Toyota Motor Corporation (TYO:7203)
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Apr 24, 2026, 3:30 PM JST
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Status update

Jan 9, 2026

Moderator

New Year's.

Akio Toyoda
Chairman, Toyota Motor Corporation

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So now.

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Last year, I'm now reminded that I wasn't able to come because of the flu. I'm really happy that you're here on stage with me this year. And we saw the.

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Movie last year. So you were watching online or YouTube from your home, and you gave us a comment saying, "I'm alive and well," so you were participating from home.

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Yes, and I didn't have any, it wasn't, but well, it wasn't really bad, but it was a flu after all, so I decided not to come. And it's not AI, it's not a robot, it's me, it's the real me here. Thank you. Well, last year you weren't able to come, but we had people that were standing on stage on behalf of you, and we talked about Morizo's top 10 news story. It was like a prediction of the future, so maybe we should just briefly go over how it turned out. So let's look at that roughly. Number 10, Morizo's dream garage comes to life at Tokyo Auto Salon. You did achieve that last year, and WRC triple crown regained, and yes, you regained that. And last year we had this congratulation message from Hyundai on the newspaper ad page, so it's the right-hand side.

It's from Hyundai to Toyota Gazoo Racing. Congratulations on the triple crown, and actually it started out from the message from Toyota Gazoo Racing to Hyundai, congratulating the great competition. The final race then was Rally Japan, and Hyundai's chairman also came to Rally Japan, and we were very grateful that the Hyundai, Ford, and also Toyota competing each other in the top category, because we're having this open fight. If they won, if they were safe, they were going to win, so we wanted to send a congrats message, and we thought that the manufacturer's champion would be Hyundai, but at the end, well, there was this kind of a miracle change, and Toyota won, so we had to rewrite this message, but this is like this call and response between the rivals. I think it's wonderful that this kind of communication is going on.

So let's come back to the ranking. Number eight to number six, because it's a head-to-head competition, it's quite difficult to achieve it. But number five, able to drive more cars a year than usual. Yes, you had the midship, the hydrogen engine GR Yaris . You've already driven all those cars, so I think you've achieved that, yes. And number four, GR Yaris, finishes 24 hours at Nürburgring, also additional car, and both TGR, you've entered in Nürburgring, so you've achieved that. And number two, 2-liter engine revs into action. Number one, midship takes off. So most of it, you've achieved it. So Morizo-san, the midship did take off, and you've actually driven it. How did you feel? How was it? How was the feeling? Well, the professional drivers who teach me driving, especially driver Mr. Sasaki-san, so I've driven 86 and then GR Yaris.

And then people who've mastered those cars, what he told me is that you need to have a midship to master the next stage. And so the GR Yaris that I'm mostly used to driving, we've modified it into a midship, and the Okayama Rally race in October, Super Taikyu, it's not Rally Super Taikyu at Okayama, we've entered this car. And after you've driven it, you said, "I want to drive more with this car," so I assume that you had a lot of fun. And this car, well, in Okayama, we are divided into two classes. And until the end, it was competing to finish with the top car. And a 50 years younger driver than me won after all, but I think it did show the potential of this car. And speaking of midships, recently on the social media, we've heard there were some conversations.

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That one.

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Everyone's like, "What is that?

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It's the midship two-seater that was customized, is my understanding correct? Yes, it's that.

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Then another one that we wanted to ask.

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Well, it sounds quite harsh. Things are getting rough.

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With those conversations, actually, they've chosen the theme of Auto Salon, and we chose it to be the matchup. It's going to be a three-round match. Let's see what kind of a fight is going to go on, one by one.

1st round。

It's the parent-child quarrel for the family feud, GR and Daihatsu. So that's why you're saying parent-child, parent company and subsidiary. So Hoshika-san, the vice president on the right-hand side. So this was created by AI, so the face is slightly strange, but look at the lower right-hand side. It's a Kei truck, it's a mini truck. Yes, it is a midship, but it is a two-seater. So which side picks up the fight? Well, Daihatsu had caused a lot of fuss on the media, very sorry about that. There were some issues with Daihatsu, and in those kinds of times, we're saying that we need to create good products and have that product be used by our customers so that the employees and the customers, we can regain their credibility from them. That's what I proposed to Daihatsu.

