Apple Inc. (AAPL)

NASDAQ: AAPL · Real-Time Price · USD
200.42
+0.21 (0.10%)
At close: May 28, 2025, 4:00 PM
199.96
-0.46 (-0.23%)
After-hours: May 28, 2025, 6:01 PM EDT
0.10%
Market Cap 2.99T
Revenue (ttm) 400.37B
Net Income (ttm) 97.29B
Shares Out 14.94B
EPS (ttm) 6.40
PE Ratio 31.32
Forward PE 27.60
Dividend $1.04 (0.52%)
Ex-Dividend Date May 12, 2025
Volume 44,083,470
Open 200.59
Previous Close 200.21
Day's Range 199.90 - 202.73
52-Week Range 169.21 - 260.10
Beta 1.27
Analysts Buy
Price Target 237.44 (+18.47%)
Earnings Date May 1, 2025

About AAPL

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, ... [Read more]

Sector Technology
IPO Date Dec 12, 1980
Employees 164,000
Stock Exchange NASDAQ
Ticker Symbol AAPL
Full Company Profile

Financial Performance

In 2024, Apple's revenue was $391.04 billion, an increase of 2.02% compared to the previous year's $383.29 billion. Earnings were $93.74 billion, a decrease of -3.36%.

Financial Statements

Analyst Forecast

According to 36 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price forecast is $237.44, which is an increase of 18.47% from the latest price.

Price Target
$237.44
(18.47% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Apple is the worst-performing member of the Mag 7. Here's why.

It's been a challenging year for Apple (AAPL), with US President Trump calling for domestic iPhone production, sweeping China tariffs, ongoing antitrust cases, and false starts with its artificial int...

2 hours ago - Yahoo Finance

Apple to Debut New Gaming App

Apple plans to launch a new gaming app at its Worldwide Developers Conference, just days after Nintendo's Switch 2 hits the market. Bloomberg's Mark Gurman speaks with Caroline Hyde and Ed Ludlow abou...

3 hours ago - Bloomberg Technology

The Mag 7 Aren't Clones. How to Decide What to Buy Now.

Apple, Amazon, and Amazon haven't done so great this year. Microsoft and Meta are stars.

3 hours ago - Barrons

Apple: Much, Much Cheaper Than It Looks (Rating Upgrade)

With more than $100 billion in annual sales and gross margins around the 75% mark, Apple's services segment is being categorically undercounted by the market. If this segment can produce ~5% revenue g...

4 hours ago - Seeking Alpha

Apple 25% Tariff Not as Bad as It Seems: Gene Munster

Gene Munster, Deepwater Asset Management managing partner, reacts to President Donald Trump pressuring Apple to manufacture its iPhones in the US, threatening a tariff of at least 25% if they don't co...

6 hours ago - Bloomberg Markets and Finance

With iOS 19 on the way, Apple looks toward mobile gaming

With Apple's flagship Worldwide Developers Conference (WWDC) event a few weeks away, the company is signaling that it's paying attention to the opportunity of mobile gaming.

7 hours ago - TechCrunch

Bronstein, Gewirtz & Grossman, LLC Encourages Apple Inc. (AAPL) Stockholders to Inquire about Securities Investigation

NEW YORK CITY, NY / ACCESS Newswire / May 28, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL)...

8 hours ago - Accesswire

Apple Shares Face More Pain as Trump's Tariff Threat Looms

Apple Inc. shares are coming off their longest selloff in more than three years, as escalating attacks from the White House threaten to further erode the company's profit outlook, suggesting the stock...

9 hours ago - Bloomberg Markets and Finance

The Magnificent 7 Earnings Finale

Listen on the go! A daily podcast of Wall Street Breakfast will be available by 8:00 a.m.

10 hours ago - Seeking Alpha

Report: Apple to Add Dedicated Video Game App to Devices

Apple reportedly plans to add a dedicated app for video games to its devices in the next versions of its operating systems, which are set to be released in the fall. The company will preinstall the ap...

