Cable One, Inc. (CABO)
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Earnings Call: Q2 2021

Aug 9, 2021

Speaker 1

Good day, everyone, and welcome to the Cable 1 Second Quarter 2021 Earnings Call. All participants will be in a listen only mode. After today's presentation, there will be an opportunity to ask questions. Please note that this event is being recorded. I would now like to turn the conference over to Steve Cochran, Chief Financial Officer.

Please go ahead.

Speaker 2

Thank you, Cole. Good afternoon, and welcome to Cable 1's Q2 2021 earnings call. We're glad to have you join us as we review our results. Before we proceed, I would like to remind you that today's discussion contains forward looking statements relating to future events that involve risks and uncertainties. You can find factors that could cause Cable One's actual results to differ materially from the forward looking statements discussed during today's call, in today's earnings release and in our recent SEC filings.

Cable 1 is under no obligation and expressly disclaims any obligation, except as required by law, to update or alter its forward looking statements, whether as a result of new information, future events or otherwise. Additionally, today's remarks will include a discussion of certain financial measures that are not presented in Reconciliations of non GAAP financial measures discussed on the All to the most directly comparable GAAP measures can be found in our earnings release or on our website at ir.cableone.net. Joining me on today's call is our President and CEO, Julie Lawless. With that, let me turn the call over to Julie.

Speaker 3

Thank you, Stephen, and good afternoon, everyone. We appreciate you joining us for today's call. The Q2 of 2021 marks the 6th anniversary of our spin off from Graham Holdings Company, Formerly, The Washington Post Company. We were set to celebrate our 5th anniversary last year, but instead focused on supporting our communities throughout the pandemic. While the pandemic is not over yet, we remain confident in our ability to continue to pivot our operations as needed and keep our associates and While connecting our communities to what matters most.

In recognition of all of our associates' efforts Since the spin, we'd like to share some of the incredible results we have had over that period of time. Since the spin, our last quarter annualized adjusted EBITDA has expanded from $316,000,000 to more than $850,000,000 and our enterprise value has increased over 400%. We have maintained our strategic focus on HSD and business services across our family of brands, deemphasized video and continually found ways to be efficient with cost, but not at the expense of quality or reliability. Our results to date have exceeded expectations with compounded annual residential HSE revenue growth of 17.9% And compounded annual business services revenue growth of 20.6% during the 6 year period ended June 30, 2021. Last quarter annualized adjusted EBITDA for the same period Grew at a compounded annual growth rate of 18% and adjusted EBITDA margins expanded over 1400 basis points from 39% to 53.1%.

The spin also unlocked a new plank in our strategy. Since we were no longer a subsidiary of Graham Holdings, we took control of our capital allocation and used our balance capacity to invest in the rural markets we serve so well. Since 2015, we have either made or entered into a Total of 10 strategic acquisitions or joint ventures with a total aggregate investment of approximately $4,500,000,000 These transactions have contributed significantly to the growth in our enterprise value from approximately $2,900,000,000 as of June 30, 2015 to approximately $15,000,000,000 as of the end of the quarter. This track record gives us Great confidence in what lies ahead. Our focus, as always, remains on the long term future and what's next for Cable 1.

Turning to our Q2 results. We are pleased to have once again delivered a quarter that exemplifies our trajectory since spin off with continued strong And financial growth. Revenues increased 22.4% compared to prior year quarter. Adjusted EBITDA increased 30.7 percent and adjusted EBITDA margin improved 3 40 basis points to 53 0.1%. Excluding the impact of hardware operations, revenues and adjusted EBITDA increased by 7% 17%, respectively, and adjusted EBITDA margin was 54.4%.

Our residential HSD customer growth continues on, of course, well above pre pandemic trends. Excluding Hargray, in the Q2 of 2021, we added over 12,000 residential HSD customers on a sequential basis. That is over 10 times higher than our growth relative to the Q2 of 2019. On a year over year basis, again, 2020 through June 30, 2021, our HSD penetration has increased over 500 basis points From 33.2 percent to 38.5 percent, highlighting how far we have come as well as a significant growth opportunity that remains available for us to capture. We continue to support our through the pandemic by participating in the FCC's Emergency Broadband Benefit or EVB program.

This program provides Critical connectivity to those who have been financially impacted by COVID-nineteen. EBB participants receive up to $50 off Their monthly bill based on their current Internet service and rented equipment. And those who live on qualifying tribal lands can receive up to $75 off their monthly bill. We began offering this benefit in May and currently have nearly 5,000 customers enrolled with more than 75% selecting Premium product offerings with speeds of 200 megs or greater. Of those enrolled, less than 10% are new customers.

