Thank you for standing by. My name is Rebecca, and I will be your conference operator today. At this time, I would like to welcome everyone to The Cheesecake Factory Incorporated Q1 2026 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question-and-answer session. If you would like to ask a question during this time, simply press star followed by the number one on your telephone keypad. If you would like to withdraw your question, press star one again. Thank you. I will now turn the call over to Etienne Marcus, Vice President of Finance and Investor Relations. Please go ahead.
Good afternoon, and welcome to our Q1 FY 2026 earnings call. On the call with me today are David Overton, our Chairman and Chief Executive Officer, David Gordon, our President, and Matt Clark, our Executive Vice President and Chief Financial Officer. Before we begin, let me quickly remind you that during this call, items will be discussed that are not based on historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could be materially different from those stated or implied in forward-looking statements as a result of factors detailed in today's press release, which is available on our website at investors.thecheesecakefactory.com and in our filings with the Securities and Exchange Commission.
All forward-looking statements made on this call speak only as of today's date. The company undertakes no duty to update any forward-looking statements. In addition, during this conference call, we will be presenting results on an adjusted basis, which exclude acquisition-related items, impairment of assets, lease termination expenses, and other items. Explanations of our use of non-GAAP financial measures and reconciliations to the most directly comparable GAAP measures appear in our press release on our website as previously described. David Overton will begin today's call with some opening remarks. David Gordon will provide an operational update. Matt will review our Q1 financial results and provide commentary on our financial outlook before opening the call up to questions. With that, I'll turn the call over to David Overton.
Thank you, Etienne. We delivered strong results in the Q1, exceeding expectations across revenue, margins, and adjusted diluted earnings per share. This performance reflects disciplined execution across our restaurants and continued demand for our differentiated high-quality concepts. Q1 comparable sales at The Cheesecake Factory restaurants increased 1.6%, outperforming the industry and reflecting the strong affinity for our namesake concept. Culinary innovation continues to be a core strength of our business. Our recent menu additions, including new bites and expanded bowl options, have been well received by guests and highlight the broad appeal of our menu and the value we deliver to our guests. Importantly, these offerings keep the concept fresh and competitively positioned without relying on discounting. To this point, Cheesecake Factory average weekly sales reached a new all-time high during the quarter, bringing our industry-leading annualized unit volume to nearly $12.8 million.
Strong sales and exceptional execution drove further improvement in The Cheesecake Factory's restaurant-level profit margins, and we delivered double-digit growth in adjusted diluted earnings per share year- over- year. Turning to development, during the Q1, we opened three restaurants, including a North Italia, a The Henry, and a Flower Child. In addition, one The Cheesecake Factory restaurant opened in the Q1 in Mexico under a licensing agreement, the only international opening we expect this year. Subsequent to quarter end, we opened a North Italia, marking our 50th location for the concept. With these openings, we remain on track to meet our objective of opening as many as 26 new restaurants this year. In summary, we delivered a strong quarter, and as we look ahead, we will remain focused on delivering exceptional food, service, and hospitality, the hallmarks of our success, while continuing to execute our long-term growth strategy.
Before I turn the call over, I am pleased to share we were once again recognized by Fortune as one of the 100 Best Companies to Work For, marking our 13th consecutive year on the list. This recognition, based on direct feedback from our staff, reflects the strength of our culture and the engagement of our people. We believe this continues to be an important advantage in attracting and retaining talent in a highly competitive labor environment. With that, I will now hand the call to David Gordon to provide an operational update.
Thank you, David. Our performance this quarter reflects the strength of our operations teams and their ability to execute at a high level in our restaurants while leveraging sales growth to drive flow-through and profitability. Operators delivered improvements in labor productivity, food cost management, and other controllable expenses while maintaining strong retention across both hourly staff and management teams and delivering strong guest satisfaction scores.
As David mentioned, our recent menu additions at The Cheesecake Factory restaurants have been well received, which we believe has contributed to the sequential improvements in traffic and check mix. This has allowed us to moderate menu pricing without impacting restaurant level margins. Moving on to Cheesecake Rewards. The recent launch of our new mobile app has exceeded expectations with top-tier download rankings, including number 3 overall and number 1 in food and drink during the rollout week. Early guest feedback has been overwhelmingly positive, particularly around the app's ease of use for making reservations and browsing the menu to place orders, reordering favorites, and accessing rewards all within the app. We are also seeing solid early traction with increasing adoption of the app for digital ordering, reflecting strong early engagement with the platform.
