Good morning. On behalf of Delta, welcome and thank you for joining us here in New York for our Capital Markets Day. For those of you I haven't met, I'm Julie Stewart, Vice President of Investor Relations. It's great to be back in the city and see so many of you in person. For those of you joining us on the webcast today, hope to see you soon in 2022, and thank you for joining us. Over the next couple of hours, we are looking forward to sharing our recovery path over the next three years, and we have lots of time for question and answers from the live audience. This morning, we also sent out an email with instructions on how to submit virtual Q&A, but please note we will be prioritizing questions here in the room.
We'll start with an update from our CEO, Ed Bastian, and our President, Glen Hauenstein, and then we'll have a Q&A session with Ed and Glen, followed by a brief break. After the break, we'll come back and hear from Alain Bellemare, our President of International, and our CFO, Dan Janki, and then we'll have another opportunity for questions. To close the day, we have a special guest, Stephen Squeri, Chairman and CEO of American Express. He and Ed will discuss the power of our partnership and also take questions from the audience. We're thrilled to have American Express as part of our day today, and I'd like to give a big thank you to Stephen, and to the American Express team.
I'd also like to thank, Shannon and our friends here at the Stock Exchange for hosting us and, of course, the Delta Investor Relations team. Isaac, Wesley, and Ben, you guys are the best, so thank you. Also the broader teams at Delta that helped us prepare for today. We have a number of Delta officers joining us in the back of the room, and I'd encourage everybody during the break and at the lunch to introduce yourself and get to know them. This morning we issued a press release and a fourth quarter investor update as well as the presentation for today with slides, and all of these can be found on ir.delta.com. You have a card in front of you with a QR code that will take you directly to the presentation.
As a reminder, our discussion today will contain forward-looking statements, and anything that can cause us to differ materially from our actual results are contained in our SEC filings. We'll also talk to non-GAAP financial measures, and a reconciliation of those measures in our SEC filings are available on ir.delta.com. With that, it is my pleasure to introduce our Chief Executive Officer, Ed Bastian.
I forgot I have music. Sorry. Well, it's so good to see everyone. Thank you for being here live. It's really, really neat to have an opportunity to gather again. Two years, right, since we were last together. Julie, thank you, and Isaac and your entire team for what you did in terms of putting this together. You know, it's never easy to put together a Capital Markets Day, but putting it together while you're still going through a pandemic and keeping everybody comfortable and safe going through it's a real tribute to you, and it's always a thrill to be here at the Stock Exchange as well. As I did say, it's almost two years to the day that we were last assembled.
We were down in Atlanta at the Flight Museum and sort of looking into the entry of a new decade, the 2020s, with a lot of optimism and bullishness, just coming off a very strong 2019. Best year in our company's history. Then the unimaginable happens, and we all know what that was and how it's impacted all of us. It doesn't matter what walk of life you are or where you sit in the world, you've been impacted by this incredible pandemic. Very few industries as impacted as the airline industry. We went from the best year we ever had, candidly probably one of the best years any airline ever had in the world in 2019, to being down to only 5% of our revenue in about 30 days. That was, i t hurts to even to think back to what that felt like at the time.
But at the same time, when we look at how our team responded, it just gives me great pride to see how we handled the recovery. We took what was arguably the best performing airline in the world, and we've rebuilt it. We are positioned now to emerge from this pandemic in many ways stronger, better, more resilient, maybe financially weaker for a while, but we'll get our balance sheet back in order too. I look forward to having the opportunity to show you why we feel, you know, very confident as we navigate the last stages of the pandemic and move out into the future. It's also gonna be a little bit of a different investor day.
Typically we do and we love to talk about our customer service initiatives, our operational initiatives and prowess, and some of the technologies that we're gonna be bringing to bear. We thought for this event to be very focused on the recovery path itself, cost performance, how we're thinking about demand, how we're thinking about the next three years, realizing there continues to be an awful lot of uncertainty. Our numbers aren't right, but it's our best estimate of what we think we can deliver for you. As a result of that, we're going to defer any conversation about the longer term, the more strategic elements of our service strategy, probably next year when we get through the last phases of the pandemic.
You'll see our ambition here is not just to lead the industry through this troubled time, but to transcend in terms of delivering a trusted consumer brand. Helene and I were having a conversation this morning, and Helene, it was a great conversation. You know, the airlines seem to get caught with everything that happens, right? It's always the airline's fault for some reason. When you think about what we're doing here at Delta, the trust we're creating in our brand, we'll show you what we mean by that. We're not just simply trying to be the trusted brand in the airline space. We're trying to be a trusted brand in America and the world, period. A trusted consumer brand, and we think there's great power to that, and that's what fuels our ambition.
There's five key takeaways that I hope we are eloquent enough to leave you with today that you walk away with. I always like to tell you what you're gonna hear and tell you, and then we'll come back and we'll close on the slide. Just to confirm that our messaging comes across. First, the competitive advantages that Delta have continue to be very strong. I've in past investor days called them our moats. There's five of them, and I'm gonna talk about how the five moats fared during the pandemic.
I venture to say the five moats not only supported us as we got through the pandemic in relatively good way, but we've deepened and strengthened those moats as we've gone through, enabling us to get into a position in this industry and in this world to be seen as a trusted consumer brand, not simply an airline. Airline's important, but we're focused on what our consumers think about and the opportunities to build and cement that preference with them. Secondly, this has been a period of extreme disruption, particularly this year as we've all tried to bring the industry back up, and really proud of the team at Delta in terms of how we've led operationally and financially by demonstrating newfound agility. One of the things the pandemic taught us were new skills and new competencies.
We're gonna talk about those, agility being one of them. I never in my wildest dreams imagined that we could get, for the better part of a year last year, fully 50% of our costs out of our system literally overnight, variabilizing the cost structure that quickly. We've learned from that. There's tools that we're gonna provide to give you insights into that. Dan's gonna spend a lot of time in his prepared remarks, going through the cost structure and giving you a pretty good perspective on that. Third, the preference for the brand continues strong, and we've seen it grow and elevate as we've gone through this pandemic. We'll show you proof points to that. Fourth, as Julie said, we released our fourth quarter update. A profitable fourth quarter.
Pleased to see on the backs of a really strong holiday period, not just for Thanksgiving, but more importantly coming up for the Christmas and New Year's holiday. Glen will talk about that. The numbers look really quite promising. That puts us on a good platform to look at 2022 true as a recovery year. It will be a recovery year, but it will be a profitable recovery year. You know, people have come to call transition years, and I don't quite know what transition means sometimes, but this is a recovery year for us coming up next year, and we're gonna recover profitably. Then by 2024, get to a path where our performance really shows the true earnings power of this franchise. I do believe that both on the top line we can exceed prior levels of revenue.
We've got a goal to exceed $50 billion by 2024, and we also have a goal internally to show the real earnings power of the franchise with better earnings than we even had in 2019 by that date. Fifth and final, key takeaway is on the financial foundation. You know, it's the same. While we've had a lot of new faces here, fundamentally, we're the same company, and we have the same mindset in terms of how we manage ourselves, and our priority is to get the debt paid down, pure and simple. You'll see that come across. We want to get back to the investment grade metrics that we had prior to the pandemic.
We think we can do that by 2024, and we've set a goal to get our net debt down to $15 billion by that date, and I think that's quite achievable. Let me start with the moats. The moats frame the business strategy of our company, and as I said, they were tested severely during the pandemic. I'm proud to say that they held up, and these are the building blocks on which we're going to continue to invest in one of the most trusted consumer brands in our country. The first moat is our people. They are our number one competitive advantage. We have some of our team here today. Thank you. Some of the Delta Board Council is here joining us at our presentation, but 75,000 strong, they are the Delta difference.
There's a lot of talk in our industry about replicating what someone's doing or can somebody replicate what Delta's doing. Yeah, you can, you can buy a lot of hard goods, but what you can't buy is culture and what you can't buy are our people and the performance culture. When we talk about culture, it's not just a culture, a feel nice culture. It's a performance culture. It's an operating culture with an operational excellence. You're also gonna see there's a lot of new faces. You know, we got some new presenters today that two years ago weren't on our team, both Alain and Dan, and you'll see more new faces as you go on into the next year. We have new faces up and down the company.
When I talk about the operating results of our company on the next slide, the thing I'm most impressed by are 40% of our leaders in the company from top to bottom all the way down the front line were new in position this year. 40%. A lot of people retired. You know, during the pandemic, we had 20,000 people leave, and we have a lot of new people, you know, not only in leadership positions, but actually in frontline operating positions, delivering it, 9,000 new people. Our staffing is exactly where I want it to be. You know, we're gonna continue to hire next year, obviously, for growth and flight attendants and pilots in a few areas, mechanics.
You know, we got early into the year hiring, and so we've got 9,000 already up and running, and I know all the airlines are talking about the staffing they need to put in place. Our staffing is in place, and I'm impressed by that. When you see the results that people deliver the J.D. Power Award, something that we've been after for quite some time, and if there was a year to win the J.D. Power, it was coming out of a pandemic. It's the first time J.D. Power actually put all the airlines together and just had one J.D. Power Award, and we're very proud that they gave it to Delta. You know, it's a company that you know made it through the pandemic without furloughing a single employee.
There's only two companies in the world, two airlines in the world that can say that. I think Southwest can say that. I think Delta can say that. No other airline. Despite the government support and everything, people forget a lot of furloughs happened in this industry, and then they were brought back after the PSPs extensions were eventually approved. You talk about putting a big deposit in the bank of culture. I said to our team at the start of the pandemic, all of our employees, that my goal was to get through this without furloughing an employee.
I said at the time, "I realize that sounds crazy, and I have no idea how that's possible, but we're gonna do our darnedest to try to figure out how to make it happen," and we did. When you deliver on a commitment like that, it moves mountains with your people and your culture. The other thing I wanna highlight is the hiring of the industry's first Chief Health Officer, Henry Ting. Henry's here somewhere. There's Henry over there. Everybody say hello to Henry. Henry is more than just getting us through this pandemic. Henry came as a very senior leader within the Mayo Clinic.
Henry's helping us think differently about wellness, resilience, and how we take care of our people because they are the most important asset we have, and the better they feel about their position at Delta as well as our customers, the better we're all gonna do. Redefining wellness for our people and our customers is another big thing that we did during the pandemic time. I talk about that operational culture of excellence. I'm pleased to say it's here. I wanna show you the cancellations. You know, the airlines this year, as everyone has stood their airlines back up again, there was a lot of disruptions. There were a lot of headlines. You know, we had some challenges on the res lines, but generally speaking, we got through this thing in fine fashion.
Cancellations, that's the metric that we measure. That's the most disruptive thing to do to a customer is to cancel their flight. There's a lot of things you can do in this industry. That's the, by far, the most disruptive thing you can do. Look at the cancellations. This is the cancellations by airline for the year to date through the end of November, the last data that we have. 5,000 cancellations at Delta for the full year, and that's total cancellations including regional jets, total system, mainline, all in. That number through 2019 through November, you know, I asked our team that. I was right. That's 50% less than we had in 2019 at the same point in time. Despite all the disruption, despite getting all the challenges with staffing and labor and everything, that we had 5,000.
It's 5x-7x lower than any of our major competitors. You know, very, very powerful operation prowess. Again, building more loyalty for our brand. On-time arrival, another key metric that everyone measures. We set a record this year in 2021 relative to on-time arrival. This is on time within 14 minutes. We also set records in A0 as well. 89% on time year to date through the end of November, meaningfully above the competition. The team continues to widen our operational lead during the pandemic. Our network, another one of our moats. Glen's gonna talk a lot about it. Alain's gonna speak a little bit about our network. Won't spend too much time on this slide.
You know, when we speak about our network, I think of our network as the second to our people, as the second most important structural advantage that we have to the competition. The power of our hub systems in the U.S., they were the strongest going into the pandemic. They're even stronger coming out. We gained share, 3 points of share in each one of our main hubs over the course of the pandemic, not just at the core, but also on the coastal hubs. They're continuing to stay, so we're staying very focused on that as we rebuild. That's against a backdrop where we were the most measured and the most disciplined about restoring capacity.
We used our resources wisely to build to our position of strength, and I think it's gonna continue to strengthen us as we come through this. Those hubs, we talk about the hubs, we talk about the network effects and the flow through the hubs. We've also made huge strides in improving the investments and the facilities themselves. In the next six months, we are gonna be opening up three massive new facilities, three of the most important facilities that we have. A new LaGuardia Airport that's gonna be opening in the spring, and it's gonna be wow. It's gonna be a wow, and it's built by Delta. It's designed by Delta. Very proud of how that's coming together. We'll be opening that this spring. LAX, we're gonna be opening up this spring the new LAX facility.
Delta designed, Delta built, Delta engineered. Great-looking facility. The two biggest markets in our country, New York and L.A., will have two stunningly new facilities that are gonna be not just stunning, but they're also gonna be incredibly efficient, continuing to build preference for the brand. We're opening up our new Seattle facility as well in the first part of the year. It goes on top of the new Salt Lake facility that we opened last year and the continued progress we're making there. In JFK yesterday, I was with the governor here groundbreaking for the final piece of the JFK plans at Terminal 4. Within the next two years, hopefully a little bit sooner than that, we will be completely out of Terminal 2, closed, and with a brand new Terminal 4 facility. It's gonna be.
It's, again, it's gonna be a stunning facility. Internationally, you saw our news this week that we announced the restructuring investments that we're making in three very, very important partners to us long term, Aeroméxico, the LATAM Group and Virgin Group. I think everyone's aware the international space has been challenging to get through the pandemic. Many of these, in fact, all those three markets, there was zero government support. You can imagine the state of the U.S. airline industry if we didn't have a single dollar of PSP. The carnage, the wreck, it would've just been a disaster. Yet we know these markets are important. We know these airlines are important to our growth. We're gonna run out of growth opportunities eventually here in the U.S.
Long term, our growth strategy is going to continue to be invested with our partners, with metal neutral flying around the globe. Great partners and the investments, and Alain will talk about it, and Glen will talk a little bit about that too, give us leadership positions in many of the major markets around the world. You know, from São Paulo to Mexico City to Paris, Amsterdam, London, Seoul with Korean and Shanghai with China Eastern. I don't know that you want a better set of international hubs and network strategies that you can pull together. That's why we made the investment. Dan will talk about it. I got a question back in the preempted that the $1.2 billion was that all new money coming in? No.
