and investor-related events, whereas travel was restricted in the comparative periods of 2021. The increase was offset, however, by lower share-based compensation of CAD 343,000 compared to the comparative period of 2021, and the management team provided the company's salary relief of around CAD 323,000 in 2022 by agreeing to forgo a portion of their remuneration owed as of December 31st, as well as reducing their salaries.
All in all, adjusted EBITDA. If we look at our adjusted EBITDA, loss has increased by a mere 3% for the quarter and 47% on a trailing four-quarter basis. The increase can be attributable to reduced margins resulted from reduced revenue. Thank you so much. Miriam, do you wanna take it from here?
2022 is now behind us. We had, as I said before, abysmal revenue results. I do wanna comment, we really looked very hard inwardly around whether or not we could in fact confirm that it was impacted by the macro e-environment. We don't just say that in a glib way. As many of you will know, management put in a fair amount of money and took a fair amount of salary reductions, et cetera, et cetera, off of the table. The main reason for that was because of a ruthless analysis to say, you know, does the dog hunt? Is the business good? And why is this happening?
The roundabout conclusion, both in consulting with external and getting our independent board members, to kinda, you know, make sure we're not seeing through rose-colored glasses, is that we really do believe it was by the macro environment. Couple of things that need to happen once the numbers start to come back up, is you've gotta still make money and contribution margin, and the fact that we've been able to grow our margins, is a good positive. I talked for many years about growing our recurring revenue and it wasn't moving. It is now moving, and we're very happy about that. Making sure that we can go after a wider breadth of the product. You know, getting share of wallet from the customer by having a wide range of products is key.
Growing our product portfolio from 2 products to 5 was a strong aspect. The acquisition of eSite-Micro, both from a product perspective and a customer perspective, is a huge game changer for us. You know, getting access to CAD 10 million of non-diluted funding, which of which CAD 6 million is a grant. The other CAD 4 million is a 0% interest 10-year loan that injects cash to us over the next three years to allow us to maintain our leadership from an R&D perspective. Okay, let's talk about going forward. That's the last time I have to talk about 2022. Okay, the whole company, hugely busy right now. Scaling and very active.
In terms of our key sales activity in 2023, our Illumient North America business is seeing strong sales momentum. Making sure that that continues, that we capitalize on that we monetize that, is a key focus and area of activity. Our eSite-Micro is powering the greening of existing retrofit and large telecom systems. There are a number of large strategic customers who have already announced, like IHS did, CAD 140 million spending program to convert every one of their existing large telecom sites to solar hybrid. eSite-Micro, together with Clear Blue, is working hard to be positioned to get a very large chunk of that business. That's heavy activity this year. We have Nano-Grid rollouts continuing and expanding.
We are expecting a number of follow-on orders, and we've got new projects. We announced our eLearning Avanti partnership last year. I think we're going to start to see some revenue from that initiative land in this year, hopefully, and grow beyond that. The launch of Senti in North America is gonna require some focus, and we are moving quickly to make sure we capitalize that. For Pico-Grid, Pico-Grid could be, you know, thousands of systems, right? We're talking about a device that, you know, for those of you who have a new Starlink, you know, modem, for every one of those Starlink modem, you'd have a Pico-Grid shipping with it. We're talking about the follow-on being thousands and thousands of systems.
The way that's going to happen is small rollout projects will happen as companies scale that. We expect to see small rollout projects this year, readying for the larger volume deployments in 2024. Those are the key areas of activity and focus from a sales and business development that the company is working on right now. When you look for catalysts, what's going to validate that we are on that new traction? I think, as you'll see on the next slide, if I look at the year-to-date results of where we are from a performance perspective, we're on track to doing what we wanna do this year, showing that 2022 was an anomaly, and that we're gonna grow from 2021's numbers. Still early in the year, you know, we have to prove that out.
How are we gonna know? Well, we've got to see that North American sales growth driven by all three new products. eSite-Micro sales in the retrofit market, winning those deals is key. Converting the rest of our CAD 350 million pipeline to revenue. Demonstrate a cash flow break even. We're very focused on cash and positive EBITDA, and we get there around CAD 2+ million in quarterly revenue. As soon as we can show that for a few quarters, now you start to see, yep, they're on track to positive EBITDA, zero cash burn for this year. Of course, we wanna show that 50%+ growth rate. Beyond that, we're gonna continue to do strong organic growth of our top line. There are additional M&A opportunities.