At the same time, we continue to refine the program toward more targeted behavior-based personalized offers with an increased focus on lifecycle management. So far this year, we've seen higher engagement, improved incrementality, and greater offer efficiency. I'll now turn to additional concept performance details. The Cheesecake Factory's Q1 comparable sales outperformed the Black Box Intelligence casual dining index by 40 basis points and resulted in annualized AUVs of $12.8 million for the quarter. This performance was supported by an off-premise mix of 22%, in line with the prior quarter and prior year. Restaurant level profit margins increased 10 basis points year-over-year to 17.5%. North Italia's Q1 annualized AUVs totaled $7.4 million, with comparable sales declining 2%.
Our focus remains on returning to positive sales growth, and we remain confident in the concept's competitive positioning and long-term opportunity. At the same time, we're seeing encouraging trends, including improved retention across both managers and hourly staff, as well as strong early results at new restaurant openings, with average weekly sales at recent openings meaningfully above the system average. In addition, we recently implemented at North Italia the guest feedback platform used at The Cheesecake Factory, which we believe will provide valuable insights into execution and support ongoing improvement. Our new menu currently being rolled out introduces a dedicated lunch section featuring lighter options, including refreshed salads and additional protein offerings, aligned with current guest preferences and thoughtfully priced. We believe this will increase awareness of our lunch offering and strengthen our value proposition in the lunch daypart.
Restaurant level profit margin for the adjusted mature North Italia locations was 14.8% for the quarter versus 16.6% for the prior year. The decline primarily reflects sales deleverage along with higher building expenses, including repairs and maintenance and utilities. Flower Child delivered another standout quarter, meaningfully outpacing the fast casual segment, underscoring the strong affinity for the concept as it continues to take market share. Q1 comparable sales increased 10% for a two-year comparable sales increase of 15%. This strong performance translated into annualized AUVs of $4.9 million, a new quarterly high for the concept. Restaurant level profit margin for the adjusted mature Flower Child locations was 19.6% in the Q1, up 100 basis points from the prior year.
This performance reflects the concept's highly differentiated positioning with a made-from-scratch menu that is both health-focused and craveable, delivering compelling value across a broad range of offerings, all within thoughtfully designed restaurants that provide a more elevated experiential dining experience. Combined with consistent strong execution by our restaurant teams, these strengths continue to drive momentum and strong sales trends. We remain focused on building strong teams to support the concept's continued growth, we're increasingly confident in the opportunity ahead. Lastly, we expanded our FRC portfolio with the opening of a Henry in Phoenix, which opened a strong demand. Average weekly sales have exceeded $280,000 in the first four weeks for an annualized AUV of over $14 million. With that, let me turn the call over to Matt for our financial review.
Thank you, David. Let me first provide a high-level recap of our Q1 results versus our expectations I outlined last quarter. Total revenues were $978.8 million, meaningfully above the high end of the range we provided. Adjusted net income margin was 5.2%, and adjusted diluted earnings per share was $1.05, both finishing above our expectations. We returned $32.6 million to our shareholders in the form of dividends and stock repurchases. Now, turning to some more specific details around the quarter. Q1 total sales at The Cheesecake Factory restaurants were $690.5 million, up 3% from the prior year. Total sales for North Italia were $89.5 million, up 7% from the prior year period.
Other FRC sales totaled $104.5 million, up 20% from the prior year, and sales per operating week were $145,200. Flower Child sales totaled $52.6 million, up 21% from the prior year, and sales per operating week were $94,500. External bakery sales were $13.9 million. Moving to year-over-year expense variance commentary. Specifically, cost of sales decreased 10 basis points, primarily driven by favorable dairy costs, partially offset by higher beef and seafood costs. Labor as a percent of sales declined 20 basis points, primarily driven by labor productivity gains, partially offset by higher group medical. Other operating expenses increased 40 basis points, primarily driven by higher utility and bakery overhead costs.
