Better Choice Company Inc. (BTTR)
NYSEAMERICAN: BTTR · Real-Time Price · USD
1.675
-0.045 (-2.62%)
Apr 1, 2025, 4:00 PM EST - Market closed

Company Description

Better Choice Company Inc. operates as a pet health and wellness company.

Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews.

The company sells its products under Halo Holistic and Halo Elevate brands. It primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers.

The company has operations in the United States, Canada, and select Asian markets, including China. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 2019.

Better Choice Company Inc. is based in Tampa, Florida.

Better Choice Company Inc.
Better Choice Company logo
Country United States
Founded 1986
Industry Packaged Foods
Sector Consumer Staples
Employees 32
CEO Kent Cunningham

Contact Details

Address:
12400 Race Track Road
Tampa, Florida 33626
United States
Phone 212 896 1254
Website betterchoicecompany.com

Stock Details

Ticker Symbol BTTR
Exchange NYSEAMERICAN
Stock Type Common Stock
Fiscal Year January - December
Reporting Currency USD
CIK Code 0001471727
CUSIP Number 08771Y303
ISIN Number US08771Y3036
Employer ID 83-4284557
SIC Code 2080

Key Executives

Name Position
Kent Cunningham Chief Executive Officer and Director
Carolina Martinez Chief Financial Officer, Secretary and Treasurer
Tim Blankenbaker Chief Growth Officer of Halo

Latest SEC Filings

Date Type Title
Mar 31, 2025 8-K Current Report
Mar 31, 2025 8-K Current Report
Mar 31, 2025 10-K Annual Report
Mar 7, 2025 DEFA14A Additional definitive proxy soliciting materials and Rule 14(a)(12) material
Feb 20, 2025 8-K Current Report
Feb 14, 2025 SCHEDULE 13G/A Filing
Jan 28, 2025 DEF 14A Other definitive proxy statements
Jan 28, 2025 8-K Current Report
Jan 7, 2025 UPLOAD Filing
Jan 6, 2025 PREM14A Filing