Hello, welcome to Alkami's first quarter 2023 financial results conference call. My name is Sarah, and I will be your operator for today's call. All lines will be in listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by 0. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star then one on your telephone keypad. To withdraw your question, please press star then two. Please note this event is being recorded. I would now like to turn the call over to Andrew Vinas. Andrew, you may begin.
Thank you, operator. With me on today's call are Alex Shootman, Chief Executive Officer, and Bryan Hill, Chief Financial Officer. During today's call, we may make forward-looking statements about guidance and other matters regarding our future performance. These statements are based on management's current views and expectations and are subject to various risks and uncertainties. Our actual results may be materially different. For a summary of risk factors associated with our forward-looking statements, please refer to today's press release and the sections in our latest Form 10-K entitled Risk Factors and Forward-Looking Statements. The statements made during the call are being made as of today. We undertake no obligation to update or revise any forward-looking statements. Unless otherwise stated, financial measures discussed on this call will be on a non-GAAP basis. We believe these measures are useful to investors in the understanding of our financial results.
A reconciliation of comparable GAAP financial measures can be found in our earnings press release and in our filings with the SEC. I will now turn the call over to Alex.
Thank you, Andrew. Welcome everyone. I am pleased to report another quarter of strong top-line performance and continued progress towards profitability. In the first quarter of 2023, Alkami grew revenue 34%, once again ahead of our expectations. We exit the quarter with 15.1 million live registered users on the Alkami platform, up 2.3 million compared to the prior year. We achieved a $2.9 million Adjusted EBITDA loss better than the high end of our guidance for the quarter. This result keeps us on track to Adjusted EBITDA profitability, which we continue to expect by the end of this year. Let me start with a topic that I know is top of mind for investors since the recent failures of Silicon Valley Bank, Signature Bank and First Republic Bank, the macro environment for regional and community financial institutions.
Since the end of March, I've been in the offices of 13 different CEOs of banks and credit unions, those conversations, along with the data we see in our own systems, tell the same story. Our client base and target market has not been impacted by these bank failures. In my conversations, clients describe the bank collapses as driven by specific business models, risk management decisions, and the resulting mix of assets and liabilities that are different from those of our clients. The CEOs told me their businesses are sound, they are well capitalized, and they have low percentage of accounts above insured limits. Their focus is more upon the changing rate environment. They're experiencing high loan demand and a shift in cost of deposits. In short, they are managing net interest margin in a dynamic environment. Each of these CEOs have been through many economic cycles.
They reacted calmly to the bank collapses and have business strategies to adjust to the current economic situation. Each also told me that digital banking remains critical as they attract deposits and create and deploy new products. Our data tells us the same story as the CEOs. As a reminder, because of the data architecture of our single code base, we can capture, store, and monitor anonymized transaction data. Across all of Alkami's clients, only 0.91% of Alkami digital banking users have any uninsured deposits, and an analysis of total deposits at Alkami customers shows that the percentage of uninsured deposits declined from 16.78% on March 16th to 16.51% in April. While at the same time, there was a 0.25% increase in overall deposits.
In summary, during a dynamic period for a few large superregional banks, Alkami's target market remained stable. The CEO sentiment I've heard and the data from our system matches with the activity we're seeing in our sales pipeline, which so far has continued to grow. We're seeing normal sales cycles and have yet to encounter increased buyer uncertainty. In fact, as Bryan will detail later in the call, our add-on sales to existing clients outperformed our internal plans for the quarter. We see this as evidence for continued demand for Alkami's digital banking technology. Another question we've heard from investors is whether consolidation within the roughly 9,500 banks and credit unions in the United States will impact our growth. As a reminder, our target market is the top 2,000 financial institutions outside the mega banks.
These are expansion-oriented institutions that see technology as critical to their growth strategy and are the primary acquirers in any industry consolidation. As an example, during the first quarter, one of our clients renewed their contract, adding approximately 190,000 users in connection with a merger of a related financial institution. We expect those additional users to be added to our platform during 2024 and will be added similar to a new logo implementation cycle. We cannot predict exactly when mergers or acquisitions like this will occur, but we expect to continue to benefit from industry consolidation as a result of our product and market focus. In addition to seeing 13 CEOs in their offices, I was able to see over 400 clients and prospects representing 191 financial institutions at our annual user conference in the Dallas area in April.