G&A remained relatively flat as a percent of sales, depreciation increased 10 basis points from the prior year. Pre-opening costs for the quarter, including some expenses related to early Q2 openings, totaled $5.5 million compared to $8.1 million in the prior year period. We opened three restaurants during the Q1 versus eight restaurants in the Q1 of 2025. In the Q1, we recorded a pre-tax net expense of $2 million, primarily related to impairment of assets and lease termination expenses and FRC acquisition related items. Q1 GAAP diluted net income per share was $1.02. Adjusted diluted net income per share was $1.05. Now turning to our balance sheet and capital allocation.
The company ended the quarter with total available liquidity of $601.6 million, including a cash balance of $235.1 million and $366.5 million available on a revolving credit facility. Total principal amount of debt outstanding was $644 million, including $69 million in principal amount of 0.375% convertible senior notes due 2026 and $575 million in principal amount of 2% convertible senior notes due 2030. CapEx totaled approximately $43 million during the Q1 for new unit development and maintenance. During the quarter, we completed approximately $18.4 million in share repurchases and returned $14.2 million to shareholders via our dividend. Let me turn to our outlook.
While we will not be providing specific comparable sales and earnings guidance, we will provide our updated thoughts on our underlying assumptions for Q2 and full- year 2026. Our assumptions factor in everything we know as of today, including net restaurant counts, quarter-to-date trends, our expectations for the weeks ahead, anticipated impacts associated with holiday shifts and the recent softness in industry sales trends and the current consumer environment. Specifically for Q2, we anticipate total revenues to be between $990 million and $1 billion. At this time, we expect effective commodity inflation of low-to-mid single digits for Q2 as our broad market basket remains stable. We are modeling net total labor inflation of low-to-mid single digits when factoring in the latest trends in wage rates and minimum wage increases, as well as other components of labor.
Other operating expenses are estimated to be approximately 20 basis points higher than prior year, reflecting higher marketing spend to support the launch of our rewards app. G&A is estimated to be approximately $63 million-$64 million. Depreciation is estimated to be approximately $28 million-$29 million. We are estimating pre-opening expenses to be approximately $7 million. Based on these assumptions, we would anticipate adjusted net income margin to be about 5.5% at the midpoint of the sales range provided. For modeling purposes, we are assuming a tax rate of approximately 13% and weighted average shares outstanding of approximately 48.5 million. Turning to FY 2026. Based on similar assumptions and no material operating or consumer disruptions, we anticipate total revenues for FY 2026 to be approximately $3.91 billion at the midpoint of our sensitivity modeling.
For sensitivity purposes, we are using a range of ±1%. We currently estimate total inflation across our commodity basket, labor, and other operating expenses to be in the low to mid-single-digit range and fairly consistent across the quarters. We are estimating G&A to be about 6.5% of sales, partially driven by our sales growth outlook impacted by the timing of restaurant openings and closures, as well as periodic true-ups related to stock-based compensation. Depreciation is expected to be about $115 million for the year. Given our unit growth expectations, we are estimating pre-opening expenses to be approximately $35 million-$36 million. Based on these assumptions, we would expect full year net income margin to be approximately 5% at the sales estimate provided.
For modeling purposes, we are assuming a tax rate of approximately 11% and weighted average shares outstanding relatively flat to 2025. With regard to development, we plan to continue accelerating unit growth this year. At this time, we expect to open as many as 26 new restaurants in 2026, with roughly three-quarters of those openings planned for the H2 of the year. This includes as many as six Cheesecake Factories, six-seven North Italia, six-seven Flower Childs, and seven FRC restaurants. We would anticipate approximately $210 million in cash CapEx to support unit development as well as required maintenance on our restaurants. Note, this CapEx range includes some new restaurant construction expenses, which may be classified as operating lease assets instead of additions to property and equipment in the statement of cash flows.
In closing, our Q1 results reflect a healthy business, solid top-line momentum, disciplined cost management, and strong operational execution. Our financial position continues to provide the flexibility to support new unit growth while investing in the business and returning capital to shareholders. With a diversified portfolio of high quality concepts, experienced operators, and a strong balance sheet, we believe we are well-positioned as we move through the year. Looking ahead, we remain focused on consistent execution, comparable sales growth, margin expansion, and long-term shareholder value creation. With that said, we'll take your questions.
