Good afternoon, and thank you for joining Airbnb's earnings conference call for the first quarter of 2026. As a reminder, this Conference Call is being recorded and will be available for replay from the investor relations section of Airbnb's website following this call. I will now hand the call over to Andrew Slabin, Vice President of Investor Relations. Please go ahead.
Good afternoon, welcome to Airbnb's first quarter of 2026 conference call. Thank you for joining us today. On the call, we have Airbnb's Co-founder and CEO, Brian Chesky, and our Chief Financial Officer, Ellie Mertz. Earlier today, we issued a shareholder letter with our financial results and commentary for our first quarter of 2026. These items were also posted on the investor relations section of Airbnb's website. During the call, we'll make brief opening remarks and then spend the remainder of the time on Q&A. Before I turn it over to Brian, I would like to remind everyone that we'll be making forward-looking statements on this call that involve a number of risks and uncertainties. Actual results may differ materially from those expressed or implied in the forward-looking statements due to a variety of factors.
These factors are described under forward-looking statements in our shareholder letter and in our most recent filings with the Securities and Exchange Commission. We urge you to consider these factors and remind you that we undertake no obligation to update the information contained on the call to reflect subsequent events or circumstances. You should be aware that these statements should be considered estimates only and are not a guarantee of future performance. During this call, we will discuss some non-GAAP financial measures. We provided reconciliations to the most directly comparable GAAP financial measures in the shareholder letter posted to our investor relations website. These non-GAAP measures are not intended to be a substitute for our GAAP results. With that, I will pass the call over to Brian.
All right. Thank you. Good afternoon, everyone. Thanks for joining. Airbnb had a strong start to 2026. Last quarter, we talked about the path we've been on to rebuild our foundation, innovate faster, and accelerate growth. In Q1, that work continued to pay off. Revenue grew 18% year-over-year to $2.7 billion, which exceeded the high end of our guidance. Gross Booking Value grew 19% year-over-year, driven by strong demand and continued pricing strength. Nights and seats booked grew 9% after accounting for an approximate 100 basis point headwind from the conflict in the Middle East. We're seeing this momentum show up across the business. Nights booked on our app grew 22% year-over-year, and they now account for 63% of total nights booked, which is up from 58% a year ago.
Growth in first-time bookers also accelerated to 10%. This is the highest growth rate since 2022, with these strong acceleration in Brazil, Japan, and India. Net nights for expansion markets grew at roughly twice the rate of our core markets. This is Project Hawaii at work, the blueprint that I talked about last quarter, where we create small elite teams and give them a clear mandate. We start with simple improvements, ship, learn quickly, and double down on what works. Eventually, we tackle bigger, more ambitious bets. Last year, it drew up $100 million in revenue. This quarter, you can see it really showing up more broadly across our business. I want to give you a few examples. First, new features for guests and hosts. We shipped a ton of improvements for guests in Q1.
Reserve Now, Pay Later is obviously one of them. We introduced it last year to give guests a more flexible way to pay, and the response has been incredible. In Q1, we expanded to more markets around the world. As a result, roughly 20% of global GBV came from Reserve Now, Pay Later bookings. This increased flexibility is changing how guests book. We're seeing longer lead times, as well as a mix shift towards larger, higher-priced homes. In addition to Reserve Now, Pay Later, we're also improving search. Guests now see more relevant listings, and it's having a positive impact on bookings. On the host side, we're building more of what hosts have been asking for. We redesigned the host sign-up flow to make it easier to start hosting. We're testing host insights, which are personalized recommendations to help hosts improve their listing and stay competitive.
Finally, we're upgrading our pricing tools to make it easier for hosts to set prices based on demand and seasonality. Second, we're expanding what Airbnb offers. In Q1, we continued piloting new Airbnb Services to make every part of the trip better. Now, you'll hear more about what's new at our May 20th launch in two weeks. We also continued scaling experiences, early results show that it's becoming a demand flywheel. Almost a quarter of new guests who book an experience go to book a stay or a service. About one in three people who book an experience book a stay within 90 days. Service experiences are about more than just standalone products. They're a great way to introduce new guests to everything Airbnb has to offer.
We're also expanding our partnership with Delta Air Lines so that travelers can earn Delta miles on qualifying Airbnb Experiences services in addition to homes. To capture even more trips, we're scaling our boutique and independent hotel pilot to more mature markets around the world. Early results are strong, especially in cities where supply of homes isn't meeting demand or where supply is constrained because of regulation. Now, bringing more hotels onto the platform helps us serve guests when a hotel might be the right choice. It also introduces more new guests to Airbnb. Roughly 55% of guests who book a hotel on Airbnb come back, and they book a home. Third, we're using big events to drive a business. Now, big events is how Airbnb got its start, and we've spent years refining our strategy around them.
They do a few big things for the business. First, they help us bring on thousands of new hosts at scale. Many hosts who join for a big event are renting out their home for the first time, and they may continue hosting long after the crowd sleeps. Events also strengthen our relationship with cities and governments that need new ways to host millions of visitors. Of course, they give Airbnb a global stage to do what we do best, which is bring people together from all over the world. We saw this playbook in action this February during the Winter Olympics in Italy. As an official Olympics partner, almost 200,000 guests stayed on Airbnb, with supply and host markets growing about 30% and GBV more than tripling.
Our marketing campaigns generated around 1 billion impressions. We met with dozens of government officials and community leaders during the game, strengthening our relationships across Italy. The World Cup is the next chapter in our event strategy. We expect to host more guests than any event in Airbnb's history. Since we started outreach in October, over 100,000 homes have listed on Airbnb for the first time. Now, it's also worth noting that this isn't just a strategy for big global events. We have a playbook that works at every scale. We can be targeted about where and when we grow supply. Finally, AI. It's changing how we build and innovate. Nearly 60% of the code our engineers produce is now written by AI, which we estimate is about twice the industry average.
