Thank you very much for attending the press conference announcing Nissan Motor's fiscal 2020 financial results. Thank you for attending in such a large number. In view of the current situation, This meeting will be using the Internet system and live streaming. First of all, let me introduce the attendees of the meeting. President and CEO, Mr.
Makoto Uchira COO, Ashuani Gupta and CFO, Steve Ma. I ask for your kind cooperation. Now without further ado, let me invite Mr. Uchida to speak.
Thank you for joining us today. To begin with, I would like to express our sincere gratitude to all the health Care workers around the world who are on the front lines of battling COVID-nineteen. Nissan continues to place the highest Priority on the safety of everyone we work with and serve, including the customers, dealers, suppliers, employees and their families. We are doing our utmost to prevent infections while running our operations. The fiscal year 2020 was a year of big changes dominated by the COVID-nineteen pandemic and impacted by multiple factors, Including the growth of environmental awareness and political and economic changes.
Despite the challenges, Nissan has been making steady progress in implementing Nissan Next Business Transformation Plan, which we announced last May. As I said in February, We are seeing encouraging results, thanks to our employees who are doing their utmost every day to bring Nissan back Despite the challenging climate and all our business partners who are working with us to overcome the difficulties, I would like to express my sincere appreciation for your strong support and contribution. Our COO, Ashuwani Gupta, will cover the full year performance for the fiscal year 2020, and I will present the outlook for the fiscal year 2021. Ashwani san, over to you.
Thank you, Ujida san. Good afternoon, everyone. This year has been indeed An evolutionary journey for Nissan and a true test of our resilience and agility. Amidst all the uncertainty, we have been clocking regular progress, thanks to the hard work of our employees and partners who are relentlessly driving forward Nissan's business transformation. Let me now go over the fiscal year 2020 performance and the progress of Nissan NEXT.
First, as you can see on the left graph, Our global retail sales for FY 2020 is $4,052,000 which is 0.9% ahead of our sales volume forecast. 2nd, quarter by quarter, we continued to adapt to the new normal and have been meeting the growing needs of our customers. 3rd, through the end of the 4th quarter, Nissan has achieved sales growth ahead of the average industry volumes, underscoring the importance of our recovery efforts. Despite many headwinds, pandemic, supply chain constraints, including semiconductor shortage, in the 4th quarter, Our sales grew by 18% with respect to the market growth of 2%. This growth was fueled both by the performance of our current models and the newly launched Once, including all new Rogue in the United States, all new Note in Japan, all new Magnite in India and others.
With regards to current models, we saw an increase in segment share for models like Duke in Europe, Silphi in China. Now to recap, last year, we began our 4 year Nissan NEXT Business Transformation Plan Based on 3 pillars. At first, rationalization. It was focused on reducing our fixed cost In line with our sales potential from 7,200,000 to 5,400,000 capacity. Number 2, prioritization and focus on core markets with core products and technologies To strengthen quality of sales by shifting from volume to value.
Number 3, growth. Plan and prepare new products and technologies to drive growth during and beyond Nissan Next. Through FY 2020, Nissan made steady progress. We were able to balance Our immediate performance recovery efforts with foundational elements to bridge to the future. Now let me go through each pillar.
First, rationalization. Over the course of the year, Nissan has undertaken Several key initiatives to reduce fixed costs across our operations, leading to a significant overall reduction. We are optimizing production capacity. We decided to close 2 plants and moving worldwide operations from 3 shift to 2 shift, thereby reducing cost by 7%. With a clear focus on customer value, We decided to streamline our product portfolio from 69 to 55 models by 'twenty three.
In fiscal year 2020, the plan is on track, bringing product related costs down by 5%. For marketing and sales, Nissan has made significant progress reducing costs by 27% As we strategically allocated budget toward a more focused impactful mixture of marketing, sponsorships and motor shares, Our enhanced efforts in digital sales experience resulted in 12% of our global sales Coming through digital customer journey. To optimize general and administrative cost, we made some radical decisions From consolidation of 7 diversified regions into 4 equivalent regions: Americas, Japan ASEAN, AMEO and China to efficiently manage the assets and facilities. These efforts led to an 11% reduction of G and A costs during the FY 2020. Altogether, we have delivered over JPY 350,000,000,000 in cost reductions, Exceeding our objective of JPY 300,000,000,000 reduction versus FY 2018.
