Company Description
AppLovin Corporation engages in building a software-based platform for advertisers to enhance the marketing and monetization of their content in the United States and internationally.
It operates through two segments, Software Platform and Apps. The company's software solutions include AppDiscovery, a marketing software solution, which matches advertiser demand with publisher supply through auctions; MAX, an in-app bidding software that optimizes the value of a publisher's advertising inventory by running a real-time competitive auction; Adjust, a measurement and analytics marketing platform that provides marketers with the visibility, insights, and tools needed to grow their apps from early stage to maturity; and Wurl, a connected TV platform, which distributes streaming video for content companies and provides advertising and publishing solutions through its AdPool, ContentDiscovery, and Global FAST Pass products.
It also offers SparkLabs, which uses app store optimization to enhance ad visibility; AppLovin Exchange, which connects buyers to mobile and CTV devices through a single and direct RTB exchange; and Array, an end-to-end app management suite for mobile operators and end users.
In addition, the company operates various free-to-play mobile games. It serves individuals, small and independent businesses, enterprises, advertisers and advertising networks, mobile app publishers, indie studio developers, and internet platforms.
AppLovin Corporation was incorporated in 2011 and is headquartered in Palo Alto, California.
| Country | United States |
| Founded | 2012 |
| IPO Date | Apr 15, 2021 |
| Industry | Software - Application |
| Sector | Technology |
| Employees | 1,745 |
| CEO | Adam Arash Foroughi |
Contact Details
Address: 1100 Page Mill Rd Palo Alto, California 94304-1047 United States | |
| Phone | (800) 839-9646 |
| Website | applovin.com |
Stock Details
| Ticker Symbol | APP |
| Exchange | NASDAQ |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| IPO Price | $80.00 |
| CIK Code | 0001751008 |
| CUSIP Number | 03831W108 |
| ISIN Number | US03831W1080 |
| Employer ID | 45-3264542 |
| SIC Code | 7370 |
Key Executives
| Name | Position |
|---|---|
| Adam Arash Foroughi | Co-Founder, Chief Executive Officer and Chairperson |
| Vasily Shikin | Chief Technology Officer |
| Victoria Valenzuela | Chief Legal Officer and Corporate Secretary |
| Katie Kihorany P. Jansen | Chief Marketing Officer |
| Herald Y. Chen | Advisor to the Chief Executive Officer and Director |
| Andrew Karam | Co-Founder and Vice President of New Initiatives |
| Matt Stumpf | Chief Financial Officer |
| Omer Hasan | Vice President of Operations |
| Dmitriy Dorosh | Vice President Controller and Principal Accounting Officer |
| David Hsiao | Head of Investor Relations |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Apr 23, 2024 | ARS | Filing |
| Apr 23, 2024 | DEFA14A | Additional definitive proxy soliciting materials and Rule 14(a)(12) material |
| Apr 23, 2024 | DEF 14A | Other definitive proxy statements |
| Apr 4, 2024 | 144 | Filing |
| Mar 14, 2024 | 144 | Filing |
| Mar 14, 2024 | 144 | Filing |
| Mar 14, 2024 | 8-K | Current Report |
| Mar 11, 2024 | 144 | Filing |
| Mar 8, 2024 | 144 | Filing |
| Mar 8, 2024 | 144 | Filing |