Good afternoon. Thank you for attending today's Asana Q4 and Fiscal Year 2023 Earnings Call. My name is Danielle. I will be the moderator for today's call. All lines will be muted during the presentation portion of the call with an opportunity for questions and answers at the end. If you would like to ask a question, please press star followed by one on your telephone keypad. It is now my pleasure to pass the conference over to our host, Catherine Buan, Head of Investor Relations. Catherine, you may proceed.
Good afternoon, and thank you for joining us on today's conference call to discuss the financial results for Asana's Q4 and fiscal year 2023. With me on today's call are Dustin Moskovitz, Asana's Co-Founder and CEO, Anne Raimondi, our Chief Operating Officer and Head of Business, and Tim Wan, our Chief Financial Officer. Today's call will include forward-looking statements, including statements regarding our expectations for free cash flow, our financial outlook, strategic plans, our market position, and growth opportunities. Forward-looking statements involve risks, uncertainties, and assumptions that may cause our actual results to be materially different from those expressed or implied by the forward-looking statements.
Please refer to our filings with the SEC, including our most recent annual report on Form 10-K and quarterly report on Form 10-Q, for additional information on risks, uncertainties, and assumptions that may cause actual results to differ materially from those set forth in such statements. During today's call, we will discuss non-GAAP financial measures. These non-GAAP financial measures are in addition to and not a substitute for or superior to measures of financial performance prepared in accordance with GAAP. Reconciliations between GAAP and non-GAAP financial measures and a discussion of the limitations of using non-GAAP measures versus their closest GAAP equivalents are available in our earnings release, which is posted on our investor relations webpage at investors.asana.com. With that, I'd like to turn the call over to Dustin.
Thank you, Catherine. Thank you all for joining us on the call today. Despite a challenging year, we finished our fiscal 2023 with strong growth, driven by our continued success serving enterprise customers and meaningful progress towards profitability. Q4 revenues grew 34% year-over-year, fiscal year revenue grew 45% year-over-year. This growth was fueled by some of the largest companies in the world who are Asana customers and represent industries such as media, automotive, professional service, manufacturing, healthcare, transportation, logistics, telecommunications, and financial services. During the fiscal year, we closed deals with three of the world's largest automotive manufacturers. In Q4, the momentum in our non-GAAP operating margins turned the corner, we expect to continue positive momentum over the next several quarters.
We expect to drive significant improvement in non-GAAP operating margin this coming year as we focus on operational efficiency and growth, which Tim will talk about more. We look towards fiscal 2024, we're focusing even more on our go-to-market strategies. We'll be scaling our winning playbook across the entire sales organization, increasing operational excellence and discipline, and ensuring we have proven enterprise talent to lead. We expect the current challenging macroeconomic environment to continue for the near term, we're encouraged by the way the longer-term trends are playing out. The need for digital transformation isn't going anywhere. Customers are making multi-year commitments with Asana as they look to disrupt the status quo and get measurable ROI and time to value for their investments. When companies want to consolidate their spend on work management, we're winning.
We're fortunate to serve and learn from some of the most innovative organizations in the world. Working with companies across major sports leagues, financial services, media, multinational consumer goods, and manufacturing has also given us unique insights into potential growth opportunities and the areas where we need to evolve in the coming years. I'm excited that Asana has reached the stage where these investments can be leveraged to create value across many more large enterprise customers. Core to serving these customers is the way our product has evolved as well. We believe Asana has the most scalable architecture and data model and can support the most users, the largest volume of work, and incredibly complex workflows. The Asana platform is quickly becoming the work management solution of choice for large organizations looking to transform the way they work.
There are four areas where we've seen recent traction in the enterprise: Goals, cross-functional collaboration, compliance, and integrations. Asana Goals was already the number one goal product, according to the G2 Enterprise Objectives and Key Results software market. The vast majority of our $100,000 or more customers use Goals, and over 90% of the ones that do connect them to work. Companies are moving goal management from standalone OKR vendors into Asana, and CIOs are recognizing our product as a consolidation opportunity. Our customers continue to realize value from Asana's cross-functional capabilities, which allow people from multiple teams to work together seamlessly. In order to run their business processes, cross-functional collaboration is not a thing businesses do, it's everything they do. Asana is a critical platform that allows companies to work the way things get done.
As we've mentioned before, virtually all of our customers use Asana cross-functionally. If you look at the nature of the work within each customer, the majority of their work in Asana is cross-functional collaboration, in contrast to other applications that track single projects for single teams. This number is even higher for customers spending more than $100,000. We see an even higher proportion of this cross-functional collaboration in the features we've built as we've moved up market, including Goals and Portfolios. For compliance, our newly launched HIPAA offering is enabling customers to bring more of their patient care management workflows into Asana. We have dozens of customers using our HIPAA solution just four months after its release, and we continue to see opportunities open up in healthcare and healthcare insurance-related deals. We're also seeing traction as more and more companies build integrations with Asana.
Integrations help customers make better use of existing investments and improve the productivity and quality of work across their applications. These include HubSpot, Rules integrations with Gmail, PagerDuty, and Twilio. Salesforce for Goals is our first out-of-the-box integration for Asana Goals, and it was just rolled out to customers this quarter. We're already seeing an over 50% increase in Salesforce integration from our top 100 customers. When work happens in Salesforce, the progress of linked goals in Asana is automatically updated, making it easier to monitor impact and make informed decisions. On March 28th, we'll be hosting our first event of the year, Asana Forward. This virtual program will feature cutting-edge research and real-life insights from Asana customers, Amazon Web Services, Zoom, T-Mobile, Live Nation, and Morningstar.