2023 will prove out the success of our model of acquisition, helping to help with organic growth through eSite-Micro, we'll then look at some others. Put all of that together, we wanna have a demonstrated, established track record of consistent EBITDA growth for the company. In closing out our formal presentation, we're just about to open it up to questions. Our 2023 target plan, everything this company is working towards is focused on achieving positive EBITDA and net zero cash burn. As you know, Q1 is always soft. It's soft because it really anything that ships in Q1 is Q4 purchase order. You had to be looking at last November and saying, "How was the market?" To really see what we were gonna do in Q1 from a revenue perspective.
It's traditionally always been low revenue, and it's going to be it for Q1. This is the piece that helps us to reconfirm that it was an anomaly year, our sales activity has started off quite strong across multiple businesses. We have more than CAD 3.5 million in orders at the end of Q1, and we expect of that CAD 3.2 million to ship in the middle of this year. The good news is it's equally split a third, a third, a third across Illumient, Nano-Grid and eSite-Micro. It's not just like a one big deal from this customer or that. It's multiple orders, all nice big orders, good margin, et cetera, et cetera, growing nicely. Our year-to-date performance is indicative that we can meet our target.
We just need to make sure that that momentum continues more than just year-to-date April in order to demonstrate the results for the year. As it sits right now, as I said at the beginning of this presentation, management of Clear Blue is cautiously optimistic. I thank you for your time and your support in this presentation. Ryan, do you wanna throw some questions at us that people have sent in?
Yes. Thank you, Miriam. As mentioned at the beginning of the call, my name is Ryan Freemantle, and I work for Sophic Capital. We help out Clear Blue with their investor relations. I'm going to be your moderator for the Q&A session. With that said, let's begin. We've collected questions via email beforehand and from those of you that are on the call today. Just a quick reminder that you may continue to ask questions via the chat function or feel free to send an email with questions to either investors@clearbluetechnologies.com or myself, ryan@sophiccapital.com. Okay, Miriam, let's start off with a few product-related questions. With the Micro product, what percentage of integration will occur this year for CBLU use IP into Micro? When do you expect full integration?
There's three phases to the integration. There's four phases to the integration. Integration number one was day one, we began providing the service management function. eSite previously was just shipping hardware, and the customer was on their own. Day one of closing the deal, our service team became the support resource for customers. Rollout of systems, installation of systems, troubleshooting of systems, and working with customer on optimization from a service, we started day one. There are two active accounts, one of which is one of the biggest ones who were a little bit vibrating. They were struggling and of our team and our people on the ground in Africa, we started that day one. That's done and is already happening.
Step two is what I will call the simple integration into Clear Blue, Illumient's platform. I don't have fine timelines. We're still learning, it's also dependent upon customer need, et cetera. Our expected timeline for that is in Q3. If I needed to accelerate it, you know, I could probably do it in a couple of months. There's already work ongoing, but it'll be juggled according to other revenue-driven demands and needs of the marketplace, but sometime in Q3. That's step two. Step three is full integration with Illumient's current functionality. I'd say that's another three-six months, so it could be there in Q4 or in Q1, again, based upon customer demand and what they need.
The last piece, which will be an ongoing thing in our AI program and everything else, is now that you've added diesel to the mix, and you're dealing with much more hybrid systems rather than solar only, there will be new and innovative IP. Adding that new level of functionality that we don't have today that's specific to those use cases will be something that will be an ongoing roadmap for the company. As I said to some of the senior executives of some of our customers, you know, we're on the road to zero diesel. How we get there through machine learning, it has a material impact for them and, you know, there's a lot of quote-unquote "learning" from the machine to do that. That will start next year.
Our program around machine learning and AI is going to heavily include that, and that is just starting from a planning perspective. I would think that that is something that we will file a number of patents and really grow our leadership in the market on.
Again, the eSite-Micro product. Is there an application for construction companies? For example, ATCO, who manufactures prefabricated structures, which does include temporary facilities that often are in harsh deployments with no access or comparatively no access to expensive power.
This starts to get into anybody who wants to watch some of the Tesla wars, et cetera, et cetera. You know, power is made of the AC world and the DC world. Our products are primarily focused on the DC world. DC current instead of the AC current you have in your house. DC is what powers anything electronic. So if it's an LED light or a computer or it's got any sort of processor of any, you know, any brains, any processor, those circuits in your computer are DC-powered. Clear Blue's products are mostly focused on DC. We can support AC, but mostly focused. The answer is yes, but not every use case. If somebody wants, you know, they have a construction...