This was the largest in-person event in our history, reflecting continued interest in Alkami's offerings. You're welcome to view a recap on our website, but here are a couple of items we shared with the attendees. First, we presented some new primary research by Alkami that shows consumers expect personalization in an increasingly digital experience. Some highlights from the research include 55% of consumers expect their preferred financial institution to know if they are under financial stress and proactively offer ways to help. 61% expect their preferred financial institution to use their income and purchasing data to provide custom information, advice, and offers. 44% prefer to open a checking or savings account completely online.
78% of mega bank customers would be open to switching their deposit accounts over to a local or regional financial institution that offered better interest rates and a five-minute digital account opening experience. This is significant given a report from The Wall Street Journal that since 2014, Americans have forfeited $603 billion in interest by leaving their deposits in the five largest bank. Second, we outlined elements of our long-term product strategy, which is based upon consistent feedback from the market. Our target market wants to shrink the footprint of their core system to focus on their back office, and then they want a digital sales and service platform that integrates with their core and provides them the ability to personalize the customer or member experience. In response, the Alkami long-term product strategy is focused in three areas.
The first is to continue to be a great digital banking application. The primary decision criteria for anyone selecting or remaining with a digital banking technology are user experience and reliability. We continue to invest to make sure that our clients' customers have a great experience by extending our user experience development efforts to even more of their journey. In last quarter's earnings call, I outlined the activities underway to make sure that the Alkami platform can continue to scale and deliver the reliability and performance expected out of an online banking application. The second part of our product strategy is to extend the notion of user experience to include making it easier for our clients' customers to use innovation by extending Alkami's platform capabilities.
Since 2019, $742 billion has been invested in fintech, which has resulted in new capabilities our clients' customers desire. Alkami will continue to build out extensibility elements of our platform such as our SDK and API, so that our customers can easily integrate new product offerings. The third is to unleash the power of our clients' data. Financial institutions should be the best at creating individual experiences because their core and digital banking systems has the best data available to target and deliver content and measure the return on investment of their efforts. Alkami will deliver specialized data and marketing technology to make it easy for our clients to create personalized digital banking experiences. In closing, I'm enthusiastic about our opportunity. We continue to see healthy demand, and our target market is still in the early stage of digital innovation.
Our clients require modern banking solutions. They consider investments in Alkami to be mandatory innovation in their most important channel. As they seek growth, they are investing in digital onboarding technologies and business banking to attract new customers. Every client or prospect I talk with realizes their data will allow them to create personalized experience for their customers, and they are initiating their data strategies. Internally, we continue to build momentum on all of our key initiatives, and we continue to benefit from the scale built into our business. Altogether, this makes me confident both our operational and financial objectives for 2023 and beyond. Now, I'll hand the call to Bryan to take us through the numbers.
Thanks, Alex. Good afternoon, everyone. During the first quarter of 2023, we continued to deliver strong financial results and experienced healthy demand for innovation from new logo opportunities in our existing client base. For the first quarter of 2023, we achieved revenue of $60 million, which outperforms the high end of our financial guidance and represents growth of 34%. This was driven by strong performance across our primary revenue drivers. We implemented seven new clients in the quarter, bringing our digital banking platform client count to 206. We now have 42 new clients in our implementation backlog, representing 1.4 million digital users. We exited the quarter with 15.1 million registered users live on our digital banking platform, up 2.3 million or 18% compared to last year, and up sequentially 583,000 digital users.
Over the last 12 months, digital user growth continues to be driven by two areas. First, we implemented 34 financial institutions supporting 1.4 million digital users. Second, our existing clients increased their digital user adoption by 1.3 million users. Offsetting digital user growth was churn of just over 300,000 digital users, of which the majority is represented by a single client that transitioned off our platform during the third quarter of 2022. We continue to maintain a very high gross retention rate of just over 97% measured in terms of ARR and digital users retained over the last 12 months. We ended the quarter with an RPU of $15.88, which is 15% higher than last year. This compares to our blended market opportunity of approximately $58 per user.
The segment acquisition contributed 7% of ARPU expansion, along with ARPU expansion of 8%, driven by add-on sales success and the addition of new clients who tend to onboard with a higher average ARPU. Subscription revenue grew 34% compared to the prior year quarter and represents approximately 96% of total revenue. We increased ARR by 36% and exited the first quarter at $240 million. We currently have approximately $48 million of ARR in backlog for implementation over the next 12 months. We continue to see healthy demand across our product portfolio. Our Q1 2023 new sales performance outpaced 2022 by over 40%. We signed six new digital banking platform clients for the first quarter, of which three are banks.