Residential HSD demand for higher tiered product offering continues as selling for packages with a download speed of 200 megs or greater The sell in results, the increased take rate of our unlimited data plan and continued migration of existing customers The higher tiers contributed to our 6.2% year over year residential data ARPU growth. As a reminder, we haven't had a rate increase in our legacy systems since the fall of 2015, and we actually decreased prices on our higher tiers at the start of 2019 when we launched our new pricing and packaging across the legacy footprint. Business services revenues continued to show positive momentum this quarter with a growth of 31% year over year and 5.6% excluding Hardray Operations. The business services team continues to seek opportunities We were awarded a $29,000,000 from 3 agencies to expand broadband services for schools, libraries All businesses within Gila County, Arizona. We recently completed construction on a portion of that project, Building a fiber optic network that will provide fast and reliable high speed Internet service to businesses in Payson, Arizona.

Once the entire project is completed, it will consist of more than 200 route miles, nearly 29,000 fiber miles, making this one of Cable 1's largest single fiber construction projects to date. Businesses have shown Credible resiliency throughout COVID-nineteen, and we consider ourselves a trusted partner to our business customers and have worked closely with them, Those who have been impacted adversely by the pandemic. While we aren't back to pre pandemic numbers, we have seen Business services revenue accelerating each month through 2021 fueled by strong demand for connectivity in both the SMB and the Enterprise segment. To round out another quarter of strong growth, we turn to our minority investments where residential HSD customers Grew by 1.7% on a sequential basis and added a total of approximately 5,400 new residential and business Data customers. As a reminder, Hargray net adds are now consolidated with our operating results and are no longer included in this figure.

These results demonstrate the continued demand for quality HST services as well as the shared focus of our Turning to our network, average data usage was approximately And upstream traffic. Downstream improved meaningfully year over year from 25% to 19% And upstream utilization grew slightly from 17% to 18%. As a result of our ongoing investment and

Speaker 4

upgrades targeted at expanding

Speaker 3

capacity, we continue to Moving to integration. Teams from across the company continue to focus on bringing our new brands together. Given that Fidelity's performance is ahead of plan, we have been able to pivot our primary focus to Hargray, where We are developing relationships and having knowledge exchange between peer leaders as we develop our 3 year roadmap. Previously mentioned, we expect to start realizing synergies in 2022. In the meantime, Hargreay continues to execute successfully on its business Through years of lessons learned, strategic resource allocation and hard work, We believe integration is now one of our core competencies.

With the close of the Hargray transaction, We now compete in approximately 24% of our markets with Internet service providers that offer residential broadband download speeds of 100 megs or higher. While still a relatively low competitive profile, we continue to run our business as if every market is highly competitive, offering award winning products and services and maintaining a local focus on customer needs. Before handing the call over to Steven, I'd like to mention a few other notable events from this quarter. We are honored to have been named 3rd in the nation on PC Magazine's 2021 list of the top 10 fastest Internet service providers. Speed tests for this award were conducted through the conducted during the height of the pandemic, which affirms our confidence in the robust and reliable We have engineered and built.

We are proud to have met the surge in Internet usage throughout the pandemic and to have provided the connectivity that has been so critical Over this past year and a half. Sparklight Business was also named a top business Internet service provider by PC Magazine, ranking 5th in the nation. Businesses across our footprint gave Sparklight top marks in overall satisfaction, cost, Reliability and support to name a few. These awards would not have been possible without the tireless efforts of our associates who remain dedicated to supporting our customers and our communities. In keeping with our commitment to supporting our communities, Not only through our products and services, but through philanthropic initiatives and partnerships, we are pleased to share that we recently awarded More than $100,000 in grants to 30 non profit organizations across our 24 state footprint through the company's Charitable Giving Fund, which was launched in January 2021.

The Charitable Giving Fund, which will annually award $200,000 in grants to local nonprofit organizations in our markets, concentrate Finally, I'd like to welcome Todd Cucci, who will join the company as Senior Vice President of Business Development and Finance in September. Todd comes to us from Truist Securities, where he most recently served as Managing Director of Technology, Media Telecommunications Leveraged Finance team. He brings more than 20 years of relevant capital markets, telecom industry and financial leadership And now, Stephen.

