Okay. We will get started. Very pleased to have Clear Channel Outdoor back with us again this year. I'm Aaron Watts, the Media Credit Analyst at Deutsche Bank, and with me on stage from the company is David Sailer, Chief Financial Officer of the company. David, thank you for being down here again with us.
No, thanks for having me.
There is a lot going on for the company these past several months, plenty to cover here today. For our time, I'd love to cover the strategic realignment of the company, the fundamental themes of the underlying business, and how those first two areas dovetail with improving the capital structure going forward. Maybe we'll start with the strategic alignment of the asset portfolio because at long last there is real progress to talk about. In my view, you're now closer to the finish line than the starting line. To level set for everyone, talk about why you embarked on this initiative, what you're hoping to achieve with all of it, and lay out for us what's closed, what's in process, and where there's still some wood to chop.
Sure. I mean, it's great to be here. Thanks for having me. No, it's nice to start off the conversation with, you know, we're making some progress on our strategic initiatives. The last couple of years, the question would have been, when are you going to sell Europe North and how is that going? It's great to say that we've sold Europe North. To go back a little bit further, I mean, a decision was made. We started this process, or I'd say this journey from a strategic alignment back in 2022, where we were looking to sell the entire platform of Europe North. Everyone knows about interest rates and the war and whatnot. We pivoted and we sold most of our assets in Europe South, which was Switzerland, was sold in 2023, early parts of 2023.
We sold Italy, which was a deal with Italy and Spain, but I'll talk to Spain a little bit later. Also, France was sold as well. That one I always like to touch on because that's a big part of the strategic realignment. When you look at a business like France, that was a tough business, tough business in the sense of the structure of the business, how it ran. From a risk profile, that was a tough business. When I think about COVID and when the business, obviously when COVID happened and ad sales went down, France was a business that was burning cash.
When I think about the strategic alignment of the business and the goal really was to focus on the U.S., the higher growth, the higher margin businesses, it is a little bit about de-risking the business when you think about a country like France. Also, we put up for sale our businesses in Latin America. That is from a smaller scale, but the businesses in the U.S., higher margin, definitely more stable, more stable revenue growth. Going back kind of to the original question, those three countries were sold. Obviously, recently we signed and we are looking to close at the end of this month as we actually just got regulatory approval for the closing of our Europe North business, which will close at the end of the month. Definitely a lot of progress made. Happy with what went on in Europe North.
I feel like the price of the assets made sense. I think it's a win-win for both the buyer and the seller. I think the assets are going to a good company. They're more on the radio side, so happy for the employees. From our standpoint, I think from a multiple standpoint, from a business standpoint, very happy where that landed. Really what's left when you talk about what is left to chop, we're definitely more on the tail end. We sold our three businesses in Latin America. There are four countries. We sold Chile, Peru, and Mexico. What's left is Brazil. That process right now is ongoing. We are looking to execute that this year. What's left in Europe is Spain.
Spain, as I mentioned earlier, was sold two years ago or was signed to be sold to JCDecaux and due to regulatory reasons, that sale process did not go in, did not go through. What is kind of nice about what happened there is that business has performed really well. The management team has done a great job. To their credit, during the regulatory review, obviously they were part of that process, but they put their heads down. They won a lot of contracts. That business to me has more EBITDA now than then. In my eyes, that business will put that process going probably in the next couple of weeks. I feel that business is more valuable now than it was then, which I am looking forward to that sales process.
Even though you had a large strategic buyer in JCDecaux that had been lined up because of how the business has performed, this go again at the sale effort is you're feeling good about.
No, absolutely. I get that question all the time. Oh, you had a strategic, would that be worth more? Ever since that deal did not happen and obviously it was announced, we have had a lot of outreach on that business, but we wanted to get through Europe North, strategically get that done. We are going to look to put the process in place for Spain. I feel like there will be a lot of interest in that business and just the performance of it. I think it was less about strategic, non-strategic as far as the value, just the performance that team has done over the last year. Very helpful.
Okay. I think one of the benefits of bringing your focus back here to the U.S. is that you'll be able to save some on the corporate line. How should we think about where you're at today and where you think that can go?
