Torrid Holdings Inc. (CURV)
NYSE: CURV · Real-Time Price · USD
1.780
-0.050 (-2.73%)
At close: Apr 27, 2026, 4:00 PM EDT
1.780
0.00 (0.00%)
After-hours: Apr 27, 2026, 7:00 PM EDT
← View all transcripts

Earnings Call: Q2 2023

Sep 7, 2022

Operator

Greetings, and Welcome to the Torrid Holdings, Inc. Second Quarter Fiscal 2022 Earnings Conference Call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. Please note this conference is being recorded. I will now turn the conference over to your host. Vince Adams, you may begin.

Vince Adams
SVP of Finance and Investor Relations, Torrid Holdings Inc.

Good afternoon, Everyone. Thank you for joining Torrid's call today to discuss Second Quarter Financial Results for 2022, which we released this afternoon and can be found on our website at investors.torrid.com. With me today on the call are Lisa Harper, Chief Executive Officer of Torrid, and Tanner MacDiarmid, Interim Chief Financial Officer. Before we get started, I would like to remind you of the company's safe harbor language, which I'm sure you're familiar with. Management may make forward-looking statements, including guidance and underlying assumptions. Forward-looking statements are based on expectations that involve risks and uncertainties that could cause actual results to differ materially. For a further discussion of risks related to our business, see our filings with the SEC. This call will contain non-GAAP financial measures such as adjusted EBITDA and adjusted EBITDA margin.

Reconciliation to these non-GAAP measures to the most comparable GAAP measures are included in the earnings release furnished to the SEC and available on our website. With that, I will turn the call over to Lisa.

Lisa Harper
CEO, Torrid Holdings Inc.

Thanks, Vince. Good afternoon, everyone, and thanks for joining us for discussion of our second quarter results. Before I start, I'd like to take a moment to acknowledge and thank the team at Torrid that's been so resilient as we've navigated many important initiatives over the last quarter. I've been back at Torrid for four months now, and I'm continuously impressed by the passion and dedication of our employees. During the second quarter, we made progress against priorities that we laid out on our last call, and we remained focused on making the necessary improvements to drive long-term sustainable growth. As a reminder, my top three priorities for the business are, number one, to enhance promotional and marketing strategies to better balance margin and sales growth. Number two, to drive growth across multiple opportunities. Number three, to develop a more efficient and effective organization by realigning resources.

On today's call, I'll update you on our second quarter results and provide details around the progress we've made around each of these priorities. Starting with our second quarter results, net sales grew 2% to $341 million, which was in line with the high end of our updated guidance. Although we have a very loyal customer at Torrid, we are not immune to the macro and industry-wide challenges that have impacted consumer sentiment and customer demand. Our stores experienced a decrease in year-over-year traffic as customers dealt with higher fuel prices and overall inflationary pressures that impacted demand. We were pleased, however, to see an increase in web traffic along with higher conversion rates. We also rolled out planned upgrades to our distribution center during the quarter that created temporarily unanticipated headwinds in our fulfillment process.

We were able to successfully complete the upgrades in July, and the fulfillment center is now operational with orders shipping within our service level agreement. Customers have noticed the improvement in delivery time, and we are receiving positive feedback across our social channels on the changes. Gross margin rate was 34.9% for the quarter, and adjusted EBITDA came in at $52 million. During the quarter, we focused on clearing through seasonal inventory, which led to higher promotions and markdowns that impacted our gross margin rate. We will continue to focus on clearance through the first part of the third quarter, and then we have bought receipts to be more balanced in the back half of the year. In addition to managing our inventory and upgrading the capacity in our distribution center, we also successfully launched a new ERP system during the quarter.

These are enormous accomplishments, and the team and I am proud of the progress that we've made. This brings me to the three main priorities. Our first priority is to refine our marketing and promotional strategies. We continue to believe that there's an opportunity to reduce site-wide promotions and to realign our marketing and merchandising strategy. As we move into the back half of the year, we'll be testing into more category-focused promotions based on price elasticity with the goal of reducing discounts on styles with the strongest natural demand. We're implementing these changes on site, and we started providing percentage discounts based on inventory and demand as opposed to blanket promotions. This is the first step in refining our promotional cadence and driving margin improvements.

