Good day, and thank you for standing by. Welcome to the Bridgeline Digital, Inc.'s second quarter 2022 earnings call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question-and-answer session. To ask a question during this session, you will need to press star one on your telephone. Please be advised that today's conference is being recorded. If you require any further assistance, please press star zero. I would now like to hand the conference over to your speaker for today, Mr. Thomas Windhausen. Please go ahead, sir.
Thank you, operator, and good afternoon, everyone. Thank you for joining us today. My name is Thomas Windhausen, and I'm the Chief Executive Officer of Bridgeline Digital. I'm pleased to welcome you to our fiscal 2022 second quarter conference call. On the call this afternoon is Ari Kahn, Bridgeline Digital's President and CEO, who will begin with a discussion of our business highlights. I will then update you on our financial results for the quarter and will conclude by taking questions.
Before we begin, I'd like to remind listeners that during this conference call, comments that we make regarding Bridgeline that are not historical facts are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.
The internal projections and beliefs upon which we base our expectations today may change over time, and we expressly disclaim and assume no obligation to inform you if they do. The results that we report today should not be considered as an indication of future performance. Changes in economic, business, competitive, technological, regulatory, and other factors, such as the impact of public health measures, could cause Bridgeline's actual results to differ materially from those expressed or implied by the projections or forward-looking statements made today. For more detailed information about these factors and other risks that may impact our business, please review the reports and documents filed from time to time by Bridgeline Digital with the Securities and Exchange Commission.
Also, please note that on the call today, we will discuss some non-GAAP financial measures when commenting on the company's financial performance. We do provide a reconciliation of our GAAP financials to these non-GAAP measures in our earnings release, which you can find a copy of on our website. I'd like to turn the call over to Ari Kahn, our President and CEO. Ari.
Thank you, Thom. Good afternoon, everyone. We had great sales our second quarter with 33 licensed sales, an all-time high for us. Our software is becoming increasingly out-of-the-box, which allows new customer licenses to contribute to our revenue more quickly and our licensed sales to services ratio to grow. As each of these customers goes live, typically in less than three months, we'll see their license fees drive strong MRR for the business. An important change to our new customer acquisition strategy is our partner network. We have a dedicated partner team working with ISVs and set of software vendors and agencies to win new business.
Agencies like Americaneagle.com and Xngage have been particularly strong, and they continue to be key agency partners to help us win new customers. On the ISV side, we've partnered with BigCommerce and Optimizely and won several customers together. Bridgeline is the only out-of-the-box B2B site search connector for Optimizely. Optimizely B2B customers can purchase HawkSearch directly from the Optimizely administrative interface. With Optimizely, we've helped several B2B distributors grow online revenue, including Crescent Electric, Cleaner's Supply, Torrco, and Gerrie Electric. We intend to expand our investments in the Optimizely partnership and the B2B distributor sector to build on this momentum.
Our partnership with BigCommerce continues to drive growth as well, with new customers in manufacturing and automotive. Together with BigCommerce, Bridgeline now powers several manufacturers, including Berlin Packaging, Techo-Bloc, and Waymaker. In addition to partner-driven sales, another important part of our strategy is cross-sales. With our expanding set of e-commerce apps, we can deliver faster and more efficient license sales by cross-sales. This provides tremendous value to our customers with continual and incremental improvements to their website, and it also drives more licensed sales per marketing dollar for Bridgeline as cross-sales require less advertising expenses.
More than 25% of our new license sales this quarter were from cross-sales. We expect cross-sales to continue to deliver growth as we release and acquire new products and as our customer base of more than 2,000 companies continues to grow. This quarter, we launched our E360 Dashboard to drive new sales and target cross-sales across our customer base. This dashboard provides online marketers an at-a-glance view of their site's revenue performance and makes recommendations as to how Bridgeline software can help them grow. The dashboard organizes the challenges and opportunities related to e-commerce down to three basic categories, traffic, conversion, and average order value.
