Greetings. Welcome to Checkpoint And Software Technologies 2019 Fourth Quarter And Full Year Financial Results. At this time, all participants are in a listen only Please note this conference is being recorded. I will now turn the conference over to your host, Gip Knitzer, Head of Global Investor Relations. Thank you.
You may begin.
Thank you. I'd like to thank all of you for joining us today to discuss Checkpoint's 2019 fourth quarter and full year financial results. Joining me on the call today are Gil Shwed, Founder and CEO along with our CFO and COO, Tal Payne. As a reminder, this call is webcast live on our website and is recorded for replay. Access the live webcast and replay information, please visit the company's website at checkpoint.com.
For your convenience, the conference call replay will be available through February 10th. If you'd like to reach us after the call, please contact Investor Relations by email at kippatcheckpoint.com. Before we begin, management's presentation, I'd like to highlight the following. During the course of the presentation, checkpoint representatives may make certain forward looking statements These forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities And Exchange Act of 1934 include, but are not limited to, statements related to Checkpoint's expectations regarding business, financial performance and customers, the introduction of new products programs and the success of those products and programs, The environment for security threats and trends in the market, our strategy and focus areas demand for our solutions, our expectations regarding acquisitions and their integration, our business and financial outlook, including our guidance for Q1 and full year 2020. Because these statements pertain to future events, they are subject to various risks and uncertainties.
Actual results could differ materially from Checkpoint's current expectations and beliefs. Factors that could cause or contribute to such differences are contained in Checkpoint's earnings press release issued on February 3, 2020, which is available on our website and other factors and risks, including those discussed in Checkpoint's annual report on Form 20 F for the year ended December 31, 2018, which is on file with the Securities And Exchange Commission. Checkpoint assumes no obligation to update information concerning its expectations or beliefs, except as required by law. In our press release, which has been posted on our website, we present GAAP and non GAAP results, along with a reconciliation of such results. As well as the reasons for our presentation of non GAAP information.
Now it's my pleasure to turn the call over to Tal Payne for a review of the financial results.
Thank you, Keith. Good morning, and good afternoon to everyone joining us on the call today. I'm pleased to begin the review of the fourth quarter and the full year. Revenue for the fourth quarter increased by 3% year over year to $544,000,000 and our non GAAP EPS grew by 21% to $2.02, both above the midpoint of our guidance. Before I proceed further into the numbers, let me remind you that our GAAP financial results include stock based compensation charges, amortization of acquired intangible assets and acquisition related expenses, as well as the related tax effects.
Keep in mind that as applicable, non GAAP information is presented excluding these items. Now let's take a look at the financial highlights for the quarter. Revenues reached $544,000,000, $2,000,000 above the midpoint of our guidance. Product and security subscription revenue were $322,000,000. Our security subscription revenue continue to be healthy with 12% growth year over year, reaching $164,000,000.
Our software update and maintenance revenues increased to $222,000,000, representing 2% growth year over year. Products are transitioning partly to the cloud, solution, which are included in the subscription line. The reduction in product line is naturally driving lower support levels. The growth in our subscription revenues is driven mainly by our CloudGUARD business and Infinity deals, which generated double digit and triple digit revenue growth, respectively. Deferred revenues as of December 31st reached $1,387,000,000.
A growth of $49,000,000 year over year. Revenue distribution by geography for the quarter was as follows: 44% of revenues came from the Americas, 45% of revenues came from Europe, Middle East and Africa region. The remaining 11% came from Asia Pacific. Since the beginning of 2019, Middle East and Africa region are part of Europe, Middle East and Africa, which before it was part of Asia Pacific, Middle East and Africa regions. The revenue distribution by geography for Q4 last year after reclassification would have been 45% of revenues came from America, 44% of revenues came from Europe, Middle East and Africa, Asia, and the remaining 11% came from Asia Pacific.
Non GAAP operating margin for the quarter were 51%. During the quarter, the dollar weakened against some currencies mainly the Israeli shekel, creating a headwind of $4,000,000 or 0 point 0 $3 year over year. Our financial income for the quarter was $20,000,000 compared to $21,000,000 last quarter $17,000,000 last year. During the year, we saw change in trend with a decrease in our portfolio yield as a result of the lower interest rate in the U. S.
