Good morning. Welcome to Apple Park. At Apple, design has always been fundamental to who we are and what we do. For us, design goes beyond just how something looks or feels. Design is also how it works. This philosophy guides everything we do, including the products we're going to introduce today and the experiences they provide. From the magical listening experience with AirPods to the ways your Apple Watch keeps you healthy, active, and connected, to how iPhone helps you with so many things throughout your day. It's also true of our new software design featuring our innovative liquid glass. It brings fluidity, vitality, and flexibility to the things you do every day. It's absolutely gorgeous and delivers a more intuitive and delightful user experience. We bring so much care and consideration to every detail.
From every product, service, and technology we create to the welcoming nature of our retail stores, design is at the core of everything we do. Today, we have a huge day of announcements about AirPods and Apple Watch, and we're taking the biggest leap ever for iPhone. Let's start with AirPods. AirPods are the best and most popular headphones in the world. With an iconic design and groundbreaking sound quality, they have revolutionized the industry and raised the bar for what headphones should be. AirPods deliver a truly magical user experience, from an effortless setup to their amazing sound quality to working seamlessly across your Apple products. Last fall, AirPods Pro took this even further with the world's first end-to-end hearing health experience. It's extraordinary that the world's leading headphones can also make such a meaningful difference to those facing hearing challenges.
Today, we're building on these innovations and extending our leadership and world-class audio quality with the introduction of the next generation of AirPods Pro. With breakthrough audio performance and entirely new capabilities, I think AirPods Pro 3 are truly incredible. To tell you more, here's Kai.
At the heart of AirPods is outstanding audio. This year, we pushed ourselves even further and created something truly special. AirPods Pro 3 deliver a breathtaking spatial listening experience. We designed a custom multi-port acoustic architecture, which precisely controls the airflow that carries sound into the ear. This transforms the bass response. It widens the sound stage so you hear every instrument and brings vocals into stunning focus across music, shows, and calls. It gets even better with phenomenal active noise cancellation. Ultra low noise microphones and advanced computational audio combined with new foam-infused ear tips for even greater noise isolation. This significantly improves performance, delivering twice the ANC compared to the previous generation, which were already amazing. These are by far my favorite AirPods ever. For those with the original AirPods Pro, the difference is night and day because this ANC is four times more effective.
AirPods Pro 3 are a must-have upgrade with over-the-air headphone performance in a pocket-sized design that removes even more background noise from your daily commute. No matter what headphones you've used before, with AirPods Pro 3, you will have the world's best active noise cancellation of any in-ear wireless headphones. Transparency enables you to hear your surroundings, and now your own voice and people speaking to you will sound more natural than ever. To help connect with those near you, we're bringing the magic of AirPods to the way you communicate across languages with live translation powered by Apple Intelligence. Now, when you are together with someone who speaks a different language, like exploring a market abroad, AirPods Pro will help you understand them in your preferred language. Using a new simple gesture, live translation begins.
Translating Spanish while ANC lowers the volume of the person speaking so it's easier to focus on the translation. Hola, bienvenida.
¡Hey! Hoy todos los claveles. Hello, welcome.
Today, all the red carnations are 50% off. It doesn't just translate individual words. The meaning of each phrase is translated for you. When you need to talk, just speak naturally.
I'd love to take some of these to my sister for her birthday. I'll buy 8, please.
Your iPhone displays your words in their language and can even read them out loud if needed.
¡Vale!
Live translation is even more useful when both people are wearing AirPods at work.
I agree, yes.
Vamos incluir as principais descobertas na apresentação de sexta-feira?
Com certeza! O cliente vai adorar ver isso.
Definitely. The client will love that. I'll let the strategy team know to prepare that immediately. This incredible capability is enabled by advanced computational audio on AirPods, combined with Apple Intelligence models running on iPhone. Along with incredible personal audio, we're also improving how AirPods Pro fit in your ears. Because people's ears are completely different shapes and sizes, we analyze more than 10,000 3D ear scans, along with over 100,000 hours of user research to optimize the new AirPods Pro. To fit even more people, we make each AirPod smaller, and to make them fit more securely in your ear, we shape the design to match the natural geometry of the ear canal. With entirely new ear tips, now in five sizes, altogether these are the most stable and best-fitting AirPods ever, engineered to stay in your ears even during the most intense workouts.
They're also more durable with IP57 sweat and water resistance, a first for any AirPods. You can feel confident during the sweatiest sessions in the gym, or even if you find yourself running in a downpour. These updates are so important for our users who love listening to music when exercising with AirPods Pro. To tell you about how we're taking the fitness experience even further, here's Jules.
More people work out with AirPods Pro than any other headphones in the world. Now, the amazing audio quality, a more secure in-ear design, and enhanced durability make it even better. We're also really excited to add heart rate sensing during workouts with AirPods Pro 3. To do this, we custom-built Apple’s smallest heart rate sensor. Machine learning algorithms fuse together data from the sensors and accelerometers to deliver precise measurements. This is combined with a new on-device AI model for activity and calorie tracking, trained from more than 50 million hours of data from the Apple Heart and Movement Study, which is one of the largest studies of its kind, with more than 250,000 participants. This incredible integration between hardware and software takes your fitness experience to the next level with AirPods Pro 3.
