Earnings Call: Q3 2015

Jul 21, 2015

Day, everyone, and welcome to the Apple Incorporated Third Quarter Fiscal Year 20 15 Earnings Release Conference Call. Today's call is being recorded. At this time, for opening remarks and introductions, I would like to turn the call over to Nancy Paxton, Senior Director of Investor Relations. Please go ahead, ma'am. Thank you. Good afternoon, and thanks to everyone for joining us. Speaking first today is Apple's CEO, Tim Cook, and he'll be followed by CFO, Luca Maestri. And after that, we'll open the call to questions from analysts. Please note that some of the information you'll hear during our discussion today will consist of forward looking statements, including without limitation, those regarding revenue, gross margin, operating expenses, other income and expense, taxes and future business outlook. Actual results or trends could differ materially from our forecast. For more information, please refer to the risk factors discussed in Apple's Form 10 ks for 2014, the Form 10 Q for the 1st 2 quarters of fiscal 2015 and the Form 8 ks filed with the SEC today along with the associated press release. Apple assumes no obligation to update any forward looking statements or information, which speak as of their respective dates. I'd now like to turn the call over to Tim for introductory remarks. Thanks, Nancy. Good afternoon, everyone, and thanks for joining us. It's been a busy and exciting quarter, and I'm delighted to talk to you about the highlights. Today, we're proud to report record June quarter results with revenues of $49,600,000,000 and earnings of $10,700,000,000 Our year over year growth rate in the fiscal third quarter accelerated over the first half of fiscal twenty fifteen. Revenues were up 33%, our fastest growth rate in over 3 years and earnings per share were up 45%. We achieved these incredibly strong results despite reducing channel inventories across our product lines by over 1,000,000 units and despite the challenging FX environment. Revenue exceeded the high end of our guidance by $1,600,000,000 as we topped our internal expectations for sales of iPhone, iPad, Mac and Apple Watch. We had another stellar quarter for iPhone, establishing a new June quarter record. IPhone unit sales grew 35%, which is almost 3 times the rate of growth of the smartphone market overall, and we gained share in all of our geographic segments. IPhone revenue grew even more strongly, up 59%. The strong iPhone results were broad based in both developed and emerging markets, and we experienced the highest switcher rate from Android that we've ever measured. Most importantly, iPhone customer metrics are tremendous. ChangeWave's most recent survey of U. S. Customers found that iPhone has the highest customer satisfaction rate of any smartphone brand by a wide margin. And that among iPhone owners planning to purchase a new phone, 86% plan to purchase another iPhone. That compares to 50% repurchase intent for the next highest brand measured. We also had a tremendous record quarter for MAC, continuing to defy the industry trend with unit growth of 9% in a market that IDC estimates contracted by 12%. Growth was fueled by great response to our new MacBook and we're working hard to catch up with customer demand. We generated over $5,000,000,000 in services revenue, setting a new all time record. Within services, the App Store produced its best quarter ever, with revenue growing 24%. Our results from Greater China were outstanding with revenue growth of 112% and iPhone unit growth of 87%. This is particularly impressive given IDC's estimate of only 5% growth for the Greater China smartphone market. We also achieved our highest ever PC market share in the segment with Mac sales growing 33% over last year. And our ecosystem in China continues to grow at a very fast pace with App Store revenue more than doubling in the quarter. Luca will go into more detail on our product and financial results in a moment. A major highlight of the past quarter for all of us here at Apple was the launch of Apple Watch in April. As you know, we've been very excited to get this revolutionary product to customers. We started taking pre orders in 9 countries on April 10th and demand immediately exceeded supply by a wide margin. To prioritize those first orders and to deliver the best experience for our customers, we delayed the availability of Apple Watch in our own retail stores until mid June. We made huge progress with the production ramp across the quarter and near the end of the quarter expanded into 6 additional countries. And in just the past few days, we've been able to catch up with demand, enabling us to expand Apple Watch availability to a total of 19 countries currently with 3 more countries to be added at the end of this month. The feedback from Apple Watch customers is incredibly positive and we've been very happy with customer satisfaction and usage statistics. Market research from Risley measured a 97% customer satisfaction rate for Apple Watch, and we hear from people every day about the impact it's having on their health, their daily routines and how they communicate. Our own market research shows that 94% of Apple Watch owners wear and use it regularly, if not every day. Messaging and activity features are among the most popular and social networking apps including Twitter, WeChat and LINE are seeing the most usage among third party apps. We believe that the possibilities for Apple Watch are enormous, and that's been reinforced in just the 1st few weeks since it became available to customers. For example, doctors and researchers at leading hospitals in the U. S. And Europe are already putting Apple Watch to work in improving patients' lives. Nebraska