Attendees will hear why these companies chose work management software and how they're doing change management, supporting new revenue streams, and using IT to drive process excellence. Those attending will also learn firsthand about Collaborative Intelligence, the next phase of Asana's proprietary technology, the Work Graph. Asana led the way in defining the work management category, we're taking the next step to shape the future of work. Before I close, I want to mention some of the industry recognition Asana has recently been given. In Okta's most recent Businesses at Work report for 2022, Asana is the fastest-growing app in our category, among the top 50 most popular apps on the Okta platform. Asana was named as a leader in the Forrester Wave Collaborative Work Management Tools Q4 2022 report.
The report specifically differentiated Asana for how our Work Graph data model connects information, people, and objectives that drive work through the organization, and how our goal management structure helps organizations connect disparate teams with a common focus. Asana was also recognized as a top 100 in Glassdoor's Best Places to Work award for the fourth time. By Newsweek, in cooperation with Plant-A Insights Group, Asana was awarded one of America's Greatest Workplaces for Diversity 2023. I also want to highlight the release today of our fourth annual Anatomy of Work Global Index, an in-depth analysis into how work has evolved during this time of rapid volatility.
Conducted by Global Web Index on behalf of Asana, the 2023 Anatomy of Work Global Index surveyed the behaviors and attitudes of more than 9,000 knowledge workers across the United States, the U.K., Australia, France, Germany, and Japan to understand the impact of cross-functional collaboration, including what's working and what's not. The report highlights that successful cross-functional collaboration helps organizations tackle challenges more effectively, leading to more revenue growth and adaptability for business, and how clear goals contribute to business success by boosting collaboration, innovation, and employee engagement. This report is another example of how Asana continues to serve as a thought partner to our customers on the future of work. There are three things I want to reiterate before handing it over to Ann. First, we're building a long-term, sustainable business focused on both growth and profitability.
In Q4, we improved our non-GAAP operating margin by over 14 percentage points year-over-year. As you can see from our guidance, we're expecting to improve our non-GAAP operating margin by 19 percentage points for the full fiscal year in 2024. This would be a 50% improvement versus fiscal year 23 through a combination of efficient investment and growth. Second, we're planning for pricing and packaging opportunities in the future to better match price to value for our enterprise customers. This is another area where larger deployments help us understand where we can evolve and add more value. We also expect this work to generate better leads for seat expansion and new opportunities in the future to upsell using add-ons. Third, as I mentioned before, we're launching Collaborative Intelligence, the next phase of Asana's proprietary technology, the Work Graph.
Our virtual event will be on March 28th, featuring Amazon Web Services, Zoom, T-Mobile, Live Nation, and Morningstar. In fiscal 2024, we're aligning our actions to optimize for serving enterprise as well, which will be our key driver of growth. New use cases within existing customers and use cases that drive new lands. We've already been making progress in this direction and are now well-positioned to become the category leader, with consistently high reviews from users and analysts and the largest existing deployments in enterprise. The future of work is every organization working from a shared system of clarity and accountability built on the Asana Work Graph. Our strategy is focused on bringing that future to life. I'll turn it over to Anne.
Thanks, Dustin. The macro headwinds continue to impact our expansions and created longer sales cycles in Q4 and will continue to impact us going into fiscal year 2024. Top-of-funnel demand remained stable in the Q4 . Our free-to-paid conversion rate was also stable and helped feed our total customer number. We added 4,000 customers in Q4, consistent with the previous quarter. The softness in Q4 was somewhat offset by overachievement in our enterprise and strategic accounts. Our largest customers really tell the story of the kind of value and ROI Asana delivers and how much potential opportunity there is in the market. We have invested heavily in our enterprise products over the years, and we will further build our organizational go-to-market muscle in fiscal year 2024 for the growth opportunity ahead. We expect to see those investments fully materialize by the end of this year.
Beyond the macro headwinds, I also believe that this is an important time for us to be building for longer-term success. There are areas where I know we can do even better. We've identified additional opportunities for execution improvement, especially ramping sales reps and increasing productivity across the field and sales operations. We also recently reorganized territories and teams and rolled out new messaging in order to better position us for the next few years. There is still more work to be done to execute consistently and broadly in all regions around the world. When I look back, we had some significant highlights and momentum that will carry our business forward. Looking at our largest customers, they continue to grow with us for multiple years. There are a number of strategic use cases that drive these long-term investments. Digital transformation projects are our largest.
One of the world's largest consumer and industrial electronics manufacturers and IT service providers has been undergoing a company-wide digital transformation. Asana is being used by thousands of users across their transformation office, designers, marketing, business planning, and business systems project teams to gain more visibility and clarity into their cross-functional working processes they can execute and make business decisions faster. Another strong use case for Asana is global client and campaign management. One of the world's largest global consulting firms signed a global MSA, which cements Asana as the worldwide work management provider of choice for every office. Asana Goals has proven to be a significant differentiator in the market, setting and tracking goals across teams in the organization is a very compelling use case.
In fact, a revolutionary carbon transformation company is using Asana Goals to help achieve their mission to eliminate global emissions and build a fossil-free future. As Dustin shared, the vast majority of our cohort of customers with $100,000 or more in annualized spend use Asana Goals and connect them to work. Many of these long-term investments are multiyear agreements of which we have started to see more of. Another theme this quarter was vendor consolidation. As organizations look to simplify and streamline their vendors, Asana is winning vendor consolidation decisions. One of the largest marketing and advertising agencies in the world had a significant expansion with Asana in Q4. They signed a multiyear contract for our enterprise solution, expanding to 13,000 seats across 13 agencies.