Now, when you go to the Fitness app on iPhone, you'll see a new workout experience, where with just AirPods Pro, you can track up to 50 different workout types. It's so easy to get started. This means you can get even more from the activities you love. W hen you're listening to music on your daily walk, you can track heart rate and calories burned using the new AirPods Pro. You'll have access to audio experiences like the Workout Buddy, powered by Apple Intelligence to motivate you along the way.
That's a new record. You just walked the longest distance in a walking workout this month.
Workouts you complete will also help close your Move Ring, contribute to your step count, and you can stay motivated to do even more by earning awards. In Fitness+ workouts, you can also get metrics like heart rate, calories, and even the burn bar to help keep you going. You can track workouts at the gym, including those from developers like Ladder, who can use new APIs to incorporate key metrics into their apps as well. That is the new fitness experience with AirPods Pro 3. Now, back to Kate.
In addition to breakthrough performance across the board, you will also get longer battery life throughout the day. We are moving from six hours on a single charge to eight hours, taking you through that transatlantic flight while listening to music with active noise cancellation. To help our hearing aid users, we are thrilled to provide 10 hours on a single charge in transparency. That's four more hours than the previous generation. AirPods Pro 3 deliver sensational audio performance, including the world's best ANC, an exceptional fit, and innovative fitness capabilities. Whether you've experienced AirPods before or this is the first time, these AirPods Pro define a new benchmark for the world's most popular headphones. Even with all of these updates, they will still be available for $249. You can pre-order them today, and they will be available September 19, 2024. Now, back to Tim.
AirPods Pro 3 are absolutely amazing. They take the audio quality of the most popular headphones in the world to an entirely new level. Next, let's turn to Apple Watch. For millions, it's an indispensable daily companion, a fitness coach, message center, mobile wallet, and a beautiful timepiece. What I really love about Apple Watch is how it alerts millions of people to potentially serious health issues and helps save so many lives simply by wearing it on your wrist. It provides fall detection and crash detection, monitors your heart rate, tracks your sleep, is your lifeline in emergencies, and so much more. Let's take a look at the remarkable ways Apple Watch has touched people's lives.
I'm writing to you regarding my health in relation to my experience with Apple Watch.
I just wasn't taking care of myself. I wasn't eating well. I had a terrible schedule. I just wasn't sleeping.
This is my battle with mental health and how there's always light at the end of the tunnel. I felt I had absolutely nothing left to look for.
I just started really slow, and it's been nice to see my progress just in fitness and running. Throughout the year, I lost over 100 pounds, and I just got into the New York City Marathon.
It was about 5:00 A.M., and my Apple Watch, it started buzzing. My resting heart rate was at 172. I took my blood oxygen level; it was 88%. When they did the X-ray, we found out I had a completely collapsed lung. I needed emergency surgery. Gives me goosebumps almost, but the doctor said he's like, "That Apple Watch just saved your life.
I got involved, and I started to do a jump rope routine, or maybe just started to jitter. I hit the ground. Meanwhile, my watch is buzzing, so I look at it, and it says, "It looks like you're in trouble. Do you need help?" It didn't dawn on me that I was having a stroke.
My friend and I, we were hiking in Japan. The second day, it started snowstorm, and it's just white.
I was driving home. I started feeling really off. I started feeling dizzy, and that's the last thing I remember.
We lost our phones in the snow. We had nothing left, no food, no water. We can't feel our fingers, we can't feel anything. I don't think I was ready to finish my life there. What I was wearing was my Apple Watch. We contacted the emergency rescue, the SOS feature.
I had a car just crashed in the garage. They're upside down in our pool. The next thing I remember was just hearing this very faint voice through my watch saying, "Help is on the way.
That helicopter ride was the best feeling I felt in my life.
I've always read those stories about how Apple Watch saves someone's life.
That's why I started to help my mental health.
I just completed the first mile. Six mi. I don't know how I can do this.
He don't need no medals, one mi to go.
Why would I do this? He can't do it. He can't push it. I promise you, even in the darkest, I promise it will get better. Minutes save lives, you know, seconds save lives.
That was my second chance. Without this watch, I probably would not have had it.
I felt like Apple Watch had my back.
Oh my God, it had my back, it had my front, it had my sides, it had my head, it had my past, my future. Yes, it had everything.
It's truly incredible to see how Apple Watch can help people in so many different ways. Its indispensable nature makes Apple Watch the most popular watch in the world. Each year, we make Apple Watch even more essential. To tell you what's new, here's Stan.
Today, we're making the best watch in the world even better. Introducing Apple Watch Series 11. It's our thinnest and most comfortable watch, and it's even more durable. It starts with our proprietary Ion-X glass, which is the toughest in the industry. We then apply a custom Apple-designed ceramic coating that bonds to the glass at an atomic level, making it significantly harder. Now it's two times more scratch-resistant, perfect for everyday use and the challenges of an active lifestyle. With a cellular connection, Apple Watch makes it easy to stay connected when your phone isn't with you. Series 11 now includes the latest cellular technology, 5G. The new 5G modem and antenna architecture improve performance and provide even more coverage. Plus, it's more power-efficient, using less battery for cellular. At launch, many of our biggest carrier partners will support 5G on Apple Watch.
Series 11 comes with watchOS 26, bringing new features and intelligence, as well as an elegant new design. The new watch face Flow uses liquid glass numerals to beautifully refract swirls of color. An Exactagraph, a modern reinterpretation of a traditional regulator clock that separates the hours, minutes, and seconds for precise timekeeping. Series 11 also comes with a comprehensive set of health features, including heart, hearing, cycle tracking, mental health, and more. We're taking that innovation in health even further, adding new features in heart health and sleep. Here's Sumbul to tell you more.
