Yes, thank you. I hope you can see the slide. I would like to follow the PowerPoint slide and explain about the performance of Q2. This is a summary of the performance. Net sales, 11% increase. Operating income, 15% increase. Ordinary income was only up by 1%. This is mostly due to the equity method. Affiliates takes one for Audi Security, a startup company. They suffered deficit and -15% of net income. Well, in overseas business, deferred tax assets have to be taken down. It has to be built up again. This is going to be adjusted in the next quarter. This is why we are seeing a negative number for this particular quarter.
Pre-GAAP numbers, Forex impact, when this is excluded, the revenue was up by 2%, which was lower than expectation. Our COO, Kevin Simzer, will explain about the main factors behind this later on. The purchase cycle for enterprise business is getting longer, and some of the deals did not really materialize in the second quarter. In the macroeconomic level, Fortinet, one of our competitors, also provided a similar explanation at their earnings announcement last week. Security investment environment is maybe getting tougher than before. On the next slide, you can see the GAAP-based sales by region without the Forex impact, and we're seeing growth in all of the regions. India, Europe, growing very strongly, as expected. Then, we have a number by segment, after GAAP. Again, a 13% increase in general for the enterprise business.
Now, looking at the pre-GAAP number, excluding the Forex impact, -1% for Japan and -3% for Americas. No longer double-digit growth for Europe, only single-digit growth this time. Major factors in Japan was a price increase in the previous quarter. There was a lot of front loading of the sales, so we had the double-digit growth in Japan because of that, but now we have less renewals. There was a double-digit growth, negative double-digit growth. Then we ended up with a negative 1% growth. In the Americas, as I mentioned before, the cycle is getting longer. These are the two biggest factors. In the 3rd quarter, we are already seeing a recovery. We will be seeing a recovery in this quarter, current quarter.
That is our expectation. Here, again, we have the same GAAP and the pre-GAAP numbers, the enterprise is seeing a biggest decline, pre-GAAP of 2% against 8%. Consumer is at 2% against 2%, which means that, pre-GAAP, the sales growth is mostly driven down by the enterprise business.
Mainly, in regard to the subscription business, we have the ARR that is showing healthy growth. Several quarters back, it was about 30%, and this is down slightly, and it's over 20%. Meanwhile, for expenses, in the 2Q, there is a increase in the expenses, and on the upper side, you can see the software expenses, and there's also the wages and the cloud expenses. Of course, as noted here, there is the foreign exchange impact, but we have this situation of the expenses. We have been hiring, so there has... We have stalled the recruitment slightly. We have been more cautious about hiring, rather. Consequently, we have been focusing on cost control in this area. Here, the aforementioned situation is reflected.
Meanwhile, when it comes to the highlights and lowlights, as for highlights, as already mentioned, we have tighter cost control, and the ARR continues to show healthy growth. Vision One users are showing strong growth, and this will be explained later on. For the future of our company, we'll be focusing efforts here. Meanwhile, for the lowlights, the enterprise users are going into a slower buying cycle, and in Japan, because of the front loading due to price increase, there has been a negative impact. That's all from my side, but we have not made any changes in our annual forecast. Be necessary to achieve better results for the first half, but there will be explanation made from here onwards about what we are doing. We believe that it will be possible for us to achieve this annual forecast.
With that, I would like to close off my presentation. Thank you very much.
Thank you. I'd like to use this time to reveal Trend Micro's second phase of the transformation. Trend Micro has been focusing on our transformation in the past 2 years, from our on-premise to SaaS platform, and also on the business side, from the perpetual license to the subscription. This transformation, mainly, we are focusing on attaching and moving our customer to use our SaaS management platform. This is why we believe that customer, by using the SaaS platform, they can gain better protection, better solution. That is just portion of our product offering that is in SaaS platform. Previously, we revealed 2 indicator, the SaaS customer growth and commercial ARR, 'cause commercial ARR only include the SaaS products ARR.
The reason that we, we reveal these two thing, indicator is because we believe we need to excel our operation on the SaaS technology platform. At the same time, we need to make sure we can compete in a pure subscription license model, SaaS ARR, and that was why we revealed these two type of, indicator. Now, we believe after Vision One released, which Kevin already explained the significance of this new Vision One, it redefined the XDR and officially announced the Attack Surface Risk Management capability and introduced Companion AI. All of this is going to bring Trend Micro's business operation and business transformation into a second phase. Why? Because as you can see, originally, we only focusing on the 35% SaaS products revenue growth.