As a result of this decrease and the continued buyback program, our financial income for next year is expected to be around $19,000,000 in the beginning of the year, moving down to $17,000,000 a quarter by the end of the year. Effective non GAAP tax rates for this quarter was 0 as expected. This quarter, similar to last year, our tax expenses included tax benefits from lapse of statute of limitation of certain provisions. GAAP net income was $272,000,000 or $1.84 per diluted share, an increase of 21 percent from fourth quarter of 2018. Non GAAP net income for the quarter was $299,000,000, or $2.02 per diluted share, an increase of 21% from the fourth quarter of 2018.
EPS was $0.03 above the middle of our guidance. Our cash balances were $3,991,000,000, as of year end. Operating cash flow continued to be strong with $246,000,000, compared to $249,000,000 in the fourth quarter of 2018. Collection from customers are strong Our cash payments increased in line with our continued investments in sales and marketing. During the quarter, we acquired Protego and simplify.
Both have minimal effect on our profits for the quarter. During the quarter, we utilized the maximum quarterly buyback authorized and purchased 2,900,000 shares for $325,000,000 at an average price of $113 per share. Now let's take a look into the full 2019. Revenues for the year were $1,995,000,000, an increase of 4% from last year. During the year, subscription continued to be the main growth driver.
The subscription revenues include majority of our new products and services, including cloud, Infiniti solution and mobile. On the Infiniti front, We have seen an increase of 10s to 100s of percentage in the annual run rate of business with customers that adopted the full Infinity Threat Protection solution. This is great news. The product portion reduced since the allocation to subscription is quite large. During the year, we have increased cloud market penetration with over 2500 or 2500 customers.
During 2019 the beginning of 2020, we introduced the new appliance family It is hard to predict the mix between the old and the new products and between the different types of appliances that the customers will end up choosing. As you know, our goal is to provide higher throughputs across the line for the benefit of our customers, understanding that there is some risk of some customers buying lower priced appliances with higher throughput. Hence, it is quite hard to predict the effect of our new appliances on the average sales price in 2020. We also plan to bundle more services as part of our appliances next year, which will continue the transition that we are experiencing between products to subscription. Non GAAP operating margin for the year have strong our strong with 60% as we anticipated in the beginning of the year.
We continue to invest in our workforce and marketing efforts. As discussed during the year, the dollar weakened against some currencies, mainly the Israeli shekel and created a headwind for the full year of $5,000,000 or $0.04. This headwind is expected to continue and to be $10,000,000 or 0 point 0 6 dollars in 2020 based on the current exchange rates. The acquisition we made during the year are expected to have an effect of $3.04 on non GAAP EPS and $0.78 on GAAP EPS. As a result of the continued investment, currency effect and the acquisition, we expect the annual margin next year to be around 48%.
With lower point in Q1, and with the highest point at Q4 next year. Effective non GAAP tax rates for the year was 14%. For 2020, we expect the tax rate to be for the year around 12%, going down 2%. As a result of the change in regulation, structure and tax studies. Quarterly taxes are expected to be around 17% in Q1, Q2 and Q3 and around 0 in Q4 as the lapse of statute of limitation expected to occur in the fourth quarter as we in the last 2 years.
GAAP net income for the year was $826,000,000 or $5.43 per diluted share, GAAP earnings per share grew by 5%. Non GAAP net income for the year was $933,000,000, or $6.13 per diluted share, reflecting an increase of 7%. For the year, cash flow from operation was $1,102,000,000 compared to $1,130,100,000. Quite similar. During the year, the company repurchased approximately 11,200,000 shares at a total cost of approximately $1,278,000,000 at an average price of $114 per share.
We believe that our market leadership at long term growth prospect makes it an effective time to further utilize our cash to increase shareholder value. As such, we have announced today an increase of $2,000,000,000 to our buyback program with a quarterly repurchase up to $325,000,000 a quarter, consistent with our previous plan. The total amount available as of year end from the old program was $382,000,000. Based on the above plan, we expect our average diluted number of shares for 2020 to be on average $144,000,000, starting in 147 and moving down to 141 in Q4 of 2020. Now let's turn the call over for Gil for his comments.