Speaker 2

Thanks, Julie. The Q2 of 2021 generated exceptional financial results. Revenues for 2nd quarter were $401,700,000 compared to $328,300,000 in the prior year quarter, a 22.4 percent This increase, which included $50,600,000 of revenues from Hargray operations, was fueled by a residential HSD revenue When we exclude Q2 2021 Hardray results, We would have seen 2nd quarter total revenue increase by 7%, residential HSD revenues increased by 15.7% And business service revenue increased by 5.6%. Residential HSP customers grew by Approximately 165,000 or 21.7 percent year over year. Approximately 110,000 residential data PSUs came to Cable 1 in the Hardray acquisition, of which approximately 19,000 were contributed to Hardray in the Anniston Exchange in October 2020.

Excluding Hardray customers, we added over 12,000 residential HSD customers on a sequential basis. Operating expenses were $112,400,000 or 28 percent of revenues in the 2nd quarter compared to $106,000,000 Or 32.3 percent of revenues in the prior year quarter, a 430 basis point improvement driven largely by a decrease in programming and compensation expenses. Selling, general and administrative expenses were $88,000,000 for the Q2 of 2021 compared to $65,000,000 in the prior year quarter. These expenses were 21.9 percent of revenues in the Q2 of 2021 compared to 19.8 percent of revenues in the prior year quarter. Net income in the 2nd quarter was 106,200,000 Net income included a $33,400,000 non cash gain on fair value adjustments associated with the company's Existing investment in Hardray, partially offset by a $21,400,000 non cash loss on fair value adjustments associated with Call and put options to acquire the remaining equity interest in Mega Broadband Investments.

As a reminder, the MBI options are subject to mark to market accounting on a quarterly basis. Until these options are exercised or expire, any changes in the assumption used to determine their fair values could increase or decrease the resulting valuation, which in turn could cause significant non operating fluctuations in our GAAP financial results from 1 quarter to the next. Net income per share on a fully diluted basis was $16.68 per share, inclusive of the non cash gains and losses just mentioned. Adjusted EBITDA was $213,200,000 for the 2nd quarter increased 30.7% from the prior year quarter. For reference, Hargreay's 2 months of operating results Contributed $22,300,000 of adjusted EBITDA this quarter.

Our adjusted EBITDA margin increased 3.40 basis points year over year going from 49.7 percent to 53.1%. Capital expenditures totaled $89,300,000 The Q2 of 2021, which equates to 41.9 percent of adjusted EBITDA. During the quarter, we invested $19,400,000 of CapEx for network expansion And $2,400,000 for integration activities, bringing our totals for the years to $26,500,000 $6,400,000 respectively. Adjusted EBITDA less capital expenditures was $123,900,000 for the 2nd quarter and increased 46.6% from the prior year quarter. In the Q2 of 2021, we paid $15,100,000 in dividends to shareholders.

On May 3, 2021, we closed our purchase of the remaining approximately 85 percent equity interest in Hardray that we didn't already own. The transaction implied a $2,200,000,000 total enterprise value for 100 percent of Hargreay on a cash free, debt free basis. Additionally, on May 3, 2021, to partially finance the Hardray acquisition, we obtained an $800,000,000 term loan, which matures in 2028. The net proceeds of the offering were $789,800,000 after deducting issuance costs. From a liquidity standpoint, we had $449,000,000 of cash and cash equivalents on hand as of June 30, And we continue to generate significant free cash flow.

At quarter end, our debt balance was approximately $3,900,000,000 consisting of approximately $2,300,000,000 In term loans, dollars 920,000,000 in convertible notes and $650,000,000 in unsecured notes and $5,600,000 of finance lease liabilities. We also had $459,000,000 available for additional borrowings under our revolver as of June 30th. Overall, our debt to last quarter annualized adjusted EBITDA after netting cash on hand against debt was at 4.1 times as of June 30th. Cole, we are now ready for questions.

Speaker 1

Thank you. And we will now begin the question and answer session. Our first question today will come from Phil Cusick with JPMorgan. Please go ahead.

Speaker 5

Hi, guys. Thanks. Two questions, if I can. The pace of the residential broadband adds to the quarter, 12,000 is a great result on an organic basis. How sustainable is that?

And especially when you think about the EVB programs and potential further federal support going in the future?

Speaker 3

Phil, it's Julie. I'll start out with that. I mean, I don't have a crystal I don't know what's going to happen with the pandemic or with schools and certainly the impacts Those things going forward as planned versus not would probably impact our business. But I feel pretty confident. I mean, we've sort of pointed to thinking that and it's just thinking, It's not knowing because none of us know with the crazy world that we're living in, but thinking that, the back half of this year is Likely going to look like 2019.

