Caesars Entertainment, Inc. (CZR)
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Earnings Call: Q3 2020

Nov 5, 2020

Operator

Good afternoon, ladies and gentlemen, and welcome to the Caesars Entertainment Inc 2020 third quarter earnings call. At this time, all participant are in listen-only mode. Later, we will conduct a question-and-answer session, and instruction will follow at that time. If anyone should require assistance during the conference, please press star then zero on your touch-tone telephone. I will now like to turn the conference over to your host, Mr. Brian Agnew, Senior Vice President of Finance, Investor Relations and Treasury.

Brian Agnew
Senior VP of Finance, Investor Relations and Treasury, Caesars Entertainment Inc

Well, thank you, Ashley, and good afternoon to everyone on the call. Welcome to our conference call to discuss our third quarter 2020 earnings. This afternoon, we issued a press release announcing our third quarter financial results for the period ending September 30, 2020. A copy of the press release is available in the Investor Relations section of our website at investor.caesars.com. Joining me on the call today are Tom Reeg, our Chief Executive Officer, Anthony Carano, our President and Chief Operating Officer, and Bret Yunker, our Chief Financial Officer. Before I turn the call over to Tom, I would like to remind you that during today's conference call, we may make certain forward-looking statements about the company's performance. Such forward-looking statements are not guarantees of future performance, and therefore, one should not place undue reliance on them.

Forward-looking statements are also subject to the inherent risks and uncertainties that could cause actual results to differ materially from those expressed. For additional information concerning factors that could cause actual results to differ from those discussed in our forward-looking statements, you should refer to the cautionary statements contained in our press release, as well as the risk factors contained in the company's filings with the Securities and Exchange Commission. Caesars Entertainment undertakes no obligations to revise or update any forward-looking statements to reflect events or circumstances that occur after today's call. Also, during today's call, the company may discuss certain non-GAAP financial measures as defined by SEC Regulation G.

The GAAP financial measure is most directly comparable to each non-GAAP financial measure discussed, and the reconciliation of these differences between each non-GAAP financial measure and the comparable GAAP financial measure can be found on the company's website at investor.caesars.com by selecting the press release regarding the company's 2020 third quarter financial results. I will now turn the call over to Tom.

Tom Reeg
CEO, Caesars Entertainment Inc

Thanks, Brian. Good afternoon, everybody. We're back to report our third quarter earnings. As you look at our income statement, keep in mind that Eldorado Resorts was the surviving entity in the transaction. We changed our name to Caesars Entertainment. There's a lot of noise in the financial statements. You're looking at 2019 numbers that are legacy Eldorado. You're looking at 2020 numbers that are legacy Eldorado only through July 20th, and then the combined company through the end of the quarter. We're going to cut through and get you to what we think are the key points in the quarter. Our same-store adjusted EBITDA in the quarter was a little over $460 million, which was a little ahead of the wide end of the range of our pre-release during our equity offering. We're quite pleased with the progress that we've made since closing the transaction.

We've seen quite a bit of opportunity within Caesars. Some was expected, some were nice surprises. We continue to believe that we will bring the consolidated EBITDA margin in a post-COVID world, at least to the mid to high 30s, if not 40% EBITDA margin in the consolidated entity. Vegas, Anthony will get into detail, but we did $60 million of EBITDA in Vegas, and keep in mind, that was with dragging Rio and Cromwell and Planet Hollywood were closed for the whole quarter. Planet Hollywood and Rio have opened since. Bally's was also closed for part of the quarter. We are carrying operating losses relative to those assets to get to that $60 million number. Our occupancy for the quarter in Las Vegas was just under 60%, just a few basis points under 60%.

We're running in the mid-50s on weekdays now. Weekends we're well into the mid to high 90s. We've been heartened by our performance. Clearly, that's a key piece of evidence on the strength of the Caesars Rewards program. Pavan Kapur at Caesars, who we inherited on the yield management side, is a wizard with this stuff and has done a tremendous job for us in Vegas. We've moved him throughout the company in this area. We're excited with what Pavan and his group will bring to the table for us. As I said, the merger closed on July 20th. Obviously, that was during the quarter. Also, we announced a cash offer to acquire William Hill during the quarter for GBP 2.72 per share. That shareholder vote will take place on November 19th.

