Good afternoon, ladies and gentlemen, and welcome to The Arena Group third quarter 2022 earnings call. At this time, all participants have been placed on a listen-only mode, and the floor will be open for questions and comments after the presentation. It is now my pleasure to turn the floor over to your host, Mr. Rob Fink, Investor Relations. Rob, the floor is yours.
Thank you, Operator. Hosting the call today are Ross Levinsohn, Chairman and Chief Executive Officer, Doug Smith, Chief Financial Officer, and Andrew Kraft, Chief Operating Officer. Before we begin, I'd like to note that some of the comments made during this presentation may include forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking. Forward-looking statements relate to future events, future performance, and include, without limitation, statements concerning the company's business strategy, future revenues, market growth, capital requirements, product introduction and expansion plans, and the adequacy of the company's funding. Other statements contained in the presentation that are not historical facts are also forward-looking.
The company cautions investors that any forward-looking statements presented in this presentation or the company may take orally or in writing from time to time are based on the beliefs, assumptions made by and information currently available to the company. Such statements are based on assumptions and the actual outcomes will be affected by known and unknown risks, trends, uncertainties and factors that are beyond the company's control or ability to predict. Although the company believes that its assumptions are reasonable, however, these assumptions are not guarantees of future performance and some will inevitably prove to be incorrect. As a result, the company's actual future results can be expected to differ from its expectations. Those differences may be material.
Accordingly, investors should use caution in relying on forward-looking statements which are based only on known results and trends at the time they are made to anticipate future results or trends. Certain risks are discussed in the company's filings that are made with the SEC. In addition, references will be made to non-GAAP financial measures, adjusted EBITDA. Information regarding the reconciliation of this non-GAAP to GAAP measure can be found in the press release that was issued this afternoon and on the company's investor relations website. With all that said, I'd like to turn the call over to Ross. Ross, the call is yours.
Thank you, Rob. Thank you all for joining us today. The third quarter has been a time of incredible growth at The Arena Group, with some of the strongest results in our company's history. In Q3, we generated more revenue than in any quarter in our company's history. We were profitable for the quarter on an adjusted EBITDA basis. We expanded audience and engagement across all our properties, and we are now the 35th largest publisher with nearly 100 million users in the United States, according to Comscore. That's up 18 spots from number 54 at this time last year. We significantly improved our digital advertising line and our yield from advertising in Q3 2021 and from last quarter. We continue to see acceleration on the digital ad side of the business. I'm so proud of our ad sales and marketing team for driving this incredible growth.
We managed our cost aggressively, reducing our operating expenses versus Q3 of last year by more than $10 million while growing revenue by 12%. 86% of our growth in digital advertising was organic, and our acquisitions of both Parade and Morning Read are off to tremendous starts. For the first nine months of the year, our performance has been incredibly strong. We've grown revenue by 41% to $180 million. Gross profit has improved by 44% to $64.3 million. Our net loss has narrowed by over $13 million, and our adjusted EBITDA has improved by 76% to negative $3.1 million. Most importantly, we expect to see full year profitability this year. Against the backdrop of a very difficult economic climate, we outperformed the industry and that momentum has continued into Q4.
I could not be prouder of this team and our mission to build one of the most dynamic consumer businesses in our sector. Let me take you through a few key results. Third quarter total revenue grew by 12% to $66.7 million, versus $59.6 million in the previous year period, the highest quarterly revenue in our company's history. Of note, last year in Q3, we had both the Summer Olympics as well as the debut of our 2021 swimsuit issue, which this year occurred in the second quarter. In the third quarter last year, these events contributed a combined $4 million to our revenue line. Yet even without these two staples, and in the face of a recession, we grew our revenue by 12% year-over-year.
Third quarter digital revenue grew by 26% to $38 million and now accounts for 57% of total revenues, as compared to 54% last quarter and 51% during the same period last year. Digital advertising revenue increased 56% in the third quarter to a record $28.5 million from $18.3 million in the period last year. Other revenue, including licensing events and sponsorships, was $4.8 million in the third quarter, up 15% from the previous year. Our third quarter RPMs expanded, growing 10% as compared to the same period last year, and growing 17% as compared to the second quarter of this year. We are seeing yield improve. Third quarter gross profit was $26.2 million, a slight decrease of 4% compared to a gross profit of $27.4 million in the prior year quarter.