Thank you, Tal, and hello to everyone joining us today. We still spoke about 4th quarter business results were in line with our projections. Our cloudguard family of products, mobility and advanced threat prevention solutions continued to demonstrate solid growth throughout the year. These are all subscription based solution and their continued success shifts our business into more of an annuity model. Overall, we had a strong finish for the quarter and tallied a nice number of wins with our new technologies.
Replacing a lot of emphasis on driving the future of cybersecurity with the launch of our Infinity Next Architecture. But before I dive into the future of cybersecurity, a little summary of the technologies we launched in 2019. We're starting revamping our clients models with the 16,026,000 series of appliances for the high end and data center. But unlike most industry, we made a real breakthrough in network security arc textures with the launch of the Maestro orchestrator. Maestro delivers cloud like elasticity and reliability to data centers, normal gateway architectures work on the premise Well, traditionally, you buy 2, 10 gigabit appliances to work in a high availability mode.
So if one says the other takes over, And if you run out of bandwidth, again, 10 gigabits, you need to upgrade the whole installation. Maestro changes this architecture. You can add 2 free or up to 52 security appliances as they will work in parallel, delivering a multiple of the performance. Providing N plus 1 redundancy, not only well, it is completely elastic architecture. You can add more and more capacity as demand increases.
We are starting to see good adoption of the Maestro based solution with enterprises of all sizes. We've also complemented our network security architecture with 1500 security appliance series. This series brings enterprise grade capabilities to the entry level of the marketplace. It is favored by managed security providers and telcos wants to provide the highest level of security to many small businesses in an effective manner. But beyond the network security involvement in 2019, we made a lot of headwind in the cloud space.
We've expanded the cloud guard family with cloud delivered network security, CloudGant Connect and with the integration into SD-one hundred and sixteen. We've made a bigger resolution with the of Dom9 and are now delivering cloudguard Dom9 multi cloud security management. And towards the end of the year, we completed another acquisition in the cloud space for serverless security, adding what is called workloads to the cloudguard family, covering Amazon Lambda functions and traditional serverless workloads in the Given everything we've done on the cloud space, we believe that we have a very good foundation for cloud security with the cloud bird family. Cloudguardias, cloudguard SaaS, cloudguarddom9, cloudguard Connect, and cloudguard workloads. Overall, our cloud business now reaches over 2500 customers up significantly from last year.
Another acquisition we completed in December was in the field of IoT security. This one is quite revolutionary technology. Most IoT security companies provide discovery and mapping of IoT devices, but mapping devices on its own doesn't elevate the security level. The real challenge in IoT devices is even if you know which devices you have, you don't know their security posture. These are cloud devices that don't let you manage their application or operating system environment, usually all the variable operating system and therefore creates a huge security vulnerability.
Our new IoT security technology will change that. We can analyze the firmware of each IoT device and provide the report on the level of security and vulnerabilities in the device. But that's just where the story begins. We can automatically create a modified binary that fixes these security vulnerabilities and hard turns the IoT device firmware. So when an organization deployed IoT devices, they can check for security level and ask the vendor to harden their devices security posture using our technology.
This is what we refer to as nano security architecture, which leads me to the future of cybersecurity where we're going to focus in 2020. But before I dive into the future of cybersecurity and the Infinity Next Architecture, let's take a quick look at the industry. Enterprises of any size, whether it's 400 or 400,000 employees, all faced similar challenges. We have a host of platforms endpoints, mobile, networks, IoT, and huge number of cloud platforms, virtual servers, container, web services, and more. Many of these don't follow the traditional computer models and present a real security challenge.
The effects are becoming more sophisticated. We're now at the 5th generation of cyber attacks moving into the 6th generation. These attacks are polymorphic, making them very hard to detect multi vector and attack and start with a credential set from a mobile device and use that to penetrate the cloud and the network until it starts downloading and activating its malicious workloads. So a typical enterprise can find itself with 30 to 40 computing platform or as we call assets and dozens of security technologies that are needed to protect them. No enterprise can pull it all together.
Many platforms or assets will remain insufficiently secure. Many technologies that are needed won't be deployed, which is what we see every day with the vast majority of the market. Customers are a gen free security rather than gen 5, where they should be. The technologies that are being implemented today don't work together probably and don't deliver the desired level of security for the entire 30s. In the past few weeks, we started launching the Infinity Next, the technology that can solve the security challenge.