With this fixed cost reduction, we are now able to bring down operating profit breakeven sales volume by 12%. In FY 2018, our breakeven volume was approximately 5,000,000 units, but now We can start generating profit with approximately 4,400,000 units. This reinforces our strategy to pull profitable growth by value. Turning to our efforts to prioritize and focus on Nissan's strengths. During FY 2020, Nissan made significant improvements to the quality of our sales globally, which is critical to achieving long term profitable growth.
If we look at our 2 topmost indicators, Throughout FY 2020, we steadily grew revenue rate per unit quarter on quarter Through value pricing and by delivering attractive all new models and technology that meet customers' aspirations. 2nd, in line with our sales transformation plan, we moved from push to pull strategy. With this, our inventories were optimally managed, contributing to quality of sales, but most importantly, generating operating free cash flow. And finally, for each of our core markets, Quality of sales was a central priority as Nissan focused on value based core offering for our customers. In the United States, all of our business transformation indicators are in the right direction.
Nissan improved net revenue per unit by 3.8% and at the same time reduced incentives by 4.6%. We have also seen improvement in the franchise value for our dealers, demonstrating Strong business engagement and confidence. The response by customers to the all new ROCC has been Positive with 7.4 percent segment share. This has helped lift our overall market share during the Q4 to 5.8%. Similarly, in Japan, while models like Kicks E Power and Rooks continue to do well, The introduction of the all new Note e Power drove Nissan segment share and overall market share to 11.4% With an increase in the net revenue per unit, our strength as a technology brand is demonstrated well in Japan, our home market, with more than 500,000 customers driving e POWER.
By the end of FY 2020, 50% of our cars have advanced driver assistance features, allowing customers to enjoy the choice of Delegation or control. In China, we kept our discipline on incentives for existing models while gaining market share, which remains an all time high for Nissan. This minimized the impact to net revenue per unit despite market transaction prices going down. Now moving forward with the all new X Trail and the Silphi E Power, along with a robust future lineup, We will target an increase in net revenue per unit, leveraging our core technologies to meet the aspiration of tech savvy market, China. Lastly, in Europe, our focused approach has delivered Encouraging results throughout the end of the fiscal year.
We achieved significant reduction of 34% in our fixed cost by rationalizing our production and leveraging the Alliance resources for the projects like EV WAN and E Tech. This supported an overall improvement in net revenue per unit. Moving forward, Nissan will continue to electrify crossovers Like Qashqai and X Trail with Nissan unique e POWER technology. Our product offensive Contributed to our positive results with the Nissan Juke achieving an increase in sales and revenue per unit. With the launch of our core product, the new Cascai, both ICE and e POWER, we aim to further increase net revenue per unit in Europe.
Customer is at the core of our product and technology strategy. We based our Nissan A2Z Proposal on the needs and aspiration of today's customer and promised to deliver 12 new products in 18 months. We are proud to say that we are delivering on this promise with 11 models launched or unveiled to date, which are and will bring growth during and beyond Nissan Next. As we continue to invest in innovative technologies, here are the 3 key focus ones. First, E Force, an electric traction system that allows the driver to have full confidence and control, while at the same time enjoy the excitement of electric motor drive in a variety of road conditions.
2nd, ProPilot with Nevilink, our newest autonomous human centric feature that helps the driver to adjust vehicle control based on road conditions, including speed limits and sharp curves, etcetera. 3rd 1, ProPilot remote parking, An automated remote parking system, which allows for control of the car from the outside to enter and exit narrow but also unmarked Isolated parking spaces. Now finally, this slide illustrates our Financial key performance trend quarter on quarter for fiscal year 2020. Despite the challenges faced by the automotive industry, We have continued our efforts to improve quality of sales and rationalize the cost base under Nissan NEXT. Our first quarter was negatively impacted by COVID pandemic, and we finished the year with operating loss of JPY 150,700,000,000 on equity basis and JPY 28,600,000,000 on China JV proportionate basis.
For the 9 months period, quarter 2, quarter 3, quarter 4, our operating profit totaled to Positive JPY 3,300,000,000 on an equity basis and a positive JPY 107,400,000,000 on China JV proportionate basis. Similarly, from quarter 2 to 3 to 4, our free cash flow for the Automotive segment was positive JPY 424,700,000,000 on an equity basis and JPY 538,200,000,000 on China JV proportionate basis. For fiscal year 2020, consolidated net revenues were JPY 7,900,000,000,000 Operating loss totaled JPY 150,700,000,000 and net loss was JPY 448,700,000,000 Net revenues and operating profit decreased year on year, primarily due to the decline in unit sales resulting from COVID-nineteen pandemic, especially in the Q1. For the Q4 of fiscal year 2020, Operating loss was JPY 19,000,000,000 which was an improvement of JPY 75,800,000,000 from the previous year. The net loss was JPY 81,000,000,000 for the quarter.