From Daihatsu's side, the response was, "If that's the case, can I have a competition with you?" They challenged me, and I said, "Which car are you going to use?" In the lineup from Daihatsu, we're then saying that it should be a midship. That's why we got the two-seater midship, and this is like a national car of Japan that we're very proud of, the Kei truck , the mini truck. The car that developed by Daihatsu, we're going to use that. Hoshika-san is the one who challenged me, and then you said that if you want to fight, then I'll take it. I think we should straighten out the facts with Daihatsu, and Morita-san, you're in the Daihatsu booth, yes? そうですね。 Morita here, and Toyota Times. This is about the first round fight.

The people who picked up the fight is Daihatsu, Hoshika-san, and also Tanaka-san from Daihatsu, so you're the one who challenged Morizo. Yes, I guess I did, rather courageously, well, but at the end, there's a lot of employees in our company that really love the Kei truck s, and if we say that we're going to have a competition with our products, there's a lot of people who want to engage and who want to participate because there's a lot of car lovers in our company, and we want to win, absolutely, so yes, you're going to give it all, give your all to this fight. Now, the person who is going to take on that challenge on behalf of Morizo is Sasaki-san because you're the one who always customizes Morizo's cars.

So you've now picked up the fight too, so yes, this is quite difficult, this topic of modifying a Kei truck . And then I'm competing with an OEM, and we are in the GR garage. It's like a very small garage in the town with small people trying to win. And so now you see this clear positioning. And I'll ask Tanaka-san, what are the key points of your truck, Tanaka here? Well, we know the Kei truck s to every detail. We're the OEM who made this, and we looked at what the K can do because it's a K. So it's about caring, working, and also supporting. And we've expressed this all in our modification. And there's going to be a voting method for all of you to join to see which is winning. And Sasaki-san, anything you wanted to say?

Well, I could see how well they knew about this Kei truck , and I've learned that we can remove the roof of this Kei truck . And so quite impressed. Now, Sasaki-san, what about your modification? Well, Kei truck is about a working car. So I've changed it completely to a car, a front-wheel drive, so it's to enjoy fully. So it's a two by two. Two people is more fun than one. Four people is more fun than two people. So you have two seats attached to the rear. Right, so with this car, have Morizo drive it on the off-road, do off-road driving. And Morizo likes to entertain people, likes to have people have fun and turn them into smiles. So that's why I wanted to add more people so that more people can turn into smiles.

So a car to have fun with, a truck to have fun with. Well, Sasaki-san said you wrote that design in your mind, and it's a cool buggy. So it looks like a car that we can have in rally competitions. So quite a strong car that we need to win over. Well, we're the like-minded colleagues that we are engaged in car development together, so we're going to have a head-to-head match. Both of it looks cool. Yeah, I like it. I like both of it. And I'm a person who's like a representative of a big company. Yes, you are. You actually are a representative of a huge company. And so a person like me was intentionally caught by this fight from the company, and we're doing this as if we're the owners of garages in the town. I think this is very fun.

We want to support the car industry of Japan, but just the OEMs working hard won't help this whole industry, and we can't just rely on the small garages, small companies, and SMEs to support the industry so we want to show the potentials of what everyone has, and especially what the kind of techniques that Japan has, and especially with the light truck, unique truck to Japan and in the three days, we're going to have a voting so that you can participate to see who wins so it's a Kei truck that is modified from an OEM perspective, and then a Kei truck that is modified from a small garage perspective. I think that is also interesting to see and to determine who's going to win will have a voting that the vote will be cast by people who come to the Auto Salon, all of you visitors.

I'll explain how it's going to be done. Very briefly. At the side of each of the cars, we've lined it all up like this. We're going to have this box, and you can cast your vote with these balls. The car that you want to ride, please put in that ball into the box that says either Daihatsu or Toyota Gazoo Racing. After the three days, we're going to count all the balls, see how many votes that each car receives. You can do as many voting as you want to, but try to think of not being, let's try to be fair here. Well, and let's think of what kind of reward that we can give for the champion.