As needs to be the case under U.K. Takeover Code. We cash confirmed the entire amount for that transaction, including an equity offering that was just shy of $2 billion on October 1st of this year. We expanded our relationship with ESPN in the quarter on the sports betting side, which we think is an exciting piece for customer acquisition for us. We've got a co-exclusive link out across all ESPN channels with DraftKings, and we're excited with what that will bring to the table. We were also active on the asset sale front. We announced the sale, of Tropicana Evansville for $480 million to Twin River and GLPI just about a week ago. You should expect to see more news in Indiana prior to the end of the year from us. I would say a couple things that I'd stress as takeaways and questions that I get.

On the operating side of the business, if you annualize the costs that are out of the business this quarter, excluding gaming taxes, which obviously reduce as gaming revenue goes down, our run rate cost reduction is about $2 billion from pre-COVID levels. There's obviously a lot of talk about what will come back, what won't come back. A lot of those costs are never coming back, as I've said, over the last several quarters. None of that has changed. As I said, I think we're going to get to 35%-40% EBITDA margins at a minimum. It's enjoyable from my seat to see our peers in the space reporting the same types of cost savings opportunities that we've been talking about for many years, and to see Las Vegas locals margins in excess of 40% for the quarter at a couple of our peers.

That's a roadmap to what's coming. You think about what revenue is missing from our business. It's the highest flow through revenue in the business. It's hotel room rate and occupancy in Las Vegas. What I told you two quarters ago, prior to the reopenings, that you were going to be surprised with what regionals could do on the margin side. We had another quarter where if you look at our pure regionals without destination properties, EBITDA was up substantially. Anthony will get into that. What I tell you today is when we get into a post-COVID world, the pent-up demand you're going to see for gaming in general and Las Vegas in particular, is going to be beyond your wildest dreams. The flow-through that you're going to see in the sector is unlike anything that's happened historically in this space.

I can't tell you when is that going to happen. I wish I could answer when the public health situation will change. As we look at the pieces of our database that are missing or lagging, they're the most profitable pieces of our database. It's the 55 and over cohort that's not coming. These are people that are not going anywhere and are not spending, and are going to come out of this with significant pent-up demand and spending power. It's going to be extremely powerful, what you'll see, I think, across the entertainment space, but particularly in casinos and particularly in Las Vegas. The other question I get all the time is about sports and online. I tell you, our New Jersey casino business continues to ramp up even after physical properties reopen.

We're now on a run rate for $150 million of annual revenue out of the iGaming business in New Jersey at margins in the mid-30s. We're extremely excited about that business. We think controlling our destiny in this space positions us to be a long-term winner. The ability to wrap our iGaming and our iCasino into a single wallet, attached to your Caesars Rewards database with the ability to earn and use points in any way that you'd like, online or offline. Our customers truly get an immersive experience in this company, and you see it with what we're doing in Vegas. We think that's going to translate into the online business. I don't really have a roadmap to what the ultimate size of this business will be.

I do know that if you're betting against the American people's propensity to gamble, or you're betting against the lure for states to attract tax revenue when their budgets are in the place that they are today.

That's been a losing bet since the dawn of civilization. I feel real good about where we are, where we're headed, and I'll turn it over to Anthony.

Anthony Carano
President and COO, Caesars Entertainment Inc

Thank you, Tom, and good afternoon to everyone on the call. I'd like to take a few minutes to provide you with some operational highlights for our portfolio during the third quarter. Before I begin, I want to express my sincere gratitude to all of our team members for their hard work and dedication during the COVID-19 pandemic. Our operations performed extremely well during these trying times, due to the outstanding service that our guests receive on a daily basis from all of our great team members. Our success this quarter is a clear reflection of the commitment of our team members, who continue to work hard each day to provide a safe, healthy, and exciting environment for our guests and their fellow team members. Now turning to operations. We now have 55 of our 56 properties reopened.

As we mentioned in our press release, our regional properties are performing strongly. Within our regional segment and excluding destination markets like Atlantic City, Reno, New Orleans, and Tahoe, our regional properties generated a revenue decline of 11% and EBITDA growth of 10%, leading to over 700 basis points of margin expansion. 10 properties had margin growth of over 1,000 basis points. In total, and including the destination markets in our regional portfolio, regional EBITDA for the third quarter was $447 million. Now turning to Las Vegas and our regional destination markets. Starting with Las Vegas, we now have every property open except the Rio. We generated $60 million of adjusted EBITDA in Las Vegas in the quarter, with operating performance improving each month throughout the quarter, leading to a strong month of September.