This slide illustrates the variance analysis from The 4th quarter operating loss from the previous year. Foreign exchange had a negative impact of JPY 15,200,000,000 primarily due to depreciation in the U. S. Dollar. Volume and mix, Parts sales and others had a positive impact of JPY 27,000,000,000 thanks to the increase in the sales volume.
The most notable improvement came from pricing and selling expense, which resulted in a JPY 73 point JPY 4,000,000,000 positive impact. This was primarily due to the enhancement in the quality of sales in United States, which contributed to more than half of this improvement. Monozukuri fixed cost And others had a negative impact of JPY 9,400,000,000. Increases in regulatory And product enrichment costs, raw material prices, manufacturing and other expenses were partially offset by reductions in purchasing cost. In February, we revised upward our operating loss outlook for fiscal year 2020 to JPY 205,000,000,000.
From this outlook, we reduced the operating loss by JPY 54.3 JPY 1,000,000,000 to JPY 150,700,000,000,000. JPY 30,000,000,000 improvement from the sales performance, mainly driven by value pricing, and JPY 20,000,000,000 came from the sales finance business and JPY 4,300,000,000 was from the other items. We continue to maintain strong levels of liquidity. At the end of March 2021, Cash and cash equivalents were approximately 1,900,000,000,000 yen and our net cash was 636,000,000,000 yen for the Automotive segment. Furthermore, we continue to have approximately JPY 2,200,000,000,000 In unused committed credit lines.
As a summary, I can say, number 1, despite headwinds, we have reduced our losses More than we forecasted due to accelerated transformation, focused on rationalization and quality of sales while enhancing investments in new products and new technologies. Number 2, quarter 2, quarter 3, quarter 4, Positive OP and positive free cash flow, even on equity basis, which is without China JV, gives us confidence about the robustness of our operational efficiency and effectiveness. Number 3, moving forward, our new breakeven point of 4,400,000 volume gives us confidence to pull profitable growth for a sales potential of 5,400,000 In Nissan NEXT. With our strengths, achievements, learnings but also cautious recognition Of the remaining and new potential challenges we get into 2021. I will now turn over to Uchida san to walk through the outlook of FY 2021.
Yes. Thank you. Coming to our full year outlook for the fiscal year 2021. For fiscal year 2021, the global auto market It's expected to remain uncertain as the semiconductor supply issue continues to impact the industry, and Nissan is no exception. We expect to see the impact mainly in the Q1.
Though it is difficult to forecast our sales volume for the year at this time, we currently estimate Nissan's units of sales to increase by 8.6% over the prior year in which we saw a huge decline due to Due to the impacts of COVID-nineteen to 4,400,000 units, this is a financial outlook for the fiscal year 2021 based on the global sales assumption of 4,400,000 We are forecasting net revenues of 9,100,000,000,000 yen and an operating profit coming out even. Our net loss is expected to 60,000,000,000 yen Despite ongoing challenges, Nissan continues investing actively for future growth, including R and D expenses and capital investments. This slide provides the year on year Analysis of the operating profit variance for the fiscal year forecast. External factors, including foreign exchange fluctuations And increasing regulatory and product enrichment costs are expected to have a negative impact of approximately 100,000,000,000 yen Performance improvement in sales in monozukuri is expected to have a positive net impact of about 550,000,000,000 yen which is significant. While costs associated with new product launches will impact operating profit by 150,000,000,000 yen these are necessary investments Towards Achieving Nissan Next and the Growth Beyond.
The company faces Huge businesses such as the global shortage of semiconductor and surging commodity process for the year. Excluding these factors, We expect to achieve an operating margin of more than 2%, including the proportionate consolidation of results from the joint venture operation in China. As we make every possible effort to minimize these risks, we forecast an operating profit to come out even for the fiscal year at this time. Nissan remains focused on actions to mitigate The negative impacts of the challenges, including semiconductor shortage, and we'll update as needed in the Q1 earnings announcement. Our focus for this year will continue to be on delivering on the Nissan Next plan.
