Good afternoon. My name is Maddie, and I will be your conference operator today. At this time, I would like to welcome everyone to the Coupang Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session.
Thank you. Now I'd like to turn the call over to Michael Cino, Vice President of Investor Relations. You may begin your conference, sir.
Thanks, operator. Welcome to Coupon Inc. Quarterly earnings conference call for the Q2 ended June 30, 2021. I'm pleased to be joined on the call today by our Founder and CEO, Baum Kim and our CFO, Gaurav Anand. The following discussion, including responses to your questions, reflects management's views as of today's date only.
We do not undertake any obligation to update or revise this information except as required by law. Certain statements made on today's Call are forward looking statements. You should not place undue reliance on forward looking statements. Actual results may differ materially from these forward looking statements. Please refer to today's earnings release as well as the risks and uncertainties described in our most recent for information about factors which could cause our actual results to differ materially from these forward looking statements.
During today's call, We will present both GAAP and non GAAP financial measures. Additional disclosures regarding these non GAAP measures, Including reconciliations of non GAAP measures to the most comparable GAAP measures are included in our earnings release and our SEC filings, Each of which is posted on the company's Investor Relations website at ir. Aboutcoupon.com. And I'll remind you that these numbers are unaudited and may be subject to change. Let me now turn the call over to Baum.
Thanks, Michael, and thank you
to everyone for joining us today. Our unrelenting focus on Huawei and customers resulted in our 15th consecutive quarter of over 50% constant currency revenue growth. Our revenue has more than tripled in just the past 2 years, Now reaching $18,000,000,000 on an annualized run rate basis. Total reported revenues increased to robust 71% in Q2 Even as we operate with industry leading scale, we believe we're the largest e commerce player growing at a multiple of 1 of the biggest and fastest growing e commerce opportunities in the world. Our top of the funnel continued to expand With not only strong active customer growth, but revenue per active customer increasing 36% against strong COVID fueled comps last year.
Balancing that growth is an improving profitability profile. Direct investments in just 2 of our new initiatives, Rocket Fresh, our fresh grocery offering and Coupang Eats, our food delivery offering, accounted for $120,000,000 of the $122,000,000 adjusted EBITDA loss. That highlights the profitability of our mature offerings. And as we will describe in more detail, our confidence around the future cash flows of Fresh and Eats has never been stronger. Their rapidly improving economics with increasing scale confirm that they are on a similar trajectory as our earlier offerings.
We see these results as a validation of the operating tenets of our company. 1, we exist to deliver new moments of wow for customers. As we create these moments, we will continue to unlock a better world For every customer, merchant and employee we touch, leading all to wonder how did we ever live without coupon. 2, we don't start with what looks easy. We work backwards from imagining jaw dropping customer And we embrace the hard work required to challenge trade offs that customers take for granted.
3, We will employ technology, process innovation and economies of scale to create amazing customer experiences and drive operating leverage and 4, we always prioritize growth in long term cash flows. When we find opportunities, We reinvest cash flows from established offerings to generate greater cash flows in the future. And 5, We are disciplined capital allocators. We start with small investments, then test and iterate rigorously. We invest more capital over time in opportunities to have the best long term cash flow potential.
As we are still early in our journey as a public company, we thought it would be helpful to spend time on 3 foundational topics today before discussing the quarter. First, the flywheel that we're building and how it is accelerating across all our offerings. 2nd, our disciplined investment approach and how our latest projects are following the trajectory of our earlier successes And third, how our model is setting the global standard and creating unparalleled benefits for local economies, small businesses and employees. 1st, on how our flywheel is perpetuating growth across all our offerings. Korea is a massive commerce market opportunity, poised to exceed $530,000,000,000 by 2024.
We believe Coupang is already the largest e commerce player in Korea, And we're growing meaningfully faster than the rest of the e commerce segment. And importantly, we see our size and momentum as indication that we're becoming the default destination for customers to begin and end their journey entirely on our services. This is due to the shared flywheel of our offerings. Every new moment of wow broadens the top of the funnel that in turn drives growth to other Thanks. We believe that a key measure of success is how quickly that top of the funnel or the number of e commerce journeys that begin at Coupang Is growing.