I think we've invested over half of that already, this year and maybe $500,000 or so to come in the first half of 2022. That's not new investment necessarily. The cash is already largely been spent. I'm really proud of how we managed that very effectively with our team. Finally, fleet. We took out 200 airplanes. The fleet is gonna continue not just retiring old planes, but bringing in a bunch of new planes. We invested in 350s during this pandemic, getting a significant bargain as we see it on that metal, which will be a long-term asset for Delta. It'll be our flagship product.
We also had good progress in the A321s as we continue to upgauge throughout the pandemic. We're taking some 737-900s on the used market as well. We're very agile, we're very nimble to figure it out. The airline that you're gonna see as coming through the pandemic, the new facilities, the new people, the new fleet. We dropped our fleet age down by two years over the course of these last two years. Usually two years, you get two years older. We got two years younger going through the pandemic. It just goes to show that we've got a lot of excitement to look forward. What that comes to is it comes to loyalty. It comes to the power of the brand.
We spend a lot of time talking about our Net Promoter Score, you know, our single biggest metric in terms of how our customers feel. Look at the satisfaction. We had a 10-point increase in Net Promoter Score from 2019 to 2021. That's our year to date number. People that follow Net Promoter Score, and there are scientists that you just don't increase it 10 points in that. It just doesn't move like that. If you get a one or two point increase, you're fortunate. We grew it 10 points, and we're gonna do our very best to sustain it in that mid- to upper-50 range and eventually grow it from there. Customer engagement.
These are some of the numbers that Dwight James, who's in the back of the room, I see, who manages our loyalty arrangements and SkyMiles program together with American Express. Look at the way that our customers stay engaged with us through this pandemic. These are November month. So very fresh, you know, current snapshot. Our co-brand spend in the month of November was up 22% over November 2019. 22%. We've been running above most of the year, about 22%. We continue to accelerate. Co-brand acquisitions. We grew 11% more acquisitions than we had in November 2019. 12% more SkyMiles acquisitions. So cards and SkyMiles, new entries to the family. The Fly Delta app downloads were up 10%. All measured against November 2019.
Where we were at the time before the pandemic hit and look at us now. What that tells me is that customers love this brand, they're investing in this brand, and they're gonna continue to stay invested as they come back to flight. Then finally, on the share front, we have a lot of dialogue, and we're sure we'll have some discussion today is what the future of business travel is. We've got our views. We've studied it. What can't be denied is how the share gains that we've taken, you know, through the pandemic. 35% is our estimate. Steve's here somewhere in the room, who leads our sales efforts. Steve, thank you for you and your team. Best sales team. Forget airline names.
Best sales team, period, I think, and one of the best in corporate America and the power of that team, building on the great operations of our airline. You can see from this slide, I had them include 2015 to 2018. We've talked about business share and being the business airline of choice for years here. Look at. We only gained 1 point of share from 2015 to 2019. We gained 4 points over the course of the pandemic. That's not middle seat block, by the way. That number's been held since past the middle seat block. Our corporate share is 15 points higher than our seat share. We're very measured, very disciplined about the seats that we're putting into the market.
We don't have the advantage that the other guys do of having more seats out there. When you think about what we look at, this number's not. We're not going backwards. We're gonna continue to keep. It's not because we say that, it's because our customers say that. Once they're on Delta, they want to stay on Delta. The other award I want to mention now that we just announced this week was Business Travel News. Won Airline of the Year for Business Travel News, which is the most widely followed survey for business travel by corporate managers throughout our country 11th year in a row. Okay. We don't take it for granted. That's why I wanted to talk about it for a moment. We don't take it for granted.
You win an award for 11 years in a row by the most widely read, you know, invested in travel survey, something to be proud of. They measure us all on 12 categories. We came in first in all 12 categories. I think it's like the seventh year in a row we came in first in almost every category, and we widened our lead to the competition. When you think about whatever the future of business travel will be, and we'll give you our views on that, again, the one thing that can't be denied, Delta's going in from a position of strength relative to 2019. That share performance, that share gap, all things being equal, is gonna help sustain us going forward. Finally, measuring costs are really important.
One of the things we told the team and I told the team repeatedly is that, you know, the only way we're gonna get through this pandemic is if we focus on controlling the things that you can control. There's a lot of noise, there's a lot of distraction, there's a lot of uncertainty. It can get very distracting. It can wind up, you know, making your head hurt at times. Focus on the things you can control and do your very best at it, and we'll be just fine. That's what we've done. Over the last 12 months running, our adjusted meaning just taking out the non-GAAP stuff, the non-fuel unit costs are up 11%.
Our goal over the next few years is to get that as close to 2019 into kind of low single digits, and I think we can. When you see that performance versus the competition, meaningful outperformance. We've had the most disciplined amount of capacity restoration. The single biggest thing driving our cost growth is the lack of scale we've had. You know, we have all the operating costs of a bigger airline, and we're just not flying it. There's a lot of inefficiency and lack of productivity everywhere you go. Everyone's on the same, United's about the same level of restoration as we are over this period, but American's significantly more restored, as with Southwest. I'm really proud of the team, the discipline they're showing.
Again, another proof point that as we go forward, we have credibility when we talk to you about what we're gonna do with our cost. All of that yields profits. $200 million in profits in the fourth quarter, $200 million of profits that we had in the third quarter. $400 million of profit for the first, or back half of this year. Not something that we're happy about, but we're happy we're above the line. When you look at the expected results of our three major competitors, there's real differentiation in there. You know, our three major competitors, everybody's doing their best to get their airlines stood back up again.
You know, our $400 million of profit compares to a combined roughly $4 billion of losses at the other three carriers combined. When I say that we have used this pandemic, we didn't have an advantage going in. We all got leveled the same way in terms of how we performed coming out of it. These are the proof points that I wanted to talk about and why I do believe those moats are not only strong, but they're continuing to get stronger. We know we have a lot of risk, and there's a lot of risk candidly of having this meeting today, giving you an outlook while we're still in the midst of a pandemic. You know, we thought it's important to have the conversation nonetheless.
Our team is doing the very best of measuring and being agile with respect to the deployment of our capacity, our cost, our cash, and managing the risks that we can see. Omicron is, you know, the next risk. It's already here. We are being impacted modestly I'd say, in terms of bookings. It's not gonna impact. We expect a very strong finish to the year in the holiday period, and Glen will talk more and give you his perspective and show you the numbers that he's seeing. Omicron's coming. It's already here in our country, and everyone's paying attention to it. When you read the media, it already seems like it's the dominant strain in our country.
It's not yet, but Henry tells me it will be the dominant strain over the next couple of years, or couple of months, couple weeks even. I mean, not just months. We are prepared for it. We know that it will delay the international recovery, probably about three months. We're estimating three to four months. We don't, you know, have a better view other than what we're finding out and watching it carefully, South Africa and the U.K. and other markets that are dealing with it. Good news for us is that international recovery really hasn't started back in any large measure. It's not like we're going backwards, but I think it's just gonna pause and delay the international recovery.
Not seeing any discernible impact on the domestic side, though we know we will see some of it in, probably in the first quarter. A couple things that we do know, though, is that it's highly contagious. Highly contagious doesn't sound good, but highly contagious also means it's gonna move fast. It should spread through and hopefully be, you know, the final phase of the pandemic that brings us to an endemic state by some point next year that we have the tools and the technologies to manage on a seasonal basis. The second thing about it does appear it's not to be as severe.
All the medical tools that we have, the vaccines, the boosters, us getting more people vaccinated and boosted should not see a rise and a spike the way the prior variants had in terms of hospitalizations and death, 'cause that's really what you have to watch. That's your core concern. I think our consumers are accustomed to dealing with it largely, not all, but many are, as evidenced by our cancellations for the Christmas period, which are really very minimal. I mean, we're flying full, you know, through this Christmas period. Today I think we're like 90% load factor system-wide, and we haven't even really officially started into the Christmas full season yet. We're gonna be managing it.
We've been more disciplined about restoring international capacity than the others, and I think we'll be well positioned. We also know that, you know, you're worried about inflation. You're worried about what's gonna happen on interest costs. You're worried about the volatility in fuel. You're worried about the fact our industry has more supply than demand right now. We get that. We factor all of that into the equation. When you do focus on those things that you can control, we can manage through this.
We'll talk a lot about these risks over the course of the day, and I'm sure it sits underneath many of your questions. The momentum for the next phase of the recovery, I'd like to think about it in terms of two big segments, our consumer business and our business. On the consumer front, you already know that it's not just pent-up demand. Consumers are flush with cash. Our estimate is that our consumers in the U.S., disposable wealth has grown $2.5 trillion, is what the bankers tell us, over the course of the pandemic. $2.5 trillion. Of course, you know, 20% are driving 80% of that number.
The 20% that are driving 80% of the number are over half of our travelers. Our travelers, our bread and butter travelers, our premium travelers, are traveling with us and continue to invest with us. There's a little chart there that I found very interesting that talks about consumer spending. It might be hard to see on the screen, but we all know consumer spending has grown over the pandemic. What we don't talk about is the composition necessarily of that spending. It's largely gone into goods, durable goods, non-durable goods. Services, which is the red line on that chart, has lagged considerably. Experiences, restaurants, travel, people have not been investing at the same level. Our...
The outlook that our economists give us, and generally I tend to agree with it, as we get through this next phase and move into the next phase past the pandemic, that spend is going to come back pretty strong, and it's gonna, and you're gonna see the goods orders start to moderate in terms of growth and service spending will grow significantly to start to catch back up closer to that dark blue line that's there in the middle. That's good for us. That's who we are. We're in that service category. We have a healthy consumer base that has not been spending on travel. It's not just pent-up demand. They have an interest to it.
While our business travelers have not been traveling, we have found many new customers, many new high-value leisure as a new category that have been in those seats and have been enjoying because they're investing in themselves and we know there's a growth of premium in this country. People are spending and investing in premium brands for themselves and their health and their wellness at a level never before. Again, Glen's going to talk about that in the course of his presentation. On the consumer side, we feel very, very strong. Every time the borders start to open, we see that happen internationally as well. Once we hopefully move through Omicron, we're going to be able to see a sustained lift on the international side. Business.
Business is a different set of customers, but different set of dynamics. Everyone has their point of view, and I'm always amused by it because no one knows, right? I mean, everyone's so firm in their point of view. It's great. I mean, everybody knows, and the only thing I know is that we're all wrong, but we'll figure it out. There's something that somebody told me once that, you know, old behaviors die hard. You know, while it's a lot of forced adaptation of Zoom and video conferencing and other technologies, people like to be together. I mean, there's a real joy of being assembled with you all this morning. I don't think I've ever said that at an investor meeting. There is.
I mean, there's value in doing this. This is why we travel. This is why we're social creatures. We do know it's not going to come back the way it was. We know video conferencing will be a substitute. We've studied this a lot. We almost put out a paper on it. I backed off it because of Omicron, not publishing it. We did a lot of science and a lot of analytics behind how we see the return of travel, consumer as well as business. From what we were able to tell, roughly 30% of business travel, and again, I don't think there's a hard and fast number, but it's generally, I think, right, is in conferences and internal meetings.
You know, things that probably are most susceptible to, you know, doing over Zoom or video conferencing or not seeing a direct return for your business. 30% of business travel. You know, we're estimating probably a third of that might go. That could be, you know, maybe that's conservative. I don't know. Even if a third of that goes, it's only 10% of overall business travel. I think that's where the risk is. The other 70% is composed of two big, and they're about equally weighted. Commercial, you know, people that need to be out with their customers, that need to be managing their business. There's a commercial need. Then essential travel, which people forget. People need to travel to run their businesses. You know, we don't do this because we like it.
It's something we need to do it. That 70% we expect by 2023 will be about 100% recovered. If our math's right, you know, maybe it's 90% by 2023 that comes back in terms of the traditional form of business travel. But then you juxtapose a lot of other new things that have happened. You know, the new ways of work, the new flexibility. You know, the raging debate as to whether people are ever going to go back to the office or they're just going to work from the mountains and the flex time and, you know, you can work wherever you want. As many of you heard me talk about, there's nothing inherent to video conferencing that restricts mobility. Video conferencing actually enables mobility, allows you to take your office with you.
It doesn't force you to stay at your house. You can if you want to, but it doesn't force you. It allows you to stay engaged. I think we're going to have more remote work opportunities, more flexible work patterns. All of that's going to enable mobility. All of that's going to feed into travel, some of it business, some of it new forms of travel. You look at the economic growth picture that we see. You know, we have not looked at a crisis coming out of a crisis as fast for the economy as we're looking at right now. You know, these are the GDP assumptions that the economists are using, looking at about 3% per annum GDP growth per year for the next several years.
That means by 2024, if these numbers are right, our economy in the U.S. will be close to 13% larger than it was in 2019. There's going to be a knock-on effect for business, you know, travel when you think about that. Again, we've been accustomed to managing a GDP environment of about 2% growth, 1% growth, and there's going to be a pretty big uplift there. The other thing I mentioned is that that high value leisure component that we have is already. You're gonna have new people, you know, sitting in business cabins than as the business travel wins. So when you put all that stuff together, our best estimate is that by some point in 2023, you know, we're gonna be back.
If it's 95%, maybe it's 105%, I don't know, but we're gonna largely be back. I'd give us kind of mid-2023 run rate to kinda get through the pandemic and the endemic and get these new ways of work more stabilized. We have a rather robust outlook. The other thing is that, you know, we think about business, we always talk about the big corporates. The small business is traveling a lot. American Express tells us, who's probably got the best calibration of that, is they said they're already 75% back. Small business travel is already 75% back now. We do expect coming out of the pandemic, small business travel is actually gonna be north of 100% coming through this, isn't it?