Their agencies around the world use Asana as part of a strategic initiative to more effectively manage their clients' media and marketing campaigns to help grow their businesses and gain market share. Coupa, the platform transforming the way businesses manage their spend, signed a multiyear agreement for our enterprise solution in Q4. Across Coupa, customer-facing teams, marketing, IT, business operations, finance, and engineering rely on Asana to manage large strategic projects tied to company goals as well as their daily work. Eric Tan, CIO at Coupa, said, "We consolidated on Asana recognizing the importance of building a common platform for our employees and customer communities to work together to drive meaningful results." One of the world's most recognized brands in short-term vacation rental platforms chose our enterprise solution via a strategic multiyear agreement as their foundational collaboration platform in their consolidated tech stack.
This will enable the organization to create a consistent method for managing workflows across the business and to have a system of record for all work in the organization. This consolidation onto Asana will help them drive efficiencies now that the company is remote-first. It will improve accountability and alignment across the company so employees can focus their energy and effort on innovation and delivering the best experience for their customers. We're seeing expansions broadly across several diverse industries as we continue to expand beyond our leadership in the tech industry. We're seeing continued growth within the financial services industry. For example, one of the world's largest European exchanges significantly expanded their use of Asana in Q4 to thousands of seats. Asana is now heavily used within their product, data, engineering, analytics, and machine learning teams to manage their road maps and project execution.
We were the only work management platform that met their stringent security and compliance requirements. For those of you that love pizza, we saw a great expansion with PizzaExpress, the British multinational pizza restaurant and food retail chain with 360 locations across the U.K. and 100 overseas in Europe in Q4. They began using Asana in Q2 within their innovation team and will now be implementing Asana across all of their operations, including frontline employees, to drive growth in the business. In summary, we are seeing more multiyear deals, winning more vendor consolidation decisions, and continuing to diversify our enterprise success across more and more industries. All this said, we can do more. Looking forward, we have a number of big initiatives in fiscal year 2024. First, our strategic accounts initiative.
The goal of this initiative is to ensure that we are focused on our most leveraged account opportunities. We've already reviewed our top accounts by region to identify where our investments would be highly leveraged. With this initiative, we can focus even further on our account management, customer success, and R&D resources, where we will likely see growth opportunities and high ROI. These accounts represent some of the largest names in technology, telecom, professional services, retail, manufacturing, consumer goods, media, and financial services. We've already seen some proof of success. Our enterprise customers, which we define as organizations with over 2,000 employees, was our fastest-growing customer segment. Second, my goal is to increase average productivity per sales rep by 20% by the end of the H2 of fiscal year 2024.
We'll continue to improve our sales enablement capabilities and lead generation initiatives targeted at enterprise accounts. We'll also be elevating our sales playbook to focus primarily on high ROI workflows, quick time-to-value use cases, digital transformation, goals, and reporting, and ensuring that customers understand and experience that Asana is a must-have. Third, we will further build our enterprise leadership bench strength. In EMEA, Sanj Bhayro has recently joined as our new General Manager of EMEA. We also brought on board Shannon Sullivan Duffy as our new Chief Marketing Officer, and Neeracha Taychakhoonavudh has joined us as our new Head of Global Customer Experience. Together, these new leaders have over 70 years of combined experience in enterprise sales and marketing management and scaling fast-growing businesses from companies such as Salesforce and Oracle.
We're also actively recruiting for a new chief revenue officer who will help lead and accelerate our move further up market. With that, I'll hand it over to Tim.
Thank you, Anne. Q4 revenues came in at $150.2 million, up 34% year-over-year. Revenue from the U.S. grew 40% year-over-year, accounting for 61% of our total revenue. International grew 26% year-over-year, accounting for 39% of our revenue. Currency impacted our international growth rate by roughly 300 basis points and the overall growth rate by about 100 basis points. International growth would have been 29% year-over-year, and total revenue growth would have been 35% year-over-year without the impact of currency. Revenue from customers spending $5,000 or more on an annualized basis grew 42% year-over-year. This cohort represented 73% of our revenues in Q4, up from 69% in the year-ago quarter.
We have 19,432 customers spending $5,000 or more on an annualized basis, up 26% year-over-year. Our largest customers remain our fastest-growing cohort. We have 506 customers spending $100,000 or more on an annualized basis. The customer cohort is growing at 49% year-over-year. As a reminder, we define these customer cohorts based on annualized GAAP revenues in a given quarter. Our dollar-based net retention rates were lower but remained healthy across every cohort. Our dollar-based net retention rate was over 115%. Among customers spending $5,000 or more, our dollar-based net retention rate was over 120%. Among customers spending $100,000 or more, our dollar-based net retention rate was over 135%.
As a reminder, our dollar-based net retention rate is a trailing Q4 average calculation. We continue to see stable gross churn rates overall and across the cohorts and low churn in our large accounts, demonstrating the value we deliver for our enterprise customers. However, we expect our overall dollar-based net retention rates to trend lower as companies remain mindful of the near-term economic challenges. As I turn to expense items and profitability, I would like to point out that I will be discussing non-GAAP results in the balance of my remarks. Keep in mind, non-GAAP results exclude stock-based compensation and the one-time restructuring costs that we incurred in Q4. Gross margins came in at 90.5%. Research and development was $51.6 million or 34% of revenue. Sales and marketing was $93.2 million or 62% of revenue.