A platform with a stall on top of the funnel can still have a fast growing offering, But only if the cost of another product line is growing. But a booming top of the funnel is typically a rising tide that lifts all boats. For Coupon, all of our offerings are growing quickly. As one offering blooms, we see customer frequency drive growth in other offerings. New products create more reason for customers to start their journey on Coupon, and that expansion of the top of the funnel Drives growth in existing products as well.
Let's take a moment to walk through how our own inventory retail offering or 1P Helps drive the broader flywheel that accelerates the growth of our 3rd party marketplace or 3P. Despite 1P being a harder problem to solve, we chose to invest in 1P before 3P Because we believe 1P leadership is the foundation for providing the best overall experience, Including the best 3P offering in the market. By breaking the trade offs across price, service and selection, Our superior 1P offering attracts more and more customers to make Coupang their default shopping destination. This increased traffic feeds into more sales for 3P, which attracts more 3P sellers Who further expand the selection on Coupang. That increases selection and convenience for customers, which in turn attracts Even more customers and higher frequency, broadening the top of the funnel for both offerings.
That increases Selection and convenience for customers, which in turn attracts even more customers and higher frequency, broadening the top of the funnel for both offerings. But to jump start the flywheel, we first invested in 1P, and we're now seeing the fruits of that decision. Total 3P sales have grown at more than double the rate of the Korean e commerce segment over the past 2 years, and that trend continued in Q2. And some of the strongest proof that our 1P flywheel drives the 3P flywheel is that our largest 3P offerings 1st became our largest 1P category. The sales of 3P consumables followed suit, Increasing at an approximately 80% CAGR from 2018 to 2020 to become our largest 3P category.
We are seeing the same story play out in consumer electronics. 3P and CE grew at a CAGR of over 60% from 2018 to 2020 on the back of a strong 1 piece flywheel, even though the category involves very different product types, price points and purchase frequencies from consumables. We ended Q2 with annualized run rate transaction volume of over $2,000,000,000 in softwines, a category we began investing in later, which includes apparel, shoes and accessories. In the broader online segment and its metrics appear similar to what we saw in consumable 3P several years We believe we're on pace to become the largest soft line destination online in time. The 1P flywheel that we've spent over 7 years building is not only hard to replicate, it serves as a foundation for the flywheel of other offerings.
We are consistently seeing significant 3P growth follow 1P hypergrowth in the categories we focused on first. And the underlying metrics for our nascent 3P categories indicate that they are on track to repeat the success of the earlier categories. And as our 3P offering continues to accelerate, it puts us in prime position to unlock additional opportunities in areas like merchant services and fintech that will further perpetuate the virtuous cycle of growth across our entire business. It's why one offering's growth doesn't come at the cost of another's coupon. Our offerings are growing fast and fueling one another And each additional moment of wow broadens the top of the funnel shared by all.
And our growth is now reflective of our full top of the funnel demand, which exceeds our capacity in many areas. This is most apparent with our fresh offering where we continue to see remarkable growth. Fresh grocery revenue more than doubled year over year in Q2. Less than 3 years after its launch, It is the leading nationwide online grocer with annualized run rate revenue well above $2,000,000,000 Meanwhile, each revenue nearly tripled over just the past two quarters as we continue to expand and invest in the service. Both offerings are growing faster than we expected and continuing to scale at this rate requires large investments.
For context, total adjusted EBITDA in Q2 was negative $122,000,000 of which direct investments in Freshenica alone Accounted for $120,000,000 And while the accelerated growth of Fresh and Yeeks drove higher losses in the period, The contribution margin for both are improving with scale, and we're even more confident that these offerings are on track to reach profitability. In Fresh, contribution margin improved by nearly 1,000 basis points over the last year. The underlying metrics give us high confidence that Fresh will replicate the positive cash flow dynamics of our more mature investments. Eats is earlier in the journey than fresh, but following a similar trend line. While revenue nearly tripled over just the past 2 quarters.
The loss per order has decreased every quarter since the beginning of 2020. And in Q2, It was down over 50% year over year. Fresh grocery and food delivery are significant opportunities With large addressable markets and low online penetration, and the trends we're seeing give us even more conviction That we can be a leading player and drive healthy long term ROI and cash flows for Fresh and Eats. We plan to lean in and continue to invest aggressively to Scale these offerings and to create even better experiences for our customers. In addition to Fresh and Eats, we're investing in capacity across the business.