This helps busy marketers sift through the noise and focus on the revenue-generating aspects of their online sales. We also launched our TruPresence brand this quarter. TruPresence is our product suite tuned specifically for the franchise industry. Franchises have unique challenges that we've addressed for several years. TruPresence allows franchises to manage thousands of franchisee websites with distributed SEO requirements and complex location requirements. In our second quarter, one of our largest franchise customers, Sport Clips, with nearly 2,000 locations, launched TruPresence location pages to help its customers find the nearest location and book appointments.
We also won another important franchise, 1-800-Radiator & A/C. 1-800-Radiator & A/C is one of the nation's largest inventories of auto parts. It selected HawkSearch to increase online B2B sales and improve site search and product recommendations throughout their parts catalog. WooRank and its DataBravo product continue to contribute to new online sales with long-term data license purchases for over $4,000 in MRR each quarter this fiscal year. Other wins this quarter include a top sporting goods wholesaler that chose HawkSearch to power its five e-commerce sites. We won several other sporting goods customers this quarter as well, including Sports Station, a top sports retailer in Asia with more than 250 locations.
In the United States, a leading privately owned bank with 1 million customers selected HawkSearch to increase their customer sign-ups on its corporate website. The bank chose HawkSearch for its powerful search recommendation engine and SEO features. This site will be implemented in partnership with Kentico on the Kentico Xperience platform. We're still strong in B2B distributors, and we're going to keep investing in this market as our reputation is building momentum. In Europe, one of the largest industrial equipment and services B2B distributors chose Bridgeline Celebros software to power their online store.
Celebros was selected for its natural language processing, Magento support, and B2B-specific features. A global biotech B2B distributor chose HawkSearch to help its customers find products in its online large catalog. HawkSearch was selected because of its general strength in the distributor sector and its references in electrical, medical, and automotive industries. Finally, Techo-Bloc, a landscaping distributor with over 700 stores across North America, chose HawkSearch to drive online sales in their multi-language catalog. HawkSearch's cutting-edge technology supports 20 languages, expanding customer acquisition opportunities and revenue across international e-commerce.
Last year, we made 2 acquisitions, and we continue to evaluate strategic opportunities. This is indeed a challenging environment for stocks right now, and we're only considering acquisitions that could be financed in a creative way. We believe the valuations of our targets are going to continue to drop through the year, and we intend to be patient and evaluate opportunities over time. The companies we consider need to have a customer base to whom we can cross-sell our existing products, and of course, products that can be sold to customers and attract new customers. We look to companies globally with an emphasis on North America and Europe.
We ended this quarter with $4.7 million in cash, and that was after paying nearly $1 million for deferred costs and debt for the WooRank and HawkSearch acquisitions. Our cash balance and projected operations position us well to continue our investments in sales and marketing and product innovation without requiring any additional capital for operations. At this time, I'll hand off the call to our Chief Financial Officer, Thom Windhausen. Thom?
Thanks, Ari. I'm excited to share with you this afternoon our positive financial results for the second quarter of fiscal 2022, which just ended on March 31, 2022. Total revenue for the quarter ended March 31, 2022, which was comprised of both subscription and license and services revenue, was $4.1 million versus $2.9 million in the prior year. Now going into each component of revenue. Our subscription and license revenue, which is comprised of SaaS licenses, maintenance, and hosting revenue, and perpetual license revenue, increased 66% for the quarter to $3.3 million from $2.0 million in the prior year period.
As a percent of total revenue, our subscription and license revenue has increased to 80% of total revenue for the quarter, compared to 69% in the prior year period. This increase in subscription and license revenue includes the impact of our prior year acquisitions of WooRank and HawkSearch, which have a high percentage of subscription revenue. Our services revenue of $0.8 million for the quarter was compared to $0.9 million as reported in the prior year period. As a percentage of total revenue, services revenue accounted for 20% of total revenue for the quarter.
Our cost of revenue increased 25% or $0.3 million to $1.3 million for the quarter ended March 31, 2022, compared to $1.1 million in the prior year period. As a result, our gross profit increased 54% or $1 million to $2.8 million for the quarter as compared to $1.8 million in the prior year period. Our overall gross margin percentage increased to 68% for the quarter, compared to 63% in the prior year period. Our subscription and license gross margins were 74% for the three months ended March 31, 2022, as compared to 70% in the prior year. Our services gross margin were 43% for the three months ended March 2022, as compared to 46% in the prior year period.