I can remember when I worked on a construction site for one of my work terms, you know, I was in one of those, mobile trailers and, you know, we walked in, and you had an office and a coffee machine, and that's where the foreman worked. You know, if you need a generator or start, a system to you know, power that AC trailer, that's probably not us. If you're talking about mining and construction and oil and gas and, monitoring and you know, those kinds of things, there's a lot of use cases for that. By the way, we have contracts and projects with ATCO. Alberta is a bit of a investing in green. The energy industry is greening itself, so we already have them as a customer and are thrilled to support them.
Switching to the Senti product. Can you elaborate in priority the markets you identified for this product?
The Senti product is, so if you look at a traditional streetlight that we had been selling previously, it was big, it was heavy, it required, you know, a crane and concrete foundation, et cetera, et cetera. If you think of yourself like You know, if you've ever been to Muskoka, and you drive to the, to the nice Muskoka hotel there, and you're driving up the roadway, and they've got kind of nice little accent lighting for roadways and parkways, et cetera, et cetera. Those kind of smaller lights never made any delta. Parks, roadways, landscape areas, private property, non-roadway applications, the bigger lights didn't make sense. Senti, because LEDs have gone from 80 lumens per watt to 170 lumens per watt.
Because of Pico-Grids, Clear Blue's understand that we're using lithium cells. We're not using a battery. We've got the cells, and we've made the electronics with the functionality. We've optimized it for high performance, high efficiency, and because solar panels are efficient, you can get a reasonably small pole. You put that all together, and a Senti light is really applicable. Think of it as anything where you would walk through a streetlight or a pathway light that's, you know, 15 to 20-foot pole. And the beauty is this thing is gonna ship in a box, and when you get it and you take it out, there's actually no wires, no connections. It's just a mechanical mount.
You could buy one of these things, screw it to the wall of your cottage, and it's not a cottage application, but I'm just trying to say that a non-technical, easy to install, just take it out of the box, you plug it, you know, you screw it, you mount it somewhere, and away you go. We anticipate that we are gonna have significant volumes across the Southern U.S. and the Western U.S. as well as in the Northeast. Mostly because it's easy to ship. Our current products are heavy to ship. We're talking about truckloads of poles. You know, it's not very often that our agent partners are gonna make a pole in Burlington and ship it to L.A., but with Senti, we've got a wider addressable market.
North America is our primary focus, we had thought to launch only in North America, but we've actually seen a significant demand in Africa. For private, not public for infrastructure, but gated communities, mining, construction, industrial complexes, significant demand from some of our partners. For now, we're in focus in North America, we'll start again in Africa because we have distribution channels. Senti is a lithium product. You're not gonna put it in Fort McMurray. It's too cold.
How does Senti's cost of CAD 1,200 per light compare to traditional non-LED wired streetlights? How much does a traditional streetlight cost?
First of all, streetlights are like dining room chandeliers. You can spend CAD 20 bucks or you can spend CAD 10,000. You just have to know that that's a whole thing. You can't just compare. You can buy a streetlight light like that, probably for CAD 300. You have to add a termination breaker, like a termination box with a plug and a termination point. You have to have fuses. You've got to wire it down the pole. You got to have a termination point. You got to send it through the ground over to a breaker panel and a distribution panel. You've got to have a meter connecting it to the grid. The general rule of thumb is CAD 200 per meter cost of cable and installation.
If you're putting these things 30 feet apart and it's a new construction build, it is way cheaper to go solar off-grid. What I think is interesting is in Q4 when we were doing a bit of a roadshow with the lighting agents, you know, five years ago, all anybody wanted to talk about was the conversion of regular streetlights to LED lights. There was a massive redeployment of LED lights across America, where everybody retrofitted all their old high-pressure sodium streetlights with LED streetlights. What the agents told us is the number one question when they walk into the room now is, "What have you got for solar products?" It's starting to be solar first. That's why I talked about, you know, O'Hare Airport, runway extension program, a runway extension project and their solar streetlights.
You know, interstate highway in the American West and the interchange on-ramp, solar streetlights. We're starting to see that more and more. We're seeing towns and municipalities doing entire infrastructures solar only. There's an understanding that it's reliable and it works, the technology is there. There's an understanding that it's more resilient. They don't have to deal with all the climate change issues that destroy infrastructure. You know, if you have a forest fire across a highway, it burns the whole cable, and you've just lost the whole streetlight line.
