Hello. I'm Josh Dahmen, AVP of Finance and Investor Relations, and I will review our sales results for the four-week retail month of July, which started on Monday, July 8th, and ended on Sunday, August 4th. This period is compared to the four weeks that began last year on Monday, July 10th, and ended on Sunday, August 6th. This call will include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that may cause actual events, results, and/or performance to differ materially from those indicated by such statements. The risks and uncertainties include, but are not limited to, those outlined in today's call and sales release, as well as other risks identified from time to time in the company's public statements and reports filed with the SEC.
Forward-looking statements speak only as of the date they are made, and the company does not undertake to update them except as required by law. Comparable sales and comparable sales excluding impacts from changes in gasoline prices and foreign exchange are intended as supplemental information and are not a substitute for net sales presented in accordance with U.S. GAAP. As reported in our release, net sales for the month came in at $19.26 billion, an increase of 7.1% from $17.99 billion last year. Reported comparable sales for the month were as follows: in the U.S., 5.3%; Canada, 6.3%; Other International, 3.7%; Total Company, 5.2%; E-com, 20.2%. Comparable sales for the month, excluding the impacts from changes in gasoline prices and foreign exchange, were as follows: in the U.S., 6.3%; Canada, 10.2%; Other International, 8.9%; Total Company, 7.2%; E-com, 21.1%.
Our comp traffic or frequency for the month was up 6.3% worldwide and 5.1% in the U.S. Foreign currency year-over-year relative to the U.S. dollar negatively impacted total and comparable sales as follows: Canada by approximately 4.2%; Other International by approximately 5.5%; and Total Company by approximately 1.4%. Gas price deflation negatively impacted total reported comp sales by approximately 0.6%. The average worldwide selling price per gallon was down approximately 4.5% versus last year. Worldwide, the average transaction was down about 1.0%, which includes the impacts from gas deflation and FX. In terms of regional and merchandising categories, the general highlights were as follows: U.S. regions with the strongest comparable sales were the Northeast, Midwest, and Texas. Other International and local currencies, we saw the strongest results in Mexico, Australia, and Spain.
Moving to merchandise highlights, the following comparable sales results by category for the month exclude the impact of foreign exchange. Foods and Sundries were positive mid-single digits. Cooler, Frozen and Sundries were the strongest departments. Fresh Foods were up high single digits. Better performing departments included Produce and Meat. Non-Foods were positive low double digits. Better performing departments included Jewelry, Gift Cards, and Toys and Seasonal. Ancillary Business sales were up low single digits. Pharmacy, Food Court, and Optical were the top performers. Looking ahead, the August reporting period will include the four weeks beginning August 5th and ending September 1st, compared to the four weeks beginning August 7th and ending September 3rd, 2023. August sales will be announced Thursday, September 5th, at 1:15 P.M. Pacific Time. If you have any investor relations questions, please call David Sherwood at 425-313-8239 or give me a call at 425-313-8254.