In marketing, we are focused on capturing customers through our dressing room experiences in stores where our most valuable customers discover and fall in love with the brand. Despite the pressure in the macro environment, stores remain our number one acquisition channel, and we know that customers acquired through the stores spend 25% more in their first year compared to those acquired on the web. We also have the strategic advantage of a profitable store fleet that offers an unparalleled shopping and fitting room experience, with new customers going on to engage with Torrid across both channels. In addition to driving customers into our stores, we've been refining our online marketing strategy, and we were able to deliver improved efficiencies in our spend while still building a healthy customer file through a focus on both acquisition and retention.

During the second quarter, we began targeting lapsed customers more aggressively through email campaigns and our other digital channels, and we saw a 600 basis point comp improvement in reactivated customers versus the first quarter trend. We will continue to reevaluate our marketing spend throughout the year and reallocate to where we see the most opportunity to acquire and retain customers. This brings me to my second priority, which is driving growth across categories. We have exciting launches coming in the third quarter that we believe will help accelerate our business. Our modern workwear line, Studio by Torrid, launched today and is the biggest launch in our brand's history. We're excited to bring our customer an elevated assortment through a refined comfort-based offering as she prepares for her return to work.

We've also seen success with our woven pants, sweaters, and dresses, and we'll be offering more fashion in these categories in the back half of the year. While product remains a competitive strength, we do believe our assortment has been too reliant on basics, and we are shifting our merchandising strategy to offer a better balance between fashion and basic style. Additionally, we will focus our assortment on more wear-to-work and products with a celebratory end use. We are also adding more newness, color, and excitement with our upcoming fall assortment, and we're elevating our marketing approach through better storytelling around our product and fit across all channels. These efforts kick off starting with our studio launch and continue into the back half of the year with holiday. Within CURV, we're opening eight CURV test stores between now and the end of the year.

We still believe in the long-term growth potential of CURV, and we have plans to innovate our assortment through an evolution in our bra and panty businesses. My third priority is to improve our organizational structure. As promised last quarter, we've made two key hires that I believe will be instrumental in helping us drive growth and scale in the business. Tim Martin, our new Chief Operating Officer and Chief Financial Officer, is a seasoned retail executive who brings more than 25 years of experience across a variety of consumer-facing companies. He has experience in the public markets and will be critical to unifying the operational and financial aspects of our business. Hyon Park recently joined as our Chief Technology Officer, reporting to Tim, and he will lead the team in building an integrated technology platform.

Hyon also brings 25 years of information technology and consulting experience across retail and direct-to-consumer companies and will be pivotal in helping to build more robust technology and digital capabilities. With respect to infrastructure, we have made significant progress across the organization. The changes to the distribution center have doubled our capacity and has more room to scale. As part of our efforts to drive efficiency, we negotiated a new private label credit card agreement that includes plans to streamline the cardholder experience through better marketing and technical enhancements. The upgrades we made to our Oracle ERP system will also allow for enhancements to our website and better integration of data across the organization. In closing, we believe that the changes we are making to the business will position us for long-term healthy growth.

We expect to see the benefits of the changes as we move through the year and into fiscal 2023. With that, I'd like to turn the call over to Tanner to provide more detailed financials on the quarter and our updated guidance.

Tanner MacDiarmid
Interim CFO, Torrid Holdings Inc.

Thank you, Lisa, and good afternoon, everyone. We will begin with a detailed discussion of our financial results, followed by an update on our outlook for the rest of the year. Starting with the second quarter results. Net sales grew 2% to $341 million compared to $333 million last year, and comparable sales in the quarter were up 1%. This is on top of a 30% comp in the second quarter of last year. As Lisa discussed, we experienced challenges related to the macro environment that impacted our expected demand this past quarter. We also made upgrades to our distribution platform to increase capacity for e-com order fulfillment, which caused temporary shipping disruptions that we corrected by the end of the quarter.

