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Earnings Call: Q3 2018

Oct 29, 2018

Operator

Greetings, and welcome to the Bloomin' Brands fiscal third quarter 2018 earnings conference call. At this time, all participants are in listen only mode. A brief question and answer session will follow management's prepared remarks. It is now my pleasure to introduce your host, Mark Graff, Vice President of Investor Relations. Thank you, Mr. Graff. You may now begin.

Mark Graff
VP of Investor Relations, Bloomin' Brands

Thank you, and good morning, everyone. With me on today's call are Elizabeth Smith, our CEO, and David Deno, Executive Vice President and Chief Financial and Administrative Officer. By now you should have access to our fiscal third quarter 2018 earnings release. It can also be found on our website at bloominbrands.com in the Investors section. Throughout this conference call, we will be presenting results on an adjusted basis. An explanation of our use of non-GAAP financial measures and reconciliations to the most directly comparable GAAP measures appear in our earnings release on our website as previously described. Before we begin formal remarks, I'd like to remind everyone that part of our discussion today will include forward-looking statements, including a discussion of growth strategies and financial guidance. These statements are subject to numerous risks and uncertainties that could cause actual results to differ materially from our forward-looking statements.

Some of these risks are mentioned in our earnings release, others are discussed in our SEC filings, which are available at sec.gov. During today's call, we'll provide a recap of our financial performance for the fiscal third quarter 2018, an overview of company highlights, a discussion regarding progress on key strategic objectives, and an update on 2018 guidance. With that, I'd now like to turn the call over to Elizabeth Smith.

Elizabeth Smith
CEO, Bloomin' Brands

Thanks, Mark, and welcome to everyone listening today. As noted in this morning's earnings release, adjusted third quarter diluted earnings per share was $0.10 and combined U.S. comp sales were up 2.9%. This result was in line with our expectations. Q3's performance marked the seventh consecutive quarter of sales outperformance versus the industry. This reflects a continuation of the momentum we have built from our investments in the core guest experience to restore higher quality traffic over the medium to long term. This includes shifting media spend from mass marketing to digital personalization, the Dine Rewards loyalty program, and the rapidly growing off-premise business. Our strategic investments are gaining traction and are putting us in a position to capitalize on the change in customer dining behavior.

Today's consumer is increasingly seeking more convenience in their dining occasions, as well as how they engage and interact with brands. We believe our investment priorities are appropriately aligned with these evolving customer preferences, and that momentum and share gains will continue. We will leverage our scale, portfolio of brands, and data analytics to improve engagement with higher ROIs. Turning to the brands. Outback comp sales were up 4.6% in the third quarter, with traffic up 0.9%. This is Outback's fifth consecutive quarter of positive traffic and seventh consecutive quarter of positive comp sales. It is clear that the investments we have made to elevate the customer experience are driving healthy sales growth. A reminder, these investments were prioritized towards customer-facing improvements across food quality and portion enhancements, service upgrades, and improved ambiance. Ensuring our assets are current remain a top priority.

We are testing multiple design prototypes for our new interior remodel program. These new remodels will incorporate new design elements to modernize our look and feel, while also expanding the off-premise room to handle the higher expected order volume. We anticipate it will deliver approximately 3% traffic lift consistent with prior interior remodels. Once the prototype is finalized, we expect to substantially complete this program over a three-year period. We are relocating Outback restaurants as quickly as quality sites become available. Given the strength of the pipeline, we are on track to relocate 14 restaurants this year. This relocation program continues to deliver impressive results, and recent relocations are generating a sales lift well in excess of 30%. We feel very good about Outback. This is a strong brand with great consumer appeal, the best operators in the business, and is well-positioned to take further market share.

At Bonefish, Q3 comp sales were up 1.8%. Our effort to simplify execution while investing in food and the dining experience has returned the brand to its polished casual roots, known for fresh fish, innovative drinks, and superior service. Beginning in October, we rolled out an all-new brunch menu and expanded brunch to Saturday. We continue to migrate our marketing resources away from national towards more impactful local programs. This local philosophy helped define Bonefish as the unchained chain and is paying off in sales and profitability. At Carrabba's, comp sales were down 60 basis points in the quarter. Carrabba's remains focused on building healthy traffic and providing a great authentic Italian meal at affordable prices. We have shifted the marketing strategy for more complicated and disruptive LTOs towards excellent execution of the core menu and special occasions.

We are targeting more proprietary programs, such as our successful wine dinners and Amore Mondays, as well as growing off-premise via family bundles and delivery platforms to drive healthier traffic. We will be patient in rebuilding traffic based on superior food and execution, and we'll continue to migrate from discounting, which is down 37% year to date. Q3, Fleming's comp sales were up 0.5% with negative traffic. We made the conscious decision on Fleming's to move away from legacy value offerings such as our 5-6-7 bar menu, $29.95 prime rib, and some non-holiday gift card distributions. We anticipated the negative impact on traffic from these actions. They have had a positive impact on profitability. The brand is on track to have record profit. Fleming's will work on differentiating the brand from the traditional high-end steakhouse through localized menu selection and customer segmentation.

Our successful Dine Rewards loyalty program is performing well and now has over 7.2 million members. The program is attracting a healthier consumer and driving strong engagement across the portfolio. We will evolve the program to further leverage the customer segmentation opportunities provided by the data. Our investments in CRM strengthens engagement through more customer-centric communications while providing a higher return from marketing spending. For perspective, these investments have enabled us to reduce our advertising spend from 3.8% in 2016 to approximately 3.1% over the last two years while improving ROIs. Turning to off-premise. In Q2, our 240 existing delivery locations began to consistently hit established targets for several key metrics, including delivery time and deliveries per location. As a result, in Q3, we resumed the rollout of delivery and expect to add an additional 200 locations across Outback Steakhouse and Carrabba's by the end of the year.

