Good afternoon. Thank you for joining and welcome to Rakuten's Second Quarter Financial Results Meeting. I'd like to first hear from Mr. Mikitani talking about the impact of COVID-19 to Q2 results, followed by Mr. Hirose. The Q&A session will follow. Now, let me introduce members of the executive team of Rakuten. Hiroshi Mikitani, Kenji Hirose, Masayuki Hosaka, Yoshihisa Yamada, Tareq Amin, Kentaro Hyakuno, Yasufumi Hirai, Makoto Arima, Kazunori Takeda, Hiroshi Takasawa, Koichi Nakamura, Noriaki Komori. These twelve executives will be present and available for questions at the end of the presentation. Please show the presentation slide. Now, over to you, Mr. Mikitani.
Good afternoon. Thank you for attending Fiscal Year 2020 Second Quarter Consolidated Financial Results Meeting, as has been explained by the secretariat. Unfortunately, due to COVID-19, we can't meet face-to-face, but rather using Zoom as a webinar.
Now, without further ado, I would like to begin the presentation. Due to COVID-19, various enterprises are faced with impacts in different forms, but fortunately, I would say, thanks to diversified portfolio in the case of Rakuten and due to the core business that is online business in Q2, we saw consolidated revenue up 13.4% year-on-year. As to global GTV, that was up 12.6%. In domestic e-commerce, GMS growth, especially shopping, and I have to say that the travel, among others, was heavily impacted, but when it is excluded in the case of Rakuten, HD Bar, and others, and then I would say the shopping e-commerce GMS growth was up 48.1% year-on-year. I'd like to touch on that later on. After the end of the first wave of COVID-19, after the state of emergency declaration was removed, and yet we continued to grow.
As to the GAAP operating income, due to the sale of OverDrive, it was JPY 3.3 billion, and non-GAAP operating income was impacted due to the move of business and logistics investment, as it was -JPY 32.6 billion. As I said earlier, we have established a unique ecosystem, especially in fintech. The revenue growth was 19.5% up year-on-year. Non-GAAP operating income, again, was up 24.2% year-on-year. As I said earlier, the travel business was hit hard, but in our case, in our group, we are engaged in different kinds of businesses, and therefore, we successfully reallocated the people and also restructured the business model, and therefore, we are already seeing the positive revenue. The revenue was up, and also, as local travel is promoted, we are seeing recovery here as well. As to Rakuten Mobile, thanks to the unlimited program, we have achieved 1 million applications.
The Rakuten Mini was so popular, and we were out of inventory. It takes about one or two to fill that shortage, and in the beginning, we also received applications from Ichiba, and when they're translated into actual contracts, there was a time lag of about one to two months. Yet, I would say that the mobile business has been growing quite successfully. In a nutshell, in Rakuten Group, our ecosystem, despite various hardships, especially under COVID-19, has managed to achieve robust growth. Number two, internet shopping is seeing increasing demand. Some might think it is a one-off type of surge, but as far as we are concerned, we are seeing the permanent change among consumer behaviors. We are now seeing the increased number of positive cases.
About a month ago, when the situation has settled down somewhat, yet there was no slowdown in e-commerce growth, and the unified shipping service is participated by about 80% of merchants, and that is where we see a very strong growth. If you purchase more than JPY 3,980, then the shipping fee would be free. Therefore, we expect that this package would help us continue sustainable growth. We are seeing the steady mobile customer acquisitions, and also we are seeing the Rakuten Communication Platform strategy has been developed quite successfully, thus demonstrating the strength of the Rakuten ecosystem. Turning to the next page. In short, core business, growth-phase businesses, investment-phase businesses, that is how we typically classify our businesses. Two, except for Rakuten Travel, the core businesses enjoyed the revenue of increase of 15.1% and operating income 19.8%.
Even when travel is included, revenue was up 9.4% and operating income up 1.2%. For growth-phase businesses, revenue is up 27.2%, and those in investment-phase businesses, the revenue is up 64.7%. Now, as to the impact of COVID-19, let's take a closer look. In Q2, we saw the e-commerce in Rakuten Ichiba increase 48.1%, and that level of growth is still maintained since the beginning of the month of August. Rakuten Securities, in online banking and cash aspect, is the one that we are seeing the increase in their customers, thus enjoying revenue up 29.3% and operating income up 62.1% thanks to synergy of other businesses.