Sure. I mean, if you look at our K that was issued at the end of February, for the overall business, not including non-cash comp, our corporate expenses were roughly $135 million. That was at a global level. When you look at continuing ops and discontinued operations, our corporate expenses in Europe and Latin America is roughly, I mean, right now we had gone out with a number that we would save $30 million, in excess of $30 million. I'd say right now that number is around $35 million of savings off of corporate. That brings you down to roughly $100 million. That will go down a little bit over time. I mean, those big chunks are coming from the reduction, obviously, of the businesses that are being sold.
Right now we are still a global company, still doing all the things of a global company, compliance, legal, reporting. As we get further into the year, as the businesses, obviously, as we close Europe North and Brazil will follow towards the end of the year or whenever that deal closes, it will be a more U.S.-focused business. We will be looking at, we have said this in the past, we are going to zero-base, budget our corporate expenses and looking at lines like legal, finance, reporting, compliance. I mean, even an easy example to throw out, when you think about our audit fees of a global company, statutory audits, that will be smaller. Right now we are at that $100 million mark and we are looking to save above and beyond that. Do I have a target right now?
I guess you'll see a little more savings probably squeak out in 2025, but I think it'll be more into 2026 because we'll still have filings and things to do with a global company for 2025.
Okay. Okay. As I think about the proceeds that will be coming in, and obviously the biggest chunk will be, as you announced this week, probably at the end of this month, what should we be netting off in terms of fees and taxes from those gross proceeds? Will there be a big hit on this?
Look, from a tax standpoint, and look, the purchase price for Europe North, folks have done over $625 million. The next $375 million, which is our B.V. term loan, will be paid down through that closing process. After that, I mean, you'll have your customary fees. There really isn't tax leakage on the business. After that, it really depends on the working capital and the cash in the business and what those proceeds will be. I'm looking at it, not including the pay down of the notes, I think you're probably pretty close to the $625 million. It might be a little, we were probably planning on this closing in April or May, and now it's a little bit earlier. It might be a little bit of a difference from a cash standpoint, but I think it's pretty close to that number.
Your options for that cash, after you pay down the European debt, as you think about the various ways you could put that money to work, what are those options? Maybe also any limitations we should think about from your debt documents on.
Sure. I mean, I'll start with the debt documents. I mean, obviously we'll follow the waterfall of the debt documents. The way that's going to work is the money comes in, the proceeds, you pay down the B.V., the term loan, and what's left really goes to our credit agreements. We have a look forward of roughly 18 months of CapEx spending and/or M&A. I think we'll probably be close to those numbers. At the end of the day, I think a line share that will be available. Then we can really utilize that. Could you do acquisition? Could you pay down debt? We're very aware of where we are from a capital structure standpoint. Folks will add, you could pay for some of the M&A. It will depend what's out there.
When you think about the multiple that we have from a leverage standpoint and you look at what assets of scale sell for in the out-of-home space, that math is pretty tough. Could there be a tuck in here and there that makes sense to roll up within our markets? That's possible. A lot of conversations we're having right now is, look, we want to drive this business to be cash flow positive in 2025. If we pay down more debt in addition to the term loan, that'll have a big effect on interest rates. I think that's probably a line share of what we're thinking about. The next question you could ask is, all right, if you're going to look at it from a debt pay down, what challenges of debt would you go after?
Obviously, our nearest term debt is due in 2027, which is our five and an eighth, which honestly is our most attractive debt. Maybe we'd want to hold off. We are looking at that. You have our unsecured notes that are due in 2028 and 2029. We are still figuring that out. What is nice is we are having those conversations where in the past it was theoretically, oh, if you sold North, what would you do? Now we are actively having those conversations. What is going to make the most sense? We are definitely going to act on it.
Yeah. Okay. Remind us where leverage is going to shake out pro forma for these asset sales getting done. How do we think about the glide path that leverage will have to get to where you want it to be?
Sure. I mean, look, we probably want to our leverage should probably be roughly half of where it is today. Right now, if you look at our numbers, it's a little, look at our financials, it's a little odd in the sense that pre-doing the deal, we were in the nine, nine and a half times, probably roughly nine and a half times levered. Right now, if you look at our year-end results, our leverage doesn't include the cash that we're going to get from the deal, but it also doesn't include the EBITDA that we have from Europe North. Right now, our leverage ratios are elevating. You're probably in the high elevens. Once this all kind of flows through, we're going to be a little bit higher leverage than we were before. We always mentioned that this wasn't a deleveraging transaction.