And in total, we continue to make progress on our plan to add more than 13,000,000 square feet to our market leading 25,000,000 square feet of e commerce fulfillment and logistics infrastructure as we announced last quarter. These investments continue to strengthen our moat, Providing the foundation to support growth, drive economies of scale, and raise the bar even higher on service levels for customers. Everything we do at Coupang revolves around wowing our customers and creating new moments of wow is hard to do. Building truly differentiated offerings requires bold and unconventional thinking as well as investment of time and capital. But we employ a disciplined investment approach.
We start with small bets, then test rigorously and invest more capital over time, But only into the opportunities we feel strongest about. We're making sizable investments in fresh and eats, for example, because we believe they are just earlier on the same trajectory as our mature offerings, which are profitable. And true to our DNA, We're continuously seeding new initiatives to develop the next vectors of growth. We're excited to highlight in this category opportunities like merchant services, International expansion and FinTech. There are many other early stage initiatives in the portfolio, and I expect that we will not continue all of them.
Only the investments whose underlying metrics show strong potential for meaningful cash flows in the future will earn their way to more significant investment. The initial capital for these projects is small and the real capital investment comes over time as we overcome hurdles and become more confident about future It's the same proven disciplined approach we used to build our earlier projects. In the same way that we increased investments in Fresh and Eats As our early offerings matured and became self funding, as Fresh and Eats mature and become self funding, The most promising among these new initiatives will become the next major investment focus. Our investments And small and midsized businesses or SMEs are among the biggest beneficiaries. As we continue to strengthen our 3P offering SMEs have benefited exceptionally.
SMEs in our marketplace grew sales Over 87% year over year in Q2 with the aid of our investments in products and services that help merchants better reach and serve customers. This is a remarkable feat considering that total offline sales for SMEs declined 7% year over year in Korea during the same period. Our investments are also driving robust job creation throughout Korea, including regions outside Seoul and other major metropolitan areas. We were the number one private job creator in Korea last year, and we expect that that will be the case this year as well. And about 80% of the jobs we create are located outside of Seoul, consistent with our commitment to advance long term economic development throughout the We're also continuing to make Coupang the best workplace.
We offer all of our drivers full time employment, We're the only major logistics company in Korea to directly employ 100% of our full time drivers. Our drivers have an industry best 5 day work week, insurance and benefits from day 1 and a minimum of 15 paid days off per year. That stands in sharp contrast to the rest of the market logistics industry that hire the vast majority of their drivers as third party contractors With 6 day work weeks, no insurance or benefits, and no paid time off. We were the 1st company in Korea to make our frontline employees Stockholders at scale, providing over 39,000 frontline workers with restricted stock awards at our IPO. We're also making meaningful investments to help employees improve their health and increase health awareness.
Offering direct employment has far reaching implications. For example, companies are required to report work related injuries of employee drivers, But not work related injuries of contracted drivers, most of whom are responsible for their own health as well as their own insurance, vehicles By directly imploring our drivers, we're also taking responsibility for their health and safety, and we're committed to being a global leader in this area. For example, since the beginning of 2020, we've added over 600 safety employees and invested over $200,000,000 in worker safety initiatives. While our approach comes with additional costs and responsibilities, we gladly take it on because we believe this is the right thing to do. We want to continue leading not only in offering an exponentially better customer experience, but also in setting the global standard in safety, working conditions and benefits for frontline employees.
In closing, we have terrific momentum across the business. Our unique position in the market enables us Harness this momentum to continue driving value for customers, merchants and employees among others in our growing ecosystem. As always, we will continue to attack the biggest trade offs for customers, making bold decisions and disciplined investments and building Now I'll turn the call over to Gaurav to go through the financials in more detail.
Thanks, Bong. Q2 growth was strong with reported revenue up 71% year over year and constant currency revenue growth at 57%, marking our 15th consecutive quarter Exceeding 50% of constant currency growth, quarterly active customers increased 26% to 17,000,000 Another indication of a strong and growing top of the funnel. It's a direct result of our strengthening product flywheel And strong customer loyalty as Coupang becomes the default online shopping destination for more and more consumers. And with over 37,000,000 Internet shoppers in Korea, we will have an opportunity to more than double Revenue per customer grew 36% As customers continue to increase purchase frequency, buy more across more categories and spend on new offerings. Net as a revenue growth accelerated sequentially, increasing 151% year over year.