We anticipate all delivery locations will be completed in 2019. We are very excited about our progress and the incremental opportunity it represents as we capitalize on the growing consumer demand for enjoying restaurant meals at home. Moving to international. Brazil comp sales were down 3.3% in the third quarter. The country has experienced a difficult environment due to unrest leading up to yesterday's presidential election. This has led to protests and a lengthy trucker strike that badly hurt the Brazilian economy, causing supply shortages and transportation gridlock that resulted in numerous lost operating days for many businesses, including our restaurants. We believe these dynamics were more event-driven rather than a reflection of the improving underlying health indicators of the Brazilian economy. GDP is set to have its strongest performance in four years, and reduced inflation and interest rates are having a positive impact on consumer demand and disposable income.

Therefore, we believe the current situation in Brazil is more temporary. We are already seeing signs of stabilization and experienced stronger trends as the quarter progressed, culminating in positive comp sales as we exited the quarter and an expectation that they will remain positive in Q4. While the potential for near-term volatility remains, we believe consumer confidence will resume the upward trend it has been on for the last few years now that the presidential election has occurred. The demand and love for our restaurants remains high, and we are performing well in a difficult environment. Most importantly, we remain well-positioned to continue to grow and take share in an under-penetrated casual dining market. In summary, we feel very good about the quarter and the sales layers we have in place to support continued momentum and earnings growth.

We now expect our adjusted earnings per share to be between $1.41-$1.47, up from our original guidance of $1.38-$1.45. This represents growth of between 18%-23% from 2017. We are on track for a very successful year at Bloomin' Brands. I want to thank our managing partners and JVPs across our concepts for their dedication and support in taking care of our customers and our people every day. These results would not have been possible without you. With that, I'll turn the call over to David Deno to provide more details on Q3. David?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

Well, thank you, Liz, and good morning, everyone. I'll kick off with discussion around sales and profit performance for the quarter. Before I begin, I'd like to remind everyone that when I speak to results, I'll be referring to adjusted numbers that exclude certain costs and benefits. Please see the earnings release for reconciliations between non-GAAP metrics and their most directly comparable U.S. GAAP measures. We also provide a discussion of the nature of each adjustment. With this in mind, third quarter financial results versus the prior year were as follows: GAAP diluted earnings per share for the quarter was $0.04 versus $0.06 in 2017. Adjusted diluted earnings per share was $0.10 versus $0.14 last year. The primary difference between our GAAP and adjusted EPS results is related to certain impairment, restaurant closing costs, and severance excluded from our 2018 and 2017 third quarter results.

A primary driver of our year-over-year change in both GAAP and adjusted EPS this quarter was a $7 million change in incentive compensations. As mentioned on our last call, we reduced our Q3 2017 incentive compensation accrual and did not have a similar adjustment in the third quarter of 2018. This change has had a $0.07 negative impact on our Q3 2018 EPS as compared to last year. Total revenues increased 1% to $965 million in the third quarter. This was primarily driven by a 2.9% increase in U.S. comp sales, as well as the positive impact of net restaurant openings. This increase was partially offset by unfavorable foreign currency translation. Adjusted operating income margin was 2% in Q3 versus 2.6% a year ago. A primary driver of our year-over-year margins this quarter was a $7 million change in incentive compensation that I previously mentioned.

This change had a 70 basis point negative impact on our Q3 2018 margins as compared to last year. Q3 adjusted operating margins were also negatively impacted by commodity inflation and wage inflation, as well as lower comparable sales performance in Brazil. These increases were partially offset by productivity initiatives and increases in average check. It's important to note that the U.S. segment adjusted operating margin was up from last year. Our investments in the customer experience are driving higher quality sales, which is improving our margins. Our international segment margins, which are largely driven by Brazil, were lower year-over-year. The Q3 adjusted tax rate was -21%. This was $0.02 lower than expected, due primarily to the benefit of discrete tax items as well as legacy stock option exercises within the quarter.

Given the unanticipated benefits in Q3, we have updated our tax rate guidance for the year. I will discuss that more in a moment. Although tax expense is negative for earnings purposes, we do anticipate paying our share of cash taxes for the year. On the development front, we opened five systemwide locations in the third quarter, including four international locations and one domestic Outback franchise location. We have repurchased $99 million of stock so far this year. We will continue to opportunistically repurchase stock and return cash to shareholders. As it relates to our capital structure, we currently have $400 million of interest rate swaps. We have used these swaps as a means to fix our interest rates on a portion of our debt. These swaps expire in May of 2019.

This past week, we took the opportunity to enter into new $550 million forward-starting swaps that will become effective once the existing swaps mature next year. This transaction will not have an impact on our 2018 results, but puts our fixed float mix in a more balanced position amid a rising interest rate environment. I would now like to take you through some thoughts on our 2018 guidance. First, we now expect U.S. comp sales to be between 2% and 2.5%. This is up from our prior guidance of 1.5%-2.5%. This change is driven by the sustained strength in our Outback business. Second, we expect the adjusted tax rate to be approximately 1% and our GAAP tax rate to be approximately negative 4% for the year.