That means our teams are shipping more features and iterating more quickly. It's not just about speed, it's about delivering a better experience for our guests and hosts. Customer support is a really great example of this. You see, when guests contact us through our AI assistant, over 40% of issues are now resolved without a human agent. This is up from about a third in Q4, with significantly faster resolution time. We've seen the cost per booking decrease about 10% year-over-year in Q1, and we expect to see more of this as we improve AI customer support this year. You can see why we're really excited about the year ahead, and our guidance reflects that.
We're raising our guidance for 2026 and now expect year-over-year revenue growth to accelerate to low to mid-teens, and we anticipate our adjusted EBITDA margin to be at least 35%. All of this is happening against the backdrop of macroeconomic and geopolitical uncertainty. Moments like this show just how resilient Airbnb's model is because when travel patterns shift, Airbnb adapts with them. When tariff uncertainty led to fewer people traveling to the U.S. last year, they came to Airbnb and found somewhere else to go. We're seeing a similar dynamic now. We have millions of homes everywhere in the world at nearly every price point, and that's something most travel companies can't replicate, and it's a core reason we're able to deliver consistent results even in challenging environments.
While we can't predict each quarter with precision, we can control the speed of our innovation, and in the long run, that's what leads to more growth. I just want to remind everyone that our 2026 summer release is coming up, two weeks from Wednesday on May 20th. I'm really proud of what the team is building, and I'm really excited for you to see it, so I hope you all tune in. With that, I'll turn it over to Ellie.
Thanks, Brian. Good afternoon, everyone. I'll start with Q1 financial results, then cover our outlook for Q2 and full year 2026. Q1 was another great quarter for Airbnb, with continued momentum seen across the business. Gross Booking Value grew 19% year-over-year to $29 billion, representing consistent sequential acceleration for the last four quarters, driven by both strong growth in nights and ADR. During the quarter, we saw nights growth accelerate from January- February. We saw a slight deceleration in March, largely due to conflict-related cancellations across EMEA and APAC. Absent the impact of the conflict, we estimate growth of nights and seats booked would have been approximately 10% year-over-year, an acceleration compared to Q1 2025. ADR increased 9% year-over-year or 4% excluding the impact of FX, with noticeable strength in North America.
Continuing on the progress we made last year, we've been steadily making it easier to find and book a home on Airbnb. Last quarter, I shared three initiatives in particular that help drive the continued momentum across our business. The broader expansion of Reserve Now, Pay Later, updates to our cancellation policies, and the migration of certain hosts to a simplified fee structure. First, we expanded Reserve Now, Pay Later to more markets, and adoption continued to increase. In addition to driving longer booking lead times and contributing to the increase in ADR, Reserve Now, Pay Later is driving a meaningful lift to all booking metrics, net of cancellation. We believe this is a longer-term competitive benefit, locking in earlier calendar share and better aligning our payment options with guests better. Second, as shared previously, we redesigned our cancellation policies to give guests more flexibility and confidence to book.
Lastly, we began migrating our API hosts to a single service fee. We believe this simplification of fee structure will help our hosts price more competitively and provide greater price transparency. Over a quarter of our active listings is now subject to the single service fee. In total, we estimate these three features delivered approximately three points of nights booked growth and approximately four points of GBV growth in Q1. We're testing the expansion of the single service fee to more hosts this year, we'll continue iterating to simplify pricing, improve transparency, and help our hosts stay competitive. Turning to our Q1 financials.
Revenue grew 18% year-over-year to $2.7 billion, exceeding the high end of our outlook by two percentage points, largely driven by the positive impact of our product updates and FX to a lesser extent. In terms of profitability, our net income was $160 million, while adjusted EBITDA was $519 million, up 24% year-over-year, also exceeding guidance. Net income was negatively impacted by a one-time adjustment of approximately $70 million to certain deferred tax assets as a result of changes to the U.S. corporate alternative minimum tax effective in Q1. For 2026, we anticipate our effective tax rate to be in the high teens, down from 20% in 2025 due to the One Big Beautiful Bill Act, primarily due to how foreign earnings are taxed. Next, our balance sheet and cash flow.
We continue to benefit from our efficient and capitalized business model, delivering $1.7 billion of free cash flow in Q1. Over the trailing twelve months, we generated $4.5 billion of free cash flow, representing a free cash flow margin of 36%. Absent the impact of Reserve Now, Pay Later bookings, which defer guest payments from the time of booking closer to the date of stay, we expect that unearned fees and free cash flow would have both grown year-over-year in Q1. Specifically, Reserve Now, Pay Later results in lower unearned fees in Q1 and Q2 and higher unearned fees in Q3. Our strong balance sheet and cash flow generation allowed us to repurchase $1.1 billion of our common stock in Q1. As a reminder, returning capital to shareholders remains a key component of our capital allocation strategy.
Lastly, in Q1, we received investment grade ratings from the major agencies and subsequently completed a $2.5 billion senior unsecured debt offering for debt repayment and general corporate purposes. We believe establishing a presence in the corporate bond market expands our access to financing, diversifies our investor base, and supports long-term optimization of our cost of capital. Let's shift to our Q2 and full year 2026 outlook. We're encouraged by the momentum we've seen so far this year and are excited about our roadmap to drive growth in 2026. In Q2, we expect to generate revenue of $3.54 billion-$3.6 billion, representing year-over-year growth of 14%-16%. This includes an approximate 3% foreign exchange tailwind after factoring in our hedging program.