With Vision One, after we integrate all the on-prem product, all the appliances product, and a lot more third-party product, we become the best hybrid environment support platform. Also, we can bring all this on-premise product interaction with our customer through Vision One, and therefore, they can all benefit from the overall one platform strategy and one platform experience. I keep on emphasizing this is for larger enterprise because we believe that is where the pots of gold going to be. The recent growth of cybersecurity budget mainly are coming from the larger enterprise, where they have compliances, and they have a lots of the cybersecurity risk become their business risk. When they're facing this type of a maybe economic downturn, they need to consolidate all their cybersecurity and, and focusing on reducing the cybersecurity risk.
That's where we believe Trend Micro can help customer consolidate all those and provide a 1 platform experience. Trend Micro already actually been in this transformation, and large enterprise is now 61% of our business. This large enterprise, I define it as 500 seats and above. That's where we believe they will have the security operation center. By that, I would want to introduce the new indicator. We call it hybrid ARR as our growth indicator. Hybrid ARR, because Trend Micro is actually the only antivirus company that has transformed from antivirus to enterprise cybersecurity risk management company. We were the only one that exist in the AV leader quadrant, and now also in the XDR, EDR leader quadrant. That is the transformation.
Unique part of being a antivirus company in business sense is that actually, antivirus has a portion of our revenue is already in subscription, which is called Pattern Subscription. Usually, if customer pay $100 for antivirus product, 30% of that is a subscription, and next year they need to resubscribe this 30%. This 30% of the renewal revenue is very profitable and very important for the antivirus company, and we carry those renewal revenue into our transformation. If I zoom in into the larger enterprise, which compose a large portion of our ARR, then you can see over the year, this green bar are the pure SaaS, pure SaaS subscription ARR, but the blue portion is the Perpetual License, which is traditional or the old products that they still have a heavy portion that is in subscription.
That is, that is total. When you add them together, that is the hybrid ARR. Those blue part, the perpetual license, pattern subscription revenue, is very nice. It's almost like we're collecting check, but there's a drawback of it. That is a lack of the interaction with customer, and therefore it's very hard to expand from there. If you say, "Oh, I have my gateway and endpoint," they just use the same pattern file. Doesn't provide enough reason for customer to use the same coming from the same vendor, because one plus one does not equal three. After Vision One, that game has changed.
After Trend Vision One, whenever they add more Trend Micro sensor and have more data that is stored with Trend Micro and analyzed by Trend Vision One platform, they can better, have better visibility over their overall cybersecurity risk and faster response, quicker, earlier detection of the threats. That is why we believe the Trend Vision One platform will actually revitalize our original other 65% of the re, the business, and stop the bleeding from this, perpetual ARR and accelerate more on the subscription ARR part. That's the total, the reason that we believe in the future, after Trend Vision One, we will be able to use this, we call it hybrid ARR. It's a bigger number overall, but of course, the growth rate will be flatter, not, not as steep like the pure SaaS part.
I think it's a better indicator of how Trend Micro's business will be growing. This transformation, of course, will affect our sales process. This whole sales process is going to follow the platform. We call it the platform way of accelerating the growth, which is, we use the onboarding, the processes. We try to onboard more customers onto Vision One and then increase their assess time, and therefore, thereby, they will expand to buy more functional sensors from Trend Micro. During this whole process, we have introduced and built several tools to help us more efficient in this platform way of selling. For instance, Cyber Risk Assessment is a tool that can help bring on the new customer without zero friction, zero cost, and zero deployment for customer.
They can quickly onboard and see how Vision One works. After that, we will be, navigate them through Vision One and let them understand the platform, what the platform can do for them. During all of this, we also collect all this information, and we were able to provide and customize for each of our customer a better script, what, how our salespeople should approach the customer and how to reduce their cyber risk in the most efficient and effective way. That's the sales with generative AI. You can see now our whole sales process become very data-driven, and we monitor all the way, all the way from the adoption to the engagement score and the expansion. Platform, the platform adoption metric is what we are going to, to be focusing on.