I think lastly, you know, anybody who goes out and buys a streetlight or outdoor lighting, not just streetlight, but roadway, park, landscaping, parking lot, industrial complex, and that, anybody who buys that, it gets taken or turned over and the power utility manages those systems. When I'm the City of Hamilton and I decide to do a new subdivision and I put streetlights in, at the end of the construction project, I turn those lights over to the Hamilton Hydro. I am not in the power management business. If I decide to go with solar streetlights, I'm not deciding to get into the streetlight power management business, I'm deciding to go with solar streetlights. One of Clear Blue's key differentiators is we're that power management utility.
When we talk to the customer, we say, "Well, if you go with the grid, you're gonna turn it over to Hamilton Hydro, and if you go with a solar system, Clear Blue's gonna manage it for you." That is a key thing because, I mean, I don't know how many of you have ever looked at doing power systems in your house, but you just, you know. I'd love to be able to call Toronto Hydro and say, "Okay, I need you to connect my house to the, you know, I need power. Checkmark here. Connect to the grid or solar off-grid, you know, or hybrid." That's not what happens. What happens is Toronto Hydro provides the grid, and then the rest I have to manage myself. That's the big piece that Clear Blue's solving.
Let's change gears here. Can you give us a bit more color on how 2022 played out from a revenue perspective?
Well, there was none. Sorry, I don't. A little bit more color. What happened was, we have customer partners who have ongoing product rollout programs. They are planning on moving out CapEx and doing rollouts, et cetera, et cetera. If I looked at the beginning of the year compared to what actually happened, two things happened. That rollout for 1,000 systems suddenly became a rollout of 50 or 100. We're just gonna slow down a little bit. Not sure what's happening in the market. It's a little bit uncertain here. We're just gonna buy it in smaller chunks. That's the first thing that happened. Then the second thing that happened was we actually had reversals. We have non-cancelable purchase orders, you know, so there isn't like people can return the equipment.
If you have a really big and strategic partner who's got a multi-year program with you and they pick up the phone and say, "Hey, I need a favor." You have to work with them, and you wanna keep them doing well. You want them to succeed going forward. If you can redeploy the technology, you kinda gotta do that. We actually had to reverse out a couple of deals last year and had one order which was CAD 2 million. No, 2 orders which was CAD 2.1 million, where, you know, we actually sent the pro forma invoice. We had done the shipping quote. We had just done the 25 steps that you needed to do just before you got the purchase order, and the deposit.
We phone call and said, "You know, company's just doing a big downsizing. We want to defer all of our CapEx. We're cutting budgets. We're pushing it out a year." That's what happened to our revenue last year. Some of those have now come in now, and we're seeing them coming in now, and rolling out. Some people wanna catch up. I mean, they still have their five year plans or 10 year plans that they've announced to the marketplace or that are their, you know, internal commitments to their own funders. So there's keen desire to catch up.
Okay. With CAD 10 million in undiluted capital, CAD 6 million of that for R&D, what is the release schedule and terms, if any, on the remaining CAD 4 million?
We have about CAD 7 million left. It breaks into three components. The FedDev, there's around CAD 2 million left at the beginning of this year, and that drawdown is expected to happen between January 1, 2023 and the end of March 2024, so over 15 months. We successfully closed an IRAP grant in Q1 of this year of CAD 750,000. That was new funding that we got after the end of last year. We are always continuing to look for assistance and support in our R&D investments, the Canadian government granted us CAD 750 from IRAP. That one runs to the end of March of next year.
We drew down some in Q1, and the bulk of it will be the next 3, 4 quarters, so Q2, 3, 4 and Q1. The SDTC CAD 5 million grant comes over three years. We expect CAD 1.2 million in May. We've already gotten CAD 550,000 in December, CAD 1.2 million in May. There'll be an additional drawdown starting January of next year going forward. It's in chunks over a three year plan.
Can you comment on the low stock price given management's positive outlook?