Your first question comes from the line of Andy Barish with Jefferies.
Hey, guys. Can you just kind of go through, I know, you know, the Cheesecake business has been very consistent on the top line, just anything quarter to date? I know it's been noisy with, you know, Easter and spring break shifts, but just, you know, anything you're seeing in your guests, any check management that you'd be willing to comment on would be helpful.
Sure, Andy. This is Matt. I mean, as you know, we're not gonna give a specific number, but I think if you know, interpolate the revenue guidance for the Q2 , you know, we're expecting to have consistent trends continue for The Cheesecake Factory. I think we feel cautiously optimistic about the rollout of the app and the incrementality that we have potential to drive there. We rolled out incremental more new menu items in the Q1, and, you know, we saw progressively improving incident rate trends on those. Generally, I would say we have a bullish outlook on our business at this time.
Thanks. Appreciate it.
Your next question comes to the line of Jeff Farmer with Gordon Haskett. Your line is open.
Thanks. Matt, you mentioned that the Q1 revenue performance exceeded obviously the guidance. What was the primary driver of that outperformance relative to your guidance?
Yeah. Jeff, this is Matt. It was a couple of factors. I mean, obviously, The Cheesecake Factory comps came in above the range that we had provided there. You know, I think they were very stable throughout the quarter, so I think that was a positive. You know, certainly Flower Child, that 10% was above our expectations that we had thought more in the mid-single digits. Each of those probably contributed about 50% of the beat.
Okay. Then one more. As it relates to intra-quarter same-store sales trends, when the conflict on Iran really kicked off in early March and gas prices jumped, did you see any impact on same-store sales for any of the businesses?
We were pretty steady throughout the quarter. You know, honestly, we were looking at that as well and parsing it, and throughout the portfolio, we continued to be, I think, steady. You know, there was a little bit of spring break movement, but even that was probably more muted than we thought. It was very balanced throughout the quarter, and we didn't see any trade down either. I would say both the guest traffic and the mix were both steady throughout.
Okay, thank you.
Your next question comes to the line of Jim Salera with Stephens. Your line is open.
Hey, guys. Good afternoon. Thanks for taking our questions. Yeah, a two-part question. One, just some housekeeping. Are you able to provide the breakout of Cheesecake Factory comps, the traffic, the pricing, and then the mix components? As we look at the strong results in the quarter, I know historically you've talked about kind of GDP and jobs numbers as having a big influence on, you know, guest traffic and engagement with the brand. I don't think we've had necessarily very good jobs numbers this year. I think kind of continuing the slow growth from 2025. You know, we see your results accelerating.
I was hoping maybe you could just kind of bridge what's happening with your restaurants that's maybe leading you to outperform relative to kind of the macro backdrop as a whole.
Sure, Jim, this is Matt. I'll start here. On the specifics with The Cheesecake Factory, pricing was at 3.3%. As we have noted previously, that's coming down. It will be 3% in the subsequent quarters, just given the timing of what was rolling off in the quarter, it was at 3.3%. The mix was a - 0.3%, we saw pretty material stabilization there, really benefiting, particularly from the bites being add-ons and not substitutions. We feel really positive about that. The traffic was a - 1.4%, which was a material improvement over the Q4 results. Just also note for everybody, for the record, the total weather impact for the company was about 1.7% of sales.
Of course, there was weather the prior year, the net really was about 70 basis points and 75 basis points, if you think about that. Pretty close to getting back to that flat traffic for Cheesecake Factory, really on a like for like basis. Really positive of movement there. You know, I think, Jim, there's a lot of factors at play regarding sort of the economy. Certainly if you believe in or subscribe to the K-shaped economy component of it, you know, many of our concepts in our portfolio benefit from higher income cohorts. I think that there's a piece of that. I think the flexibility of the menu, particularly at Cheesecake Factory and Flower Child, will benefit us with a tail here in the whole GLP-1 thing, right?
Like, you can get anything you want to eat and, you know, at The Cheesecake Factory, you can get steamed salmon with broccoli if that's what you want, and, you know, heavy up on the proteins and certainly at Flower Child as well. Yeah, I think there's the menu. You know, ultimately, we believe in sort of the three primary tentpoles of restauranteuring and, you know, that's the menu and the hospitality and the service. I think we're excelling in those. Probably taking some share for those reasons. I do think even though the jobs haven't been great, to your point, sort of breaking into the economist here, the news cycle around the layoffs is not also as bad as it sounds. I mean, they're the big news, but it's been steady. The job market's been steady.