Again, this prior year quarter included the Summer Olympics and the release of SI Swimsuit, which together contributed approximately $4 million to our 2021 revenues. This year, SI Swimsuit's launch took place in the second quarter. Our year-to-date operating expenses increased by only 1% against revenue growth of 41% during the same period, reflecting our commitment to manage our costs aggressively while driving growth in key areas. Third quarter net loss improved by more than $8 million to $16.5 million. Of note, more than 100% of that $16.5 million was comprised of non-cash charges. Adjusted EBITDA was $3 million for the quarter, as compared to $3.3 million in the third quarter of 2021.
However, last year, $3 million of the $3.3 million was a result of an accounting benefit in print subscriptions and an accounting benefit in agency fees. Our year-to-date adjusted EBITDA improved by 76%, or $10 million, to a loss of $3.1 million, as compared to a loss of $13.2 million during the same period last year. We expect to deliver positive adjusted EBITDA in the fourth quarter and for the full year 2022. These results we are sharing today, especially given the backdrop of very challenging economic times and almost universal pullback from our competitive set, demonstrate the strength of our company, our business plan, the laser focus on operations, and the foundations we've laid over the past two years.
During the past few quarterly earnings calls, I have emphasized that strategic investments that we made in 2020 and 2021 to transform our business. It's clear from these results that those investments are paying off. While others in our industry are dialing back, our growth continues to accelerate, both on the top and bottom lines, driving value for our partners, our company, our important employees, and our shareholders. Of course, given these uncertain times, we continue to be extremely disciplined about how and where we deploy our resources and how we manage our business. As I highlighted earlier, we continue to manage our operations aggressively, investing in high growth areas, eliminating operations which we believe are not built for the future, and keeping a close eye on headcount and spending across the board.
We've taken actions this quarter to both optimize and accelerate our business in the coming months and years. In September, we announced that we had made the difficult decision to wind down Parade's print business. We acquired a broad set of assets when we completed the AMG/Parade acquisition in April. Over the past five months, we have invested in the Parade and Athlon digital businesses and concluded that we should wind down the Parade print operations. I want to thank all the employees who spent many years working on this incredible asset, and I'm very confident about the future of this brand.
While it's never easy to close down a business, especially one that's been in operation for so many years, we are confident that by shifting our resources from print operations to Parade's digital business, we will not only protect but strengthen Parade's legacy of providing high-quality entertainment and lifestyle content to consumers. That decision is already paying off. Parade's Q3 digital revenue is up 70% compared to the prior year quarter under previous management, and monthly average page views are up 18% sequentially compared to Q2, according to Google Analytics. We have taken great care to work closely with our partners throughout the newspaper industry to ensure continuity of service and expanded opportunities on the digital side. I'd like to mention our incredible distribution team, led by Kevin Gregg, for their tireless work with more than 900 newspaper partners.
We've had significant interest from many of those partners in working with us on the digital side and with our Parade e-edition. We continue to look for assets that we can either acquire or partner with in a highly accretive way. We have a healthy pipeline of opportunities to expand our vertical model and brand portfolio in the coming months. In September, we announced our acquisition for our golf partner, Morning Read, with whom we've partnered for over a year now. The acquisition and subsequent launch of SI Golf has brought high-quality golf content to our audiences during the most dynamic time in golf history.
By fully bringing Morning Read into The Arena Group and expanding our playbook, we are confident that we will see the same strong traffic growth that we've driven across other properties. We are also diversifying and devoting resources to growth opportunities where we see the most value across The Arena Group, in particular e-commerce and syndication and licensing. Our e-commerce business continues to grow with over 2.4 million products sold via Sports Illustrated and TheStreet in Q3. During Prime Day in July, we averaged a 63% click-through rate and a 22% conversion rate on our extensive coverage across multiple brands. We plan to continue to expand our e-commerce capabilities in Q4 and beyond. Our Q3 syndication business and revenue far exceeded our expectations as we added new licensing partners and expanded existing deals, and we anticipate further growth in the future.