Just for less than one month, we announced this new version of Vision One. We already starting to see the attach rate, the consumption, the engagement score is expanding, is increasing. There is something that I'd like to introduce also is, we have something very similar to AWS and Azure's committed consumption, that we call it Vision One credits. They can buy the credits and then they decide flexibly they want to deploy this credit either on endpoint, on server, on, on gateway, on, on TippingPoint or different places. We, we count all this, credit deployed or allocation as they consumed the Vision One.
The last part you can see here, the green part, the first, first week when we announced our Attack Surface Risk Management, we see a lot of customers start to allocate the Vision One credit, means they adopt and spend their, their credits on this new function. That will be the way that Trend Micro, utilizing the one platform experience to expand our business in cybersecurity. Vision One is not just a beautiful PowerPoint that we talk about all this functionality. Vision One is a true business innovation and a true business renovation for Trend Micro. In the future, I hope we can share with all the investor about how we transform our business From traditional AV to this hybrid AR growth.
I know there's a lot of moving parts when we are doing the transformation and a lot of numbers that, that need to be clarified, and it's very hard to explain all of these different business dynamic change in a one-hour IR meeting. We are planning to have a investor day in the second half of this year, and I hope that we can we can meet all of the investors and share with you how are we going to grow with this hybrid ARR on our one platform experience. Thank you.
Thank you, Eva and Mahendra. Hi, everyone. My name is Kevin Simser, and I'm the Chief Operating Officer for Trend Micro. We thought it would be helpful for you to get a better idea of what our long-term plans are for our enterprise and our consumer businesses, and a little bit more insight as to where the growth is coming from. Let's jump in. From an enterprise perspective, all of these numbers that I'm about to share are non-GAAP numbers. They're for reference purposes only, and they give you an idea of how we're thinking about the business and where we think the growth is gonna come from. All of the numbers are in U.S. dollars. They've been converted at the exchange rate below in order to give you some comparables.
From a road to 2025, our long-term plan, we're targeting $2 billion in sales, gross sales, by 2025. We've been transforming the business. That means we've been driving more and more subscription SaaS business, and that is a $1.5 billion target by 2025. Of course, it all comes down to customers. How are we doing? What have we set for our target there? We've set 100 million protected assets. A protected asset is a desktop or a laptop. It could be a work, a virtual machine in a modern data center. It could be a cloud workload in a hyperscaler or a container. Then ultimately, where it really matters is how are you doing at growing your customer base? We're targeting 500,000 SaaS enterprise customers by 2025.
We feel like the markets that we're in, give us lots of room to expand and grow. We sell in the IT infrastructure buying center. That's where we are, selling our endpoint protection, our email security, our network IPS. In the SOC buying center, of course, the hottest topic right now is XDR, and our market-leading platform is doing well there. From a cloud buying center, we're definitely jumped on this one quickly over the years, and we attached ourselves to hyperscalers, and that's where we're protecting applications that are running in a cloud environment. We're doing all of this with our unified cybersecurity platform, one of the broadest in the market, and it all starts with Attack Surface Risk Management, where we get a good idea of what your overall... a customer's overall attack surface looks like.
We can sprinkle over top of that our threat intelligence and get a good idea of where the most important assets are that you should be protecting, and we can provide the protection. From a Q1 perspective, we saw our enterprise sales growth continue to drive forward 9% year-over-year at $334 million. Nice growth continuing to happen within the enterprise space. Our annual recurring revenue is really the nucleus of this business that we've been continuing to move more and more of our customers towards. $692 million at the end of the quarter, that was up 25% year-over-year. As that part of our business continues to get bigger, we can see that our gross sales growth will continue to accelerate.
From a SaaS enterprise customer perspective, we're up over 373,000 now SaaS customers. That's up 9% year-over-year, and that's with 2 sales motions. Number one is we are doing health checks and talking to all of our existing customers, and if it's right for them, we will be upgrading them from their on-premise offering to our SaaS offering. As we continue to land new logos, we're also landing more new logos with our SaaS offering. Both of those are helping us to increase that number of SaaS customers. We're doing a really nice job of getting both broader and deeper within our customer base. It's 68 million protected assets and 29% year-over-year growth.