We expect GBV to increase in the low double digits year-over-year, driven by growth in nights and seats booked and a moderate increase in ADR. We expect the FX tailwind to ADR to be significantly lower in Q2 than in Q1. In Q2, we expect year-over-year growth in nights and seats booked to decelerate slightly relative to the 9% growth we saw in Q1. This seems an approximate 100 basis points headwind related to the conflict in the Middle East. On profitability, we expect adjusted EBITDA and adjusted EBITDA margin to be up year-over-year in Q2. For the full year, 2026, we are raising our guidance and now expect year-over-year revenue growth to accelerate to low to mid-teen.
The upward revision to our revenue outlook reflects meaningful progress across our growth initiatives and improvements to monetization through a simplified fee structure and our insurance program, which are expected to lift our full-year take rate. We remain optimistic about our continued momentum, even as we face tougher comps in the back half of this year against the rollout of Reserve Now, Pay Later and current headwinds from the Middle East. For profitability, we're now expecting our adjusted EBITDA margin to be at least 35%. We'll continue to prioritize reinvestment to support further growth across the business, specifically on efficient marketing spend, international expansion, and AI initiatives. To close, our confidence in the increased full-year outlook we've provided is grounded in the trends we're seeing.
Underlying demand is strong, our product improvements are working, our monetization initiatives are gaining traction, and our balance sheet and significant liquidity give us the flexibility to keep investing. With that, I will open it up to Q&A.
Thank you. We will now begin the question and answer session. If you would like to ask a question, please press star one on your telephone keypad. If you would like to withdraw your question, simply press star one again. We ask that you please limit yourself to one question only. Your first question comes from line of Ronald Josey from Citi. Your line is open.
Great. Thanks for taking the question. I wanted to ask two, please. First, on just the app room nights more booked through the app, the 22% growth and the two-thirds coming. Brian, talk to us about the changes in the app that you've made that's driving that. Then maybe a larger, bigger picture question. I think recently you had some comments on the on a podcast. It's about rebuilding or rethinking how teams are structured given the world of AI. Any insights on there would be helpful just on how the organization is organized. Thank you.
Sure. Hey, Ron. On the app room nights growth, one of the general trends we're seeing is that more and more people are gravitating to using our mobile application. I mean, this has been happening for practically over a decade, there's two reasons for this. Number one, we've been more aggressive over the last year, 1.5 years in pushing people that open Airbnb on a mobile website to download the app. We've just been a bit more aggressive about that, just really letting them know we have a much better experience. Increasingly also, we have more and more people opting into notifications. Notifications pull people back into the app. We also, you know, the way we do emails, we try to, like, really create a lot of hooks for people to use the application.
Also, we're just seeing a lot of momentum on downloads in the App Store. I think that, you know, every year, our top rank in the App Store within, you know, the global 50 apps keeps going up year-over-year. I think a lot of it's just
General improvements in optimization. I don't think there's a silver bullet here. With regards to the broader comment on how teams are being restructured for AI, well, here's what I would say. I think it's really, really early, and I think we're at the very, very beginning of how AI's gonna change how we all do our jobs. I will say, though, that one of my principles is that Airbnb has to move at the speed of AI. AI, I think we should think of as an accelerant to everything, and we can think of it as a disruptive technology. I actually think of it more as an accelerating technology. I think the number one characteristic of AI is speed. It just speeds every single thing up.
I also think it makes it requires everyone to be more hands-on and requires everyone to be more nimble and more adaptive to change. I think one of the benefits of the way Airbnb is run, is that, you know, and I think there was a term that was coined, Paul Graham coined it, founder mode, based on a talk I gave. It's really this notion that leaders should be hands-on. I do not think there's gonna be as much of a role for pure people managers. Said differently, 30,000 feet hands-off managers. I think everyone's gonna have to be much more hands-on, much more in the details of the company and all the data. I think now data inside a company is completely democratized. You don't need to inquire with the data scientist to get data. We all have self-serve dashboards.
I'm seeing, like, many of our design managers and engineering managers going back to coding, or using quad code. We have 60% of our code being authored by AI. This is significantly higher than our peer set and our benchmarks. These are some of the things we're seeing. I think generally it's just about moving faster and being more hands-on. What the implications are about how we structure our teams in the future, it is way too early to say.
Your next question comes from a line of Richard Clarke from Bernstein. Your line is open.
Hi, Brian. Ellie Mertz. Thanks for taking my questions. Just wanna ask a couple on the Delta partnership you've set out today. I guess you talked about expanding take rate. I assume that this partnership comes at a bit of a cost. Is it just small enough that it doesn't affect your take rate trajectory? Are there more partnerships like this you can do? I guess embedding yourself into another airline partnership, how should we think about your own ambitions to do loyalty or your own ambitions to sell, you know, air tickets going forward? Are those held back at all by this partnership?
First let me speak a little bit about Delta, and then Brian, you wanna talk about loyalty. We're excited about the Delta partnership that we announced earlier this week. I think it's a great opportunity for us to work with partners and effectively share in demand. In terms of economics, it is a rev share program. You shouldn't anticipate that it has a negative impact on our take rate this year. Instead, as we called out in the letter, you should see modest upside to our take rate from both the migration to the single fee structure as well as our Insurance Program. You shouldn't see this as a negative to our take rate. Instead, we think it's a great, effective and high ROI way to generate demand.
With regards to flights and loyalty, they're absolutely both on the table. With loyalty, what I would say is, I've always believed the best loyalty program is people loving your product and coming back. That is the best loyalty program. That being said, it's pretty remarkable how successful Airbnb's become, given we're probably the only large travel brand in the world that does not have a loyalty program. I've always said that we're looking at something, but if we do, we wouldn't do an out of the box points program. We are looking at our version of a really compelling program. I don't have anything to announce today, but I can assure you that when we do something, it will be truly differentiated and unique to Airbnb.