These are people in small, medium businesses that have to travel. The size of our small and medium business population compared to the corporate business, it's about roughly the same. The same pool, the same population. We spend all the time on the big corporates because they're visible, but you've got this huge mass of additional travel that's happening with us. As a premium brand in this industry, we're gonna be fine no matter what. It comes back, that's why I don't get too concerned about, you know, all the speculative hypotheses that are out there because it's the proven advantages that we have, the share gains that we've had, the moats. We are really uniquely positioned as demand continues to recover. The path to recovery, I'd say 2022 is.
I know I'm running late, Julie, so bear with me again. Again, I haven't had a chance to do this in two years, so I'm enjoying it. The path to recovery. You can take it out, Glen Hauenstein. I'm sure he'll be happy to give it to me. The path to recovery, 2022 is gonna be a recovery year for us. It's gonna be a profitable recovery year for us. First quarter, it's hard to tell with Omicron, and we're not gonna give you a first quarter estimate because of that. We'll give you what we think about the first quarter when we report earnings in next month for the fourth quarter in January.
You know, we do think that some part, you know, at the end of the first quarter moving into the spring, we're gonna see a really strong growth of of demand, and we're gonna have the capacity in place to serve that. Our full year estimate on capacity was about 90% for the year. Obviously lower on the front end, growing as we get to the back end of the year. By 2023, we have the capability to be 100%. You know, there's a lot of conversation about what capacity is. The part of it, and I always tell people, it's gonna be based on demand. It's not based on what we can fly. If the demand is there to support, it will be. We can be at 100% or even more.
We're gonna talk about fuel costs. Or excuse me, non-fuel costs. Dan will go through that. Continuing to drop by 2024, we expect to get our non-fuel costs down to single digits, and that's with inflation assumptions and labor cost and escalation embedded within those assumptions. Most people in the industry do not put labor cost escalation into the model. We know how important that is in this environment of you know, labor having a whole lot more pull in the marketplace and the need to get staffing in place. So we thought we'd really take our best estimate. CapEx will be a little high. $6 billion in 2022, you know, dropping down to $5 billion, $5.5 billion in 2023.
A lot of that's because of the $5 billion of CapEx that we deferred in 2020 and 2021. We pushed and we need this CapEx, and some of it was opportunistic, as I said, the A350s, for example, that we went out and acquired. Our goals by 2024 is to get our top line to $50 billion or beyond, be an all-time record for our company. Adjusted earnings per share north of $7. This would be also potentially a record for our airline. I think our EPS number in 2019 was in the low $7 range. Internally, we wanna do better than that. You think about the earnings power of this franchise that I've been talking about here. We should be able to do better than that.
That'll be our goal in generating the free cash flow to get down to investment-grade metrics by 2024 and reduce our net debt to $15 billion, and we're gonna keep going from there. That's not a resting point. All of that should yield a return on invested capital around 15%, which is where we were pre-pandemic. Concluding, we're bullish. We are bullish, but we don't have our heads in the clouds. I mean, we've been through a tough time. There's no group of people more than airline executives that have been grounded in the realities of the environment and probably airline analysts too, and investors for that matter. We know what we're facing.
We know the power of our brand is strong, and it's going to get us through and continue to transcend within, not just the airline space, but, you know, be seen as one of the best consumer brands in our country. That is our goal. Getting our financial performance back over these next couple years through scale, efficiency, cost discipline, paying down debt, generating the cash that restores the pathway to the future. Then finally, this is one of the things we'll be talking much more about next year, and I wanted to talk about, really didn't have time here today, was about, you know, what we're doing to create a better future for our planet and our people. As investors, I know that's, it's incredibly important.
ESG is something that many of you have heard me talk over time about ESG. One of the reasons why I'm so passionate about it is that this pandemic has caused us all to think about purpose more than ever before. Why we do what we do, and what we need to do to make sure we're healthier going forward, and we learn from the lessons, whether it's how you heal the planet or how you heal your society. Business has a role to play. Delta has a role to play. Delta is playing a role in that, and we'll be spending more time talking about in the future. Our ambition is to transcend the industry. It's a bold ambition, but it's what drives us every single day.
Deliver on the outcomes that create long-term value for you, our owners. With that, I thank you for being here. It's a great tribute to you all that you came in the midst of difficult times to see us in person, and we really do appreciate that. With that, I'll introduce Glen.
Well, good morning, everybody. I'd like to start by thanking you also for joining us today. It's been a tumultuous two years. I think unimaginable for many of us when we sat back and think of where we thought 2020 would wind up and where we actually did wind up. It's been a great strengthening of the Delta brand, I think. That's really what I wanna talk about through my presentation, is how we believe we're emerging stronger as an airline brand and where we are on our journey to be America's preferred brand and where we're going. Before we start on that, I'd like to just go a little bit into where we sit today, a little more color than what Ed had alluded to earlier.
When you think about where we sit today, we have the holiday season right ahead of us, and the holidays will be the best post-pandemic results of any short event period that we've had in the last two years. We're expecting our unit revenues over the 15-day holiday period to come in somewhere between 10%-12% up on a unit revenue basis for the holidays, and again, very, very strong demand. That, of course, heads into the beginning part of January. The situation remains fluid. We all know that we wanna be conservative, and we wanna make sure that we don't have our capacity in place of anticipated demand, but really that we're reacting to that. I'm very, very proud of our team, who I think has done a really extraordinary job in this area.
I think one of the key tenets of why we are profitable and a lot of our competitors are not. I just point to the chart here on the right. If you look, this is actual demand from TSA enplanements, expressed as a percent of 2019. That's the red line. If you look at the solid black bolded line, that's Delta capacity levels, and the gray line is industry capacity. What you're seeing throughout this pandemic is that we've done a better job adjusting our capacity to demand. As we sit here today, that's our commitment to our shareholders as we continue to have the pandemic turn more into an endemic situation, which is how we believe this will end up. We are going to continue to place that emphasis on not placing that capacity in the marketplace in anticipation of demand to see if it occurs.
When you look at where we're sitting in terms of our forward capacity levels, we are sitting about 20 points-25 points below in the first quarter where United and American sit in terms of international long-haul capacity, and we're quite comfortable with that. We still believe that we will get to a very strong summer in the transatlantic, but this is a, as you all know, traditionally not the preferred time for Americans to go to Europe, and we've seen some indications of delays and re-closings, spotty in Europe. We're staying focused on that. Even within that capacity that we have out in the marketplace, we are heavily focused on our European partner hubs, where we can not only connect the specific local countries of the Netherlands or France, but we can connect the entire world through their hubs there.
That's proven to be much more resilient as we move through the rest of this pandemic. Our domestic restoration as we sit here for the first quarter has been focused on where the demand is, and the demand has primarily been in leisure. In the first quarter, of course, sun and ski play a big role in that. First quarter additional capacity is heavily focused on sun and ski. I've talked to a lot of you in the room this morning, and a lot of you are heading to Florida with me this holiday season. It's you, me, and several million other people who will be visiting warm, sunny places in the holiday season.
The other thing I wanna point out on this chart as we think about this evolving and we think about Omicron and we think about how that is impacting air travel is Americans have become more resilient. Americans have gotten used to traveling with the virus. I think if you look here, we can look at the September, October, which was the peak Delta variant surge, and you can see that while it did push development to the right, it had the long-term trajectories of upwards mobility and people wanting to get back to their lives. I think that's the one thing that we have learned from this, is people want to get back to their normal.
We know that we're sitting with Omicron right ahead of us, but as you saw in that previous slide, each successive wave has less of an impact. I thought I'd point out a little bit about where we sit in terms of restoration. Consumer is more than 100% restored already, and I'm gonna get back to that because within consumer, there are two types of consumers. Business, in terms of traffic levels, is about 60% recovered as we sit today, as we exit the year. In international consumer, 60% to 65%, and business international, about 25%. Both of those are up significantly with the lifting of 212(f) in the month of November, so some very good progress.
When you add up what's been missing versus what we had in 2019, that totals to somewhere between $13 billion and $14 billion of revenues that are still to come as these categories fully restore. I think what we didn't see and what is so interesting is that consumer high-value leisure actually grew during the pandemic. When you look at this and say consumer travel demand is 100% restored, what's leading that restoration in Delta, for Delta, is high-value leisure. When we add the component of domestic and international high-value leisure, and this is of course revenue that we didn't have in 2019, and you put those together, that's about $2 billion-$3 billion of additional high-value leisure travel that is now in our base. What we've seen is when people travel in those higher categories, it's very sticky.
70% repeat business in terms of, "I flew in a premium cabin and I-- next time I fly, I have a 70% probability that I will continue to fly in that cabin." I think this is. When we say how will this all come back, it will come back differently. What we've seen is it will come back. High-value leisure is one that we would not have counted on necessarily, but we wanna explain to you where it is and how it's evolving, and how well that plays into our business strategy of being America's premium carrier. We were quite worried as a matter of fact, when we went into the pandemic, that the premium products would not be the most demanded products on the airplane.
As we sit here today, if you took a look at our entire system and you looked at the unit revenues for our premium cabins, they are fully restored back to 2019 levels in terms of unit revenues, leading us out of the pandemic. Main cabin is about 10 points behind in terms of its recovery. That's a little bit more color of where we sit today, and then I'd like to talk a little bit where we're heading on our journey of being America's premium carrier.
I think, you know, when we sat here, and the first time we talked about this was back in 2014, when we said that we thought there was demand for premium cabins, we thought there was demand for being a premium airline, but we had no idea really whether that was true or whether it was not. We did a lot of research, and what we found out, and it's still consistent today, that 35% of air travelers choose on price alone. Another 35% choose on price and schedule, and the remaining choose on other product attributes. That's decision of choice by category of customer. But when you looked at the actual travel spend, the travel spend was heavily weighted to people who are selecting things on select criteria other than price.
When we go back to 2014, if you look at the airline ecosystem, it was entirely geared towards price. If you think about back in your minds, 2014 is Expedia, Orbitz, Travelocity, all of the commoditized OTAs had made price the only display. The only display. Remember, that was only serving 35% of the customers. Serving them well, but it really didn't tell you what you were buying, right? 'Cause you could buy a product on a carrier that charged for everything, or you could buy a fully loaded flight on a full-service carrier like Delta. We embarked on a journey that said, what we need to do is we need to make the entire ecosystem based on value to customers, not just on price. That was very, very complicated and involved a lot of intricate pieces.
These businesses are all about details. All about details. Going through the details of how could we get from where we were, which was kind of a commoditized product, to where we wanted to be, which was a value-add premium product. It was a daunting task. I'm gonna show you a little bit where we are in that journey, but I think we are very, very satisfied where we are and truly believe that there is a lot more room for us as we move forward. Growing our loyalty ecosystem, this is really a, an attribute of being able to better suit what expectations of customers are. Because we all know, and we all choose brands, and we choose brands because of their consistency and because we know what they can deliver.
I think growing loyalty and customer base was an objective, but it was really secondary to providing customers what they really value: on-time airline, clean, safe, reliable, with the best people in the sky. The outcome, of course, was that we were able to continue to grow our loyalty programs. Increasing our revenue diversification. We started talking about this many years back, and I'm very proud of where we sit today and where we're heading here. That's another outcome of being a better provider of goods and services to our customer and having a stronger brand.
When you look and you say, "How are we sitting here today in our journey to be premium brand?" I would ask you, "How would you think that that would hold up during a pandemic?" I think many of you would have said, "Oh, that's gonna be very difficult in a pandemic." What we found is exactly the opposite. Exactly the opposite, that this has been a core strength of ours throughout the pandemic, and it's leading us out of the pandemic era. A little bit about our premium revenue mix. Again, starting back in 2014. In 2014, we started with 24% of our revenue being premium. Where we sit today, we are in the 33%. As we exit this year, we're sitting in the 33%, 34% category, with our 2024 estimates being about 36%. Premium versus main cabin margin.
I really wanna stop here and talk a little bit about this because this has been a huge evolution for us. It was back in 2009, after the merger, when we looked at what we had on our plates and we looked at how people sat in these cabins and what they were paying for it, we came to the conclusion of the reality that our premium cabins were actually loss leaders. Because if you go back and you think about how the entire ecosystem was created, it rewarded travel points based on mileage flown, not fares paid. The cost to get into these premium cabins was exorbitant. Third of all, almost 80% of the people in there, we were only selling 13% of our first class seats when we started this project.
Those were low yield, high value customers, but high value in terms of how much they flew, not the value they provided to Delta. And so reengineering that way back when, I think, you know, we never knew how far we could go with this, we had a 13% paid load factor when we started this journey in domestic first class. 13% paid, 92% sat. Sitting here today, we have a 60+% paid load factor in domestic first class. We have an intent over the next several years not only to add more first class seats into our marketplace, but to get our load factor into the mid- to high 60s. What we found is the same people who were entering what we called the great lottery.
The great lottery was, I bought my ticket and I hope to God I get upgraded before departure date. That those same people with better price points and more ability to see what products they were buying, were happy to pay to confirm their seat at time of purchase. That Net Promoter Score for our premium products actually rose as we went through this transition. Where we sit today is not with our premium products being a loss leader, but our premium products having a 10-point margin differential to main cabin with a continued arrow up. That gap has widened in the pandemic. Another proof point of our journey to become America's premium carrier. Where do we believe we can take this? There are several things that are gonna drive us to change over time, and one is clearly fleet efficiency.
Fleet efficiency has so many other benefits, and I know Dan's gonna talk a lot about them, but from a commercial standpoint, it also has the benefit of giving a higher level of customer service to our customer base. Every time we retire a 50-seat airplane, every time we bring on a new A321, we are improving the customer experience, improving the premium ability to sell premium. Not only is that in our narrow body, but it's also in our wide body fleet, where we've embarked now on a multi-year up-gauge strategy of continuing to up-gauge our international long haul wide body fleet, which really has the same benefits. I'm gonna get to that in a few minutes.
While we've done a lot of work and made a lot of progress domestically, we've made a ton of progress internationally during the pandemic, and I'll talk about that in just a few minutes. Really enabling us to have a higher mix of premium seats as we move forward. If you look at the bottom, 15 fleet families to 11 fleet families where we are with a future state of eight, of course, that drives incredible efficiency in terms of training, in terms of provisioning, in terms of inventory, and I'll let Dan speak to that. Not only do we provide a better product, but we provide it at a lower incremental cost. Then really where we've gone, I think this is an underappreciated slide in terms of I don't think our investors know this.