Now having said that, we said that at the beginning of this year too and clearly We're outpacing that by a long shot. So the real answer is we don't know, but we're prepared to handle the growth That we can still capture. The EBB is pretty interesting. As I noted, Just a little bit under 10% of the customers that have come on are new customers. And likely part of that is Getting the word out and quite honestly, the process to enroll is a bit onerous right now.

So it will be interesting to See as we pivot to a longer term program to see what we can bring on with that. It is pretty interesting to note that those same EVB customers, the majority of which were existing customers, they are upgrading at 3 times the rate of a non EBD customer. So these are people that are taking this opportunity To get more speeds, more throughput, more data, but with the government footing a portion of that bill.

Speaker 4

Okay. And then second, if I

Speaker 5

can, debt to LQA EBITDA 4.1x, How do you think about that coming down over time? The rates you're raising money are amazingly low. I think it's all Stephens doing. And does that make you more comfortable with taking a little more leverage on than you were in the past?

Speaker 2

Well, I think doing what we did probably took steady leverage level that we hadn't anticipated before that. And I think a big part of that was just where we were able to borrow and what we're able to put in place. And clearly, I think we probably look at the converts as Quasi leverage, just from the standpoint of we clearly anticipate that those will convert over time and They're not debt. Unfortunately, the very low cost of them means that there's not much debt service associated with them either. And so I think all of that allows us to.

That being said, I think We continue to grow very quickly. Keep in mind that, that leverage number I gave did not include a full quarter of Hardray. You add that in alone and it will drop the leverage on top of our continued growth. So I think we'll delever Relatively quickly anyway. That being said, as opportunities present themselves, I think we definitely are more comfortable with a higher leverage than we Probably were 2 years ago, before we've kind of put the structure in place.

Yes.

Speaker 5

I didn't want to make it too complicated, but yes, that was my question. Thank you very much.

Speaker 1

And our next question will come from Frank Lofland with Raymond James. Please go ahead.

Speaker 6

Great. Thank you. Walk us through a little bit more about what you're getting with Hargray and what can we Kind of the trends with those subs. In particular, talk to us a little bit about the extensive fiber network that you get with that and how that fits into your mix and what you

Speaker 2

Sure, Frank. I'll start off and Julie can add in. I mean, I think first and foremost, we get A company that looks very similar to ours in a lot of ways from the standpoint of the type of markets they serve, the type of Associates that they have and kind of their focus on associates first and then customers and the communities we serve. And So that piece of it, which is kind of foundational to the things that we generally look at, is there, they have slightly higher penetration, they They probably have markets that have slightly higher demos than us. And so that being said, they also have 40% of their network that's Already fiber.

And so, some of that is a, I think, a competitive standpoint and others puts Well positioned. Keep in mind too, I think some of the higher penetration actually ties to the higher demos and to the nature, especially at And the area around Hilton Head to what is kind of a more resort type town. And so, Yes. So I think from a growth opportunity standpoint, when we look at what is our real focus, which is HSD Business Services revenue growth And then letting that flow through to EBITDA, we think we have a lot of opportunity there both from a growth on the top end As well as just the ability to drive margins higher over time that will be more aligned with our overall margins, which will allow for accelerated growth.

Speaker 6

All right, great.

Speaker 3

Yes. No, I mean, I think you nailed it. The people, the leadership, the know how, The growth markets, the actually the footprint to grow too, not just organically, but their footprint gives us another footprint to Edge Out from

Speaker 4

this, if we so choose in the future.

Speaker 2

Edge Out and M and A, I think as we think about tuck in acquisitions in the future, there And 4 or 5 more states that now fit into that profile for us that didn't beforehand.

Speaker 6

All right. That's helpful. And then, just a follow-up with Mega broadband investment that you have, can you walk us through sort of the again remind us the timeline of the optionality you have and what's the soonest that you could Potentially take a larger stake in that business?