Heart health has always been integral to Apple Watch. This year, we're thrilled to share our next advancement focused on a problem of massive proportions: high blood pressure, also known as hypertension. It impacts approximately 1.3 billion adults worldwide. The American Heart Association has referred to it as a silent killer because it often occurs with no obvious symptoms. To help, we've developed a groundbreaking feature that can alert you to possible hypertension just by wearing your Apple Watch. Using data from the optical heart sensor, the algorithm looks for chronic high blood pressure by analyzing how your blood vessels respond to beats of the heart. The algorithm works in the background, reviewing data over 30-day periods, and will notify you if it identifies patterns of hypertension. We've developed this novel approach using advanced machine learning methods and a series of studies totaling over 100,000 participants.
While it won't detect all instances of hypertension, we expect to notify over 1 million people with undiagnosed hypertension in the first year alone, empowering them to make lifesaving behavioral changes or start treatment. We expect clearance from the FDA and other regulators soon, with availability in 150 countries and regions this month, including the U.S. and Europe. Now, let's talk about sleep, which is critical to daily restoration of your body and mind and is also an important factor in your longevity. Apple Watch already helps you meet your sleep goals, gain insight, and discover possible sleep apnea. Now, we'll help you understand the quality of your sleep and how to make it more restorative with SleepScore. The quality of your sleep is influenced by several factors, such as sleep duration, bedtime consistency, how often you wake up, and the time spent in each sleep stage.
SleepScore analyzes these factors each night and provides a classification plus a score. You'll see how the score is calculated, so it's easy to understand what you can do to improve. Guidance from leading experts, including the World Sleep Society, underpins the scoring approach. Over 5 million nights of sleep data from the Apple Heart and Movement Study were used to develop and test the scoring algorithms. You can see details in the Sleep app, and you can track it over time in the Health app on iPhone. Now, back to Stan.
Hypertension notifications, the new SleepScore, and the many other incredible health, fitness, and safety features will make a huge impact on users' lives. To support all of these amazing capabilities, we also re-engineered the battery. Series 11 now gets up to 24 hours of battery life, so you can wear it all day and all night. Series 11 comes in jet black, silver, rose gold, and a beautiful new space gray, all made from 100% recycled aluminum. There are also gorgeous polished cases made from 100% recycled titanium in natural, gold, and slate. This fall brings a beautiful new palette of colors across the entire band lineup, including the Nike Sport Band and Nike Sport Loop, which now has reflective yarn woven throughout the fabric, and a new Hermès Jacquard knit band with matching watch face that plays whimsical animations set in their iconic Paris store.
There's also an elegant, narrow Grande H and new colors across the collection. That is Apple Watch Series 11, with better durability, 5G connectivity, 24-hour battery life, and our most comprehensive set of innovative health features, now including hypertension notifications and SleepScore. I'll turn it over to Amanda to tell you about the next version of Apple Watch SE.
Apple Watch SE delivers the core features and benefits of Apple Watch at the most affordable price. For many people, it's the perfect way to get started. This year, we are delighted to introduce Apple Watch SE 3. First, it gets our most powerful Apple Watch chip, S10, which enables even more features. It brings an always-on display to SE for the first time. Now, you can read the time and see the watch face without waking the display. With S10, SE also supports gestures like double tap and wrist flick, so you can easily control your watch with just one hand. SE already has important features like heart rate notifications, fall detection, and crash detection. SE 3 adds even more, like wrist temperature sensing, which enables retrospective ovulation estimates and gives you richer insights in the Vitals app, so you can be notified when something might be off.
SE also gets sleep apnea notifications and SleepScore. Finally, for those moments when you don't have your AirPods handy, you'll be able to play media like music or podcasts directly through the speaker. Even with all these great new features, the power-efficient S10 chip enables SE to still get all-day 18-hour battery life. For the first time, SE supports fast charging, making it easy to quickly top off the battery. It now charges up to two times faster than the previous model. In just 15 minutes of charging, it can add up to eight hours of normal use. SE 3 comes in the popular Starlight and Midnight, made with 100% recycled aluminum. That's Apple Watch SE 3, featuring a new always-on display, 5G connectivity, temperature sensing, sleep apnea notifications, and SleepScore. With the powerful features of watchOS 26, this update takes SE to a whole new level.
Not only did we update SE and Series this year, we are also introducing an all-new version of Apple Watch Ultra. Here's Eugene to tell you all about it.
Apple Watch Ultra is the ultimate sports and adventure watch. Ultra seamlessly transitions from a sports watch that helps you train for a race to a smartwatch that can pay for coffee to a health monitor that checks your vitals. This year, we're taking it further with Apple Watch Ultra 3. Let's start with the display. Whether you're checking your pace in the sun or depth underwater, readability is crucial. Ultra 3 gets a new display that uses our most advanced technology with wide-angle OLEDs and LTPO3. The display is now brighter when viewed at an angle, and thinner borders allowed us to grow the screen area without changing the case size. The result is the largest display ever in an Apple Watch.
It can also refresh more frequently in always-on mode without affecting battery life, which means you can now see ticking seconds in watch faces, including a new face, Waypoint, that dynamically shows points of interest in relation to you. For athletes, the workout app makes it faster to customize views and use Workout Buddy, a generative voice with Apple Intelligence that delivers personalized feedback to motivate you during your workout. Ultra keeps you connected no matter where you are with 5G connectivity for more coverage and a faster, stronger connection. This year, we're also making a huge leap forward with satellite connectivity. Now, when you journey off the grid, you can stay safe and in touch with loved ones using satellite in available countries and regions. Just a few taps gather critical information and can get you the emergency help you need.
