Apple Inc. (AAPL)
| Market Cap | 3.85T +4.9% |
| Revenue (ttm) | 435.62B +10.1% |
| Net Income | 117.78B +22.5% |
| EPS | 7.88 +25.6% |
| Shares Out | 14.68B |
| PE Ratio | 33.30 |
| Forward PE | 30.51 |
| Dividend | $1.04 (0.40%) |
| Ex-Dividend Date | Feb 9, 2026 |
| Volume | 39,627,699 |
| Open | 264.65 |
| Previous Close | 263.75 |
| Day's Range | 261.43 - 266.15 |
| 52-Week Range | 169.21 - 288.62 |
| Beta | 1.12 |
| Analysts | Buy |
| Price Target | 299.10 (+13.93%) |
| Earnings Date | Jan 29, 2026 |
About AAPL
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that all... [Read more]
Financial Performance
In fiscal year 2025, Apple's revenue was $416.16 billion, an increase of 6.43% compared to the previous year's $391.04 billion. Earnings were $112.01 billion, an increase of 19.50%.
Financial StatementsAnalyst Summary
According to 29 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price target is $299.1, which is an increase of 13.93% from the latest price.
News
Apple Slashes Entry Price With MacBook Neo
Apple unveiled a new laptop Wednesday (March 4) that it said offers the Mac experience at a “breakthrough price” that starts at $599 for consumers and $499 for students. The MacBook Neo features an al...
Anthropic Nears $20B Run Rate, Apple to Sell $599 Laptop | Bloomberg Tech 3/4/2026
Bloomberg's Caroline Hyde and Ed Ludlow discuss the rebound in tech stocks as investors seek clarity around the war in Iran, five days into the conflict. Plus, Anthropic is on track to generate annual...
Apple's new strategy is a smart one, says Wedbush's Dan Ives
Dan Ives, Wedbush Securities, joins 'Power Lunch' to discuss the recent Apple product launch, Nvidia's investments in OpenAI and much more.
Apple Unveils the $599 MacBook Neo
Apple Inc. rolled out the $599 MacBook Neo in its biggest push yet into low-end laptops, aiming to challenge Windows PCs and Chromebooks for budget-minded shoppers. Bloomberg's Samantha Kelly reports.
Apple announces MacBook Neo, its most affordable laptop ever
Apple just unveiled the MacBook Neo, a colorful, lightweight laptop powered by an iPhone-grade chip that is the company's most affordable laptop ever. CNBC's MacKenzie Sigalos reports.
Hands-On With Apple's New MacBook Neo
Apple unveiled a slate of new products, including the $599 MacBook Neo — its first true low-end laptop — and the iPhone 17e. Samantha Kelly explains what's new -------- Like this video?
MacBook Neo, iPhone 17e, and everything else Apple announced this week
From a budget-friendly MacBook to a new iPhone, Apple announced a series of new products this week.
Everything you need to know about Apple's 'big week' of product launches
Apple CEO Tim Cook promised a "big week" of product announcements has seen the introduction of a new budget-friendly iPhone trim, an entry-level Macbook tier, updated iPad Air models, refreshed monito...
Apple Uses Low Prices to Attack Rivals During Memory-Chip Crunch
Leveraging its supply-chain might, the iPhone giant is making a play for more share in cheaper phone and laptop categories.
Apple expands into market for budget laptops with $599 MacBook Neo
Apple debuted its newest — and cheapest — MacBook on Wednesday, finishing a three-day stretch of new hardware announcements that also featured a new iPhone 17e, iPad Air, MacBook Pro and MacBook Air.
Apple Announces $599 Laptop
Apple announced a $599 “MacBook Neo” marketed as delivering the signature MacBook experience at an accessible price on Wednesday, just one day after unveiling the next generation of MacBook Air and Pr...
Apple's $599 MacBook Neo: The Pros and Cons
It's a new MacBook with a historically low price of $599—and it comes with some trade-offs.
Apple Unveils $599 MacBook Neo, Challenging Windows PCs
Apple held a product launch event introducing the MacBook Neo, an entry-level Mac featuring the high-performance A18 Pro chip. Bloomberg's Ed Ludlow reports on "Bloomberg Open Interest.
Apple announces MacBook Neo, its first budget laptop in over a decade
The MacBook Neo is Apple's first dedicated low-cost Mac in more than a decade and its clearest attempt yet to compete with Chromebooks and entry-level Windows laptops. Unlike the MacBook Air and Pro, ...
Other World Computing (OWC) Announces Unmatched Roster of Storage, Connectivity, and Expansion Solutions for the Newly Announced Apple MacBook Pro, MacBook Air, iPad Air, Studio Display, and Studio Display XDR
WOODSTOCK, Ill.--(BUSINESS WIRE)--Other World Computing (OWC®), a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business profess...
Apple debuts $599 MacBook Neo to challenge Chromebooks, Windows PCs
Apple on Wednesday unveiled the MacBook Neo, a lower-priced addition to its laptop lineup starting at $599, as it looks to broaden its reach in a price-sensitive PC market while rivals face tighter ...
Say hello to MacBook Neo
CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today unveiled MacBook Neo™, an all-new laptop that delivers the magic of the Mac® at a breakthrough price, making it even more accessible to millions of peo...
Apple Ups Price For Faster MacBooks Amid Chip Shortage
Apple has introduced faster-yet-costlier versions of its MacBook computers amid an ongoing memory chip drought. The tech giant on Tuesday (March 3) released updated versions of the MacBook Air featuri...
Here's how much Apple is raising prices on MacBook Air, Pro models
Apple's newest MacBook Air and Pro models come with some new features and higher prices.
Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy
Apple rolled out new MacBook Pro and MacBook Air models with M5 chips, plus a revamped Studio Display lineup. The new Macs are more expensive, with MacBook Air prices rising by $100 and the 16-inch M5...
Apple's rumored MacBook Neo, a lower-cost, colorful laptop, could launch this week
According to multiple reports, Apple is working on a low-cost MacBook, which would allow the company to compete with inexpensive laptops for the first time. As Apple drips out news this week about its...
Apple bumps up the prices of its new MacBook Air and MacBook Pro as global memory shortage continues
The new MacBook Air and MacBook Pro models are notably more expensive than previous generations. Apple didn't specify a reason for the increases, but it's previously talked about the global memory sho...
Apple Hikes Prices On New Laptops Amid AI Chip Shortage
Apple announced a new generation of lightweight MacBook Air and high-powered MacBook Pros on Tuesday, hiking prices by as much as $400 as the tech industry faces a memory-chip shortage and rising comp...
Apple unveils new MacBook Air and MacBook Pro with M5
Apple announced its new slate of laptops on Tuesday morning, including new MacBook Air and MacBook Pro models that use Apple's M5 chips. The Pro models were unveiled alongside the brand new M5 Pro and...
Trading Opportunities Silver & Gold Sell-Off, AI Bull Cases in AAPL & MSFT
Silver's strong sell-off is something David Stryzewski considers a buying opportunity as markets grapple with heightened volatility. He likes the rest of the metal space, too, noting gold's lower pric...