The 2018 tax rate is expected to be lower due to the excess tax benefit of certain legacy stock option exercises, as well as the discrete items that I mentioned earlier. Third, we expect adjusted earnings per share to be between $1.41 and $1.47. This represents growth of between 18%-23% from 2017 on a comparable calendar basis. The new range is an increase from our original guidance of $1.38-$1.45. The increase in adjusted EPS expectations is driven primarily by the change in the tax rate, as well as the ongoing strength in our Outback business. We expect these increases will be partially offset by lower profit in Brazil and the impact of foreign currency translation. Other aspects of our 2018 guidance remain intact. A final note about our 2018 results.

We expect significant year-over-year improvement in Q4 2018 adjusted operating margin driven by a few key factors. First, we anticipate a $9 million or 90 basis point year-over-year benefit in incentive compensation. 2017 ended better than anticipated, and we accrued additional expense onto our year-end results in 2017. Second, we anticipate improved margins in the U.S. business. Our investments in the customer experience are paying off. We are seeing healthier traffic and improved flow-through that we expect to carry over to the fourth quarter. Finally, as Brazil moves past the recent elections, we expect to capitalize on our leading market position and return to margin growth in our international business. Given the strength of our fourth quarter margins, we anticipate positive operating margin growth in 2018. Please keep these in mind as you assess our fourth quarter. I would now like to provide a couple of brief thoughts on 2019.

First, we expect to have positive U.S. comp sales continuing our momentum for 2018. Second, we will have meaningful margin expansion in 2019 as we work to close the gap versus our peer group. We'll provide more details on these and other items, including EPS, on our February call. In addition, we will be hosting an investor meeting shortly after issuing our Q4 results. In summary, Q3 was a very good quarter for Bloomin' Brands. We remain confident that we are making the right and necessary investments to support long-term growth. Clearly, our investments in the core customer experience are paying off. We remain disciplined stewards of capital, and our improving capital structure provides increased flexibility to return cash to shareholders. With that, we will now open up the call for questions.

Operator

Thank you. To ask a question today, please press star one from your telephone keypad, and a confirmation tone will indicate your line is in the question queue. You may press star two if you would like to remove your question from the queue. For participants that are using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Please ask one question and one follow-up question. One moment while we pull for questions. Thank you. Our first question is coming from the line of Michael Gallo with C.L. King. Please proceed with your questions.

Michael Gallo
Analyst, C.L. King

Hi. Good morning

Elizabeth Smith
CEO, Bloomin' Brands

Morning, Michael.

Michael Gallo
Analyst, C.L. King

Just a couple questions. Obviously, you've had now really strong performance at Outback for really the last couple years, but particularly on the traffic side for certainly the last year. I guess as you get into those more difficult laps, you've been able to put forth a healthier level of traffic. It hasn't been driven by discounting. I was wondering if you'd give us some thoughts on how you sustain that momentum as you go through 2019 in a casual environment that continues to be fairly choppy. Then as kind of a follow-up to that, how you plan to do that and, as Dave said, materially improve the operating profitability at the same time? Thanks.

Elizabeth Smith
CEO, Bloomin' Brands

I have never felt more confident in the brand health in Outback and where Outback is, that gives us a lot of confidence that this is not about lapping. As you said, it's about seven consecutive quarters of same-store sales over performance, pretty significant, as well as five consecutive quarters of positive traffic. We feel very comfortable with where Outback is going to perform in Q4 as well as in the future. I think what really gives us those confidence is the brand health and the momentum. We've invested ahead of growth, and now we are able to monetize those investments. We invested in areas of where the consumer wants to go. That's in food quality, portions, and service. Our exterior remodels now pivoting to interior remodels, driving 4%-5%.

Our CRM and our mass personalization, a lot of time and patience went into investing capital dollars ahead of growth to build our data infrastructure and capability, now we're monetizing it. Our CRM program and our Dine Rewards program has 7.2 million customers, we're kind of only at-

Operator

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Elizabeth Smith
CEO, Bloomin' Brands

Hello, everyone. This is the Bloomin' Brands team rejoining the conference call.

Operator

Thank you. Mr. Gallo, please continue with your questions.

Michael Gallo
Analyst, C.L. King

Yeah. I think I had asked it, and I think I'm not sure where it cut off, but I think I was asking about continuing the momentum, and I think Liz was kind of halfway through.

Elizabeth Smith
CEO, Bloomin' Brands

Okay. Sorry about that, Max. All of the lines in our building are down, and I'm particularly disappointed that it got cut off during Outback because I love talking about Outback and Outback's performance. Just to briefly catch us up. We're not concerned about lapping because we build multilayers that are based on brand health and where the consumer are going. Momentum's going to continue to beget momentum, and I haven't ever felt as confident in Outback's forward momentum. That's centered around the investments that we've made in the box on quality, service. The vast majority of our strength is our in-house traffic, and that's directly applicable to the superior execution that we're having in the box. We've got the best operators in the business with Gregg Scarlett and the entire team, and that's what's driving the in-store volume.

The other things are the layers that we've built in terms of the remodels pivoting now to interior. We also spent an awful lot of time investing ahead of growth in the data infrastructure and personalization, and now we're seeing the benefits and the fruits of that, and we're monetizing that, whether it's in the form of Dine Rewards being up to $7.2 million, or moving from mass marketing to data personalization, which has much higher ROI. Finally, I would just say off-premise continues to really rock for us. It's proving to be highly incremental. When you look at the sales layers that are out in front of Outback, it's not a quarterly discussion or a quarterly concern.