G&A was $28.6 million or 19% of revenue, an improvement from 28% a year ago. Operating loss was $37.4 million, the operating loss margin was 25%, representing a 14 percentage point improvement versus a year ago. The improvement in our operating margin demonstrates our ability to drive more efficient growth and manage our operating expenses with increased discipline. Net loss was $33.2 million, our net loss per share was $0.15. Looking at the highlights from the full fiscal year. Fiscal year revenue grew 45% year-over-year to $547.2 million. We added almost 4,000 customers spending $5,000 or more on an annualized basis during the year. We also added 166 customers spending $100,000 or more on an annualized basis during the year.
Revenues from customers spending $100,000 or more on an annualized basis grew over 80% year-over-year. This cohort represented 25% of our revenues for the full fiscal year. Moving on to the balance sheet and cash flow. Cash and marketable securities at the end of Q4 were approximately $529.3 million. Our remaining performance obligations or RPO was $299.2 million, up 37% from the year-ago quarter. 84% of our RPO will be recognized over the next 12 months. That current portion of RPO grew 36% from the year-ago quarter. Total deferred revenue at the end of Q4 was $233.6 million, up 34% year-over-year.
Our free cash flow is defined as net cash from operating activities, less cash used in property and equipment and capitalized software costs, excluding the non-recurring items such as costs related to restructuring. In Q4, free cash flow was negative -$26.5 million or negative 18% on a margin basis, an improvement from the negative 37% from the year-ago quarter. We ended the fiscal year with 1,782 employees. Moving to guidance for Q1 fiscal 2024, we expect revenues of $150 million-$151 million, representing growth rates of 24%-25% year-over-year. We expect non-GAAP loss from operations of $40 million-$38 million, and we expect net loss per share of $0.19-$0.18, assuming basic and diluted weighted average shares outstanding of approximately 215 million.
For the full fiscal year 2024, we expect revenue to be in the range of $638 million-$648 million, representing a growth rate of 17%-18% year-over-year. We expect non-GAAP loss from operations of $130 million-$120 million. Operating margins of 19% at the midpoint of guidance, a 50% improvement from the fiscal year 2023. We expect net loss per share of $0.59-$0.55, assuming basic and diluted weighted average shares outstanding of approximately 219 million. Our guidance assumes the macro environment continues to create headwinds, especially in the first half of fiscal 2024. I'm also baking in some assumptions that our new leaders will need some time to execute on our strategies.
From an expense management standpoint, we implemented a number of initiatives to improve our operating margins, which you saw begin to manifest as early as Q4. First, we reduced our global headcount as part of a restructuring designed to better prioritize our resources on moving upmarket and improve operating efficiency for the long run. This reduction resulted in non-recurring restructuring charges of $9.3 million in Q4, which will be excluded from our non-GAAP results and free cash flow per our definition. Second, we are continuing to evaluate every investment, ensuring that we prioritize the highest ROI investments with shorter payback periods and aligning with our focus on moving upmarket. Third, we are continuing to evaluate our spend with every vendor, consolidating where there may be overlap and renegotiating our contracts to better match the value we are realizing with these providers.
We expect these expense-related initiatives will drive measurable improvements in our operating margins in fiscal year 2024 and beyond. Our guidance implies that operating expenses grow in the low single digits or essentially stay flat to the previous year. Despite the uncertainty with the macro environment, we have increased confidence in our ability to be free cash flow positive before the end of calendar 2024, while balancing growth and profitability. I'll hand it back to Dustin for some final remarks.
Thanks, Tim. One thing I want to add to my formal comments is that I'm planning to enter into a 10b5-1 trading plan on March 9, 2023, to purchase up to 30 million shares of our Class A common stock, subject to the required cooling-off period. I'm doing this because I personally believe Asana shares are undervalued given the scale of the opportunity I see in front of us. The work management market is an enormous underpenetrated market that I believe we're well-positioned to lead, especially in enterprise. Working alongside some of the most strategic leaders in their respective industries gives us unique insights into their complex enterprise needs and various business models. This helps inform our product strategy and positions us well to understand the future of work and helps solve our customers' most critical challenges over the long term.
Thank you, Dustin. Before I open it up to Q&A, I want to note that Mr. Moskovitz's statements regarding his trading plan to purchase shares of our Class A common stock may be considered forward-looking statements that are subject to risks and uncertainties, including that his trading plan may be modified, suspended, or terminated by him at any time, and there can be no assurance that the price and volume parameters of his trading plan will result in purchases of shares of our Class A common stock in line with his expectations in such forward-looking statements. With that, operator, we can open it up for Q&A.
Certainly. If you would like to ask a question, please press star followed by one on your telephone keypad. If for any reason at all you would like to remove that question, please press star followed by two. Again, to ask a question, please press star one. As a reminder, if you are using a speakerphone, please remember to pick up your handset before asking your question. On behalf of the management team, we would like to ask that you limit yourself to one question and one follow-up question. The first question comes from the line of Brent Thill of Jefferies. You may proceed.
This is Annick Baumann for Brent. Dustin, in the face of decelerating top line, which is undoubtedly macro-led, what continues to give you faith that you will ultimately win the enterprise, and what is left to do to solidify that position?
Yeah, thanks for the question. There are a lot of things that I think are really positive signs for us. You know, I think that the thing that I feel most excited about is just the strength of the really impressive customers that we have and how healthy those accounts are. Even though we've seen headwinds in the form of longer sales cycles that we talked about, you know, this quarter and last quarter, we know that there is still really high utilization even when the deals are stalled. We know those customers aren't going to competitors, and we have a lot of signs from them that they intend to expand with us over time.