If you look at how we've grown the airline over the past many years, we have here indexed to 2009, we essentially have not grown the main cabin. We've kept the main cabin relatively flat. All the growth in the company since 2009 has occurred with premium seats. That's really been fueling our ability to up-gauge and increase our unit revenues versus the industry. That's a really hard trick to do, to lead the up-gauge of the industry, and we have accretive unit revenue. Really another testament and a proof point. This is a long journey. We're midway. We're in the mid-innings, as I like to tell our team, of this journey, and we have a long way to go. When you look at where we're heading with all this and where What we've achieved, it touches each piece of the customer experience.
If you think about shopping and booking as a category of what people have to do to get on the airline, the entire industry was not geared to sell premier or value-added products. It was geared to sell commoditized products and services. We have worked very, very hard, not only internally with our internal displays and how we sell on delta.com, but really with our external partners. If you think about the GDSs, the online ticket agents, and our travel agency partners, if you go back in time, almost all of those were exclusively geared to transactions, not to value. As well as our proposition to our customers in terms of the frequent flyer recognition.
Working with Steve's team, working with our distribution team, we've been working behind the scenes over the many years to change the model. You saw us announce with all three of the main GDSs in the world, new agreements that really reward value add and reward value to customers, not transactions. We were actually sued by one of our com-- or our GDS partner was sued by one of our competitors over the agreement because I don't think they were ready to make this transition. We all know, if you go back to the thesis, that people in general and most of the revenue in the industry was not selecting on price. We needed to display the value.
We've been in this journey, and I think as we met with you up to 2019, it was hard for you to grasp how difficult that was to change the entire selling infrastructure of GDSs, travel agencies, online ticket agents. Now we have those agreements in place, and moving forward, I think you'll see not only on our sites, not only on travel agency sites, but also on the OTAs, where even they realize selling a commoditized ticket is not necessarily in their best interest. They're all making the investments required to show you exactly what you're buying, which is a huge step forward for the industry. Post-purchase, well, you know, our premium carrier does not have punitive fees and services.
One of the great accomplishments which we haven't talked about is the elimination of the change fees and really making us be best in class in terms of the ability to change your tickets and providing flexibility. This is a really important part because hard to be premium when you're seen as punitive. Getting rid of those and continuing to work. I think one of the things we've done in the pandemic is inside our commercial teams, we have never been closer. Reservations has a direct pipeline into revenue management to say, "These are the reasons people are calling." This was really based on necessity. We needed to get calls out of the res centers because of the volumes that were coming in.
This is something that when you say, "Why are we stronger?" These feedback loops are going to be in perpetuity. We need to know why people are calling us. Why are they upset with Delta? What did we do? What policies do we have in place that are not working or customers find egregious? Creating that feedback loop where we can then go back and actually change the policies that created that problem, and we've never been better at that. I'm very, very proud of our team. Even in the international, one of the things we know, we've seen in this pandemic is when people feel safe and when they feel that it's not too onerous, they want to travel.
I think when you see what happened with the lifting of 212(f) and the immediate number of reservations we took for long-haul international, 6 x the number of reservations in one week from the previous week when 212(f) was lifted. We know that if we can make it if people feel safe, and we can make it easy for them, they'll want to travel. It's been a real focus of us to continue to stay on top of not only the changing landscape, but of making travel much more easier for long-haul international. This is an integration that is evolving every day.
What we want is we want you to have the same experience you had pre-pandemic, where 65% of the people flying long-haul international were checked in prior to arriving at the airport and could go directly to the gate after they dropped a bag if they had one. We're on our journey there. Ed mentioned a lot about the airports. Again, when you think about the foundations that we had to lay and the bets we had to make many years back, very, very exciting to be here at Delta with the airports are all about to come online. I think we have a late winter, early spring date, opening date for both Los Angeles and LaGuardia. I went through it yesterday. It's really amazing.
I think how many of you in this room here use LaGuardia as an airport? Well, I think next time we ask, it's going to be more because I think it's going to really be an experience that is worth going to see. Those two also have, I would mention, the largest two Sky Clubs in our network will both be in Los Angeles and LaGuardia. That's been another just huge increase for us. As we sit here, we have enplanements about 65% restored this year versus 2019. Our Sky Club visits are trending at about 85% to 90% restored. Again, another sign that the premium travelers are traveling. Then, of course, continuously improving the experience from lobby to gate.
We've restored priority boarding in the airports, which I think was a big hit with our most frequent flyers. What we have in store for you and in flight, and we'll say more about this in the future, but is continually reinventing all of our premium products. We've sat through and now gone through Delta One, and that will be launched between now and the summer. Relaunch of Delta One. Our relaunch of Delta Premium Select, and I really want to spend a lot of time on, won't spend a lot of time on that, but, Premium Select is really a new product for us. We went to launch it in 2019, at the end of 2019, just as we headed into the pandemic.
By this coming summer, more than 80% of our long-haul international flights will have an entirely new premium product, Premium Select, Delta Premium Select. It's geared for high-value leisure as well as business travelers whose corporate policies don't include premium products and services. This is a main cabin product, and it's selling incredibly well. We have it in today about 40% of our international flights, and it's running a load factor at twice the average coach fares of between 70% and 80%. Really great launch so far, but more enhancements to come to that product as we move into the summer and really having it ubiquitous into all we do by 2023. A little bit about our virtuous cycle.
I think when you look at where we sit and how our brand is being valued by our customers, nothing pleases us more than to have people do three things. One is get the SkyMiles, get a SkyMiles account. Two is download the app, and three is eventually get the consumer credit card. The reason that we think that engagement of SkyMiles members is so important is because that's also our big farming area for how we market to co-brand credit cards. A SkyMiles customer is twice as likely for repeat buying our premium products. Really continuing to widen our net to continue to bring people into the Delta ecosystem has been a priority for us.
As Ed mentioned, I'm very proud of Dwight and the team because despite only 65% of our employees being back in 2019, it was a record SkyMiles acquisition. As you saw before, we're ending the year with co-brand acquisitions back above 2019 levels. We talked before we went into the pandemic about the continuing increases in the contribution from the Amex co-brand card. Where we sit today, and I'm again, I think we should all be very proud of this. We are exiting 2021 with record accounts in force, record spend, record remuneration. When you think about what did we do to strengthen Delta's brand in the pandemic, that we're sitting here today, still not in the endemic stage, still in the pandemic stage, but achieving records in all of those categories.
We feel very, very confident that we will get between continued organic growth and scheduled rate changes in the partnership to the $7 billion, which is only one year later than our previous commitment of 2023. We've taken a two-year delay on COVID and a one-year delay on the commitment to the $7 billion of contribution from the Amex card. A little update here of where we sit, where we started, where we sit today, and where we're planning to be. Three key things we said we wanted to do was to create more demand for premium products and services and diversify the revenue stream and to eliminate commoditization.
Back in 2014 when we first mentioned this, our composition was 56% of our majority of our revenues were sitting on main cabin commoditized products, 24% in premium products, and 20% in non-travel related or travel related and other products. Sitting here today, we are sitting at 47%. Now less than half just sitting in the commodity or more commoditized. 32% in premium and 21% in other. That was where we sat in 2019, and we've made continued progress against that. Here are our goals, and I think this is really important. We will have almost the same split between main cabin and premium products by 2024, and we believe by 2025 that premium products as a percent of total revenues will be the largest category that we have.
In addition, we've continued to diversify our revenue streams. We talked a lot about Amex. We have a little talk about cargo. As we look to where we sit today in cargo has been another great story through the recession, through the pandemic. We will achieve a record cargo revenue despite only flying 40% of our long-haul international flights. We believe that will stay with us as we continue to scale up our international departures. We are looking at a cargo revenue that is $500 million more per year coming out of the pandemic than it was pre-pandemic. MRO continues to be quite successful and grow rapidly at double-digit margins. Another area that we're continuing to put more focus on are the other travel related.
As Ed said, Delta, as a trusted travel brand, Delta as a premium carrier, this has knock-on benefits to those travel related services that we attach our brand to. We have been incredibly successful with Lyft, Airbnb, and of course our wholly owned Delta Vacations, but we want to continue to expand that. Gift cards, trip insurance, car rentals, hotels, and create good value for our loyal customers. These are all opportunities for us as we move forward. Two slides to close, and both about our network. It wouldn't be my presentation if I didn't talk about our network, and really where we're excited to be. I think Ed said this earlier, but one of our objectives was to get through the pandemic and to not lose share in all of our core hubs and coastal cities.
As we sit today and looking out into January's schedule, not only have we picked up passenger share, but we've picked up seat share in every one of our interior hubs and every one of our coastal gateways, with the exception of New York, which is running a little bit hot because everybody had to use their slots starting in November. We're a little bit ahead of demand curves in New York in particular. Other than that, every place we fly, we've picked up share and picked up even more premium share. A really exciting place to be sitting, hopefully at the end of this pandemic, moving more into an endemic situation. Last but not least, unmatched scale and opportunity. This is where we get really excited about the international opportunities moving forward, is that interesting statistics, new generation wide-body equipment.
In 2019, we had 15% of our international long-haul capacity. This coming summer, that number will be 65%. Those are, A, many more premium seats, but B, much more efficient, and C, drive much, a whole changed profile in terms of profitability as well as cargo capabilities. Structural change to landscape. I think you've seen a lot of our competitors sit. Again, I wanna preface all this by saying we will be nimble, and if this recovery internationally pushes off, we will not fly the schedules we have out for sale this summer. We do have about an 85% restoration of transatlantic schedule for the summer coming up.
Stronger partnerships, and Alain's gonna talk in a lot more detail, but we feel incredibly good that between increased cargo contribution, stronger partners on the other end for distribution of our products and services, the structural changes in the landscape where a lot of the ULCCs have either been severely damaged or disappeared, and then our renewed wide-body fleet, that we will be able over the next several years to have margins internationally that approach domestic margins, and that's our goal as we move over the next several years. With that concludes my presentation, and I'd like to ask Ed if he wouldn't mind coming up here to join me for our first set of Q&A.
Expensive stage guys. Thanks, guys.
I had to worry about my socks. I thought you might sit on these stools.
You're okay.
I had three different pairs. I hope everybody likes them. Got my smiley faces on. All right, let's get started. How do you want to do this? We just do it ourselves or? We got mics?
Thanks. Michael Linenberg here at Deutsche Bank. Ed, on your slide, you indicated that you had hired 9,000 employees, new employees last year. What are the numbers for 2022? And, you know, what are some of the challenges? Which are some of the various groups that you're just finding real difficulties to hire? I mean, you know, you hear like Starbucks, for example, providing, you know, fully paid college degrees. I mean, is Delta gonna have to. I realize you're a fantastic place to work for. You typically rank in, you know, what, top 10, top 20 among all corporates. Pretty broad question there, but I wanna know what the numbers are.
Yeah.
the challenges that you're running into.
That's
Thank you.
I know everyone's been talking about all the new people. Doesn't matter what business, what industry. We're largely where we need to be right now, right? We're not playing catch-up. You know, this year was catch-up as the industry came back fast. Hired 9,000 people this year. They're all up and running. Yes, there's some more hiring, but it's gonna be in line with growth in the business. Pilots, flight attendants, mechanics are three of the areas. The focus we had this current year, 2021, was very much on ACS reservations and a lot of the servicing areas of the business. I don't know what the number is, Mike. It's considerably less than 9,000 next year.
It's gonna be a steady, you know, a drum beat over the next, you know, two to three years in some of those areas as we bring the pilots back. We have a considerable number of retirements. Even though we had a lot of pilots voluntarily retire, we still have some decent number of retirements coming up in these next couple of years. It's not all growth, part of it's backfill as well. It's a lot less than 9,000, though.
Great. Thank you.
Thanks. Ravi Shanker, Morgan Stanley. A question for Ed, a question for Glen. Ed, maybe high level, your 2021 report card was amazing given the circumstances. In the spirit of never wasting a good crisis, what's your biggest learning or biggest takeaway that you have both for Delta and for the rest of the industry? If you could address all your CEO peers in the industry, kind of what would you hope that you take away as an industry kind of coming out of the pandemic? Glen, this may seem like a bit of a flippant question. It's not. Do you need to grow? I mean, is growth really a priority for you guys?
Because you're building this amazing premium airline where mix is such a powerful driver of earnings, of returns over time. Why not just focus on that and kind of not play the capacity game over time? Thank you.
Learnings from the panel. We could spend an hour on that, Ravi. I think the number one, I'd say the top two learnings for me, one, more than ever about the relationship with your people. I mean, the only way we were able to deliver the results we had is we have amazing people. There's no management team or strategy that can put that on paper and then go send it out. It's the operational grit and excellence and the performance culture, coupled with the fact that we have, and I think people appreciate it, they haven't seen it to date the way we have this year, a deep bench. A deep bench. We do have. Mike said, we have a great hiring brand.
Mike, to answer the last part to your question, sorry, Ravi, is that we've not had to increase scales, you know, anywhere. In a couple small markets we'll, you know, small amounts, but no, we're not doing college or, you know, very modest, small signing bonuses in a couple of small, high, high expensively to live cities. But we've been able to bring people into Delta because people really wanna work here. I'd say the other thing that and unfortunately didn't have a lot of time, didn't have any time to talk about it, is it's a wake-up call to us on sustainability.
You know, we're an industry that's not gonna have the future that we project if we don't earn the right to show that we bring value to the world. Not just travel, but bring value and healing to the world. We've got a huge sustainability initiative. I'm really proud that we announced yesterday our first Chief Sustainability Officer, Pam Fletcher, is joining us from General Motors. She was Vice President of Global Innovation at General Motors, and she's done an amazing job. She was sitting underneath the development of the EV platform at General Motors for 15 years that she's been there, as well as a lot of the other innovation components to where GM is.
If you were to think about, you know, autos, how advanced they've gotten, how the level of government support they've received, the amount of consumer interest and demand for the product, we need to do the same thing in the sky as we're doing on the ground. Because people love to travel, but you're not gonna be able to travel if it's seen as you're leaving a footprint that you don't clean up behind you. So the ESG component of taking care of your people, taking care of your planet, and focusing on the wellness of us all are the key lessons for me.