With regards to flights, you know, our vision is to really build a global community where you can travel, live anywhere. How you get there is part of that vision. Again, we don't have any announcements to say on flights, but I think it's certainly on the table as part of our future vision.
Your next question comes from a line of Jed Kelly from Oppenheimer. Your line is open.
Hey, great. Great. Thanks for taking our question. Just have noticed an improvement in sort of the hotel product in New York City. Can you give us an update just how room nights are trending in some of your hotel test markets? Thanks.
Yeah. I would say we're really excited about the work that we've done on hotels. We're obviously actively scaling the number of great high-quality boutique and independent hotels on the platform. At the same time, I'm glad to see that you've noticed we've fundamentally upgraded the product experience for hotels. We've upgraded the product display page for individual hotels so that they have the right information that a consumer is looking for from a hotel versus a home. We're making it much easier for consumers to find hotels if that's what they're looking for, and to know when they're looking at a hotel relative to a home. What we've shared about the scaling is that hotels today is a relatively small portion of the business. It's a single-digit percentage number of nights.
Over the last couple quarters, what we've seen is that all the top-line metrics for hotels are growing, more than double that of the entire business. We're seeing really nice scaling, both on the supply side as well as bookings. We're excited about the path forward in terms of building this into a, you know, meaningful portion of our business. One thing I would note in terms of the overall hotel strategy is that when you think about why we've entered hotels, it's for a couple reasons. one is the size of the market. Today, as we've said many times, Airbnb only represents about one in 10 nights stayed in a, in a, in accommodation. By adding hotel to our platform, it does really three things that Brian mentioned in his opening remarks.
One, it allows us to satisfy demand in markets where, you know, for regulatory or other reasons, we don't have sufficient supply. Second, it allows us to fill in those travel nights for many of our loyal guests who sometimes the hotel is a better, a better offering for a particular trip, whether it be last minute, one night traveling by yourself. We wanna make sure that we have an accommodation that fits any of your travel needs. The third, which is probably one of the largest opportunities, is we believe having hotels on the platform is a nice onboarding ramp for those global travelers who've not yet tried Airbnb. We believe we can bring in new guests to the Airbnb ecosystem, one, start them on hotels, over time, migrate them to homes as well.
What we noted is, over 55% of people who book a hotel on the platform come back to the to book a home. We're already seeing that onboarding ramp, and we're really excited about the path forward for hotels on Airbnb.
Yeah. Maybe the only other thing I would just add is we're gonna have some updates to our hotel product and strategy on May 20th.
Your next question comes from the line of Ken Gawrelski from Wells Fargo. Your line is open.
Thank you. If I could just follow up maybe on the hotel point, could you talk a little bit about what you expect the customer, the user experience to look like? Will it look more like booking where, you know, you're searching for lodging, there'll be both homes and hotels all commingled? Or do you expect kind of separate tabs and separate experiences and separate entry points for users? That's question one. Question two, you know, if you think about, could you talk about early learnings from the AI search experience? What are the early learnings? It seems like you've expanded it somewhat from a smaller test. Could you just talk a little bit about what you've learned? Thank you.
Thanks, Ken. On hotels, I think our experience is going to be quite different than other OTAs. I think Airbnb, first of all, is we care a lot about conversion, the first and foremost, we really, really care about doing something in a differentiated way and doing it in a design forward way. With regards to inventory being commingled versus tabs, I'll say two points. Number one, if you were to search right now in New York City, it is commingled, we are testing a variety of user interface components like a carousel. A carousel is obviously a left to right, where it's got a title, there's a left to right swipe, it allows a distinct type of inventory to fit within a search results page.
This works really, really well, that's one thing we're doing. The second thing is, with regards to hotel tabs, not to give away too much of our product strategy, we are, you know, probably going to have more tabs in the future for people that wanna find something very, very specific. The more important and broader answer is neither of those. The more important answer is personalization. There are people that only wanna book hotels. They should only see a hotel. There are people that only wanna book homes. They should only see home. There are people that would book homes or hotels, and it depends on the trip type.
If you are going to search last minute for one night on a business trip, and we know all that, and we know you sometimes book hotels, we're probably going to show you hotels. If you're looking for a family vacation, you're traveling with four other guests, you're going to stay for one week in Italy, in Tuscany, a hotel's probably not right. We're probably going to show you an Airbnb, a home. I think the ultimate, like, paradigm is not this tab versus commingled inventory. I believe that's a pre-AI paradigm. I think a post-AI paradigm that we're moving towards, and this relates in a second to AI search, is deep personalization, understanding every user, every member. I just want to remind everyone listening that 100% of people who book have an account, and they have to have a verified ID.
You cannot book as a guest. You have to have account. You have to be a member of the community. Therefore, we know something about you. We can infer a lot, not only about what you're clicking on the site, but all of your past booking activity. The best answer to all of this, and the best answer is not necessarily tabs, although I do think we want tabs as navigation for people to find things, but I think in the age of AI, we know about you, we know your intent, and we give you exactly what you're looking for. I think this is what most all e-commerce sites will look like in the age of AI. That is point number one. Okay, now let's talk about AI search. What we've learned.
I'm gonna talk about Airbnb's strategy, and I'm gonna also talk for a moment about where I see AI search going for travel and e-commerce more generally. Let me talk first about AI search. Okay. Our strategy with AI is actually quite different than our competitors because many of our competitors decided to start top of funnel. Where should I travel? We decided to start bottom of the funnel. The reason we decided to start with this is we wanted to focus on the hardest problem in AI, which we thought was customer service. The reason why is the stakes are high. You cannot hallucinate. You have to answer things very quickly because they're calling, and they have problems. You have to be multilingual, often in the same conversation because sometimes guests and hosts don't speak the same language.