You know, we feel really great about the places where we've landed already, especially in the Fortune 100 and other enterprises. We think there's just a ton of room to expand there. We know that when we do see consolidation conversations, and customers looking to really take the next step and commit to a partner, we're really well-positioned. We often win those, thanks to the strength of the Work Graph and the way it facilitates cross-functional use cases. The fact that it's, you know, loved across many functions instead of specializing into one, and the credibility we have, not just from having the existing deployments, but also, from the high ratings we get from analysts that are focused on the enterprise segment.
Thank you. The next question comes from Jackson Ader of SVB. Please proceed.
Great. thanks for taking my questions, guys. The first one, Anne, I think it was you that mentioned some opportunities on pricing and packaging, specifically in the enterprise. I'm sure these are like, you know, still in the works, but any kind of y ou know, specifics you can give us, like ideas that are kind of bouncing around and also why, you know, just focus on the enterprise?
Hi, Jackson. Thanks so much for your question. Yeah, the updates we're exploring are really focused on aligning value for our customers. They're deeply informed by both existing enterprise customers as well as prospects we're speaking with and market analysis. Our priorities, as you might imagine, we are exploring a whole number of options. I think Dustin mentioned, you know, add-ons. Really what we're thinking about there is making sure that our enterprise customer needs are met and we're delivering for them and they're realizing value as they scale and grow with us. That's why we're focusing on that particular segment. Our current pricing and packaging plans have evolved over the years, specifically for the existing base. With the growth in enterprise, that's why we're laser focused on pricing and packaging for those customers.
Okay, great. Thanks. Then a quick follow-up. Actually just on those, like, the multiyear deal that you sign with these, you know, Fortune 100 companies, do the contracts, do they have, like, minimum seat ramps that go up through the multiyears? Is it adoption-based or are they buying, like, a big pool of seats, where there might create some shelf wear? I'm just curious how those multiyear deals are layered in.
Yeah. Hey, Jackson, this is Tim. I would say, you know, kind of the common theme that we see across these multiyear consolidation plays is, one, the fact that these customers want to consolidate on a scalable enterprise platform. In many cases, we are being deployed, and they're lowering their spend across some of the other work management players. That's one. Two, to the degree that I think, you know, as just given the macro, most companies are being very mindful of how many seats they buy, so they are buying up to their usage. These are all very healthy accounts. Now, to the degree that companies are growing, many times what we see is that they do ask for tranches on how they buy the next set of seats.
It does give them some flexibility to move up with some price certainty.
Thank you. The next question comes from the line of Alex Zukin of Wolfe Research. Please proceed.
Hey, guys. Can you hear me okay? Guys, can you hear me?
Yes.
Maybe just a few from me. One, you know, kind of generative AI question, which is par for the course right now for most investors, and then one financial one. Dustin, I guess long term, when we've kind of talked about visions for Asana, I think one of the visions you've always had is that ultimately Asana, based on the corpus of knowledge and interactions and cross-functional data that you have, you know, when an individual comes to work, you know, they could kind of ask your platform, "What's the next? What should I do today," right? Then it assigns, it could assign theoretically those next actions. What's the right way to think about unlocking the value of generative AI in the Asana product platform vision?
How do you see this evolving? How do you monetize this? Is it just table stakes that every work management vendor has? Would love to kind of get your thoughts on that, and then I'll ask a couple of math questions.
Yeah, great question. Obviously it's a really exciting time in AI. We've been following really closely. I also like to point out, you know, we're really close to the OpenAI team in particular. We share a board member in Adam D'Angelo, the CEO, Sam Altman, actually led our Series C a few years back. We've been able to talk to them about, you know, the best ways to leverage GPT in Asana and how they think about the future.
You know, to your question about, you know, leveraging the unique value of the Work Graph, you know, just to step back, there is a sort of larger arc, AI story for us that involves, you know, multiple kinds of technology, not just the ChatGPT style language models. We've been working with machine learning for a while now. We actually have some data-driven experiences in the product today, and we're continuing to build on that direction. We are also prototyping things internally with the language models and have a lot of exciting ideas there. In terms of the generative stuff, I actually think the exact use case you gave, I think you might be able to use language models for that.
I think the other machine learning approaches may be better suited. And we'll try both. I do think that there's a lot of other possibilities with generative models like summarizing long threads for you, writing up status updates, trying to just aggregate all the information in a project and, you know, pull out the highlights, summarizing meeting transcripts. We've already seen a lot of that from other SaaS products already. You know, we're students of the space, so we'll incorporate the best ideas.
I think whether or not, for the use case you suggested of really understanding, the corpus of data, the structure of data, what's important to that particular end user, I think whether you're using a language model or another AI approach, the structure inherent in the Work Graph and just the information that users are putting into our system just give us a leg up. We have more data for those models to read and understand, and create insights and, you know, help direct users to the most important work. I think, the Work Graph naturally ends up being an advantage, but definitely expect to see AI used across a variety of products.
That's awesome. I'll put in the joke about no more TPS report.
Exactly. No more handwritten ones anyway.
Thank you. The next question comes from Andrew DeGasperi of Berenberg. Please proceed.
Thanks for taking my question. Just maybe, back to the sales reorganization or I guess the changes you're making in the sales motion. Can you maybe let us know what led you to do this kind of drastic shift? What did you learn, I guess, over the last year or two since you've kind of really taken off on the enterprise side? Then, you know, generally, how is this reflect in the next few quarters in terms of the growth? I know you're baking in some conservatism in the guidance. Just wondering how should we think about this proceeding as we move through the year.
