Hasbro, Inc. (HAS)

NASDAQ: HAS · Real-Time Price · USD
78.96
+1.57 (2.03%)
At close: Jul 10, 2026, 4:00 PM EDT
79.29
+0.33 (0.42%)
After-hours: Jul 10, 2026, 6:27 PM EDT
Market Cap11.17B +11.2%
Revenue (ttm)4.81B +12.9%
Net Income-222.60M
EPS-1.58
Shares Out 141.49M
PE Ration/a
Forward PE13.58
Dividend$2.80 (3.55%)
Ex-Dividend DateJun 1, 2026
Volume1,656,420
Open77.39
Previous Close77.39
Day's Range77.18 - 79.47
52-Week Range69.50 - 106.98
Beta0.48
AnalystsStrong Buy
Price Target112.29 (+42.21%)
Earnings DateJul 21, 2026

About HAS

Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sou... [Read more]

Industry Leisure
Founded 1923
Employees 4,520
Stock Exchange NASDAQ
Ticker Symbol HAS
Full Company Profile

Financial Performance

Financial Statements

Analyst Summary

According to 15 analysts, the average rating for HAS stock is "Strong Buy." The 12-month stock price target is $112.29, which is an increase of 42.21% from the latest price.

Price Target
$112.29
(42.21% upside)
Analyst Consensus: Strong Buy
Stock Forecasts

News

Hasbro price target lowered to $101 from $114 at Citi

Citi lowered the firm’s price target on Hasbro (HAS) to $101 from $114 and keeps a Buy rating on the shares. The firm’s recent work on Magic the Gathering suggests…

1 day ago - TheFly

Hasbro introduces Blooms by Play-Doh for adults

Hasbro (HAS) announced the launch of Blooms by Play-Doh, the first-ever Play-Doh line designed specifically for adults. The new collection reimagines the Play-Doh experience as an elevated way to craf...

2 days ago - TheFly

Hasbro Introduces Blooms by Play-Doh, A New Creative Experience Designed for Adults

PAWTUCKET, R.I.--(BUSINESS WIRE)--Blooms by Play-Doh invites adults to slow down, create and display realistic floral arrangements using Play-Doh compound.

2 days ago - Business Wire

Hasbro launches reattempt at adult Play-Doh, WSJ says

Hasbro (HAS) recently launched Blooms by Play-Doh, a new line with a series of modeling kits that help users turn putty into floral arrangements, the latest chapter in its strategy…

2 days ago - TheFly

Hasbro's ‘Aging Up' Strategy Continues With a Reattempt at Adult Play-Doh

The toy company is recruiting an army of influencers to introduce the squishy stuff's new Blooms line, five years after an earlier bid for adults petered out.

2 days ago - WSJ

12 stocks favored to soar in the sector that has missed the 2026 market rally

The S&P 500's consumer discretionary sector is the only one of 11 sectors to decline so far this year.

4 days ago - Market Watch

Hasbro to Announce Second Quarter 2026 Earnings on July 21, 2026

PAWTUCKET, R I.--(BUSINESS WIRE)---- $HAS--Hasbro to Announce Second Quarter 2026 Earnings on July 21, 2026.

11 days ago - Business Wire

Hasbro's First ‘KPop Demon Hunters' Toys Are Released

The first products in Hasbro's KPop Demon Hunters line are here to entertain fans of Netflix's animated movie musical phenomenon.

12 days ago - Forbes

Hasbro Named to The Civic 50 for 14th Consecutive Year, Extending Unmatched Record of Corporate Citizenship Leadership

PAWTUCKET, R.I.--(BUSINESS WIRE)---- $HAS #Hasbro--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today announced it is a 2026 honoree of The Civic 50, Points of Light's prestigious ...

18 days ago - Business Wire

Hasbro Transcript: AGM 2026

The meeting covered board changes, approved all proposals including director elections and executive compensation, and highlighted strategic progress in growth, partnerships, and digital initiatives. No shareholder questions were raised during the session.

