Company Description
Better Choice Company Inc. operates as a pet health and wellness company.
The company’s products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews.
It sells its products under the Halo brand umbrella, including Halo Holistic and Halo Elevate brands.
The company primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers.
It has operations in the United States, Canada, Asia, China, and internationally. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 2019.
Better Choice Company Inc. is based in Tampa, Florida.
| Country | United States |
| Founded | 1986 |
| Industry | Packaged Foods |
| Sector | Consumer Staples |
| Employees | 21 |
| CEO | Kent Cunningham |
Contact Details
Address: 12400 Race Track Road Tampa, Florida 33626 United States | |
| Phone | 212 896 1254 |
| Website | betterchoicecompany.com |
Stock Details
| Ticker Symbol | BTTR |
| Exchange | NYSEAMERICAN |
| Stock Type | Common Stock |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| CIK Code | 0001471727 |
| CUSIP Number | 08771Y303 |
| ISIN Number | US08771Y3036 |
| Employer ID | 83-4284557 |
| SIC Code | 2080 |
Key Executives
| Name | Position |
|---|---|
| Kent Cunningham | Chief Executive Officer and Director |
| Carolina Martinez | Chief Financial Officer, Secretary and Treasurer |
| Tim Blankenbaker | Chief Growth Officer of Halo |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Apr 17, 2025 | 8-K | Current Report |
| Apr 17, 2025 | 8-K | Current Report |
| Mar 31, 2025 | 8-K | Current Report |
| Mar 31, 2025 | 8-K | Current Report |
| Mar 31, 2025 | 10-K | Annual Report |
| Mar 7, 2025 | DEFA14A | Additional definitive proxy soliciting materials and Rule 14(a)(12) material |
| Feb 20, 2025 | 8-K | Current Report |
| Feb 14, 2025 | SCHEDULE 13G/A | Filing |
| Jan 28, 2025 | DEF 14A | Other definitive proxy statements |
| Jan 28, 2025 | 8-K | Current Report |