Do you want me to take a stab at the growth? Because clearly, growth is an evil word in terms of most of our investors. I think we are not gonna grow to grow. That's not our. We're not growing to get our unit costs down. We're not growing to take on additional market share. We're growing very specifically in terms of places we want to provide a level of utility in higher growth areas of the country. You know, when you think about the prerequisites that you would have to get people into your ecosystem and getting them into your ecosystem, which we think is very, very important for us, we focus on repeat business, right? That's our core is who we are, is get the people who travel frequently to prefer Delta.
We have to continue as the economy grows, to provide those levels and services and provide entry point. You know, you can't just be a premium. This has been tried at other carriers over the years. You can't just be a premium and not participate in the commodity levels of the industry. You know, no million-miler starts as a zero-miler. They all start somewhere. If you look at where price is more important, it tends to skew younger when you don't have the resources available to buy the premium products and services. The places we choose to compete, we need to have that ecosystem work across the spectrum of travel, and that includes getting people in the front door with attractive prices. Growth isn't the prerequisite. I think efficiency is, utility is, and then selecting where we need to compete and ensuring that we have best-in-class capabilities in most places.
Grow where you have a demonstrated right to grow. Grow efficiently. I think if you look, the other thing that we haven't mentioned here is that our fleet count will actually be down versus 2019 all the way out to 2024.
Hey, good morning. Jamie Baker with JPMorgan. A short two-part question for Glen, and then a follow-up for Ed. Glen, one of the things that Southwest mentioned last week when many of us were here was that they are seeing strength in internal business travel and conventions, which early on in the pandemic were cited by many as the, you know, two areas that would, you know, be most impaired. Are you seeing that as well? And second, is the pace of OA capacity resumption in the Atlantic faster than what you would have expected? Has that tempered your longer-term international optimism that you spoke about before? I'm just thinking about, you know, I wasn't expecting BA A380s to be back this quickly, that sort of thing.
Well, I think. The first part of the question is, yes, we are seeing similar to Southwest. There's a lot of pent-up demand. I think, if you have any question about that, go try and secure venues for large events. They're booked up for the next year and a half. I do think that that's part of the return we'll see, of course, tempered by how the current wave evolves. In the long-haul international, I think we're actually quite pleased with the aggregate. While you could point to a certain carrier and say, "Well, you know, they're going a different route," most carriers are down in terms of total capacity versus 2019.
Clearly we've lost a lot of the weaker carriers along the way so that total transatlantic capacity will likely be pointed down. The upside scenario is that you have two years of demand sitting on one year of capacity. If that doesn't play out, we have the big European booking season, which starts really after the holidays, the late January through March. If we're not seeing bookings materialize, we'll take actions to rightsize our long-haul offer.
Then, Ed, getting back to the first answer to Ravi's question about, you know, really understanding and learning about the power of the Delta brand and the Delta people during the downturn. How would you characterize the ask of employees post-pandemic relative to what it was before, what their priorities are? I realize it's, you know, maybe a more fair question for your competitors that have more unions to deal with. But, you know, has the experience left your non-union status more vulnerable? Just thinking about, you know, we understand where management's, what they have learned, but how do you think the attitude and appetite of your workforce and their priorities may have changed, given that that's a factor of your cost structure? Thanks.
Sure. Well, if you're focused on cost, kind of underlying some of that, absolutely. I mean, you're looking at inflation rates that we haven't seen in a very, very long period of time. It's impacting those on the lower income scale much more, obviously, than those of us that can manage that. We'll be addressing that, you know, in the coming year, and I think it's all, you know, manageable. A big thing with it, with Delta is profit sharing. You know, that was in 2019, we paid. This is the last thing we did prior to the pandemic. We paid $1.6 billion.
You know, we're now paying $1.6 billion in profit sharing, so you have a little bit of a double impact there. We're gonna address it, but you know, through profit sharing and working closely with our people, we have the tools to do that. You know, we pulse our employees. We take a very good survey, and we do it regularly. We just finished recently, to your point. The positive engagement scores, how we like to think about people that are engaged, they trust the brand, trust the management team, trust the direction of the company, is almost as high as it was in 2019. Almost as high. Now, not quite because I think part of it's the environment, the angst in the cabins.
I mean, it's not, you know, it's not the same environment that people had in the past. I think the stress of going through two years of the pandemic. What has offset a lot of that is that they feel that Delta's put their arms around them. The fact that we did not furlough a single employee. It's not that- Because of the government. We told them that on the front end, before we even know if we're gonna give them it, that was gonna be our goal, getting through this and be able to deliver that. So many people feel protected. Now that last was just so long, and then and we do have assumptions in the cost numbers you're gonna see from Dan for labor cost growth. But generally speaking, I'd say the culture is in a really good place. Really good place.
Hey, Savi Syth for Raymond James. Just two quick questions. On the first one is just as the industry's evolved, you talked about Delta being ahead on kind of trying to de-commoditize the product, and you've seen a lot of your competitors follow as well. I do remember a few years back getting angry emails from my colleagues in Atlanta because the price differential had gotten so much that they were being forced to fly somebody other than Delta, and they hated it. How has the industry evolved in your ability to kind of lead and have that price gap? I mean, have you seen any changes? Because I think about a couple of your key competitors.
One is following Delta's footsteps, and the other one is almost kind of going the other way and going away from premium. The second question was quickly just on MRO. Have your targets changed versus kind of pre-crisis?
Let me take the premium. I think one of the things that you have to think about when you start on these journeys is, what would happen if you're successful and everybody copied it? You know, I think we're very, very comfortable in saying that the de-commoditization of the industry was a good thing, period. Didn't matter if everybody did it or if nobody did it was a good thing for the industry and continuing to provide value in terms of perceived value as opposed to fare being the only thing that people counted on. I think we're very comfortable in that. The second thing, and I think when you talked about growth earlier is, how do you think about growth is we want to provide.
We understand that there are multiple reasons of why you fly, and you don't always sit in the cabins for one purpose versus the other. We have to be mindful of the differential between our through-to-consumer pricing and our competitors' through-to-consumer pricing. I sat with an unknown person, but they're in this room, who said they were flying a competitor one way to Florida because our fares were too high, and they're flying us back. I think when you say, "Why do you need to grow, and why do you need to supply that?" is we cannot have the demand exceed supply so that our fares are always out of reach for people who are trying to work their way into the Delta ecosystem. That's something we've become more and more mindful.
I think the one line that I didn't use that I should have used in my presentation is the reason we're so excited about the flip to a majority of our products or our revenues being in the premium products is this is not a game against our competitors. This is a game against ourselves and making sure that we monitor that, making sure that we have the right products and the right products in place at the right time in the booking curve. We as an industry, and I think we're ahead of this, but we're geared to look at what other carriers are doing and then react to them. How we re-engineer even our pricing philosophies moving forward so that we become more cognizant of consistency and through to consumer pricing, that we become more reliable and more dependable.
Part of being a trusted consumer brand is not when I go to the website, you're charging $1,100 and your competitor's charging $300. That breaks the trust. We've got to get better at that piece as well, and that's something we're working really hard to use AI and to use other components to bring more stability and more predictability to our customers. You know, I'd say Southwest in the last 20 years has done a really good job because they don't generally have the lowest fares in the marketplace, but people trust them that they're not gonna get gouged. That's really, I think, where we would like to be with all of our products and services. Long answer, but. Your MRO question, Savi, I didn't hear it.
Just how does it compare to 2019 with your expectations?
The MRO? Oh, it's growing. It's growing, and it's growing faster as we go. You know, we made some very big investments prior to the pandemic in the geared turbofan as well as on the Rolls-Royce Trent platform. Those are long-ranged, you know, related. The shop visits are gonna start materializing in a meaningful way over the next couple of years. We've got a significant growth trajectory in MRO. Part of that's embedded in there, and I don't know that we're ready to give you the exact number in there, but it's probably double over the next three to four years from where we are today.
Hi, it's Hunter Keay at Wolfe Research. Thanks for the time today. A couple questions for you. The first one, can you talk about basic economy and how that fits into this premium vision, particularly considering it's probably dilutive to the brand? And also maybe more tactically talk about what went into the recent change on not accruing SkyMiles for when you buy a basic economy ticket. Thank you.
You know, I think we've always said that basic economy is more of a defensive product and we like to sell less of it rather than more of it. To the extent that we have off-peak days and we have off-peak months, and we have off-peak periods, and we have to sell fares at below where we'd like to sell them, we think that it's not in our best interest to not be able to supply those because our products are too highly constrained. Essentially going to that 35% that we know can cannibalize us from time to time, and say if it were a fare only, and we call it internally the IQ test, is I could have Delta or I could have brand X on basic economy.
We say we think that we have the first mover advantage, that we will still be the preferred carrier no matter what your travel needs are if we're providing reasonable products and services. I think, you know, we're very comfortable with that. We monitor it. When it gets to be too large of a percentage of our total customer base, we look at how we can work to move that down, and our internal targets are somewhere between 10% and 20% of the total ticket sales to be in basic economy. But still to make sure that we have best-in-class products and services across the entire spectrum, and when they're available, they're still the best in class.
That's what those moves were about, is to not put too much value in them, but to make sure that the value of having the Delta people behind the Delta brand, the Delta on-time arrival and completion factors, for people who are, I would say, lucky enough to get those fares and get the Delta quality.
Okay. Thanks. The second question is, what sort of changes do you expect out of large corporate travel policies? You know, that is, do you expect them to maybe mandate bookings through a TMC? Do you expect changes in how they're able to book lie-flat seats and maybe how that folds into what you're doing with your GDSs? Thank you.
Sure. You know, we just finished our corporate survey, which I didn't talk about, but it had some very interesting data in it. We asked how many of our corporate travelers would enhance their travel policy, make them less restrictive for premium products, and how many would make them more. This was a really recent survey from November 29th to December 10th. When you net them out, it's about eight points, minus two on more restrictive and plus 10 on less restrictive. What I think you're seeing in this very tight labor market is that companies who are hiring people who they know will be traveling quite often realize that to attract top talent, they have to make their products more competitive.
This is really a virtuous circle that we see in some of the heavy travel groups, where, you know, if brand X does this and they're going out to college campuses and recruiting, saying that, "We know you're gonna have to fly a lot, so we're flying you domestically at first class," then brand Y has to do it. I think we're seeing that. That plays very, very well into our premium spectrum and where we sit in the labor market right now, where everybody's competing for the same talent. We see some very encouraging numbers there. The other thing is that that I didn't mention, but we have 61% of current offices open. That ties almost exactly to the 60% of business travel we have recovered.
They expect, and this again is a very current survey, and may push out because of Omicron, but they expect that number to be 83, with a 10-point improvement in their company will accept visitors on campus. All very positive signs.
Yeah. A couple other things, Glen, that I didn't say. We had a big one. It was one of the huge banks or one of the huge consultants. I forget. A couple of big corporates came in recently. They had, you know, they're hiring people. They say that's close to the number one question that the recruits ask: "What's your travel policy?" Not "Are you gonna require me to travel?" It's "How am I gonna travel?" 'Cause they wanna travel, and they wanna travel at a different level. Secondly, we know that just like companies are trying to pull their workforce back into the office, they're also trying to push people back out to travel at the same time.
They're offering more flexible upgrades and premium services that we haven't seen in years. The fact that we're investing in wellness, I'd say that's one of the learnings of the pandemic. You know, we've been working closely with a lot of the big corporates about while this is a huge employee, we're probably ahead of our time. This is a great incentive that doesn't cost that much to provide, whether it's Comfort+ or, you know, the first class service. 'Cause you don't see the step change, you know, massive retail changes that we used to have in the fare structure. You know, they're reachable. This is something to market to your own people.
I think that's something Steve has been very effective in showing corporations how much it would have cost them to upgrade their travel policies, and it's not as much as they would have thought.
Thanks. Duane Pfennigwerth with Evercore. I had a quick question for you on the fleet simplification. When you initially talked about this, there was gonna be some employee, you know, basing efficiencies and reducing the complexity of the fleet. These are my words, not yours. Maybe the recovery happened a little bit faster or on a more accelerated basis than you initially thought going in, which created some training pressure with respect to this fleet simplification. Can you just bring us up to speed on where are you on that training investment? There should still be efficiencies related to fleet simplification, but my guess is you're not seeing them now and you're not seeing them yet. When will you hit your stride there?
Could I defer to Dan bec ause I.
Well, we can talk about it for a second, and then Dan can provide more detail when he comes up. We're seeing the simplification. You know, yes, it's fair to say that the recovery probably was a little faster than we're seeing, and yes, it's put more pressure on the training bubble, and it's created noise that you don't see the flow-through in terms of the cost. That's some of the inefficiency that we have. You know, it's not just on pilots. It's across the spectrum. Dan has captured a pretty good sizing of what that is and how much we expect to release in terms of taking that cost pressure out over the next couple years.
Sorry for the cost question. I will ask a network question.
No, you're gonna see a lot more of that in Dan's presentation.
If the summer plays out from the perspective that we think and we hope, with respect to transatlantic, how much capacity is flying around domestically that will tilt to international?
You know, we have a schedule out there which is about 85% recovered, and we could go, you know, several points over that if we see the demands coming in stronger than that. And we can pull significant amounts out and redeploy our ground. So we've got an incredible amount of flexibility. You know, when we get to May, we're talking about June, we have a lot less flexibility than we do if we can see the booking trends in the first quarter. And that's really what we'll be paying very close attention to because that's really the peak European booking curve and gives us plenty of time to make those adjustments.
Thanks, Isaac. It's Helane Becker with Cowen. Hi. Thank you very much for the time and for being here. It's nice to be here. So here's my question for you. As you think about the investments that you've made in other airlines, and maybe for both of you, how are you thinking about going forward utilizing their capacity to expand your reach? Are you concerned that your brand is a superior brand where you have more premium seats going into a market that may have fewer premium seats so that when a passenger connects in Santiago or Paris or somewhere else, they're going to be downgraded from a first class or business seat to an economy class seat?