You have to adjudicate very difficult things. You have to escalate to human accurately, especially if it's timely or there's a trust and safety incident. You have to deal with personally identifiable information. That means that you have to be able to protect people's data. You have to be able to read and train based on nearly 100 policies, tens of thousands of bolding conversations, and look at, like, millions of data points of how a prior case was adjudicated to be able to answer correctly. This is very, very hard. In fact, entire startups, like I think Sierra's got, like, a $15 billion market cap just to solve this problem. It's a very, very difficult problem. Well, I'm proud to say that we've made a lot of progress, and over 40% of people connect with our AI assistant, self-solve.
I believe it's by far the best AI self-solve in all of travel. I'm pretty confident of that. From bottom of the funnel, we move mid-funnel. Mid-funnel would be things like people go on an Airbnb listing page, we have hundreds of millions of reviews on Airbnb. One of the things our guests told us is when they get to an Airbnb, it's great when they see, like, 100 reviews. It's awesome, but they don't have time to read all 100 reviews. We now have AI summaries, and AI summaries are really great. We have filters. We have AI summaries. We're now using AI for matching. AI is really helping our search ranking and our relevance.
On May twentieth, again, to plug it one more time, we're going to see a bunch more AI features in the mid-funnel. That's mid-funnel. Finally is top of funnel, which we would call AI search. This is top of funnel, and this is what we're currently testing. I think the first point I want to make is, you know, AI feels like magic, but of course, it's not magic. Nothing is really magic. It just feels like it. When you break AI under the hood, you realize that in order to be good at AI, you need to be really good at technology foundational. You need to be really good at data and infrastructure.
What we have been doing over the last two years is really getting our data warehouse clean because your AI is only as good as your data. We've done that. Of course, as I mentioned in the last earnings call, we hired Ahmad, our CTO, who was the leader of the Meta Llama model. We are probably one of the only technology companies in the world, certainly the only in travel, that has an AI-native person running the entire technology stack. We are essentially piloting a variety of different ways to use AI, whether it's in the search box, whether it's once you search, interrupting on the search, it's the filter panel once you book a trip. We're trying a lot of different things. We're really in the exploration, research development mode.
I think this goes to my final point, which is, I don't think anyone's figured out AI for travel or e-commerce yet. Let me use an example, ChatGPT. Last year, ChatGPT announced the creation, enablement of third-party apps. Then this past March, they shut that project down. One of the things we noticed is that while ChatGPT traffic converts higher than Google traffic when it's sent to Airbnb, we think the design of a chatbot fundamentally, as it's currently constructed today, does not work for travel or e-commerce. There's essentially four problems. The 1st problem with a chatbot is there's too much text. Chatbots are LLMs, large language models. They're language. Most of e-commerce is not language-forward, it's photo-forward. That's the 1st problem. The 2nd is there's no direct manipulation. You can't touch anything. You have to type everything.
That's great for a conversation, but if you want to, like, move the price slider, that's much easier than type, "Well, show me X, Y, and Z." The third problem is comparison. If you go to Airbnb in Paris, there's tens of thousands of homes, I think over 100,000 homes. Imagine trying to compare 100,000 homes in a chatbot. You get lost. So it wants to show you just three options. You want to see more than the three, and pretty soon you get confused in a thread. The fourth problem is that almost all bookings in Airbnb have multiple guests, what we call multiplayer. Chatbots are primarily single-player. This doesn't account for the fact that 85% of people booking Airbnb send a message, 100% have a account. Also, chatbots are not map-native.
There's a whole bunch of reasons why I don't think travel or e-commerce for AI has been figured out. That's why I think while AI is a risk to us and everyone, if it's a risk to us, it's a risk to everyone. It's a risk to everyone, it's an opportunity for us. I believe that over the next year, you're gonna see a lot of innovation around AI search, AI-native interfaces, and I think not only can we solve this for home sharing, I think we can solve it for all parts of travel and maybe even parts of living.
Your next question comes from a line of Nick Jones from BNP Paribas. Your line is open.
Thanks for taking the questions. I guess I'd like to touch on World Cup in North America. Can you kind of talk about booking patterns? Do you feel kind of a lot of the bookings are done so far? How should we think about the shape of that? I guess maybe we have to get through the group phase, group stage and see what happens. Any thoughts on kind of how that'll unfold, or what we should be paying attention to? Can you also speak to what happens to the supply after the event? You added, I think you said 100,000. Do those stick around and is there kind of like follow-through after the event where people kind of still access that supply? Thank you.
Thanks, Nick, for the question. We're extremely excited about the World Cup. So far, in terms of what we've seen in cumulative books, bookings heading into the event, the World Cup is slated to be the largest event on Airbnb's history. What's particularly exciting about this event is not just the scale of, you know, total nights booked or guests that we expect to serve. It's the breadth. Obviously, 16 cities across three countries really gives us a large opportunity in terms of driving brand awareness and sentiment, driving supply, and also building on the kind of community and policy opportunities that such a partnership creates. In terms of what we're seeing so far, I would say we're happy with the performance in terms of bookings leading up to the games.
I think one thing to note relevant for all the headlines that probably you're referring to.
Is what we've seen in terms of past events, both previous World Cups as well as, both most recent Olympics, is that a lot of the booking activity happens close to the actual games. People, you know, the games approach, people get increasingly excited as, in this case, the tournament continues. People know who's playing in what game. Many of the bookings are closer to the actual date than, say, typical travel. Where we are today, we feel really good about how big this is going to be, one, just for general, you know, enthusiasts of football, but also for the Airbnb brand and business.