I think the, I mean, my personal opinion. I'm not an expert when it comes to the stock market, but when I've looked at our history, you know, we hit a low point at around, I can't remember if it was CAD 0.08 or CAD 0.09. When the market moved and we were doing positive on our results, the stock went up to, I believe, CAD 0.65, CAD 0.68. I think the market is still fairly negative. Investors are still sitting on the side, still very conservative. I'm hopeful. I have people telling me that they think that that bearishness is now going to start to translate to people coming back into the market later this year in the fall. I think, you know, it definitely reflects the fact that last year was a bad year.
As we start to announce our Q1 results, which will be soft on the revenue side, will, I think, I know will show strong bookings numbers. Q2 results, Q3 results, we start to show that we're back and, you know, up at the numbers that we used to be at and on a trajectory to growing, that we're positive EBITDA, and that we don't need to do a raise, which is a huge focus of us this year as a company. I think that together with the market response, it should come back up nicely and could come up very strongly in the fall.
When we went from CAD 0.08 to CAD 0.65 in a period of two months, you know, that is the way the market moves as a small-cap company. It'll do so again. As our revenue grows and our profitability grows, and you go out a year or two, you know, I don't know, I'm not giving you a forecast, but we will grow out of that ultra-small microcap into kinda small-medium microcap. We'll get to consistent positive cash flow, generating real meaningful cash. We'll get to good top-line growth. We'll do M&A. I think that we'll grow ourselves into a next category, ultimately moving from the TSXV to the TSX. The up and down bakery will be much less than what it is right now.
It's a huge buying opportunity for the company, investors and for Clear, you know, for our employees. Very happy for people to buy in now and have a very positive result, either to average down for those who've already invested, or to just come in.
Thank you. The next set of questions is gonna look towards Q1 and the remainder of 2023. Even though Clear Blue is not giving forward guidance at the moment, how should we think about Q1?
Just to iterate, we had started to give guidance when the company was expected to be north of CAD 10 million in revenue, and we had good consistent flow and forecast. Obviously, there was a material change in the marketplace last year, and therefore we're not comfortable. We shouldn't. Even if everything was 100% from a Clear Blue perspective, just the macro environment says, you know, caution is better to be conservative when giving guidance.
Our Q1 revenue has traditionally, if you go back and look at our charts, it's always very small because it's that Q4 order that ships in Q1 before people's budgets, you know, it's the leftover from the previous year or the budgets don't come in, until, you know, really we see purchasing for this year against this year's budget starting in February, March with purchase orders. Revenue will be soft. Our bookings number is quite strong, up quite significantly from last year. I don't have the final numbers in because I've got to include the Illumience pieces in that. I believe we're up more than 50%, and that momentum has continued in April.
Where we're at is to we're working very hard to have a Q2, Q3 that delivers that CAD 2 million+ revenue and delivers the positive EBITDA results that we want to demonstrate, positive cash flow. At this point, as I said, cautiously optimistic that that's what's going to come to fruition.
I was trying to think about Clear Blue's balance sheet. I know you mentioned you will not need to raise capital in 2023.
So Clear Blue's balance sheet, when you just look at it from a, you think, wow, there's a little bit of debt there. There is. When you look at the growth trajectory plans of the company and understand that that debt is what I'll call friendly in debt. Canadian government, BDC. BDC is actually a tough task master. They can be demanding and strict, which is good, makes us a better company. They are also keenly interested in helping innovate technology in small companies. They're quite supportive of us, and had no Silicon Valley venture debt on our books, thank God. You know, our debt is something that is reasonably good.
Our debt balance sheet, for example, is growing because of the FedDev CAD 4 million loan. It is 0% interest. It is 10 years. When COVID hit, we had 2 existing loans with the Canadian government and a relationship with BDC, where two of them voluntarily just sent us an email said, "We're stopping to draw money, like, we're not gonna take any payments. We'll just defer." We have friendly debt and supportive debt on our balance sheets. We are looking at our balance sheet all the time. We're very focused on cash and improving our working capital ratios. We have, as a company, moved from, you know, revenue-driven to cash and EBITDA-driven.
There is one impact of that, in that revenue does not realize as quickly when we get an order. We used to kind of pre-spend when we saw the order coming. That's not the world we're in today. As a result, when we get a purchase order, it's more difficult to turn it around. There's been times where I've gotten a purchase order in, you know, November 28th, and it was December revenue. That's not happening anymore because of our focus on cash.
Can I just add a couple of things in there?
Yeah.