Speaker 2

Yes. So we have a year and a half time window that begins At the end of the Q1 of 2023, so starting in 2023 to kind of the towards the end of the Q3 of 2024, we have the option again, there's a time period within each of those quarters that we can notify them that we're exercising it. And then obviously, there's still approvals and stuff that have to go through. So just you wouldn't you would have to announce it and then go through the process to get it closed, which shouldn't be a long process, But nonetheless, so, I think, there'll be a lot of factors that play into that, everything from where we are on Hargray integration at the time As well as capital markets and where we are from the ability to raise incremental capital, we'll need to close that part of the transaction. So and that's one of the reasons we structured the deal the way we did was the going in thought is that we'll want it as soon as we can get it, But we needed some level of optionality in case just conditions don't allow that to happen.

Speaker 6

Okay, great. Thank you.

Speaker 1

And our next question will come from Craig Moffett with MoffettNathanson. Please go ahead.

Speaker 7

Hi, thank you for taking the question. I wonder if you could just talk about the competitive dynamics that you're seeing in your Particularly sort of growth markets like Boise, Idaho, for example. There's been so much talk about fiber expansion and People like T Mobile doing fixed wireless broadband. What are you seeing in those markets in terms of new competitive entry? And If maybe you could just quantify what percent of your footprint today do you see fiber and what is your

Speaker 3

That's a big one, Craig. So Right now, 24% of our footprint has a provider that is offering at least 100 15% of our footprint has a fiber provider in it, so relatively small. What do we see? We do see some encroachment of Smaller, not usually bigger, but smaller mom and pop folks wanting to get into the broadband business Because they hear it's a growing happening thing, but we also have some pretty Clear insight into how each one of our markets is performing visavis any competitor that we might have. So We might have AT and T or CenturyLink DSL.

In some of our markets, we actually have AT and T Fiber. And what we know about What's occurring in those markets is that we are winning share, not them. At this point in time, we are winning share and it does not matter what type of Technology that competitor has, whether it's DSL or fiber, we are coming out the winner At this point in time, that being said, we are incredibly diligent about Boots on the ground, we are in our local communities. We don't have operations like call centers These are aggregated in big cities. Our associates are located in our local markets.

So there's booths on the ground so that we know if anybody is talking to city officials or if there are locates going on so that we can make sure that we Are more than ready to meet the competition. Competition will make us better in the long run. We're not seeing anything from T Mobile at this point in time. Again, I think as long as we're focused on taking care of our customers, I really don't see them coming out with something That meets our customers' needs better than what we already provide for them.

Speaker 2

Yes. And I would just add, I think if you think about 78% of our customers are at 200 meg taking 200 meg or higher and average usage is approaching 500 gigs. That's not What the customer base that T Mobile is going after, doesn't mean they won't be successful in our markets because there's still another 60% of people and some of them are taking DSL and They may be successful there. I don't think we're targeting the same customers though. And because of that, I think that We obviously are paying attention to, but we don't see as a big competitive threat to us.

That's helpful. Thank you.

Speaker 1

And our next question will come from Brandon Nispel with KeyBanc Capital Markets. Please go ahead.

Speaker 8

Great. I want to follow-up on Craig's question for Julie. So Julie, in markets where you have fiber competition, can you talk about The sophistication of your pricing construct where you're able to price services on a market by market or even street by street basis, how common is that today? Secondly, can you talk about the ARPU, the data ARPU for hard grid? It seems as if it's pretty close to legacy Cable 1, but Just wanted to confirm that.

Thanks.

Speaker 3

All right. Sure. So fiber competition, there's AT and T in the Southeast And then there is well, they have a teeny bit in Texas as well. And we have a provider called Allo in Norfolk, Nebraska, which is one of our smaller markets in the Midwest and TDS starting up in Boise. We do have in the past, in order to drive efficiency, we had this mentality that one size fits all.

And as we have grown and increased our footprint and have seen some competition into our markets, We rapidly changed that mindset. And so now we offer pricing that can go Literally, as you mentioned, street by street, and we can offer that pricing just in time. We don't have to open up different pricing. Our competitive pricing is called FreedomConnect. We don't have to open that pricing months in advance.

We can open it just in time. And we found so far that strategy to work well for us in terms of maintaining the balance between market share and ARPU. ARPU and hard gray, I mean, I could talk more to ARPU and Fidelity quite honestly.

Speaker 2

Well, honestly, the ARPU in hard gray is very similar to Cable 1 ARPU except for on the commercial side where their commercial ARPU is quite a bit higher. I guess our commercial ARPU is quite a bit higher in the hard gray markets than what it was in Cable 1. So that You'll see that pull up the total there, but from a residential standpoint, we were pretty close to the same.

Speaker 4

Okay. Thanks for taking the questions.