Discretionary income is up slightly, and it's up a bit more than we're taking price. From a wallet perspective, I think there's that. I think also, you know, lastly, what we've ascribed to here, and I just read about this today in the journal, where people's wallets are going is for experiences, not for just goods. We're experiential dining, and so it's not so much transactional. I think for all of those reasons.
Jim, this is David Gordon. I just had one more piece, that would be the continued retention we see in the restaurants at the hourly staff and management level quarter after quarter- after- quarter. I think it's allowed the operations teams to execute as well as they ever have. We continue to see that type of execution. We see it in the results of our Net Promoter Score continuing to be positive. That just has a flywheel effect of guests wanting to come back and having those type of experiences that Matt just mentioned. That can never be overlooked.
Great. Well, I appreciate the detailed thoughts. I'll hop back in the queue.
Your next question comes to the line of Jeffrey Bernstein with Barclays. Your line is open.
Hi, good afternoon. This is Patrick on for Jeff. Just a quick housekeeping question. Can we also have the components of the comp for North Italia, please? I have a real question.
Yeah, this is Etienne. Happy to provide that for the components. Mix was positive 1% for the quarter. Price was about 3%. That came down a little bit. Traffic was - 6%.
Thank you for that. I appreciate it. My bigger picture question was, I appreciate that your brands skew to relatively higher income consumers, but, you know, with elevated gas prices, inflation north of 3%, the ongoing stock market volatility, it just seems like everyone is frustrated these days to some degree. I was just wondering if you're seeing any trade down from fine dining and other higher end casual dining customers into your brands. Do you currently think you're capitalizing on that, or is there an opportunity to capitalize on that frustration? Secondly, in terms of whatever read you have on your own customers. Do you see any check management in terms of alcohol, appetizers, or add-ons? Thanks.
Sure. This is David Gordon. A couple things. I think that the incident rates and the add-ons have remained incredibly consistent. As Matt touched on earlier, some of the early check management that maybe people were anticipating with the bites, really we didn't see. We saw people attaching bites along with the rest of their meal at Cheesecake Factory. As far as the high-end consumer and white tablecloth, I would say actually if you look at Flower Child, I think maybe Flower Child is taking market share from QSR or maybe from some of the folks in fast casual that have had to take much more price to protect margins over time, and Flower Child has not had to do that and has an elevated experience.
Along with that elevated experience and the quality of the food and the menu innovation, and the ongoing LTOs, I think we are taking market share maybe from that consumer that feels pinched, whether it's your typical fast casual or a QSR. I think that's benefited Flower Child.
Thank you very much.
Your next question comes to the line of Katie Fogertey with Goldman Sachs. Your line is open.
Hi, this is Christine Cho on for Katie. Thanks for taking my question and congrats on the strong results. With the new Cheesecake mobile app launched earlier this month, I know you mentioned that early guest feedback has been positive so far. Could you touch on any additional early observations that you have from the app rollout regarding member engagement and frequency, and how do you expect personalized marketing to evolve following this launch?
Sure. This is David again. We still haven't discussed any actual numbers around the Cheesecake Rewards program, and I would anticipate, you should anticipate we won't be doing that either when it comes to the amount of downloads or members that have joined since they've downloaded the app. What I will say is that we are very pleased with the amount of downloads that we've seen thus far. We're also very pleased with the amount of sign-ins that we've seen after downloading, because downloading is one thing, but then engaging with the app is something else.
We're happy with the amount of folks that have enabled locations and allowed notifications because those are ways that we can engage with them on a one-on-one personalized relationship, get the best ROI out of them, try and drive the incrementality that we've talked about historically, and continue to gather data to make sure that the marketing spend is getting us, you know, the best ROI in the long run. We're super happy with the launch early on. I think as I stated that in the, in the opening prepared remarks around the amount of engagement in the App Store and the Google Play Store right in the beginning, was very, very high, and that's very promising to see and continues week after week to be significant.
