AppLovin Corporation (APP)

AppLovin Operating Metrics

Period Ending	Mar 31, 2025	Dec 31, 2024	Sep 30, 2024	Jun 30, 2024	Mar 31, 2024	Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021	Sep 30, 2021	Jun 30, 2021	Mar 31, 2021
Average Revenue Per Monthly Active Payer	52.00	52.00	52.00	52.00	48.00	47.00	46.00	46.00
Average Revenue Per Monthly Active Payer Growth	8.33%	10.64%	13.04%	13.04%	4.35%	2.17%	12.20%	6.98%
Monthly Active Payers	1.50M	1.60M	1.60M	1.60M	1.80M	1.80M	1.80M	1.70M
Monthly Active Payers Growth	-16.67%	-11.11%	-11.11%	-5.88%	-	-5.26%	-18.18%	-26.09%

Revenue by Segment

Period Ending	Mar 31, 2025	Dec 31, 2024	Sep 30, 2024	Jun 30, 2024	Mar 31, 2024	Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021
Advertising	3.70B	3.22B	2.80B	2.47B	2.17B	1.84B	1.57B
Advertising Growth	71.09%	75.05%	78.24%	79.84%	68.50%	75.55%	58.81%
Apps	1.43B	1.49B	1.49B	1.49B	1.46B	1.44B	1.46B	1.51B
Apps Growth	-2.05%	3.04%	1.92%	-1.46%	-9.96%	-18.47%	-23.87%	-26.32%

Adjusted EBITDA by Segment

Period Ending	Mar 31, 2025	Dec 31, 2024	Sep 30, 2024	Jun 30, 2024	Mar 31, 2024	Dec 31, 2023	Sep 30, 2023	Jun 30, 2023	Mar 31, 2023	Dec 31, 2022	Sep 30, 2022	Jun 30, 2022	Mar 31, 2022	Dec 31, 2021
Advertising	2.89B	2.44B	2.09B	1.80B	1.55B	1.28B	1.04B
Advertising Growth	86.81%	91.47%	100.27%	107.06%	95.69%	57.80%	30.53%
Apps	282.06M	277.01M	261.83M	248.78M	228.70M	226.95M	244.55M	256.75M
Apps Growth	23.33%	22.06%	7.07%	-3.10%	-15.02%	-10.92%	7.75%	16.92%

Source: Business metrics provided by Main Street Data and sourced from official company press releases and documents.