Our audience development team continues to see strong follower growth across all social channels, where we also saw record social video views as we continue to focus on this high growth area of the market. Overall, audience growth has been strong yet again. In September, The Arena Group ranked as the 35th largest publisher in the U.S. according to Comscore, up nine spots from number 43 in August and up 18 spots from number 54 from the same time last year. It's clear that our strategy and our playbook are working across our more than 250 brands. In our sports vertical, our audience continues to grow, with the Sports Illustrated Media Group reaching the number four spot, according to Comscore rankings in the sports category in September.
In addition, yesterday, the Alliance for Audited Media released its Magazine 360 report, a measure of total magazine brand audiences across print, web, mobile web, and video. Sports Illustrated is ranked as the second fastest-growing magazine brand, measured as a comparison of the first nine months of 2022 audience compared to last year. These are huge achievements for our teams and reflect the breadth and depth of our sports content, from high-quality sports journalism from Sports Illustrated, to breaking and trending sports news from The Spun, to deep team content from our FanNation publishing partners. We've also started applying our playbook to Athlon Sports, which we acquired as part of the AMG/Parade acquisition in April. As a result, Athlon's monthly average page views for the third quarter increased five-fold quarter-over-quarter, according to Google Analytics, another testament to the repeated success of our playbook.
In the finance vertical, we've continued to see strong traffic growth as we diversify TheStreet's editorial voices. It's been a full year since Jim Cramer left TheStreet, and TheStreet's monthly average page views and digital advertising revenue in the third quarter have more than tripled year-over-year. We continue to see TheStreet's content resonate on social platforms as well, with a 48% increase in Facebook engagement in Q3 compared to the prior year quarter, according to ListenFirst. We have also opened our news desk on the floor of the New York Stock Exchange, and Twitter video views have increased by 62% in Q3 as compared to Q2, according to ListenFirst, as we continue to focus on producing high-quality live video content.
In our lifestyle vertical, anchored by Parade, we have driven strong traffic growth on Parade.com since acquiring the property in April, and I'm proud to share that just last month, for the first time, the Parade Lifestyle Group broke the top ten in the Comscore rankings of all lifestyle publishers. We're very optimistic about continued growth at Parade, especially as we reallocate resources from the print business to our digital businesses. At our HubPages business, our playbook and content strategy have now expanded across 10 sites with plans to double that number in 2023. As a result of this strategy, our total HubPages monthly average page views in Q3 grew by 92% or 88.2 million from the same period last year. I'm extremely proud of the growth that we've achieved across all of our verticals this quarter.
I'd like to share more about our outlook for the fourth quarter and beyond, but first, I'd like to let Doug Smith, our Chief Financial Officer, take you through the numbers. Doug?
Thank you, Ross. Let me turn to the results. In the third quarter, revenue was approximately $66.7 million, up 12% compared to $59.6 million for the third quarter last year. Breaking down our revenue, total digital revenue of $38 million represented 57% of our total revenue and grew 26% versus the third quarter of last year. Digital advertising revenue of $28.5 million was up 56% versus the third quarter of last year. This growth was driven by a 32% increase in traffic across all of our major business lines, as well as a 10% lift in revenue per page view.
The yield improvement was a result of higher mix of direct digital advertising, which is a much higher priced product. 86% of this digital advertising growth was organic, driven by the traffic and yield improvements, with the acquisition of the Athlon and Parade properties accounting for the balance of the growth. Digital subscription revenue was $4.6 million, down 40% as compared to $7.7 million in the prior year quarter as we transitioned some of our digital subscriber base at TheStreet to new products catering to the influx of new users that Ross mentioned. This decline was largely offset by the increased digital advertising at TheStreet, driven by the near tripling of traffic in this year's third quarter versus the prior year.
Other digital revenue, largely licensing and syndication, increased by 15% year-over-year to $4.8 million during the third quarter of 2022, despite the fact that the Sports Illustrated Swimsuit Issue launch added $3 million of revenue to the third quarter of last year. The growth in licensing and syndication revenue is driven by renewed relationships as well as growth with existing licensing and syndication partners, and it leverages our existing content with no outlay of incremental expenses. Print revenue decreased 2% to $28.7 million from $29.3 million in the prior year quarter, primarily related to a planned decrease from Sports Illustrated magazine as we reduced the rate base from 1.7 million to 1.2 million so that we could focus on more profitable subscribers.