Just one thing qualitatively. I've been really pleased with the number of new guests that we're getting for the sign-up. Clearly we're opening the funnel to attract incremental traffic and it's not just about engaging with our current rewards members, but making sure we're actually growing the total base.
Great. That's helpful. Thank you.
Your next question comes to the line of John Ivankoe with JP Morgan. Your line is open.
Hi, this is Crystal on for John. My first question is on Flower Child. The 10% comp's really strong against the category that came in roughly at flat in the same quarter. Most of the discussion around unit growth, you said it has been dependent on your management pipeline, whether that's your general manager and your executive chef. I was wondering where are you on that, especially as the category is growing really fast compared to other segments in the restaurant?
Hi, Crystal. This is David. Great question. We have said that in the past that we still believe that being able to grow at the pace we want is gonna require the right type of general manager and executive chef. We still believe that. We're pleased to see continued retention benefits at Flower Child because that's a key component of career growth and enabling people to be able to grow their careers within the concept to reach that general manager and executive chef level. We feel confident in our current growth trajectory that we have the pipeline in place to meet those expectations. That team is very focused.
If we decided we wanted to ramp up just a little bit from where we are today, they remain focused in the most important areas to enable the growth in that talent level, to have the general managers and executive chefs in place, in time for that growth.
All right. Thank you. On second one is on North Italia. Looking at numbers, it looks like new unit volumes came down a little bit in the Q1. I was just wondering how new units are opening up and if you could give a little bit more detail.
Sure. We've opened up two new restaurants here recently. Actually, we just finished our first full week at our new Brea location in Southern California. It's the busiest opening week in the history of North Italia for any individual location. Very well, very well-received in an existing market. In a new market in Northern California, roughly about a month ago, that would've been our busiest opening if we hadn't just opened in Brea. New markets have been very, very well received. We'll continue down the path this year of about 50% new to existing markets, and we're pleased with the early results.
Thank you.
Your next question comes from the line of Jim Sanderson with Northcoast Research. Your line is open.
Hey, thanks for the question and congratulations on a great quarter. I am wondering if you could talk a little bit more about store margin at North Italia that was a bit lower than expected, and what the unlocks or remedies are to get that back up to the double digit teens?
Sure, Jim, this is Matt. I think a couple of things. You know, there's certainly a little bit of pressure there from the comp and some delevers on more of the fixed cost piece. I think it's also about making sure that we're investing the right amounts in labor as well as having, as David talked about on the prepared remarks, the, you know, the right menu offerings at thoughtful prices. There's also a little bit of the mix of mature. Right every year the different sort of group comes into the mature margin set, and this happened to have a couple of higher margin or higher cost market in that. You know, more on a comp basis, it didn't move quite as much, so it's a little bit of its optics.
I think the most important thing though is to continue to focus, as David said, on positive comp store sales, right? That's really the primary attribute to recapturing the margin piece. Overall, we feel very confident that the mature margins should be in that 16%- 18% range on an ongoing basis that we've talked about. We're obviously, you know, very close to striking distance on that. It's not a big movement from our range and some of it's just the moving pieces that happen to be in Q1, but certainly a lot of focus on recovering that.
Just to follow up to that, how would leaning into lunch impact the store margin just in general?
It's really about aggregate traffic.
Mm-hmm.
I think from a lunch perspective, the incrementality and recapturing that traffic there, the flow through, obviously we have the teams there, right? There's a staffing level that's already set, and so you're able to recapture margins at a higher rate than what the average is.
Hmm.
I think that's the key, right? That's why ultimately we believe that's the biggest lever on the margin side of things, is to bring in more people when we have capacity.
All right. Just last question from me. Just stepping back, how should we look at the ability for you to consistently expand consolidated store margin over time? I think it's pretty much flattish with prior years, the trend that we're seeing right now, on an annualized basis. The formula to get back to modest expansion.
Sure. Our full- year guidance still calls for about 25 basis points of overall margin expansion in totality. Certainly every quarter is gonna have a little bit of ups and downs depending on, as we noted, group medical or one of the things that we saw in the Q1 was that produce prices were higher just because of weather conditions, right? Our outlook for the year remains unchanged because a lot of that just is timing that was already anticipated by us and built into our expectations for the quarter. We feel very confident that 25 basis points a year is still attainable across the portfolio, and that's our plan for this year. That would put us north of the 16% kind of range, and that is inclusive of the growth of adding, you know, 26 new restaurants.