Speaker 2

I would just add on the competitive side. I think I joined here 3 years ago and at the time it was Julie's focus to Develop a competitive mindset, and I would say the change over 3 years has been pretty dramatic. And I think We have an intense focus on it now where I would say that, as you said, that wasn't the focus. It kind of didn't have to be. And it wasn't and it was very much focused on the efficiency.

So I think we've done a really good job of continuing to focus on margin, but also Drive this competitive mindset throughout the organization.

Speaker 8

Great. Thank you.

Speaker 1

And our next question will come from Steven Cahill with Wells Fargo. Please go ahead.

Speaker 4

Thank you. Julie, last quarter, I think you talked about on the call that subscriber trends had continued to be pretty strong in April. I'm just curious, you had a Good subscriber result for the quarter. Was that kind of consistent through that? And any commentary on how things feel kind of coming out of it into this period of Kind of fresh uncertainty.

And maybe you could talk about how Hargreaves and your other minority investment companies are performing from Broadband net add basis as well. And then a quick follow-up.

Speaker 3

So, sub trends like in the discussion with Phil, I would say for 2021, the year started out very strong. And we I mean, the Q1 was Very strong. April was very strong. May June were better as you heard. I mean, I think we were 31% better in this quarter than we were in 2019 in this quarter.

So obviously not as high as 2020, the height of the pandemic, but higher than 2019. Churn also continues to be unbelievably low. Like we were on a track of driving churn down before the pandemic, When the pandemic hit and of course during the core of the year, we expected that to be low, especially when we are doing the Keeping America's Connected pledge. But even in 2021, our churn continues We really believe people have found a they have choice. They have choice of providers, they have choice of But it's summer and so we're seeing typical summer trends start to set in.

So, the fall brings, are the kids going back to School or the kids not going back to school, that does have an effect on how we do, I think. And Heartbreak is no longer considered to be an investment. Their numbers are as of this quarter included. Now they weren't in for a full quarter, they were in for 2 months.

Speaker 2

And the one thing we mentioned the 12,000, which was excluding HeartGrip, they did have 2,000 kind of organic in the quarter that wasn't technically part of that 12,000. So if you include that as organic, then we truly had 14,000 as organic. But our other investments continue to, as we mentioned, in a 1 point 7% sequential growth in the other businesses. I think they continue to see similar trends to us, which is not as fast as it was This time last year, but still kind of better than what has been historic.

Speaker 4

Great. And then maybe just if we could take that Into penetration, I've historically thought about penetration as maybe being a little bit lower in your markets than some of your peers. But as you're seeing these strong trends in the sell in at 100 megabits, the gig sell in, the impact of EBB, Do you have a little bit more headroom on do you see there being more headroom on penetration than what you thought historically? The churn dynamic Mike might inform that as well. So just curious your thoughts there.

Speaker 3

Yes. I do think that is the case. I mean, as we look at customers that are coming On now, who are they? They have a credit profile that's very similar to our current customers. So again, I mean, these are good Quality customers, many of them are making a choice to come to us from other providers, could be DSL, could be fiber to the home, Many of them were cell only or wireless only.

And That group, the people who have come to us during COVID, so from, say, March of 2020, are Thick year than customers prior to them. That is to say the retention curve on anyone that has joined us since the pandemic It's better than it's been in the past. And in the past, those customers, that cohort had very low churn. This new cohort is Even stickier. In terms of penetration and where we can go, the pandemic accelerated the need For a reliable, robust, HSD service.

And so now that the innovators can See that this network exists, there's going to continue to be innovation and Just great products and services that can ride over our network. So, sure, I don't really see at this point We've got a lot of work in front of us in terms of capturing penetration and continuing quite honestly to drive our margins.

Speaker 2

Yes. And I would say that the competitive The mindset piece, I think, also positively impacts that because I think the one size fits all also has you marketing to a pretty narrow base. And I think With what we've done on that, we've definitely been able to become much more targeted to different groups, not just kind of that main group we were focused on. I think for all of those reasons, we feel we've got Continued penetration upside. We probably aren't catching the industry averages anytime soon, but I think we've got a lot of upside, Maybe a lot more upside than what the industry does.

Speaker 5

Yes. Thanks.

Speaker 1

And this will conclude our question and answer session. I'd like to turn the conference back over to Julie for any closing remarks.

Speaker 3

Thank you, Cole. We appreciate everyone joining us for today's call and look forward to speaking with you all again next quarter. Be well.

Speaker 1

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect your lines at this time and have a great day.

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