We now would like to begin the results announcement of KDDI Corporation for the first quarter fiscal year ending March 2025. I will be the moderator today. I am Nakoji, General Manager, Public Relations Department, KDDI. This press conference is held in person as well as the multiple streaming services such as YouTube. The materials for this document are posted on KDDI's website, particularly three financial related documents available for your reference. Please check at your convenience. Those of you who are in the venue, please look at your handout. Let me introduce the presenters for today. President, Representative Director, CEO, Makoto Takahashi. Managing Executive Officer, Director, CFO, Executive Director, Corporate Sector, Saishoji Nanae. Executive Officer, Executive Director of Corporate Management Division of the Corporate Sector, Kenji Aketa. General Manager of Accounting Department, Shigeru Ezoe. These four are the presenters for today.
I would like to now call upon President Takahashi.
Thank you very much. Let me explain fiscal year 2025 first quarter financial results. First is consolidated results. Consolidated revenue and income increased in Q1 of FY ending March 2025. On the left, operating revenue was JPY 1,389.1 billion, with progress towards full year forecast of 24.1%. In the middle, operating income was JPY 277 billion, with progress rate of 25%. On the right, profit for the period attributable to owners of the parent was JPY 176.9 billion, with progress rate of 25.6%. Next are the factors for change in consolidated operating income. From the left, group MVNO revenues and Rakuten roaming revenue is down JPY 6.2 billion year-on-year. Multi-brand communications ARPU revenue up JPY 2.9 billion. Financial and energy businesses up JPY 4.6 billion. Lawson's equity method investment income up JPY 2.2 billion. DX and business services segment up JPY 5.4 billion.
Communications ARPU revenues increased and focus areas such as DX are driving growth, resulting in an increase of JPY 10.3 billion. Key points of consolidated financial results for Q1 of fiscal year ending March 2025. On the left, communications ARPU revenues exceeded Q1 of fiscal year ended March 2023 level, offsetting the impact of price cuts and are trending upwards. On the right, operating income of business services segment increased by 11.2% year-on-year and is progressing as expected toward full year double digit growth. I will now explain the various topics of the satellite growth strategy, starting with 5G and Generative AI in the center. Regarding connectivity quality, we focus on initiatives that connect customers every day and extraordinary. Left side, we are deploying high speed 5G Sub-6 areas in high density.
We have deployed 39,000 sub-6 base stations, which is the highest in the industry, and 5G speeds are about three times faster than 4G conversion. In addition, dominant frequency bands will be leveraged as shown on the right. In addition to having two frequency allocations in close proximity, dual frequency Massive MIMO will be introduced for the first time in Japan. This will contribute to efficient connectivity improvement and area expansion. As sub-6 enters full scale use phase, we aim to make au the customer's choice for connectivity quality. We are also promoting area development, connecting the extraordinary tailored to customer usage scenes. On the left, mountain hut Wi-Fi using Starlink has been expanded to 100 locations, centering on 100 famous mountains.
On the right, we provide comfortable communication environment at events such as festivals and fireworks, as well as on Mount Fuji and at sea by developing Wi-Fi environments and using mobile base stations. Next is our Generative AI initiatives. We will accelerate corporate use of Generative AI to drive business transformation in three areas: large scale computing infrastructure development, LLM development, and solution provision, leveraging partnering as a strength. On the left, for the development of large scale computing infrastructure, we plan for mid to long-term CapEx of about JPY 100 billion utilizing grants from METI, Ministry of Economy, Trade and Industry. We are also discussing the construction of AI data center on Sharp's former Sakai plant site. In the middle, for LLM development, we will work with ELYZA and NICT on the development of Japanese LLM using open model and joint research on LLM enhancement.
On the right, in solution provision, we will collaborate with Altius Link on next generation contact centers and with NRI, Nomura Research Institute, to promote the use of highly secure AI. Next is our cooperation with ELYZA. Left side, our partnership with ELYZA allows us to use open model and save computational resources and time required for LLM development. Right side, ELYZA's strength is rapid development of high-quality Japanese LLMs. In June this year, ELYZA achieved the highest accuracy Japanese LLMs equivalent to global models in about two months, based on Meta's Llama 3. Together, we will streamline LLM development resources and aim for speedy value delivery. We are also accelerating the social implementation of Generative AI. On the left, we offer next generation contact center. ELYZA has a track record of introducing multiple AI products, including contact centers of large corporations.
In addition, au Contact Center use AI in the customer service and has accumulated much experience and know-how. By leveraging these achievements and strengthening group cooperation with Altius Link, we will further upgrade our contact center. In July 2024, we started a three-way collaboration with NRI and ELYZA, as shown on the right. We will provide AI solutions with high security and accelerate corporate use of gen AI. Next is personal services segment. First is the momentum for the personal services segment. On the left, smartphone subscriptions, which is the foundation of the growth, is increased. The smartphone subscriptions, which is the foundation for the ARPU growth, is increased. On the right, while on the right churn rate for multi-brand IE is rising, those for au, our main brand, remains small. Next is the status by brand towards communications ARPU growth.