Included as a new logo sale, during the first quarter, an existing client merged with a related financial institution, adding roughly 190,000 digital users. This demonstrates our go-to-market advantage resulting from a focus on the top 2,000 financial institutions and how this segment of the market may benefit from market consolidation. Our add-on sales focus continues to yield returns, representing over 50% of new sales for Q1 2023, compared to 24% and 37% for the 2021 and 2022 full year periods. In addition to add-on sales, our client sales team is responsible for client contract renewals. During Q1 2023, we renewed three client relationships where we raised the ARR run rate 9% through a combination of new product sales and higher minimum commitments. We expect to renew over 20 clients during 2023.
Now turning to gross margin and profitability. For the first quarter of 2023, non-GAAP gross margin was 58.1%, slightly lower than the prior year quarter, representing 20 basis points of contraction, but 170 basis points higher than Q4 2022. Improvement in our gross margin run rate compared to Q4 2022 results from leveraging prior implementation investment, improvement in our hosting cost unit economics, and improvement in third-party IP partner cost execution due to actions taken late last year. Our near-term target operating model is non-GAAP gross margin of 65% as we scale our revenue. We expect to achieve our target gross margin at a pace of roughly 200 basis points of expansion on average per year, reaching the 65% level by 2026.
We expect to achieve a gross margin above 60% during Q4 2023 as we exit the year. Moving to operating expenses. For the first quarter of 2023, non-GAAP R&D expense was $16.8 million or 28% of revenue, 60 basis points higher than the year-ago quarter. Margin dilution was primarily driven by higher headcount as we've invested in our technology platform for scale. We expect R&D as a percentage of revenue to scale as we progress through 2023, especially in the back half of 2023. As a reminder, our target operating model is to leverage R&D to 20% of revenue while we continue to invest and expand our platform. We currently expect to achieve our objective during 2026. Non-GAAP sales and marketing expense were $9.3 million or 15% of revenue.
In the prior year quarter, sales and marketing represented 16% of revenue. We expect to maintain or slightly improve our go-to-market efficiency as we scale the business and gain market share. In terms of the progression of sales and marketing expense throughout the year, bear in mind April is when we held our annual client conference, which results in approximately $1.8 million of higher spend in our second quarter when compared to other quarters of the year. Non-GAAP general and administrative expense was $12.4 million or 21% of revenue. In the prior year quarter, G&A was approximately 24% of revenue. The margin expansion is primarily attributable to revenue scale. We expect to leverage G&A expense as a percentage of revenue as we move towards our profitability objective with an expectation of 10%-12% of revenue during 2026.
Our Adjusted EBITDA loss for the first quarter was $2.9 million, which is better than the high end of our expectations and 18% better than the prior year quarter. We expect to be Adjusted EBITDA positive starting in Q4 2023. As a reminder, our target operating model is to exceed an Adjusted EBITDA margin of 20%, which we expect to occur for the full year of 2026, which coincides with the achievement of our 65% gross margin goal. Moving on to the balance sheet. We ended the quarter with just over $185 million of cash and marketable securities and just under $85 million of debt.
We are comfortable with our net cash position as it represents several multiples of capital necessary to reach free cash flow positive, which we will achieve a few quarters after becoming Adjusted EBITDA positive. Related to our liquidity and the recent bank failures, Alkami filed an 8-K on March 13 of this year disclosing limited revenue and liquidity exposure with Silicon Valley Bank. This exposure was ultimately remedied by this First Citizens acquisition. Related to Signature Bank and more recently, First Republic Bank, Alkami possesses no revenue or liquidity exposure with these financial institutions. Now turning to guidance. For the second quarter of 2023, we are providing guidance for revenue in the range of $62.5 million-$63.5 million and an Adjusted EBITDA loss of $4.5 million-$3.5 million.
For the full year of 2023, we are raising guidance for revenue to a range of $257 million-$261 million, representing revenue growth of 26%-28% and an Adjusted EBITDA loss of $6 million-$3 million. Because the impact of expense timing, such as our client conference as mentioned earlier, we expect the second quarter to be the high point of our Adjusted EBITDA losses in 2023, modestly higher than the first quarter of the year. In closing, I'm very pleased with our continued execution both operationally and financially. We are demonstrating growing success in the market, continued discipline in our operating cost, and our commitment to drive shareholder value through both revenue growth and margin expansion.
We remain on track to cross over 65% gross margin and a 20% Adjusted EBITDA margin objective in 2026, all while establishing Alkami as the premier digital banking provider in the marketplace. With that, I'll hand the call to the operator for questions.
