Apple Inc. (AAPL)

NASDAQ: AAPL · Real-Time Price · USD
263.08
+3.50 (1.35%)
Oct 24, 2025, 11:22 AM EDT - Market open
1.35%
Market Cap3.90T
Revenue (ttm)408.63B
Net Income (ttm)99.28B
Shares Out 14.84B
EPS (ttm)6.57
PE Ratio40.02
Forward PE33.86
Dividend$1.04 (0.40%)
Ex-Dividend DateAug 11, 2025
Volume12,006,708
Open261.19
Previous Close259.58
Day's Range259.18 - 262.35
52-Week Range169.21 - 265.29
Beta1.09
AnalystsBuy
Price Target252.00 (-4.21%)
Earnings DateOct 30, 2025

About AAPL

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, ... [Read more]

Sector Technology
IPO Date Dec 12, 1980
Employees 164,000
Stock Exchange NASDAQ
Ticker Symbol AAPL
Full Company Profile

Financial Performance

In 2024, Apple's revenue was $391.04 billion, an increase of 2.02% compared to the previous year's $383.29 billion. Earnings were $93.74 billion, a decrease of -3.36%.

Financial Statements

Analyst Summary

According to 31 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price target is $252.0, which is a decrease of -4.21% from the latest price.

Price Target
$252.0
(-4.21% downside)
Analyst Consensus: Buy
Stock Forecasts

News

AMZN, META and AAPL Forecast – Major US Stocks Look to Rally

Major U.S. tech stocks are showing signs of strength ahead of Friday's session. Amazon, Meta, and Apple all point to continued bullish momentum, with dips viewed as buying opportunities despite short-...

Other symbols: AMZNMETA
1 hour ago - FXEmpire

Apple faces mounting pressure in India as Tinder-owner Match challenges app store fees

India's antitrust battle with Apple is intensifying after Tinder-owner Match Group urged the Competition Commission of India (CCI) to take firm action against what it calls “excessive” in-app purchase...

2 hours ago - Invezz

Tinder owner Match says Apple fee will stifle growth in India

An Apple fee of up to 30% in India will over time stifle revenues for Match, the owner of dating app Tinder, it said in its submission to the Indian antitrust body, adding that hefty fines were needed...

Other symbols: MTCH
5 hours ago - Reuters

Hausfeld & Co LLP: UK Competition Appeal Tribunal rules in favour of Dr Kent: Apple's App Store practices broke UK and EU law and UK consumers and businesses are owed approximately £1.5 billion

LONDON--(BUSINESS WIRE)-- #BigTech--CAT unanimously rules in favour of Dr Rachael Kent in landmark Apple case.

7 hours ago - Business Wire

UK court rules Apple abused App Store dominance

Apple lost a UK lawsuit Thursday which accuses the US tech giant of abusing the dominant position of its App Store, with claimants seeking more than £1.5 billion ($2 billion) in damages.

9 hours ago - TechXplore

Apple begins shipping AI servers from Houston factory

Apple has started shipping artificial intelligence servers built in a factory in Houston, it said on Thursday, part of the company's plans to invest $600 billion in the U.S. in the next few years.

16 hours ago - Reuters

Apple users could get 'significant' compensation say lawyers, after tech firm loses ruling

Apple has lost a landmark lawsuit over fees in the App Store, which could benefit around 36 million iPhone and iPad users in the UK.

17 hours ago - Skynews

Apple begins shipping American-made AI servers from Texas

Apple has started shipping advanced servers for AI applications out of a factory in Houston, Texas. It's part of Apple's commitment to spend $600 billion in the U.S. on advanced manufacturing, supplie...

17 hours ago - CNBC

OpenAI buys AI startup that built interface for Apple computers

OpenAI on Thursday announced it has acquired Software Applications Incorporated, a small company that developed a Mac product called Sky. All employees from Software Applications will join OpenAI.

21 hours ago - CNBC

Apple, Meta and Microsoft are among the big companies donating to Trump's controversial White House ballroom project

President Donald Trump's effort to build a big ballroom for the White House has made waves — and attracted donations from more than a dozen publicly traded companies.

Other symbols: METAMSFT
22 hours ago - Market Watch

Apple loses UK lawsuit over App Store commissions

Apple on Thursday lost a London lawsuit accusing the U.S. tech company of abusing its dominant position by charging app developers an unfair 30% commission through its App Store.