It was more of a chance when the proceeds come in to look at actual, get absolute pay down of debt. As I kind of look forward through organic growth and as we get through the Spain transactions, Latin America, I think we'll probably settle in probably where we were before, maybe a little bit lower. I think the goal moving forward is obviously to deleverage the business. That is why we're looking at it from a debt pay down, organically growing the business. Every $25 million of EBITDA is half a turn. As you grow the U.S. business, higher margin business, you generate cash. As we pay down a little bit of debt, that is a nice cycle. You increase your AFFO for the business, which will be up in 2025, definitely high double digits year- over- year.
Long term, I mean, everyone says, where should the leverage be on the company? If you look at our competitors, it's probably in the 4-6 times leverage. We have definitely some time between now until when we get there. Getting the business sold, getting the proceeds, and starting that cycle of paying down debt, de-risking the business, I think that will cycle over time. In addition to organically growing the business, this is probably a question you'll bring up. I'll talk about it now. Scott has talked about creative ideas. I agree with Scott in the sense that we grow the business organically, you start deleveraging the business. To get to where we are and where we want to go, there's probably something else that's out there.
Scott has talked about maybe there's a JV with a sponsor, obviously, which would increase EBITDA, make the company a little bit bigger. From a barter standpoint, our inventory is very variable. Do we sell it out at 100%? No. Is there a play there utilizing our inventory in some kind of barter deal? As you're doing that and as you're growing the bottom line, when you think about where our debt trades and where our equity trades, as you start growing the business and you're chipping away at your leverage, does your equity increase? There's another currency. I think there's a lot of things. What I'm excited about is actually we're now talking about them as something that we want to look at and execute on as opposed to, oh, that's something we're going to look at post-transaction.
The transaction is now here and we're looking at all these ideas. To me, that's exciting and really looking forward to that over the next 6 to 12 months.
In your mind, these creative options that you are thinking about now can be done in a win-win fashion where it's good for both your shareholders as well as your lenders.
Yeah. No, I think we have mentioned that. We're looking at things that obviously are a win for the company, win for our equity holders and for our creditors. I think it's all part of the process. We're going to be refinancing debt in the not-so-near-term future. I'm not thinking about it from a credit standpoint. I think part of the solution as we're looking to deliver the business and what currency is on the equity side as well. We are looking at it as a win from a company standpoint, win for our equity and from a credit standpoint. Absolutely.
All right. Let's move into the core business performance and the outlook. Every day, multiple times a day, it feels as though there are twists and turns in the way the wind blows. Politically, inflation has remained severely high, etc. All those factors creating uncertainty in the overall backdrop. How is that impacting the company's core U.S. market? Any anecdotes you can share from your sales team or ad clients on how they're navigating through all that noise?
Yeah. No, I mean, even yesterday was probably a lot of noise. Obviously, I can't think about comments made yesterday and the impact on the market and how that's going to affect our business just yet because it's so in the short term. I do think uncertainty does play into the minds of ad spending. When I think about the first quarter, I do think what had, and this is probably four or five reasons I can go into when I think about the first quarter. If you look at our industry as a whole, everyone kind of gave guidance and the second and fourth quarter looked better.
The first quarter, a lot of the RFPs that come in when you're booking your business for the first quarter, it's really in the fourth quarter, towards the end of the third quarter, into the fourth quarter of last year. I think the uncertainty of the elections actually had an impact on the amount of RFPs we were getting. That does play into it. I mean, the election was obviously a major uncertainty. The comments from day to day, I don't know how much of an impact. I don't think it's helpful. At the end of the day, it's kind of the world we live in. I think it's been like that. I get it. They'll talk about the current administration, but I bet that's been around for a while, to be quite honest. I almost feel like post-COVID, there's so much information out there.
You just got to navigate through it. As of today, when I look at the trends for the rest of the year, they look strong. Our pipeline was strong. Our upfront, and I use the word upfront cautiously. It is not the upfront when you think about it from a TV standpoint, but it is a point in time where we are selling what we call perms, folks that are coming in to buy their signs for the next year. A big part of that season is from September through February. That was pretty strong this year. When I look at that, when I look at the pipeline, when I look at the bookings that are out there, obviously, I can talk about the MTA and the new deal we have in New York. That is going to be a nice headwind as we get into the business.