Thank you. We will now begin the question and answer session. To ask a question, you may press star then one on your telephone keypad. If you're using a speakerphone, please pick up your handset before pressing the keys. To withdraw your question, please press star then two. At this time, we will pause momentarily to assemble our roster. Our first question comes from Mayank Tandon with Needham. Please go ahead.
Thank you. Good evening. First, congrats on the quarter in the midst of all this uncertainty. Alex, I just wanted to ask you, given that this crisis seems to be spreading with news breaking this evening with PacWest Bank also now exploring options, do you feel any concern that if this does continue to spread at some point that could have some implications for incremental opportunities as you look to expand into the bank market? Could you maybe spend a little bit more time giving us your thoughts on potential opportunities if the crisis gets worse?
If you look at the banks that have been affected, these are banks with many tens of billion dollars of assets that are publicly traded, publicly traded banks. As I said earlier, they have specific business models. I had one customer tell me, "Hey, Alex, that wasn't a run on a bank, that was a run on a business model." They have specific business models that are causing challenges right now, and our target market doesn't have those business models. That's why the customers that I talked to individually said, "Look, I didn't get a call from a." One customer got one call from a teenager who had a $5,000 savings account that wanted to know if their money was gonna be okay.
These customers all told me that, you know, they had maybe 92%-93% of their accounts were under deposit limits, and they had enough capital cushion to cover anything that was over a deposit limit. You know, I'm not Nostradamus, I can't predict the future. The problems that impacted the three banks that failed, and then my understanding of PacWest business model, just different business models in our target market.
Got it. That's helpful. I just wanna ask you a follow-up question. Again, you talked a little bit about the product portfolio and the attach rates. As you look at your core solutions, I think you have 26, if I remember correctly, maybe that has expanded over time. Could you point to areas you're seeing the most traction in terms of interest from your clients and maybe areas that you might be seeing softer trends? Just give us a little bit more color on the portfolio, how that's shaking out as you talk to customers in terms of interest from their side. Thank you.
Yeah. Hey, Mayank, this is Bryan. I'll take this question. you know, our clients, and we talked about this at Co:lab, but they truly view our platform as a sales channel as well as a service platform. It helps them drive revenue, it helps them drive engagement, as well as helps them on the operating cost side of their business. As we enter into a, what can be viewed as a challenged economy, our platform really helps in both areas where they're focused. Where we normally see for new logo opportunities is there's about 11 products that cut across our product portfolio, across our eight product family categories that are almost on every deal.
Depending on the operating strategy and the priorities of the financial institution, there's another 10 or so products that tend to get taken at different take rates across our product portfolio. Those can be in the areas of security, they can be in the areas of financial wellness, in some cases in the areas of client services, which includes like chatbots and things of that nature. It just depends on the client's operating strategy. Also, what we see in our client sales team, where they're selling into our existing client base is traction across those same last three categories. Where we have seen in 2022 and also in early 2023 is a lot of take within our money movement products, which includes bill pay and account or instant ID verification.
Within client services, that touched base on kinda chat or conversational AI-type products. Within fraud and security around account takeover and then also our ACH Alert product.
That's-
Maybe If I layer on top of that, kind of this fits with Bryan's narrative. The three main kind of business topics, if you will, that customers will have will be around fraud, right? How do you help me protect my members and customers against themselves, right? So the whole account takeover piece. Bryan talked about money movement. Everything related to any type of digital issuance with a card or any kind of digital account opening, anything that they can do to remove friction for a customer or member, then data.
They are all understanding that they have to begin to differentiate themselves, not just through a great user experience, but through the way that they personalize that experience, and they have to do that with the way that they use data. That can create service opportunities for them, or that can create, you know, additional product sales opportunities for them. Think of the three big buckets of fraud, money movement, and data.
That's a great color. Thank you so much for taking my questions.
Our next question comes from Bob Napoli with William Blair. Please go ahead.
Hey. Thanks so much for taking the question. This is Adiabon for Bob. Just on that theme of some of the regional banking turmoil, it sounds like demand and sales cycle remains pretty healthy still. Could you kinda comment on how your conversations are trending with, you know, your credit union customers versus your banking customers? Then just kinda remind us how much of the business is being driven by credit unions. Thank you.
Yeah. This is Alex. I'll take the commentary part and let Bryan speak to the mix between bank and credit union. As I said before, I spent time talking to both bank CEOs and credit union CEOs and both existing customers and prospects. With the member, you know, you kinda have three tiers of institutions in the States. There's a half a dozen mega banks. These are the ones that we read as the, you know, too big to fail banks. Then you've got, you know, maybe 20 or 30 banks that are in the $50 billion and above assets, right? Then there's 9,000 banks and credit unions that are local institutions that will have, you know, between 500 and 2,000 people working for them.