You can also send messages and share your location with Find My. To enable satellite connectivity in a device as small as Ultra, we redesigned the radio and antenna to double the signal strength, allowing you to communicate with satellites 800 miles above Earth. Emergency SOS via satellite is included with Ultra 3. Along with messages and Find My, you can now stay connected when you're backcountry skiing, trail running, or wherever you go. Ultra 3 also includes a larger battery and now gets up to 42 hours of battery life. Ultra will be available in black and natural titanium, made using an innovative 3D printing process that uses 100% recycled titanium and just half the raw materials as previous generations. There are also great new colors across our Ultra bands, and the trail loop now includes reflective yarn woven along the edges.
The Hermes collection also gets a new band in rubber, perfect for an active lifestyle, and new colors for the Eon Maire band. That's Apple Watch Ultra 3, now featuring the largest display and longest battery life of any Apple Watch, with satellite connectivity, 5G, hypertension notifications, and watchOS 26. It's a big update to our most advanced Apple Watch. Now, back to Stan.
That's our all-new lineup of Apple Watch. From the new Apple Watch Ultra 3 with satellite connectivity to Apple Watch Series 11 with new powerful health features and 24-hour battery life, and Apple Watch SE 3 with a massive update in performance and features, there's a watch that's right for everyone. Apple Watch SE 3 starts at just $249. Apple Watch Series 11 starts at $399. Apple Watch Ultra 3 starts at $799. You can pre-order all the new models today, and they will be available starting September 19th. Now, back to Tim.
The new Apple Watch lineup and the incredible features they bring make the Apple Watch even more useful and essential. The capabilities introduced today will not only help users stay connected, they'll deliver even more health and fitness benefits seamlessly and automatically. Now, let's talk about iPhone. From the moment iPhone was introduced, it reinvented the phone and set a new standard for the entire industry. Since then, we've continued to push boundaries with design, innovation, and experiences that have changed all of our daily lives. Today, we're raising the bar once again with an all-new iPhone lineup that's unlike anything we've ever created. We're introducing four new models, each designed to serve the unique needs of our users. It starts now. iPhone 17 is incredible. Here's Kaiann to tell you more.
iPhone 17 has a beautiful, more durable design and comes in five gorgeous colors: lavender, mist blue, black, white, and sage. The new design has a larger 6.3-inch display with thinner borders so you can see more and do more. The display of iPhone 17 features Pro Motion, just like our Pro models, with an adaptive refresh rate up to 120 Hz, designed to dynamically respond to your content for a smooth and power-efficient experience. When you're not using your iPhone, the always-on display efficiently adjusts down to 1 Hz. The lock screen is even more useful with live activities and widgets. When outside, iPhone 17 is more readable with 3,000 nits peak outdoor brightness, our highest ever on iPhone. This makes the display on iPhone 17 our best yet. We build iPhone to be durable because we know how much people count on it.
Our industry-leading Ceramic Shield continues to be tougher than any smartphone glass or glass ceramic. iPhone 17 introduces Ceramic Shield 2. Now, it has three times better scratch resistance. It's made possible by a new Apple-designed coating bonded to Ceramic Shield at the atomic level. This specialized ceramic layer adds hardness to protect from everyday scratches. The display quality gets better with a seven-layer anti-reflective coating that reduces glare and distractions, making iPhone more readable in bright lighting conditions, both indoors and outdoors. Powering iPhone 17 is the latest generation of Apple silicon, A19. Built with the most advanced 3-nanometer technology, A19 is faster and more efficient. It has an updated display engine to power Pro Motion and the always-on display. It has an improved neural engine tailored to power incredible on-device performance for Apple Intelligence.
Combined with increased memory bandwidth of A19, on-device generative and large language models will run even faster. A19 has a six-core CPU for our latest performance and efficiency cores to make iPhone 17 responsive while enabling great battery life. The next-generation five-core GPU provides a big step up for graphics-intensive tasks. If you're upgrading from an older iPhone, you'll experience a huge boost in speed. The advancements in Apple silicon, hardware, and software make for incredible gaming on iPhone. Titles like Destiny Rising by NetEase are even better with Pro Motion's adaptive refresh rate up to 120 Hz. A19's advanced CPU, GPU, and updated neural engine also power Apple Intelligence. There are many features available today on iPhone that empower you to create, communicate, and be more productive. With iOS 26, we are adding even more.
With Apple Intelligence, you can search, take action, and ask questions about what's on your iPhone screen. Live translation helps you communicate across languages in phone, FaceTime, and messages. Just like all of Apple Intelligence, these features are designed to protect your privacy at every step. The efficiency of Apple silicon contributes to all-day battery life on iPhone 17. With Pro Motion display, iPhone 17 gets up to eight more hours of video playback compared to iPhone 16. When you are out of battery, fast charging gets you up to 50% charge in 20 minutes. Just 10 minutes of charge gives you up to eight hours of video playback. It's also a big year for the iPhone cameras. To show you what's new, here's Megan.
iPhone 17 has a fantastic 48-megapixel dual-fusion camera system. Our fusion technology combines the capabilities of two cameras in one, with a main camera and an optical quality 2x telephoto, each with dedicated image pipelines. The main camera delivers an impressive 48 megapixels of resolution, perfect for capturing fine details, like in this vibrant shoreline photo. For everyday photos, the 24-megapixel default resolution provides the perfect balance, offering excellent image quality, rich detail, and a smaller file size that's ideal for saving and sharing. At 2x, the optical quality telephoto gets you closer to the subject, making it great for capturing quiet moments like this. iPhone 17 gets a new 48-megapixel fusion ultra-wide camera. It has four times the resolution compared to iPhone 16.