Our fulfillment center is now fully operational, and we are seeing improved throughput and capacity that will limit delivery backlogs moving forward. Gross profit for the second quarter was $119 million or 34.9% of net sales. This compares to $150 million or 45% of net sales in the second quarter of last year. Approximately 600 basis points of the decline was due to higher discounts and promotions to clear inventory. The remainder of the decline was inflationary and related to increased product and transportation costs, partially offset by price increases. As Lisa mentioned, we plan on higher promotional activity through the first part of the third quarter to clear through inventory. Selling, general, and administrative expenses in the quarter were $66 million compared to $179 million for the second quarter of the prior year.

As a percentage of sales, SG&A decreased to 19.3% from 53.8% compared to the second quarter of last year due to lower share-based compensation and higher private label credit card income. The decrease in share-based compensation expense during the quarter was due to the remeasurement of our equity value during the second quarter of the prior year as part of our IPO. Additionally, we renegotiated our new private label credit card agreement that resulted in additional card income and drove 230 basis points decrease in the SG&A as a percentage of net sales. Excluding share-based compensation and private label credit card income, our SG&A increased by 180 basis points versus the prior year, primarily caused by inflationary pressures, including higher wages.

Marketing expenses in the quarter came in at $14 million compared to $11 million in the second quarter of last year. As a percentage of sales, marketing expense increased approximately 80 basis points compared to 3.2% in the second quarter of last year. During the quarter, we focused on driving improved marketing optimization through a shift of our digital spend into customer reactivation efforts, where we expect a greater return on investment. This shift in strategy, along with a rationalization of marketing tests in the quarter, drove efficiencies in our spend. We will continue to invest in marketing where we see the most opportunity, including spend to drive new, existing, and lapsed customers into our highly profitable store environment.

Turning to profitability, net income for the quarter was $23 million or $0.22 per share versus net income of $39 million or $0.35 per share for the same period last year. We had no adjustment to net income in the second quarter of 2022, but for comparison purposes, adjusted net income last year was $39 million or $0.36 per share. In addition to GAAP measures, we believe that adjusted EBITDA and adjusted net income are important measures that we use to evaluate and manage our business. Adjusted EBITDA came in at $52 million or 15.3% of net sales, compared to $87 million or 26% of net sales in the second quarter of 2021. Now turning to the balance sheet. Our cash and cash equivalents at the end of the quarter totaled $23 million.

Total liquidity at the end of the first quarter, including available credit, was $162 million. During the quarter, we repurchased 9 million of common shares outstanding and had $45 million remaining on our stock repurchase program at the end of the quarter. Total debt at the end of the quarter was $335 million, compared to $341 million in the second quarter of 2021. Our net debt to adjusted EBITDA was 1.7x at quarter end. Inventory at the end of the quarter was $181 million, compared to $110 million in the prior year. Excluding in-transit, total inventory at the end of Q2 was up 40% to pre-pandemic 2019, compared to a 32% sales growth and increased product costs over that same time period.

As we move through the quarter, we remain focused on selling through excess inventory. With our current planned sales and receipts, we remain comfortable with how our inventory levels are positioned for the remainder of the year. We opened five Torrid stores and closed three stores in the second quarter and plan to open approximately 34 stores for the year, including eight CURV stores. Turning to the outlook, given the uncertainty in the macro environment, we expect the second half of the year to follow similar demand trends that we've seen in the first half. For the third quarter, we project net sales to be between $290 million and $305 million for the quarter, and adjusted EBITDA to be between $32 million and $38 million.