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

It's just feeling like we've really positioned this brand exceptionally well for the future, and that volume is going to continue to flow through and drive operating margin expansion. Dave, I don't know if you want to elaborate on that.

Yeah, sure. Thanks, Liz. And I'll talk about Q3 like I talked about in my prepared remarks. Our operating margin was up year on year when you normalize the incentive comp takedown last year, first of all. But you look at the things that we're doing to drive margin. The investments in the business are behind us. We've made them, they're working, and it's now time to monetize those, so the food and labor investments we've made. We have terrific tools in our restaurants. If you saw our labor costs this quarter looked good. And then finally, we had a sale-leaseback program that was extremely successful economically. It did cost us on margins. As we begin to anniversary that, that won't be a headwind anymore. So time to monetize the investments, manage our tools, and anniversary our sale-leaseback program.

Like I mentioned, we're going to have a significant margin expansion in Q4, and that'll set us up well for 2019.

Michael Gallo
Analyst, C.L. King

Okay, thank you.

Operator

Our next question is coming from the line of Jeffrey Bernstein with Barclays. Please proceed with your questions.

Jeffrey Bernstein
Analyst, Barclays

Great. Thank you very much. Just following up, Liz, on your confidence around the Outback brand. It does seem like your guidance implies the fourth quarter for the system would be maybe flat to up 2% comps. I'm just wondering, with your confidence around Outback and you now start to lap the much more difficult compares without necessarily giving inter-quarter comps, just because the trajectory changes so sharply in terms of compares and you've implied the fourth quarter system, any color around October to demonstrate that confidence or where you think the Outback comp would come out in the fourth quarter specifically?

Elizabeth Smith
CEO, Bloomin' Brands

Thanks, Jeff. As you know, we don't give inter-quarter guidance, I just want to reiterate that everything about the Outback comp makes the year-ago comparison less relevant as it relates to our continued momentum. I have complete confidence in the strength of Outback. We look forward to reporting on the fourth quarter trends. I think the guidance is prudent, we feel terrific about how Outback has performed and what we expect it to perform in Q4.

Jeffrey Bernstein
Analyst, Barclays

Okay. The trends of the non-Outback brands, and it seemed like comps were below consensus at each brand, and the two-year trends decelerated, especially at Carrabba's and Bonefish. I'm just wondering how the actual results compared to your internal expectations, whether you're pleased or disappointed with the trajectory of the brand. It seems like maybe there's a divergence now where you're increasingly confident in Outback, but perhaps trends aren't going as well as the other two brands. Any color would be great.

Elizabeth Smith
CEO, Bloomin' Brands

Sure. The other three brands have all been in the kind of 18 months to two-year multi-year journey to taking out discounting out of the base. By the end of this year, we feel really good about the fact that we will have finished, for all intents and purposes, the traffic decline that we anticipated from pulling significant discounting out of the base. We are going to be able to monetize the investments that we've put in those brands, and the portfolio's reached the point where by the end of the year, we will have lapped the majority of the discount pullback, and it will not be the traffic headwinds that it has been over the last two years. We certainly anticipate our traffic to then strengthen as we head into.

As it relates to the brands specifically, because of the discounting that we pulled back, we did anticipate traffic declines, and it is showing up in a much higher quality traffic that's coming back. For example, on Fleming's and Bonefish, we ripped out a lot of discounting, and you see the result is in a healthier traffic, and they're both on track to have record profitability. We feel very good about where those brands are and where they're going. No concerns with that. Carrabba's has been a longer road back for us because frankly, we pivoted further away from and further and longer away from its core proposition, which is authentic Italian dining at affordable prices.

Actually the portfolio gives us the strength of the portfolio and how the others are borne, gives us the ability to be patient as we finish taking those tactics out that were less on strategy. Discounting is down 37% this year, and we continue to see the strengthening of the benefits of investing in differentiated programs such as wine dinners, such as Amore Mondays, such as our off-premise business. I think that the way we've managed the portfolio with the strength of Outback has given us the ability then to put the Outback playbook in effect on all the others and getting the discounting out. That'll be behind us as we exit Q4. We're looking for certainly a lot more traffic strength as we enter next year.

Jeffrey Bernstein
Analyst, Barclays

Very helpful. Thank you.

Operator

Thank you. Our next question comes from the line of John Glass with Morgan Stanley. Please proceed with your questions.

John Glass
Analyst, Morgan Stanley

Thanks. Good morning. Could you speak a little bit about your enthusiasm around margins for next year and maybe in the context, in 2018, are there discrete one-time costs, I think you've talked about them over time, that won't recur, so we can kind of frame what that opportunity is. Then when you look at your U.S. restaurant margin that was flattish this quarter, maybe up ex the incentive comp, it's still a bit lower than the peers. How do you think about where the biggest areas of opportunities within that P&L are then for you to start to close that gap?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

Yeah, sure. We have opportunities in managing the restaurant costs in food and labor. If you look at our Q3 labor costs, they are in really good shape. We have opportunity to continue to closely manage our overhead. We are very committed to zero overhead growth in our business and getting leverage on that. Those three or four things, John, along with same-store sales growth out of the box, as we continue to elevate same-store sales and traffic in our box, will really help us on the margin side. Like I mentioned, we will see on the Q4, we will see pretty significant margin expansion as a result. The things that we are anniversarying is, I mentioned earlier, we're coming off a sale-leaseback program that's pretty much behind us. Great economically, but it was a bit of a headwind on margin.