4 weeks ago - Transcripts

Hasbro price target lowered to $85 from $92 at Wells Fargo

Wells Fargo lowered the firm’s price target on Hasbro (HAS) to $85 from $92 and keeps an Equal Weight rating on the shares. The company’s foray into AAA console gaming…

4 weeks ago - TheFly

Hasbro's New AI Studio Looks to Bring Its Iconic Characters to Next-Generation Experiences

Hasbro launched Sixth Wall, a new artificial-intelligence studio aiming to bring the toymaker's cast of characters into the new technological era.

5 weeks ago - WSJ

Hasbro AI Studio Unveils Interactive AI Versions Of Iconic Characters

Toymaker Hasbro today unveiled a project it has been working on in stealth mode for the past year - an AI studio tasked with giving iconic Hasbro properties like Mr. Potato Head interactive, AI-powere...

5 weeks ago - Forbes

Hasbro launches AI studio Sixth Wall

Hasbro (HAS) launched Sixth Wall, a new AI studio dedicated to “bringing iconic characters into the AI era.” Alongside the launch, the company announced a strategic partnership with ElevenLabs and…

5 weeks ago - TheFly

Hasbro Launches Sixth Wall, a New AI Studio Building the Next Generation of Character Experiences

LOS ANGELES--(BUSINESS WIRE)---- $HAS #Hasbro--Hasbro Launches Sixth Wall, a New AI Studio Building the Next Generation of Character Experiences.

5 weeks ago - Business Wire

Hasbro price target lowered to $114 from $118 at Citi

Citi lowered the firm’s price target on Hasbro (HAS) to $114 from $118 and keeps a Buy rating on the shares.

7 weeks ago - TheFly

Hasbro price target raised to $115 from $113 at BofA

BofA raised the firm’s price target on Hasbro (HAS) to $115 from $113 and keeps a Buy rating on the shares. The firm raised its 2026 adjusted EPS view to…

7 weeks ago - TheFly

Hasbro price target lowered to $92 from $98 at Wells Fargo

Wells Fargo lowered the firm’s price target on Hasbro (HAS) to $92 from $98 and keeps an Equal Weight rating on the shares. The firm says Hasbro Q1 update was…

7 weeks ago - TheFly

Why is Hasbro stock the worst S&P 500 performer today despite earnings beat?

Shares of Hasbro fell sharply on Wednesday even after the toy and gaming company reported stronger-than-expected first-quarter earnings and revenue, as investors focused on the company's decision to m...

7 weeks ago - Invezz

Hasbro falls -7.3%

Hasbro (HAS) is down -7.3%, or -$7.14 to $90.04.

7 weeks ago - TheFly

Hasbro CEO on Oil Costs, Video Games and New Projects

Hasbro CEO Chris Cocks addresses investor concerns regarding the company's exposure to petroleum-intensive products, clarifying that such exposure is relatively light. He emphasizes that the majority ...

7 weeks ago - Bloomberg Markets and Finance

Hasbro Stock (HAS) Slammed by a Canceled D&D Game and a Cybersecurity Update

Hasbro stock was down on Wednesday after the company canceled a D&D game and issued a cybersecurit update.

7 weeks ago - TipRanks

Hasbro falls -7.5%

Hasbro (HAS) is down -7.5%, or -$7.24 to $89.94.

7 weeks ago - TheFly

Hasbro Earnings Call Transcript: Q1 2026

Q1 2026 saw 13% revenue growth, led by Wizards of the Coast and record Magic: The Gathering sales. Guidance for full-year revenue and margin was maintained despite a cyber incident, with strong cash flow and continued investment in growth and shareholder returns.

7 weeks ago - Transcripts

Hasbro Earnings release: Q1 2026

Hasbro released its Q1 2026 earnings on May 20, 2026, summarizing the period's financial results.

7 weeks ago - Filings