You also have to notice over here that there's lots of items that are not in the balance sheet. For example, the CAD 7 million government grants that we have. Like, out of that FedDev is receivable, but it's not on the balance sheet. As we continue to get our milestones in during the year, we would get that money in our bank. Furthermore, we've also got inventory. We've got CAD 3 million worth of inventory that we have. That inventory will is being used on orders that we have, so there's less cash outflow right now on those orders because we continue to use the inventory that we already have built up. Combined with our cost structure, what we've done is we've reduced our costs.
You've seen our margins go up, that's why you can see that with our reduced cost structure, expected pipeline conversion, we believe that our cash flow is gonna be pretty much neutral with money coming in from, as Miriam said, the friendly debt from FedDev, which is interest-free, we won't have to start paying until 2026 or 2027, something around that time.
Yeah, I think, apparently, the balance sheet looks off as Miriam said about this debt, but like overall, there's items on the balance sheet that are not there or in our outlook that are not on the balance sheet as well. Thank you.
Farooq, thanks so much for jumping in there. Sometimes I get so focused on thinking about the answer I just keep talking. That was really good. Thank you.
I know we're running a little long here, I just wanna say thanks for everyone for staying on. You know, we appreciate your patience and engagement. We've got four more questions here. This next question kind of has a few parts to it, Miriam. What led to the strong order in taking Q1, what gives you confidence that a large portion of those orders will convert into revenue? Have any of these new orders begun to ship?
A crap load of work and effort by everyone in the company to bring the orders in and maintaining relationships. Winds of change in the investment community in the market. In North America, it's just, you know, we need more time to prove, but a big change in the order traction and revenue. We believe that part of that was because we needed to invest in our product line, and we've responded to market demand by innovating in our product line with the CAMMI and now Senti coming. Part of that was bringing on a lighting engineer who's got some great skill sets to help us, but the market demand is there. So that's really on that side.
On the Nano-Grid side, we do have some new businesses coming in, but the big part there is follow on orders from existing customers. On eSite, these are some follow on orders to existing customers of eSite, as well as a large order from a Clear Blue customer for the eSite product. This is a cross-sell upsell synergies. The orders, it's really a timing on shipping. We have begun to deploy them and get them starting to move. Nothing has shipped as of yet, but procurement has begun. You know, things are on trucks and boats, in, you know, intermediary points, et cetera, et cetera.
Things can always happen, but as I said, it would be surprised to see, you know, a big change because it's a diversified set of orders, and we have more orders that we've received. We have an internal thing called ring the bell, and we had another order yesterday that came in in North America. We're seeing more stuff coming in on top of what we've already announced.
Can you comment on your recurring revenue growth? What your expectations of that are for 2023?
I can't give you a forecast for what it could be. What I think is interesting is as we introduced our Energy-as-a-Service model in North America, which started around two to three years ago, that increased the annual fees that customers pay quite significantly, because we took on some of the expenses they would normally have had to pay in other ways. So we evergreen the batteries, et cetera, et cetera. The first three years was upfront. Now we have the renewals. We're seeing those renewals come in, and I'm quite pleased by that.
We've also, as I said, had customers reach out and say, "Well, can I add my other eSite microsystems on?" It's very interesting because we used to be a bit concerned that customers didn't look at Illumience, to some extent, they're not supposed to, because we're running it for them. They have access to it, but, you know, they can see things, they get updates and reports, but they don't need to log in every day because that's what we do. We manage it for them. Connectivity access to the site has become a tier 1 mission-critical. We get level 1 alerts from our customers now going, "Wait a second, the whole site's working, the telecom's all working, everything's great, but Illumience isn't getting its data." Level 1 problem.
The amount of demand of our customers to get access to what we're doing in Illumience, the value it's delivering is evident and starting to put more pressure on the company. That intuitively then also means, well, if it's so mission-critical, you're gonna be willing to pay for it. That's what we think is driving the growth. The other thing that's driving the growth is numbers multiply over time, and so that's been helpful as well. We have been increasing the pricing, adding value-added services, so the revenue per customer for Illumience has also gone up and will continue to go up with eSite.
Thank you. These next two questions, we're gonna take a step back and kind of look at the macro environment. How has management navigated the current environment and kept those gross margins steady despite all of the global challenges?