Our feeds, 3P and advertising offerings continue to drive robust growth. Before moving through our key P and L metrics, I want to provide the Q2 P and L impact related to the fulfillment center fire. We recognized an inventory write off $158,000,000 in cost of sales and $138,000,000 in asset write offs and other related costs In operating, general and administrative expenses, these costs are excluded from our adjusted EBITDA, But the inventory write off does impact our reported gross profit. Upon completion of the investigation, Any insurance recoveries will be recognized in the future quarters. Gross profit excluding impact from fire Was up 86% year over year to $816,000,000 and gross margin expanded 140 basis points to 18.2%.
We expect to continue delivering margin expansion longer term, driven by continued growth in categories like Softline, Including profitability as Fresh and its scale and increasing mix of advertising revenue and further operational efficiencies. In Q2, total adjusted EBITDA was negative $122,000,000 That includes the $120,000,000 in investments to scale fresh air needs. And the $120,000,000 does not include investments to fund other new initiatives And higher costs due to COVID related operational headwinds. Trailing 12 month operating cash flow was $74,000,000 in Q2, Up from $47,000,000 in Q2 last year. The improvement was driven by working capital inflows from the continued growth in our business, Slightly offset by the higher investment reflected in our P and L.
Overall, our leading position in Korean e commerce was on display in Q2 With strong growth trends across our offerings and the momentum is only getting stronger. With that, I'll now turn the call back to the operator to begin the Q and A. Thank you.
Your first question comes from the line of Erica Chow from Goldman Sachs.
Yes, hi. Thank you for this opportunity. Two questions, if I may. What is your GMV or sales outlook growth outlook in the second half, obviously, in the context of loss of the SC? And would this also have some influence on the expected 1P and 3P mix?
And the second question I think you mentioned about fintech being one of the future initiatives, but fintech can mean a lot of things. So what area would you be interested in And it will be great if you can also share some timeline on this. Thank you.
Hi, Eric. Thanks for the question. Thanks for your time. So to your First on the outlook, as you know, Eric, we and as we stressed in our call today, We've always made decisions that optimize for the long term, and we'll continue to make decisions to do that over maximizing Short term results. And as you know, we'll continue to invest aggressively in initiatives that we're excited and confident about.
And that includes investments that leverage technology and process innovation and continue to build economies of scale. And there's, of course, a lot of hard work involved in that, and we won't shy away from it. So for example, there are large parts of Korea That recently moved to Phase 4 lockdown due to COVID, which is worse than at any point since the COVID-nineteen outbreak. That's resulted in a big surge in customer demand that we're chasing to meet. But it's also creating challenges on capacity that will continue to push hard.
And because we're confident in the momentum of the business and Also, we've seen over the cycles of the past year and a half that these COVID related expenses are short term by nature. And because of our confidence that we'll continue to make investments to keep chasing the demand to make sure that Our customer experience is not compromised that we protect long term customer trust because and we'll continue to do that Aggressively because we know that our investments will pay off over time. So there always will be noise quarter to quarter, and I don't think We want to be in the business of commenting on what we think or predict that noise will be. But I hope that you see The momentum, the long term momentum that we're building here, and I hope that over many quarters, you'll see that we're really Building on that momentum for our customers, merchants, employees, and shareholders. You know, I think to your second question around FinTech, There are many, many different there are exciting opportunities in FinTech.
It is a broad space. Long term, What I hope is obvious is that we're building huge transaction volumes. We're continuing to expand the top of the funnel. That means that opportunity is there waiting for us. And we have many experiments ongoing that are continuing to try to that are experimenting I'm trying to find ways to break meaningful trade offs for our customers and our business.
So how do we continue to get The best experience with the lowest cost. How do we provide things with more ease and lower cost? And we'll continue there are different modalities there, and we will try to figure out which ones we want to Scale first. But which ones are providing the most exciting solutions for our customers and merchants? And but at this point, we're still learning.