Those are the institutions that are buying our products. We didn't sell anything to First Republic Bank or to Silicon Valley Bank. Those CEOs, as I said earlier, have boards that are very conservative and are members of the local community and are very focused on the longevity of those institutions. You know, they talked about very sound fundamentals in terms of the match of their liabilities in terms of deposits and their assets in terms of either investments or, you know, or loans. That's the general sentiment of the customer base. There was no real difference between a community bank and a credit union in terms of the way that they talked about their business. I'll let Bryan talk about the mix.
Yeah. The mix of our live clients, we're still at 95% credit unions, roughly 5% banks. That's really being driven from how we were founded, what our original strategy was 12 years ago, and how we've progressed as a company. If you look more recently as we've made investments in our business banking platform, as we added ACH Alert to our platform, we're seeing a lot more traction on the bank side of the market. We have 42 clients in backlog, of which, you know, roughly a third of those are banks. If you look at the new sales that took place during 2022 and then also now in the first quarter of 2023, last year, roughly a third of our new sales were banks.
Q1 of this year, you know, out of six clients, three were banks. When you look at our sales pipeline, over 35% of our sales pipeline is now represented by banks. We feel like we're starting to make a lot of progress. We've made the appropriate level of commercial banking investments in the platform. Really now it's more about share of voice in the bank side of the market, our marketing activities, and just creating more awareness that Alkami is equally as strong on the bank side of the market with its platform in helping its clients as it is with credit unions.
Perfect. Thank you. A quick follow-up, if I could squeeze it in. Could you just kinda speak to your confidence in terms of your revenue guide in 2023? Obviously, the high degree of subscription revenue drives greater visibility, but just any kinda incremental comments in terms of your confidence in meeting or exceeding that target. Thank you.
Well, we did raise our guidance for the full year. That should speak in and of itself of our confidence in achieving, you know, our revenue number for the year. I mean, in any given quarter, one quarter out, I have a very, very high degree of, you know, confidence that we're going to achieve that quarter. Even when we go further out, I mean, we have a full year of new logo implementations already scheduled. Of our 42 clients in backlog to implement, there are approximately, call it 32 to 34 clients, 'cause you can always have one or two that shift out, that will implement in the back, you know, three quarters of the year.
We're going to implement 42 clients this year when we implemented 30 last year, that's up 40%. The other area of visibility that we have is the fact that our clients are growing. Our clients are growing at a rate of about 10%-12% their base each year with a market backdrop of, you know, 8%-9% for the full market. Our clients tend to be the more technology leaning in sector of the market, relying on their digital banking channel with a growth strategy. That's another area that provides us confidence. Our sales pipeline. Our sales pipeline is extremely healthy. As I mentioned, it includes a significant amount of banks in that. We have a very healthy sales pipeline for our cross-sell activity, our cross-sell motion.
We, you know, we tend to perform very well against the guidance that we provide investors.
Thanks for taking the questions.
Our next question comes from Charles Nabhan with Stephens. Please go ahead.
Hi. Good afternoon, and thank you for taking my question. With the business mix shifting more towards add-on sales, I was wondering if you could comment on the incremental margin benefit from that mix shift, and the degree to which it might be driving the 200-300 basis points of gross margin expansion or any efficiencies on the OpEx lines.
Yes. The main advantage that we have selling into our base is the implementation timeline. We'll implement individual products much quicker than we complete a full digital banking conversion. For credit unions, a digital banking platform conversion can be between eight to 10 months. For a bank, it's a little bit longer. That's also highly dependent on the number of products that are taken on that initial order. When you add one or two products through our cross-sell motion, those products on average are implementing between three and four months, some much faster than that, but the majority of them are kind of around that timeline. It's kind of speed to market. It's a lower implementation lift, which means there's lower implementation costs involved, but more importantly, it's order to revenue much quicker.
Got it. Just as a quick follow-up, and I apologize if you, if you mentioned this already. Could you maybe comment on the ARPU, the initial ARPU from the 42 banks, and credit unions you have in the pipeline, and if you're seeing more upfront consumption, on your new go lives?
Let me break that question into its components. First on banks. On average, what we're seeing is a $30 revenue per user and above. That's pretty consistent in our pipeline. That's pretty consistent in what we've implemented over the last 12 months. What drives that is a couple of factors. The first factor is the take of commercial, our commercial banking product, which carries a pretty. It's a nice ARPU additive product for us. Also, banks tend to have fewer users. Where you may lose ARR through a lower user base, you then bring in the commercial banking aspect of it, that drives up the RPU to kind of that $30 RPU level.