In terms of supply, yes, we commented that in the 16 host cities for the World Cup, we have attracted an incremental 100,000 listings across those markets in advance of these games. To give you a data point in terms of supply retention, what we saw with Paris was that, say six months after the games, we had retained in excess of half of the listings that had come on specifically for the games. You know, when we think about the supply acquisition for these events, candidly, we don't need all of the supply to stay because these are peak moments in these cities.
What we tend to see, and it's consistent with the Paris data point I just provided, is that hosts often come to Airbnb for these events knowing it's a unique opportunity for them to, you know, earn some incremental income around a big event. Many of them stay because they realize the benefits of being a host on Airbnb.
Your next question comes from the line of Eric Sheridan from Goldman Sachs. Your line is open.
Thanks so much for taking the question. I know we talked about the hotel side growing in the business prior in the call. On the core alternative accommodation side of the business, can you talk a little bit to the opportunities and challenges that exist in continuing to grow the supply base of alternative accommodations? I'd be curious any views you have on how AI might play a role in either finding or sourcing less easily discoverable supply that would align with the with that side of the business as well over the medium to long term. Thanks so much.
Hey, Eric. I think you can think about our core accommodations business of homes as a few different categories. You have essentially hosts that connect via an API, so we might call that host API partners. These are primarily property managers. That's one category. We have primary homes that people live in, primarily, so typically more than 180 days a year. You have vacation homes, you have things like private rooms. You have to think about each. I would break them into two, the API and the primary homes or vacation homes. These are the two buckets. I think with the host API partners, I think it's more about AI enabling us to build more tools.
I think we've been a little bit lagging behind third parties in building great tools for host API partners. As a segment, the host API hosts are growing really, really fast, and we see a really big opportunity to better serve them. One of the things we found is that the more properties you manage at Airbnb, the lower your rating is. Said differently, our customers have higher satisfaction with individual hosts over property managers. On the one hand, that's encouraging because that inventory is more unique and exclusive to Airbnb. On the other hand, we see that as opportunity. One of the things host API partners say is, "Well, we want to be better hosts, but we need better tools." AI is a like, you know. Maybe here's an analogy. In the old world, you might need a team of 20 engineers.
In a new world, an engineer can spin up 10 agents, and those agents can work 24/7. I mean, I'm kind of exaggerating a little bit. You have to be there to prompt them, and the amount of work they can do without supervision isn't overnight, typically for most tasks. You can see a huge amount of leverage. The fact that we're adopting AI tools is a way for us to get a lot more leverage around the software for host API partners. Just to give you a really finer point, originally, we didn't have the resources to do all the host API work we wanted to do. Now with AI, we're reevaluating how much productivity we have, and we're able to accelerate the development of this work. That one's more about not acquiring properties, but about enabling them to be successful and expanding.
AI especially, though, can help the sourcing, discovery, and the listing of primary homes. Without, again, giving away some of the things we'll show on May 20th, we do find that AI can make it much easier to list your property. Right now you have to type everything in. You have to type in your address, you have to type in your title, you have to type in your listing description. Eventually, I imagine a world where, you know, you can just say, like, "List my place." You put in your address, it can scrape information off the internet. You can take photos. It can even write your description based on computer vision of the photo. It's very, very difficult for a regular person to list their property. A business has no problem. It's their job.
They'll have an employee list the property on Airbnb. Removing friction is not as important for host API partners. Let's say partners want power tool. We'll build those. Regular people want things to be easy. Hence, AI makes things easy. It can help find properties. It can help us target what properties we need in which neighborhood. It can help us understand what the bounty is and how much we'll pay in this neighborhood versus that neighborhood, and then make it easier to list. Yes, AI is one of the best things that ever happened to Airbnb, and these are some of the reasons why.
Your next question comes from a line of John Colantuoni from Jefferies. Your line is open.
Okay, great. Thanks for taking my question. On the expansion of the Reserve Now, Pay Later offering talk, maybe you could talk about how consumer adoption and awareness has evolved since rolling the product out to more markets, and any notable observations around cancellations or conversion improvements compared to the U.S. market. Thanks.
John, thank you for the question. Just to give a little bit of color in terms of the expansion and results, if you look at the timeline of last year, we initially launched Reserve Now, Pay Later in the U.S. in Q3 to great results. Over the course of Q4, we began merchandising up funnel so that there was broader awareness to the consumer before they got to checkout. We saw that that was incremental to lift as well. Most recently in Q1, we rolled out RNPL to most of the rest of the world. I would say there are slight differences in terms of growth lift by geo, but not necessarily material differences.
What I would say is that in every market that we have launched Reserve Now, Pay Later, there is a material lift to gross bookings. In all cases, we tested extensively to ensure that the net lift to bookings was positive. Certainly with the offering, there's a very elevated level of cancellations that come with the program. Across all regions, what we see is that the net impact is positive to the business. I'm just going to give you a little more color here. In terms of relative adoption, the U.S. we are seeing the highest level of adoption, but the other markets are not far behind.
Your next question comes from the line of Lloyd Walmsley from Mizuho. Your line is open.
Thank you. I've got two on both on hotel. First, where are you guys in terms of just ironing out the kinks here on the API or otherwise? You know, Ellie, you mentioned sort of nailing or redesigning the merchandising page, like, what is left to do before starting to expand to more cities? The second one, probably more for Brian, outside of just filling inventory gaps, like, how do you see Airbnb competing in hotel? Like, why would a consumer who is intent on a hotel shop on Airbnb rather than just, like, stumbling on it while looking in a region where there's not a lot of short-term rental supply? Like, help us understand, you know, how you compete there.