Medicine, the latest hospital to adopt Apple Watch has rolled out new apps that facilitate communication between patients and doctors and provide quick access to important chart and dosage information. Ochsner Health System of Louisiana is using Apple Watch with hypertension patients to gather important information like data like daily activity and blood pressure level. And leader leading cancer centers like London King College Hospital are incorporating Apple Watch into trials for ongoing care and monitoring of cancer patients. Great Apple Watch solutions go well beyond healthcare. Users are tracking their fitness and getting breaking news alerts, following their investments, connecting with friends and living a healthier day. The user experience for Apple Pay and Siri is nothing short of incredible and customers are enjoying countless other features through the over 8,500 third party apps available for Apple Watch. This is just the beginning of what this new platform can deliver. With Apple Watch OS 2, developers now have the ability to build richer and more powerful native apps for Apple Watch taking advantage of the heart rate sensor, the digital crown, accelerometer and more, ushering in a whole new class of apps designed specifically for the wrist. It's a rare and special privilege to launch a new platform with such promise and potential, and I know I speak for everyone at Apple when I say that we can't wait to see what our developers and customers do with it. We hosted a fantastic developers conference in June with thousands of attendees from 70 countries coming together with Apple engineers to share in the excitement of our 3 operating systems, OS10, iOS and watchOS. We've been working hard to make our products even more intelligent, more powerful and more meaningful in all aspects of our customers' lives, while adding new continuity features to make the experience across our devices more seamless than ever and preserving the security and privacy that our customers deserve. Public betas of OS10 El Capitan and iOS 9 are available now and customer versions of all 3 updated OSs are on schedule and will be delivered in the fall. We're very excited about our news app coming to iPhone and iPad with iOS 9. We believe it will be the best news reading experience on any mobile device, combining a beautiful magazine layout with real time customized digital media content. News will follow over a 1000000 topics and pull relevant stories based on the user specific interest without compromising their privacy. We've already signed 25 leading publishers representing more than 75 of the world's most influential news, sports, business and magazine titles, including CNN, New York Times, the Financial Times, ESPN, Bloomberg Business, Conde Nast, Hearst, Reuters, Time Inc. And the Daily Telegraph. The September quarter is off to an exciting start. We're thrilled by the response to Apple Music, which launched in over 100 countries on June 30th. Apple Music is a single immersive app that combines the best ways to enjoy music all in one place. It's an incredible streaming music service, a pioneering worldwide live radio station broadcasting 24 hours a day and a great place for music fans to connect with their favorite artist. Customers and reviewers love the human curation features of Apple Music and the way it's helping people discover new music. Millions and millions of customers are already experiencing the new service using the 3 month trial period and the numbers are growing substantially every day. Over 15,000 artists have signed up to post on Connect, where we are already seeing great original content, including a world premier video by Drake. 1,000,000 of listeners around the world are tuning into Beats 1, the first of its kind worldwide radio station featuring some of the most talented and passionate music lovers on the planet. This all adds up to a renewed sense of excitement around music, which we love and expect to continue as Apple Music gets traction with customers. Last week, we launched Apple Pay in the UK, bringing customers are easy, secure and private way to pay. On day 1, we had an incredible roster of over a quarter of a 1000000 locations and major credit and debit cards for many of the UK's most established banks supporting Apple Pay. Customers are using Apple Pay to ride the London underground, as well as the overground system of transports for London, and we hope this will be a model for other public transportation systems around the world. In the U. S, we've seen fantastic support from merchants of all sizes. We're excited to see this momentum continue with the new Square reader coming this fall. It will bring Apple Pay to even more neighborhood businesses where you pay every day from your corner coffee shop to your local farmers market, bolstering the 80,000 small and medium sized businesses we're already adding every month. American Express will add Apple Pay support for its robust portfolio of corporate cards next month, offering businesses and their employees a new way to make easy payments. And as we head into the school year, 700 universities and colleges across the U. S. Will accept Apple Pay, such as Auburn University, the University of California, Irvine, Colorado State University, the University of Kentucky and the University of Oklahoma among many others. We're on track for Apple Pay acceptance at over 1 point 5,000,000 U. S. Locations by the end of 2015. I'd like to thank our customers, developers, business partners and employees for another record breaking quarter. We're very hard at work on our exciting pipeline of new hardware, software and services, and we're continuing to expand our global reach into new markets, and we're passionately