Got it. That's really helpful. Thank you for the color.
Our next question comes from Patrick Walravens with JMP Securities. Please go ahead.
Oh, great. Thank you. Congratulations. Terrific to see you defy the bearishness. No one's asked the ChatGPT question, right?
Not yet, Pat.
Go ahead, Pat.
The ChatGPT just about to ask for it.
What are the implications, if anything, for you, Alex, in your business? What areas are you working on? I don't think you have this issue, but it definitely creates an issue for some companies that price, for example, on a per seat basis for customer service reps, where there's gonna be less customer service reps. Is there any element like that that we should be aware of in terms of how you price your solutions?
No, you know, 'cause we price based upon the seats of the digital users. Unless people get replaced by ChatGPT, and they stop putting seats in, you know. I'm being a little bit flip, Pat. There's no.
Yeah, no.
There's not really a replace there. The, you know, obviously it's a fascinating technology. The thing that we focus on a lot because we're a trusted platform, right? The way that you, the way that you get things from the model is that you feed the model. We're not gonna be in a position to feed the model a bunch of information about the actual users of Alkami because those are individual digital banking applications that have, you know, PII data in them. I don't...
Based upon our pricing protocol, it's not like, you know, it's not like a situation where, let's say, you had a learning platform where you were subscribing to help for learning, and you could get the same results from ChatGPT, and you might stop paying for that learning platform. We're not in that situation.
Our next question comes from Josh Beck with KeyBanc. Please go ahead.
Hi, thanks for taking the question. I wanted to also ask a macro question, but a little bit of a different flavor since you obviously had such a meaningful touchpoint with so many of your customers in April. You know, what was their general thought process around NIMs? Certainly, credit tightening has come up quite a bit. Maybe how some of those factors are feeding overall budgets and then maybe priority of digital banking. Just kind of curious on how they're thinking about that.
Well, let me first start with just their views on the stability of the business, right? I wanna go back to a data point that I shared. 0.91% of the users, so those are the customers or members. 0.91% of the customers or members on the Alkami platform have any uninsured deposits. If you think about that, out of, as Bryan said, 15 million users on the Alkami platform across our customer base, less than 150,000 of those users have any anything that's above a deposit a deposit limit.
What that creates for our customers, at least what they told me that that creates, is a lot of confidence in the stability of their business because their entire customer base and their entire deposits are under a deposit insurance limit. They're just not having the conversations in terms of should I pull my deposit. Everything starts from that base that there's a lot of stability. Then, as I mentioned earlier, what they're going through right now, that many of them have been through. You know, most of these CEOs have been in this business for 20, 25, 30 years, and so they've seen a dynamic environment before.
What is changing for them is, okay, if I need to attract deposits instead of a year ago where I had too many deposits, how am I gonna attract deposits? Well, I know what I've got to do to attract deposits, is I've got to have better digital account opening capabilities. Talk to me about digital account opening. How are we gonna implement that in our business? How are we gonna do digital issuance of cards or issuing into a wallet? In terms of attracting deposits, obviously, they've got their own decisions they have to make on how much they want to pay for a deposit. In terms of actually attracting them, they understand that they have to make investments in digital technology to attract them.
When you turn around on the other side, the ones I talk to have very strong loan demand, they also are developing different products that they wanna promote to their base. With those products that they wanna promote to their base, they want to once again do that digitally. They want to promote the product in the actual application itself, not sending somebody an email. They're very interested in how our data platform allows them to understand the key lifestyle indicators in their member base or their customer base, and allow them to create offers and promote those offers in the digital banking platform itself. To Bryan's point earlier, turn around and measure whether or not those campaigns are effective. Were there actual returns on those on those campaigns?
That tends to be the conversation that I'm having with those CEOs. Even I told you, we had, you know, 400 people show up for our conference, and many of those were CEOs, but they're all talking about their business as well. Really what they're doing in summary is they've got a really dynamic environment. They're trying to manage their net interest margin in that dynamic environment, and they're doing that by attracting deposits. They know they have to do that digitally, and they're also coming up with new products and services that they wanna promote digitally. It's altogether. I mean, that's what makes us feel good about the business because those are all things we can help them with.