Our challenge ahead of us is to maintain the financial discipline and our focus on better quality of sales and raised the company's earning capability through our products, which is at the heart of our business. The results of our initiatives are starting to take shape. Customer confidence It's improving as indicated by the J. D. Power customer satisfaction index and sales satisfaction index in the United States and China.
Nissan Rogue in the U. S. Has the highest overall buyer satisfaction ever across our lineup. Qashqai, which created the SUV segment in Europe, enjoys strongest demand among our products in the market. The all new X Trail that was revealed in the recent Shanghai Motor Show is earning accolades across the markets including the best upcoming new car Award.
The all new node e POWER in our home market, Japan receives High acclaim as a superior compact car that offers driving performance and upscale feeling. In addition to these models, this year Nissan is Using the all new Ariya crossover EV, the all new Z sports car that represents our DNA and the Infinity 60 that opens a new era of the Infiniti brand. We will be introducing to the markets these models that express who we are. And the all new Ariya crossover EV, a fusion of SUV and EV strength, will open a new era of EV providing a Seamless user experience and EV values beyond what customers see today and open up a new era. With around 200,000 hand razors, we expect it to grow into a model that symbolizes our brand.
The all new K Car EV, which we are jointly developing with Mitsubishi Motors at NMKV, will be introduced in Japan ahead of our competition. We are also widening the application of the e POWER system across our models and extending it beyond Japan's success to China and Europe. In China, we are applying the EPAR system to 6 models by 2025, starting with SOPHIE this fiscal year. In Europe, Qashqai will adopt the world's 1st variable compression engine, which is mass produced, engineered By Nissan VC Turbo as an engine dedicated for power generation, we also plan to introduce all new extra e power next fiscal year in the market. Nissan will be delivering additional e power equipped models in Japan.
We will keep on delivering compelling products that enhance our profitability and brand power to eventually Hit 5% operating margin, which is the final goal of Nissan Next in In January, Nissan has set the goal to achieve carbon neutrality across the company's operations and the lifecycle of its products by 2,050. As part of this effort, By the early 2030s, every all new Nissan vehicle offering in key markets will be electrified. To address electrification and case, ongoing investments are inevitable. Nissan will continue spending enough amount of capital investment and R and D expenses towards this. Nissan is an EV pioneer who has been promoting EV penetration and the realization of a zero emission society.
Recently, many carmakers began lodging EVs in the market. However, Nissan is the only player globally that has the 10 year rich Experience and knowledge and taking a holistic approach towards the entire lifecycle. To increase penetration of electrified vehicles, we need to update the technology and reduce the cost at the same time. Sun is increasing its competitive edge in developing batteries and electrical part range, the core components of electrified vehicles by maximizing the use of the alliance Leader followers team, we are developing batteries according to a long term road map. We are seeking economies of scale and greater competitiveness in technology by aligning specifications and increasing commoditization within the alliance.
At the same time, Nissan continues to working on battery innovations, including development of cobalt less battery and all solid state battery. The company is not only sharing partners within the alliance, but also further promoting common use of EV and e power components such as Motor and inverter. Furthermore, the on road onboard gasoline engine that will be used For a generator for the next generation e power system, we'll reach the world leading 50% thermal efficiency for better fuel efficiency, CO2 emission reduction and cost competitiveness. Nissan's efforts are not limited technological advancement. On the manufacturing shop floor, our team is driving innovations for better
[SPEAKER UNIDENTIFIED COMPANY
REPRESENTATIVE:] This March, Nissan announced plans for a major expansion to renewable energy generation at its planned in Sunderland, United Kingdom. This would result in 20% of the plant's energy coming from all on-site Renewables enough to build every single zero emission Nissan LEAF sold in Europe. We will expand the initiatives to build the next generation factories In and outside Japan, Nissan does not only intend to sell EVs, but also make various contributions to society through EV. EV batteries are already used for mobile energy gstorage on many occasions, including energy management of a household or a building and an emergency power supply. The company has signed Over 125 agreements under the blue switch program that is designed to address societal issues in Japan by using EVs, Nissan is Recycling and repurposing used batteries through operation by ForR Energy Corporation.
Used Nissan LEAF batteries are given second life to store solar energy and help stabilize power supply. Nissan is engaged in a number of field operation tests working with authorities and partner companies Around the world in the areas of new community development and mobility service capitalizing on electrification and autonomous driving technologies. The company is also working with local communities in Yokohama City and Fukushima Prefecture to solve local societal issues and build new community. This initiative of contributing to actual society by leveraging automotive technology that we have been developing for years is an approach which only Nissan can afford Under the spirit of dare to do what others don't, which is our core belief, Nissan is taking on challenges with passion and is driving innovations. We have been providing new values to our customers through innovative products and services empowering their journeys and our society.