committed to leaving the world better than we found it. With that, I'll turn the call over to Luca. Thank you, Tim. Good afternoon, everyone. As we have done for the first half of our fiscal twenty fifteen, we are reporting another record quarter today. Revenue for the June quarter was $49,600,000,000 an increase of $12,200,000,000 or 33% year over year. Our growth was driven by the tremendous performance of iPhone, the introduction of Apple Watch and the continued strength of Mac and App Store sales. We achieved these great results in the context of a very challenging foreign exchange environment around the world and a reduction in channel inventory of over 1,000,000 units across our product lines, which makes our growth performance even more remarkable. As Tim mentioned, our results were especially impressive in Greater China, where revenue more than doubled year over year to over $13,000,000,000 Emerging Markets overall grew 79% to almost $18,000,000,000 and represented 35% of our total company revenue. Company gross margin was 39.7% better than our expectations, mainly due to strong iPhone sales. Operating margin was 28.4 percent of revenue and net income was $10,700,000,000 a new June quarter record. Diluted earnings per share were $1.85 a 45% year over year increase and cash flow from operations was $15,000,000,000 also a new 3rd quarter record. For details by product, I'll start with iPhone. We sold 47,500,000 iPhones in the quarter, representing 35% year over year growth and demand for iPhone 6 and 6 Plus has continued to be terrific all around the world. IPhone sales more than doubled in Germany, Korea, Malaysia and Vietnam were up over 85% in Greater China and in India and increased more than 45% in several countries, including Italy, Spain, the Netherlands and Turkey. The strong mix of iPhone 6 and 6 Plus led to an iPhone ASP of $6.60 an increase of $99 year over year despite the significant negative foreign exchange impact I referred to earlier. We reduced iPhone channel inventory by about 600,000 units during the quarter, which left us at the low end of our target range of 5 to 7 weeks of channel inventory. Next, I'd like to talk about the MAC. We sold 4,800,000 MACs, representing 9% year over year growth. As we've done for several years in a row, we continue to gain significant market share based on IDC's latest estimate of a 12% global PC market contraction. Mac growth was driven by portables and we are delighted with a very strong customer reception of our new MacBook. We ended the quarter slightly below our 4 to 5 week target range for Mac channel inventory. Turning to iPad, we sold $10,900,000 compared to $13,300,000 in the year ago quarter. IPad sell through was $11,200,000 as we reduced channel inventory by about 300,000 units. This left us within our 5 to 7 week target range of iPad channel inventory. IPad customer metrics continue to be extremely positive. ChangeWave recently measured a 97% customer satisfaction rate for iPad Air 2 and among consumers planning to purchase a tablet within 90 days over half plan to purchase an iPad. For corporate buyers, the purchase intent was even stronger at over 70%. We do not participate in the low end of the tablet market, but we are extremely successful where we do compete. NPD recently indicated that iPad has 76% share of the U. S. Market for tablets priced above $200 We're very excited about the advances in the iPad experience coming in iOS 9 in the fall, including the Slide Over and Split View features for these multitasking, picture in picture for FaceTime and video and enhanced QuickType for composing text even faster. We're also seeing great momentum in the enterprise market. For instance, riding on the success of iPad used by its pilots, United Airlines has not only renewed its iPad program with more than 10,000 iPad Air 2s, but has also made a strategic decision to provide iPhones to over 20,000 flight attendants. In the near future, United plans to introduce new apps to transform the customer experience and improve integration with flight operations. We're also very happy with the progress of our IBM partnership. IBM released 13 new mobile first for iOS apps in the June quarter, including new apps in retail, banking and healthcare, as well as new horizontal apps for HR and sales. There are now 35 apps in IBM's Mobile First for iOS catalog that connect users to big data and analytics right on their iPhones or iPhones and we expect a total of 100 apps to be available by the end of 2015. Active customer engagements have also grown to over 500 and recent notable customer wins include Air Canada, National Grid in the UK and Banorte in Mexico. In April, Apple, IBM and Japan Post announced a joint initiative to deliver iPads with IBM developed apps and analytics to connect Japanese senior citizens with services, healthcare, community and family. Japan Post hopes to reach 4000000 to 5000000 Japanese customers with these solutions by 2020. Since announcing this initiative less than 3 months ago, we're already seeing strong interest from other countries looking for innovative ways to support an aging population. Importantly, we also continue to work closely with leading business software and solution providers to help businesses of all sizes transform work with iPad and iPhone. The number of these mobility partners have expanded rapidly to over 40. They're developing new and differentiated solutions on iOS across many industries and attracting very significant customer interest. Turning to services, we generated over $5,000,000,000 in revenue, a new all time record and an increase of 12% over last year, thanks primarily to strong growth from apps. Revenue from the app store increased 24% and the number of