Infinity Next provide a unified architecture. It consists of a security brain that covers over 60 security technologies with a range of field, known attacks, unknown threats, 0 trust access, hardening and compliance, and common API security. This brains provide this capability as a cloud service to all the platforms, asset types and workloads. Our aim is to get over 50 platform or asset types in 2020. For each platform, there is a unique nano agent that's plugged into Vetsi them and connect it to the security base.
This includes a long list of asset types from serverless function a web service or IoT devices. They will all consume the services from the cloud. No need for upgrades, updates, complicated installation, delivery of security can be embedded into DevOps services in an automated manner and provide the highest level of security posture constantly. Infinity Next is the only architecture that combines over 60 security services multiplied by 50 platforms to deliver unmatched security. We launched the Infinity Next technology at our CPX Conferences over the past few weeks, They were received by our customers and partners with great enthusiasm.
We received the highest ratings from customers based on our vision and relevance to their needs, We are starting to deliver these solutions now and 2020 will be an important year for the new architecture. From an execution standpoint, We continue to make many changes in our field operation in 2019 and will continue in 2020. Evolving our business and consumer relationship is an evolutionary task. We're continuing to target cloud buyers, C levels, CIOs and CSOs that are involved with the larger cyber security landscape. We have recruited many new leaders, especially in the channel management areas, We've put new sales structures in places, and we continue to support and grow the traditional electric security business while leveraging our customer relationship to expand our footprint into new fields of security.
Some areas show good progress. In particular, our cloud sales are growing nicely as well as our Infinity Total Protection Platform. In 2019, annuity sales amounted to almost 75% of our revenues and security subscriptions surpassed the sales of traditional products. Which is a great achievement. Over the past decade, we've built an Advanced Security And Unity business that is now over $600,000,000 in revenues and new In the short term, we will aim to grow both products and subscription lines as the new product sales continue to provide an important platform for subscriptions.
Over the next year, we will continue to focus and fast forward us into the future of security. We will continue to move services to the cloud like our security management as a service model and we will continue to drive innovation in the network security core business with our R80.40 software platform, our new quantum appliances that were launched last week. And the Maestro platform that continues to generate significant business and provides leading technologies in the core network security market. From a technology perspective, I believe we are gaining traction with our cybersecurity leadership. From a business perspective, clearly, we should generate higher growth rates and we are fully committed to achieve that success.
This is a good transition to our 2020 projections. You know, my regular caveat, it is hard to predict the future, especially with all the changes we are implementing to our technology and business. So I will remain relatively conservative with my projection. Of course, there are many opportunities for upside and also some risks to bid projections. In particular, most of our new initiatives revolves around new cloud and annuity business model, which means that when we win a large project, most of the revenues will be deferred for the duration of the contract and not flow right into the P and L.
With that said, revenues for 2020 are expected to be in the range of $2,000,000,000 to $2,100,000,000. Non GAAP earnings per share is expected to be in the range of $6.25 GAAP EPS is expected to be approximately $0.85 lower. For the first quarter, expect revenues in the range of $475,000,000 to $495,000,000 and non GAAP EPS in the range of one point $7 to $1.43. GAAP EPS is expected to be approximately $0.21 less. With that, I would like to open the call for your questions.
Looking forward to hear your thoughts and questions.
Thank you. Our first question is from Brad Zelnick with Credit Suisse. Please proceed.
Excellent. Thank you so much. Gil, I wanted to drill in a little bit on the go to market changes and I appreciate all the color in your prepared remarks. Last week, we noticed the new Starz Global Partner Program, you announced building on the Engage program that you also, I think, announced last May. And it seems though that when we talk to partners, it's still tough getting them to lead with Checkpoint in net new opportunities landing new logos.
Can you talk specifically about the progress that you made last year how the new program incentivizes new business and any metrics or leading indicators that you feel that you've maybe you've gotten it right now as we head into 2020?
I think first, it's important to understand last year, we grew the number of new and we grew the number of partners and we had some nice successes. I think the new programs that we have are all tailored to have some effects on that and to create the programmatic effect. But to be honest with you, the main job is not the programs and not the formalities. It's the joint work that our people doing and will do in the marketplace. To that end, again, we've put some new leadership in the channel area, both on a global basis and especially in the U.