This is Nissan ness and raison d'etre of our company. We will continue taking on challenges with a strong focus on enriching people's lives. Thank you for your kind attention. Yes. Thank you for your kind attention.
Now we would like to entertain questions from the floor. It would be appreciated if you could limit the number of questions to 2 per person. Thank you for your understanding. Now I would like to ask Nikkei Shimbun, Hatano san. Hatano san, please.
We are going to switching over the camera and we see him. Okay. Hatano san, please go ahead with your question. Thank you. I am Hatano from Nikkei Shenzhen.
Thank you for the opportunity. There are a couple of questions. This full year outlook, In Nissan NEX, you were aiming at 2% operating margin, but you are falling short according to the full year guidance. How do you assess this projection? And in fiscal year 2023, 5% is what we are aiming at.
And how are you going to Work on this 5% operating margin by 2023. This is the first question. And there's another one, which is about North America sales forecast as well as The latest situation of the sales in North America compared with other carmakers, it seems like you are a bit weak. But you are focusing on quality and that is why. If possible, could you share with us how you assess the sales performance in North America?
Thank you. Thank you for the question. For the North America sales projection, I would like to ask Gupta san To answer, but starting with the first question, which is about 5% operating margin in Nissan Next. Here, as I said, as we showed you in the results of fiscal year 2020, the goals of Nissan Next are all achieved so far By ensuring financial discipline and we are increasing our part to deliver value based on new products rather than Expanding the sales, we are focusing on quality and we have better quality of sales. If you look at these results, without the new upcoming new cars, we
We will be able to deliver new values to the customers
and we believe that we can achieve 5% operating margin eventually. But if you look at the immediate challenges Today, in fiscal year 2021, there is a big impact of semiconductor and commodity price hikes. So at this point of time, Operating in operating profit, we are foreseeing coming out even in equity basis or 1% including the joint venture in China. However, we will continue taking actions. And in the end of July, when we show you the results of Q1 of this fiscal year, We will show you the clear outlook for the full year at need.
And the second question was about North America. Overall, in North America, Our quality of sales are definitely improving. I'm sure you recognize it. But in order to answer your questions, I would like to ask COO, Gupta san, to answer the question. Thank you.
Ashwani san, over to you.
Before getting into the detailed answer, let me again remind how we are managing the United States transformation plan. At first, we are changing the culture in United States the way we do business. And to change the culture, at first, we changed the product. With the launch of Sentra and all new Rogue, we have renewed roughly onethree of our business in United States. Moving forward, Renewing all new Pathfinder, renewing all new Frontier, we will be renewing 2 third of our products with the latest technology And the latest designs.
That's how we are changing the product. Number 2 is changing the business with the partners. And we have changed the way we do business with our dealers, creating more and more dealer confidence and dealer engagement. And number 3 is the change the people. And we had the new leadership team, Which has taken charge of United States in since 1 year now.
So we've changed the product, changed the business, Change the people, finally achieve change the culture. This is what we are doing in United States. As we shared before, quarter 4, we have started seeing The retail sales growth, but not only the volume, but also in line with volume to value, our net revenue per unit is increasing. Now to answer precisely to your question, we will keep the discipline on the sales, quality of sales. However, as Nissan, globally, we have touched the breakeven point of 4,400,000.
And now with the new products and the new technologies and the new business confidence with our partners, especially the dealers, We will move forward for the growth, and this is what we have shown in quarter 4, and this is what we will show moving forward in 2021. So at first, we are competing with ourselves before we compete with the competitors. Maybe in quarter 1, when we will meet again, At that time, I will answer the question how we are better than the competitors. But today, what I can say that Nissan is much better than what Nissan was yesterday in United Thank
you.
Thank you. Okay, moving on to the next question. NHK, Oe san, it's your turn. May I? Yes.
Yes, go ahead with your question, Oe san. Yes. Thank you for the opportunity. In fiscal year 2021, you showed us an outlook and business risks will have an impact on your performance. The impact and the commodity price hike were indicated.
What's the breakdown of the potential impact? What is the Biggest impact that you foresee? And the second question, the sales projection of 4,400,000 units for the fiscal year 2021. From the end of this year, you have been recovering your sales. And after you as you continue the sales Recovery, I think you are seeing the business risk, but what is the assumption on which you calculated this 4,400,000,000 units?
