American Rebel Holdings, Inc. (AREB)

NASDAQ: AREB · Real-Time Price · USD
0.4354
-0.0362 (-7.68%)
At close: Jan 21, 2026, 4:00 PM EST
0.4897
+0.0543 (12.47%)
Pre-market: Jan 22, 2026, 8:57 AM EST
-7.68%
Market Cap3.42M
Revenue (ttm)9.01M
Net Income (ttm)-36.33M
Shares Out 7.85M
EPS (ttm)-191.25
PE Ration/a
Forward PEn/a
Dividendn/a
Ex-Dividend Daten/a
Volume22,819,054
Open0.4733
Previous Close0.4716
Day's Range0.4250 - 0.4798
52-Week Range0.4250 - 970.0000
Beta0.83
Analystsn/a
Price Targetn/a
Earnings DateNov 10, 2025

About AREB

American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women, including backpacks. In addition, it offers beer under the American Rebel Light Beer brand. The company markets its products through dealers; regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through its own website and e-comm... [Read more]

Founded 2014
Country United States
Stock Exchange NASDAQ
Ticker Symbol AREB
Full Company Profile

Financial Performance

In 2024, American Rebel Holdings's revenue was $11.42 million, a decrease of -28.62% compared to the previous year's $16.00 million. Losses were -$17.60 million, 80.9% more than in 2023.

Financial Statements

News

AMERICAN REBEL HOLIDNGS, INC. (NASDAQ: AREB) ANNOUNCES 1-FOR-20 REVERSE STOCK SPLIT WITH ROUND LOT SHAREHOLDER PROTECTION TO BE EFFECTIVE ON FEBRUARY 2, 2026, FOR ALL SHAREHOLDERS OF RECORD AS OF THE EFFECTIVE DATE

Nashville, TN, Jan. 21, 2026 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) — America's Patriotic Brand (the “Company”), today announced that it will effect a reverse stock split of ...

15 hours ago - GlobeNewsWire

CORRECTION - American Rebel Holdings, Inc. (NASDAQ: AREB) and American Rebel Light Beer Charge Into 2026: Virginia's Lawrence Distributing Company Added as Distribution Growth Accelerates and Retail Rollouts Expand

With Virginia momentum already underway through Valley, Lawrence Distributing brings heavyweight local execution to amplify chain interest, shelf gains, and on-/off-premise growth for American Rebel L...

5 days ago - GlobeNewsWire

American Rebel Holdings, Inc. (NASDAQ: AREB) and American Rebel Light Beer Charge Into 2026: Virginia's Lawrence Distributing Company Added as Distribution Growth Accelerates and Retail Rollouts Expand

With Virginia momentum already underway through Valley, Lawrence Distributing brings heavyweight local execution to amplify chain interest, shelf gains, and on-/off-premise growth for American Rebel L...

9 days ago - GlobeNewsWire

American Rebel Board and Executive Leadership Convert Approximately $2.05 Million of Accrued Fees and Compensation into Equity, Further Strengthening Stockholders' Equity and Reducing Accrued Liabilities

Board of Directors, senior management (including the President and Chief Executive Officer) and former President elect to convert accrued obligations into Series D Convertible Preferred Stock; action ...

13 days ago - GlobeNewsWire

American Rebel Holdings, Inc. (NASDAQ: AREB) and American Rebel Light Beer Announce Indiana Expansion with Working Distributors Partnership, Driving Nationwide Momentum in Distributor-First Growth

Family-owned Southwestern Indiana wholesaler, Working Distributors (AB) , to deliver America's Patriotic Beer across Knox, Warrick, Posey, Gibson, and Vanderburgh counties, amplifying reach alongside ...

13 days ago - GlobeNewsWire

West Coast Safe Company Drives Momentum With Over 35% Growth in Champion Safe Orders

Provo, UT, Jan. 06, 2026 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AR...

16 days ago - GlobeNewsWire

Champion Safe Company Recognizes West Side Safe and Gun of Marietta, Ohio for Strong Growth and Community Impact

Champion Safe Orders from Marietta's West Side Safe & Gun Surge 104% Year-Over-Year Provo, UT, Dec. 26, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of hig...

27 days ago - GlobeNewsWire

American Rebel (NASDAQ: AREB) Brings American Rebel Light Beer Christmas Party to Kid Rock's Big Ass Honky Tonk & Rock 'n' Roll Steakhouse to Nashville Tonight December 16, 2025 — Music Starts 6PM

Co-headliners John Stone and American Rebel CEO & Patriotic Rocker Andy Ross take over Nashville's ultimate honky tonk experience; Stone leads off at 6PM

5 weeks ago - GlobeNewsWire

American Rebel Holdings, Inc. (NASDAQ: AREB) Announces Fifth Pennsylvania Distributor – Ace Distributing – as American Rebel Light Beer's Rapid Distribution Network Expansion Continues

Ace Distributing, a 75-year-old top-tier beer wholesaler with 1,400+ retail accounts across 11 South Central Pennsylvania counties, joins American Rebel Light Beer's distribution network. Ace's award-...

6 weeks ago - GlobeNewsWire

Champion Safe Announces Significant Growth with Courtesy Sporting and Pawn in Carlsbad, NM

Long-time dealer expands safe purchases as demand rises for heavier-built, high-value security products Provo, UT, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company ( championsafe.com), a premi...