As the Rakuten Card, when other card companies are suffering the setback in offline shopping, in the case of Rakuten Card, it has continued to achieve a steady growth, especially in the field of digital entertainment or digital content. Rakuten TV in Europe is growing explosively. Active users were added 3.9 million in Rakuten Viki. In this quarter alone, we have added 3.7 million users. Rakuten Kobo, that is online education, Rakuten Kobo is enjoying growth in revenue. It turned into black. For this quarter alone, the registered users increased by 1.9 million as to Rakuten Mobile due to the requirement for work from home. Because more and more people are staying more time at home, including the young population, as I said earlier, we have received more than 1 million applications for the quarter. Rakuten Viber, the unique IDs, was up 16.5 million.
If I may repeat, despite COVID-19 impact, maybe because of that, the e-commerce GMS in Japan was up 48.1% year-on-year. If you take a look at the details, then the new purchasers increased by 63.1%, and there were those people who once came to Rakuten and then did not come back, but they came back again, and the returning purchasers was up 80.9%. The Rakuten Card shopping GTV share, compared to other card companies like A and B, generally speaking, where A and B, these are the card companies which are affiliated with retail businesses, and I would say they are doing fairly good. Yet, there are some card companies that are suffering negative growth, and despite that, Rakuten Card, as you see here, continues to achieve a steady growth. Now, fintech. The Rakuten Card holders now topped 20 million.
When I mentioned about the card holders, whenever the numbers disclosed, we were wondering whether our business model could be copied by others, but actually, we topped JPY 20 million. The Rakuten bank accounts, it exceeded JPY 9 million. Back some time ago, it was about JPY 4 million. It is more than double and soon reach JPY 10 million, especially in the case of Rakuten Securities accounts. It already reached JPY 4.4 million. In the industry, I would say this is the fastest growing business. As I said earlier, in a cashless transaction, Rakuten has a strong position, not only Rakuten Card, but also Rakuten Edy, Rakuten Bank, Rakuten Pay, the debit card are also available. In the cashless transaction, we enjoy rather sizable market share. Now, about e-commerce. What kind of initiatives are there?
As I said earlier, despite COVID-19, we are seeing increasing demand for e-commerce, and this is not a one-off type of event. In fact, thanks to improved service in Rakuten and Rakuten Ichiba, among others, we are seeing such a sustainable growth. In fact, internet shopping is a part of daily life of consumers, and therefore, the logistics is a key there, and there are two points. One is about the unified shipping. This uniform shipping, this leads to a worry-free shopping experience, and also we have our own logistics network, which allows us to introduce various initiatives right now. About 70% of households are covered by our own logistics network. We want to further increase it. With that, in various ways, this contributes to improvement of the efficiency of operation of merchants.
We are also expanding logistics centers, as you see here, and we'll soon start the new center on June 15th this year in Chiba Narashino. The new center was open, and in the first half of next year, there will be another one in Chuo-Rinkan in Kanagawa. This is an automated warehouse. Why logistics is a key? First of all, for merchants, it is efficient and therefore less costly. For those merchants that use Rakuten Super Logistics, they enjoyed a nearly 40% or 40 points increase in growth compared to non-users, non-using merchants. The phrase that we have next day delivery or Asuraku and high-quality packaging and lower logistics cost. Before, for merchants, they can reduce labor costs because they're able to free up their labor using Rakuten applications. Notification for estimated delivery time could be made or during a Rakuten Super Sale and Shopping Marathon.
There could be cases where a consumer might be buying from tens of the merchants, if not hundreds. In such a case, all those items could be put into one package. What is called the 39 shops at 39, that is the merchants with the uniform shipping, compared to those with the uniform shipping with those without. They are achieving nearly 40% of growth, and therefore, for merchants as well and consumers, they prefer to buy from those stores with uniform shipping. As a result, NPS improvement for both heavy and light users, we outperform competitors. There may be some users that were not satisfied with shipping, but now their satisfaction level has improved greatly [Foreign language]
N ow I'd like to move on to the mobile business first, the customer acquisition. The customer acquisition for the Rakuten Group is exemplified by the JPY 20 million, exceeding JPY 20 million for the Rakuten Card. What we are trying to realize for the Rakuten Mobile is to democratize this mobile phone business. Even from a global perspective, the Japanese mobile fees are very expensive. Based on our very unique and strong technology, we can deploy this kind of very cheap or good kind of service. This is a new television commercial for the Rakuten Mobile, and we'd like to introduce you to that. [Foreign language] 82.9% [Foreign language] Rakuten Mobile Unlimited 2.0 [Foreign language] 6,300 [Foreign language] Yes. Can you hear? The strategy for the Rakuten Mobile is called Unlimited. It will be about half the price of our competitors. The reason can be explained from the following three points. We have this technology backbone.