This outlook assumes our gross margin rate will continue to be pressured as we clear through inventory. For the full year, we are forecasting sales to be between $1.26 billion and $1.3 billion. For adjusted EBITDA, we are projecting between $160 million and $175 million. As a result of higher interest rates on our term loan, we expect interest expense to be approximately $8 million in the third quarter. Capital expenditures are projected to be between $30 million and $33 million for fiscal 2022, reflecting infrastructure investments and our previously mentioned 34 new store openings. We are also planning to close approximately nine stores this year. Finally, this is my last call as interim CFO of Torrid.

I am incredibly honored to have served as CFO of such an inspiring company, and I want to thank Lisa and the entire team for their support. To ensure a smooth transition for Tim, I will continue to stay on with Torrid as a consultant. With that, I will now turn it over to the operator for questions.

Operator

At this time, we'll be conducting a question and answer session. If you would like to ask a question, please press star one on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star two if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star key. One moment please while we poll for questions. Our first question comes from the line of Mark Altschwager with Baird. Please proceed with your question.

Mark Altschwager
Senior Research Analyst, Baird

Good afternoon. Thanks for taking my question. Just starting out with the sales guidance, the guide for the back half of the year doesn't appear to incorporate much improvement in trend from where the business has been tracking recently. At the same time, shipping disruptions have been corrected, and you do sound pretty excited about the product flow for the back half. I'm hoping you just walk us through, you know, your thinking, a bit more on what the back half of the year might look like.

Tanner MacDiarmid
Interim CFO, Torrid Holdings Inc.

Yeah. I think just given the macroeconomic environment and us wanting to be a little bit conservative with the forecast in the back half of the year, we're projecting the back half to be on trend with what we've seen in the first half of the year, and that's relatively flat to last year. That being said, we are optimistic about all the things that Lisa had mentioned in her commentary on product and operations and our ability to execute.

Mark Altschwager
Senior Research Analyst, Baird

Okay. Thank you. Then on the pricing and promotional strategies, you know, much of the industry seems to be planning for more aggressive promotions in the back half. I was hoping you could give us some perspective on how you're planning to navigate that and whether there's been any change to or whether the broader promotional environment has affected your plans at all, regarding testing some of these strategies. Thank you.

Lisa Harper
CEO, Torrid Holdings Inc.

Sure. I think it's very difficult to extract the pressure of clearing through excess inventory that's been rampant in the sector for the first half, particularly the second quarter, from those impacts of the macro environment. As I've said before, the focus here is really not just pulling back on overall promotions, but in right-sizing the promotion to the specific product category or even to the SKU level so that our messaging can be an up to percentage off instead of a flat percentage off, which has been our tradition on, particularly on the web channel. Whereas historically, we've been up to 20, 25, 30, 35% off on web, now the messaging will switch to up to 35% off, and we'll determine the actual promotional discount on the items based on the demand of those items.

The same modeling that we do to price our markdowns based on price elasticity and availability, we're starting to use that for our pricing on our overall day in and day out promotions. I do feel like over time, as we bring in more and more newness and product categories based on what the customer's been asking for, as we adjust our inventory levels as we have done for the back half of this year, we'll be able to moderate that over time. We're certainly not espousing eliminating promotions or canceling promotions. We're just about optimizing them to our gross margin results.

Mark Altschwager
Senior Research Analyst, Baird

Thank you, and best of luck.

Lisa Harper
CEO, Torrid Holdings Inc.

Thanks.

Operator

Our next question comes from the line of Kimberly Greenberger with Morgan Stanley. Please proceed with your question.

Speaker 8

Hi, this is Amanda on for Kimberly. Can you please just speak to your monthly sales trends during the quarter as well as anything you're seeing quarter to date?

Lisa Harper
CEO, Torrid Holdings Inc.

We have the same. In the second quarter, I think we were very consistent with what we've heard from the market, which was on June thirteenth when the average gas price in the U.S. hit $5. It definitely had an impact and a direct correlation to overall traffic. That, at the same time, was when we accelerated promotions to deal with the overinventory situation. That was kind of a combination, and once again, very difficult to extract broad macro trends from the results that we had as we were dealing with the overinventory situation. As we mentioned in our comments, we did have positive traffic trends online, not in stores, but we had good conversion trends across the board in the second quarter.