I would say that's still our target and still very viable and, that's our plan so far.
All right. Thank you very much.
Your next question comes from the line of Jon Tower with Citi. Your line is open.
Hi, this is Karen Holthouse on for Jon Tower this evening. Yeah, anecdotally it seems that there's more social content coming out. It's, I think, showing up in, at least within our team, we've talked about it, our feeds, more often and I think just content that's more engaging. Could you maybe comment on anything you're doing differently on your end, how you're measuring engagement in that channel and, you know, how meaningful that, you know, you think that can be as a part of a go forward marketing strategy? Thanks.
Sure, Karen. This is David. You know, we have a pretty strong social presence across Instagram. We just, you know, I'd say in the past six months, dipped our toe in the water on TikTok here and there using influencers, paid and non-paid. I'd say for Cheesecake Factory, one of the most beneficial aspects of the concept is all the PR that we get on a regular basis, whether that's not through paid media by right, but just through culture and showing up on late night TV, et cetera. We have many different tactics across all social media platforms that we're using on a regular basis and try and take a real multi-channel approach, and we'll continue to do that.
A quick, a quick second one. You know, I think The Cheesecake Factory is probably one of the really, like, primarily U.S.-based brands that has a pretty big brand recognition as you move around the world. You know, the icon of this is a concept. There's the theory just The Big Bang Theory is a reason it's popular. Are you building anything explicit into your second quarter or annual outlook for a potential benefit around World Cup and the associated tourism?
Hey, Karen, this is Matt. No. You know, I think that would be nice upside. I do think you're right. We do have great worldwide recognition, and we do hear that. You're also right about The Big Bang Theory, which is, you know, kind of funny but true. I think that, you know, the World Cup could be a benefit. I think we'll if that happens, then we'll all be pleasantly surprised to the upside though.
Right. Great. I'll pass it from here.
Your next question comes from Kelly Craig with Morgan Stanley. Your line is open.
Hey, this is Kelly on for Brian. Thank you for taking our question. Just wanted to ask, do you have any plans to iterate on bowls and bites just as smaller portions become more popular among consumers? Can you remind us, is that menu gonna be refreshed a few times a year like the core menu? Thank you.
Certainly, menu innovation is gonna remain core to everything that we do. I think you can expect in our next menu change that we'll be refreshing some new bowls and bites, and there'll be some new opportunities for guests to enjoy some new flavor profiles and some new interesting innovative menu items, whether that's on the bowls and bites menu or on the main menu and in bowls and bites. Our plan is to continue to make sure we have as much variety on the menu as possible. That's across every type of cuisine and every type of price point, that we can offer for guests to give them the most value in any way they choose to use The Cheesecake Factory.
Thank you.
Your last question comes from Sara Senatore with Bank of America. Your line is open.
Thank you. I guess I wanted one last question on North Italia. I apologize if you touched on this earlier. I guess AUVs are down a little bit year-over-year, you know, perhaps more than the same store sales. I think one of the things that maybe two things you've talked about in the past are cannibalization on the one hand, and on the other hand, you know, awareness. You know, maybe a longer ramp when awareness is low. Also last year you had, you know, perhaps more of a cannibalization impact because of where you were building those restaurants. I guess, you know, as I look out this year, is cannibalization still a factor for North Italia?
I guess conversely, are you opening in more new markets, and is that part of why the AUV might come down? Just, so just some insights into the development strategy.
Sure. That's a great question. Thanks, Sara. I think the mix for this year is about 50/50 new and existing markets. We did call out cannibalization last year, we still have some of that lingering in some of those markets as well. As far as the new markets, I said earlier we opened in Northern California, very strong opening there. We would expect what traditionally does happen in North Italia is expecting that we're going to open up at the volumes of the last two, that we will open up a little shy of what our targets are and grow into those over time. That's our own internal expectation. If we exceed that expectation, we're pleasantly surprised, that creates a little bit of cannibalization in the short term.
We're okay with that as well.
Thank you.
Ladies and gentlemen, that concludes today's call. Thank you all for joining. You may now disconnect.