The investments in food and labor costs are behind us as well. Now it's time to monetize those things. That'll be important. Finally, with Brazil, we have an outstanding business there. The events of the year have happened, and they're behind us, and our business continues to be very strong. Liz talked about the brand returning to same-store sales growth in Q3, and those things will all come together to help us expand margins as we go forward.

John Glass
Analyst, Morgan Stanley

Just to follow up, the 2019 is really just about anniversarying some of the cost headwinds you had this year, not that there were one-time discrete or large enough to call it discrete items this year, just won't recur. It's just that they're not unfavorable next year versus this year. Is that what your point was?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

Yeah. John, there aren't any discrete items. It's the investments in the business. It's the work we do every day on productivity in the restaurant and the home office, and it's growing sales in the box.

John Glass
Analyst, Morgan Stanley

Got it

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

We're very bullish about Q4 margin and margins for next year as a result.

Elizabeth Smith
CEO, Bloomin' Brands

The only addition of our comp store sales growth, that's a pretty significant year-over-year change for us. Brazil's had 20 plus years of great performance. It's back on track, and performed actually quite well through a difficult environment in 2018. No one sees that continuing at this point, although, we certainly don't control that, but it feels very good as we head into that.

John Glass
Analyst, Morgan Stanley

Okay. Thank you.

Operator

Our next question comes from the line of John Ivankoe with JPMorgan. Please proceed with your questions.

John Ivankoe
Analyst, JPMorgan

I was just hoping to get an update on delivery and just your overall confidence in expanding that. If it's possible to talk about maybe by cohort or however, by quartiles, however you want to talk about it, how big of an incremental sales you are seeing in some of your more mature delivery markets. Secondly, as you have more experience and more time on this project of it doing it in-house with your own employees versus third party in terms of how that shift may or may not be happening going forward.

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

Correct. Good morning, John. First of all, we are thrilled with how delivery and off-premise is performing. We believe that it will continue to be a major opportunity for our company, off-premise in total, getting into 25% plus in sales. We really think that will be an opportunity for us as we continue to move along. We took the time. We had rolled out 240 restaurants. We took the time to really get those absolutely humming and right and delivery times and flow through and everything else. That has happened. Now we are rolling out an additional 200 locations at the back half of this year, and we expect all restaurants that are eligible for delivery to be completed with delivery in 2019. Off-premise is now about 13% of our business, and it grew in the low double digits in Q3.

Everything about that business is really coming together. Why is that? Well, we built the in-house capability to make that happen, and we're very pleased with the adoption by our teams of doing that. It gives us the data, it gives us better profit flow through, it gives us complete control of the customer experience as we go forward. We will be testing an omni-channel approach. We are testing with third party, but clearly, we are very pleased with the internal team that we've developed and the adoption by our operators. John, in wrapping up, we just see the delivery opportunity to continue to be a very big opportunity, delivery and off-premise, to be a very big opportunity for our company.

Elizabeth Smith
CEO, Bloomin' Brands

John, the only thing that I would add is that we do have, to your point, kind of a test market and the different layers that we've rolled out delivery in. In our highest performing market restaurants, which are not onesies or twosies, we do see validation for our belief that this will get to 25%-30%. The restaurants that we're rolling out this year, because there's so much excitement and opportunity in the box of being so embraced, have started out of the gate extremely strong. Everything about delivery is exactly where we'd hoped, and in many respects, on the top quartile of our restaurants. It certainly has provided validation for our belief that this is, one, incremental, and two, it's absolutely where the customer's going. They want to enjoy restaurant quality food many times in the comfort of their own home.

That is what's given us the confidence to continue to roll that and the infrastructure and the operating metrics that we're hitting, what the customer demands for delivery.

Operator

The next question is coming from the line of Jeff Farmer with Gordon Haskett. Please proceed with your question.

Jeff Farmer
Analyst, Gordon Haskett

Good morning. Thanks. Just a couple on Dine Rewards. What is the visit frequency for your Dine Rewards customers compared to those who are not? Have you guys ever shared any metrics on that?

Elizabeth Smith
CEO, Bloomin' Brands

Jeff, for competitive purposes, we have not broken out that frequency. It's certainly having a positive effect at various levels of the engagement funnel.

Jeff Farmer
Analyst, Gordon Haskett

Okay. Sticking with Dine Rewards, a little bit different topic. I think you mentioned close to 600,000 new Dine Rewards customers per quarter. I think you've been maintaining a run rate close to that over the last several quarters. The question is, how long do you think you can maintain this pace? Is there sort of an optimal membership level that you're targeting?

Elizabeth Smith
CEO, Bloomin' Brands

Well, we certainly believe that because of the attractiveness of the program and the success, and if you look at all the ratings of the loyalty program as well as our app, we certainly believe that we're still in the early innings of our loyalty journey. We are now getting the data and developing very specific data customer profiles for our Dine Rewards program, which enables us then to market directly to the customer and have enhancements that could drive frequency even further. Now, I don't want to get further ahead, but certainly there's loyalty. We are in Loyalty 1.0 with the ability now that we have the customer files to monetize that in a much more efficient and effective way. This is going to continue to be a significant growth lever as well as differentiator for our portfolio.

Jeff Farmer
Analyst, Gordon Haskett

All right. Thank you.

Elizabeth Smith
CEO, Bloomin' Brands

Thanks, Jeff.

Operator

Our next question comes from the line of Brian Vaccaro with Raymond James. Please proceed with your question.