We're still experimenting. We know that big opportunity is waiting for us. And certainly, we're building the foundation, a bigger and bigger foundation every day as we drive acceleration in our 3P business, As we continue to expand the flywheel, and I think all of those things, there's a lot of positive signs that put us in fine position to provide a variety of solutions and services for customers and merchants in the long term. So we're quite excited about that opportunity.
Let me add on the impact of fire and the influence of 1P and 3P, Which you mentioned, Eric. So within the material impact of fire from the facility, operationally, our technology And the additional capacity we had in 1P has enabled a relatively seamless customer experience. And we route the orders to the facility. We have been doing this and navigating throughout COVID with shutdowns in our facilities. But this is just another challenge that we have to work And we'll continue to rebill for longer term on the fulfillment and continue to optimize our network.
But we don't
Thank you. And your next question comes from the line of Stanley Yang with JPMorgan.
Hi, good afternoon. What is the GMV mix trend between this 1P and 3P? Is there any noticeable trend in terms of the mix During the quarter or during the first half, or do you expect this no mix trend to continue in the second half? I'm just wondering how fast your 3P core GMV core revenue is growing excluding the e services. So compared with other like open market, because we are seeing price deceleration of the 3P market And also, I'm just wondering Any meaningful pickup of the jet delivery contributing to your 3P top line growth during the quarter?
Hi, Stanley. Thanks for your question. I think we can say, as we highlighted, 3P is really shares the flywheel with 1P. And in our earlier categories, we saw 3P accelerating on the back of strong 1P growth. We're continuing to see that in our big categories.
We're seeing that also in our categories that we entered later in, like softlines and CEE. And we're really encouraged by 3P continuing to grow at a multiple of the of the e commerce segment. All of our product offerings across the board are growing much faster than overall e commerce. 3P certainly fits that trend. And so we're very optimistic.
We continue to see strong 3P growth. And certainly, all the later categories in 3P All the underlying metrics appear to put it following the same trajectory of our earlier 3P categories. And as for Jet, I think, again, that's an area that we're really excited about. There's huge long term potential opportunity to Increased selection on Rocket. And that's ultimately right now, we still have Just a fraction of the overall total selection on Rocket, and we're continuing to add more selection.
Jet is certainly another way to do that. And we are seeing some positive signs, but I think we'll have more to share in the future. I think this goes to the earlier The question that Eric asked as well about timing, which maybe I didn't answer as clearly. We know these opportunities are significant. We're excited about them.
They're waiting for us. But we also we are disciplined in the way that we invest. And before we invest to scale anything, We really want to make sure that we're solving hard problems upfront. We're breaking trade offs. We're seeing positive signs that this could be Not only a great amazing customer experience, but have the foundation to drive operating leverage and significant cash flows over time.
And so we want to solve, we don't want to scale and then chase a lot of these hard problems. We want to start to see build Confidence in our solutions before we scale them. That's been the story of how we, for example, Eats Before we scale that nationally, we focused on one area in Seoul to really iterate and test rigorously. So we don't rush ourselves to try to scale these things because we know these huge opportunities are there. In fact, our position to take advantage of these opportunities Only gets stronger as our flywheel gets bigger and as our top of the funnel expands.
And we are a lot of these initiatives At the earlier stages, we're focused on solving problems, improving the customer experience, Making sure the foundations are there for significant cash flows over time. And that's certainly the same approach we're taking with With Jed as well. Thank you.
Thank you.
Your next question comes from the line of John Yu with Citi.
Hi, this is John Yu from Citi. Do you hear me well?
Yes, I can hear you.
Yes, thanks for the opportunity to ask the question. I have two questions. Firstly, on Rocket Fresh, you mentioned earlier that its contribution margin improved nearly 1,000 basis points based on the strong growth over 100% year on year. So could you please elaborate more about the current level of Contribution margin of Rocket Fresh and your long term estimates. And secondly, on Coupang It's, in the Q2, some competitor also launched own delivery, trying to catch up with Coupang It and delivery speed.
And indeed, you seem to regain in market share. So I would like to ask you how you measure the competitive landscape in Korea's food delivery market and also any recent changes in the industry wide delivery fees to freelance
Great. I'll try to cover Many of those. So I think first on Fresh, we believe we're still the largest Online nationwide fresh grocer, we believe we're the fastest growing. As you pointed out, we improved Our contribution margin by 1,000 basis points year over year, and that's in the face of Triple digit growth. So we're continuing to see enormous demand.