These are the two questions. Thank you. Thank you for the questions. Starting with the business risk assumption for the fiscal year 2021 forecast, semiconductor supply issue It's approximately in 2021, 500,000 units level is the impact on production volume that we But in the second half of the fiscal year twenty twenty one, about half of this impact is what we intend to recover. That's the assumption of this calculation.
And commodity price hike, every day, the price is hiking. So based on what we see today, As we have shown you in the step chart, this is the business risk that we foresee. But with our effort, we would like Just to say, in Nissan Next, in fiscal year 2020 looking at the results of 2020, if you look at TIV, it's very difficult to forecast TIV. And as we And as we assume the market presence and upcoming new models impact, Based on these factors, we came to 4,400,000 units, including the semiconductor supply shortage impact. The regional breakdown, Ashwani san, if you have anything to add, could you elaborate?
Thank you for this question, Oi san. Just to give a hypothesis why we are confident On the sales numbers which we are projecting, roughly the 2020, the global automotive market was roughly 77,000,000. And out of 77,000,000, we did roughly 4,050,000 as retail sales. In FY 2021, We anticipate that the global market will be around 85,000,000, which is 10% increase year on year. And when you look at our forecast, which is 4,400,000, it is close to 9% year on year.
So basically, market by market, We are growing in line with the market. And obviously, this is after we incorporate the semiconductor risk. And more and more we recover the semiconductor risk, more and more we will grow in terms of volume and market share. That's the hypothesis we have taken to forecast this 4,400,000.
Thank you very much. Next question? Thank you. I am Hasei Bei of Nikkanjiroshashinbu. I have two questions.
First of all, With regard to electrification strategy, the older companies are now trying to increase electrification. Now what is your strategy once again? Could you elaborate on that? In that case, The procurement of batteries and also development engineering will be important. So could you share with us the ideas regarding these points?
2nd point, Nissan NEXT. Up to now, in the Japanese auto market, what kind of impact did it create? And what are you going to strengthen in terms of Nissan Next? Now in Nissan electrification strategy, that is the question. The pillars of our strategy is fourfold.
Earlier, as we explained, Based on that explanation, I would like to say that for one thing, what is very important is that very every country Various countries are moving very rapidly in order to achieve decarbonization. Against this background, we have to align ourselves to market situation in order to launch our products, in order to come up with a strategy, I think that alignment is very important. Vis a vis electrification speed of every country differs from one country to another, from one region to another. Therefore, depending on that difference and depending on the market needs, we have to have a strategy with electrification. That is EV, E Power Electrification, we are going to launch EV and E Power.
Depending on region, the total cost of ownership It's different. Therefore, we have to closely watch that. Therefore, we need to launch cars which are accepted by customers in order to increase the corporate value of Nissan. On the other hand, having said that, compared to ICE, Electrified vehicles' competitiveness, if we look at that, what is important, there are twofold. 1 is Technology Innovation.
With regard to technology innovation, for example, in our alliance, as was mentioned briefly earlier, We are going to integrate specifications to have economies of scale. On the other hand, we want to optimize development costs. So through such technology innovation and also commoditization efforts, we can raise a 3rd pillar. That is cooperation strategy with suppliers and also localization effort. So in this regard, we have to have a comprehensive Midterm strategy, which is now being discussed.
In order to increase cost competitiveness in our key markets, localization would be very important. Therefore, on this matter as well, as of now, I have nothing to disclose you to you. But within Alliance framework and also cooperation with Governments of various countries, we would like to pursue cooperation. Lastly, Nissan's strength It is electrification, and we want to go beyond that framework of electrification. As I said earlier, we have a 10 year long experience in this area.
Therefore, we would like to have a comprehensive efforts covering life cycle that will lead to greater value of Nissan. And also, we would like I think we can get the recognition by customers that will lead to higher sales volume. So in doing so, we are going to continue with Nissan Next with electrification endeavor. Perhaps additional comments, supplementary comments regarding battery. Ashuwa, Nissan, could you give further comments regarding batteries?
Thank you. It's a great question Being asked on financial announcement day, thank you for asking this. As you know, Nissan is pioneer in the electrification. Let me start from a very simple statement that for Nissan, electrification is not the objective. It is the consequence of the customer's choice.