Brian Vaccaro
Analyst, Raymond James

Thank you, and good morning. Just a quick follow-up and then move to the margins real quick. The follow-up on off-premise, you said, I think 13% of sales and double-digit growth year-over-year. Was that an Outback specific comment?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

No, it wasn't.

Elizabeth Smith
CEO, Bloomin' Brands

No.

Brian Vaccaro
Analyst, Raymond James

Could you provide that on an Outback specific basis?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

We don't, the numbers aren't materially different.

Brian Vaccaro
Analyst, Raymond James

Okay. A couple on the third quarter margins, if I could. The food cost line was higher than we had expected, at least internally. Can you help us understand what drove that 80 basis point increase? Was there a particular item or category that might have caught you by surprise? Maybe more importantly, how should we think about the commodity outlook in Q4 and into 2019?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

Yeah. We saw food costs be unique in Q3. We feel very good about Q4 commodities. We feel good about 2019 commodities. We're about making some decisions on some of the buys we're going to make and things. Q3 was all about just the timing of various contracts for the most part, and how they came together within those particular 90 days. The year's fine, Q4's fine. We did have a little bit of elevated crab in Q3, but nothing really significant. Brian, it was just more about how the timing of the contracts came together. Q4's fine, full year's fine, and we expect a good guide in 2019 when we get there.

Brian Vaccaro
Analyst, Raymond James

Okay, that's helpful. Sticking with the third quarter, that other OpEx line, nice to see leverage 30 or 40 bits there. What was the ad spend year-on-year in the quarter?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

That's something we.

Elizabeth Smith
CEO, Bloomin' Brands

Well, it's basically flat, Scott.

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

Yeah

Elizabeth Smith
CEO, Bloomin' Brands

From a dollar standpoint.

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

Okay.

Elizabeth Smith
CEO, Bloomin' Brands

Just basically flat.

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

Yeah. That you're seeing there, Brian, some good productivity initiatives as well on the energy side and everything else.

Brian Vaccaro
Analyst, Raymond James

Last one on the G&A side. Dollars around $65 million on an underlying basis. That was kind of flat in dollars year-on-year, despite a $7 million increase in incentive comp that you called out. Is there any timing shifts that we should be aware of or does that reflect underlying savings in that line, and if so, where? Could you provide an update on your annual expectation, the 2018 G&A line?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

Yeah, that is a direct reflection of the very tight cost management we're trying to do in overhead here, especially when you consider that flat year-on-year, even though we had a $7 million benefit last year from the incentive spend. There, we're just continuing to push forward on our productivity initiatives and everything else in the headquarters office. I really want to call out, for instance, our accounting and control team and our IT team really working hard to manage cost net area while getting better and better every day. They're doing a fantastic job. I think there, Brian, it's a matter of the efforts that we're doing to manage G&A every day.

Brian Vaccaro
Analyst, Raymond James

Just last one for me. On delivery, sorry if I missed it, how many units were covered by delivery at the end of the third quarter?

Elizabeth Smith
CEO, Bloomin' Brands

Well, we had 240. We've told you that over the back half of the year, we're rolling another 200. We're not going to give inter-quarter numbers, but we will provide that perspective as we roll that 200 out. We expect our delivery locations to be fully rolled out by the end of 2019. Based on everything we're seeing, we're very bullish on that.

Brian Vaccaro
Analyst, Raymond James

Okay. On that 2019, how many units do you envision that that will include that are sort of, you said, I think you used the word eligible. How many units is that?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

It's a little too early to give a definitive number. I'm guessing 70%-80% of the Carrabba's and Outback Steakhouse system-ish would be that. As we work through it, Brian, we'll provide more color commentary. That's kind of what we're guessing.

Brian Vaccaro
Analyst, Raymond James

All right, great. Thank you.

Operator

The next question comes from the line of Gregory Francfort with Bank of America. Please proceed with your questions.

Gregory Francfort
Analyst, Bank of America

Hey, guys. I got two questions. The first is just a housekeeping one. Just on the tax rate guidance, what does that imply for the fourth quarter? Is it something like a mid-teens positive tax rate, or is my math wrong? The other question I had was just on average check. I think you've been running kind of in the three and a half-ish range. How much of that is from delivery, and is that maybe something like two and a half or three on sort of an underlying basis? Where do you expect that to trend over time? Do you have pricing power where you can keep it at this range, or is that something you need to pare back a little bit as we go forward here?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

On the tax rate, we'll expect a more normalized rate in Q4, which would be kind of the low double digits area. We don't really forecast the timing of any kind of legacy option exercises and those kind of things. That's kind of what it looks like. I'll turn it over to Liz on the PPA side.

Elizabeth Smith
CEO, Bloomin' Brands

Sure. Just keep in mind, what you're seeing flowing through is our pulling back and discounting, right, versus growth pricing. Our pricing has always been priced kind of moderately in line around that 2%-2.5%. The average check is benefiting from pulling out the legacy discounting. Gosh, on Bonefish, if we went from five FSI to zero this year. We eliminated 5-6-7 and $29.95 prime rib at Fleming's. That's what's driving versus any growth pricing. As it relates to pricing for next year, we'll give more fulsome guidance, but our philosophy on that hasn't changed.

Gregory Francfort
Analyst, Bank of America

Got it. Maybe I'll do one follow-up. Just who are you taking share from in this environment, and maybe what has been the biggest drivers of the share gains?