Our operating expenses increased to $3.4 million in the quarter from $1.9 million in the prior year period. This increase in operating expenses includes the operating costs from our businesses acquired last year. This has resulted in income from operations being a loss of $600,000 for the quarter as compared to a loss of $100,000 in the prior year period. Moving on to other income and expenses in the quarter ended March 31, 2022. A change in fair value of contingent consideration from other income expense was income of $0.5 million as compared to a slight loss in the same period in 2021. For the quarter ended March 31, 2022, the change in fair value of our liability classified warrants resulted in non-cash income of $0.4 million as compared to a $0.4 million non-cash loss in the prior year period.
Overall, our net income was $0.2 million for the quarter ended March 31, 2022, as compared to a net loss of $0.6 million in the prior year period. The change in net income included the impact of the fair value adjustments that I just mentioned. Moving to EBITDA, our adjusted EBITDA for the quarter was negative $0.1 million compared to $0.2 million in the prior year period. Moving on to our balance sheet at March 31, 2022. As Ari mentioned, we had $4.7 million of cash and accounts receivable of $1.4 million compared to last quarter end December 31, where we had cash of $6.4 million and accounts receivable was $1.3 million. At March, our total assets were $30.3 million and our total liabilities were $10.3 million.
Bridgeline looks forward to our continued success in the second half of this fiscal year and beyond as we continue to focus on revenue growth, product innovation, expanding our customer success, and delivering shareholder value. Thank you for joining us on the call today. At this time, we'd like to open the call up for questions and answers. Operator?
Thank you. At this time, the floor is now open for questions. If you would like to ask a question, please press star one on your telephone keypad. Again, that's star one on your telephone keypad. We'll pause for just a moment to compile the Q&A roster. We have a question from the line of Howard Halpern from Taglich Brothers. Your line is open. Please go ahead.
Well, congratulations guys. Great quarter.
Thank you, Howard.
Could you just go and describe how important is the development of that dashboard in both providing customer satisfaction and driving new sales of your offerings?
Right. Well, the dashboard itself. We've got about 25%, a little bit more than that of our new sales are happening within our existing customer base. We've got a pretty broad product catalog now. None of our customers actually own all of our software, and we're expanding inside of that. The number one lead generation tool for us for that 25% is the dashboard. It's allowing our customers to become aware of the different products that we have and making recommendations to when one of the products they don't own can help them.
They're notifying us on the other side and helping us understand which customers might get value from a product like HawkSearch, for instance, for us to speak with them. One of our customers, National Notary Association, bought HawkSearch this most recent quarter. We've helped them since they went online, driven a tremendous amount of revenue. They've got a complex product catalog. By recognizing that customers can convert to larger sales and you can increase average order value through being able to look at our dashboard is a great way for them, for instance, to see the different value that we have. As our product catalog grows, we're gonna do acquisitions.
We could release new products. That dashboard is gonna become even more important. Our customers are inundated with tiny companies all over the place saying, "Hey, you should buy my widget, buy this, buy that." They can't even make a decision because there's so much, so many options. The dashboard simplifies everything for them. Cuts it down to three basic categories. How do we drive more traffic to your site? How do we convert that traffic into a customer? How do we get each of those customers to buy more? By simplifying everything, that's where the value comes in for our customers. Keep it simple. Just tell me what I need to drive revenue, and they get that from the dashboard.
Okay. I guess another question in terms of the dashboard and potential for future acquisitions of product. Are you looking for acquisitions that might have a larger customer base? How easily have you made that dashboard to integrate all that to exploit a larger customer base?
Right. On our acquisition strategy integration is a huge risk on acquisitions. Integration meaning technically bringing products together. That was a big part of the initial concept behind the dashboard. We believe that in our space, growth, both organically and inorganically, is the best route for Bridgeline. To simplify integration by having a common dashboard that's really just integrating at the interface level and not down inside of databases and other lower areas where the integration risks compile, combine. It makes integration very fast. Like, all right, just put this dashboard on top of the product that we just acquired and let all of its customers learn about the rest of Bridgeline.