Now we as car manufacturer, with the stakeholders, we have to act as enabler For customer to make this decision of electrification, so that's what is Nissan looking for. Now how we can make customer choice Easier and easier towards electrification is our job. And I believe there are 3 things. Number 1 is The competitive product offering in terms of driving excitement and driving experience, which should be better than ICE Engine. And this is what Nissan is doing on Ariya, where the driving excitement in terms of acceleration is even better than a sports car.
The second, Where the question comes to your battery is the total cost of ownership seen from the customer should be less than a ICE car. Now how we can make this total cost of ownership better in the battery EV is a question. And the third is environment and whereas We need the awareness and importance of the environmental regulations, whether it is China 7, Euro 7 and so on. So now coming to the battery, How we can make the battery competitive in terms of technology, in terms of cost, but also in terms of the industrial sourcing. As you saw that Ujida san explained in his presentation on the battery, Nissan has got the core technology of the battery development.
We started with the 1st generation LEAF, then the 2nd generation LEAF. And now we are coming up with the ARIA, Which means we have already traveled more than 10 years in the battery development. Now moving forward, How we can make the battery more and more competitive is the technology breakthrough. And we are targeting To achieve less than $100 to a kilowatt hour in the next technology which we will develop. And then further to that, We are targeting to do $75 to a kilowatt hour, which means market by market, region by region, depending on the total cost of ownership, There has to be tipping point for customer to decide that let's change from ICE to electric.
Then finally, the question comes, the industrialization. Nissan has got the 4 electric plants in China, in Europe, In Japan, in United States, and these plants are attached with the battery plants. And moving forward, With the new technology, with the best cost which we are going to target and the 4 industrial locations, I think Nissan is very well placed to lead the electrification in the coming future. Thank you.
And the second question, which is about how do we assess Japan. I think that was the remaining question. In the past, When we announced the Nissan NEXT, I said that Japan is our home market. In home market, we want to demonstrate Our potential, that's what I said if I remember correctly. Last year, in terms of products, we have Kicks, e POWER, which are well received And a variety of new strengths, whether Nissan Intelligent Factory in Tochigi, We are communicating many new values of Nissan in Japan.
And while we demonstrate our potential in Japan, we would like to expand it to the rest of the regions to enhance the overall ability and power of Nissan globally. From this Viewpoint, the objective of Nissan Next is achieved in Japan last year, and we are going to strengthen it further going Thank you very much. Okay. Moving on to the next question. Automotive News, Hans san.
Please go ahead with your question.
Hello there. Yes.
I would
like to follow on the question of the electrification and the net neutrality or net Carbon neutrality by 2,050, can you achieve that goal with The ICE is still in your lineup. In other words, some companies are going completely ICE free, gasoline free, diesel free. Do you see a day sometime in Nissan's future by 2,050 where you will have no more Basically, internal combustion engines in your lineup by that time. And as a related question, can you give us your current stance on hydrogen fuel cells? I think that Nissan hasn't been in that market or in that game for hydrogen for quite some time now, a couple of years, I guess.
Can you give us maybe your future outlook if there's potential for that to be in your technology toolbox going ahead? Thank you.
Thank you for the question, Hans. I said in early 2030s, I said that we are going to Provide new product offering in key markets. That's what I said. But at the end of the day, It's up to the customers. For example, whether it's a battery EV or e power, these are chosen by customers.
It's up To the customers' choice, so as I said, total cost of ownership, we need to deliver total cost of ownership with this customer value. If we can do this, We are able to attain carbon neutrality in 2,050. And in early 2030s, we will be able [SPEAKER UNIDENTIFIED COMPANY REPRESENTATIVE:] To electrify the vehicles and offer them to the customers. And don't we have any ICE by the time? That was your question, but that's up to the customers to choose.
Needless to say, There are areas where we contribute to environmental friendliness. There are a lot of initiatives that we need to drive and customer needs. We need to strike a balance between the two And make sure that customers do recognize and appreciate it. This is the only answer that I can give you as of today. And the second question, which is about SUV technology.
For the time being, under Nissan Next, we are going to focus on 2 pillars, which is battery EV and e Power Technology. This is our position for now. Thank you. Thank you very much for the questions and answer. Moving on to Toyo Keizai.
Toyo Keizai, Yokoyama speaking. Can you hear me? Yes. Go ahead with your question. Yes.
Thank you for the opportunity. Excuse me. With regards to North America, I have additional question. According to institutional survey, your incentives are being reduced largely. That's my impression at least.
