Company Description
Baidu, Inc. provides online marketing and non-marketing value added services through an internet platform in the People’s Republic of China.
It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and other products and services based on AI.
This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which allows users to upload, view, search, rate, share, favorite, comment, and follow, as well as offers a range of various user generated and professionally produced short videos.
It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups.
In addition, the company offers Baidu Apollo auto solutions; DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips.
The iQIYI segment operates an online entertainment video platform that offers original, professionally produced, and professional user generated and user-generated content.
The company was incorporated in 2000 and is headquartered in Beijing, the People’s Republic of China.
| Country | China |
| Founded | 2000 |
| IPO Date | Aug 5, 2005 |
| Industry | Internet Content & Information |
| Sector | Communication Services |
| CEO | Yanhong Li |
Contact Details
Address: Baidu Campus, No. 10 Shangdi 10th Street Beijing, 100085 China | |
| Phone | 86 10 5992 8888 |
| Website | ir.baidu.com |
Stock Details
| Ticker Symbol | BIDU |
| Exchange | NASDAQ |
| Fiscal Year | January - December |
| Reporting Currency | CNY |
| CIK Code | 0001329099 |
| CUSIP Number | 056752108 |
| ISIN Number | US0567521085 |
| SIC Code | 7370 |
Key Executives
| Name | Position |
|---|---|
| Yanhong Li | Co-Founder, Chairman and Chief Executive Officer |
| Junjie He | Interim Chief Financial Officer |
| Dr. Haifeng Wang Ph.D. | Chief Technology Officer |
| Shanshan Cui | Senior Vice President of Human Resources and Administration |
| Juan Lin | Director of Investor Relations |
| Victor Zhixiang Liang | Senior Vice President and General Counsel |
| Hui Lee Liu | Chairman of the Cloud Business |
| Dr. Dou Shen | President of Baidu AI Cloud Group and Executive of Vice President |
| Rong Luo | Executive Vice President of Baidu Mobile Ecosystem Group |
| Zhenyu Li | Senior Vice President and GM of IDG |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Apr 9, 2025 | 144 | Filing |
| Mar 28, 2025 | 6-K | Report of foreign issuer |
| Mar 28, 2025 | 20-F | Annual and transition report of foreign private issuers |
| Mar 17, 2025 | 6-K | Report of foreign issuer |
| Mar 12, 2025 | 6-K | Report of foreign issuer |
| Mar 7, 2025 | 6-K | Report of foreign issuer |
| Mar 7, 2025 | 6-K | Report of foreign issuer |
| Mar 6, 2025 | 6-K | Report of foreign issuer |
| Mar 5, 2025 | 6-K | Report of foreign issuer |
| Feb 25, 2025 | 6-K | Report of foreign issuer |