We continue to see strong occupancy trends on the weekends in excess of 90%, with midweek occupancy still running in the 50%-60% range. We were encouraged when Governor Sisolak lifted the meeting caps from 50 to 250 people, which has allowed us to host some small group meetings in Q4. Excluding the closed properties during the quarter, property-level EBITDA was approximately $100 million. Our destination markets in the regional portfolio displayed sequential improvement in operating performance throughout the quarter, leading to September showing material improvement in the rate of EBITDA decline versus July and August. These regional destination properties with large hotel room portfolios are slowly recovering as operations return to normal and customers are returning to the properties. Overall, our immediate actions to reduce operating expenses at our reopened properties contributed to a leaner cost structure that we believe will contribute to sustainable EBITDA margin expansion.

We are encouraged by the performance of the regional markets and the sequential rate of change in property performance within our destination markets during the quarter. With that, I'll now turn the call over to Bret for some additional insights on the third quarter and details on our balance sheet and capital structure. Bret?

Bret Yunker
CFO, Caesars Entertainment Inc

Great. Thanks, Anthony. As everyone on the call is aware, we had quite an active third quarter, even by our own standards. We closed on the Caesars merger on July 20th and subsequently announced a proposed transaction to acquire William Hill PLC on September 30th. As we mentioned in the press release, our quarter-ending balance sheet was impacted by the cash required to be placed into escrow for William Hill in connection with the Rule 2.7 announcement. On October 1st, we completed a public equity offering of 35.6 million shares, generating net proceeds of $1.95 billion. Additionally, in early October, we entered into a GBP 1.5 billion interim facilities agreement with two large international banks.

Execution of this committed debt financing allowed us to release $2 billion of cash that had been escrowed on September 30th, allowing us to fully repay a $900 million draw on our parent revolver and return excess cash liquidity to our balance sheet. As of today, both of our revolvers are undrawn and our unrestricted cash position is over $2 billion. Based on current operating trends, we expect to end the year with a similar level of cash on hand and zero revolver balances. As I mentioned on our second quarter call, our approach to maintenance and growth capital investment will be focused and disciplined. Over the next 12 months, we expect to spend approximately $300 million-$350 million on CapEx, excluding any Atlantic City-specific CapEx that's already been escrowed. With that, I'll turn it back to Tom.

Tom Reeg
CEO, Caesars Entertainment Inc

Thanks, Bret. Before we go to questions, let me add a few comments on cadence of business since the quarter. Sequentially, it continues to get stronger. October was better than September. September was better than August. If you think about what that looks like in Las Vegas, I'm going to give you some numbers that we're not in the habit of giving you, but given the cloudiness of business as you look at the COVID world, I think it's useful. If you look at EBITDA by month for us in Las Vegas, July was $10 million positive, and these are aggregate numbers, so include the losses from properties that were shut down. $10 million in July, $16 million in August, $34 million in September, and October should push $50 million. We've got preliminary numbers. We've not closed the month yet. Vegas continues to get better for us.

We are not going to be talking about shutting properties midweek. Obviously, we're talking about opening additional properties. We opened Cromwell last week. I'd expect to see Rio open before the end of the year. On the Group side, the second half of 2021 and beyond have record business on our books. Q2 to Q4 2021 are well ahead of our 2019 pace, and bookings were strong in the third quarter, basically a normal level of bookings. If you look at the Caesars Forum Convention Center, which was open for about a day and a half before everything shut down from COVID, Caesars Forum has 172 events, 1.6 million room nights, contracted worth over $600 million in rooms and banquet revenue, and 78% of that business is new to Las Vegas. What I tell you is, none of that matters if the public health situation does not improve.

We are heartened by Governor Sisolak's recent movement toward socially distanced meeting business and his statement that he's looking to go to 50% capacity by the beginning of 2021. That should help us save some first half 2021 business. First quarter, you should expect will look very much like the second quarter, third quarter of 2020, and this quarter as well. With that, I'll turn it over to the operator for questions.

Operator

At this time if you would like to ask a question, please press star and then number one on your telephone keypad. Your first question comes from Steve Wieczynski with Stifel.

Steve Wieczynski
Analyst, Stifel

Hey, good afternoon, guys. Tom, I want to start in Vegas. If you look at this point, you said your occupancies are running above 90% on the weekends, mid-50s weekdays. Is there any way to kind of think about that weekend kind of traffic? How much of that business in terms of the mid-90s is kind of a cash business versus whether that's a comp business or a reward redemption?