We're still trying to keep up with And chase demand on that front. And the scale is now reached, exceeding over $2,000,000,000 in annualized revenue. And what are the inputs to all of this? What have we invested? This is really the fruits of years of investment, Not only in Fresh, but also in our general core because both of Fresh leverages the infrastructure, The processes, the technology that we've also built for Core, and we are able to provide The best experience at the lowest cost.
We believe that Fresh is not only the best experience, Certainly, the only I believe it's the only nationwide fresh grocer still today. Best selection, more selection than anyone else, But also the low also low prices with low delivery threshold. These are advantages these are experience advantages we can provide customers Because we also are building the lowest cost structure, where the economies of scale from our core helps fresh, our fresh helps core, Not only at the top of the flywheel, but also with economies of scale as well. The efficiency gains that we're getting from our technology improvements, Our process improvements, our economies of scale, or perhaps I'll give you an example that highlights that's Best highlighted by our earlier or more mature facilities, which represent about half of our active facilities, We're now operating at about close to breakeven. And that's because of and we're that's against COVID challenges, COVID operating cost challenges, and that's before we've made a lot of significant optimization Improvements there.
And so we're extremely excited, not only about the customer experience improvements that we continue to make, Not only about the efficiency improvements we continue to make, overall fresh As investment is really following the same trajectory of our mature offerings, which are profitable. I think the second another question was around Eats. Actually, could you repeat your question around Eats just so that I can have a little bit more color There.
He is disconnected from the podium.
Okay. So I think if something goes around the competitive landscape around East is another category that we have seen tremendous growth. It's a huge like food like fresh, it's a huge category with low online penetration. I think Eats has nearly tripled in just the last two quarters for us. And there as well, we're also focused on continuing to improve the customer experience And improve efficiency.
We really believe that the wow we deliver for our customers Is breaking trade offs? How do we create the best customer experience, the convenience without the convenience tax, the best customer experience at the lowest And to do so, we have to keep we work backwards from that and we keep investing in technology improvements and process improvements as well. And we're making great progress there. I don't we haven't spent a lot of time thinking about Certainly, as you can tell, our growth has continued to be very fast. I think we haven't spent a lot of time obsessing about What other players are doing in the market?
The thing that makes me really excited about Areas like Fresh and Eats is that there's still a ton of opportunity here. And our core strength, Who we are? We're not a company that's defined around doing one thing well like building cars Or making or defined by certain business model, our strength is our culture of innovation and our technology and operational And when we apply that those strengths to create wow moments For our customers, there are always exciting new developments that happen that we know are going to continue to raise the bar in customer experience And find new areas of efficiency improvement that lower the cost for our customers as well. And we're still excited. It's very early in both areas.
Thank you. And your next question comes from the line of Jennifer Han with UBS.
Hi. This is Jennifer Han from UBS. I just have one question. There's been a press report that you'll be expanding or you've already expanded Quick Commerce business in both Japan and Taiwan market. I was wondering if you can provide any color on that business And how much what kind of opportunity you see there?
And maybe how much losses should we be expecting from that business Perhaps in the near term.
So we are excited about the long term in those markets, especially opportunities to break trade offs for customers. And we're still very early in that. We're experimenting with different modalities and we've been successful in different modalities in Our previous investments, so we'll test things that we've done before. We'll test things we haven't done before. But to your question about investment, Our investment approach has always been disciplined and iterative.
Our initial investments are small and that's where we'll test and iterate. And these investments, we scale our investment in these initiatives as we solve hard problems, As we clear hurdles and our conviction increases, so you'll see that the real capital investments come over time As our confidence grows and you'll see the biggest investments in the areas that we have the highest conviction around. And right now we're in the first phase of that test and iteration. And that will take some time. But we're really excited about the potential long term opportunities in these markets.
And we believe that Seeding these investments now at a small scale will allow us to create new moments of wow And build exciting opportunities for us in the future.
We will now take our last question from the line of James Lee from Mizuho, your line is open.