SaaS continues to be quite important for us, and it's, it has been leading the charge from a transformation, but like I said, we are selling in a hybrid environment. What we can, when we can, we've been actually moving aggressively towards our unified cybersecurity SaaS platform. Our SaaS business is now, well, $108 million the end of the quarter. We finished up 30% year-over-year growth. That continues to be one of the major growth areas. We can see as this continues to get bigger, it will have a bigger impact on our top-line numbers. If we dive in deeper on what the areas that growth came from, you can see it's across all 3 of the buying centers that I laid out there. We continue to do very well in IT infrastructure operations, up 23%.
SOC operations, everything to do with XDR is up a whopping 74%, really, really nice growth there, that continues. That's been going on. From a cloud operations perspective, at 16% year-over-year, this is softer than what we have typically seen. In fact, the comparable quarter last year at the same time was up 60%. We've seen quite a big softening in the cloud operations. We've seen longer sales cycles. We've definitely seen projects are there, longer sales cycles, more approvals needed, many customers starting to rationalize their spend with hyperscalers. We see as they rationalize their spend with hyperscaler, it also means that they rationalize their spend around security relative to that hyperscaler.
We're definitely seeing that softening, and that in particular is what has impacted us in the Americas. Cloud operations has been our growth engine within the Americas, and we saw that softening the most in the Americas, and that had an impact on both our Americas number and also on our overall annual recurring revenue, where that was down a couple of points. Couple of examples. We thought we would drill into cloud operations a little bit, and from a cloud operations standpoint, this is sizable for us. We're up over 10,500 enterprise customers. That's up 28% year-over-year, and we're protecting 6 million now cloud workloads and applications. Really nice terms of breadth.
We've been transforming our go-to-market, whenever you think of the cloud, and you think of go-to-market, you can't help but think of super marketplaces, and specifically, the one that we leaned into the most was the AWS Marketplace. Really pleased to see this up over 84% year-over-year. We won the Global Partner of the Year award from AWS for Marketplace last year based on the success we've seen, now the AWS Marketplace represents our largest channel to market. In terms of a customer win, this is an existing customer of us, of ours in the U.S. They're a software company in the data analytics space.
They had a new project, in, in bringing that new project on board, they were looking for a little bit more visibility across their infrastructure. They felt like they had too many tools, we ended up winning this expansion project, and it was displacing CrowdStrike and Rapid7 in this account. The customer decided to consolidate security tools into Trend and remove CrowdStrike and Rapid7. A nice example of us expanding with the breadth of our platform. From a SOC perspective, we're up over 8,700 SOC customers now, we've really been doing a nice job of leaning into this quite heavily, 86% year-over-year growth.
We have an optional package that a customer could pick up, and that is a managed XDR package, and that is because we're seeing this shortage of cybersecurity professionals in the industry continue to really cause challenges for many of our customers. We are now offering up a managed XDR offering. That gives... In some cases, we might be a second set of eyes with our security practitioners. We might help them with 7 by 24. We might help them with off-hours coverage or in sometimes prime time. That's an offering that we have in place.
Because we've seen more and more activity in and around managed security service providers and global systems integrators wanting to actually help customers with this shortage of skill set, we decided to jump in and do even more here. We closed an acquisition in Q1 of a small little technology tuck-in called Analyze. Brought us a number of security practitioners, specifically in the SOC space. They brought us a platform that helps us with what's called a SOAR offering, so really a lot more automation that we can build into the security operations center, ultimately with the goal of making our enterprise customers more effective in their SOC. We have an example of winning a customer. This is in the EMEA region, actually, in financial services, specifically insurance.
Heavy compliance, lot of security, and they had multiple, multiple vendors, and they ended up with wanting to rationalize their endpoint, and ultimately deploy an XDR offering so they could in fact, get more visibility as to what was going on across their enterprise. We ended up winning this business. We displaced Symantec on the endpoint, which we've done many times, but that's an exam-- this is a customer example where we displaced Symantec. Then, in terms of competing for the XDR, we competed against Palo Alto, CrowdStrike and SentinelOne, and we ended up winning out against those three. Just to show you the strength of our platform and how that can all come to bear and help out customers. Okay, over to the consumer business.
In this particular case, because the majority of our consumer business is in Japan, we thought we should talk in terms of Japanese yen. We have a long-term plan for this business as well. Our road to 2025 shows JPY 60 billion in gross sales, we feel like is a good target. That means that we will continue to grow our consumer business. In fact, not only grow, we'll also grow the customer base, 18 million paying consumer customers by 2025. We've really got this focus in on the non-personal computer, the non-PC part of the market. We feel like that represents some open opportunities for us and to help customers out. We're targeting 25% of our entire installed base to be non-personal computer.