S. And I think one of the important elements is to kind of reiterate this mantra to our people, go work with our partners. If we create more successes together, we will they will be replicated by the partners. Now keep in mind, we're the only vendor that has 100% of business with partners and through partners But I think what's changed in the last few years in the last, again, it's not the last few years. It changed many years ago, is that we ended up driving more business and just fulfilling it through the charter.
And I think what we need to do is drive the business all the way with the partners. I'm encouraged with some of the things I've seen, but again, we have a long way until we reestablish FedRAS. By the way, it's a it goes both in. Partners working with us, because we're working with them. And I think in CPX, as we got good feedback from them, We had very, very successful CTXs.
We had 2 of them, 1 in Bangkok 3 weeks ago, 1 in New Orleans in the U. S. Last week, The biggest one, by the way, by far, is going to be our European one that's going to start tomorrow in Vienna. And again, from what I've seen in the U S, in particular, we've seen some good traction in getting partners more and more involved.
Thank you, Gil, if I can just follow-up for one from Tal. Tal, I think most of us appreciate the transitions that Checkpoint and the overall industry is going through and the impact it has in your business model as more revenue shifts to subscription. But if I look at current deferred revenue, for the full year last year, you added $32,000,000 compares to the prior year $100,000,000 and the year before that is $64,000,000. And this is with strength in things like cloud guard and Infinity. And as Gil talks about strength in your annuity business, So with this transition and we would expect it to have an impact on product revenue, why aren't we seeing it more build indeferred and any kind of acceleration on the subscription lines?
That the deferred revenue is the only thing I will say is that 2 things: 1, Infinity deals majority of the dollars are not coming through deferred because it's annually invoiced. So you see a phenomena of annual invoice business. And second, I'll remind you that we talked about it throughout the year that last year, we had a few abnormal huge transactions, both in Q2 and in Q3 and some in Q4 as well, which it was very hard to match. Last year, we had a few very, very large deals, which were part, partially part of the deferred revenues. And therefore, we don't see it as part growth this year.
Okay. Thank you.
Our next question is from Michael Territz with Raymond James. Please proceed.
Hey, guys. Good morning. Good afternoon. So, I think I'll start with, with Tal, on the two points of margin decline this year, can you just make sure we've parsed that correctly to understand what's coming from acquisitions or from the Shaquille? What's coming from incremental investments and where those investments are?
And the follow-up question is that another two points down this year with margins What's the prospects? Are we bottoming at this point or how do you think about margins longer term?
Yes. So I mentioned 3 things. There's a lot of details behind it, but the 3 main thing was, 1, we talked about the headwind from the dollar. The main drop against the shekel happened in Q4. It's already now 3.4%.
We started last year, if I recall, around 3.8%. But most of the job happened in the last quarter or 2. So the full effect you see in the next year, which is I told you, it's estimated based on today's rate at around $10,000,000, okay? So that probably explains about 0.5% slightly more. 2nd, we had the acquisition at all in incense.
It's about $0.07 to $0.08 annually. You can calculate how much is it in dollars. I think comes to about also $10,000,000 or so. That's where 3 acquisitions this year, if you recall, one in the beginning of the year and 2 in Q4. So it's not a big effect, but it is affecting.
All of them have no revenue just expenses, but it's good. We bought an amazing technology. It's just part of the expense for next year. And third, I mentioned, remember that when you recruit people and you're having salary increases, even if you don't recruit people, if your growth in revenues are 3%, 4% then naturally the growth in your headcount plus the growth in the increases in salary brings higher growth. And that's the 3rd big explanation for the 2 point drop from 50% to 48%.
And that's the average. Remember that Q1 starts much lower because obviously peak season are in Q1. So Q1 starts maybe 2% lower and then the year end with 2% higher. So the average comes to the 48%.
And then just my longer term question, as I said, it's been a couple of years of continuing declining margins. How should we think about your strategy relative to margins over the next couple of years?
I think first, I mean, I've been saying that we're public now for like almost 24 years. I've been very, very consistent about that from the day we went public in 96. Our focus is not about the margin. Our focus is on building a healthy growing business. And that's what we're doing, by the way, over that period of time, we've actually expanded our margin, lowered our margin over the long period of time.