Great. Thanks for taking my questions. Just a quick follow-up on International expansion, maybe can you guys add more color as to why do you find Japan and Taiwan as attractive markets? And any Specific friction in these markets you guys discovered that you can resolve? And also for
Sure. I think a lot as you can see, that when we scale these investments in services, We have higher confidence. We feel we found we have a stronger hypothesis on how to break trade offs. We feel like we've solved some hard problems That give us confidence that we're going to build great customer experiences and a very attractive business, attractive Cash flows over time. And then we're ready to share a lot more about what we've learned.
And that's the case certainly in Fresh And Eats, as you can tell, today, and depression Eats is certainly You can see on the same trajectory just earlier of our mature offerings that are Now profitable and funding initiatives beyond Fresh and Eats. I think a lot of these other nascent initiatives Like, international, it's just still too early. I think so. We'll reserve commentary Both on our hypotheses and the progress, I think until we're a little further along, we're still early. It's still small testing, initiate, but we are excited about those opportunities.
But I think the learnings And sharing about learnings and solutions, I think, will reserve For a bit longer for a bit later in the process. And Gaurav, do you want to comment on the other Sure. The other last question.
Yes. We are Seeing with the COVID levels rising to level 4 and cases continuing to rise in Korea at all time high, We are continuing to see demand increase across all categories. And unfortunately, what we've done with the COVID level We are also seeing challenges in order to be able to meet the demand. And we are aggressively pursuing all avenues To increase our capacity to be able to meet the unexpected demand. But because the challenges are in increasing our capacity, short term, we are being probably in this a little more But we know that these are great opportunities to invest for long term, a great time to invest for long term To meet our customer expectations.
Can I add a quick I think one of the things that really we are excited to invest? As you can see, Fresh and Eats was $120,000,000 of $122,000,000 of adjusted EBITDA loss. There are, of course, lots of other investments that we're making. You alluded to a few of them Yeah. Nascent initiatives international, also short term COVID operational costs.
But we're really excited about investing all of these because we know fundamentally, We have more confidence than at any point before that these initiatives And investments are going to bear long term ROI for us. Fresh and Eats shows remarkable progress, Especially fresh, you can see all the signs there that they are really they have a straight line of sight to the coming like our mature offerings. And the demand is strong and we're chasing all these challenges with COVID, these are good problems to have. We'll we know that the expenses are temporary by nature. We certainly solved it in Cycles over the last year and a half with COVID that when the phases go down, you know, these costs do roll back.
And because of our confidence is that these costs are temporary, challenges are temporary, the opportunities are huge, That we have the right model, the right scale and technology and process innovations To really break trade offs here and build strong offerings, we're going to we're excited to lean in. I hope that really you can see why we're excited and across so many different investments today.
Is it fair to assume that the revenue surge that I've seen recently is above the growth rate I was seeing in 2Q?
I'm sorry, what was the question you were saying was the demand?
It's the revenue Yes, revenue surge that you've seen due to rising cases that you've seen recently, the growth rate of that revenue, is that above the 2Q level
I'll put it this way. I think we have The growth does not fully reflect the top of the funnel demand. We have capacity constraints in many areas. I think as we mentioned in the call, particularly in fresh, we are always Trying to keep up and we haven't been able to at least in in, you know, we haven't been able to keep up with the full demand. So I think, again, there's going to be lots of noise.
I don't you shouldn't Demand has not been a problem in Q2, won't be a problem in Q3. But I don't know If the question is, you know, what is the growth rate going to be in q2 versus q3, look, it's very hard to, there's a lot of noise quarter to quarter. It's hard to predict. I think the things that we're excited about is the long term trajectory and the arc. We will, whether we solve it sooner or solve it later, we'll continue to solve problems.
We're working hard to add Capacity, there will be noise. Some of it will whether it comes early or later, we're really excited about Capturing the full opportunity in the market. And we know that there's demand out there that's waiting for us And waiting for our services and experiences. And we also won't stop there. We'll continue to make our experiences better as we try to make sure we make it accessible to all the people who want it out there.
Great. Thanks so much.
Thank you.
That concludes our Q and A. I would now like to turn the call back over to Bong Kim for closing remarks.
Thank you, everyone, For joining on this call. Really the results, the momentum you see here is the result of hard work over many years I want to thank them for working with passion and creativity to break trade offs that wow customers and build a better world For all the people that we touch, thank you everyone for your time today, and we look forward to speaking with you again next quarter.
This concludes today's conference call. You may now disconnect.