This was largely offset by the addition of the Athlon publications which were acquired during the second quarter of 2022. Gross profit decreased slightly to $26.2 million compared to a gross profit of $27.4 million in the prior year quarter. Our cost of revenue increased by 26% versus the prior year quarter, primarily due to the increase in printing distribution and fulfillment costs of $5.8 million, which was largely a result of the Athlon Parade acquisition in the second quarter of 2022. We announced that we would be shutting down the Parade print this month, eliminating the unprofitable aspects of the business. Total operating expenses were $38.6 million in the quarter compared to $49.8 million in the prior year quarter.
This decrease was primarily driven by lease termination costs of $7.3 million that were recorded in the prior year quarter and a decrease in selling and marketing expenses of $2.8 million. The decrease in selling and marketing costs is primarily due to a decrease in subscription acquisition costs, agency fees largely, to $3.2 million, and advertising cost reductions of $0.9 million and stock-based compensation of $0.6 million. This was partially offset by increases in payroll of selling and marketing and account management support teams of $2 million and circulation cost increases of $0.8 million, both of which were a result of the addition of the Athlon properties.
As a result, net loss was $16.5 million as compared to $24.7 million in the prior year quarter, an improvement of $8.2 million or 33%. Over 100% of the third quarter of 2022 losses were non-cash charges, including stock-based compensation, amortization of platform development, depreciation and intangible assets and other non-cash charges. These non-cash charges totaled $16.6 million. 2022 third quarter adjusted EBITDA was $3 million, a 9% decline as compared to $3.3 million in the third quarter of the prior year, and this is primarily related to an accounting benefit in both print subscriptions and agency fees that added approximately $3 million to the prior year number.
Looking at liquidity, we ended the quarter at $13.3 million in cash and cash equivalents compared to $14.8 million at June 30 and $9.8 million at year-end 2021. In the quarter, net cash used in operations was $7.2 million. We had $3 million of tax payments to repurchase restricted common stock and $0.9 million of net acquisition payments and $1.2 million capitalized platform development expenditures. Primarily offsetting these payments was a $10.7 million borrowing under our working capital line of credit. With that, I'll turn the call back to Ross for closing comments.
Thanks, Doug. Q3 has been a record quarter for The Arena Group. Revenue and audience growth, profitability, a hardcore focus on optimizing operations and an eye towards further growth. We are continuing to sharpen our focus for Q4 in 2023 and despite the economic outlook, our performance and the visibility we have for Q4 and Q1 remained positive. I am extremely optimistic about what's to come. Our strategy and playbook are working with strong audience and revenue growth in our key segments and across our KPIs. The M&A market is improving as companies across our industry struggle against uncertain economic data. We will continue to look for opportunities that are accretive and that fit our strategy. We are transforming great brands to operate in the digital age. We are accelerating strong business models by integrating businesses into our verticals anchored by those great brands.
That one-two punch has enabled us to dramatically improve margins, and the investments we've made throughout the last 24 months are bearing fruit today and will in the future, with revenue and audience growth, profitability, and by driving value for our shareholders. With that, I'd love to answer any questions that you have. Back to you, operator.
Ladies and gentlemen, the floor is now open for questions. If you have any questions or comments, please press star one on your phone. We ask that while posing your question, you please pick up your handset if listening on a speakerphone to provide optimum sound quality. Please hold while we poll for questions. Thank you. Your first question is coming from Mark Argento of Lake Street Capital Markets. Mark, your line is live.
Hey, good afternoon, guys. Looks like a really strong quarter. Glad to see the models continuing to click along here, especially in this environment. Just wanted to drill down a little bit. You had mentioned RPMs continue to be, you know, pretty solid. Just wanted to see what kind of trends you're seeing here post-quarter. Also, you know, maybe you could juxtapose the various segments, financials versus sports or lifestyle as well. Thanks.
Sure. Hey, Mark, thanks. We're seeing RPMs continue to improve. You know, Q4 is always the best quarter as it relates to yield. There's clearly stress in the industry. We're seeing it almost daily, being reported, you know, across all outlets, including TheStreet. We have laid a lot of groundwork over the last couple of years. That coupled with our audience growth and those Comscore numbers that I'm referencing, and really the hard work that our sales team is doing, led by Avi Zimak and Jeremy Foss, is really paying off. We've seen expansion in our RPMs, which is revenue per thousand, on our pages. Obviously, we've seen growth in our businesses. We're optimistic.