On the left, au, UQ mobile, each of the ARPU is growing. Many subscribers choose unlimited data plan of au or medium to high-capacity plans of UQ mobile. On the right, this was about 2.2 times of those of a year ago. Many customers are converting from UQ mobile to au, and the percentage for UQ mobile users who migrated to au contracts is also increasing. This is to expand value-added services to contribute to the continued growth of communications of the personal services segment. On the left, expanding value-added services through bundling with the telecom services. On the right, among those au Money Activity Plan, which is a combination of communications and the financial services, are winning popularity and number of users exceeded one million in July.
The synergy contribution to the growth of the communication is one of the examples, and the churn rate is improved by about 20% and communications ARPU is approximately 10% up. These are the synergy between the communication and the financial services. Communications plus value-added synergy improves the growth of the value-added services. On the left, au Money Activity Plan increases the use of financial services. au Jibun Bank account holder rate of Money Activity Plan subscribers is approximately 4.8 times of the total au subscribers. On the right, synergy is positive. Bank business is growing in a well-balanced manner, both deposit as well as loan, which are growing over 50% year-over-year for each. In particular, housing loan is performing quite well. The total loans disbursed exceeded JPY 4.5 trillion. Next, let me present on the business services segment.
By promoting communications plus value-added strategy, growth area grows in a steadfast manner. On the left is the operating revenue, which was JPY 333.4 billion, which was 16.3% year-over-year.
In particular, growth area drives double-digit growth at 39.2% year-over-year. Our strong area, IoT related services, data center, and Digital BPO, marked a double-digit growth. On the right, IoT connections grew 29.8% at KDDI, expanding the customer contact points for data collection and utilization. Next is about WAKONX. Our company is providing our business platform, which fits to the AI era, which we are accelerating customers' DX through industry-by-industry approach. On the right, by promoting DX solutions for industry's common challenges, customers' burden of digital investment is reduced, and thus, customers can enhance investment for their own competitiveness. KDDI provides connection points and data or AI to assist customers to improve competitiveness and enhance their added value. We are poised to continue to upgrade our platform so that customers find it easier to use, and KDDI can innovate with customers.
These are the cases for logistics DX by industries. Working with partners to create solutions for industry challenges, we are providing solutions. On the left, we've started discussion and open joint delivery with Itochu Corporation using digital technology. On the right, as for warehouse automation, a company named Nexa Ware was established with Tsubakimoto Chain. Utilizing strength of each, Nexa Ware will provide one-stop warehouse DX services for warehouse operation and manpower optimization. In Digital BPO, leveraging data and AI to solve customer needs and improve customer experience around Altius ONE. On the left, which is the value co-creation platform services called Altius ONE. This will be promoted to help support customer for their data-driven business transformation.
On the right, our group company, ELYZA, as well as FLYWHEEL, are fully cooperating with us, and we'd like to utilize the strengths of holding the support resources of a Microsoft Copilot, which is the top in the industry, and we would like to further sophisticate the Digital BPO services going forward. In order to showcase our vision of communication and AI, next month, on the September 3rd and 4th, we will hold the KDDI SUMMIT 2024. The WAKONX that we presented earlier, and sports, entertainment, and other latest examples are going to be presented. On the first day, President Nagasaki of OpenAI Japan is invited to talk about potential of telecommunication and AI.
On the right, KDDI entered into a TEAM JAPAN Gold partnership agreement with Japan Olympic Committee and supporting TEAM JAPAN, which is the Japan's national athletic team for Paris 2024 Olympics, with the power to connect. We also provide international media transmission services to deliver exciting moment to Japan. We are seeing a great momentum, We would like to fully support this event. We will further advance power to connect via latest technology, telecom, and AI, and we are aspired to become a company continuously producing excitement. Next is regarding status of Lawson shares acquisition. Lawson shares are delisted in July, and smooth progress for closing on acquisition of shares are expected toward the end of September. Lower half, amid the completion of squeeze-out, actions and strategies are being discussed among Lawson, Mitsubishi Corporation, and KDDI. We would like to make the further efforts in this regard.
This is the summary for today's discussion. Revenue and income increased for the first quarter for fiscal year ending in March 2025, This is completely in line with the full-year forecast. Communications ARPU revenue increased, and focus areas such as DX are driving the growth. Satellite growth strategies. Core is the telecommunication. Number one in Sub-6 base stations with high-speed 5G, making au the customer's choice for connectivity quality. Through partnering as a strength, we promote the use of Generative AI in companies and business transformation. In the personal segment, steady growth and positive momentum in each brand's ARPU, and aim for the sustainable ARPU revenue growth through communications plus value-added synergies. For the business segment, growth area drives the growth of our business services segment, and we are accelerating the initiatives of WAKONX, which is the business platform for AI era.
Thank you very much for your kind attention.