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Apple Inc. (AAPL)
NASDAQ: AAPL · Real-Time Price · USD
284.18
+7.35 (2.66%)
At close: May 5, 2026, 4:00 PM EDT
282.64
-1.54 (-0.54%)
Pre-market: May 6, 2026, 6:47 AM EDT

Apple Operating Metrics

Period EndingJan 1, 2024Jan 1, 2023Jan 1, 2022Jan 1, 2021Jan 1, 2020Jan 1, 2019Jan 1, 2018Jan 1, 2017Jan 1, 2016Jan 1, 2015Jan 1, 2014Jan 1, 2013Jan 1, 2012Jan 1, 2011Jan 1, 2010Jan 1, 2009Jan 1, 2008
Global Active Devices
2.20B1.80B1.80B1.65B1.50B1.40B1.30B--------
Global Active Devices Growth
22.22%-9.09%10.00%7.14%7.69%13.04%--------
Global Active iPhones
1.56B1.46B1.33B1.23B1.04B948.00M888.00M814.00M
Global Active iPhones Growth
6.85%9.45%8.37%18.14%9.92%6.76%9.09%14.65%

Revenue by Segment

Period EndingMar 31, 2026Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018Sep 30, 2018Jun 30, 2018Mar 31, 2018
iPhone
235.87B225.72B209.59B206.78B201.50B200.62B201.18B198.77B
iPhone Growth
17.06%12.51%4.18%4.03%1.18%-1.90%0.30%-0.32%
Services
117.16B112.83B109.16B105.38B102.17B99.39B96.17B93.51B
Services Growth
14.67%13.52%13.51%12.69%12.88%13.52%12.87%13.93%
Wearables, Home and Accessories
35.81B35.43B35.69B35.72B36.41B36.80B37.01B37.29B
Wearables, Home and Accessories Growth
-1.64%-3.71%-3.56%-4.21%-2.84%-3.96%-7.13%-7.19%
Mac
33.56B33.11B33.71B32.73B31.69B31.19B29.98B29.85B
Mac Growth
5.89%6.14%12.42%9.62%6.75%6.08%2.14%-10.22%
iPad
29.04B28.53B28.02B28.02B28.60B27.76B26.69B26.19B
iPad Growth
1.54%2.78%4.98%7.00%15.26%7.07%-5.67%-9.80%

Gross Profit by Type

Period EndingMar 31, 2026Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018Sep 30, 2018
Products
126.98B120.64B112.89B111.58B110.35B110.13B109.63B108.84B
Products Growth
15.07%9.54%2.97%2.52%1.68%-0.96%0.76%0.06%
Services
89.09B85.52B82.31B79.16B76.35B73.98B71.05B68.39B
Services Growth
16.68%15.60%15.85%15.74%16.67%18.41%17.74%17.84%

Gross Margin by Type

Period EndingMar 31, 2026Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018Sep 30, 2018Jun 30, 2018Mar 31, 2018
Services
76.0475.7975.4175.1274.4373.14
Total
49.2748.1647.1846.4947.0546.90
Products
38.6940.6836.2234.5235.9239.30

Revenue by Geography

Period EndingMar 31, 2026Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018Sep 30, 2018Jun 30, 2018Mar 31, 2018
Americas
189.01B184.23B178.35B175.83B172.31B169.26B167.05B165.50B
Americas Growth
9.70%8.84%6.77%6.24%5.58%3.33%2.70%1.94%
Europe
118.92B115.32B111.03B107.25B105.12B104.79B101.33B98.87B
Europe Growth
13.12%10.04%9.58%8.48%8.16%8.02%7.46%4.48%
Greater China
75.89B71.39B64.38B64.92B64.28B64.65B66.95B67.00B
Greater China Growth
18.06%10.43%-3.85%-3.11%-5.52%-6.95%-7.73%-8.49%
Rest of Asia Pacific
37.40B35.55B33.70B32.64B31.35B30.79B30.66B29.61B
Rest of Asia Pacific Growth
19.27%15.46%9.91%10.24%8.69%1.80%3.52%-0.17%
Japan
30.23B29.13B28.70B27.99B27.31B26.27B25.05B24.63B
Japan Growth
10.71%10.87%14.57%13.65%12.12%3.97%3.28%0.73%

Operating Expense Breakdown

Period EndingMar 31, 2026Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018Sep 30, 2018Jun 30, 2018Mar 31, 2018
Research and Development
40.04B37.17B34.55B33.45B32.59B31.94B31.37B30.91B
Research and Development Growth
22.86%16.36%10.14%8.21%7.38%6.82%4.86%5.25%
Selling, General, and Administrative
28.67B27.92B27.60B27.08B26.75B26.49B26.10B25.73B
Selling, General, and Administrative Growth
7.18%5.41%5.76%5.25%5.39%5.48%4.67%2.00%
Source: Business metrics provided by TipRanks and sourced from official company press releases and documents.