Auto Salon, we're going to have only the invited guests, but the general public will be coming in as visitors from tomorrow and on Sunday. We'll look forward to all the votes. I did say that it's a three-round match. Let's go to the second round match. The internal feud. Company feud erupts. Wow, and referee in the middle is President Sato. Akio-san is on the left-hand side, where you're the chairman, I guess, of the company, and then on the right-hand side is EVP Nakajima-san. It's like you're almost going to be punching each other. This is what was made by AI. Actually, two days ago, we had a press release out that quite surprised us, I guess. As you can see, Toyota's European R&D Center changes its name, competes and works with a new brand, Toyota Racing. It's the new name.

Also, it says Toyota Gazoo Racing, reverting to Gazoo Racing to pass on and involve the making of ever-better cars and the fostering of talent. So it's no more the Toyota name out. It's just Gazoo Racing. And the booth still has a Toyota name in here because we were in time to remove it. It was just a sudden change. So now we see this Gazoo Racing versus Toyota Racing fight. And let's call in the representative from the Toyota Racing side. Here you are. So we see the Gian, a bulldozer of TMC. Well, I have things that I want to say. I was listening at the sides, and you're talking about Morizo constantly. Of course, Morizo, there are many people who want to make ever-better cars with Morizo in the center. But there are people that say that even without Morizo, we want to make ever-better cars.

Many engineers like that inside of TMC. And I'm the one who represents all of those people. So Morizo, we're going to be divided from Morizo's GR, and I'm going to be representing Toyota Racing. So I came to pick this fight. Finally, you're looking me in the eyes. Until yesterday, he didn't look me in the eyes. He wasn't able to look at me directly. Well, it was like he was watching the side. Now you're really going to look me in the eyes and fight me. So maybe your mother's watching this. Well, after this, I'm going to call my mother. So she might worry that you're going to lose your job. I'm going to worry. I'm going to call her after this so that she'll be. I can relax her. Well, can you talk about this?

Well, for Toyota Racing, the World Endurance Championship, especially in WEC, we are going to be fighting ourselves without the help of Morizo, just with the engineers. This year, we're definitely going to become champions in Le Mans. And then I'm going to bring back the trophy and smash it into your face. So everyone, you heard it. You heard that declaration, right? So you're going to smash it to us. And we need to take that. Toyota Times needs to take that and cover that. So it's not a lie, right? You can say that to your mother too. My mom, I'm going to win, definitely. Let's believe it. Well, then. How are you going to divide the work between the two companies? So for WEC and NASCAR, it's going to be led by Toyota Racing.

Then Gazoo Racing will be leading WRC, Super GT, Super Formula, Haas Formula 1, also the Japanese Rally Championship. And TGR was started last year, and Nürburgring Super Taikyu, KYOJO CUP , this will be led by TGR. So it will be these three teams. Now, how it will turn out this year, I think it's something that we should look forward to. And we were talking about a three-round match. And we have a final round for the customization showdown.

Oh, to both of you. You look good in sunglasses. Where's mine? Yes, we have yours too. You want to have it on? So I'll remove your glasses so you can have your sunglasses. Do you think it's cool? Is this press conference okay? Is it okay from the Toyota perspective? Well, anyway, we'll just move forward. So customization showdown. I think it's like the rough deserts of the U.S.

You know kind of what you're going to use. I shouldn't say that. Something like a Camry. Well, we have it mosaic, so we're trying to blur it. But we're going to pick up a certain car and do a customization showdown. That will be revealed at 4:00 P.M. when we have another talk show. But since you have your sunglasses on, we'll do a photo session with the press. So maybe you should go downstage. Maybe we can't. If you can go to the center, we have a T sign on the stage, so if you can move there. This is going to be our official photo for Toyota Gazoo Racing booth this year. And have your gloves on, sunglasses, all set. Yes, to that position, please. Also, look to the front and have that fighting pose like in boxing. You're right, please. And your gloves up.

This is the official photo, everyone. It's going to be the official photo. In the press releases, please use this photo. It's the official one. So we're having a fight, a serious fight. Wow, there's so many people here. Oh, and then the left side. So our serious fight is going to start here. Everyone, make sure you get a good shot. And maybe you have to have that serious face. It's a fight. Wow, Nakajima-san, you look really good. Well, I can't say Nakajima-san. You're going to be called Giano. So Morizo versus Giano. Toyota Gazoo Racing booth. Presentation will end here. From 4:00 P.M. this afternoon, we're going to have a talk show, and we're going to talk in more detail about this three-round fight. So I hope you can come back to our booth then. Thank you very much, everyone.

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