Tom Reeg
CEO, Caesars Entertainment Inc

You should presume that if you look at our historical mix, Steve, that the convention business has been replaced by casino block business and that the other segments remain relatively constant as you look back.

Steve Wieczynski
Analyst, Stifel

Okay, got you. The comment you made about demand is going to be, I think you said beyond either my wildest dreams or your wildest dreams. Was that mostly related to Vegas, or was that kind of across the entire U.S.?

Tom Reeg
CEO, Caesars Entertainment Inc

It's across the entire U.S. When I tell you that our 55 and over group is significantly lagging the rest of the business, that's throughout the country, and those are the people that tend to skew to older population that are not leaving their houses right now. My mother is one of those. When you get a vaccine and you have freedom of movement and feel better in terms of the likelihood of contracting COVID, I think that the pent-up demand for Vegas and for entertainment generally is well beyond what anyone is thinking today.

Steve Wieczynski
Analyst, Stifel

Have you seen any change in that 55 and over kind of crowd recently?

Tom Reeg
CEO, Caesars Entertainment Inc

Everything is kind of grinding a little bit better every month-over-month, but it's baby steps.

Steve Wieczynski
Analyst, Stifel

Okay. Last question, with William Hill, I'm not sure how much you can say given the deal hasn't closed yet. Let's say that deal does go through, and you talked about that single app. Do you have any idea yet in terms of when that single app would be deployed?

Tom Reeg
CEO, Caesars Entertainment Inc

I'm extremely limited in what I can speak to on William Hill outside of the four corners of the document. You can presume that we were already working in that direction in the former iteration, and that we would continue to work in that direction post-closing.

Steve Wieczynski
Analyst, Stifel

Okay, great. Thanks, Tom.

Operator

Your next question comes from Thomas Allen with Morgan Stanley.

Thomas Allen
Analyst, Morgan Stanley

Hey, how are you? It's now been about three and a half months since you bought Caesars. Can you talk a little bit about additional synergy opportunities you've found as you've kind of been under the hood for a bit longer? Thanks.

Tom Reeg
CEO, Caesars Entertainment Inc

The whole synergy discussion, as we've talked about, was turned on its head by COVID. It's really a question of what comes back rather than what do you subtract. Caesars ran differently than Eldorado, just from a basic day-to-day operation standpoint. We run our properties off of daily P&Ls across every property that we own. Caesars' measurement of EBITDA was far less frequent than that, and the operators didn't really have the tools to compare themselves across properties within the system. When we were Eldorado as a private company and we were in two markets, we could look at those two markets and say, "What are we doing well in one versus the other?" When you've got 55, that ability becomes much, much stronger. That's a benefit of scale. Caesars was not taking advantage of that, in our estimation. You can imagine that we are.

It took us the better part of two months to get to a daily P&L, and we're still working through the kinks in the Caesars system. We just went through our first round of quarterly reviews, and it's eye-opening for the operators to see, when I'm looking at each line item, each department, and versus others in my market or other similar properties, things that I was unaware that I was inefficient in become obvious. That sort of basic blocking and tackling is what we're working through now, and that's why I tell you, I have an extreme level of confidence in hitting our margin targets here.

Thomas Allen
Analyst, Morgan Stanley

That's helpful. Thanks. Just on the sports betting and iGaming, any updated thoughts around branding?

Tom Reeg
CEO, Caesars Entertainment Inc

You should expect that we will use the Caesars brand for Caesars owned and operated properties. For third-party properties, you should expect that the William Hill brand will live on in the U.S.

Thomas Allen
Analyst, Morgan Stanley

Helpful. Thank you.

Tom Reeg
CEO, Caesars Entertainment Inc

Thanks, Thomas.

Operator

Your next question comes from Jared Shojaian with Wolfe Research.

Jared Shojaian
Analyst, Wolfe Research

Hi, good afternoon, everyone. Thanks for taking my question. Tom, you talked about October Vegas pushing $50 million in EBITDA. I know there's weird seasonality with Vegas right now in the fourth quarter without the Group business and the convention business. Can you just help us think about November and December? Obviously, I know it's dependent on a lot like New Year's Eve and other holidays, but how should we think about those two months? Are you assuming that sequential step-up you've been seeing pretty consistently can continue, or are there some other factors to consider there?