Right now, I mean, for the back half of the year, for the full year, 2025, I feel good kind of where we are from a guidance standpoint.
Okay. Let's dig in a little bit more on your largest segment, the Americas roadside business. You're coming off a year of 4% growth and looking forward, you guided this year up 4-7%, although a little bit slower start due to the factors you just kind of went through. As we move through the year, what gives you confidence that the year can ramp? What ends you up at the top of that range, that 4-7% range versus kind of the lower end?
Sure. I mean, a lot of it is what I just said, and I won't repeat all that. I think the macro is a big part of it. I mean, we are, I mean, that's probably the easy answer. The macro is a part of it. We're a GDP plus. So there's macro issues that will definitely have an effect. If the macro is fine, I think that helps us get to that upper end of the guidance. Another thing, I can talk about the MTA. That's obviously a couple of percentage points that's going to help to get to that upper end of the guidance.
The one thing, and folks probably know this, when you think about our business and some things we have said in our earnings calls in the prior years, like in 2023, was a tough year overall for the Americas business, but it was probably situated in a few markets. A couple of our larger markets did not have the greatest year, and there were reasons for it. San Francisco, I mean, I am not going to go into the reasons there. We know what happened in San Francisco. 2023 was not a good year. When you have a big market have a tough year, when you are a big market, say, $90 million-$100 million, and you are off 4%, that is pretty big. When your smaller markets are growing, it takes a lot of those smaller markets to offset that. In 2023, a couple of bigger markets were down.
San Francisco was case in point. Most of our markets grew, but it could not offset the decline in some of those bigger markets. When I look at 2025, our top three markets, our biggest markets are LA, San Francisco, and New York. Right now, I like what I see in San Francisco. I think the trends are good. The forward bookings look good. That is kind of a nice tailwind. I think New York will do very well. I mean, the MTA is case in point. LA is another big market where, yeah, the fires definitely had an impact in the first quarter or will have an impact in the first quarter. What I mean by that is when those fires were happening, the sales teams on both sides of the equation on a sales transaction, people in LA, that probably was not their biggest concern.
They were worried about what was going on within the fires. That definitely had a disruption in the first quarter. Back half bookings are better than they were in the first. Those are some of the things I'm thinking about in addition to talking about the pipeline and the upfronts that I mentioned earlier.
Even with all this noise, I know historically cancellations have been a precursor to downturns in business. Where does cancellation activity stand today?
I mean, normal. I mean, there's no uptick. I mean, you have normal cancellations, but it's not even a conversation. Obviously, we always monitor it, but nothing internally that we're worried about at this point in time.
Okay. I do want to focus on the MTA deal, a new signing for you. I think you said it'll add a couple of points to revenue growth. Remind us the other key elements of that contract, what made it a good fit, and also the impact it might have on margins.
Sure. Look, the MTA are phenomenal assets. If you're familiar with New York, I mean, they're the assets that you see driving out to the airports, LaGuardia, JFK, up the West Side Highway, going up to Connecticut. It's all the assets on MTA property. Really, when I think about the MTA and why it's important, strategically why we went after it, and yes, it is a lower margin contract, it gives us the coverage in a very important market in New York that we didn't have before. Yes, we were in New York before, but we were really strong in Times Square. We were strong in New Jersey. In the boroughs, yes, we had inventory, but not the strength of some of our competitors. By gaining that MTA, when RFPs come in from a national standpoint, national business, the two main pillars are LA and New York.
I mean, LA and New York. When RFPs come in, yeah, we're really strong in LA, but not as much before in New York. Now that gives us a much better seat at the table to win more RFPs. That could be an RFP that is New York and Philly or New York and DC. I think strategically, it was a nice fit. We liked that it's a 15-year deal. The prior MTA contract, and again, this is above ground, roadside billboards. The prior contract was seven years, which is tough to monetize. If you're going to put new digitals in the ground over seven years, that's a tough investment. Over 15, it definitely pencils a lot more. You mentioned on the top line, it will ramp throughout the year. This is a deal that started in November. We found out we won in October.