Up until now, we've been really focused in on go-to-market innovation, we've been fixated on new channels to market. Mobile has been our biggest growth over the last several years, and that will continue as we continue to do well in, in terms of protecting consumers on their mobile devices. That's been the biggest part of our growth. We've been looking for alternate channels, in particular, the telco space in the EMEA region, and we've been doing well at securing a number of telcos who would like security to be built into their offering.
Because we're one of the unique cybersecurity companies that has both an enterprise business and a consumer business, and because we all went through COVID together and everybody is still working in a hybrid work environment, where they're working at home sometimes, maybe all the time, or they're working in the office sometime. We found that some of our enterprise customers wanted an offering that would help them with those workers that are working at home. They have their work computer, and that's fully protected, but what about the other devices on that home Wi-Fi? How can they protect those? Well, that's exactly what our consumer offering does. We're packaging that up for our enterprise customers, and we think that's gonna actually be very helpful in terms of driving some more growth within the consumer business.
Finally, we continue to do a lot of innovation in around the consumer space, and, one of the areas that we're seeing is around identity protection. That's an area that we have done. We have an offering, and we're continuing to expand on that. Then we're doing some very, very innovative things around NFT and what that could potentially mean for the future. Lots of stuff going on in terms of helping us to drive additional growth within the consumer business. From a Q1 performance standpoint, very, very nice growth. Up for the quarter, we, finished at $15.2 billion. That's up 8%, 8.1% year-over-year, and very pleased that we saw growth across all the geographies that we do business with, and in the areas that we feel we've invested in.
That is around mobile and telco channels being increasingly important to us. We're seeing our AOV start to increase as, as we expand our overall size of wallet and, what consumers are spending with us as we add additional capability within our platform, and that's gonna be another area that we will continue to grow and expand on. With that, I'll finish. Thank you very much. I hope you found this helpful. I appreciate your time. Thank you.
I would like to explain about the status of business in the Japan region. I will start with this slide. This is the focus area for this fiscal year, and I'm showing you this slide once again, just to go over this again. In the enterprise business, there was a global press release which started on the 3rd of July for this business. We are refocusing on Attack Surface Risk Management, ASRM, and also XDR. Below that, you can see a whole range of different sensors. According to a third party, like Gartner, well, mesh architecture is necessary, according to them, for security, because different things are connected and there are so many sensors being required. We have been working for 35 years as an antivirus company, which means that we already have-...
many sensors, and we are also able to integrate all of them. This is a huge advantage for Trend Micro. Depending on the environment of existing users, the hybrid environment, we can also provide XDR. For the enterprise business, we will be very strongly focused on XDR. We want to promote the use of XDR, and that in turn, will visualize the company's risk through Attack Surface Risk Management. There are regulations that you need to comply with, and in the Western countries, for example, Europe, cybersecurity report has to be done within 72 hours, otherwise there's a penalty. In the United States, it should be within 24 hours. There is no such regulation for Japan, many vendors claim to be able to do this, but they're unable to.
However, our platform can do this in a speedy and efficient manner, within 72 hours or 24 hours. Reporting, visualization, all of this is possible. We have a huge advantage, which we will be talking about. Now, when you go to consumer business, we want to achieve a 25% outside of PC, so beyond device security, we will be delivering more valued services, and this is the focus of our transformation. This is a second quarter progress for the enterprise business. The first point is cybersecurity platform penetration. Compared to the end of last fiscal year, we have seen a 17% increase in the number of large enterprises using our XDR. Japan is lagging behind the US and Europe, but the number is definitely going up.
Also of note, our focus customers now have projects, including top management, and we're engaging in dialogue with these enterprises, enterprises projects. As Kevin has mentioned today, CrowdStrike or Cybereason users even are coming back to us or converting to us. XDR and Vision One are really driving such replacements. XDR and the Vision One users are definitely seeing a new value or more new values, which means that the annual trading volume per customer is growing at 36% year-on-year. Vision One and XDR are definitely generating new values, and enterprises need to visualize company risks, especially large enterprises, have this responsibility to the society, and they definitely need to do this. This movement has started in Europe and the United States, and it's also coming to Japan, driving the growth.