Rakuten Group is the only group in the world which has the radio access that has been made software, has been created through the software. We are also building base stations. Another point is the Rakuten Group's ecosystem. These three points make it possible for us to reduce the mobile prices. Now, speaking about the base stations, originally the plan was to aim for 90% coverage of population by 2028, but the deployment has been accelerated. At this point in time, at the end of June, it was 5,739, and more than 10,000 base stations have completed their buildup. We are waiting for the connections at the moment. By March 2021, we are aiming, or we will be able to realize our target of 70% coverage of population.
By next summer, what we were saying that we will achieve in 2028, all the base stations will be deployed. That will happen next summer. It has been brought forward by seven years. Originally, I think many of you were worried about the base stations building. That was delayed, but actually, it has been accelerated. Next is the user survey. The overall satisfaction is 80%. Of course, it has to be 100%, but it is very easy to understand. Our pricing plan is very simple. We just have one single unlimited plan, which is being received very well by our users, and the cost performance is good, and the flat rate data plan. In other words, the speed, the communication speed is also receiving tremendous satisfaction. Speaking about 5G launch, the question was, who are we going to partner with?
As far as 5G rollout is concerned, we have decided to partner with a Japanese company, NEC, which is very skilled in its technology. We will be developing the 5G core together jointly. It will be standalone. The 5G fast advantage, that kind of network will be developed together with NEC. Rakuten Group is the only company which has been able to create this software. We're the only ones who can do this. METI, as well as NEDO, have been evaluating this program very highly, and they will be providing us with a research and development subsidy. Now, Rakuten Mobile, Chapter One, or maybe it's like a preliminary introduction. Now we are going to go into the second phase. The U.S. government and the European governments and the Middle East governments are very interested in this strategy.
Even those companies starting up in this area are showing interest in our strategy. We are going to be building the Rakuten Communications Platform. The first step was virtualization. The second phase is the Rakuten Communications Platform, or RCP. Starting this fall here in Japan, we will be conducting tests. In that sense, this is a full virtualization that will be promoted. It's very difficult to explain this in words verbally. In order for you to understand what this is going to be like, the de facto or the present platform, Ericsson or Samsung, they had to come in to build the platform. What we try to deploy globally is the RCP, a container-based platform, the communications platform. How easily can you build a network is going to be shown in the following video. Please watch that demonstration.
のRCP [Foreign language] Rakuten Mobile [Foreign language]. Thank you. I don't know if this is a good way to describe this. If I am to compare, very simply, we have been able to build the network because we developed that technology by ourselves. It's really a revolution, a dramatic revolution that is going to happen in the network industry. We've been hearing a lot about OpenRAN and also fully virtualized. Rakuten Mobile is driving this move. There's a lot of artificial intelligence involved here and container, which is a new technology for virtualization that will improve scalability, or automatically that scalability can be achieved. Not because it's cheap as a software, but, it's not a very good comparison, but it's like the automobile, a car by Tesla that's very fast.
This container-based power that is Open Platform, it is revolutionary, and it will dramatically change the definition of the platform. How big is the market for this? It is about JPY 30 trillion-JPY 40 trillion per year. That is what we are targeting. If we introduce RCP, how much will it cost us? At least we will achieve 30% cost reduction by introducing this Rakuten Communications Platform. The competition might be becoming very severe in some countries. For future growth, I think there is tremendous potential. The strength of the Rakuten ecosystem, thanks to everyone, recognition has become very global. It is 82.7% in Taiwan, 62.2% in the US, France, 79.7%, and Spain, 74.1%. The membership is also increasing. The concept, the strategy that we are conceptualizing is to really become number one.
Rather than in a limited area, this mobile industry will be looking at the entire mobile market, be it in payment or other types of marketing using data and the transaction, the finance, all of that has very high value-addedness. This is going to be our strategy of Rakuten everywhere. The Rakuten Card, I said, has reached 20 million membership. We believe that Rakuten Mobile will exceed that number. Those people who are paying JPY 7,000 a month, if that can be reduced to JPY 3,000, that's like JPY 50,000 a year. If they have five people in the family, that would be JPY 200,000 and so forth. That's the calculation. The economic advantage, the economic benefit of the Rakuten Card will be exceeded by what Rakuten Mobile will provide. There is tremendous potential for the future.