Elizabeth Smith
CEO, Bloomin' Brands

Well, as you know, this is a highly fragmented category, right? It's a $90 billion category. You kind of take share from everybody as it relates to it. It's not such a concentrated category that with the sources and uses, you can pin it down. You just look at it overall and you say, "We're getting increased frequency, new users, and new occasions on Outback," and that's siphoning volume from others that aren't growing. The good news is that with the layers that we've built, as I've said a couple times on this call, we're more confident than ever in Outback's ability to continue to take share because the investments we've made, which we're now monetizing across the portfolio, are driven by where the consumer wants to go.

I think that's why we're seeing the success and why we're going to continue to gain share.

Gregory Francfort
Analyst, Bank of America

Thank you. Appreciate it.

Operator

The next question comes from the line of Karen Holthouse with Goldman Sachs. Please proceed with your question.

Karen Holthouse
Analyst, Goldman Sachs

Hi, thanks for taking the question. It's pretty encouraging commentary on the pipeline for relocates. Should we think of that as something that could potentially be more than 14, or that could even accelerate into next year? How does that sort of tie into an overall framework for unit growth? Is there also sort of similarly positive thoughts on the pipeline for what could be sort of outright new units next year?

Elizabeth Smith
CEO, Bloomin' Brands

Sure. I'll comment, and then Dave. We are relocating these as fast as we can get the pipeline, because every time we relocate an Outback, we're seeing that 30%-50%, so an average of 40%, and just great things happen. This is a brand, when it's given the right real estate, the AUVs in the box are terrific. We're doing that as quickly as we can. It took us a while, given the competition for sites, as you know, in this category, to build that pipeline. We would love to go faster on the remodels. The source of our paces is supply, because we're looking for those A quality sites. We're going to do that as quickly as we can.

As it relates to Outback, we've talked before about, we see an opportunity for 50 incremental Outbacks, that's also the pace at which we're able to do those are also going to be governed by the supply that's out there. You still have a tremendous amount of new restaurants competing for the same bases while other restaurants are hanging on to A sites. It's a function of the category, but we'll relocate as quickly as possible. We see an additional 50 Outbacks as a real opportunity. Like to get those sites. Then on the Fleming's front, as you know, our last five Fleming's have just been terrific and opened well above the system average, we're always on the lookout for those. We feel very good about Outback's opportunity for reloads and new incremental units. We'd love to go faster. It's a function of supply.

Karen Holthouse
Analyst, Goldman Sachs

Great. Thank you.

Elizabeth Smith
CEO, Bloomin' Brands

Thanks, Karen.

Operator

Our next question is coming from the line of Matthew DiFrisco with Guggenheim Securities. Please proceed with your questions.

Matthew DiFrisco
Analyst, Guggenheim Securities

Thank you. Just had a couple of follow-up questions. I guess with the 70 basis points in the U.S. related to the compensation, is that all primarily at the Outback brand, or is that evenly sort of shared across all the brands?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

Yeah, that was 70 basis points last year when we took incentive comps down. It has nothing to do with this year, and it's spread across the company.

Matthew DiFrisco
Analyst, Guggenheim Securities

Okay. I guess in the commentary, you said you're at the record margins for Fleming's, record margins for Bonefish, and obviously you had such a strong comp at Outback. I'd have to think they're up year-over-year. In the U.S., is it just purely Carrabba's that would be considered to be down on a brand basis, on a restaurant margin basis year-over-year?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

Yeah, we were talking about restaurant profits at those two brands. We don't get into margin guide by brand. Like I mentioned, Q3 in the U.S. was up, Q4 we see very strong performance coming. We were referencing record profit in those two brands.

Matthew DiFrisco
Analyst, Guggenheim Securities

Profit. Profit dollars is what you're saying?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

Yes. Yes, sir.

Matthew DiFrisco
Analyst, Guggenheim Securities

That just then reflects the more stores being open, I guess. If you were to say on a margin basis for 14 or for 4Q, are you going back to levels that you saw maybe back in 2016, or are we still a ways away from there?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

I'm not going to get in that kind of granularity on the guide. I think you'll see significant margin expansion year-over-year. We think we've got a 250 basis point-ish opportunity in margins. We're going to make significant progress on that quickly.

Matthew DiFrisco
Analyst, Guggenheim Securities

Excellent. Last question. Carrabba's, are there a certain amount of stores, have you done the analysis on how many of those might be potentially sort of at that level where it could be addition by subtraction and either they would benefit from closing the overall base? Are they negative cash flow independently? Has that base been sort of looked over and cleaned out? Is there some opportunity there maybe to rationalize some of the underperforming stores?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

Yeah. We do a very robust review of our closures and cash flow of our restaurants. We don't anticipate any significant Carrabba's initiatives, but we will look at everything each quarter, all of our brands. We don't anticipate a large Carrabba's closure initiative.

Matthew DiFrisco
Analyst, Guggenheim Securities

Does the Brazil problems in the near term, does that influence the growth strategy for the Carrabba's brand down there as well, or the Abbraccio?

Elizabeth Smith
CEO, Bloomin' Brands

Yeah. No, I mean, the good thing about Brazil is I think we've made a pretty compelling case that you should feel comfortable that it was event driven and we're kind of back on track. We exited with positive comps. That was across both of the brands, and expect positive comps in Q4. I think you should feel good about the fact that Brazil is continuing to be a terrific investment for us. We have 12 Abbraccio down there performing extremely well. We have about 92 Outbacks. There's no reason in our mind why a Abbraccio shouldn't enjoy the success of the runway of the Outbacks, considering Italian's the number 2 category down there besides next to beef, and that casual dining is significantly under-penetrated.