Then the other question, I don't know who wants to answer this, but on, a big test for return of travel will be the Consumer Electronics Show. Are you guys going again this year, and what are you seeing about demand into Las Vegas that, you know, we?
I'll take the second question first 'cause it's quick. No, we're not going. I think CES is a trial, you know, to bring a large scale conference back. As I think you probably know, a large part of the CES is international. With the international restrictions coming back up, and particularly Asia never having really opened yet, I think it's gonna be a much smaller show and scaled down footprint than in the past. You know, I know we haven't added any sections, for example, you know, of any note because of that. I'm not sure it's a trial necessarily. I think Omicron's unfortunately going to have some impact.
I'll give you my view on the international. Glen can give you his view. Those partnerships are really important, and they're a work in progress, right? We realize that we're leading in many areas. We realize we've had the financial capacity to lead on the premium space. As carriers like Aeroméxico or LATAM or Virgin have had to kind of go through some very difficult restructurings, their focus has not been on premium. Their focus has been on survival and how they're gonna manage through a legal process. I think they've done really nice job of positioning themselves to get out. They're gonna have a much better balance, particularly Aeroméxico and LATAM, much cleaner balance sheets. They've shed an enormous amount of debt.
They've taken an enormous amount of cost out of their cost system. Their unit costs are down double digits in meaningful ways and sustainable ways, going forward. No. We don't have our partnerships so that we can offload flying to them. We have our partnerships so they can build flying for us, and we can build flying together. I think that's just the philosophy of why we do this. It's not to find a cheaper way to get lift. It enables us to have greater relevance in the local market. 'Cause we know no matter what part of the world you're in, the local airline, the local flag carrier is always gonna get the first call, is always gonna have, you know, the first dibs in terms of brand.
While our brands may objectively be at a higher level, the local taste, the local culture always prefers something that they know as compared to something that they don't know. There's a balance there. We've worked really closely with them through the restructurings. The decisions that we made to reinvest were not taken lightly. We went through deep negotiations. Peter Carter and Alain led them. We're feeling really good about where we landed in terms of the value. We looked at it through the lens of an investor, not just the lens of a partner. Would you make this investment even if you weren't in the business? With all the benefit we know it brings us, there's a qualitative component. We feel confident in saying y es.
Objectively, even if you put the partnership aside, you'd still wanna make the investments that we make 'cause we see the opportunity for the future.
I would just say it's always a work in progress with our partners, as it is a work in progress for Delta itself. I think we have a great team that has worked really closely with our partners, and I think we do have more alignment in terms of what products and services we're bringing to market together than just about any other alliance on the planet or than any other alliance on the planet. You know, if you think about the transatlantic, the products are essentially the same. They're just called different things, but they all have the same product attributes. We work very closely with our partners to make sure that there's a minimum level of expectations, so we don't disappoint customers when they buy a particular product like Premium Select or Delta One when they're on the equivalent of our partner airlines.
Our equity position is also on the board, so we're inside the boardroom driving those changes, not just as a contractual relationship asking for changes. You know, we're making decisions inside the company.
Okay. Our last question for this session is coming from virtual. It's from Sheila Kahyaoglu from Jefferies, related to premium. In terms of thinking about premium versus main cabin, how do we strike the right balance, and how do we think about what that balance is as we think of over the next couple of years? The second part of the question is. How can we continue to sell those premium products better?
Again, I'll start with the second part, which is selling those premium products better. That journey of what we talked about having our distributors, we now sell directly a little over half our product, and we like the way we sell our product with the different shelves. I would suggest, you know, go look at how some of our competitors sell their premium products, and it's a bit of a different approach. Getting the ecosystem that really should want to support that, and we've been working really, really hard.
Really to take Expedia, for example, and the way that they're going to display their products and services in the future that will allow them to describe more of what those products are or calculate, for example, if you're going to take a bag on the airplane, what's the through to consumer cost on a full service carrier versus a ULCC so it's not just the price of the ticket itself, that it's really a customized offering of asking you first what your expectations are and then pricing it out that way. I think we're in mid-innings in that. I think we have a few big distributors that we're continuing to work with whose technology, quite honestly, hasn't kept up.
more in terms of, maybe in the business category where their displays have historically not been as robust as the direct-to-consumer displays you can see on individual airlines' websites. We are working closely with all of them, and all of them are receptive to making those changes, and it's a matter of them rolling that out over the next several years. I think that's one of the things that we are excited about because we think that the people who this was actually designed for actually have the hardest time to buy it. As we break through those barriers over the next several years, we think that we'll see increased demand.
As far as providing more of it, I think the fleet itself, and that's what that slide was supposed to demonstrate, is providing more of that. At some point in time, if we continue to have that kind of success, we could look at changing the low-cost. The first line of defense really is to continue with our fleet simplification and up-gauge so that we can provide more in market.
Two other things I'd like to add before we close. Savi, it gets back to your question about people copying strategies, right? We've been at this for 10 years. It's great to say we're going to be like Delta. It takes a lot of work and a lot of capital and a lot of prowess and a culture of service to create. It's not just one thing. Glen talks about the product and the aircraft, and that's wonderful. If you don't have people that actually deliver the on-time, the experience, the caring environment, it doesn't matter.
Absolutely.
It doesn't matter. That's why all these things tie together. You got to whether it's the, you know, how you sell it, how you deliver it, how you prepare for it in the future. We've got literally, you know, a five to 10-year head start on this. I think it's smart for people to kind of follow in our footsteps. That's great. It's, I guess they say it's the sincerest form of flattery. But we're not. I don't think that there's gonna be all of a sudden now we have. So I think our space. We're not standing still with it, as you heard. I mean, we're gonna continue to push the envelope in this space. There has been a secular trend that's moving towards premium. You see it in the economy.
You see it in consumer wealth. It's not in all sectors of the economy, but the wealth accumulation, the consumer, you know, puts more value on the experience than ever before. I don't think that trend is gonna stop, you know, anytime soon. I think we've all been marked by what we've been through, and people have made different changes for lots of different reasons. This is a category of value that I think people are gonna want to continue to grow with us, and we have great opportunities and great partners to do that with. The other thing I want to say hello to my good friend Kenny Dichter and Gail from... Kenny's with Wheels Up. Gail's from Delta, but she's working with... We speak about the category of premium and the category of opportunity.
I don't think there's a segment within the travel space that has shown that more than what Kenny and the Wheels Up team's doing. I mean, your top line is more than double, if not triple. Every time I turn around, I have a hard time keeping up with his growth. We're proud to be investors as well as partners. You see the synergy of linking Delta and Wheels Up, which is what we're doing. The pandemic kind of skewed things differently, and it was good for Kenny's business, to some extent bad for ours. Our goal long term is to continue to provide great value to consumers at every level, including the upper end, the highest end, which is private. Kenny's a big part of that strategy. Thank you all. We're gonna take a break for a few minutes and then come back.
Thank you, Ed and Glen. We'll take about a 15-minute break.
15 minutes.
We'll have another Q&A session. For those of you that we didn't get to.
Good. Enjoy guys.
Great job.
Yeah, you too.
Thank you.
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When people ask me why our customers prefer Delta over other airlines, it comes down to three things, our people, our operational reliability, and our products. Listening to and delivering for our customers is at our core. With the help of world-class innovation, Delta continues to elevate the customer experience. Our people are what make the Delta difference. They're foundational in delivering the best service while ensuring we remain the industry leader in operational reliability. Delta people are always finding new and better ways to serve our customers every single day, which was especially evident during the pandemic. When we implemented our extensive clean initiatives, our employees rose to the challenge. They carried out these new procedures while maintaining the warm and caring service our customers have come to expect. The success of Delta people is reflected in our Net Promoter Scores, which exceeded those in 2019.
A huge congratulations to the Delta team for winning the J.D. Power Award this year. Operational reliability has been a hallmark of our brand, even in a challenging environment. We sell a schedule, and we promise time. Throughout 2021, we've led the industry in operational performance in all key metrics and have achieved 142 brand perfect days through the end of November. This puts us on par with pre-pandemic operational performance. Delta's mission is to ensure our products create an elevated experience for customers during their flight, which is why we continue to invest in premium products that help our travelers remain connected or unplugged.
Delta's investing to further elevate the experience by upgrading broadband Wi-Fi and enhancing our seat back entertainment capabilities, which has been a point of distinction for our customers and is a significant reason as to why they choose Delta over other airlines. Delta's also partnered with premier brands like Spotify and Peloton, and is continuously adding to its content library on board to create a world-class experience. Elevating the experience for our customers extends beyond what is seen in flight. From enhancing self-service capabilities to our best in class Sky Club lounge network to our airport upgrades in key markets, customers are the ones driving our investments and our innovation. While the pandemic has tested our industry in unprecedented ways, Delta remains the airline of choice for customers. We've strengthened our reputation as a trusted brand, and we're only accelerating our climb from here.
Please welcome to the stage, Alain Bellemare.
Okay, here we go. So, good morning. Great to be with you here in person in New York. I know we all share the same feeling of socializing and being able to talk to each other, which is great. I'm very proud to be part of the Delta team, and I'm excited to cover our international business today, which is a core priority for Delta and also a key driver of our long-term growth. International travel, as you've heard, has been recovering, you know, certainly slower than domestic, unevenly across regions and with much uncertainty, but recovering. We've remained disciplined, agile and well-positioned, you know, to support that returning demand. In fact, over the past decade, we have profoundly transformed our international business. Today, we have the best international platform, which is anchored on a strong Delta foundation with best-in-class airline partners.
Together, we have an extensive global network with great connectivity. In 2019, our international revenues were at $14 billion, with about 70% of that generated through our joint ventures. We have the best global network in the industry. With this, we have great partners, starting with Air France, KLM and Virgin Atlantic. This is the largest JV that we have that exists between U.S. and Europe. Then you have in Latin America, we have a great partnership with Aerom é xico, which is the leading transborder JV between U.S. and Mexico. We also have a code-sharing partnership with WestJet that better connect the U.S. and Canadian markets.
In Asia, we have a great partnership with Korean Air, and this gives us the ability to fly into Incheon, and we're focused on that. This is the best number one hub in the transpacific. When you add our partnership with China Eastern, I mean, we have a very strong network that is covering multiple destination across all of Asia. Our leading global network will drive international growth and margin expansion moving forward. In fact, our international platform is also built on a solid equity portfolio of world-class flag carriers. Our equity investments are very critical. They're actually core to do two things. They enhance the travel experience for customers, but they also drive international growth for Delta. We have strengthened these JVs along the way by having this equity position in different partners.
They improve also access and connectivity, and they help us to accelerate the seamless customer experience. Very importantly, these equity investment, they enable new partnership, they deepen collaboration with our, with our partners, and they provide meaningful influence on key strategic and corporate decisions. They are very critical. Our partners are poised to emerge much stronger from the crisis. In fact, as Ed mentioned, they have reduced their structural costs, they have optimized their fleet, they have improved their balance sheet, and they have also capitalized on market consolidation. When you look at this, they are in a very good position, and we've been working very closely and very actively with them, supporting them and retaining a meaningful equity stakes in many of these, in pretty much all of our partners.
In fact, as Ed mentioned, we have invested $1.2 billion between the three partners, Aeroméxico, LATAM and Virgin. If you look at this, Virgin is actually our access point to the U.K. with a strong position at Heathrow. We are injecting new capital to position Virgin for profitable growth, and we're maintaining our 49% equity stake. LATAM is the largest South American carrier, and they provide a full service, you know, across the globe, and we are targeting a 10% equity ownership level. Then you have Aeroméxico, which is our successful transborder partner, where we are targeting a 20% stake at emergence. We are doing this investment at the best possible time because the management teams have done a great job transforming their businesses and emerging in positions of strength.
We have great partners at a good place, and this will bolster our global platform and will fuel our growth for years to come. Going into 2022, we will further leverage our equity position to unlock synergies and to create additional value. At Delta, we have large scale today. When you combine this with our partners, we are three times bigger, and this creates new opportunities to drive incremental revenue and greater cost efficiency. On the revenue side, with our partners, we fly over 600 million people every year to more than 1,000 destinations around the world. Great opportunity. We're working closely with our partners, leveraging our best practices, know-how, and trusted brand to improve the travel experience end-to-end, and also to create the most attractive choice for our customers.
On the cost side, we are focused on increasing efficiency through scale. With the partners, we have over 3,000 aircraft, and we spend every year more than $100 billion. This gives us a tremendous opportunity to work with the partner and to do activities like joint procurement, strategic sourcing, or work on other key initiatives in areas such as fleet, MRO, cargo, technology, and sustainability. This year, we have added resources to increase focus on this and also to actively manage our equity portfolio. We believe that these scale-driven synergies have the potential to be sizable. It is still early days today, but clearly it provides a very significant competitive advantage for Delta and for our partners. All of this create a very significant opportunity to fuel profitable growth, and we've already seen some progress.
Between 2014 and 2019, we grew our international PRASM index versus industry from a one-point deficit to a two-point premium, leading the industry. At the same time, our Net Promoter Score grew by double digit. When, as a result of that, our international margins expanded to top-tier industry performance. We are very well positioned today. We have the key elements in place to keep growing the business and to bring our international margins closer to domestic levels. As Glen mentioned, we are laser-focused on leveraging our strong domestic network, our strong domestic foundation, our global hubs, the fleet transformation that we have executed, and also the very large customer base that we have to keep expanding global connectivity and premium offering. Our strategic investment made over the past few years and still today are in fact generating very strong tailwinds across all the regions.
Transatlantic is our largest and most profitable region. Moving forward, we will leverage our next generation wide-body aircraft to increase premium revenue. For the first time in 2022, and Glen mentioned that, we will fly our Delta premium products on all transatlantic flights, and we plan to roll it out across our entire international long-haul network by 2023. If you look at what we're doing in South America, the partnership with LATAM will be game-changing. Once approved, the JV will give us meaningful access to South America, and it will give us a path to increase revenue and to improve margins moving forward. In Asia, we will leverage our decade-long transformation, and we are well-positioned today in Japan with our strong base where we have centralized our operation in Haneda.