You get even more detail in a broad range of photos, from exceptional macros to expressive scenes and unique angles. You are going to love how easy it is to take amazing photos and videos. Now, let's flip over to the front camera. It's how we take self-portraits, record memories, express our creativity, and point of view. iPhone is with you to capture all these moments. Globally, iPhone users took over 500 billion selfies last year. That's more than any other smartphone. This year, we are thrilled to introduce our phenomenal new center stage front camera. It gives you more pixels, more flexible ways to frame your shot, and incredible stabilization. This new front camera has our widest field of view. It's enabled by our largest front camera sensor, almost twice the size of our previous front camera. For the first time, the sensor is square.
Traditional sensors have a 4:3 aspect ratio, which limits framing based on the orientation of the phone. The center stage camera's unique shape and larger size allow for high-resolution photos and videos in any orientation, giving you four different compositions, which means you don't have to rotate your iPhone to take a landscape selfie anymore. You can tap to expand the field of view and rotate from portrait to landscape, giving you more flexible ways to frame your photos and videos. When friends join the shot, the all-new center stage for photos uses AI to automatically expand the field of view and can even rotate the frame for you. This makes it even easier to take a share-worthy photo. Holding iPhone vertically, you get a more secure grip, and you get better landscape selfies because your eyes are more centered in the shot.
Photos have even more detail with higher resolution, up to 18 megapixels. The extra pixels in the square sensor level up video too. All your on-the-move selfie videos will be ultra-stabilized using some of the same technology that enables action mode on the rear cameras. You can also be more present FaceTiming with friends and family because Center Stage for video calls is optimized for handheld video to keep your face perfectly positioned in frame. The Center Stage front camera unlocks next-level experiences unique to iPhone. Now, back to Kaiann.
iPhone 17 has impressive camera upgrades with the 48-megapixel dual-fusion camera system and the Center Stage front camera. We can't wait to see all the ways you'll capture everyday moments and use it for more creative possibilities. That completes the fantastic iPhone 17. Powered by the A19 chip, it has a bigger and brighter 6.3-inch display with Pro Motion display and Ceramic Shield 2. iPhone 17 also comes with the latest iOS features, Apple Intelligence, great all-day battery life, and starts with 256 Gb of storage. iPhone 17 is packed with features you will enjoy every day. Now, back to Tim.
iPhone 17 is fantastic. That is just the beginning of what we're introducing today. With the advancements made possible by Apple silicon, we've been able to push the limits of iPhone design and innovation. That breakthrough has led to something truly amazing. Introducing the newest member of the iPhone family.
Our intention was to make an iPhone that feels like a piece of the future. Powerful, yet so thin and light, it seems to disappear in your hands. The core structure is a radically thin frame made from grade 5 spacecraft titanium that combines strength, lightness, and durability. To bring elegance to such a tough material, we polished the frame to a pristine mirrored finish, crafted in a palette of colors that evoke lightness. For the first time, the Ceramic Shield 2 encloses the titanium frame on both sides. Our high-temperature process creates nanocrystals that significantly improve toughness. It's our most durable design yet. To make something this thin, we had to redesign our iconic plateau. Precisely machined from both sides, it's sculpted to fit our custom-made cameras, chips, and key system modules.
We then dedicated every last bit of remaining space to our high-density battery, resulting in remarkable battery life. The impossibly thin profile allowed us to stretch the display without adding any extra bulk. It's our thinnest iPhone ever with the power of Pro inside. A paradox you have to hold to believe. This is iPhone Air.
iPhone Air is unlike anything you've experienced before. To tell you all about it, here's John.
We are thrilled to introduce the impossibly thin iPhone Air. At 5.6 mm, it's the thinnest iPhone we've ever made. It's also exceptionally light. It's unlike anything you've ever held before, and it's packed with our most advanced features. The gorgeous 6.5-inch display is our best, featuring Pro Motion up to 120 Hz, always-on, and 3,000 nits of peak brightness. It's protected by the new Ceramic Shield 2, with improved anti-reflection and three times better scratch resistance than our previous Ceramic Shield. We're also bringing Ceramic Shield to the back of iPhone for the very first time. It's four times more resistant to cracks than our previous back glass. It also protects the new plateau that now houses major internal components at the top of iPhone. The inside was precision-milled for more space, creating room for the rear camera, front camera, speaker, and even Apple silicon.
The frame of iPhone Air is made of titanium. This is an essential material choice for such a thin design and enables it to exceed our stringent bend strength requirements. Altogether, these materials make iPhone Air more durable than any previous iPhone. We're also using 80% recycled titanium, the highest ever for iPhone. There are four stunning colors to choose from: Space Black, Cloud White, Light Gold, and Sky Blue. iPhone Air has such a unique design, and it wouldn't have been possible without Apple silicon. To tell you more, here's Tim Millet. With Apple silicon, our focus is to maximize performance and efficiency so we can drive innovation in our products. iPhone Air demands the most efficient, high-performance chip we've ever built for iPhone. That is A19 Pro. With the CPU, we continue to push on single-threaded performance and efficiency.