Finally, speaking about COVID-19, I need to give you some additional information. At the moment, the Rakuten Group, majority of the employees are working from home. If it is the logistics, the warehouse, they have to go there. Other than that, most of the employees work from home. We have various systems to support work from home. Globally speaking, our COVID-19 initiative, I think, is quite good. As for the partners, we are providing them support in Rakuten Travel. We want to provide safe, reassuring guidelines. Also, if there has to be some kind of contact, like nail salons or beauty salons, we try to provide countermeasures against COVID-19. As for Rakuten Realtime Takeout, I would like you to use this until October. The free-of-charge takeout is going to be implemented. Also, this work from home sometimes will become very stressful.
We can provide our hotel rooms as offices or the vacation staycation, etc., can be provided. As for our charity funds or the donation to one's hometown, etc., that is going to also be implemented. Sustainability is another commitment. Over here, you see this indices against racial discrimination that was promoted in the U.S., as well as other types of environmental commitments that are being promoted. The ESG indices, we have been selected to be a constituent in the ESG index or indices, S&P, JPX. The ESG Select Leaders Index, we have been evaluated highly, as well as in Empowering Women. Hirose, we'll give you the consolidated results, but could you please refer to page 67 of the appendix? Page 67 of the appendix. Cashless era is really going to arrive.
I may be repeating, but the strength of the Rakuten Group is as indicated here. There is a uniform or common ID, so you can use that one ID for credit cards, debit cards, e-money, QR code, barcodes, point cards. The Rakuten Pay is also introduced there. The core is the Rakuten Point, which is number one in Japan. In terms of satisfaction, we are number one in terms of the points, etc. Approximately 5 million merchants have been participating. Also for Suica linkage, I am trying to stay home and not move around too much, but if I have to ride the trains or take the bullet trains, I will use the Rakuten Pay, the Suica platform. For the cashless strategy, we have a very good program. If you can turn to page 72 or 73, rather.
What does the future hold for us? Rakuten Mobile, we are trying to achieve 20 million, and we will be making investments which will bring tremendous impact. If you look at Q2, this is the domestic e-commerce operating income breakdown. It was JPY 12.1 billion in Q2 2019, and that has increased to JPY 20 billion. The Rakuten Travel and GORA, of course, suffered a negative impact from COVID-19. There are logistics-related investments which can be recovered, which is minus JPY 3.3 billion. This JPY 12.1 billion will exceed JPY 20 billion, and the minus JPY 5.9 billion, that will be recovered. The logistics-related investments, that will also be recovered, and it will contribute to our revenue and to our sales. The catalog shopping is going to change its contents, and the revenue is almost JPY 3 trillion, but we are aiming at JPY 7 trillion or JPY 8 trillion.
This kind of approach will be necessary. I hope the investors will take a look at this kind of approach. Thank you very much. That's all from my side.
I would like to continue with the consolidated results. This is the results summary. For this quarter, we achieved JPY 347.3 billion, which was up 13.4% year on year. The mobile logistics, we have done some upfront investments. It was JPY 31.3 billion, but including the sale of OverDrive Holdings, IFRS operating income was JPY 3.3 billion. If we exclude mobile logistics and investment business, it was JPY 31.3 billion. On page 9 of the handouts, you will see the last three months' summary. It was minus JPY 4.5 billion before tax, but because of the system of consolidated calculation, we were able to register JPY 7.5 billion for this quarter.
This is the core business as well as non-recurring investments and future growth investments of revenue and operating income. COVID-19 did impact some of the business, but overall, the result has been very good, and Rakuten Securities did very well. On the other hand, we registered some negative numbers in the investments, the future growth investments. We will continue to make investments for future growth investments to be able to register positive figures for the revenue and operating income. Now, this is the non-GAAP operating income breakdown. It was JPY 3.2 billion for others, but for the operating income, it was JPY 7.6 billion, and the domestic EC was JPY 8.1 billion. Then minus JPY 5.9 billion, which was one-on-one time slowing of growth by COVID-19. The base revenue, JPY 7.5 billion last year, has increased to JPY 10.7 billion this quarter.
The deficit of minus JPY 38.4 billion from mobile is indicated that. The Q2 operating income is minus JPY 32.6 billion. The Rakuten Ecosystem membership value is explained in this page. In Q2, membership value was JPY 7.3 trillion. The MNO business is not included in this membership value. This is the membership value trend. Active users are growing steadily, and also we're seeing an increase in accounts for Rakuten Securities. New customers, as well as returning customers, can be seen. Cross-use is also growing. Rakuten Ichiba, Rakuten Securities contributed to the increase in the revenue and OI, which was JPY 7.3 trillion for Q2 2020. That concludes my presentation on the consolidated results. This concludes the presentation on the consolidated.