Tom Reeg
CEO, Caesars Entertainment Inc

Jared, as you know, you're hitting a normal soft period in Vegas that November and then pre-December or pre-Christmas December. What we're seeing is the reduction in volumes is not nearly what it's been historically, at least in our business. We feel good about posting a strong fourth quarter number in Las Vegas.

Jared Shojaian
Analyst, Wolfe Research

Okay, thank you. I'll try to tackle this question a little differently, but if I think back to your most recent synergy target, the $800 million cost savings, the $100 million of revenue synergies, should we assume the entire $800 million of opportunity is already in that $2 billion number of costs that have been taken out? Really, it's entirely just a matter of getting the revenue back? Are there still some additional costs you think you could take out? Presumably the $100 million of revenue synergies is still outstanding. Is it fair to say you really haven't gotten any of that yet?

Tom Reeg
CEO, Caesars Entertainment Inc

Yeah, on the revenue synergies, yes, absolutely. On the cost side, the one piece that came through COVID relatively unscathed on the Caesars side was corporate. You can see in our numbers that we cut about $200 million on an annualized basis from corporate, and that's what we expected to do, and you can see that that's complete. You should presume the rest of the cost savings are included in those numbers. If you think about we had an $800 million target between cost and revenue, $100 was revenue, so $700 million of costs. The combined company did about $11 billion of revenue at a, let's call it a 28% margin for 2019. If we were to get to our 35% left side of the range that I've been talking about, that's almost $800 million of just cost savings.

Obviously, if we get to 40%, there's more than that.

Jared Shojaian
Analyst, Wolfe Research

Okay, great. Maybe just to quickly follow up on that, I think you're divesting a lot more properties than you had initially expected when you announced the deal. Is that positive, negative, or neutral to the margin?

Tom Reeg
CEO, Caesars Entertainment Inc

Depends on the properties. I would say of the properties that we've sold and that we're anticipating selling, all of those would be removing them from the equation would be accretive to that overall margin target.

Jared Shojaian
Analyst, Wolfe Research

Okay, great. Thank you very much for the time.

Operator

Your next question comes from John DeCree with Union Gaming.

John DeCree
Analyst, Union Gaming

Hey, everyone. Thanks for taking my questions. Tom, Bret, wanted to ask you guys a little bit about deleveraging from here and the capital that you'd raised this quarter earmarked for William Hill. You talked in the past about at some point selling a Strip asset just to help delever more quickly. Based on what you see now and the amount of costs that have come out of the business and your outlook for margin, how do you approach deleveraging from here? Is it going to be through EBITDA growth? You have some asset sales that you just talked about that will help, but just curious to get your thoughts on the cadence over the next 12 or 18 months, ways that you'll work down leverage.

Bret Yunker
CFO, Caesars Entertainment Inc

Yeah. It's really going to be a combination of all of the above. Again, we're hopeful that we're nearing an inflection point here where we start generating strong free cash flow post this health crisis. That's obviously number one. Alongside that, we've been announcing asset sales, and we expect to continue announcing them going forward. That'll be part of the package. Las Vegas, we want to get past the health crisis and then think about monetizing an asset here. All three of those, alongside the denominator growing sequentially, is going to help us deleverage in the next 12- 24 months.

John DeCree
Analyst, Union Gaming

Got it. Thanks, Bret. Tom, on the sports and iCasino strategy, assuming the transaction with William Hill proceeds and you look at your portfolio of brands and assets, do you see any need or opportunity to add additional either services or brands or partners for that portfolio? You've got a big one with ESPN. Is there still more to do as you continue to build that business?

Tom Reeg
CEO, Caesars Entertainment Inc

Yeah, this is all about building market share profitably and making your customers as sticky as possible. We think we have the building blocks to do that with what we'll have post the William Hill transaction, but we'll always be looking to improve upon that. I've found it interesting to see non-gaming entities look into this space, just the IAC movement into MGM, obviously what ESPN did with us and DraftKings. Obviously, there are a lot of companies out there who are looking for share of wallet and screen time on your phone. It wouldn't surprise me if you see more of that as we move into the future. If there were a partnership or a transaction that would improve our position and we could execute it in a manner that created additional value for our stakeholders, we would certainly take a serious look.

John DeCree
Analyst, Union Gaming

Very good. Thanks for the questions, guys.

Operator

Your next question comes from Chad Beynon with Macquarie.