Our performance cores gain improvements to front-end bandwidth and branch prediction, making A19 Pro the fastest CPU in any smartphone. We increased the last-level cache of our efficiency cores by 50%, specifically aimed at improving energy efficiency for the things you do every day. The result is a CPU that's even faster and more efficient than A19. Our GPU also gets a big upgrade in A19 Pro. We are introducing the second generation of our dynamic caching architecture. We doubled our 16-bit floating-point math rates, and we built a new unified image compression. That's not all. The other major update to our GPU is around AI. We have been at the forefront of AI acceleration since we first introduced the neural engine eight years ago. We later brought machine learning accelerators to our CPUs.
While our GPU has always been great at AI compute, we're now taking a big step forward, building neural accelerators into each GPU core, delivering up to three times the peak GPU compute of A18 Pro. This is MacBook Pro levels of compute in an iPhone, perfect for GPU-intensive AI workloads. Another area of innovation for Apple silicon is wireless connectivity. For years, we've been building Wi-Fi and Bluetooth chips for Apple Watch and AirPods. Now, this is coming to iPhone for the first time, introducing N1, our Apple-designed chip, which enables the latest wireless networking technologies: Wi-Fi 7, Bluetooth 6, and Thread, while improving overall performance and reliability in key areas like Personal Hotspot and AirDrop. Finally, a critical innovation that makes iPhone Air possible is our Apple-designed modem. We introduced C1 last spring.
In just six months, we already have a new version that is faster and more efficient. The new C1X is up to two times faster when compared to C1. It is even faster than the modem in iPhone 16 Pro and uses 30% less energy overall, making it the most power-efficient modem in an iPhone. In fact, iPhone Air is the most power-efficient iPhone we have ever made. We started building Apple silicon to enable us to create better products. iPhone Air is the realization of that goal. Back to John. The camera system in iPhone Air delivers the most popular features that make iPhone the world's favorite camera. What might appear to be a single camera is actually our new powerful 48-megapixel fusion camera system, which works like multiple advanced cameras in one.
You can shoot breathtaking 48-MP photos, capturing even the small trees across the valley and the deep color range on the stone wall. The 2x telephoto has an updated photonic engine, which now uses machine learning to capture the lifelike details of her hair and the vibrant color of her jacket. This fusion camera excels in low light, thanks to its large sensor, fast aperture, and our Apple-designed sensor shift optical image stabilization. The large sensor enables a second optical quality lens, the integrated 2x telephoto, delivering stunning photos and 4K videos. With the power of computational photography, this incredible system enables the latest signature features of the iPhone camera, like 24-megapixel default photos, capturing here the fine texture of her dress and even nuances in the shadows. Next-generation portraits with focus control, which works on any subject, like these delicious waffles.
The latest generation of photographic styles features the new bright style that brightens skin tones and applies a pop of vibrance across the image. The custom 28 and 35 millimeter lenses give users more flexibility to frame their shot, for a total of four lenses in your pocket. On the front, we have our new and innovative Center Stage camera. You don't need to rotate your phone anymore to take a landscape selfie. Center Stage for photos perfectly framed everyone in either orientation. We're introducing a brand new feature that combines the front and rear cameras. Dual-capture video is perfect to record yourself while at a concert or your reaction to the game's big play. The new stabilization from the front camera keeps you in frame, while the fusion main camera on the back gives you the flexibility to zoom into the story you want to tell.
There is so much more to these camera systems, like action mode, audio mix, 4K Dolby Vision, and all the features of camera control. There's another important innovation that helped bring iPhone Air to life, and that is eSIM. We pioneered eSIM years ago, and now it's an industry standard. Compared to that decades-old piece of plastic, eSIM is so much easier to use, has better security, and saves precious space inside iPhone. eSIM is also great for travel. Carriers have many affordable and convenient roaming plans. If you want to use a local plan, it's easy to set up an eSIM from the comfort of your home or while on the road. There's no need to change physical SIM cards, and you can have data from the moment you land at your destination. eSIM coverage is available globally, thanks to extensive planning and testing with our carrier partners.
Because of this, we designed iPhone Air to be eSIM-only worldwide, maximizing internal space for battery size. Now, let's talk about battery life. We innovated in both hardware and software to deliver great battery life for iPhone Air, powered by our most advanced Apple silicon built for efficiency. The internal design has been completely rethought to maximize battery space. iOS 26 introduces new power-saving features, like Adaptive Power Mode, which learns your usage patterns and anticipates when you might run low on battery, intelligently conserving power to help you make it through the day. Despite being much thinner and lighter, iPhone Air still gets amazing all-day battery life. This is incredible. All-day battery life in our thinnest iPhone ever. We're also introducing a new ecosystem of accessories to complement this unique iPhone design.
Thanks to the incredible thinness of iPhone Air, we were able to create a new low-profile MagSafe battery that, when attached, feels great in your hand and is slim enough to drop right into your pocket. When using them together, iPhone Air has up to 40 hours of video playback. That's enough to binge on all 40 episodes of For All Mankind, making it a great accessory for long trips. We also designed two custom cases for iPhone Air. The first is a translucent case with a back panel that is less than 1 mm thin, designed to provide great drop protection, available in frost and shadow. The second is a lightweight bumper made from a reinforced polycarbonate. It perfectly frames iPhone Air and is available in four matching colors. Both options can be paired with the new crossbody strap.