Let me just talk a little bit about, like, what is left to do. I would say we have had great success out of the gate in terms of building a product that works for our hotel partners. Obviously, there is a continued roadmap to make sure that we have the tools that hotels need that are obviously very different from our host hosts. At the same time, I think there's considerable opportunity ahead, not necessarily on the back end, but on the front end, making sure, as Brian had spoken about earlier, making sure that our product surfaces hotels at the right time to the right guest to ensure that they get booked.
It's obviously, you know, a bit of a different user case in terms of when and how we should merchandise, and that we continue to test and refine to make sure that we're not just bringing on high-quality hotels, but we're also getting them booked.
Yeah. Not to keep plugging May 20th, but I think part of your answer will be answered in two weeks on why they book on Airbnb. What I would say is, you know, we want to be able to have a lowest price guarantee. We want to have best-in-class merchandising. If you, for example, search, say, New York, you'll see, I think we already have probably the best merchandising of hotels of any of the major travel sites, and that's our V1 with a new business we barely entered. I think that you're going to see that there's a lot more improvements, a lot more iterations, a lot more customization. There's a lot of reasons people book hotels on Airbnb, but I don't want to pass over this one point. We have billions of visits already on Airbnb.
Hotels could be a $multi-billion revenue business without anyone intending to ever come to Airbnb to book a hotel. I think we have so much traffic, and our conversion rate is significantly lower than, say, Booking.com. I think there's a massive increase in conversion rate by just converting the travelers already in our site. Think about it as they're already in our store. They've told us in a store they're looking for a place to stay. If they don't find a home, they're probably going to another store and booking a product we don't have. If we have that product on another aisle, then a whole bunch of people are gonna book. We think there is enough upside that without attracting people to Airbnb for hotels, you could still build a giant business.
Now, of course, we wanted people to come to Airbnb to book hotels as well, and I think that really requires us to disclose a bit of a product roadmap. I can say that we are envisioning a differentiated strategy where we have the lowest prices, the best quality hotels, and the most differentiated product offering.
Your next question comes from the line of Colin Sebastian from Baird. Your line is open.
Thanks. Good afternoon. I wanted to follow up on the comments around the acceleration of first-time bookers, maybe the regions or demographics that are driving that expansion, and whether those users are showing different booking windows or property preferences compared to historical cohorts. Maybe that's related to that is just momentum in expansion markets. What you'd say are the biggest drivers there in terms of things like localization and payments, and that's the follow-up. Thank you.
Great, Colin. Thanks. Let's just start with first-time bookers. We're really excited to see the continued acceleration there. Where we've seen it, I would say it's two demographics. Obviously, it's the expansion markets that we called out. These are relatively new markets for us, so the opportunity set in terms of attracting new guests is frankly huge. I would say second, in terms of kind of age cohorts, we're seeing great strength in terms of younger and in particular, I would say, Gen Z customers. Two kind of pools of guests where we have a huge opportunity to build out the base of loyal guests going forward. In terms of more broadly, our expansion markets, you know, and how it's going, I would say we're seeing great indicators that the strategy is working.
Brazil is the market that we've been in the longest as a, you know, specific expansion market. We've spent the last couple of years there investing from a marketing perspective and a product perspective, you can see the compounding growth at scale is fantastic. As we shared, I believe, last quarter, a couple of years ago before we had targeted Brazil as an expansion market, it was barely in the top 10 of our markets, now it is consistently, you know, three, four, or five, yet it's continuing to compound at over 20%.
It gives us real confidence that the country-by-country approach, where we are tailoring our marketing messages, we are tailoring the product to be relevant for local consumers, is a great approach that can help us get better penetration outside of our core markets. A couple things that I would call out of late is we've been really localizing the marketing messages. As we said in the letter, in Q1 alone, we had 16 local marketing campaigns that really tried to capture the local zeitgeist of cultural moments to drive awareness and consideration of Airbnb. We've also continued to make product changes at the margin to be helpful for a particular market.
Some examples would be, restructuring how we do some of the displays for, popular bed and breakfast in Italy, a popular specific type of inventory there. We've also tried to make the feature set for each of the various countries specific to what specific cultures care about. I give you one interesting example. Germans care a lot about cleanliness, that's something that we have particularly highlighted for those guests because we know it's particularly relevant for them. We're trying to do that increasingly at the country level, so that when you open Airbnb, it feels like it's local and relevant for you.
Your next question comes from the line of Doug Anmuth from J.P. Morgan. Your line is open.
Thanks for taking the questions. Ellie, can you just help us understand the confidence in the higher revenue growth for the year, also the slight uptick in view on EBITDA margin? Brian, just given the Reserve Now, Pay Later penetration, curious if you think there are other payment innovations or services that you could see as an opportunity on the platform. Thanks.
Great. Thanks. Let me talk a little bit about the revenue revision upwards. What does that reflect? I would say it reflects the momentum we've seen year to date in terms of our growth initiatives. In particular, I would say we have, you know, more confidence in our underlying nights booked forecast for the year. We have more confidence in terms of the durability of slightly higher ADRs over the course of the year. Third, as we called out in the letter, we're starting to see the benefit from some of our monetization efforts, you should see a slightly higher implied take rate in the back half of the year. It's really those three components that round out the upward guide on the top line.
In terms of the bottom line, thank you for noticing the slight change in the language around the 35% EBITDA guide. What we're seeing right now is obviously, relative to a quarter ago, there is upside on the top line. With that upside, we are actively looking to reinvest to drive growth. The handful of things that we are reinvesting in that we called out in the letter, obviously marketing channels where we see high ROI, expansion markets where we see opportunities to lean in and capture more growth. Also things like policy opportunities, where we see an opportunity to be more aggressive in a particular city to get a better outcome in our favor, we will do that.