We're obviously into Q4 at this point and have some visibility for the rest of the year. As I said, I think we certainly were adjusted EBITDA positive in Q3. I think we'll be adjusted EBITDA positive in Q4, and I think we will be for the whole year. Optimistic on a segment-by-segment basis, obviously, we don't break that out, but what I can say is that we're seeing growth across the board, fairly consistently across, you know, Parade, our lifestyle vertical, which is our newest, TheStreet. I referenced some numbers of just tremendous digital ad growth there, on TheStreet side, and then at our sports group, continued growth across all those brands within our sports group. Doug, feel free to jump in if you'd like.
No, I think you hit most of the important points. I would also add, you know, as I mentioned, that one thing that's also improving our yield is that we continue to see a higher mix of direct digital advertising as opposed to programmatic, where we get higher pricing. That, you know, that improvement in the mix as well as the improvement in the underlying CPMs is what's driving it.
Yeah. Hey, Mark, just as a reference, I hit it in the script, but you know, our RPMs were up 10% over the same period last year, and they grew 17% Q2 to Q3 this year. We're seeing acceleration on the yield side of our ad business. As Doug said, we're out there selling more direct deals. We're excited about Q4. We've got some, obviously, you know, a lot of sports, a lot of volatility in the stock world, a lot of opportunity on the lifestyle side of things. You know, there's a lot of holiday movies and big TV shows launching. We're seeing commerce opportunities as well. There is a lot that we can point to.
In addition, we will be announcing the Sports Illustrated Sportsperson of the Year in December, which is always an anchor event for the company and usually attracts very strong sponsorship and advertising.
Yeah, thanks for that additional color. That was really helpful. Just one other quick one. Noted you kinda called out in the, I think in the script, but also maybe in the press release, but the kinda licensing and syndicate revenue opportunity, you know, as you guys continue to grow the content, the breadth of the content, just wanted to better understand kinda the opportunity there. Could that be a significantly bigger business over time, you know, given, you know, you're able to check a bunch of boxes of some of these other publishers in terms of the breadth of content?
Yeah, great question. One thing of note that we didn't touch on in the script, as we said, the SI Swimsuit edition in 2021 happened in Q3, and there is a significant contribution to that line. There was a significant contribution to that line in 2021. That was not in this year. We showed about 15% growth, but it's actually greater if you extract the SI Swimsuit business and moved it, you know, into another quarter. We're seeing real acceleration in how we monetize content that we're producing. In simple terms, we produce it once, and we can monetize it multiple times. We've got some great partnerships with traditional media companies, with digital companies across the board, ranging from MSN and others.
What we're seeing is the ability to take quality content and distribute it multiple times to multiple places, whether it be Apple or MSN or newspapers around the country. You know, that's part of the great thing about trusted brands like Sports Illustrated or Parade or The Street. We're able to take that content and move it around. Yes, we have very high hopes for that business. It's already a significant line for us, and we think that's only gonna grow.
Great. Thanks, guys.
Thank you very much. Your next question is coming from Daniel Wolfe of 180 Degree Capital. Daniel, your line is live.
Hey, Ross, great quarter, and the rest of the team as well. As we look out and you see all of the news that publishing ad tech is having massive trouble, layoffs, taking guidance down, you guys are the opposite. I know before you spoke about historically that performance-based advertising as advertisers are really looking for performance, that's a place where you benefit. Is that how? Are you winning market share and new customers because they are seeking out that high performance? Or what is it that is really, in your mind, separating you from these other groups that are out there that are really running into trouble?
Yeah. You know, great question. There is stress in the marketplace. I think dollars are shifting around. I think Q4, you'll probably see a much larger scatter market than anybody had anticipated. That's probably true for television and print assets as well as digital. You know, in sort of dissecting some of the earnings of our competitors or big digital publishers online, there is, it seems, a move not only to performance but also to quality brands. So, some of the biggest publishers in the country are seeing real pressure. We're seeing the opposite. I think some of that is attributable to our growth in terms of audience. Some of it is attributable to the hard work that our teams are doing.