transacting customers grew 19% also setting an all time record. Services growth was particularly strong in China where app store revenue more than doubled year over year. China based developers have created 250,000 apps for our China app store and the response from our customers has been tremendous. Revenue from other products grew sharply, up 49% over last year. The contribution from Apple Watch accounted for well over 100% of the growth of the category and more than offset the decline of iPod and accessories sales. As we said in the past, we do not plan to disclose Apple Watch metrics because we don't intend to provide insight that could help our competitors. Our retail and online stores had a very busy quarter with customer visits up 49% year over year, driven especially by the very strong interest in Apple Watch. Thanks to our very popular Apple Store app, mobile traffic to our online stores during the quarter equaled desktop traffic for the first time ever. We opened 3 new stores, our 2nd store in Brazil, our 6th store in Manhattan and our 22nd store in Greater China. That brought us to a global store count of 456, of which 190 are outside the United States and we are on track to have 40 stores open in Greater China by the middle of next year. Let me now turn to our cash position. We ended the quarter with $202,800,000,000 in cash plus marketable securities, a sequential increase of 9,300,000,000 dollars $181,000,000,000 of this cash or 89 percent of the total was offshore. In the June quarter, we issued a total of $10,000,000,000 of term debt consisting of US8 $1,000,000,000 denominated notes and US250,000,000,000 denominated notes as we continue to diversify our global debt investor base. This left us with $50,000,000,000 of term debt outstanding at the end of the quarter. During the quarter, we returned over $13,000,000,000 to our investors. We paid $3,100,000,000 in dividends and equivalents and we spent $4,000,000,000 to repurchase 31,200,000 Apple shares to open market transactions. We also launched a 6,000,000,000 dollars accelerated share repurchase program in May and received an initial delivery of 38,300,000 shares. The purchase period for the new ASR will end in or before November of 2015. We have continued to execute our capital return program at a fast pace and we now take an action on over $126,000,000,000 of our $200,000,000,000 program, including $90,000,000,000 in share repurchases. The weighted average price for all open market purchases and completed ASR programs to date is $86 Now as we move ahead into the September quarter, I'd like to review our outlook, which includes the types of forward looking information that Nancy referred to at the beginning of the call. We expect revenue to be between $49,000,000,000 $51,000,000,000 compared to $42,100,000,000 in the year ago quarter. We expect gross margin to be between 38.5% and 39.5%. We expect OpEx to be between $5,850,000,000 $5,950,000,000 dollars We expect OI and E to be about $400,000,000 and we expect the tax rate to be about 26.3%. Also today, our Board of Directors has declared a cash dividend of $0.52 per share of common stock payable on August 13, 2015 to shareholders of record as of August 10, 2015. With that, let's open the call to questions. We ask that you limit yourself to one one part question and one follow-up. Operator, may we have the first question, please? First, we will hear from Katy Huberty with Morgan Stanley. Yes, thanks. Good afternoon. Well, the year on year iPhone growth was very attractive. The sequential unit decline in the June quarter was worse than the past 2 years. Why do you think that was? And in particular, why drain channel inventory when iPhone 6 is selling so well? And then I have a follow-up. Katy, it's Tim. As Luca mentioned, the channel inventory did go down by 600,000. We sold more units than we thought we would and so that was a part of that. The other part of it is that we always run with just the amount of inventory that we think we need. And so to the degree that sales are distributed in the countries with disproportionately with shorter supply chains or the standard deviation demand is less, we would always choose to have less. And so in this particular quarter, we were able to end basically right at the bottom end of our range and we view that as a good thing not a bad thing. Obviously the revenues could have been much higher if we would have expanded the channel, but if you don't need to do that, that's not how we think about the business, we run the business for the long term, not the 90 day clock. In terms of the what's going on with iPhone, the 35% growth is almost 3 times the market. And if you look at it at a little narrower regional level, Western Europe grew 30% versus a market of 7%. So 4 times market, Japan grew over 5 times market. We doubled in Korea versus the market that was shrinking and India we grew at 93% and this is on top of Greater China numbers that we've already covered that grew 87% during the quarter against the market of 5%. And so we did exceptionally well, I think in any way that you look at it. In terms of our the percentage of customers that have upgraded to a 6 and 6 plus versus that were that have not upgraded at 73% or meaning that 27% of the installed base of customers prior to the launch of 6 and 6 plus have now upgraded. And so we view that as a very bullish sign on the future that there's a lot of headroom left for upgraders. We also are incredibly happy to see the highest Android switcher rate that we've observed. And so from our point of view, iPhone is doing outstanding. So Tim, just to extend that conversation to the longer term, as I'm sure you're aware, you're lapping some pretty significant comps as it