Hello. I'm Josh Dahmen, AVP of Finance and Investor Relations, and I will review our sales results for the four-week retail month of April, which started on Monday, April 8th, and ended on Sunday, May 5th. This period is compared to the four weeks that began last year on Monday, April 10th, and ended on Sunday, May 7th. This call will include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that may cause actual events, results, and/or performance to differ materially from those indicated by such statements. The risks and uncertainties include, but are not limited to, those outlined in today's call and sales release, as well as other risks identified from time to time in the company's public statements and reports filed with the SEC.
Forward-looking statements speak only as of the date they are made, and the company does not undertake to update them except as required by law. Comparable sales and comparable sales excluding impacts from changes in gasoline prices and foreign exchange are intended as supplemental information and are not a substitute for net sales presented in accordance with U.S. GAAP. As reported in our release, net sales for April came in at $19.80 billion, an increase of 7.1% from $18.48 billion last year. This year's retail month of April was impacted by the shift in timing of Easter. The shift negatively impacted total and comparable sales by a little more than 0.5%. Reported comparable sales for April were as follows: in the U.S., 5.8%; Canada, 5.2%; other international, 5.1%; total company, 5.6%; e-com, 14.6%.
Comparable sales for April excluding the impacts from changes in gasoline prices and foreign exchange were as follows: in the U.S., 5.2%; Canada, 5.9%; other international, 7.0%; total company, 5.5%; e-com, 14.8%. Our comp traffic and frequency for April was up 4.6% worldwide and 4.2% in the U.S., including the negative impact from the holiday shift. Foreign currencies, year-over-year, relative to the U.S. dollar, negatively impacted total and comparable sales as follows: Canada by approximately 1.5%; other international by approximately 2.6%; and total company by approximately 0.6%. Gas price inflation positively impacted total reported comp sales by approximately 0.7%. The average worldwide selling price per gallon was up approximately 5% versus last year. Worldwide, the average transaction was up about 1%, which includes the impacts from gas inflation and FX.
In terms of regional and merchandising categories, the general highlights were as follows: U.S. regions with the strongest comparable sales were the Northeast, Southeast, and Midwest. Other international and local currencies, we saw the strongest results in Mexico, Australia, and the United Kingdom. Moving to merchandise highlights, the following comparable sales results by category for the month exclude the impact of foreign exchange but include the impact from the holiday shift. Food and sundries were positive mid-single digits. Cooler, candy, and food were the strongest departments. Fresh foods were up mid to high single digits. Better performing departments included meat and produce. Non-foods was positive mid-single digits. Better performing departments included jewelry, toys and seasonal, and home furnishings. Ancillary business sales were up mid to high single digits. Food court, pharmacy, and gas were the top performers. Looking ahead, we will release our Q3 FY 2024 earnings on Thursday, May 30th.
Earnings will be announced after market close with a conference call to follow at 2:00 P.M. Pacific Time. The call can be streamed live via our Investor Relations website. The May reporting period will include the four weeks beginning May 6th and ending June 2nd compared to the four weeks beginning May 8th and ending June 4th, 2023. May sales will be announced Wednesday, June 5th at 1:15 P.M. Pacific Time. If you have any investor relations questions, please call David Sherwood at 425-313-8239 or give me a call at 425-313-8254. This recording will be available until 4:00 P.M. Pacific Time Wednesday, May 15th.