It's lined with thin, flexible magnets designed to hold the straps together and allow you to easily adjust the length. That is the incredibly advanced iPhone Air, our thinnest iPhone ever with pro performance inside. Incredible durability, amazing camera systems on both front and back, and our latest Apple-designed chips built for efficiency to deliver fantastic all-day battery life. All this in a new design that frankly seems impossible, and we can't wait for you to experience it. Now, back to Tim.
iPhone Air is a total game changer. It is designed for customers who want pro performance in an unbelievably thin and light design. With iPhone Air in the lineup, we were able to take our two pro models to an entirely new level of performance and capabilities. Our goal was simple: to build the most pro iPhone yet, by a lot. We started from scratch and rebuilt it from the inside out, introducing iPhone 17 Pro.
We set out to redefine the Pro, driven by performance, durability, and capability. We started again from solid aluminum with a custom extrusion that's heated and forged, then precision-machined in thousands of finer and finer passes. Traveling through successive anodizing baths, we built a colorful and durable oxide outer layer to create our first iPhone Air body, a light, thermally efficient, and rigid enclosure designed for the biggest battery in any iPhone. The full-width camera plateau elegantly integrates the antenna and encases a new pro camera system with breathtaking range and resolution. Core to the unmatched performance is the most powerful chip made for iPhone. This much power generates heat, so we designed a completely new thermal system to dissipate heat rapidly throughout the aluminum Air body.
Ceramic Shield 2, our toughest glass ceramic formulation, now protects the back as well as the front, designed to resist whatever life throws at it. The new definition of Pro, iPhone 17 Pro.
iPhone 17 Pro is by far the most advanced iPhone ever, featuring a striking new design and powerful capabilities. To tell you more, here's Greg Joswiak.
The iPhone 17 Pro design is more than just a fresh, bold new look. It also delivers a dramatic leap in performance that makes this the most powerful iPhone ever, by far. It starts with an entirely new approach to thermal management, which is critical to system performance. We've meticulously managed power and surface temperature to make sure iPhone 17 Pro and iPhone 17 Pro Max always deliver exceptional performance while remaining comfortable to hold. At the heart of the new thermal management system is an Apple-designed vapor chamber. Deionized water is sealed inside the vapor chamber, which is laser welded into the aluminum chassis. This efficiently moves heat away from the components, allowing for higher sustained performance. The vapor chamber directs heat strategically through the system, where it is efficiently dissipated and released by the forged aluminum unibody.
We used an Apple-designed aerospace-grade aluminum alloy for its superior thermal conductivity, which is 20 times greater than the titanium we previously used. This proprietary alloy is also significantly lighter. As a result, it was the perfect choice for achieving this new design while delivering outstanding thermal performance in a product that remains comfortable to hold and use. The aluminum is anodized in three stunning finishes: a refined silver, an elegant deep blue, and the bold and eye-catching cosmic orange. A key element of the design is the forged plateau, which efficiently dissipates heat and creates extra space for components, making room for a larger battery. By integrating the antennas around the perimeter of the plateau, it helped create the highest-performing antenna system ever in an iPhone. Every aspect of this design is engineered to maximize performance and unlock the full potential of the extraordinary A19 Pro.
It features a powerful 6-core CPU and a high-performance 6-core GPU with a neural accelerator built into each GPU core. It also features a larger cache than A18 Pro and even more memory. When A19 Pro is paired with our best-ever thermal design, iPhone 17 Pro is able to deliver up to a whopping 40% better sustained performance than iPhone 16 Pro, making it ideal for intensive tasks like gaming, photo, and video editing, using the latest Apple Intelligence features, and running local large language models. You can play visually demanding games like Arknights: Enfield with hardware-accelerated ray tracing at higher frame rates hour after hour. This new design not only delivers exceptional performance, but also builds upon iPhone's industry-leading durability. The glass in the back is even better protected by the aluminum unibody design. In fact, it's no longer glass at all.
Like iPhone Air, we're now using Ceramic Shield for the back. This provides exceptional strength. The Ceramic Shield back is four times more resistant to cracks than our previous back glass and in a thinner profile, creating more room for the battery. On the front, the gorgeous display is protected by the incredible new Ceramic Shield 2, providing industry-leading protection with three times better scratch resistance than the previous generation. The new seven-layer anti-reflective coating reduces glare and distractions, making the display more readable in bright lighting conditions, both indoors and outdoors. All these design decisions made it possible to grow the battery significantly, resulting in iPhone 17 Pro Max achieving the best battery life ever in an iPhone. For our eSIM-only models, we took advantage of the space formerly occupied by the physical SIM to grow the battery even more.
It provided an additional two hours of video playback per charge, enabling up to an astonishing 39 hours of video playback. Next, let's talk about the Pro camera system, which combines incredible hardware with advanced computational photography to capture beautiful photos and videos. The iPhone 17 Pro camera system gets even more powerful and versatile. To tell you about it, here's Patrick.
iPhone 17 Pro and iPhone 17 Pro Max feature the best camera system we've ever made, with high-resolution sensors on each camera. On the front, we have the 18-MP Center Stage camera, our innovative new front camera system. The wider field of view and higher resolution is particularly useful when recording yourself speaking directly to camera, making our Pro models the absolute best choice for content creators. On the rear, all three cameras are 48 megapixels for the very first time. Not only are the sensors 48 MP, but all three are fusion cameras. We have updated the imaging pipelines for better resolving power. That means you'll get more detailed images at every zoom range and light level. The extended plateau on iPhone 17 Pro is also designed to house an all-new 48-megapixel fusion telephoto camera.