relates to the upgrades that you're talking about as well as significant growth in China. What is the framework that you use to convince yourselves that iPhone units can continue to grow over the longer term? Well, Katie, we purposely just give guidance for the current quarter and we've done that and obviously the kind of numbers that we have indicated growth in the revenue means that iPhone would have another stellar quarter. And so we're very confident that this quarter is going to be great. How the future looks, we'll take it 1 quarter time, but as I back up and look at it more from a macro point of view, the things that makes me very bullish is the 27% number I just quoted, the fact that we are seeing the highest Android switcher rate. The customer satisfaction that we have on the iPhone versus the competition, it's a huge margin. The loyalty rate that we have versus competition, an enormous gap there. I also look at the first time iPhone buyers and we're still seeing very, very large numbers in the countries that you would want to see those in like China and Russia and Brazil and so forth. I also see a market that over a 5 year horizon, if you look at the IDC numbers, is projected to grow from 1 point 3,000,000 in 2014 to over 1,900,000,000 rather, 1,000,000,000 in 2019. And so it's an incredible market. I think everybody is going to own a smartphone and I think we've proven that we can compete for a fair number of those as you can see from our results. Great. Thank you very much. Thank you, Katy. Could we have the next question please? That will come from Bill Shook with Goldman Sachs. Okay, great. Thank you. Could you walk us through the key factors behind your gross margin range for the September quarter? And in particular, how we should think about the sequential ForEx impact this quarter and the impact of potential product transition costs? Definitely, Bill. It's Luca. So we got into 38.5% to 39.5%. And so just keep in mind, last year in Q4, our gross margin declined by 140 basis points sequentially. So this year we're expecting a sequential decline of 20 basis points to 120 basis points. I would point to 3 main factors for the decline. First of all, to your point around foreign exchange, it continues to be a challenging environment given the strengthening of the U. S. Dollars. In our case, the impact on margin after the hedges is going to be about 30 basis points for Q4. Also I want to point to a different mix, which is typical of our seasonality as we enter the back to school season during Q4. And thirdly, the transition cost that you've mentioned as we prepare for a busy fall. And so those are the three factors that will have an impact on gross margin sequentially. I would point that in general cost continue to be particularly commodity cost continue to be favorable And so that would be a partial offset to the factors that I mentioned. Okay, thanks. And then can you give us a bit more color on the mix dynamics for the iPhone in the June quarter and how this compares to prior generations and your expectations? Obviously, there continues to be an upward bias helping the ASPs as you mentioned, but could you give us a bit more detail on what exactly you're seeing here? Particularly, I think it's interesting in the context of a continued tilt towards the emerging regions obviously. Yes. So as we mentioned, the ASP for iPhone was up $99 18% increase year over year. And this is really driven by the mix, by the fact that we've added iPhone 6 Plus to a new price point. And in general, iPhone 6 and 6 Plus are doing extremely well as a percentage of the portfolio. And keep in mind that this $99 was partially offset by $24 of unfavorable foreign exchange. So the number would have been even better. So yes, clearly 6 and 6 plus and I think we talked about it in prior calls. And the 6 plus is doing particularly well in the markets that you would expect, Greater China, other Asian markets. Those are markets where our growth rates are particularly strong and the 6 plus because of the screen size is doing extremely well. All right. Thank you. Thanks, Bill. Can we have the next question, please? That will come from Gene Munson with Piper Jaffray. Good afternoon. Luca, you talked a little bit about gross margins in the previous question, but could you talk about how we should think about the trends in the gross margin? In other words, should the margin trends that we've seen in other cycles continue into next year? And then a follow-up or another question for Tim here is that the watch has been under a lot of interest from investors and some may have wanted a little bit more. You outlined some of the opportunities and some of the progress you've had, but any thoughts that you would have for investors who may say that the category is just not taking off as fast as they would have hoped? Of course, let me start with gross margin. As Tim said before, obviously we guide to the current quarter. As we look at it at a macro level, I think there are every cycle is different for a variety of reasons. There are also things that are not necessarily within our control. So for example, currency markets can be very different from 1 year to the next. We know that the next year is going to present an additional challenge given where the dollar has moved. Commodity markets may be very different from 1 year to the other. There are things that are that remain relatively similar as we launch new products, for example. But we innovate the products. We want to make them better all the time and that typically requires additional cost. And so the cost structures of our products, new products have to be higher than the products that they replace. Having said that, as you know, we got a very good