7 weeks ago - GlobeNewsWire

American Rebel Holdings, Inc. (NASDAQ: AREB) Adds Commercial Distributing Company to Accelerate American Rebel Light Beer's National Distribution-First Growth Strategy in Massachusetts

Third-generation, family-owned Molson Coors wholesaler with 90-year legacy, 1,500+ accounts, and unmatched service brings American Rebel Light Beer - America's Patriotic Beer to Western Massachusetts

7 weeks ago - GlobeNewsWire

Champion Safe Partners with Utah Department of Veteran and Military Affairs to Advance Suicide Prevention

As part of its commitment to this mission, Champion Safe Company recently donated 100 gun vaults to UDVMA. Provo, UT, Nov. 26, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company ( championsafe.com), a pr...

2 months ago - GlobeNewsWire

American Rebel Holdings, Inc. (NASDAQ: AREB) Adds Muller Distributing to Launch American Rebel Light—America's Patriotic Beer in Philadelphia and eastern Pennsylvania

Top-tier distribution addition (Muller, Inc.) extends Pennsylvania momentum . On-Premises launch begins early December 2025, Off-Premises rollout follows in Q1 2026

2 months ago - GlobeNewsWire

Champion Safe Celebrates Over 80% Year-over-Year Growth at Flagship American Rebel Store in Lenexa, KS

Safe sales drive explosive growth as the Lenexa showroom becomes a regional destination for Champion and American Rebel safes, CCW gear and apparel

2 months ago - GlobeNewsWire

Champion Safe Highlights Explosive 92% Year-to-Date Growth at SafeSource Pennsylvania

Acquisition of Champion's Lewisberry, PA Location Drives Major Expansion for Northeast Retailer Provo, UT, Nov. 13, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufac...

2 months ago - GlobeNewsWire

American Rebel Holdings, Inc. (NASDAQ: AREB) Files Q3 2025 Form 10-Q Showing Positive Stockholders' Equity of $3,378,257; Exceeds Nasdaq's $2.5 Million Equity Standard

Approximately $3.4M in Stockholders' Equity, Attributable to American Rebel Holdings, Inc. as of September 30, 2025 Nashville, TN., Nov. 12, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (“Am...

2 months ago - GlobeNewsWire

Champion Safe Celebrates Hyatt Coin Shop for 30% Year-Over-Year Growth in the Southeast

Provo, UT, Nov. 07, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company ( championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: ...

2 months ago - GlobeNewsWire

American Rebel Light Beer Launches 16oz Cans in Kroger — A Patriotic Retail Expansion Ahead of Veterans Day

Strategic openings in Clarksville and Nashville bring America's Patriotic Beer to two high-profile Tennessee markets Nashville, TN, Nov. 05, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NAS...

2 months ago - GlobeNewsWire

Matt Hagan Drives the American Rebel Light Beer Dodge//SRT Hellcat Funny Car to Victory at the 25th Annual Dodge NHRA Nevada Nationals

American Rebel Light Beer & Motorsports: A Powerful, Winning Combination - Converting Fan Passion into Lifelong Customers

2 months ago - GlobeNewsWire

American Rebel Light Beer Featured as the Primary Sponsor on Matt Hagan's Funny Car and John Hall's Pro Stock Motorcycle at the 25th Annual Dodge NHRA Nevada Nationals (Oct 30–Nov 2) —National FS1 TV Coverage

America's Fastest Growing Beer—American Rebel Light—and the NHRA continue to deliver a winning combination at the racetrack and on national TV, leveraging national sponsorships to transforming race-da...

2 months ago - GlobeNewsWire

American Rebel Holdings, Inc. (NASDAQ: AREB) highlights RAEK's recent acquisition of FirstPartyData.com — reinforcing its leadership in first-party data and AI-driven marketing

The unbeatable combination of America's Patriotic Brand and cutting-edge digital intelligence through our investment in RAEK is designed to achieve a singular goal: accelerating data-driven growth and...

3 months ago - GlobeNewsWire

Champion Safe Celebrates Cross Creek Outdoor Supplies for Explosive Growth in the Southeast

Provo, UT, Oct. 21, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company ( championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: ...

3 months ago - GlobeNewsWire

American Rebel Light Beer Secures Spring 2026 Distribution Placement Across All 416 Southeastern Grocers Locations — Including Winn-Dixie, Harvey's, and Fresco y Más — Marking a Major Regional Expansion with the #19 U.S. Grocery Chain

Strategic retail win accelerates national retail rollout and expands access to patriotic consumers across five Southeastern states for American Rebel Holdings, Inc. (NASDAQ: AREB)

3 months ago - GlobeNewsWire

American Rebel Holdings, Inc. (NASDAQ: AREB) Makes $1.5 Million Strategic Investment in RAEK — Building the First-Party Data Engine for the AI Economy

American Rebel — America's Next Great Success Story — Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in First-Party Data. Together, this powerful combination unites a rising consumer brand...

3 months ago - GlobeNewsWire

Champion Safe Company Expands Dealer Network with Guardian Lock & Security in Bismarck, North Dakota

Provo, UT, Oct. 02, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company ( championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: ...

4 months ago - GlobeNewsWire