Hi, Andrew. It's Anne. Thanks so much for that question. The way we're thinking about it is we're really focused on building and scaling our enterprise selling infrastructure. We really, you know, we rapidly added to the sales team last fiscal year. Now we're frankly ensuring that all the operational systems and enablement support is scaling to meet that investment. Really what I'm laser focused on is to make sure our enterprise sales reps' time is focused on landing and expanding with the right customers and delivering fast measurable business value. That we're doing that much more consistently and repeatedly in every market. That's the focus that you'll see that we are committed to, that's also the focus as we bring on great new sales leaders, you know, around the world.
Then I think Tim will share a little bit more about the second part of your question.
Hey, Andrew. You know, just adding on to Anne, you know, I think Dustin mentioned this in the script. We do have 15,000 enterprise customers. When we look at the data, customers that are spending more than $100,000 with us, their net expansion rate this last quarter was 135%. When we, like, peel back the onion and look at the data, those expansions aren't through, like, just up tiering. Many of those, the vast majority of that growth and expansion is through seats and getting more deployment and across the company. That gives us a lot of confidence in terms of the strategy that we're moving forward with. That's one.
Two, in terms of the guidance, I think I mentioned this on the call a little bit, but just I think we're still seeing kind of there's a lot of macro uncertainty. The Fed is still likely to raise rates. There's geopolitical, you know, issues kind of about. I think we're trying to be really thoughtful in terms of kind of the first half being continuing to see challenges and that our customers, especially in the short term, will be very mindful of their spend. We've also baked in some time, so for our leadership changes to ramp up and for their strategies to take hold.
To the degree that there will be outperformance, I think it will come from the enterprise that businesses start releasing their budget and being much more thoughtful about investments. You know, my approach, I think, you know, if you ask me about guidance is I don't think there's a lot of downside to the guidance, and I would just not model or just be cautious on not having a lot of upside in the model this early in the year.
That's helpful. You know, just on a math question, that Alex didn't get to ask. I mean, just in terms of the OpEx, rising low single digits, in terms of what should we think about it? Should it be R&D really kind of growing a little bit faster overall, and you're just taking a cut to sales and marketing? How should we think about the moving parts on that?
Yeah. I think R&D as a percent of revenue will be relatively flat. I wouldn't say sales and marketing is a cut. I think the way to think about it is really a reallocation of where those resources were in prior years or even last year, where we're still focused kind of on the SMB and where we directed many of those resources towards moving up market. I think, you know, you'll continue to see leverage like you saw, this past, you know, this last quarter in sales and marketing, and you'll continue to see leverage in G&A. I would expect R&D to be relatively flat on a year-over-year basis.
Thank you. The next question comes from Rob Oliver of Baird. Please proceed.
Great. Thank you, guys. Can you hear me okay?
Yes.
Hello. Good evening. Yeah. Great. Hi. Thanks. Thanks so much, guys. A question, Dustin, for you or for Anne. It sounds as if the consolidation play is a nice change for you guys relative to last quarter. I know that, you know, Anne, you had mentioned last quarter that you guys were engaging more at the C-level. Can you talk a little bit more about those vendor consolidation wins you guys have had? Are they seat expansion that's coming at the expense of other vendors as people kind of do the same thing that Tim mentioned he's doing, which is rationalizing vendors? Are these C-level decisions, are they influenced by sort of the bottoms-up strength that you guys have with users?
Talk a little bit more about those consolidation wins. I just had a quick follow-up next.
Yeah. Hi, Rob. Thanks so much for your question. Yes, we're seeing consolidation wins for Asana, especially as CIOs are looking to drive consistency across their organizations and reduce the total number of applications that they're supporting. A couple of factors in our favor specifically are our proven ability to scale to over 150,000 seats and growing, and then the power of our Work Graph architecture, which really allows these organizations to consolidate multiple divisions or functions. You know, to your point, it's really driven by the strong usage and the love for the product that exists in the organization. A few other things that we've been seeing, you know, our Goals product enables executives to connect the company's top priorities to all the work that's necessary to achieve those priorities.
They can do that all in Asana. The majority of our 100K+ customers are using Goals, and 90%+ of those are using Goals connected to the underlying work. We're seeing that in this environment be especially valuable, and impactful.
Great. That's helpful. Thanks, Anne. I appreciate that. Tim, just one for you. I really appreciated the color around your thoughts relative to the cadence of the guidance through the year with Q1 obviously being strong, but it sounds like, you know, you're giving yourself some room there on the ramp with some of the new managers. How is headcount relative to where you think it needs to be on that guide and guidance, both sales headcount and sort of general headcount within the firm? Thank you.
Yeah. I would say, just from a headcount perspective, we're pretty comfortable with where we're at right now. To the degree that, you know, as we look throughout the year, we'll be looking for signs where we can invest. To the degree that, you know, pipeline is stronger than our expectation, productivity is increasing, deal cycle time is decreasing. All those things will kind of inform us on how fast we wanna grow our heads. At this point, I think we're fairly comfortable with what we have. We wanna demonstrate leverage in the business. You know, even if you look at our guidance, our operating margins are gonna improve, by about 50% year-over-year. I think it's.
Those are all progress that we wanna make sure that we're delivering, and we'll be very mindful of, kind of throughout the year.
Thank you. The next question comes from Brent Bracelin of Piper Sandler. Please proceed.
Good afternoon. I guess love to see the focus on the enterprise and some of these multi-year deals. Maybe for Anne or Tim on the NRR, even with some of the multi-year deals, that NRR rate did downtick. It's a little bit lagging 'cause it's trailing 12 months, but it did downtick. How much of that is, and that slowdown there is tied to just the macro slowing the pace of expansions across the base of it sounds like 15,000 enterprises, or are you also seeing a drag, or seat contraction with some of the broader layoffs that we're seeing in the tech space? Just trying to parse out what those drags are you're seeing.