track record to reduce those cost structures over the lifecycle of the projects. I think this should give you a bit of color. Of course, maybe the one thing that I want to point out again as we get into the following year is that of course currency will be an issue. Thank you. Yes, Jane. This is Tim. Let me talk about the watch some. As you know, we made a decision back in September, quite 7 months ago not to disclose the shipments of the watch and that was not a matter of not being transparent, it was a matter of not giving our competition insight that we saw a product that we worked really hard on. However, let me give you some color, so to avoid reaching sort of a wrong conclusion. If you look at the other products category and look at the revenue in this category, it would not be an accurate thing to just look at the sequential change or the year over year change and assume that were the total watch revenue because the aggregate balance of that category both sequentially and year over year is shrinking. Obviously, iPod is a part of that, but there are other things in there, accessories and so forth that are shrinking. Secondly, to provide a bit more color, the sales of the watch did exceed our expectations and they did so despite supply still trailing demand at the end of the quarter. And to give you a little additional insight, through the end of the quarter, in fact, the Apple Watch sell through was higher than the comparable launch periods of the original iPhone or the original iPad. And we were able to do that with having only 6 80 points of sale. And as you probably know, as I had reviewed earlier, the online sales were so great at the beginning, we were not able to feed inventory to our stores until mid June. And so those points of sale pretty much the overwhelming majority of the low number of sales were not there until the last 2 weeks of the quarter. And so as I look at all of these things, we feel really great about how we did. Now our objective order wasn't primarily sales. Beyond the very good news on sales, we're more excited about how the product is positioned for the long term because we're starting a new category. And as I back up and look at this with 8,005 100 apps, we've already announced the next operating system watchOS 2. It will bring native apps, which are going to be killer to the watch. Even though the store layout was delayed, we've learned a lot about the buying experience. Based on that experience, we're now planning to expand our channel before the holiday, because we're convinced that the watch is going to be one of the top gifts of the holiday season. Now most importantly of all of this is the customer status off the charts because we've constantly seen if you can get the customer side off the charts, you can wind up doing fairly well over time. We've also learned a lot about managing quite an assortment and so forth. And so I sort of back up and look at this and I feel fantastic about what the team has done and delivered. And I know I never go anywhere without the watch and it's not because I'm the CEO of Apple, I'm that attached to it. And I get lots of notes from a lot of people that feel the same way. And so that's how I look at the watch. Thanks, Gene. Can we have the next question please? From Bernstein, we'll hear from Tony Sacconaghi. Yes. Thank you. Luca, I think in your prepared remarks, you talked a little bit about your market share of iPad in the U. S. Above $200 being 78%. And I'm wondering, if you think about the iPhone and your market share in the premium category, how do you think about it? So I've seen market data that says you have 60% market share for phones above $300 or you have actually 90% market share for phones above $600 And I'm wondering if, Tim or Luca, you could maybe talk about how you think about your market share, where you play, given that your ASP is comfortably above $600 What do you think your market share is above $500 or $600 in smartphones? And how do we think about that market share going forward? Tony, it's Tim. We look at it a bit differently than you do. We look at it as our job is to grow our products regardless of the price, which means that we need to convince in some cases people to move from one price band to the other. And that we think that if we do a great job with the product that people will be willing to spend more because they get so much more out of it. And I think you can look at the results on the iPhone and see that in action. I mean, we grew 87% in China, we grew 90 plus percent in India, emerging markets are growing 65%. These numbers are unbelievable and they're done in an environment where it's not the best of conditions. So that's how we look at it. We don't do the MBA analysis of there's only x people buying in a price band and therefore we can only get x minus y percent, that's not the way we've ever looked at it. If we did, we wouldn't be having any problems. Tim, I'm asking in part because you talked about the highest ever Android switcher. So I'm wondering if indeed your goal of expanding the category is happening or whether you are taking share and how you measure the relative contribution of each of those in your success. So is the strength and the dramatically above market growth because you're taking share in that high end category and how far along are you there? Or can you point to proof points that you've actually expanded the size of the market for products of your price point? I think there's no doubt, if you look at it, we are expanding the market size in those areas. It's also true that there's some people that are switching from comparable price points to the iPhone and that's great too. But I think the answer is that both of those things are happening and it's key that we do both, not just one. Okay. And then if I could just ask you to comment on how you think about replacement cycles with the current iPhone 6 cycles. So when you look at replacement cycles over the last three quarters, are they similar to what you saw 1 2 years ago when you think about replacement. And one of the things that also sort of struck me was, I think you cited market research having repurchase intention of 86% versus your competitors at 50%. Quite frankly, the 86% sounds low to me. Is that actually consistent with what you see in the marketplace, about 86% of iPhone buyers ultimately buy another iPhone? So perhaps you can just help us think about replacement cycle and how that's changed and the percentage number and how that jives with reality. 