Very helpful. Obviously, it sounds very resilient in terms of the demand for the platform for a lot of reasons. Maybe more of a financial question for Bryan. I think you mentioned X segment, it was high single-digit RPU growth. And I believe we're lapping that acquisition. Is that a good baseline to think about? You know, could it potentially be higher than that when you think of some of the implementation and bank mix factors? Just help us at least maybe think through that a little bit.
Yeah. The first quarter it was 8% is the organic ARPU expansion, and in Q4 it was 7%. It's a slight tick up from Q4 of 2022. You know, when we kind of step back and we think about our longer term revenue model, where we've typically landed is on user growth of about 20% and RPU expansion around 5%. In any one quarter, you know, those dynamics can change somewhat between one and the other. I feel that overperformance for us or where there's an overperformance opportunity, it'll likely come through ARPU expansion as our client sales and add-on sales go to market motion continues to accelerate. In Q1 of this year, it was 50% of total sales. For the full year of last year, it was 34%.
As we're gaining more success in cross-selling into our base, it'll provide us a revenue growth advantage because of the speed in which those orders convert to revenue as well as ARPU expansion opportunities.
really helpful. Thanks. Thanks, Bryan.
Our next question comes from Andrew Schmidt with Citi. Please go ahead.
Hey, Alex. Hey, Bryan. Good quarter. Thanks for taking my questions here. I wanted to drill down on just user growth. Any deviations that you saw, you know, shortly after the banking turmoil or, you know, into the second quarter that you've seen? Obviously, I don't think these things turn on a dime and, but just curious if there's any call-outs from a user growth perspective. Thanks, guys.
Yeah. No. As I said earlier, when you kind of look at the statistics we pull out of our system, there was no abnormal movement in user growth between the middle of March and today.
No. In addition to that, Andrew, our existing clients grew again in the low double digits year-over-year. Sequentially, we added just under 300,000 digital users from growth within our base, which as you're aware, is typically what we, how we think about the business is, 100,000 digital user growth per month throughout the year. It pretty much landed right in the middle of the fairway of what we've always expected.
Got it. Thank you for that. I appreciate that. I apologize if this was discussed. I joined a little bit late. It sounds like demand, sales cycles continue to be consistent, pretty robust. Any observations quarter to date, does momentum continue from a conversion perspective? Just curious on the trend line there, in terms of more recent trends, if you could share anything.
Yeah. As I mentioned in my opening comments, you know, Connected to both the CEO sentiment and the data from our systems, so far, we've continued to see our sales pipeline grow pretty consistently. That's in both new logo and in add-on sales. You know, if anything, we've seen the mix of the new logo pipeline, you know, move from maybe a third banks, two-thirds credit unions to getting closer to a 50/50 mix between banks and credit unions. We've seen growth in add-on sales from a pipeline perspective. We've seen fairly consistent growth for new logos, and we've seen a good mix between banks and credit unions.
What I'd also add, Andrew, is we're not hearing from our sales force that the sales cycle is extending or there's unexplainable delays in the sales cycle or a shift in investment perspectives of the end market. In fact, what we're finding is, you know, strong needs for innovation in our existing base. We're also seeing that as the take rate of products is increasing in each year's cohort over the last couple of years, and that's continuing into 2023. I mean, it's early. We have one quarter that we put up, and in that one quarter, new sales were up over 40% of Q1 of last year.
Right now, the visibility we have into our sales pipeline and how that can translate into actual orders and closed business, it looks like we'll have another good quarter in Q2, but now we're predicting the future versus, you know, talking about what actually printed. You know, we have confidence that we're gonna go out and execute. We've executed all of 2021, all of 2022. We've executed the first quarter, 2023. We don't see a reason that is for that execution to change.
Makes sense. I appreciate that. That's very constructive. Maybe I'll sneak just one last question as a question in on product. Just the business banking platform. Maybe you can comment on just the demand you've seen for that. It seems like that's pretty key part of kind of penetrating the bank market. Just curious kind of the demand and uptake you've seen just both in terms of signed clients and then also in the pipeline there. Thanks a lot.
It, there's actually a, an extra benefit that's occurred for us on the business banking product. For sure, the business banking product, allows us to be competitive in the bank market. You know, and when you think about the bank market, what it really is the bank market where the bank is targeting, commercial accounts as their target market. As an example, we signed a bank in the first quarter, and I talked to that CEO, and their target market is family-owned businesses. The... We've kind of rethought... There's a hard thing that happens for a small and medium business where they actually have to manage all of the users in their bank account from a governance perspective.