I understand it's still very healthy, but in period certainly downticked, and would love to have a better explanation on what's contributing to those, that downtick in NRR.
Yeah, sure. Hey, this is Tim, Brent. I would say the color I would add to that is the NRR downtick is driven really by two things. It's really driven by expansions being lower than historic, primarily because companies aren't hiring as fast. The other piece is some downgrades within some of our customers, particularly in tech, who many of you know have had layoffs. When I look at the logo churn, those remain healthy, especially around our 50K and 100K customers. There's virtually zero churn or logo churn within those customer base. I think, like, in the short term, companies are kind of essentially kind of hunkering down a bit in terms of their spend, they're still deploying more seats.
To the degree that some of the companies that may have overhired and have had layoffs, we do see downgrades with that customer cohort. You know, when we, like, look at the data, the logo churn is healthy. For those companies that haven't had layoffs, some of these consolidation plays, those are all seat expansions.
Great. My last follow-up here is for Dustin. Now that ChatGPT has an API released, how quickly do you plan to test and trial and embrace some of these LLMs and AI transformers out there? Thanks.
Yeah. This is Dustin. Definitely intend to, you know, test them right away. We've been prototyping things, but I don't have anything to announce in terms of when we'll have customer availability on any of that.
Thank you. The next question is from Alex Zukin of Wolfe Research. Please proceed.
Hey, guys. On those math questions I promised, I guess first around the NRR, Tim, with the commentary about customers in tech verticals kind of, you know, downshifting or rightsizing, how long do you expect those trends to last? I guess the key question being, given it's a trailing Q4 metric, it's exiting the year clearly lower than 115 in aggregate. Where kind of is the confidence interval around where it troughs, and when do you feel like you're gonna be through the anniversarying of the primary cohorts that are downshifting? I've got a quick follow-up on just the revenue breakout for 5,000 up and 5,000 below.
Yeah. Sure, Alex. I think, like, when you kind of look at the NRR, I would say, you know, we will see some continued compression because it is a four-quarter trailing number. I would expect kind of Q3 and Q4 of this year to provide some better comps for us on that NRR, because it's kind of Q3 and Q4 was when we start, when we started to seen a lot more of the tech verticals start rightsizing and having more layoffs. That's kind of the timing in terms of the NRR, Alex.
Got it. I guess to the comments that you've made around being a little bit more conservative in your assumptions and giving the new sales heads time to ramp, looking for a CRO, that all makes sense. If should we assume that for the year, you know, revenue for customers that are spending over $5,000, does that go into, you know, the high 70s as a percentage of total? Because when you model it out, it still looks like even that cohort, you know, is gonna dip to the low 20s percent growth. Just help us a little bit understand what's happening there, and again, when that also kinda could start to bottom.
Yeah, I think. No, great question, Alex. I think you're referring to the number being in the low 20s, right? The way to think about it is, you know, we're gonna focus much more on the $50K and $100K cohort customers and pushing for much more moving upmarket than even just, like, slightly above $5K or the $5K-$10K. I do think, like, in aggregate, the $5K and above will continue to trend north as a percentage of our revenue, probably closer to, like, between 78% and 80%, as a percent of our total revenue over time. The focus is moving, even, you know, kind of more upmarket towards the $100K type of customers.
Thank you. The next question comes from George Iwanyc of Oppenheimer. Please proceed.
Thank you for taking my question. Anne, maybe following up on, you know, your comments on Goals, can you give us a sense of, you know, what you're seeing from workflow builder and automation and how that's helping with the consolidation activity you're seeing?
Yeah. George, thanks so much for that question. Maybe a good way to answer that is just an example with a customer that did consolidate. A leading global vacation rental platform consolidated last quarter on Asana to really enable every employee to have a single consistent place to collaborate and drive improved productivity and execution. And they've gone remote first. The rules, the automation, the workflows are really helping to make sure that there's no more siloed work for them, that there's improved accountability, and it's also providing more time for their teams to focus on innovation and improving customer experience for their millions of global customers. In fact, they have a dedicated center of excellence and an internal team partnering with our account team to really make sure they're making the most of every aspect of Asana.
We see those features all coming together. Now, since their entire organization is on Asana, the ability to then implement and connect all of their company goals down all the way through the organization to an individual level so they, you know, employees can come in and know exactly what matters, and how their work connects to their company goals. That's especially important for this organization, again, because all employees are completely distributed around the world. They're all just collaborating through technology and through Asana with one another.
You know, following up on that, you know, with all the sales changes you're making, can you give us some perspective on what you're doing with the channel and System Integrators?
The way that we think about channel and then partners overall is because our focus is on growing with enterprise customers in our priority markets, we really wanna ensure we're building those relationships in a really strategic way. For enterprise customers, strong partnerships with SIs and service partners actually are important, as well as our deep partnerships with best-of-breed software companies. Those are really important for our enterprise customers. With our channel partners, we really see them as important to helping us extend our reach in markets where we're still early and don't have our sales teams on the ground. That's the way that we're approaching not just our channel strategy, but our overall partner strategy.
Thank you. The next question comes from Robert Simmons of D.A. Davidson. Please proceed.
Hey, thanks for taking my questions. first, I was wondering, could you give us a little bit of a preview on what Collaborative Intelligence is, or is that too early for that?
Yeah, absolutely. We're really excited about the event coming up. you know, we've made a lot of progress over the years in getting our customers to put their projects and Portfolios and workflows into Asana, Collaborative Intelligence is really about aggregating the information that we see across those and giving, you know, leaders and executives more of that top-down view on how work is progressing. It really enables them to identify collaboration hotspots and make better, faster data-driven decisions. So really excited about that. We've been talking about AI a lot today. This is kind of like Asana Intelligence, a different version of AI, but it's also Collaborative Intelligence because really everyone is inputting their own view of the Work Graph.
