Apple Inc. (AAPL)

NASDAQ: AAPL · Real-Time Price · USD
225.91
+1.01 (0.45%)
Aug 22, 2025, 9:36 AM - Market open
0.45%
Market Cap3.35T
Revenue (ttm)408.63B
Net Income (ttm)99.28B
Shares Out 14.84B
EPS (ttm)6.57
PE Ratio34.37
Forward PE29.38
Dividend$1.04 (0.46%)
Ex-Dividend DateAug 11, 2025
Volume1,634,235
Open226.12
Previous Close224.90
Day's Range225.60 - 226.89
52-Week Range169.21 - 260.10
Beta1.17
AnalystsBuy
Price Target237.40 (+5.09%)
Earnings DateJul 31, 2025

About AAPL

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, ... [Read more]

Sector Technology
IPO Date Dec 12, 1980
Employees 164,000
Stock Exchange NASDAQ
Ticker Symbol AAPL
Full Company Profile

Financial Performance

In 2024, Apple's revenue was $391.04 billion, an increase of 2.02% compared to the previous year's $383.29 billion. Earnings were $93.74 billion, a decrease of -3.36%.

Financial Statements

Analyst Summary

According to 33 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price target is $237.4, which is an increase of 5.09% from the latest price.

Price Target
$237.4
(5.09% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Google's Pixel 10 Is All Mama Mia, Apple's Siri Still MIA

The AI phone wars have officially arrived—and for now, Alphabet Inc‘s GOOGL GOOG Google is lapping Apple Inc AAPL. With the Pixel 10, Google isn't just showing off flashy tricks, it's delivering AI th...

Other symbols: GOOGGOOGL
34 minutes ago - Benzinga

Inside Texas Instruments' $60 billion U.S. megaproject, where Apple will make iPhone chips

Apple committed to making iPhone chips at Texas Instruments' new U.S. factories. CNBC got an exclusive first look inside TI's $60 billion megaproject.

Other symbols: TXN
1 hour ago - CNBC

Apple TV+ hikes monthly subscription price for Apple users

Apple has increased the monthly subscription of Apple TV+ by $3, which is the first price increase the company has done since October 2023.

11 hours ago - New York Post

Apple TV+ just got more expensive—here's how much you'll pay

Apple announced Thursday that it's hiking the price of a monthly subscription for its Apple TV+ streaming services by $3 to $12.99. This latest increase, the company's third in three years, means subs...

18 hours ago - Fast Company

Apple TV+ Raising Subscription Price By $3—First Price Hike Since 2023

Get Forbes Breaking News Text Alerts: We're launching text message alerts so you'll always know the biggest stories shaping the day's headlines. Text “Alerts” to (201) 335-0739 or sign up here.

19 hours ago - Forbes

Apple boosts subscription price for TV+ to $12.99

Apple will raise the price of streaming service Apple TV+ by $3 starting Thursday, following a similar move by Comcast-owned NBCUniversal's Peacock.

20 hours ago - Reuters

Apple TV+ price jumps 30% to $12.99 monthly

Apple is raising the monthly price of its Apple TV+ streaming service to $12.99, marking a 30% increase from the previous $9.99 subscription price.

21 hours ago - TechCrunch

Apple TV+ is hiking prices 30% as streaming inflation marches on

Apple TV+ subscribers are getting hit with a 30% price increase on the monthly plan. Apple's streamer is still cheaper than most of its ad-free competitors.

21 hours ago - Business Insider

Apple TV+ hikes subscription for third time in three years

Apple increased prices on its Apple TV+ streaming service to $13 a month, in its first hike since 2023. Apple said the new price will hit current subscribers 30 days after their next renewal date.

22 hours ago - CNBC

Apple TV+ Raises Monthly Rate To $12.99, Up 30%

Apple TV+ is hiking the monthly price of its service to $12.99 from $9.99 effective today for new customers. Existing subscribers will be topped off in their next renewal.

22 hours ago - Deadline

Apple Fitness Chief Accused of Toxic Workplace Culture and Harassment

Workers say the executive was volatile and retaliated when they cooperated with an investigation. Apple denies the claims.

22 hours ago - NYTimes

Qualcomm: Diversification Helps, But Apple Headwind Still Looms

Qualcomm: Diversification Helps, But Apple Headwind Still Looms

Other symbols: QCOM
1 day ago - Seeking Alpha

Apple's AI Supercycle Is Just Getting Started

Apple's AI strategy focuses on driving hardware upgrades and monetizing services, leveraging its ecosystem and 270-300 million older iPhones. Strong financials, robust margins, and a healthy upgrade c...

1 day ago - Seeking Alpha

Masimo sues US Customs over approval of Apple Watch imports

Medical monitoring technology company Masimo sued U.S. Customs and Border Protection on Wednesday over a decision by the agency that allowed Apple to import Apple Watches with blood-oxygen reading tec...

Other symbols: MASI
1 day ago - Reuters

Apple Is No Longer A Rocket Ship, But Still A Fortress

Apple Inc. stock is up 18 percent since April, supported by steady revenue and profit growth. A $100 billion U.S. investment shields Apple from tariffs and builds stronger political ties. Regulatory r...

1 day ago - Seeking Alpha

Trade Tracker: Joe Terranova trims Apple

Joe Terranova, senior managing director at Virtus Investment Partners, joins CNBC's "Halftime Report" to detail his latest Apple trade.

1 day ago - CNBC Television

Very constructive on Apple longer term despite near-term headwinds, says BofA's Wamsi Mohan

Wamsi Mohan, Bank of America Securities analyst, joins 'Squawk Box' to discuss Apple's stock performance, iPhone production in India, AI development, and more.

2 days ago - CNBC Television

Coffee prices spike and could get worse, Apple's $2 trillion market cap anniversary

Asking for a Trend anchor, Josh Lipton breaks down the latest market trends for August 19, 2025. Coffee prices are expected to climb higher due to tariff pressures.

2 days ago - Yahoo Finance

Apple Moves to Reduce Reliance on China for US iPhones

Apple is expanding production in India for US-bound models and opening a manufacturing academy in Detroit to help small businesses learn about AI development. Lopez Research founder and Principal Anal...

2 days ago - Bloomberg Technology

White House Says UK Abandons Effort to Access Apple User Data

The United States said the United Kingdom will end its effort to access U.S. Apple users' encrypted data. Tulsi Gabbard, U.S. director of national intelligence, said in a post on social platform X Mon...

2 days ago - PYMNTS

Apple's Tim Cook is keeping his August winning streak going

The US backed Apple against a UK order to allow the government access to encrypted user data. The US government said Monday that the UK agreed to drop its demand.

2 days ago - Business Insider

Apple Won't Have to Provide an Encryption Backdoor in the UK, Says US Official

Director of National Intelligence Tulsi Gabbard says the US and UK worked out a deal.

2 days ago - CNET

Apple reportedly ups iPhone production in India as country's Russia ties roil White House

Apple has reportedly boosted production in India as the country faces pressure from the White House for buying Russian oil. The technology giant has reportedly upped production at five of its factorie...

2 days ago - CNBC

US spy chief says UK has dropped its Apple backdoor demand

The U.K has dropped its demand for special access to Apple's cloud systems, or a “backdoor,” following negotiations with the Trump administration, according to U.S. National Intelligence Director Tuls...

2 days ago - TechCrunch

UK drops demand for access to Apple user data

Britain has dropped its request for access to Apple users' encrypted data, which had created friction between London and Washington, US intelligence chief Tulsi Gabbard said Tuesday.

2 days ago - TechXplore