Finally, yes, we are, as Brian has talked about extensively, we are obviously ramping up our use of AI internally, would anticipate that that is an expense that will ramp over the course of the year. The way we've managed the P&L and delivered efficiencies over time, we have the ability to absorb that in the strong margin that we are confirming and updating here.
With regards to payments, obviously Reserve Now, Pay Later, we're still actually in early innings. For example, we're doing a global rollout. We're bringing it to desktop. We don't really merchandise it that much. One of the things we can do is we can merchandise it top of funnel. That's just the beginning. There's a lot of other things. We have payment installments. This has been huge in Brazil. You know, there's a lot to do in many different countries. A lot of countries have unique payment methods they want to be able to use. Having more updated flexible cancellation policies. We got rid of the very strict cancellation policy. A lot of them moved to flexible or medium-level policies, which has helped a lot.
We have an entire roadmap around payments and pricing, and I think the payments and pricing roadmap will deliver it has the opportunity to deliver hundreds of millions of dollars in revenue each year. There's an entire team. It's essentially, you know, the Project Hawaii, that model. We have an entire team on pricing, and there's gonna be a lot to do. You know, I think, you know, Reserve Now, Pay Later is a uniquely large bullet, but there are dozens of different projects that can deliver growth.
Your next question comes from the line of Brian Nowak from Morgan Stanley. Your line is open.
Thanks for taking my questions. I have two. The first one is go back to the hotels. Can you maybe just sort of walk through what is?
What is the biggest hurdle or constraint that we should be thinking about that will dictate how quickly the hotels will roll across the platform this year and into next year? Then number two, maybe a bigger picture, Brian. I agree, you have a massive shop of people in your store, and there's so many things you could do with it to drive more revenue per transaction. How do you think about, you know, adding air, adding a car service, adding a grocery offering, adding a much more complete travel experience through an agentic offering? Is that too big of something to think through? Do you have teams working out this? Walk us through sort of the ancillary revenue opportunities that are on your front burner.
Okay. Well, let me start with the second question. Is that too big? No, definitely not. We are thinking very, very expansively. You've rattled off a number of things. You know, maybe just to like zoom out for a second. I do see Amazon as a pretty good inspiration for us. Obviously, there's many things that are different about Airbnb than Amazon. We're a much more capital light business. Design is kind of very central to how we approach things. I do think that the model that they had where they went from books to kind of everything for retail is a really good model for us. They considered all these businesses as actually categories, category expansion.
We think there's a lot of category expansion, and some will be first party and some will be third party. For example, we've already announced groceries. That's a third party. We're working at Instacart. We've realized, you know, they've been doing this for over a decade. We don't need to learn how to do grocery delivery. Some of the first party services we do like photography. We didn't see any site that was doing that really, really incredibly well, and we felt like that was very much unique to Airbnb and hosts. That's an example of that. I think the way to think about this is that we're seeing ourselves building an ecosystem. I think that today, people think of the home as the sun of the solar system of Airbnb.
If you really ask yourself, you could paint a picture of Airbnb, what would the image be it a home? I think in the future, it'll be a member, a guest. What we really wanna see is a constellation of services, of ancillary offerings. I think a home, a hotel, service experiences are literally just the beginning. Even within services, I think there's a huge endless opportunity. The natural question comes out, well, if you're doing all these things, are you gonna get distracted? The answer to this, again, we learned from Amazon, is that every subsequent offering we offer is less work than the prior offering. Once you solve one service, the next service is only 20% different. Once you solve that service, the next service is only 10% different. Every new service gets more and more efficient.
What we find is that each new service, each new experience, each new offering brings in a different type of guest. Sometimes people come in not to book a home, but maybe to book a service, to book experience, book a hotel, and they might book a home later. We are really seeing this as an ecosystem, and we do imagine offering just about everything that a traveler needs or just about anything someone needs to live somewhere, especially for less than a year. This is where really Airbnb shines, sight unseen bookings in the real world. With regards to the biggest hurdles for hotels, there's no, like, really large hurdle. It's really about relentless optimization execution. It's really just about speed.
I think we have a MVP, a minimum viable product that's excellent, but it is the minimum and it's not the maximum. We're gonna make it excellent. What we want to do is we wanna crack a few cities, and a lot of it's just about supply and demand. It's really about, like, making sure we have the right prices or the right hotels in the right markets. We wanna have the best prices online. We want them to be the best hotels, the best prices, the best merchandising, and the most features, and we wanna make sure that people can discover and find them. A lot of this is just about optimization, and this is gonna be a little bit of time. I think we can do it very, very quickly.
We're hiring some great people. Some people are internal, some people come from the hotel industry. You know, I'm very, very optimistic. One thing I'll just say about hotels is hotels wanna be on Airbnb. I think this is a really, really important point. We're not coming, kicking, and screaming on the site. They're very enthusiastic. One of the things we heard from them is they want another channel, especially boutiques and independents that typically pay higher commissions than the chains on the OTAs. Many of the independents have told us that they're feeling pressure to franchise, and not all of them wanna join a franchise. One of the reasons why is because they don't have the membership or loyalty program, and again, they can't negotiate the lower commission rates with the OTAs.
I think Airbnb can become a very appealing channel for them. It's gonna be a lot of relentless optimization and execution.
That concludes our question and answer session. I will now turn the call back over to Brian for closing remarks.
All right. Well, thanks everyone for joining us today. Again, I'm incredibly proud of what our team continues to deliver. Revenue grew 18%. We beat and raised guidance, the momentum is showing up across every part of the business. I'll have more to share at our summer release on May 20th. Thank you for joining.
This concludes today's Conference call. Thank you for your participation. You may now disconnect.