We're able to provide, you know, views and insights that really take all those bits of information and put them into more of a coherent story.
Got it. That makes sense. Kind of reading between the lines between some of your comments, would it be fair to characterize the quarter as maybe a bit weaker on the SMB side, but actually pretty solid for your larger accounts customers, relatively speaking?
Yes. Yeah, Robert, I think that's a fair statement.
Thank you. The next question comes from Steve Enders of Citi. Please proceed.
All right. Great. Thanks for taking the questions here. I guess I wanna dig in a little bit about the, you know, some of the comments in the on the go-to-market side, talking about trying to drive 20% better kinda rep productivity kinda through the year. I guess however you kinda think about, you know, the biggest levers that you can pull to achieve that and the changes being made on that front. I guess for Tim, you know, how are you kind of contemplating the productivity changes and the guide and the outlook here?
Thanks so much. I appreciate you asking that and on productivity specifically. There's a couple of factors contributing to sales productivity. The first is about a quarter of our sales team is still ramping, and the second is that the reduction in force we implemented in November did impact productivity as managers and teams kind of adjusted to those changes. Our focus now really is on investing in several areas. Certainly the infrastructure, the tools and training needed to deliver repeatable and predictable lands and expands, especially in our larger accounts. That's a lot about, you know, enablement. It's also about, you know, our partnership internally with our enterprise technology team, investments in RevOps. It's all of that geared towards our enterprise selling motion.
We're, you know, we're excited about the early traction on that front, but know that we have a lot of work to do. Those are the areas that we are really focusing on.
Yeah. In terms of the guide, I would say if, you know, in Anne's comments, I'm not sure if you all heard it, but we really talked about that 20% ramping at the end. You can think of it as, we're making progress throughout the year. I would say to the degree that the reps actually, that our productivity, you know, we hit that 20% early in the year, that would probably be upside to the model.
Okay, perfect. That's helpful. Thanks for taking the question.
Thank you. The next question comes from Fred Lee of Credit Suisse. Please proceed.
Hey, good afternoon. It's very encouraging to see the significant increase in incremental margins in the quarter and also implied in the guide. Tim, you talked about evaluating every investment to prioritize high ROI investments with shorter payback periods. Can you tell us a little bit about some of those high priority investments that make the cut and some of the projects that take a back seat? Thank you.
Yeah, I mean, I think at a very high level, it's really kinda looking at our customer base and where we have penetration and the size of their employee base and where we think we can really make progress with those accounts versus, you know, smaller accounts where you may be capped at in terms of the number of employees. Even if when you break out the NRR, you can really see the difference between the downgrades and the churn and the smaller paying customers, the SMB and the VSB, and then the higher paying accounts, which are many times are kind of the enterprise customers, where you don't see logo churn and you really see more seat expansion.
I would say that's an area where we've done a lot of focus and kind of shifted, both our marketing spend and our sales capacity and trying to move more upmarket.
This is Dustin. I would just add there's also a regional angle to this. You know, we have different sort of, you know, CAC payback and LTV by country, and we focused a little more on where we, you know, already have, you know, strength in the market and where the market is just a stronger economy and more buying power. We've shifted some of our attention and more into our Tier 1, Tier 2 markets and less in emerging markets.
Great. Thank you for the color. Appreciate it.
Thank you. The next question comes from Jason Celino of KeyBanc Capital Markets. Please proceed.
Hey, thanks for fitting me in. Just one question, and maybe I'll just ask it plainly, but it sounds like you've built in some conservatism in the revenue guidance. How should we think about the conservatism or the aggressiveness of the operating margin framework given the so much improvement you're expecting? Thanks.
I would say, you know, we're committed to delivering free cash flow before the end of calendar 2024. We've made vast improvements in terms of the operating margin guide and, you know, hopefully we'll continue to underpromise and overdeliver for you guys. You know, that's kind of how I would characterize the guidance.
Thank you. Our last question comes from the line of Shebly Seyrafi of FBN Securities. Please proceed.
Yes, thank you very much. Can you talk about the linearity during the quarter? I noticed that receivables grew by 39% sequentially, much more than the 6% revenue growth. How was like January versus December, and how is February, which also passed, how was it versus January?
Yeah. you know, December is an odd one to compare to primarily because of the holidays. We certainly had a very, you know, I would say a solid finish to the fiscal year. I think I would tell you we're encouraged by what we're seeing right now with the conversations we're having with customers in February.
Okay. Also, it your seat growth was according to my model, like 33%. I mean, am I in the right ballpark? That was much more than your customer growth. Importantly, in my model at least, your price per seat was flat year-over-year, and I'm wondering whether you're modeling flat, up or down in 2024 for price per seat.
Yeah, I would say your model's not too far off in terms of seat. You know, I think we've talked on the call and even with, when we've done in-person meeting that, you know, the focus is seat deployment and getting as many seats as possible within these large enterprises, and that over time, we view price as just another lever for growth and moving those customers up as we deliver more value. You're not, you're not too far off in terms of how you're thinking about the business and how you should model it.
Thank you. With that, we'll conclude our question and answer session of today's call. I would now like to hand the call back over to the management team for closing remarks.
Thanks so much. Just a final thank you to everybody joining the call today. I know it's a busy season. We look forward to seeing you out on the road this quarter. Thanks again.
With that, we will conclude today's call. Thank you for participating, and you may now disconnect your line.