We're doing a lot of direct deals that have custom components to them, so we're out listening to advertisers and understanding what they need, and that's heavy lifting. It's not just a bot looking for a specific segment of an audience. It's attaching a sponsor or a brand to our brands in a way that's meaningful, and then tracking it and doing the back-end work for it. I think it's a combination of great brands, great growth of our audiences, really hard work from our teams to deliver it. At the center of it is great, you know, experiences for the consumer, great content, trusted content, trusted brands. I think all of that matters. You know, advertisers may be holding money some, but we think that money's still out there, and the flow of RFPs that we've seen have been pretty strong.
You know, some of it is each part of what I just mentioned, Dan, Daniel. You know, I think we're optimistic about where we sit today. Yes, there's a lot of stress in the marketplace for a lot of our competitors, but as I've said, we've seen nothing but sequential growth, quarter-over-quarter. You know, we've headed into the two biggest quarters generally for our business. Q3 was really strong, and Q4, at least early, the indications are very positive.
That's great. As you think about, you know, going forward, and you've mentioned this in the past, but, you know, hitting sort of that inflection point of potentially having a full year of positive EBITDA, a positive EBITDA in the core and next quarter as well, do you think we're really at that inflection point with the business that substantial growth in the bottom line is? You know, if things continue along the path you're on, that we're at that point where we start to see really not only acceleration on the top line, but also pretty substantial acceleration on the bottom line?
I do. We've talked about it over the last several calls. We have much better visibility. Our system, the infrastructure, that we've built, which we've talked a lot about, we have spent real money investing in our platform, in our people, in the data, in the tools that we have, in our sales team, et cetera. We have the ability to drop businesses onto this platform, whether we own them or we partner with them in a very, very accretive way. That coupled with the results of what I'd count as eight real experiences with brands where we've taken them from either being distressed to profitability or brands that were doing okay, but once they got into our ecosystem accelerated dramatically. We have a lot of case studies on that, and that bodes well for us in the future.
You know, when you think about the stress that a lot of companies are under, we're seeing real opportunity to grow this business both organically in the work we're doing on audience development and the playbook that we're running, but also through acquisition in a highly accretive way. We've been very disciplined in how we acquire. What we're seeing in the M&A landscape is prices that have come down really dramatically in the last six months. You know, I think there is a lot of pressure for a lot of companies out there, and I think we can get bigger, faster, if we do it wisely.
That's great. Thanks, guys. Keep it up and look forward to catching up again soon.
Thank you. Thanks, Dan.
Thank you very much. Your next question is coming from Dan Day of B. Riley. Dan, your line is live.
Hi, you guys. This is actually Kat on for Dan. One question I had was, with the move to all digital at Parade, how should we be thinking about modeling the G&A and selling and marketing lines within OpEx in 2023?
Sure. Doug, you wanna jump on that?
Yeah. The G&A line, there's not a whole lot in G&A from the print side of the business. There was a significant sales force, as indicated in our press release and in the conversation we just had. We will see some reduction in that cost line. You know, the bulk of the expenses of the Parade print business are in cost of revenues between their print production costs as well as their content and editorial costs, which are included in cost of revenue.
Great. Okay. One more from me. It looks like growth margins for the full year for 2022 should come in a little under 40%. Can you give any kind of commentary on where you expect this to trend in 2023?
Well, we haven't been given guidance. You know, we didn't give guidance this year because of the Parade acquisition and our, you know, need to determine what we're gonna do with the business. I think we'll probably be in a position to give guidance in the fourth quarter looking out into 2023. Not at this time.
Okay, thank you very much.
Thank you. Your next question is coming from John Fichthorn of Dialectic Capital. John, your line is live.
Before it blew up, I've already been pitching it and already got the directors and everything else, and they're all getting.
Hey, John.
John, are you? Your line is live.
Let me tell you about this opportunity quickly.
Okay. Ladies and gentlemen, if anyone else has any questions, remember it's star one on your handset. Thank you very much. Gentlemen, it appears we don't have any further questions in the queue. I will now hand back over for any closing remarks.
Thank you. I wanna just thank everyone for joining us today and mostly thank our employees for just an incredible quarter and first nine months. I wanna thank them all for the hard work that's gone into this year, and we're super optimistic about the future. Thank you all for joining, and we'll talk to you next quarter.
Thank you so much, ladies and gentlemen. This does conclude today's conference call. You may disconnect your phone lines at this time and have a wonderful day. Thank you for your participation.