I think what happened in 2022 was in the fall of 2021, there was the, "Oh my god, there's no parts available. We're not gonna have any parts," et cetera, et cetera. We went out and bought enough parts to make us mash through. Then when revenue dropped, you know, we had inventory. Part of it was that we didn't see the big bump in prices in some of the things that we were dealing with. In those areas where we were seeing the bump in prices, they were with long-standing partners who knew that they just couldn't 100% pass it on. Because they were existing supply chains, not everything was passed on. In other areas, we've talked about adding innovation.
We have some very compelling cost components that we have been able to deliver huge value on because we've innovated. Lithium batteries are a good example. We've got a lot of smarts in our technology, which reduces the amount of smarts you need in the battery and makes that battery more reliable and easier to manage. Because of that, we for our VanaGrid product, we have a very cost-competitive lithium battery. A lot of those commodity prices have come back down again. In many cases, what I've seen suppliers do is, you know, we had the 2021 price list. The 2022 price list just went through the roof. It was ridiculously stupid.
Now people are coming back and saying, "Oh, yeah, here's our new price list, and it's the same as 2021." I think we've weathered through the storm.
Yeah. Some of our suppliers, what they did was they just added in a surcharge, like inflation surcharge or like high cost surcharge and whatnot. Now this year we are seeing that they've removed that because the prices have gone down now.
Okay. Obviously, everyone's seen the Inflation Reduction Act in the United States, and Canada just came out with their own quasi version to match that. How does Clear Blue benefit from those various government incentives?
Historically, Clear Blue's business was not tied, like many solar to the feed-in tariff program of Ontario Hydro, et cetera, et cetera. These tax breaks are across like, think of them like a SR&ED or an R&D tax credit. They are across the entire industry. They are refundable tax credits, and they are available to both tax-paying entities and non-tax-paying entities. When you put all of that together, it's just adding that extra little bit of incentive that allows customers to really look at us as an option, look at cleantech options as an option. When you put that together with a certain amount of acceptance that, yeah, this works, it's not a problem, and it, and it's the cost benefit, it's having a big impact.
Where we're seeing it is in the Illumient business in North America, and we expect to also see it in Pico-Grid, in North America.
We have one final question here, regarding the eSite acquisition. Can you give us an example of revenue synergies with eSite since that acquisition closed?
2 revenue synergies. One is existing eSite customer has requested Clear Blue's Illumient service and on their existing historical systems. On new orders, we had 2 or 3 customers where when we acquired the company, the customer was saying the price was too high. You know, "You gotta drop your price, you gotta go cheaper." When we repackaged it with the Clear Blue value proposition and services, it reduced other costs for the customer. By taking those other costs of off the table, we increased our margins on the product and still had a lower cost for the customer. The customer's like, "Well, I'm gonna spend CAD 10 with you, and I gotta spend another CAD 5." We're going, "No, no, no.
You're gonna spend CAD 12 with us, and you don't need to spend that CAD 5. The customer went from, you know, 15 down to 12, and we went from 10 to 12 with the value add. On the Clear Blue side, we have one partner customer who has a very wide-ranging, diverse set of power needs. We have a new project that's deploying that is at the higher end of power and, you know, it was kind of pushing the envelope of Clear Blue. They're committed to us. They like us. They want our service.
When we did the eSite acquisition, they said, "Yeah, we want that." I don't know that the project was at risk, but it was under stress because it, you know, was pushing the envelope with the Clear Blue system, and with eSite, they're just really happy. We have a large booked order that we'll deploy with eSite.
Great. Thank you, Miriam. This concludes the question and answer portion of the call. Once again, if anything arises after the fact, feel free to send an email with that question to either investors@clearbluetechnologies.com or myself, ryan@salfordcapital.com. I'll pass the mic back to you, Miriam, for closing remarks.
Thank you so much, Ryan. I just wanna say a very big thank you to all of our shareholder investors and supporters, and to our employees, our customers, and our supplier community. It's been a tough year and a half. We're through it. We're positive and optimistic and busy as all heck from a sales perspective and a shipping production delivery perspective. We would not have gotten there without everybody being very supportive of the company. I think it will pay off for everybody going forward. Everything I do every day is all about making sure that we deliver for our investors. We serve at the pleasure of the shareholders. Thank you very much. If there's any questions, please don't hesitate to reach out to us.
I do wanna give a big shout-out to Farouk, our CFO. If you just think about everything we just talked about in this presentation, he has just done a fantastic job helping this company to navigate and deliver what it needed to deliver, and we would be nowhere without him. Thank you so much.
Thank you. Thank you, Miriam. Thank you so much. The recording has stopped