The second bullet point here is managed XDR service. We are increasing the number of partners, and Trend Service One is directly provided as a service from us, and Japan was lagging behind, but we made announcement in June. In the middle of June, and before the end of the month, we already had two or three contracts with a direct service provided by Trend Micro. The environment is becoming more complex, and cybersecurity has to be supported by expertise, and efficiency is becoming more important. This is why this is happening.
For the consumer market, for beyond device security, we have seen this kind of growth in Japan. As you know, we have large consumer sales in Japan, and for each quarter, we have continued to grow. For our consumer business, 10% is represented by this, and we're seeing constant growth in beyond device security. There are several challenges which we faced. For example, for smartphones, the prices are a bit high, but we have quite a few features. In regard to the revenue per customer, we have solidly continued to increase, and we have home network security, which is a subsidiary of Kyushu Electric. Now, our routers have been incorporated for services to be deployed, and we have also enhanced our support services.
We have now email that introduces the utilization. We're able to look at the increasing the track record of this. We're also preparing a diagnostic service for security measures. On a sampling basis, we have done this to some customers, and we have been able to understand better the situation. We have gotten a lot of feedback about having regular services like this deployed. Therefore, we're making the preparations for services here to be provided. Right now, there are a lot of cases of fraud in Android, talking about memory lacking. There has been spam mail that has been sent to customers about lack of memory. Therefore, we are focused upon this, and we have implemented measures in this regard.
In our consumer business, we have been increasing the percentage represented by our newer initiatives. With that, I would like to close off my presentation. Thank you.
I have 2 questions. The first one is a longer sales cycle. What is the outlook of this situation? I understand that it's a little bit slow right now, but you are engaging in discussions with clients, customers, is the situation improving or not?
I can cover that one, Mahendra. A couple of different things maybe to add on the sales cycle. You know, the one thing is that we maintained our guidance for the year, and the reason why we did that was a couple of different things. One is, the reason was a couple of different reasons. Number one is, we're seeing our pipeline, our sales pipeline, to be larger than what we've normally seen. It's about 20% larger than what we've normally, what we would normally run for a second half, so that's definitely giving us confidence.
The other thing that I mentioned around the longer sales cycles, I also mentioned increased approvals being needed and, and, some of the procurement process, modifications that many companies have put in place in order to more tightly control their expenditure. The one thing we did there, was we introduced in the second half, some sales incentives, and the sales incentives are designed in the second half to close business earlier in the half. We don't end up... We try to avoid the situation that we found ourselves in, in Q2, where deals were trying to close in the last week, and we just didn't have all the signatures in place. There's a couple of different things that we've done as we go into the second half, that we feel give us the confidence to keep our guidance in place.
We do see the economic backdrop just like everybody else, but we feel confident.
Thank you. The next question is about ARR. In 2025, JPY 1.5 billion is the target, currently, it's JPY 722 million, according to my understanding. Is it correct? If this is the case, you need to grow quite fast every year, and maybe that is why you're talking about Vision One, and there are two sub questions to this. Now, 23% growth rate, this is slower than before, is this mostly affected by ARPU or net increase? What is the factor behind this? Secondly, Vision One and other initiatives, when will they start to accelerate the growth of ARR? What is the timing of this driving ARR?
Kevin, maybe you can go ahead with this also. Maybe I can start and others can jump in. Y- you, you're doing the math correctly. We- our current current published annual recurring revenue is $722 million. It grew at 23% year-over-year, and it would have been higher if we would have closed the deals that we closed in Q2. Directionally, the point we were chasing by putting visibility on our ARR, is that we've got this core of our business, which is growing at a much faster rate than the rest. That's really what we were trying to do. We do feel like we know what the plan looks like in order to get there.
We will have to increase the overall growth rate, and in the chart that I showed, I actually laid out, you know, what we would have to do. It really is going to be around Trend Vision One, our Attack Surface Risk Management, our XDR unified platform, and we do feel that that will be able to allow us to accelerate our growth rate as we move into the next 10 quarters that we have in order to hit our 2025 target that we've laid out for ourselves.
I think, that is the part that in, Kevin's slide, talking about the expansion part. We believe with Vision One, because there is a correlation between all the different product, and when they work together, it's working much better. That's why we believe after Vision One, even our on-prem product and SaaS product, and Appliances product, will be becoming, much easier to expand those, business within the, the same customer base.