23 hours ago - Reuters

Apple Q4 Preview: Earnings Quality And Margin Resilience Exceed Expectations (Rating Upgrade)

Apple is upgraded to Buy as earnings quality and margin resilience exceed expectations despite tariff headwinds. AAPL's Services segment now drives nearly a third of revenue, with gross margin near 75...

1 day ago - Seeking Alpha

Smothers: AAPL, MSFT, AMZN Have More Upside, CRWV Emerging A.I. Giant

Dale Smothers warns that November typically brings a lot of volatility in the market. He discusses how the trade war is working against the bullishness of AI spend.

Other symbols: AMZNCRWVMSFT
1 day ago - Schwab Network

Apple: A 2019 Repeat To Year End Rally Very Likely

Apple is poised for a potential iPhone upgrade supercycle, driven by strong iPhone 17 demand, especially in China and the US. Apple significantly increased manufacturing commitments, signaling managem...

1 day ago - Seeking Alpha

U.K. designates Apple and Google as having ‘strategic market status,' opening door for more regulation

The U.K.'s Competition and Markets Authority (CMA) said on Wednesday that it's designating Apple and Google with strategic market status in their respective mobile platforms. The decision, which affec...

Other symbols: GOOGGOOGL
2 days ago - TechCrunch

Apple Stockholders Hit $850 Billion Jackpot

Over the past ten years, Apple (AAPL) stock has delivered a massive $847 billion back to its investors in tangible cash in the form of dividends and buybacks. In fact, AAPL stock has provided the high...

2 days ago - Forbes

Google and Apple face extra UK scrutiny over 'strategic' role in mobile platforms

Britain's antitrust watchdog on Wednesday targeted Google and Apple for their "strategic" roles in mobile ecosystems, opening the door for regulators to impose changes to their business practices to i...

Other symbols: GOOGGOOGL
2 days ago - TechXplore

Apple reshapes iPhone 17 production as consumers and tariffs test its strategy

Apple is reportedly rebalancing production for its iPhone 17 lineup as the company's supply chain defies global economic headwinds and the ongoing tariff war.

2 days ago - Invezz

Britain increases oversight of Apple and Google in mobile

Britain on Wednesday moved to loosen the grip of Apple and Google in smartphones by designating them as having "strategic market status", giving it the powers to demand the tech giants make specific c...

Other symbols: GOOGGOOGL
2 days ago - Reuters

Exclusive: Apple hit with EU antitrust complaint over App Store terms

Apple was hit with a complaint to EU antitrust regulators by two civil rights groups on Wednesday over the terms and conditions of its App Store and devices for allegedly breaching landmark rules aime...

2 days ago - Reuters

Forte: Apple still lags when it comes to capitalizing on artificial intelligence

Tom Forte, Senior Consumer Internet Analyst at Maxim Group, maintains a hold on Apple, citing AI delays, China risks, and overvaluation, though he sees potential in future foldable devices.

2 days ago - CNBC Television

Our models continue to think Apple can go higher, says Intelligent Alpha's Doug Clinton

Doug Clinton, Intelligent Alpha founder and CEO, joins 'Squawk Box' to discuss Apple's stock rally, strong demand for the new iPhone 17, future of Apple AI, and more.

2 days ago - CNBC Television

Apple stock hits all-time high with new iPhone release

Albion Financial Group CIO Jason Ware says no one should be surprised about Apple's record close and predicts that there will be more excitement going forward on ‘Making Money.' #fox #media #breakingn...

2 days ago - Fox Business

Apple's Still Got It: Why iPhone 17 Signals A Comeback (Upgrade)

Apple Inc.'s iPhone 17 launch signals a major strategic leap, reigniting the upgrade cycle through meaningful innovation without raising base prices. The series' early sales success, particularly in t...

2 days ago - Seeking Alpha

Tuesday's Final Takeaways: Gold's Big Sell-Off, WBD Sale & AAPL iPhone Demand

Gold's dramatic sell-off, Apple's (AAPL) new record high, and Warner Bros. Discovery's (WBD) reports of a sale are the biggest under-the-radar stories in focus for Marley Kayden and Sam Vadas.

Other symbols: GLDWBD
2 days ago - Schwab Network