I think you can never call the international markets. I think we feel like it's a thumbs up for Brazil and feel very good about how Abbraccio is performing.

Matthew DiFrisco
Analyst, Guggenheim Securities

Thank you.

Elizabeth Smith
CEO, Bloomin' Brands

Thanks.

Operator

Our next question is from the line of Sharon Zackfia with William Blair. Please proceed with your questions.

Sharon Zackfia
Analyst, William Blair

Hi, good morning. A follow-up question on delivery and then also a question on marketing. On the delivery side, I guess of that 20%-30% of Carrabba's and Bonefish, I'm sorry, Carrabba's and Outback that likely won't get delivery, what are the common dynamics behind those restaurants? And then secondarily, could you break out in your marketing spend what percent is now in digital?

David Deno
EVP and Chief Financial and Administrative Officer, Bloomin' Brands

Sure. I'll take the delivery piece and turn it over to Liz. On the marketing side, it's mainly, Sharon, just rural trade areas or trade areas that don't have enough households for delivery penetration. We'll continue to always look at that and see if there's opportunity. That's why the range I gave was a range, and we'll refine that further, but that's typically the characteristic.

Elizabeth Smith
CEO, Bloomin' Brands

The only other thing I'd add is that we are going to take an omnichannel approach. We always want to be customer centric. If a customer wants to get our product or delivery through a third-party aggregator, and it's available, we're looking at that, because people have different ways that they go to market. On the marketing front, we never break out what's as a percent of sales on TV, on digital. It's a great question. What I will tell you is that all of our ROI and analytics and the data that we've been building has allowed us to do two things. One is get much more efficient and effective with our marketing spend. You saw it go from around 3.8% to 3.2% last year, 3.1% this year.

We have shifted a big portion into digital and to data personalization where we're communicating one-on-one. For competitive purposes, I don't want to get into specifics, but what I will say is that the investment we made in the IT infrastructure to be able to track that and identify it and monetize it is going to increasingly pay off for us.

Sharon Zackfia
Analyst, William Blair

Okay. Thank you.

Elizabeth Smith
CEO, Bloomin' Brands

Thanks, Sharon.

Operator

The next question comes from Andrew Strelzik with BMO Capital Markets. Please proceed with your questions.

Andrew Strelzik
Analyst, BMO Capital Markets

Hey, good morning. Excuse me. The first question I wanted to ask you is about the remodel that you're talking about at Outback. Sounds like it's a lot more than maybe just the updated look and feel that we might normally see in shifting to meet increased demand. Can you talk about the types of things that you're looking to achieve there and maybe where your priorities are, any specifics around what you're trying to do?

Elizabeth Smith
CEO, Bloomin' Brands

Sure. The remodel program, we have a number of prototypes in market, seeing which one effectively addresses all the revenue opportunity. We will be bumping out our to-go rooms as a reflection of what we are seeing in our top quartile and what we anticipate it becoming. Remember, we've said that we believe that'll be 25%-30% in time, and that it'll be wholly incremental. Some of the remodels, in addition to kind of updating the look and the flow, will be about bumping out that to-go room to serve as an entry and exit for delivery as well as to go.

I do want to assure you, though, that we're not looking at a capital expenditure on those interior remodels that is anywhere different from our prior spending on interior remodels, so in that kind of $300,000-$400,000 range, depending on the size of the box. For us, that's probably the biggest difference in addition to contemporizing the interior flow and where we can, adding more seats because we're seeing in-house traffic grow, and so we'd love to be able to put more seats in the box as well.

Andrew Strelzik
Analyst, BMO Capital Markets

That's very helpful. Thanks. My other question is just on Dine Rewards. Now that you do have the customer files and you're looking at doing more of the segmentation, is there a strategy in place where that might start to push customers to different brands? I know before or prior, it's been more across all of the brands that have really seen the benefit. Is there any desire to do that or as you're segmenting out your customers?

Elizabeth Smith
CEO, Bloomin' Brands

Well, I just want to clarify. When you say push to other brands, I'm assuming you mean cross-fertilizing across our brands.

Andrew Strelzik
Analyst, BMO Capital Markets

Correct. As you see the types of customers that they have that they might apply to other brands that they don't go to or those types of things.

Elizabeth Smith
CEO, Bloomin' Brands

Yes. We absolutely are seeing a lot of the traffic lift associated with introducing customers of one brand to another brand. That is why you've seen so much success on a two-year basis associated with the program, is that when we say it's increased frequency, it's not just increased frequency against that customer in many cases within that brand, but it's also introduced them to another brand. We've really seen that on Fleming's as well. It's working exactly as we'd hoped, and I think it's another example of where you really have this benefit of having a tightly edited portfolio that serves different eating occasions. We're seeing that cross-fertilization, and that's a big part of what's going to be the plan going forward as well.

Andrew Strelzik
Analyst, BMO Capital Markets

Great. Thank you very much.

Elizabeth Smith
CEO, Bloomin' Brands

Thank you.

Operator

Thank you. Ladies and gentlemen, we've reached the end of the question and answer session, I would like to turn the call back to Elizabeth Smith for closing remarks.

Elizabeth Smith
CEO, Bloomin' Brands

Thanks everyone for joining us today. We very much look forward to updating you on our portfolio on our Q4 call, where we'll be in a position to talk more about 2019 as well. Thanks, all.

Operator

Thank you. This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.