One final point, one final point just on it. I'm not sure if you picked up on it in my chart, on that one chart where I did talk about the Vision One attachment, where I showed the 31% and laid out, you know, what it meant to be a highly engaged customer. A highly engaged customer actually adds $100,000, $98,000 to our overall ARR. That's, that's highly engaged customer. The difference between a highly engaged customer and a low-engaged customer, where we have a lot of those, we do have a lot low engaged, which we will be working on and really focused on. It's 4x. It's 4 times.
We do feel like, like Eva said, laid out with our Trend Vision One recent release, that we'll be in a much, much better spot to be able to improve our overall engagement score as we move forward. That will drive our ARR up.
Thank you very much. That's all my questions.
Thank you very much. Now, we will unmute the next person. If you're unmuted, please identify your name and affiliation. My name is Segawa. May I ask the question? Yes, we can hear you. Please, go ahead. Thank you. I have two questions. First, now, with the first half over, in regard to the profits going down, could you give us some idea about this, about why this came about? Also, you mentioned about cost control, but do you have this situation because costs were more difficult to control? In regard to the profit levels that you've achieved, is it despite the fact that you carried out cost controls, that it went down to this level?
Well, we look at the first half and the second half, we disclose the numbers, when we look at the profits, there is the pre-GAAP numbers difference. That's the biggest reason, we had not been able to achieve the pre-GAAP goals, that has been reflected in our profit levels. As already explained, in net sales for the second half, we believe that improvement will take place. As for cost control, it's not reducing costs, but rather there was the COVID situation last year that still continued. This year, we're looking at focusing on productivity. That we can be more productive. Does that answer your question? Thank you very much. Second point I'd like to ask about is in regard to net sales.
In case of, Europe and the United States, you've talked about longer sales cycle, what about America and Europe when you look at the situation of pre-GAAP? I believe that you can look at the growth that you can expect, but could you tell us about the details here? Also, you mentioned about slowing down of the economy, Kevin mentioned about the the slippage of, the large deals. If that explains the situation, that's fine, but as you move forward with Vision One, is this going to be a major driver for the future? Kevin?
A couple of different questions in there, I'll take the last one first. The short answer is yes, Trend Vision One, our Attack Surface Risk Management, XDR unified cybersecurity platform, will be a major thrust for us in the second half and beyond. That, that is what we're really gonna get. As Eva, I like the way Eva described it, where she talked about sort of the second phase that we're in now, where we're gonna be much, much more focused in on that. We feel like this new release of our unified platform is gonna position us very, very well for that. Regarding the slowdown, you know, there is no question that, you know, we are seeing...
companies, the reason why they're putting these additional process steps in place in order to control some expenditure, is not because they don't believe that they need cybersecurity. Cybersecurity is very resilient in economic slowdowns, but people are still going to be questioning any and all procurements. We are seeing more approvals being needed. In particular, where we saw that was in the Americas and in Europe, where we definitely had the majority of the deals push from Q2 to Q3. We saw that slowdown start to happen and more due diligence being needed on those procurements.
I'd like to also answer about the cost control part. Actually, part of the cost and cost increase is because of our business transform into more toward larger enterprise sales. Originally, if you acquire a new enterprise customer, of course, the acquisition cost is much higher than you try to acquire a other business, which is a very scalable business, right? The, the acquisition of the enterprise customer are much higher, and the support, the SE, the support personnel, all those costs will be higher. The way to expand and to start to be profitable is this type of enterprise customer, is you need to up the average, average top here.
You need to generate more revenue from the same customer, and that's what we have mentioned about Vision One and using Vision One to expand the business from the same customer. That's how we will be improving our business and our profitability.
Thank you very much.
What were the sizes of the deals that were shifted from the 1st, 2nd quarter to the 3rd quarter? Can you please talk about those deals?
We had in my in the video part of my recording, yes, I talked about I just zeroed in on 6 rather large transactions that moved from Q2 into Q3. The 6 transactions were over $1 million, and one that was over $5 million.
The largest-
In the Americas, They were large transactions that would have had a big impact on our Q2 performance had they landed.
Thank you very much.
Thank you.
Maybe I'll just finish, just because you brought it up. We did close 4 of the 6, that pushed in the month of July, just for your information.
Thank you very much.