In China, we have a great partnership with China Eastern that is strengthening access at both Shanghai and now Beijing with the new Daxing Airport. We have a great partnership with Korean Air, which is providing unparalleled access to Southeast Asia, and it will provide even more benefit once their merger with Asiana gets approved. When you look at all of this, it's very promising. In many cases, all these new partnership and opportunities are still at a very early stage with a long runway ahead to create value. In summary, we are very well positioned with our international platform to provide our customers with amazing connectivity and the best possible service that we can. The customers will benefit from this.
As the demand keeps recovering, it will give us the ability to keep driving our international revenue and expand our margins moving forward. All of this is made possible by our fantastic people, a team that has a proven track record of disciplined execution and great performance. That gives us confidence in our ability to deliver and to drive superior performance in our international business moving forward. Thank you. Now it's my pleasure to turn it over to my colleague, Dan.
Thank you. Thank you, Alain. I appreciate that. Great growth and profitability there. As I get started, a couple things just to recap before I get into the financials and the value creation here. As Ed and the team have talked about, Delta is built on an incredibly strong foundation. We're executing a strategy that extends that leadership position. As Ed went through, those competitive moats have never been stronger. For me coming in, to see the operational excellence that we're delivering, it's always been a hallmark, but to watch it through this period of time, where you're widening that capability, is really good. Agile is certainly a word I've heard a lot here in the first five months, and we're staying agile, staying disciplined in execution.
Ed certainly keeps us very focused on those key strategic operating and financial priorities. We're not standing still. We need to move quickly here, accelerate the future. What I wanna do is go through these pieces here, financials and value creation, is really how does this strategy we believe really delivers a set of compelling financial outcomes and delivers real shareholder value over time, and I wanna go through those pieces. With that, as you'd expect, and you've already had questions on, three key elements, cost, cash, and capital.
On cost, when we go through the components here, and I'll take a lot of time here, it's really talking about how do we stand up and really scale, and you heard talk about the scaling of the operation over time, while delivering that operational excellence and improving the underlying productivity of the workforce to better than 2019 levels. We have to do that by balancing priorities. You have to deliver the execution every day. You've got to deliver for the customers. We want to invest in our employees through this period of time, but we also want to maintain that competitive cost structure. As it relates to cash, here, a competitive cost structure coupled with what Ed and Glen talked about, Alain talked about on the revenue side.
This is where it comes together as it relates to margin and margin extension, profitability that drives cash flow. This certainly, like operational excellence, has been a foundational item of Delta. If you look back, 2017 to 2019, $22 billion of operating cash flow, $7 billion annually. Those key ingredients, it's this team here that did that. Those key ingredients are still in place, and I'd actually argue they've been enhanced since that period of time. Related to capital, there's no doubt that balance sheet health and strength is foundational to the Delta team. It's a clear priority, paying down that debt, getting investment grade, firmly square investment grade metrics, while improving return on invested capital to mid-teen levels.
Those are really the important three building blocks that I want to spend time on and go through. Before I go through each, just to recap on the targets that Ed talked about. As it relates to our objectives, we're confident as a team that we can deliver financial outcomes that are better than 2019. As this demand environment normalizes, we will make consistent progress along the way in each of the years. As we talked about, disciplined on capacity restoration, but growing those diversified revenue streams provide the foundation for over $50 billion of revenue. That's $3 billion higher than 2019. Non-ticket revenue, as Glen showed you, will be 25% of that.
That foundation, getting margins back to above 20%—at or better than 2019 levels operating margins, provides the foundation for greater than $7 a share of earnings. With that, you generate operating cash flow at or better than 2019 levels. That provides the fuel to reinvest back in the business $4.5 billion to $5 billion. Also, that free cash flow then is available to continue our journey of paying down debt, strengthening the balance sheet through this period. Cost. What we're trying to do here is provide you a few different lenses into cost, give you the transparency. It's certainly, there's a lot of moving parts here, and the environment's dynamic, so it's constantly moving. I wanna start first with the unit cost progression.
As you know, delivering on cost is foundational to delivering on our overall financial objectives. If I start in 2021 here, and you look at the cost execution, up 11% to 2019 on 30% less capacity, and I think that's important from that perspective. It's also been foundational for us to be profitable here in the second half of the year, that performance, and being more measured than the industry as it relates to restoration. We will make progress next year sequentially, be up 7% to 10%. As we progress, you'll see that progress through the year as we put more capacity in place and get more efficient, maintenance stabilizes. Then we'll make sequential progress as we go through 2023 and 2024, where we get additional benefit from scale and efficiencies.
As Ed talked about, we'll end in the low single digits, but the workforce productivity, and I'll peel this apart for you, will be better than 2019 levels as we go through these pieces. This cost progression is not based on growing. It is about restoring the airline. Here, what we wanted to do is give you three components, and each one of these I'll drill down on. I'm not gonna go through the specifics of the numbers and the progression, but I want you to have it as kind of a framework so that you can see. We wanted to be clear on what our transition costs are. What is it really costing us to restore and rebuild the airline? We'll break down the underlying business and give you what we believe are four very important drivers as we progress forward here.
Then the last one is where are we investing? We're investing in the customer experience, operating expense into the customer experience, into the brand preference related line. We'll go through those key components. Here it shows you the progression of how this progressed from 2021 through 2024. The first one, it's an important one, the transition cost. You know, for this, certainly proud of this team. I didn't get to experience the entire taking down and standing back up of the airline, but when you look at the operational execution through that period of time, this was no small feat related to it. In 2021, we certainly have learned a lot. It's been challenging, but there's been a lot of learnings along the way. In 2021, we'll spend $900 million to do that.
Four-point impact as it relates to our unit cost. A lot of that was driven from the reactivation of aircraft. Reactivating over 30 aircraft. Also, the actual hiring, training activity that went on through the year. As you go into 2022, that will step down. It'll moderate. $380 million, little bit more first half loaded than second half loaded. About 60% in the first half, 40% in the back half, and then we expect all this to sunset as we enter 2023. Now, an important one here. Really frame it as the underlying business, but there's really four drivers to speak of. The first one is really the most important driver that you see in regards to leverage. This is the scale and efficiency that you get over time as you restore that capacity. Just give you example.
You see here in 2021, 13-point headwind. Go into 2022, four-point headwind. That nine-point difference, that's on 30% ASM growth, going from 70% restored to 90% restored, is the primary driver there. Second one, in both scale and fleet, I'll talk more about on subsequent slides, but we've already talked a little bit, everybody's touched on the re-fleeting and up-gauging and simplification of our fleet. Here is where you can see the actual impact build over time, from that. The third one is maintenance. We certainly had a benefit in 2021 related to maintenance cost. Given the depressed flying during the pandemic, our first half maintenance expense, this year was down 45%, so a significant benefit as we enter the year. We expect that to normalize.
As we get into 2022, the underlying fleet will be consistent from the 2022, 2023, 2024 at 2019 levels as it relates to maintenance. There is one exception in there. We introduced our CRJ-900s significant amount of 130 aircraft, I think, we introduced from the 2007 to 2009 time period. All those aircraft major engine and airframe checks are coming into service. We will service those aircraft pretty consistently over the next three years, 2022, 2023, 2024. That will add a point related to the maintenance expense. The last one here, again, we've talked a little bit about this. This is about the supplier management and the Delta workforce. Here we procure over $10 billion of goods and services, and it's also the Delta workforce.
Here is where we capture the anticipated inflation related to the supply base and the escalation related to the workforce that Ed mentioned. You can see over time how that grows to a four-point headwind in 2024. I think what's really important here is the bottom. You can go see the seven-point change over time related to the underlying business, and this component is 1 point better than 2019 when you get to 2024. That big number on there as it relates to scale and efficiency. Here, this is really getting the leverage out of the fixed cost of the business, the underlying infrastructure, the asset utilization, and also getting the productivity out of the workforce. Give you example. As you think about our underlying workforce, bringing people back, the hiring that we've done. Today, we're not at 2019 levels of productivity.
As you go through this plan, we expect to be there as we exit 2022 and enter 2023. You get back to those levels. As you exit 2023 and go in 2024, we expect to be more productive. Thus why you're seeing the four-point benefit down there. That's really the component. Scale is significantly important here, but also the workforce is really important here. This is really a point that I've thought about in regards to Delta culture. A real focus on that operational excellence, but a real mindset around continuous improvement, constraint theories you talk about and applying, and also innovation.
When you couple that culture and that focus with really an industry leading profit share plan, you get real alignment on the right operating outcomes and the right financial outcomes associated with that, and that's an underpinning of this. Fleet transformation. Glen, on this really has three benefits, as we go through this. We accelerated. Ed said four-year acceleration, 200 aircraft that we retired. We're getting into the new narrow bodies that we've been taking delivery of. The next generation of wide bodies here. You get the revenue benefit from having up-gauge and that premium product. You get the non-fuel CASM benefit from the simplification that we talked about regarding training and efficiency that you're taking out of the system. The third benefit that you get is fuel efficiency. This grows to an eight-point impact.
We will exit this year right around 5%. First half was highly benefited given how we flow. If you really look at third and fourth quarter, around 5%. That will grow one point a year as you go through 2024 as it relates to fuel efficiency. Big point piece there. Hopefully related to underlying business, breaking it down in those four buckets really gives you the context of the moving pieces, allow you to understand the dynamics as we progress through this period and improve our underlying cost structure. The next big one is investments, and Glen covered this and quite a bit. This really, the biggest driver here is related to the airports. The generational redevelopment of LaGuardia, JFK, Salt Lake City, LAX, bringing $13 billion of assets into service from 2020 to 2024.
This certainly has a cost impact. You can see that as we progress over time here in regards to the point impact related to that. But you have to look at the relative CPE advantage that we have. We will maintain that relative CPE advantage, and as these facilities grow, we think we can enhance that throughout our network over time. Second one, clean. During the pandemic, we stood up industry-leading clean operation. This is focused on the customer. It's focused on our employees. It's about the brand preference for Delta and the investments we're making around there. We continue to invest in the resiliency and the automation of our technology, both in servicing and selling, but also into diversified revenue streams. Building out cargo, building out MRO, and scaling and investing in those operations.
That really takes you through the components of cost. Transition cost, the four big components related to the underlying business, and then the investments we're baking back in so that you can understand the underpinnings of that unit cost progression as we go through the next three years. This is also where it really gets exciting. You bring that cost structure back together with what Glen talked about, which is where we're going related to commercial side and unit revenue. It's really not one or the other. You really have to optimize both of them together to drive the margins that ultimately optimize the business.
Here we think with those that we can be in the mid-teens% on operating margin, and that ultimately provides the operating cash flow and the fuel that allows us to reinvest, strengthen the balance sheet, but also reinvest back in the business. Restoring the balance sheet. Certainly a journey here. With that operating cash flow, clear objective, $15 billion by 2024. That's just a way marker. We're gonna keep going related to that firmly investment grade. Ken and the team have already started that journey over the last 16 months. Retired over $12 billion of financial obligations related to that. This summer, the team contributed $1.5 billion into the pension plan. We are now fully funded related to cash contributions to the pension plan.
Also, a number that you may look at on the balance sheet is the GAAP net pension liability. Coming into the pandemic, it was about, average about $6 billion. We expect to exit this year right around $2 billion. We expect that to go to zero over this period of time. A real focus back on Delta in regards to hallmark of strong balance sheet, strengthen the position here over time, but we're also doing it in a way where we haven't diluted shareholders. We're allowing them to participate in the full upside of the business. Little bit now on investing. We've talked about CapEx, the $6 billion here. This gives you a view of where we were running coming into the pandemic on average.
Ed talked about the significant actions that we took to preserve cash. Radical restructuring of our order books during those periods of time, reduced CapEx significantly, $5 billion. We're now starting to take delivery of those aircraft. We will take delivery of about 75 aircraft this year. CapEx will moderate as we go, 2023 and 2024. Over this period of time, it will average about $5 billion, which is on par with where we were coming in. I think an important point is one that Glen had mentioned around fleet count. We will get back to fleet counts as we exit 2023, beginning of 2024 from that perspective. We're confident that this investment supports our mid-teens return on total capital for the business. Certainly not a straight line between here and there.
We've talked about we have to continue to be agile and manage the volatility. I think this team has demonstrated that we have the tools. Certainly two of the big levers that we have is CapEx, but also the fleet. We can certainly flex that, depending on the pace, the shape of the demand environment, and we will do that. We're also paying cash for our aircraft, thus building our unencumbered assets. We expect that to be $20 billion by 2023. When you go back to where I started related to the Delta, you know, positioning here. It's really in a unique position. I have a strong conviction. I know we as a team have a strong conviction in the future here. We think this unique position with this compelling strategy really provides us the leadership to extend our leadership position.
It is really built, and I know everyone's mentioned it, on the Delta people and the culture, but that's certainly foundational. You do that, drive the industry-leading margins with strong cash generation. It allows you to strengthen the balance sheet while further reinvesting in the business for both growth and productivity. That's where I think you get the compelling set of financial outcomes and the real shareholder value because you get sustained earnings per share growth and free cash flow generation. That's from me, so maybe open it back up for everybody else. Back to questions. Are we bringing the chairs back? Okay.
Before we start, I just wanna officially welcome Alain and Dan to this session. I thought both of you guys, seriously, this is a complex business.
It is.
Both of you come from very different industries and backgrounds. I think you've done a nice job in your inaugural, and hopefully we'll give you a second shot here next year.
Yeah, maybe. We've still got a lot to learn.
Keep it going.
Still got a lot to learn.
Hey, how are you doing? Brandon Oglenski from Barclays. Thanks for doing this and taking my question. Dan, it looks like if I'm interpreting the charts right, obviously unit costs will be up next year. But looking at 2023 and 2024, I think the objective is to actually get that down from where you were in 2022. Is that correct?
Correct. Yes. Sequential improvement each year.
Okay. I think you guys had mentioned earlier that there's assumptions baked in there on not just normal labor inflation, but potentially a labor deal. Is that correct? Can you elaborate on that a little bit?
We're not.
Yeah.
We have our labor assumptions in there. You can understand we're not gonna share those.
Yeah.