Chad Beynon
Analyst, Macquarie

Hi, good afternoon. Thanks for taking my question, guys. Wanted to drill into the Regional Gaming EBITDA, $444 million, or I guess maybe more importantly, the 33% margin. You noted that it was hamstrung by some of these regional, I guess, destination properties and Lake Charles being closed. I was wondering if you were willing to, I guess, help us think about what the drag was, or if these properties had been punching at the same level as the other assets, what the result would've been. Any more color just on kind of the impact there and how to think about that going forward. Thanks.

Tom Reeg
CEO, Caesars Entertainment Inc

You've got New Jersey, Reno, and New Orleans that are your biggest drags. Obviously, Lake Charles this quarter, given the storm. In terms of materiality, the three are Atlantic City, Reno, New Orleans. Atlantic City opened very beginning of the quarter. You had no alcohol service, you had no food service, and significant limitations on capacity that lasted for a significant period of time during your peak season in Atlantic City. Atlantic City comps obviously look poor. In Reno, we had the Silver Legacy tower open. We had a fair amount of Eldorado rooms open. We did not have the Circus Circus 1,600 rooms open at all, again, in the seasonal peak for the market. New Orleans. New Orleans is a significant national database receiver of business. With people not traveling, New Orleans as a market, their restrictions are stricter than the state itself.

You have a legislative-mandated labor count in New Orleans, and you have a tax system where we paid a fixed rate in the quarter versus the variable rate that we typically pay. Those three properties are significant drags. As we move into fourth quarter and you get into the shoulder season, Reno and Atlantic City look a lot better because you're doing pretty well on a comp basis midweek in those markets when properties weren't full this time last year, and the weekend drop-off is not nearly what it was in the summer. New Orleans still has all of the same issues that it had in the third quarter.

Chad Beynon
Analyst, Macquarie

Great. Thanks, Tom. Really helpful. Then, Bret, just on the cash flow side, could you just remind us in terms of what the annual or quarterly cash interest and cash rent will be? A little bit of noise in the reporting here, but that would be helpful.

Bret Yunker
CFO, Caesars Entertainment Inc

Yeah. Putting GAAP aside, on a pure cash basis, we're roughly $2 billion all in of annual master lease, rent payments, and interest expense. You can just divide that by four for the quarters.

Tom Reeg
CEO, Caesars Entertainment Inc

About $1.2 billion of rent and $800 million of interest.

Chad Beynon
Analyst, Macquarie

Great. Thank you, guys.

Tom Reeg
CEO, Caesars Entertainment Inc

Thanks.

Operator

Your next question comes from Dan Politzer with JPMorgan.

Dan Politzer
Analyst, JPMorgan

Good afternoon, everyone. Thanks for taking my questions. I was hoping that you could give maybe an update on your iGaming rollout and when we could expect to see your launch in Pennsylvania, more formally at least? Maybe if there's any plans for Michigan? If you have a market access agreement there?

Tom Reeg
CEO, Caesars Entertainment Inc

Yeah. On Michigan, and intention to roll out there, Pennsylvania, I don't know.

Anthony Carano
President and COO, Caesars Entertainment Inc

We're live in Pennsylvania, Dan, right now. We're rolling out more product and more games as every day and week passes. We're expecting to see incremental opportunities in 2021 as these new products are rolled out. We would be optimistic about growth in Pennsylvania in 2021. Also, in the state of New Jersey, we're going to be launching live dealer on the Caesars side for iGaming. That's an exciting opportunity as well.

Dan Politzer
Analyst, JPMorgan

Got it. Thanks. In Virginia, there was recently passed legislation that legalizes gaming in Danville, where you talked about building a casino. Could you maybe talk to us a little bit about the project, potential cost and return, the competitive environment there, and how you're thinking about this at a high level?

Tom Reeg
CEO, Caesars Entertainment Inc

Yeah. The project that was approved, we'd expect 20% returns on roughly a $400 million investment. Keep in mind, as you look at that project, that's in the radius of the Cherokee property that we operate in North Carolina, and the tribe has the opportunity and the option to opt into up to 80% of the equity of the Danville property. That became available to them upon the passage of the vote on Tuesday, so it's too early to say where that will eventually head.

Dan Politzer
Analyst, JPMorgan

Got it. Thanks so much, guys. Appreciate it.

Operator

Your next question comes from David Katz with Jefferies.