And our margins are very, very high around, again, whether it's 48% or 52% of operating margin, it's very high. The main strategy is what we do and how we do it effectively. There are many opportunities in the marketplace We do want to conquer new markets. We do want to take good care of our people, which is also important. We do want to provide good incentives for the for our partners.
The fact that we're able to do all of that and still maintain that high margin, I think, speaks speaks for itself. And I think once we see some of it flowing, some of the growth coming and flowing into our top line, it will flow down to the bottom line as well.
Our next question is from Fatima Boolani with UBS. Please proceed.
Good morning, good afternoon. Thank you for taking the questions. I had one for Gil and one for Tal. Gail, you were super helpful in outlining the initiatives for calendar 2020 and the focus areas for calendar 2020. But I did note the emphasis is still on reenergizing, if you will, your network security or your product business.
So Can you help us think about what sort of sales compensation or sales incentive structures you're going to bring into place that both incentivize adoption of some of your newer solutions like the CloudGuard family as well as the traditional network security and the gateway portfolio?
First, that the product and the network security portfolio is still the majority of the revenues and the activities. So clearly, the salespeople are focused to bring those numbers. Actually, we need to incentivize them to invest in the new areas where we believe it's very, very important for strategically and for the mindshare and for building the future revenue streams and yet they account only for a small portion today of the total revenues and even and I think that's where it comes to play. So I think we do build the incentive programs and we have incentive programs to help in that. As I mentioned earlier, for an earlier question, the main job is not about the commission plans or the incentive programs, the main one is management every day that every salesperson and every sales engineer and every manager in the field should know how to balance their act between supporting and growing the network security business and creating new business on the total security platform.
We're finishing a decade now and I didn't talk much about that. But if you remember where we started the decade, started a decade with a gateway platforms that were, I wouldn't say, basically, we're very rich for that era for a decade ago, but we started with the software blade platform. And what we aim to do is consolidate many technologies into the gateway and make the gateway a much bigger security platform and support that with a new business model that was the software blades model. And 10 years later, you can see that we've actually achieved that. I mean, in the network security the gateways are you decide.
The gateway is a big platform. Our software blade business or what we call it now the subscription business already surpassed the new products business. So that's a huge achievement from that point. We built a business that's more than $600,000,000 in revenues. Big part of it is the additional security services on top of it.
And we really created the consolidation on the gateway. I'm bringing that because when we look into the next decade, I think what we're trying to build now with Infinity is the next platform that will go beyond the gateway and will bring something with the same principles to the entire network security landscape having the cloud as the first priority, but also the IoT and other spaces in that in that space. I really like to hope that if we look forward 10 years from now, we will see Checkpoint building such a platform beyond just the network security field and extending it to the bigger, bigger cybersecurity landscape providing the same kind consolidation and unification.
Our next question is from Daniel Ives with Wedbush Securities. Please proceed.
Yes, thanks. So as you're thinking about the cloud transition, when you look at your current product portfolio versus what you say potential acquisitions. Just how are you thinking about it by adverse build in terms of just cloud and going after the 2020 opportunity there?
I think first, we have today a very, very rich cloud platform, including all the key elements. The cloud virtual servers, the cloud the multi cloud management, private cloud, public cloud, cloud workload, cloud SaaS security as a service or software as a security for a software as a service, actually, multiple assets there. Cloud provided security like the CloudGuard Connect and the SD WAN solution that included with that I think we've built a very strong platform. I think the core of the platform is built by us. It's based on our threat cloud and now an infinity next, which is brand new technology platform for delivering security from what we call a cloud brain.
Inside that, we have a lot of technologies and a lot of places when we can augment it with acquisition. And I think just this year, we made 3 acquisitions or just in 9 2019, we completed 3 acquisitions in the cloud space for serverless functions for for, web services on the cloud, which is very important at
the beginning of the year,
and IoT, which is While it's not cloud, the security is delivered from the cloud and using that cloud to deliver security So invest on top of what we've done in 2018 for the cloud management with Dom9. So I think we will continue to look for more opportunities. We will I think as I mentioned before, we are we want to secure now at least 50 type of assets, many of them more than 20 types of these assets are workloads on the cloud. And the none of agents that we will put into them is sometimes made by us, sometimes it's a combination of something made by checkpoint and new technologies that are being acquired. And we will continue to look in all those spaces.