86% also seems low to me, but I was quoting a third party source and not our own data. Our own data would look better than that. But the numbers are only comparable if I quote the 3rd party source for both and that's what I'm doing. On the upgrade cycle and what we're seeing, it's not remarkably different. However, there's a number of plans that people began signing up for in the last year that could change it. These are upgrade anytime kind of plans, they may be 1 year leases that could actually help the upgrade rate. And I think we'll I think it'll be interesting to see how that plays out over the next horizon. But generally speaking, I see positive vectors there, not negative in the aggregate. Thank you, Tony. We have the next question, please. We'll go to Jim Suva with Citi. Thank you very much. As you look at many of your products have been absolutely fantastic and at different phases in their life, they've seen tremendous high growth, whether it's iPad, iPhone, iPad. And iPhone looks like it's facing some very challenging comps here in the next few quarters. Does this make you shift even more strategic focus into broadening the reliance on a couple products such as you mentioned Apple Radio, there's a lot more content on the Apple Watch and apps and then also Apple Pay. Are you increasingly focusing on hiring and these kind of 9 hard workings or these kind of more peripheral activity and fewer focus is kind of right now on the phone? Well, we think the Jim, it's Tim. We think the phone has a lot of legs to it. I mean, many, many, many years there's tons of innovation left at the phone. I think we're in the early innings of it, not in the late innings. And I think the market rate of growth over the long haul will also be impressive. And so I think there will be multiple winners here. And so that's how I see it. In terms of the other things that we're doing, we have some great capability and great teams in Apple and so we can do more than one thing. And so we have other things that we're working on as well but at the aggregate level we still remain very focused because if you look at our size versus the number of projects we have going, it's much smaller compared to most. But that's how we do things and that's how we get the level of quality that we want out of each one of those. And so the other things that you named, whether it be Apple Music or Apple Pay, both of these are very important to us and things that you didn't mention, the Mac continues to perform very well. I am still bullish on iPad. We've gotten with iOS 9, there's some incredible productivity enhancements coming in with Split View and Slide Over and Picture in Picture. These things are incredible features. The enterprise business is clearly picking up and more and more companies are either contracting for or writing apps themselves. I think and I believe that the iPad consumer upgrade cycle will eventually occur because as we look at the usage statistics on iPad, it remains unbelievably great. I mean the next closest usage of the next competitor, we're 6 times greater. And so these are extraordinary numbers. It's not like people have forgotten iPad or anything. It's a fantastic product. So I see a lot of runway and as I look geographically where we've been doing really good in the emerging markets, our share is still not high in any of them And so there's a lot of headroom there as well as there is in most developed markets as well. And so I look around, I see opportunity left and right, and that's what we're focused on. Great. Thank you so much. Thanks, Tim. Can we have the next question, please? We'll hear from Steve Milunovich with UBS. Thank you. Tim, there's some concern about what's going on in China with the stock market and economically. How do you think that plays out for Apple? On one hand, you've got more stores, broader distribution, the 4 gs infrastructure is playing out. On the other hand, the economy might be weakening. Is a phone a discretionary purchase or not? How do you think about going forward in China? Yeah, it's a very good question and we remain extremely bullish on China and we're continuing to invest. Nothing that's happened has changed our fundamental view that China will be Apple's largest market at some point in the future. It's true as you point out that the equity markets have been have recently been volatile. This could create some speed bumps in the near term. But to put it in context, which I think is important, despite that volatility in the Chinese market, they're still up 90% over the last year, and they're up 20% year to date. And so these kind of numbers are numbers I think all of us would love. Also the stock market participation among Chinese household is fairly narrow and the stock ownership is very concentrated in a few people who put what appears to be a smaller portion of their wealth in the market than we buy. And so I think generally, this has been at least as we see