So how are you going are you going to further reduce the sales incentive in North America? If you have a goal in order to aim at the goal, What are the remaining challenges that you need to address in North America? What are the challenges in North America that you see? And the second point, Earlier, Uchida san, you said that in the Q1 result, you are going to show the updated outlook at need. But what the full year outlook that you are showing today will be improved in Q1, which is July.
This is what I expect. With regards to North America, I would like to ask Ashuani san to elaborate on it. So I would like to answer the second part of your question.
Thank you. So yes, very glad to see that you have recognized that we are moving in the right direction in United States. Yes, you are absolutely right. We are doing 2 things in United States when it comes to the quality of sales. We are shifting from push to pull and from volume to value, Which means the incentives are automatically coming down because customer is willing to pay by recognizing the value we are putting in the car, And we are making it so much attractive that it is becoming aspirational.
Now moving forward, we are not Setting up any objective of the incentive because we believe that if we keep the quality of discipline In the sales, with a strong dealer engagement, the incentives will come down naturally. So we want incentives to come down As a result and not an objective, our objective is to keep the quality of discipline, which is to pull the business Driven by the customer and the product aspiration. So as I said before, We have seen the significant increase in the customer profile in Sentra, followed by all new Rogue. Now we have Pathfinder, then Frontier, then ARIA. And with that, we will be renewing 2 third of our product lineup.
So once again, with the change in the product, with the change in the business we do, we are confident That we will move forward in United States to bring back the profitable growth for Nissan.
Yes. Going back to the second question, which is about the projection or outlook. Yes. Needless to say, As we run our business, we want to deliver good results as much as possible. That's our intention.
But on the other hand, today, the impact from semiconductor and the commodity price hike, the speed of the impact is so big. So we need to scrutinize the potential impact and identify the plan which can mitigate the impact. And with transparency, we would like to show these information. That is why we talked about operating profit at 0 coming out even as of today. Okay.
Thank you very much. We are running out of time. So this will be the Final question from the floor. Wall Street Journal, Shawn san, the floor is yours.
Thanks for taking my question. Two quick questions. Can you quantify for us the Impact on production from the supply chain shortages in the previous financial year. And Going forward,
what do you think the impact is going to be specifically from the semiconductor shortage and maybe even two numbers Specifically from the Renasant shortage on your production this year.
You're Talking about 2020 impact and this year, you are asking about 2 questions, right? So with regards to Yes. With regards to last year, I talked about that a fiscal year last year, Ashwani san will elaborate on that.
Thank you. Thank you, Sean. So for 2020, the semiconductor shortage, the global Nissan had, What was around 130,000, but out of 130,000, we could recover 50%. That's what was the actual in 2020 for Nissan. For 2021, as we said before, We expect 500,000 mainly coming from the Renaissance fire incident.
However, the Renaissance is recovering much faster than we expected. So we anticipate that in the second half, we will be recovering Half of the semiconductor shortage, which we anticipate in 2021. This is one part of the story. The other part of the story is, obviously, post pandemic, we all have learned many things From our supply chain mechanism. And when I say we, we which means not only Nissan, but I think all the automotive companies.
And I think that this supply chain challenges will continue till the time we are closing the supply and demand gap, Which did not only arise because of the automotive markets coming back, but which also are arising Because the non automotive market, which are using the same tier end and the small components Common with automotive are in the big demand. So to put it simple, I think supply chain will be under challenged In the coming year, however, it's up to us that how much resilient and agile we are in adjusting Our production and the sales in line with this challenge on short term and on the midterm, how we are realigning our supply chain strategy To meet future risks, which are based on unpredictable scenarios because today, our backup plan for supply chain is based on predictable scenarios. So I think based on this learning, we need to define our supply chain based on unpredictable scenarios. So I think that answers your question. Semiconductor plus something will come up, but we are prepared for it.
Thank you.
Okay. Thank you, gentlemen. With this, we would like to conclude the Q and A session. Lastly, I would like to ask Uchida san To say a closing remark. Yes.
Thank you for many questions. Nissan is heading in the right direction, thanks to Nissan Next. Despite the business risks, Nissan will definitely hit the goal as long as we remain focused on the business transformation. I am committed to join forces with Nissan people who are passionately engaged In the reform around the world and make Nissan shine again. Thank you for your ongoing support.
Thank you for your kind attention. Before we close, We would like to show you Nissan's update on the A2Z video from this past year. Thank you again for joining us today.