David Katz
Analyst, Jefferies

Hi. Afternoon, thanks for taking my question. I wanted to ask about the WMH acquisition, essentially why now, and the degree to which you get closed on it, what kind of tech investment and/or marketing spend you envision might be required to be a leader with it, might be successful with it.

Tom Reeg
CEO, Caesars Entertainment Inc

Yeah. As we looked at the opportunity in the space, as I've said, I think this is the most significant growth opportunity in the casino space since riverboats were legalized in the '1990s. We were looking at the partnership that we brought in from the Eldorado side, where if you recall, we entered that partnership knowing that Eldorado's brand was unlikely to play on a national basis. We wanted to form a partnership with a respected sports betting operator that had a national strategy where we could participate in the upside. We subsequently bought Caesars, who obviously has a very different brand situation than Eldorado, and it became clear that we have a brand that can resonate on a national level. We've got a database that can feed into that business, and we had been talking about how should we proceed with the partnership.

If you recall, the partnership includes sports betting and not internet casino. If you're going to get to a single wallet solution, you need both. It really wasn't ideal for either partner in the current landscape. As we looked at potential solutions, it became clear to us that the best answer for us was to control our own destiny here. We started discussions about a purchase and ended up where you saw us end up. On the marketing question, the combined company here, the combined pro forma entity, iGaming and sports, will do about $100 million in EBITDA, positive EBITDA. Not the $200 million, $300 million of negative EBITDA that you're accustomed to in the space. It will do $100 million of positive EBITDA. That includes all of the marketing that we're doing now. If you see us ramp up marketing, it's from an EBITDA positive position.

In terms of the tech spend, William Hill has been spending a significant amount of capital developing its Liberty platform that rolled out in New Jersey to strong reviews. They're in the process of continuing to roll that out throughout the U.S. You're never going to stop spending on tech, I don't see a significant material tech spend that you should be plugging into your model that's going to be a giant suck of cash. You should be thinking of $10 million, $20 million a year neighborhood.

David Katz
Analyst, Jefferies

Okay. I recall, I hope I have your terminology correct, but the notion that iGaming and sports betting may warrant its own brand at some point. How have you thought about making sure that that business can grow and achieve what it needs to achieve under your roof versus its own roof?

Tom Reeg
CEO, Caesars Entertainment Inc

It will be an unrestricted sub of Caesars Entertainment upon closing. Post the Caesars acquisition, Eric Hession and Chris Holdren out of the Caesars side agreed to stay on as co-presidents of that business for us. Christian Stuart, on the operations side, has been invaluable in this process for us, will remain involved. You will see it will operate as a subsidiary of its own. You will be able to see the numbers of it on its own. The question becomes, what's the best structure from a capital markets perspective? We have time to make those decisions. The expectation at the outset is it will be a wholly owned, unrestricted sub of Caesars Entertainment, will not have its own currency.

As you know, we are 100% focused on driving value to our shareholders, and if the right answer is it becomes a separate entity with its own currency, you might see us head in that direction in the future.

David Katz
Analyst, Jefferies

Great. Thank you so much.

Operator

Your next question comes from Barry Jonas with Truist Securities.

Barry Jonas
Analyst, Truist Securities

Hey, guys. I wanted to start with Vegas. Can you maybe just talk about the reintroduction of entertainment? How profitable do you think that can be, either directly or indirectly? Then also, what's been the response so far to the return of paid parking? Thanks.

Tom Reeg
CEO, Caesars Entertainment Inc

Yeah. On the question of entertainment, we're absolutely thrilled that we've seen movement in that area, and the ability to operate what are some fairly small venue entertainment across the city, what you're seeing coming back. You're not seeing headline entertainment come back. You're not seeing big production shows come back. What you're seeing are the 500, 600 seats that are now offering 100, 200 seats. It's not a hugely profitable business on its own, but it creates additional reason to visit the market, and that's important to us. Every piece that we get that becomes another reason for someone to make the move to either drive here or fly here and stay in the market is good for the whole market. We're extremely pleased that we're able to offer entertainment today. The initial response has been extremely strong, and we're happy to have it back.

The issue of parking, you've got a heavy drive-in business now. As I said, we're mid to high 90s occupancy on the weekends, you know that we have kind of 50-yd line real estate on the Strip. What we were finding was our best customers were having difficulty finding parking in our garages, even if they had a lodging reservation. What we wanted to do was to bring back parking fees as kind of a hurdle so that our best customers can get to the property. If you are a significant Caesars Rewards customer, you're a lodger or you're a local, you're not paying for parking.