22 hours ago - PYMNTS

Apple Buys Its First Ever Video Game Studio

An Apple spokesperson confirms to CNET that the tech giant bought Sneaky Sasquatch creators RAC7.

23 hours ago - CNET

Buffett's May DiviDogs Tag Ally As A "Safer" Buy

Berkshire Hathaway's latest moves include doubling down on Constellation Brands and increasing stakes in Domino's Pizza, Pool, and Sirius XM, while dropping Citigroup, DaVita, and Nu Holdings. Top Ber...

Other symbols: ALLYBACCOPCVXDEODPZJEF
1 day ago - Seeking Alpha

iPhone Tariff Threat Weighs on Apple

It's a “fairytale” to think the full iPhone supply chain can be moved to the U.S., says Carolina Milanesi, president and principal analyst at Creative Strategies. She speaks with Caroline Hyde and Ed ...

1 day ago - Bloomberg Technology

Texas Requires Apple and Google to Verify Ages for App Downloads

The state's governor signed a new law that will give parents more control over the apps that minors download, part of a raft of new legislation.

Other symbols: GOOGGOOGL
1 day ago - NYTimes

Trump Vs. Apple: We Know How This One Ends (Rating Upgrade)

I think Apple Inc. stock dips are buying opportunities, and Friday's pullback is a chance to reload, not panic-sell. I don't think Apple's global supply chain can be replicated in the U.S. overnight, ...

1 day ago - Seeking Alpha

Apple: App Store Blocked $2 Billion in Fraud Last Year

Apple says its App Store prevented more than $2 billion in fraudulent transactions last year. This is part of a larger anti-fraud effort that has blocked more than $9 billion worth of such transaction...

1 day ago - PYMNTS

Apple: Quantifying The Impact Of 25% Tariffs On Gross Margins

Trump's proposed 25% tariffs on Apple products made outside the US could erode gross margins by up to 490bps, invalidating my earlier margin expansion thesis. iPhone 16 Plus adoption rates are underpe...

1 day ago - Seeking Alpha

Donald Trump issues warning to Apple and Samsung

The President says he will implement a 25% tariff if phones are made outside of the U.S. Transcript: President Trump has issued a direct warning to Apple and Samsung: make your phones in the U.S., or ...

1 day ago - The Street

Apple's iPhone exports soar in India amid tariffs

CNBC'S Steve Kovach joins 'Money Movers' to discuss India iPhone exports soaring on amid tariff pressure.

1 day ago - CNBC Television

Ahead of WWDC, Apple says App Store blocked $2B in fraud transactions last year, $9B in past 5 years

Apple on Tuesday announced new figures related to its App Store's ability to protect app developers and consumers from fraud. The company said it has prevented more than $9 billion in fraudulent trans...

1 day ago - TechCrunch

Apple's iPhone exports from India to US jumped 76% in push to avoid China tariffs

The move to India is angering both Beijing, which wants the iPhone maker to maintain its manufacturing in China, and President Trump, who has continued to pressure Apple to move all of its production ...

1 day ago - New York Post

Apple's triple threat: tariffs, AI troubles and a Fortnite fail

Once unshakable, Apple is showing rare signs of strain. Meanwhile, OpenAI bets billions on its next act, and Trump's crypto fans lose millions

1 day ago - The Guardian

Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Apple Inc. (AAPL) and Encourages Investors to Learn More About the Investigation

NEW YORK CITY, NY / ACCESS Newswire / May 27, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL)...

1 day ago - Accesswire

Trump advisor Hassett says 'we don't want to harm' Apple with iPhone tariffs

National Economic Council Director Kevin Hassett said the Trump administration does not want to "harm Apple" with tariffs. President Donald Trump said in a social media post that Apple will have to pa...

1 day ago - CNBC

Apple's 25% Tariff Threat: Expect An About-Turn Soon

Apple Inc.'s current tariff headwinds are temporary, with the Trump 2.0 administration's threats unlikely to materialize into significant long-term impact. Apple is skillfully managing supply chain ri...

1 day ago - Seeking Alpha