it, maybe it's not true for other businesses that this worry is probably overstated. And so we're not changing anything. We have our the pedal to the metal on getting to 40 stores mid next year. As we had talked about before, we're continuing to expand the indirect channel as well. As you point out and I think this is a major point that many people miss, the LTE penetration in China is only at 12%. And China doesn't possess the level of fiber that some other countries do And so in order to get great video performance etcetera, raising that penetration is really great. I think that really plays to an incredible smartphone future there. Also and I can't underestimate I can't overstate this, the rise of the middle class there is continuing and it is transforming China. McKinsey, I saw a recent study from McKinsey that's projecting the upper middle class to grow from 14% to 54% of households over the 10 year period from 2012 to 2022. So we're within that period at this moment and you can see for all of us to travel there so much with every trip you can see this occurring. And so I think we would be foolish to change our plans. I think China is a fantastic geography with an incredible unprecedented level of opportunity there. And we are going to be there. I just wanted to ask, can you give us any more detail on the switching rate? How much is it up? And I noticed in your advertising there's the shift to the if it's not an iPhone, it's not an iPhone and I assume that well you're not as involved as Jobs was you're approving these ads. So it seems like you're really focused on market share gain right now. Yes, I'm very familiar with the ads. Yes, in certain geographies, the way that we win is to get switchers. In other geographies, the way that we win is to get people to buy their 1st smartphone. In other geographies the way that we win is to get people to upgrade from their current iPhone. And all of those are very important for us. In many geographies, it's 2 of those or in some geographies, it's all 3 of those. And so all of those are important. We are very focused on growing iPhone and around the world, not just in one geography and getting our message out there through ads is one way to do that. Thank you. Thank you, Steve. Can we have the next question, please? And that will come from Shannon Cross of Cross Research. Thank you very much. I wanted to talk about FX, but not necessarily from a direct impact, but what are you seeing in terms of demand as you've raised prices in various geographies? And how are you thinking about it as you go into sort of the next iPhone cycle in terms of having to sort of normalize the pricing for what some of the currencies have done over the past year? Yes, Shannon. So obviously, obviously FX has been a significant hit in many ways. Of course, I mean, it reduces our growth rates, we would be 800 basis points higher this quarter from the 33% that we've reported, if it wasn't for the movement in currencies around the world. And really when you look around the world, it's really if you exclude China, essentially every single currency has weakened against the dollar. We are pretty careful and thoughtful about where we increase prices and when and by how much during mid cycle because it's not something that we particularly like to do. We've had circumstances around the world this year where frankly we didn't have many options because the currency movement was so large and we had to reprice. I have to say that it's been remarkable. Look in the long run a strong U. S. Dollar is not a positive for our international business. It's normal to see a drop in demand when prices go up that goes without saying. It's been remarkable so far to see that we did take prices in a few markets, but very remarkable to see how resilient iPhone sales have been because we have increased in spite of these price increases, we've increased sales and we've increased market share in all our geographies around the world without exception. Great. And then can you talk a bit about linearity during the quarter on a geographic basis, somewhat going back to the China question? I mean, did you see it slow down towards the end of the quarter or was it solid through it? And just any other color you can give geographically with Europe and some of the other macro events that are going on? Yes. Shannon, it's Tim. On maybe the best way to talk about this is sort of the product level. On the watch, our June sales were higher than April or May. I realize that's very different than what some of the is being written, but June sales were the highest. And so the watch had a more of a back ended kind of skewing. The phone itself followed what I would call a normal seasonal kind of pattern. And if you look at the it sounds like you're honing in on the Greater China results themselves. There's no obvious impact from last quarter in the Greater China numbers. And obviously, with the aggregate or the consolidated number being 112%, it's hard to find a lot of bad things in the numbers. Thank you, Shannon. A replay of today's call will be available for 2 weeks. It's a podcast on the iCeam Store, the webcast on apple.com/investor and via telephone. And the numbers for the telephone replay are 8882031112 or 7194 5708 20 and please enter confirmation code 9,957,771. And these replays will be available by approximately 5 p. M. Pacific Time today. Members of the press with additional questions can contact Kristin Huguet at 408-974-2414 and financial analysts can contact Joan Hoover on mute with additional questions. Joan is at 408-974-4570 and I'm at 408 974-5420. Thanks again for joining us. And ladies and gentlemen, that does conclude today's presentation. We do thank everyone for your participation.