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Apple Inc. (AAPL)
NASDAQ: AAPL · Real-Time Price · USD
305.93
+0.67 (0.22%)
At close: Aug 14, 2026, 4:00 PM EDT
305.77
-0.16 (-0.05%)
After-hours: Aug 14, 2026, 7:59 PM EDT

Apple Operating Metrics

Period EndingJan 1, 2025Jan 1, 2024Jan 1, 2023Jan 1, 2022Jan 1, 2021Jan 1, 2020Jan 1, 2019Jan 1, 2018Jan 1, 2017Jan 1, 2016Jan 1, 2015Jan 1, 2014Jan 1, 2013Jan 1, 2012Jan 1, 2011Jan 1, 2010Jan 1, 2009Jan 1, 2008
Global Active Devices
2.50B2.20B1.80B1.80B1.65B1.50B1.40B1.30B--------
Global Active Devices Growth
13.64%22.22%-9.09%10.00%7.14%7.69%13.04%--------
Global Active iPhones
-1.56B1.46B1.33B1.23B1.04B948.00M888.00M814.00M
Global Active iPhones Growth
-6.85%9.45%8.37%18.14%9.92%6.76%9.09%14.65%

Revenue by Segment

Period EndingJun 30, 2026Mar 31, 2026Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018Sep 30, 2018Jun 30, 2018Mar 31, 2018Dec 31, 2017Sep 30, 2017Jun 30, 2017Mar 31, 2017Dec 31, 2016Sep 30, 2016Jun 30, 2016Mar 31, 2016Dec 31, 2015Sep 30, 2015
iPhone
245.54B235.87B225.72B209.59B206.78B201.50B200.62B201.18B
iPhone Growth
18.74%17.06%12.51%4.18%4.03%1.18%-1.90%0.30%
Services
120.48B117.16B112.83B109.16B105.38B102.17B99.39B96.17B
Services Growth
14.33%14.67%13.52%13.51%12.69%12.88%13.52%12.87%
Wearables, Home and Accessories
36.29B35.81B35.43B35.69B35.72B36.41B36.80B37.01B
Wearables, Home and Accessories Growth
1.61%-1.64%-3.71%-3.56%-4.21%-2.84%-3.96%-7.13%
Mac
35.86B33.56B33.11B33.71B32.73B31.69B31.19B29.98B
Mac Growth
9.59%5.89%6.14%12.42%9.62%6.75%6.08%2.14%
iPad
28.65B29.04B28.53B28.02B28.02B28.60B27.76B26.69B
iPad Growth
2.25%1.54%2.78%4.98%7.00%15.26%7.07%-5.67%

Gross Profit by Type

Period EndingJun 30, 2026Mar 31, 2026Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018Sep 30, 2018
Products
135.52B126.98B120.64B112.89B111.58B110.35B110.13B109.63B
Products Growth
21.45%15.07%9.54%2.97%2.52%1.68%-0.96%0.76%
Services
91.61B89.09B85.52B82.31B79.16B76.35B73.98B71.05B
Services Growth
15.73%16.68%15.60%15.85%15.74%16.67%18.41%17.74%

Gross Margin by Type

Period EndingJun 30, 2026Mar 31, 2026Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018Sep 30, 2018Jun 30, 2018Mar 31, 2018
Services
76.0476.0475.7975.4175.1274.43
Total
50.0649.2748.1647.1846.4947.05
Products
40.0738.6940.6836.2234.5235.92

Revenue by Geography

Period EndingJun 30, 2026Mar 31, 2026Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018Sep 30, 2018Jun 30, 2018Mar 31, 2018Dec 31, 2017Sep 30, 2017Jun 30, 2017Mar 31, 2017Dec 31, 2016Sep 30, 2016Jun 30, 2016Mar 31, 2016Dec 31, 2015Sep 30, 2015
Americas
193.60B189.01B184.23B178.35B175.83B172.31B169.26B167.05B
Americas Growth
10.11%9.70%8.84%6.77%6.24%5.58%3.33%2.70%
Europe
124.30B118.92B115.32B111.03B107.25B105.12B104.79B101.33B
Europe Growth
15.89%13.12%10.04%9.58%8.48%8.16%8.02%7.46%
Greater China
79.33B75.89B71.39B64.38B64.92B64.28B64.65B66.95B
Greater China Growth
22.21%18.06%10.43%-3.85%-3.11%-5.52%-6.95%-7.73%
Rest of Asia Pacific
38.59B37.40B35.55B33.70B32.64B31.35B30.79B30.66B
Rest of Asia Pacific Growth
18.25%19.27%15.46%9.91%10.24%8.69%1.80%3.52%
Japan
31.00B30.23B29.13B28.70B27.99B27.31B26.27B25.05B
Japan Growth
10.76%10.71%10.87%14.57%13.65%12.12%3.97%3.28%

Operating Expense Breakdown

Period EndingJun 30, 2026Mar 31, 2026Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018Sep 30, 2018Jun 30, 2018Mar 31, 2018Dec 31, 2017Sep 30, 2017Jun 30, 2017Mar 31, 2017Dec 31, 2016Sep 30, 2016Jun 30, 2016Mar 31, 2016Dec 31, 2015Sep 30, 2015
Research and Development
42.90B40.04B37.17B34.55B33.45B32.59B31.94B31.37B
Research and Development Growth
28.26%22.86%16.36%10.14%8.21%7.38%6.82%4.86%
Selling, General, and Administrative
29.36B28.67B27.92B27.60B27.08B26.75B26.49B26.10B
Selling, General, and Administrative Growth
8.45%7.18%5.41%5.76%5.25%5.39%5.48%4.67%