Our next question is from Brent Thiel with Jefferies. Please proceed.
Thanks, Tal. Billings that missed consensus numbers. And I'm just curious for this year, how we should be thinking about billings? Is it something you pay attention to or how we should think about that is that remains a key metric that many investors are focused on?
We don't report billing. The reason is that it can fly rate easily as you've seen this year very clearly or between some quarters because billing have 2 effects. If you invoice multi year, you will have enough side on the billing. And if you had a great deal, but you invoice monthly or annually, then you won't even see it. So we're very careful on that.
When we look at it as a run rate. Now rightfully you're right, the P and L reflects the run rate and the run rate was a single digit and we're prior to increase significantly. But the guidance is aiming for single digit as well at this point because of the transition between the product and the cloud product into subscription and the Infinity, which is annual versus multi years and so on. So the guidance remains in this level. And like you say, it can have upside or downside, but that's where we are at this point of time.
Our next question is
Thank you very much. First, just a high level question for Gil, how would you characterize the higher volume?
Can you repeat that? Because you were sounding very weak to sound.
Hi, Gil. Is this any better?
Yeah. Much better. Much better.
Terrific. Sorry about that. So just a high level question. I was wondering how you'd characterize demand for physical firewalls as well as virtual today versus 6 to 12 months ago?
It's hard for me to say some of the shift in attention in every organization does go to new platforms. By the way, I was surprised last week when I surveyed partners to some of their priorities for 2020. I was expecting to hear all have cloud on their agenda, but I was expecting to hear more cloud and I heard more about IoT and SD WAN Connectivity. So there are multiple levels of interest, not just cloud. I think the demand for gateway and net and physical network security remains pretty stable I'm not sure if it means the small increases, small decreases, but stable.
Our next question is from Karl Keirstead with Deutsche Bank.
Thanks. Gil and Tal, I'd just like to press a little bit on the Q1 and twenty twenty revenue growth guidance of 3%. Gail, you described it as conservative, but throughout this call, you and Tal have mentioned on a few occasions this mix shift from product to subscription, which should put a little bit of pressure on growth. Tal, you mentioned not assuming some of the chunky deals that you closed in the middle of last year. So given those comments, I would have expected your revenue guidance to be a little bit lower.
So 3% is about what it's been frankly in the last several quarters. So there must be some positive offset to these sources of revenue growth pressure. Maybe you could outline what 1 or 2 of those might be. Thank you.
First, my aim is too much higher growth rate. I think the combination is, again, some of what's happening in Marketplace, some of the shift in the business and some of the investment in new areas that are still fairly small. I think at the end of the day, we all the data that we have, we balance it and we got to the numbers that we got. My goal and the sales goal is to try and create business again, no matter how you measure it. If you measure it on the revenue side, or you measure it on other amounts that will generate at least that amount of growth.
My parting in the sense of the balancing. So first, you're right. I'm seeing like the last few quarters, I see the 3%, you're right. When the products are negative, the support is under pressure, therefore, it's going down as well. But we see that the outputs here on the CPEs and the salespeople what they feel about next year and the partners that we met in the Cpx.
So I think when you look at the full year, then we expect to see some changes already in the second half of the year. I don't see it tomorrow. You're right. It will take some time, but this is like balancing. It can be if the product transition to the cloud will be faster, then you're right.
There will be much more pressure that is part of the guidance. But if we will see products is picking up because of the execution of the partners in the field in the network area than you might see in upside. And that's why we have arranged.
Our next question is from Brian Essex with Goldman Sachs. Please proceed.
Hi, good morning and thank you for taking the question. Cal, I was wondering if I could ask you a little bit more about last quarter. I believe you noted that sales cycles are lengthening, particularly as you transition from more product to annuity type revenue, how are you seeing the backlog evolving. And maybe a part B to that question, sales and marketing continues to accelerate maybe faster than revenue growth. Is there point, where you see maybe an inflection point in the backlog, where you might get more sales and marketing leverage and how are you measuring incremental dollars of sales and marketing spend in that light?
I think you can say partum, the way I look at it is, it's not yet in this level. It's first we would like to see the pipeline is growing and the execution is improving and to see that booking increasing and then translating into the P and L. Once you get there and you see the pipeline is growing, you will see the the measurement per sale person are improving, and then you can talk about leveraging. But two things are clear. They are opportunities out there.