It offers a 4x zoom at 100 mm and a far-reaching 8x zoom at 200 millimeters, our longest optical quality zoom ever. iPhone 17 Pro has our next-generation tetraprism telephoto with an improved 3D sensor shift image stabilization system. This is necessary because it features a sensor that is 56% larger than the previous generation, which improves sharpness in bright light and provides better detail across all light levels. The new telephoto camera provides a longer reach and gives more creative choice. The 4x at 100 millimeters is a classic lens for portraiture, providing a flattering perspective and new options for framing. It's perfect for nature photography, freezing motion, and capturing stunning detail. With the additional 8x 200 millimeter lens, we can get closer still with a beautiful depth of field.
Like the 2x telephoto, the 8x also utilizes the updated Photonic Engine, which integrates machine learning into even more parts of the image pipeline. We apply deep learning models for demosaicing, which constructs the image from the raw output using the quad pixels in the imaging sensors. This preserves natural detail, reduces noise, and results in significantly improved color accuracy, especially in low light. Now, the digital zoom is up to 40 extra photos. With the new 48-megapixel fusion telephoto camera system, iPhone 17 Pro has the equivalent of eight Pro lenses in your pocket. We put iPhone 17 Pro in the hands of some world-class photographers. Let's take a look at some of the fantastic images they captured. Those photos are absolutely beautiful. Now, let's talk about video. Our Pro models already lead the way in smartphone video.
To match our quality, format support, and seamless integration in professional workflows, you'd have to look to dedicated pro camera systems. No other smartphone comes close. We're even filming this event with iPhone 17 Pro. How cool is that? Amazing Pro features like Dolby Vision HDR, 4K120, ProRes Log, and support for ACES have been loved by filmmakers, who also love how iPhone allows them to be closer to their subjects, more intimate, more nimble, and more flexible. This year, we're bringing some of our most requested Pro video features, allowing iPhone to integrate even more seamlessly into the largest and smallest of productions. We're adding support for ProRes RAW capture, which is the industry-leading Apple-developed video codec that records all of the information captured by the camera's sensor, providing unparalleled flexibility in post-production.
It's ideal for high dynamic range video, and since we introduced it, it has become the industry standard for productions requiring the highest level of control and quality. ProRes RAW capture is supported by Final Cut Camera and Blackmagic Camera, and APIs are available for other developers. We're also adding support for Genlock, which enables super-precise video synchronization. It's particularly useful for content creators and streamers. Whether using multiple cameras or on-screen graphics, Genlock allows for accurate and professional-looking transitions without hours of manual frame-by-frame alignment. When using an array of cameras, Genlock enables advanced filmmaking tools and techniques, like time splicing or bullet time, which allows filmmakers to change the audience's perspective while freezing time. Genlock is supported via the new Blackmagic Camera ProDock, and we have APIs available for others as well. We're thrilled to bring these advanced filmmaking tools to iPhone, making them more affordable and approachable.
iPhone 17 Pro truly sets a new standard, and to complete the experience, we've also designed a range of new accessories. We're introducing our TechWoven case with a new, innovative material. This woven textile is crafted with a technical process that uses multiple yarn colors to create a sophisticated look, while protective coating provides resistance to scratches and stains. We also have clear cases that involve a great selection of colors and silicone. All of our cases feature a new button design that feels even better and more precise than before. The beautiful and functional cross-body strap that you saw with iPhone Air is designed to pair with TechWoven cases for iPhone 17 Pro and iPhone 17 Pro Max, as well as silicone cases for all iPhone 17 models. iPhone 17 Pro is by far the most powerful and versatile iPhone we've ever made.
This is a huge upgrade, featuring a stunning design and powered by A19 Pro for our best performance ever. It also delivers an enormous leap in battery life, all 48-MP fusion cameras on the back and 8x optical zoom, along with our innovative Center Stage camera on the front. Plus, it supports the latest features in iOS 26, Apple Intelligence, and so much more. Let's see the iPhone 17 Pro in action. This is, without question, our best iPhone lineup ever. All of the new models will start with 256 gigabytes of storage, giving you more room for your photos, videos, apps, and memories. iPhone 17 starts at $799, keeping the same great price. iPhone Air starts at $999. iPhone 17 Pro starts at $1,099, the same great price as last year's 256-GB iPhone 16 Pro. For the first time, a 2TB configuration is available on iPhone 17 Pro Max.
We also have amazing offers from Apple and our partners. You can get up to $1,100 off when you trade in an iPhone 13 Pro or newer in any condition. The iPhone lineup starts at just $599 with iPhone 16e. Pre-orders for all new models start this Friday, and they will be available starting September 19th. Now, back to Tim.
These iPhone 17 Pro models are the most advanced Pro models we've ever created. This new iPhone lineup represents the biggest leap ever for iPhone. The products and innovations we introduce today, along with the power of Apple Intelligence, will enrich people's lives in so many ways. It reflects our deep commitment to designing industry-leading products and experiences. We've always believed that when something is designed with great care, with absolute attention to every detail, every material, technology, and interaction, the result can impact our lives in powerful and profound ways and change the world for the better. Thank you very much for joining us. Have a great day.