The third quarter results I won't get into at this point, but we're still deeply through the middle of this month and another week or two focused on clearing through these goods as we get out of the Labor Day holiday and into setting fall. We have seen similar trends as we have dealt with clearance and promotion on our excess inventory. We expect to see improvement in both traffic and conversion on both channels as we move forward to the back half of the quarter. Again, I would reinforce generally that we do have a conservative approach to the back half of the year, and we're not looking for dramatic improvement in either traffic or conversion as we move to the back half of the year.

We do have, I think, very strong product and very strong inventory where we've bought down about 7% in dollars in the back half and about low teens in units. We feel like we have an opportunity to drive traffic and conversion at a healthier margin as we move to the back half of the year, but we're not baking in a lot of that upside yet.

Speaker 8

Great. Thank you so much. Just one more from me. We've seen in our store checks that your assortment feels like it's broadening out in its appeal, and I know you just mentioned that you launched your expansion to workwear. Can you kinda just talk about how you're thinking about your merchandise strategy overall and long term? Should we expect a meaningful shift there?

Lisa Harper
CEO, Torrid Holdings Inc.

Did you say broadening out in the appeal?

Speaker 8

Yes, that's correct.

Lisa Harper
CEO, Torrid Holdings Inc.

Okay. Thanks. Yeah, I think that once again, Torrid is in a market position that we can provide the customer everything in their closet. We focus on a 34-year-old customer in terms of mindset, so that ranges through, in terms of psychographics, to a younger looking assortment as well, more fashion oriented. We're very focused on the launch of things like Studio, that it gives her a lot of flexibility and alternatives in her dressing. It is a broader assortment generally because she doesn't have choices in the marketplace. We know as every new category that we've added, every concept that we've added has very strong appeal because we can provide everything in her closet.

Not changing the focus of the customer from a demographic or a psychographic perspective, but giving her more options and more choices to make within the assortment.

Speaker 8

Great. Thank you so much.

Lisa Harper
CEO, Torrid Holdings Inc.

Did that answer your question?

Speaker 8

Yes, definitely.

Lisa Harper
CEO, Torrid Holdings Inc.

Thank you.

Operator

Our next question comes from the line of Oliver Chen with Cowen. Please proceed with your question.

Oliver Chen
Managing Director and Senior Equity Research Analyst, Cowen

Hi. Thank you. Looking ahead in terms of the assortment and changes you're making, you know, how would you prioritize the biggest opportunities and how are you broadly thinking about pricing and average retail just to be sure that you're offering a compelling value? In the near term, as we understand the clearance and the inventory you need to get through, how many more quarters will that take and what are the right guardrails just to kinda minimize impact to long-term brand equity in terms of offering discounting? Thank you.

Lisa Harper
CEO, Torrid Holdings Inc.

Sure. I'll answer the last question, last part of your question first, which is, I would say right now that we're really comfortable with the mix of inventory between clearance and regular price online, and we're at 2019 levels in stores between a mix of clearance and regular price. We think that it is getting progressively better and as I've mentioned, the inventory purchase on the back half of the year is down 7% year-over-year. We feel like that this quarter is the last quarter where we're really dealing with this excess inventory issue. It will improve as we go into the back half of the third quarter as well as into fourth quarter. I didn't write down the first part of your question.

Oliver Chen
Managing Director and Senior Equity Research Analyst, Cowen

Pricing promotions.

Lisa Harper
CEO, Torrid Holdings Inc.

Oh, pricing promotion. Thanks. Once again, we're not really taking pricing up any more in the back half of the year over what we did in the front half of the year. We look at an item-by-item basis and the market value, what we ascertain to be the value to the customer and comparable pricing in the marketplace as we're making all of our retail decisions. On the promotion side, once again, I think from a product basis on Studio, on things that we've done for the back half of the year, which are more focused on celebration, a better mix of dressy, sexy, wear-to-work, combined with our like our regular casual assortment.

