Hello, I'm Josh Dahmen, AVP of Finance and Investor Relations, and I will review our sales results for the four-week retail month of August, which started on Monday, August fifth, and ended on Sunday, September first. This period is compared to the four weeks that began last year on Monday, August seventh, and ended on Sunday, September third.
This call will include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that may cause actual events, results, and/or performance to differ materially from those indicated by such statements. The risks and uncertainties include, but are not limited to, those outlined in today's call and sales release, as well as other risks identified from time to time in the company's public statements and reports filed with the SEC.
Forward-looking statements speak only as of the date they are made, and the company does not undertake to update them except as required by law. Comparable sales and comparable sales, excluding impacts from changes in gasoline prices and foreign exchange, are intended as supplemental information and are not a substitute for net sales presented in accordance with U.S. GAAP .
As reported in our release, net sales for the month came in at $19.83 billion, an increase of 7.1% from $18.51 billion last year. Reported comparable sales for the month were as follows: in the U.S., 4.7%; Canada, 4.5%; other international, 7.5%; total company, 5.0%; eCom, 22.9%.
Comparable sales for the month, excluding the impacts from changes in gasoline prices and foreign exchange, were as follows: in the U.S., 6.7%; in Canada, 5.8%; other international, 10.8%; total company, 7.1%; eCom, 23.3%. Our comp traffic or frequency for the month was up 6.6% worldwide and 6.0% in the U.S. Foreign currencies year over year relative to the U.S. dollar negatively impacted total and comparable sales as follows:
Canada by approximately 1.1%, other international by approximately 3.0%, and total company by approximately 0.6%. Gas price deflation negatively impacted total reported comp sales by approximately 1.5%. The average worldwide selling price per gallon was down approximately 11% versus last year.
Worldwide, the average transaction was down about 1.5%, which includes the impacts from gas deflation and FX. In terms of regional and merchandising categories, the general highlights were as follows: U.S. regions with the strongest comparable sales were the Northeast, Texas, and Midwest. Other international and local currencies, we saw the strongest results in Mexico, Korea, and Taiwan. Moving to merchandise highlights, the following comparable sales results by category for the month exclude the impact of foreign exchange.
Food and sundries were positive mid-single digits. Cooler, frozen, and food were the strongest departments. Fresh foods were up high single digits. Better-performing departments included meat and produce. Non-foods were positive low double digits. Better-performing departments included jewelry, gift cards, and sporting goods. Ancillary business sales were down mid-single digits. Pharmacy, food court, and optical were the top performers. Gasoline was negative low double digits due to price deflation.
Looking ahead, the September reporting period will include the five weeks beginning September second and ending October sixth, compared to the five weeks beginning September fourth and ending October eighth, 2023. September sales will be announced Wednesday, October ninth, at 1:15 P.M. Pacific Time. Prior to September sales, we will be releasing our Q4 and total year fiscal 2024 earnings on September twenty-sixth.
As a reminder, last year's Q4 had 17 weeks, while this year's Q4 has 16 weeks. Earnings will be announced after market close, with the conference call to follow at 2:00 P.M. Pacific Time. The call can be streamed live via our investor relations website. If you have any investor relations questions, please call David Sherwood at 425-313-8239, or give me a call at 425...