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Apple Inc. (AAPL)
NASDAQ: AAPL · Real-Time Price · USD
231.41
+0.84 (0.36%)
At close: Oct 25, 2024, 4:00 PM
230.82
-0.59 (-0.26%)
After-hours: Oct 25, 2024, 7:49 PM EDT

Apple Operating Metrics

Period Ending Jan 1, 2024Jan 1, 2023Jan 1, 2022Jan 1, 2021Jan 1, 2020Jan 1, 2019Jan 1, 2018Jan 1, 2017Jan 1, 2016Jan 1, 2015Jan 1, 2014Jan 1, 2013Jan 1, 2012Jan 1, 2011Jan 1, 2010Jan 1, 2009Jan 1, 2008
Global Active Devices
2.20B 2.00B 1.80B 1.65B 1.50B 1.40B 1.30B 1.15B - - - - - - - -
Global Active Devices Growth
10.00% 11.11% 9.09% 10.00% 7.14% 7.69% 13.04% 15.00% - - - - - - - -
Global Active iPhones
- 1.46B 1.33B 1.23B 1.04B 948.00M 888.00M 814.00M 710.00M
Global Active iPhones Growth
- 9.45% 8.37% 18.14% 9.92% 6.76% 9.09% 14.65% 24.78%

Revenue by Segment
Period Ending Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018Sep 30, 2018Jun 30, 2018Mar 31, 2018Dec 31, 2017Sep 30, 2017Jun 30, 2017Mar 31, 2017Dec 31, 2016Sep 30, 2016Jun 30, 2016Mar 31, 2016Dec 31, 2015Sep 30, 2015
iPhone Revenue
198.77B 199.14B 204.51B 200.58B 199.40B 200.40B 199.64B 205.49B
iPhone Revenue Growth
-0.32% -0.63% 2.44% -2.39% -1.15% -0.12% 0.82% 7.04%
Services Revenue
93.51B 90.51B 87.55B 85.20B 82.07B 80.47B 79.38B 78.13B
Services Revenue Growth
13.93% 12.48% 10.29% 9.05% 6.29% 7.14% 9.97% 14.18%
Wearables, Home and Accessories Revenue
37.29B 37.47B 38.32B 39.85B 40.17B 39.97B 40.02B 41.24B
Wearables, Home and Accessories Revenue Growth
-7.19% -6.26% -4.26% -3.38% -0.50% -2.66% -0.19% 7.49%
iPad Revenue
26.19B 24.82B 25.93B 28.30B 29.03B 30.46B 31.44B 29.29B
iPad Revenue Growth
-9.80% -18.54% -17.53% -3.39% -4.41% -0.16% 2.49% -8.07%
Mac Revenue
29.85B 29.69B 29.40B 29.36B 33.25B 33.79B 37.06B 40.18B
Mac Revenue Growth
-10.22% -12.16% -20.66% -26.93% -12.14% -12.68% -0.82% 14.17%

Gross Margin by Type
Period Ending Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018Sep 30, 2018
Services Gross Margin
73.90% 74.60% 72.80% 70.10% 70.50% 71.00% 70.80% 70.50%
Total Gross Margin
46.30% 46.60% 45.90% 45.20% 44.50% 44.30% 43.00% 42.20%
Products Gross Margin
35.30% 36.60% 39.40% 36.70% 35.40% 36.70% 37.00% 34.60%

Gross Profit by Type
Period Ending Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018Sep 30, 2018
Products Gross Profit
108.84B 108.53B 111.20B 108.80B 108.78B 109.20B 110.23B 114.73B
Products Gross Profit Growth
0.06% -0.62% 0.88% -5.16% -3.27% -3.90% -1.31% 9.13%
Services Gross Profit
68.39B 65.44B 62.47B 60.35B 58.04B 57.09B 56.64B 56.05B
Services Gross Profit Growth
17.84% 14.63% 10.30% 7.66% 4.74% 6.51% 10.94% 17.49%

Revenue by Geography
Period Ending Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018Sep 30, 2018Jun 30, 2018Mar 31, 2018Dec 31, 2017Sep 30, 2017Jun 30, 2017Mar 31, 2017Dec 31, 2016Sep 30, 2016Jun 30, 2016Mar 31, 2016Dec 31, 2015Sep 30, 2015
Americas Revenue
165.50B 163.20B 163.80B 162.65B 162.34B 164.43B 167.44B 169.66B
Americas Revenue Growth
1.94% -0.75% -2.17% -4.13% -2.60% -0.39% 5.65% 10.67%
Europe Revenue
98.87B 97.19B 97.01B 94.29B 94.63B 93.71B 93.05B 95.12B
Europe Revenue Growth
4.48% 3.71% 4.26% -0.87% 1.62% 1.01% 1.42% 6.51%
Greater China Revenue
67.00B 68.03B 69.47B 72.56B 73.22B 72.06B 72.59B 74.47B
Greater China Revenue Growth
-8.49% -5.59% -4.30% -2.57% -0.10% -1.89% -0.33% 8.93%
Rest of Asia Pacific Revenue
29.61B 28.85B 30.24B 29.62B 29.66B 30.18B 29.10B 29.38B
Rest of Asia Pacific Revenue Growth
-0.17% -4.41% 3.92% 0.82% 5.19% 9.98% 4.15% 11.45%
Japan Revenue
24.63B 24.36B 25.27B 24.26B 24.45B 25.08B 25.63B 25.98B
Japan Revenue Growth
0.73% -2.88% -1.39% -6.62% -6.91% -8.10% -6.15% -8.80%

Operating Expense Breakdown
Period Ending Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018Sep 30, 2018Jun 30, 2018Mar 31, 2018Dec 31, 2017Sep 30, 2017Jun 30, 2017Mar 31, 2017Dec 31, 2016Sep 30, 2016Jun 30, 2016Mar 31, 2016Dec 31, 2015Sep 30, 2015
Research and Development
30.91B 30.35B 29.90B 29.92B 29.37B 28.72B 27.65B 26.25B
Research and Development Growth
5.25% 5.65% 8.13% 13.96% 16.26% 18.78% 19.94% 19.79%
Selling, General, and Administrative
25.73B 25.38B 25.11B 24.93B 25.22B 25.26B 25.25B 25.09B
Selling, General, and Administrative Growth
2.00% 0.47% -0.56% -0.65% 3.92% 6.72% 10.80% 14.20%
Source: Business metrics provided by Main Street Data and sourced from official company press releases and documents.