It was a short turnaround time. Obviously, you want to ramp up. Once that is ramped, that is a little over 2 percentage points of growth. It will hurt you slightly on margins. To me, it is also about generating cash, growing absolute EBITDA to the bottom line. I also think there is a little bit of a network effect that you will see in other parts of the country that are not included.
Just to harp on that point, kind of the uplift you could see, is this in a situation where you have an RFP come in from a big national brand and they want that focus on the big markets and now you have a more complete portfolio in New York and can deliver?
Yeah. I mean, that's probably an RFP there. We might have been able to fulfill some of it. Now it's something where we can fulfill all of it. I mean, we talk a lot about national with the MTA, and it will definitely be a national buy. I want to be clear. It's also a local buy as well. I mean, we're hiring local AEs. I mean, those boards, there's roughly 300 boards in and around New York on the property that it's also going to drive local and national business.
Okay. Digital has clearly been a driver of growth for the platform. I think it accounts, correct me if I'm wrong, accounts for almost 40% of Americas revenues. How much more room is there to run on that effort? How should we think of the pace of your continued digital board expansion?
I look at it in two ways. Right now, that 40%, that was the fourth quarter. Our fourth quarter was 40%. It was a little heavier in the fourth quarter. Right now, for the full year of 2024, we're at 36% of digital revenue. Look, I think there's a lot of room for growth there. At a high level, when I think about the markets we have, we have markets that are in the low 50s, and we have markets that are in the teens and the 20s. There's ample room. From an inventory standpoint, it's like 5-7% of our inventory, but 36% of our revenue. I think about it in two ways of growing the business.
One, we're going to continue doing what we've been doing over the last decade in the sense of organically building or converting 70-100 plus signs per year. That playbook has done well, but returns are roughly 30%, some higher, some slightly lower, but great investment and good return. Where you may get a pop in a year here and there is in some of the larger markets where the percentage of revenue is in the teens or maybe low 20%, that's probably an area where the regulatory is a little bit tighter. That's something where we're working on talking to the municipalities is if that's something where in a specific municipality, we're able to install more digitals. There was actually a municipality pre-COVID that we were almost ready to go where we could have instituted multiple digitals in that city. COVID happened.
It never worked out, but that's where you can probably see a little bit of a pop in digital. Overall, I think it's going to be a steady progression. What that number will get to, where we're at 36% today, as you can see, we have markets in the 50% range. I think that will go into the 60% range. That's going to evolve over time. The last anecdote I throw out on that one, obviously, we're selling Europe North, but in the U.K., their digital revenue was north of 70%. Just kind of a case study that it's possible for that to keep going.
Okay. You and Scott have also highlighted your investments in data and analytical capabilities, growing the sales force. Those are key components of the growth plan moving forward. Walk us through how important those investments are. I know just generally speaking, across media, we keep hearing about addressability and being able to identify who's seeing your ads. Talk about how those investments dovetail with that.
Yeah. It's super important. I mean, I think proving what your assets can do for your clients is kind of paramount. I don't know why someone would want to put their money on someone's assets if they didn't know what it was doing and what it was proving out. Look, the attribution and the investment that we're putting into RADAR, I think, is very important for both local and national. It definitely started out on the national side. When you think about our RADAR capabilities at a basic level, it's a planning tool. It's done at the local and national level. From a planning standpoint, when you look at all of our inventory, we segment all our boards. What that means is we know how they index across many different graphics and demographics.
As far as it could be auto intenders, moviegoers, certain TV watching, moms, whatever, we know how that indexes. That is a way if you know what segment you're going after, that is kind of the planning stage. At more of an extreme level, from an attribution standpoint, it is really looking, doing attribution studies where we know folks that are exposed. If you're going after, it could be pharma, it could be app downloads. For pharma, it would be scripts. For an app, it would be app downloads. It could be store visits or whatnot, where we can show the advertiser, the audience that is exposed to their ads versus consumers that were not exposed to their ads in the same city or the same area.
You can show the uplift in either app downloads, scripts being written, and whatnot, which to me is really powerful. I think it is where things are going when you think about the ad space. It is very fragmented or becoming more fragmented. This is a place where one of the last true reach mediums. When you think of programmatic, I think the data and analytics is something that we are going to continue. It is not going to, I do not think it is like, "Oh, we are here." It is always going to evolve. I think that investment is absolutely necessary. The start of your question as far as adding to the sales teams, we have talked about that on the local level. From a national level, I think it is a little bit more specific. We have talked about our client solutions team, which is a direct-to-client organization.