We've rethought that and built something that is more intuitive for small and medium businesses to use than what's on the market. That CEO told me that one of the reasons why that they were selecting Alkami is what we showed them from, it's called sub-user management. We showed them from a sub-user management perspective, he felt like was gonna be easier for his organization to use, and more importantly, easier for his customers to use. Clearly, the product was important to us to be able to be competitive in the bank market.
The dividend that it's paying is that now, as credit unions are looking to attract deposits, every credit union CEO that I meet with has as part of their topic, whether or not they're gonna do this as a strategy, but it has as part of their topic, "Hey, we're considering increasing our investment in business banking because that is a good source of stable deposits, and can you talk to me about what you do from a business banking perspective?" In summary, it's helping us be competitive in the bank market, but it's also helping us because of the desire that credit unions have to attract new deposits, and they see small and medium businesses as a good source of new deposits. That's a fairly easy add-on for them since they already have the Alkami platform.
Andrew, just to provide some more of a quantitative explanation. If you look at our new logo cohort in 2022, just over 40% took business banking on their initial order, when banks were about a third or so of the portfolio. That kind of speaks to what Alex was just describing. When you look at Q1, you know, 60% of the new logos that we signed took business banking. It is an area where we've invested in the platform. We've improved the functionality. We feel like it's more than game time ready, and it's more about share of voice and marketing and communication around where Alkami's at on that side of the market.
Very helpful. Thank you, guys.
Our next question comes from Saket Kalia with Barclays. Please go ahead.
Okay. Hey, good afternoon, guys. Thanks a lot for taking my questions and squeezing me in here. Yeah, maybe Bryan, I'll start with you. You know, a lot of focus just on the and, frankly, the numbers showing, right, the resilience in the business. I had a little bit of a question for you just on backlog. I think you said we have about 42 clients in backlog. I might have missed how many users we have in that backlog, but maybe the question is: Are those clients that are going to be implemented, are those timelines sort of set in stone? Like I said, is there any chance that those implementations could delay just as we sort of think about how the user base here grows in 2023? Does that make sense?
No, it does. 1.4 million users. Those 42 financial institutions represent 1.4 million digital users. The implementation date is scheduled, and there's a date that we're trying to land to have the financial institution live on our platform. That's primarily driven by the contractual end date of their current provider. Things can happen during implementation outside of our control. Sometimes it's related to some of the systems that you're integrating with. It could be the core provider. It could be even other systems that can shift out an implementation date a couple of weeks. Sometimes they accelerate a couple of weeks.
In large part, we generally land the implementation date within, you know, a couple of weeks of what the original expectation is. There can be some extraordinary circumstances sometimes where that is not the case. Generally, when it's items that are in our control, we're sticking that original schedule date.
As Brian said, the scheduled date is not a date of convenience for the customer. The scheduled date is always backed up to their getting off of another system. Both the customer and Alkami have an incentive to drive towards the scheduled date.
That's a great point. That's a great point. Alex, maybe for you if I could squeeze a follow-up. You know, just talking a little bit about, you know, the credit union versus bank, you know, composition earlier. I was wondering if you just zooming out, could you just talk about the difference in backdrop or defensiveness, right, from a macro perspective for credit unions versus banks in terms of their willingness to spend and invest in this backdrop?
I would say generally, you know, if you think about a business banking product, the bank is charging their customers to use that, right? There's a willingness for a bank to invest in a business banking product because that's, like, things like an ACH Alert and our business banking product are revenue-generating products for those institutions. There is a willingness there. I would say generally, a credit union has been more focused on the member experience itself and delivering a great service to the member. That's a very generalized comment. However, in my individual conversations with the institutions and specifically with the credit unions, since that was your question, the credit unions will invest in our products for one of three reasons.
There are absolutely I was with a credit union just two weeks ago, $2.4 billion growing with a, you know, with a lot of growth strategy and they are a loan-forward credit union. Their strategy is to produce loans and produce revenue through those loans. You'll have some credit unions that are very much revenue forward credit unions. They don't mind talking about selling products. You have others that see this as a service channel and think about costs that they take out of the service channel. Then you see other credit unions that are just very focused on the member experience itself.
I was talking with one CEO, we were talking about the, you know, the digital or digital marketing capabilities. She said, "I wouldn't even call this digital marketing, right? For us, this is an investment in member personalization, and that's what we've always been about. That's always been our DNA, and so we're gonna invest in it because we're investing in member personalization." Probably gave you more than you wanted, but there's a pretty wide range of reasons why people invest.
Got it. No, I'll take it. Thanks a bunch, guys. I appreciate the time.
This concludes our question and answer session, and our conference is also now concluded. Thank you for attending today's presentation.