I think that it gives us a more breadth of price in the mix, and an opportunity to cautiously pull back on the depth of the discount, but still understanding that the macro challenge is promotionally heavy. I will say that fundamentally, the customer is very dedicated to Torrid, looks at new and now every day on the website, shops us constantly. When we get great feedback as soon as we introduce new looks and new categories of business, and we're starting to see that as we go into the latter third, back half of the third quarter and into fourth quarter.

From a pricing basis, market-driven, value-oriented in terms of the value to the customer, and then from the product mix and innovation, I feel like offering the customer a lot of newness in the back half of this year.

Oliver Chen
Managing Director and Senior Equity Research Analyst, Cowen

Okay. As you think about what's happening in the business and the tweaks and opportunities you're pursuing, what about store count and growing the store base? Is it still the right time for that and that opportunity? Would love to hear your thoughts there. Lastly, CURV has always been a big opportunity. Would love your thoughts on toward CURV and some key priorities of what you see for what's next there in that assortment. Thank you.

Lisa Harper
CEO, Torrid Holdings Inc.

Fantastic. In terms of store growth, what I will say is that our store fleet is very profitable and it generates a very desirable economic model in terms of customer acquisition and the lifetime value of that customer, the quality of that customer. As I mentioned in my comments, they come through the store channel, which is where we get most of our new customers, they spend more 25% more in the first year, and they become, I think 60% of them become omni-customers by their second year. They are by far our most valuable customers. Our Net Promoter Scores in our stores are some of the highest I've ever seen in retail.

It is a great experience for our customer to enter through the store channel. That being said, you know, it as it's profitable, it's great for customer acquisition. Definitely it's part of our strategic review as we move forward in determining how we should be looking at stores and rolling out stores. It's definitely on the map and definitely part of how we are looking at growing strategically and in the future. I think that, you know, it is actually a competitive advantage for us, particularly because our customer is so fit driven, and that dressing room experience really converts them and makes them a very valuable customer. It's critical to our business, we feel. As far as CURV, I believe very strongly, and I can see signs that it has a dramatic growth opportunity.

I feel like we're. I know that we're opening the eight stores. The first one will open the first week of October, and they'll all be open by the first week of December. We'll have a point of view on that, and we'll be able to actually test and react to how the customer responds to that experience. I feel like we can offer, and we're focused on offering, a broader range of product categories in that mix. Yes, appealing to a broader range of customers. The opportunity to acquire a slightly younger customer through that concept is an opportunity for us.

The other thing that we think about with that is, how we focus on category businesses and how we use this to grow in conjunction with Torrid and, graduating from CURV into the Torrid mix. There's a lot of strategic work being done right now to ensure the way that we test and learn and react and analyze that business is appropriate to supporting long-term growth in the intimate side of the business. Once again, as I mentioned in earlier comments, earlier answers, that this is, this customer wants to buy everything in their closet from us, and, we have an opportunity to continue to build the breadth and depth and, the growth of this category. I'm still very positive about it.

I just wanna make sure that we're doing all the appropriate analytics and planning it in an aggressive but responsible way. More to come on that. Definitely clearly at the top of the list in terms of strategic expansion and investment, and we'll continue to move forward with that.

Oliver Chen
Managing Director and Senior Equity Research Analyst, Cowen

Thanks so much, Lisa. Best regards.

Lisa Harper
CEO, Torrid Holdings Inc.

Thank you so much.

Operator

Just as a reminder, if anyone has any questions, you may press star one to join the question and answer queue. Our next question comes from the line of Dana Telsey with the Telsey Advisory Group. Please proceed with your question.

Dana Telsey
CEO and Chief Research Officer, Telsey Advisory Group

Good afternoon, everyone. Lisa, as you think about.

Lisa Harper
CEO, Torrid Holdings Inc.

Good afternoon.