To drive home the point that this was for those purposes, and because of the situation that we've seen in Nevada, as we implemented, we said we're going to donate all of our profits from parking for this quarter and next to local charities that support the community and those that have been displaced by COVID. The response has been overwhelmingly positive from the city and from our customers.

Barry Jonas
Analyst, Truist Securities

That's great. Then just to follow up, how are you thinking about, I guess, OpCo mix today? You've talked about sort of like a 50/50 mix. Is that still the goal once the dust settles?

Tom Reeg
CEO, Caesars Entertainment Inc

Yeah, you shouldn't see us doing sale leaseback transactions of, or sales of real estate that will skew that. As you've seen us in the past, we've utilized the PropCo market for financing, typically for transactions. Were there something to come up that made sense, it could be a tool that's used, but I don't expect us to be particularly acquisitive from here, so you shouldn't see much movement on the real estate side.

Barry Jonas
Analyst, Truist Securities

Great. Thank you so much.

Tom Reeg
CEO, Caesars Entertainment Inc

Thanks, Barry.

Operator

Your next question comes from Shaun Kelley with Bank of America.

Shaun Kelley
Analyst, Bank of America

Hi, good afternoon, everyone. Two questions. I just wanted to go back to the sort of regional margin performance. If we look at the kind of the numbers on a core basis, let's talk about those 700 basis points. Is it fair just as we think about continued recognition of some of the synergies and some of your initiatives, that 700 basis points could actually improve or accelerate from here? Do you think this is a good reflection of what the ability of the business can be when everything else starts to settle in?

Tom Reeg
CEO, Caesars Entertainment Inc

You should expect that it can continue to grow because, as I talked about earlier, what's missing from the business is some of your highest flow-through revenue. As that starts to come back into these markets, and I'm thinking particularly of Atlantic City, Reno, and New Orleans, flow-through is quite high, and their contribution to the total regional pie in a post-COVID world should drive the entire regional sector margin higher.

Shaun Kelley
Analyst, Bank of America

That's really helpful, Tom. Sort of a separate but big picture strategic question. There's been some discussion as it relates to William Hill and I guess the bigger kind of picture strategy here as it relates to this kind of single wallet or access to the customer, probably via an app. I'm just kind of curious, like Caesars always took a pretty centralized or increasingly moved to a centralized marketing approach. Tom, at Eldorado, I think without mischaracterizing, you guys were always pretty focused on a decentralized approach to really accessing the customers and empowering some of the local property managers. How do you think about that in the digital realm? Just sort of how do you kind of like connect all this together as it relates to software and one vision of the customer?

Does it sort of need to be centralized or can you balance those two approaches? How would you sort of go about doing it? Does anything need to change?

Tom Reeg
CEO, Caesars Entertainment Inc

I think you should think about it as to how we operate the entire business. What will differentiate us in this space is the stickiness of our customers, the immersion in our network. I know you're in the pre-COVID world, you'd be a frequent traveler like I was. Think of the gymnastics you would go through to make sure that you are flying on your favorite airline or you're staying in your hotel where you've got the most points. That's what we've got in the Caesars Rewards system, and it's a much broader relationship than just how much money did I give you to place your sports bet on my app? It's a much stickier customer. You shouldn't think of the sports betting marketing is going to be materially different than the way that we built the business on the bricks- and- mortar side.

I understand there's this race for market share and handle and all the numbers that come out monthly right now. This is a long game. I go back to my riverboat example. I remember calling on names like Casino Magic and Casino America and Players International, Argosy Gaming. All of those ultimately went away and got consolidated into the leaders in the business. That's where we're going to end up. You are in inning one of, if you're thinking in baseball terms, what ultimately will be an extra inning game. And we're assembling the building blocks to be a winner here long term to attract as much market share as we can over time profitably, but make sure that it's sticky.

I can make my market share in any individual market look the way that I'd want it to look to report to you at the end of the month if I throw enough money at it. That's not how we do business. That's not how you should expect us to tackle this area.

Shaun Kelley
Analyst, Bank of America

Thank you very much.

Operator

There are no further questions at this time. I will now hand the call back for closing remarks.

Tom Reeg
CEO, Caesars Entertainment Inc

All right. Thanks, everybody. We'll talk to you in 2021 after fourth quarter.

Operator

That concludes today's conference. Thank you for your participation. You may now disconnect.