The cloud opportunity is opening. We see our cloud numbers are increasing significantly. We see our infinity number of deals are increasing significantly. We see when we close an Infinity deal, the annual value is increasing between 10s of percent 200 representatives. So the opportunities are there.
What we need to start seeing is building into a significant amount in order to to balance the reduction that you see in the product. And that's what we are looking for on the next year, specifically in Americans.
Got it. Very helpful. And maybe I could just do a quick follow-up on M and A activity. Is your pipeline building? Are you looking at more activity out there?
Or are things just valuation expectations just too inflated at this point?
I think we always look at many, many opportunities. You see these are actually the conversion rate was high. Because we converted 3 opportunities into acquisitions. So I think it's the most repurchase section in 1 year. Or if you look at 12 months before December to December, we actually had 4 because last year it was in December as well, if I remember the deal.
So we're seeing more acquisition and that is on what we see. We see good opportunity. We will seize indefinitely.
Our next question is from shaul Eyal with Oppenheimer. Please proceed.
Thank you. Hi. Good afternoon, guys. Gil, I know that in prior quarters and probably throughout 2019, the main focus from a hiring perspective was senior personnel mostly in the U. S.
But I wonder What's the status of SAID's leadership? Is in Europe and are there any changes or planned additions?
I don't want to get too much from a competitive standpoint to all the searches and all the position we're looking, but we are looking for good people all over the world. By the way, we're looking for good people also at all levels. At every level, it's important. And We do have several. And by the way, when you look at the sales in the world, I mean, we look at the total results and what the total percentage, they vary a lot.
We have regions within the U. S. That demonstrated very nice success and very high growth rate. We have regions within our countries, within Europe Asia and Latin America have demonstrated their very nice growth rate and we have the opposite examples. So I mean, it's not uniform.
The percentage that you're looking for is far from representing the run rate of every single geography that we have So yes, we have several countries and several geographies that we are looking to strengthen our leadership in particular in specific areas. And we're looking for good good personnel, good, especially in the field and in sales all over the world and always.
Our next question is
Hi, a question I guess split for, Yale and Tal here. On the new appliances, you've gone through these releases a number of times and even gone through the process of deferring more of the revenue into subscription. So I'm wondering, Gil, as you look at the new appliance releases and how customers may adopt them. There's always this potential trade off of buying cheaper boxes that have better throughput. How would you compare this release to priors?
And then Tal, could you help us understand just from a mechanical perspective, what the increased deferral rates are in the new appliances with the subscription attach?
So the general direction I'm looking for and I really get again, I don't want to pre launch anything is to give more security value with each appliance that we have. I think we need to stand for the best security. We've tried last week. The models when we sold the basic boxes and multiple options for different level of security, telling the truth, and I don't think that's necessarily the right approach. Our approach should be to stand for the highest level of security to always protect against gen 5 security to deliver to our customers what we believe is right, which the highest level of security, then we can choose to activate it, to renew it and so on.
But my approach would be to to give more and more security services inside the gateway that we provide, it has again, accounting implications from calculating the fair value of the appliance and the subscription service I think it's a little bit too early to say what they are because there is a lot of moving parts in that, like what will be the ongoing cost the subscription after that and so on. But my aim is to provide the highest level of subscription at the highest level of security and then to provide very subscription rates for future years.
From Sterling Auty with JP Morgan. Please proceed.
Yes, thanks. Hi guys. Just wondering with the investments that you've made, can you give us a sense of what the total sales and marketing headcount finished 2019 versus where it finished 2018?
In general, it's increasing a few percentage average versus average, it was 7% or 8%. 7% or 8%. Exactly. The actual number we didn't provide, we would have provided as part of the 20th.
And by the way, most of the change wasn't year end to year end, but it was throughout the years. Because last year, we've actually in the end of Q4, we accelerated some hiring.
We have reached the end of our question and answer session. I would like to turn the conference back over to gift for closing remarks.
Thank you guys all for joining us today. We got a plane to jump for one of us. So we're going to have to cut it just slightly early today. But we look forward to seeing you throughout the quarter and, have a great day. Take care.
Thank you. This concludes today's conference. You may disconnect your lines at this time and thank you for your participation.