Add information about the new product that we acquired to the dashboard, so that all of Bridgeline's customers can learn about the new product that's available. It simplifies things quite a bit. On the M&A front, it's a little bit tricky right now because, I mean, the market has just fallen through the floor, and we're not sitting on a huge amount of cash to be able to just do an acquisition, take advantage of low valuations. We have seen expectations decrease for private companies for doing acquisitions, but we'll only do one if we can do it in a way that we're not diluting ourselves with the capital raise that happens at these depressed levels. The market will come back, it always does, but we're patient and watching.
Just one final one. Are you happy with the level of SG&A or sales and marketing expense going forward that you report this quarter in the quarter?
Yeah. We reported about $1.25 million in sales and marketing, and that's great, and we're gonna actually increase that a little bit going forward to be closer to about $1.5 million a quarter in sales and marketing. Our new customer win to sales dollar is right where it should be. We're looking at a lifetime value of about 3-to-1 on the customer acquisition costs. We think that that's healthy and appropriate, and it's time to continue to investing on the sales side and win even more deals.
Well, okay. Well, thank you, and keep up the great work.
Thank you.
The next question that we have is from the line of Walter Ramsley from Walrus Partners. Your line is open. Please go ahead.
Thank you. Congratulations. Excellent quarter.
Thank you.
I have to say. Got a few kinda detail questions, if you don't mind. The item that was mentioned with the contingent payments and that was adjusted to a profit. Can you just kinda go through that and explain what happened there?
Walter, I think that's one for Thom.
Okay. Sure.
Sure. The two things on our balance sheet that we have to adjust to fair value each period, the warrants and then the contingent consideration, or you'll probably hear it as earn-outs from the prior acquisitions. In the period, we had an adjustment as to what our expected ultimate payout will be, so reduced the liability. Then that change in the balance sheet comes through the income statement. We actually made the final payment on the one
what it was that changed. It's just they're not doing as good as you thought or the value of the securities that you're giving them, you know, went down.
Yeah. Some mechanics. It's not all revenue driven. There's some other operating results in there and mechanics and working capital adjustments.
Oh, okay. All right.
Sure. Final payment.
An operating thing. Okay. I get that. As far as the warrants, you mentioned that. Can you just tell us how many warrants are outstanding and then kinda review for us again when they expire and at what price?
Sure. About 1.7 million outstanding in our 10-Q, which we'll file tonight, we'll have a full table with all the exercise prices and the expiration dates. There really is no change in the warrants from our past quarter. There are a handful that do expire here in May 2022, not much change going forward in Q3. The weighted average price on those is around $4.
Okay. I don't know if you wanna get into it, but, are there any macroeconomic factors that are really either helping or weighing on the business, the supply chain, the inflation, the war, the lockdowns in China, you name it. Anything like that?
Not impacting us so much. There's a lot going on, right? For us, we've got some people in Israel, some in Belgium, and the rest in the United States and Canada, so not affected by the war. Macroeconomically, the main thing that we watch is we see that our stock price is down, and that just limits our ability to acquire a company with using stock. That's fine. We'll wait. I think the company's getting cheaper every day for a while, and we're buying private companies typically that will lag the public sector, we think, in terms of their valuation expectations.
All this other macroeconomic stuff for us doesn't impact us in supply chain either, and our customers are continuing to buy, so we haven't seen that reduce their investments in technology at all.
Okay. Well, you're like the only company in the world that seems to be saying that, but congratulations.
I hope I don't jinx myself here.
All right. Thanks again.
Thank you, Walter.
Again, if you would like to ask a question, please press star one on your telephone keypad. There are no further questions at this time. I would like to turn the call back to our presenters for any closing remarks.
Thank you. Everybody, thanks for joining us today. We appreciate the continued support of our customers, our shareholders, and our partners. We're excited about the business. I mean, things are really going well, and our growth prospects are better than ever. We look forward to speaking with you again on our Q3 fiscal call, and we'll see you all soon. Stay healthy and well. Thank you.
This concludes today's conference call. Thank you all for joining. You may now disconnect.