That has evolved over time. We probably started that six to eight years ago, where that is going direct-to-client, still utilizing the agencies. We are talking to the clients directly. That has evolved into some of our sales folks developing specific skill sets where we have someone that is going after pharma in that group. We have someone that is going after beverages in that group. We are thinking about doing it on auto. That is evolving over time. At the end of the day, it is how do you grow that national business? These are the tools and the things that we are utilizing to do that.
Okay. Let's shift gears to your airport operation, which grew a robust mid-teen % growth rate last year. You're seeing that normalize some here in 2025. Maybe unpack the trends for us. How would you describe the health of the airports business today?
Definitely healthy. The airports business has done a phenomenal job. I think Morten, who's our President, has really executed on his vision. I will not go into everything he's thinking about, but those growth rates will normalize over time. Over the last couple of years, you had more inventory being put in. The New York airports was a big part of that. Also coming out of COVID, it was a smaller base, and the business has grown. We have done that over the last three to four years, five years with fewer airports. It was actually a strategic plan to reduce the number of airports, but to have that focus on the right airports and the right inventory.
If you walk through a new, when I say a new airport, an airport that we just redid our program, and New York is an easy one to talk about because they're all new terminals, but they're highly digital, but there's probably less screens than you think. The execution there was to go bigger and bolder on digital. There's still printed signs, but the returns have been great. The advertisers really love it. Really, the audience that you're getting in airports is a great audience. It's a premium sale, and the team has executed really well. I think, yeah, the growth isn't going to be the 16% we got here, which is probably due a little bit more from an inventory standpoint. I do think that still we can grow GDP plus in those businesses over time.
Just to further expand on it, their digital penetration is roughly in the 50% range. I think that will probably grow quicker than it does on the traditional side of the Americas business.
As we think about the margins for this segment, it's been a little bit elevated towards the mid-20s lately. I know you've spoken about that trending a bit down. Where do those margins land?
I mean, they're elevated for those that aren't following us super close. It's really, as you went through COVID, there was COVID relief on site leases in a lot of our airports. And that trickled in in 2022, 2023, and 2024. That will be done in 2025. That increased our margins into the mid-20%. This business has always been a high teens type of business, depending on the quarter. But overall, you're probably around that 20%. You may have a quarter or two that might be a little bit elevated. First quarter is probably lower. The fourth quarter is probably higher. You're probably in and around that 20%, maybe high teens. Really what affects the margins of the airports business, obviously, as you grow revenue, your margins are going to increase because the site lease is kind of a percentage of revenue.
What has also helped the margins of the airports business in addition to the COVID relief over the last couple of years is the airports really have not gone out to RFP. What I mean by that is most airport deals, 7, 10, 12 years after they are up, usually go out to an RFP, and you have a competitive bidding process. Over the last several years, airports have been extending. What that means is they are extending that deal three years, five years. Usually when you extend, your terms stay the same. When I say terms, what you are paying the airport authority for the right to sell that inventory, and you will put in a little bit of CapEx. If your terms stay the same and your revenue increases, that actually has been an increase on margins.
As things start going out to RFP and there's a competitive bidding process, obviously, the economics always get a little bit worse. That is why I'm trying to be cautious in that 20%, high teens, the 20%. The business has performed well, and I feel as we get into this year, I feel very comfortable kind of where we are.
Okay. Just one question quickly on costs. You mentioned abatements that were helping over the last couple of years. Anything else we should be thinking about from a comparability standpoint on the cost line? The MTA deal you mentioned. Anything else material?
I guess when I think about costs, I would break it out into three buckets: the Americas segment, airports, and corporate. We probably covered a lot of corporate, I think, earlier. From an Americas segment, if you look at historically, that business is going to grow cost-wise in the low to mid-single digits. This year will be elevated because we're onboarding the MTA and the MAG and the revenue share attached to that. Airport segment, you definitely have noise last year versus this year for COVID relief. We said publicly we had roughly $10 million of relief last year. That's a pretty big headwind for a business. That's around $80 million at EBITDA. That $10 million is definitely a headwind.