Dana Telsey
CEO and Chief Research Officer, Telsey Advisory Group

Hi. As you think about the buckets underneath the margin, whether it's product costs, transportation costs, marketing expense, just the drivers, how do you envision the back half of the year, and is there a difference between the first half and the second half? With the workwear line that you introduced, any initial reaction to what percent of the store? Is it meeting your expectations? Does sales velocity differ by region or by channel? Thank you.

Lisa Harper
CEO, Torrid Holdings Inc.

Dana, I'll answer the second question first. It launched today. I can tell you that, you know, the top eight of the 10 items that were sold so far this morning were in that line. That's a good sign, but way too early to kind of give you that regional or channel kind of breakdown. Again, it's our largest launch ever, and it's very broad, and we're excited to really provide the type of product that she has been asking for. I'm excited about that. The margin conversation, I think there's not a lot of difference in kind of what's underlying it in terms of transportation costs year-over-year or cost of goods year-over-year. That's pretty much baked in at this point.

I think the opportunity for the back half of the year, and we don't have a lot baked into our model, let's be honest about it, because we are a little bit of a wait and see at this point as we make sure that she responds appropriately in a, in the way that we expect her to the new, inventory levels as well as assortment. The biggest opportunity for margin movement in the back half of the year is not having an excessive amount of inventory to clear and then the desirability of the product and being able to adjust our promotional stance and depth based on that. The back half of this year, I would. It's not cost of goods changing dramatically. It's really not a big change in freight.

We have some advantage in the fourth quarter, but in general, we're conservative as we're thinking about that. It's really about inventory levels and units being down in the low teens from last year, dollars being down mid- to 7%, and then the opportunity to really bring in new categories that she's been asking for and build the desirability. A little bit off, I think, trend of the broader marketplace. These are really important things that I think we've added to our assortment for the back half of the year that she's been asking for and will. The opportunity for margin expansion is from the demand and desirability of the product.

Dana Telsey
CEO and Chief Research Officer, Telsey Advisory Group

Just one other quick thing. As we approach the upcoming holiday season sooner rather than later, any shifts that you're making, whether it's marketing or how you're thinking about holiday for this year?

Lisa Harper
CEO, Torrid Holdings Inc.

I would just say broadly our storytelling and marketing, our launches in marketing are at top of mind. We're doing more launches in the back half of this year than we've done in a while, and I think we've always had great response. We have a couple of new pants in Studio. We have some little black dresses that we're bringing in. We have some more dressy and sexy options that we haven't really had for a while. I think more focus on storytelling. The other piece that I highlighted in the comments is really the focus on retention and reactivation that we're seeing positive results in with our customer file.

As we bring in these new categories of business, bringing them back to the store, back to the Torrid experience, back to the fitting room is something that we're focused on in some marketing, both digitally and then also from brand marketing as we move forward.

Dana Telsey
CEO and Chief Research Officer, Telsey Advisory Group

Thank you.

Lisa Harper
CEO, Torrid Holdings Inc.

Does that answer your question?

Dana Telsey
CEO and Chief Research Officer, Telsey Advisory Group

Yes, it does. Thank you.

Lisa Harper
CEO, Torrid Holdings Inc.

Great. Thanks, Dana.

Operator

We have reached the end of the question-and-answer session. I'll now turn the call back over to Lisa Harper for closing remarks.

Lisa Harper
CEO, Torrid Holdings Inc.

Great. I do wanna highlight something I didn't answer in the questions, the amount of improvements we made to the infrastructure in the quarter, the doubling of the capacity in the distribution center and delivering on SLAs, and the relaunch of an ERP, which is not for the weak of heart, what was accomplished by the team in the second quarter. I really wanna congratulate them on that. I also wanna thank Tanner for his leadership and guidance as we've moved through this last four months, and really enjoyed working with you and looking forward to continuing that experience. We look forward to talking to all of you guys again on the third quarter call, very soon. Take care.

Operator

This concludes today's conference, and you may disconnect your line at this time. Thank you for your participation.

Powered by