When you talk about expenses, if you look at historical growth, it's going to be the same, which again is in the low to mid-single digits and depending on your revenue growth because it's tied to the rev share. On corporate, we had talked about earlier and kind of how that's going to roll out. That'll be a work in progress over the next probably 18 months.
Okay. As I think about your liquidity, your cash flow, you ended last year with $346 million of liquidity. I know there's a lot of moving pieces here with the asset sales. Putting that aside, correct me if I'm way off here, but I think based on your guidance for this year, you should be relatively free cash flow neutral. Are you comfortable with your current liquidity position? Do you expect your free cash flow profile to continue to improve as you move forward?
I'd say yes. I mean, just the simple answer, absolutely. I mean, yeah, as we look at 2025, the goal is to be cash flow positive, as you said, close to neutral, but to cash flow positive. I think liquidity for this business will be very different post the sale of the European countries as opposed to it was prior, and also Latin America, just the risk profile of the business. In the past, we had more cash on the balance sheet than it was probably necessary, although sometimes it was necessary when we went through COVID, funding some of what happened overseas to fund those businesses. That was the kind of when you sell the business, that's what we were talking about when we de-risked the business.
When I think about the business as a U.S. business, higher margin business, definitely more stable from a revenue growth and even from an expense standpoint. I think the amount of cash we're going to have to carry will be less than we have in the past. I think our revolvers and the ABL, that's something that maybe you have a little bit less cash and you can utilize them as you go through the year from a seasonality standpoint. No. From a liquidity standpoint, I feel very good right now. With the proceeds coming in, I think it's a chance for us to play a little bit of offense when you're thinking about the debt.
I mean, obviously, the quantum that we're going to pay off is not large, but it's great to kind of get to that point where we're starting to attack that debt stack.
Okay. Let me ask you about the sort of topic du jour around media, which is deregulation. Now, I know that's going to impact probably out of home less than other areas of media, but specifically for out of home, we're coming off a quieter year of M&A here in the U.S. I'm curious what you're seeing in the pipeline right now and whether you expect an uptick in industry transactions this year.
No, I would say absolutely. I mean, really, at the end of the day, last year was slower. I think the major player in the space, Lamar, who does most M&A, was kind of on the sidelines, and they were talking about certain transactions that they were going to do or not do. That definitely slowed the pace, I would say, in 2024. I expect the pace to increase in 2025. I know they'll be active in the market, and that's going to drive definitely some activity. From our standpoint, when I think about M&A for Clear Channel, I think we are pretty clear on kind of where we are from a capital structure and what makes sense and what doesn't make sense. Look, could I see us doing small tuck-ins within our current markets? Absolutely.
If it makes sense from a financial standpoint, do I see us going out and making a large scale transaction? I do not. I do not see it from this seat. As far as from a regulatory standpoint, I think that probably does have more impact on some of the other media companies and other industries as far as televisions and kind of what will probably transpire in their space, which honestly, probably the idea of a TV or media company buying into out of home might have less of a chance now because there can be more stuff within their own industry as opposed to look at an industry or our industry, which obviously is growing versus some of the traditional medias, which are either flat or declining.
Yeah. Sure. We've seen Clear Channel sell pockets of assets in the past, understand under different circumstances for the company. At present, remind us the hurdles you have to overcome as it pertains to your tax basis to pursue additional asset sales here. Because something you hear a lot is, well, why don't they just go sell assets at these great multiples that the businesses are trading at to help deleverage?
No, no. It's a fair question. Really, it's simple math. Yeah, we've sold some small stuff, but anything of a large scale, like an entire market, we have really low tax bases. It's as simple as that. We have very low tax bases. If you sell a business at 12 times and the tax hit on that is four turns, the math doesn't work. If anyone's out there that wants to buy a market of mine for 20 times, I'm absolutely all ears. We'll absolutely entertain that. From a tax standpoint in the U.S., it doesn't make sense. Could it be liquidity if we ever needed it? Sure. Right now, we're not thinking about selling U.S. assets.
It's more growing organically, increasing that cash flow, trying to delever the business, looking at some of those things that we've talked about earlier on to kind of help the business.
Okay. All right. So 20 times gets the deal done.
Yes. Yes.
Okay. All right. We're about out of time, Dave. Thanks so much for being here. This was super helpful.
Great. Thank you.