Oh, all right. One last from me then. On free cash flow, I know the target's to be, you know, free cash flow positive by 2024. But should we think that is a linear progression throughout this time period? It looks like your CapEx is gonna be a little bit higher, upfront. So can you talk about the cadence of free cash flow and then, you know, what levels you could pay down on debt here or is this, you know, more baked in that your debt will come down later in the model here?
Yeah. We certainly are heavier on CapEx in the first part versus as you see us come down. Operating margins expand over a period of time. You will start to make progress on debt in both 2023 and then additional step down in debt in 2024.
Hello, Mark Streeter from JPMorgan. Curious about the environment in ESG. We didn't spend a lot of time on that in the prepared remarks, and I'm wondering how it sort of fits into CapEx and the CapEx plan, the ever-increasing focus on carbon. Have you thought about, you know, how that impacts the fleet plan in terms of the pace at which you wanna re-fleet and bring in new technology aircraft? That's the first question.
You wanna take a shot at that, Dan?
Well, there's no doubt that the fleet strategy is one element of our sustainability strategy and the efficiency that it drives. That has been the foundation. There's the simplification point. There's, you know, the competitiveness of the product, but it's also the sustainability side and the efficiency of it. You saw that in the savings, and that will continue to grow as we bring in next generation aircraft, retire older aircraft, being foundational. That's certainly not the only element of this. We talked about a big part of this will be also around sustainable aviation fuel, and that's gonna take an ecosystem to bring that together and make that work. That is something else that we're really focused on. We also know there's gonna be other innovation in the industry that's gonna require quite a bit of collaboration and a lot of government support through the process.
That's right, Dan. Nothing in here, Mark, is being driven explicitly at ESG in terms of trying to kind of get ahead on the challenges we face there. We know over time we've got opportunities to invest. We don't have or some of the other things that you hear a lot of press releases about here embedded, and we don't see that in the horizon certainly over the next couple years. My strategy, my thought, personal thoughts, I'd much rather be a fast follower than an early adopter.
Yeah.
In a lot of those spaces. In the timeframe we're talking about the next three years, you're not seeing any explicit other than the investment, by the way, which is a very, very big one to offset the investments in offsets for our customers.
Just to follow up, how are you thinking about the pace of cash deployment to pay down debt and what you need to see in the market before you get even more aggressive? You've already done some liability management. You've already started that process, right, of paying down debt and unencumbering assets and so forth. Are you waiting for example, international to pick up before you get even more aggressive? What are sort of the gating items for that, Dan, going forward?
Ken and team have, they've got a targeted plan of how we'd go about it and which step we'd wanna do. We pick our spots, right? There was, you know, in the beginning of the second half, a window we thought it was smart based on use of liquidity at that point in time. We'll do it. We always are looking at, you know, what's the market environment look like? What's our confidence in our outlook? I think as we come through 2022 here, we'll just continue to roll with that as we progress through 2022 and into 2023. Be opportunistic.
Hey, good morning. Thanks, guys for the presentation. Great job. Dan McKenzie with Seaport. My question really ties to international and what's embedded in the plan in terms of the pace of the recovery. Of course, today is the biggest question mark, just given the testing requirements.
Yeah.
Given the JVs, given the international relationships, you know, is the opportunity for international to grow at a faster pace than domestic? You know, ex-U.S., you know, what corporate travel trends are you seeing in your partner hubs? London, Mexico City, São Paulo, Seoul. You know, is there signs of pent-up demand there that would point to a faster revenue recovery than what you're seeing domestically?
Maybe I'll take a stab at that, as we mentioned earlier, we have planned for an 85% recovery in the transatlantic for the summer. Conversely, in the Pacific, we're still down in the 30s and 40s. Again, we don't know when China will open. We don't know when Japan restrictions will come off. We don't know when that whole environment will change, but we do think it's out further in to at least the second half of this year. At which time, I think we have the capabilities to accelerate our international growth to be higher. We have a lot of flexible airplanes that are still in the domestic system that could come out and fly internationally. We're committed to seeing the demand materialize before we commit to the reallocation of airplanes.
I think when you look at our long-term plan, we do assume that international at some point here in the next couple years starts to grow at a different measure than domestic, and we'll be ready for that.
Yeah. Thanks.
Hi, it's Hunter Keay from Wolfe Research back here. Thanks. Just a quick clarification. Dan, that's gross debt to EBITDA or net debt to EBITDA, the leverage targets? I know it didn't say net, but I just wanna make sure.
The, um-
The leverage targets of 2x-3 x. We can get back.
Yeah.
Certainly.
Adjusted gross debt c alculation that you go through that comes
Gross debt.
Right out of the rating agency calculation.
Okay. That's cool.
Yeah.
Is there anything sort of funky or weird you'd wanna flag for us on working capital over the next maybe 6-12 months around maybe like breakage or loyalty or travel credits? No, no? Okay, that's fine.
No.
You're shaking your head. Last question is, how should we think about maybe any aircraft purchase campaigns or any RFPs you may have to issue over the next one or two years? It may not impact the two to three-year CapEx guide, but just any sort of longer term narrow body replacement needs that you may need to think about over the next year or two. Thanks.
I'll take that.
Yeah. Why don't you.
You know, we're always in the market trying to figure out if there's opportunities. Clearly the vast majority of what we have on the page for the next three years are committed. We have placeholders if we have opportunities to engage, but there's nothing in there.
[Bill Mastoris] with Baird. Question for Dan. In your unencumbered asset number of $20 billion, does that include the pay down of secured debt? That would be my first question.
If we were to pay down secured debt, those assets then are freed up and then are available and treated, and we count those in the unencumbered asset bucket.
Okay. As it stands right now, you're not including the pay down of
We would.
Your debt?
We would.
Other than EETC pays.
Yeah. We wouldn't signal exactly what we'd pay down and when we'd pay it down. That is something that we'd look at based on every opportunity on where do we wanna go to pay down debt. All I'm saying is the mechanics, if we were to pay down secured debt, that would come out of that and go into an unencumbered asset bucket. Yes.
Okay. Second question, would you care to tighten up maybe some of the operating cash flow numbers for, let's say, 2022 and 2023?
Not yet.
We're not at that point, Bill. We're giving you the roadmap. We're not ready.
Exactly.
We're not ready to give you all the [crosstalk] I know you had to ask.
Next.
Thanks.
Thank you very much. Steve Trent from Citi. Nice to see you guys again. Ed, thank you very much for the color you gave earlier on foreign equity investments. Maybe kind of a question for you and Alain. When you think about those foreign equity investments, how are you thinking kind of high level about, you know, goalpost about what sort of ROI you're getting on those? And then the second question may be more for you, Alain. When we think about overseas investments, what's the high level view of how you're balancing, you know, new equity investment versus doing something to expand your SkyTeam collaboration?
I'll take a first shot and Alain, you can add to it. When we made these decisions on all three partners, as I said, we were objective. We looked at it through the eyes of an owner, not the eyes of a partner, 'cause we still have partnerships that we could maintain. We know there's enormous strategic value. There's a customer seamlessness and the ability to influence direction from being on the board and being inside the companies. That did not factor in any of the ROI calculus on the investments. We have the business plans. We have a five-year look. As you can appreciate going through very public bankruptcies, both of LATAM and Aeroméxico. There's a lot of detail available. Virgin [ Atlantic] , that was an internal restructuring, b ut.
Yeah.
W e have good confidence that this will be well all three of them will be over the timeframe allotted, well north of the average ROIC we project for the company during that timeframe.
Your question as it relates to the difference between equity position or the SkyTeam and how we navigate between the two, I would say, I mean, you're talking about different layers now. You know, SkyTeam is like a frame, first layer of connectivity. A joint venture is much more integrated. When we have an equity position on top of that, you accelerate the value creation. You amplify it. I mean, that's what I mentioned earlier. The equity position, they actually strengthen our commercial joint ventures. They enable us to do more, to better connect the world in a very cost-efficient and capital-efficient way. On that, equity are an amplifier, and to Ed's point, they bring other benefits.
Now, in some cases, they enable new partnerships, you know, and they bring having a seat at the table, you know, gives us the ability to influence some very critical decisions, sometimes corporate decision, strategic decision, financial decision. I mean, it is the ultimate lever to create value when you sum it all up.
Hey, it's Conor Cunningham from MKM. Just on the cost side, I think the risk/reward right now on your network is all international. I think it would be helpful to talk about just changes in capacity and how that impacts CASM ex. I would think that if you were to, you know, take out a point of system capacity with all that drawdown coming from international, it has a larger impact on CASM ex. Is there any rule of thumb to how you think about that dynamic? Either, I mean, even if you were to bring back capacity at a quicker rate, like I would think that'd be higher benefit from that perspective. Is there any thought process around that?
Yeah. It's a little bit where do you bring it down from and where do you put it? That's always something that Glen and the team take a look at. When we adjust in a near-term basis, put volume in or take volume out, I would say it's about 40%-45% is the variable nature of it. Certainly, if you did that over longer periods of time, especially on a big structural step-up or a big structural step-down, it would look a lot different.
Thanks. Good morning. Myles Walton, UBS. Dan, could maybe add some color following Conor's question. Between 2022 and 2024, in particular in the underlying business and the scale component, subcomponent that you've done a really good job of breaking down, but-
Yeah.
The thing is you broke it all down, so now I can ask the question.
Exactly.
800 basis points. You have an 800 basis points swing there, on scale. How does that look 2022 to 2024? Is 2023 relatively linear, and does it feed mostly off the international question?
It is ultimately the step-up. You get a step-up in. You get two dynamics that are at play here. You get the restoration of capacity going up again in 2023. As we said, we could fly at 100% added in there at that point. You get that element of it, and you start to pick up the efficiency of the airline workforce being at 2019 levels. Those are really the two components in there. Then when you get out into 2024, it's really at this point it depends what we wanna fly. It's that balance of we know there's four points in there of productivity, and it can be on a side of we know that there's productivity that we can get out of the system, but we also know that there's benefit from scale. It's a balance in that relating to that .
You know, one way to think about it between both you guys' questions there, you know, Glen. Correct me if I get the numbers wrong, but you know, domestically, we expect to be largely restored this year in 2022.
Yeah.
I'm not sure if it's gonna be the summer or the end of the year.
Yeah.
Some flexibility around that. All the forward-looking growth largely is international. Our ability to kind of
Sure.
Tweak that to demand set, and we'll be making decisions as we go, but that's how you can kind of think what the scale efficiency, what's gonna come out of international versus what domestic.
One, as we said earlier, it's mostly the Pacific.
Yeah.
It's long haul, it's the Pacific, and hopefully that gets back to being more open. We have those great partners that Alain alluded to that we wanna actually grow in the Pacific when we have the Seoul hub up and running. Right now, even if those countries were open, the Korean/Asiana hub is largely still not restored. Hopefully, that all comes into play in 2023. If it doesn't, we'll have a modification to the plan, and we'll reallocate the assets as best we can, but they will be heavily skewed domestic.
Yeah. Just one quick one, Glen. In the chart you had on fleet simplification, you had eight fleet families in the future. Is that in assuming the 757 or the 767 is no longer part?
Well, ultimately, neither of those will be in the fleet.
Yeah. Yeah. Is eight fleets assuming a new family?
It would assume the existing families. I think, was it a 2030 number? Yeah. Yeah. The future.
Future.
I think it was a 2030 number, and it did include some [crosstalk]Eventually, we hope there's gonna be a new opportunity somewhere.
Yeah.
We'll see.
Yeah.
Okay. We'll quickly take a virtual question from Catie O'Brien at Goldman Sachs. She has a question on what are the gating factors to bring back shareholder returns? Is it $15 billion in adjusted net debt, or does it need to be even lower?
You know,
Well, that's the new guy.
What's that?
Well, that's the new guy.
Yeah. It's something that we really haven't spent a lot of time discussing and deciding on. There's no doubt that we want to get $15 billion in firmly investment grade, and that's the first way marker. Once you get past that, then we'll reevaluate and look at all our alternatives.
You know, one of the things that we spent a lot of time, as hopefully you can appreciate, putting this plan together, not just with ourselves, with our board.
Yeah.
with all of our leaders. One of the questions around how do you frame the question about bringing the debt levels down and securing that financial foundation, which is one of our-
Yeah.
One of our most, right? I mean
Absolutely.
We have to do it. Do you look at the metrics or do you look at a number?
Yeah.
There's certain people who wanna look at metrics. I like to look at a number. Because I said this to our board, at a certain point, all CapEx is good CapEx.
Yeah.
Unless you're anchored. We're anchoring on $15 billion. You've seen us do it in the past. You know, we said a few years back, you know, $10 billion of net debt. We were ruthless, and we weren't gonna take our eyes off that or start to open up the aperture until we got there, and we're gonna be the same way around that number. We'll be. You know, $15 billion, is it $12 billion? Is it? I don't know.
Yeah.
We need to get to $15 billion first.
Cross that line first.
Thank you. Ravi Shanker from Morgan Stanley. A follow-up on international. I think it's pretty clear there is a lot of pent-up demand on the international side, but for international to be a structurally more profitable business going forward, a lot of that depends on the competitive environment in the space. I think you had said that the U.S. airline industry was treated very differently than some of the international airline sectors. How would you characterize the competitive environment in international? Do you have a tremendous opportunity to gain share given a lot of your competitors internationally are wounded, or does that make them a little more desperate and kind of, you know, be a little more aggressive on fares when that demand does come back? The second question is for Dan.
I can maybe back into this, but if I can ask you explicitly, just on PRASM. What's your assumption for PRASM in 2024 and how versus 2019, and how much of that is mix versus price?
Glen, why don't you take this one?
Glen, why don't you?
Sure. I'll try to take a stab at the first one. First of all, nobody really has a crystal ball. We know most what's right ahead of us, and what's right ahead of us is the summer of 2022, which we know the most about. We are seeing a very favorable at a macro level, capacity level from the industry. That's a quite big positive. While somebody in an earlier conversation was mentioning that the A380, some carriers chose to put them back into the North Atlantic this summer. Two of the major operators. Yesterday I read that the last A380 was being delivered as of yesterday, right? Generally, the bigger airplanes are coming out of the sky, not going into them. Air France, as you know, Lufthansa, as you know, has retired all the A380s.
I see a period of time here where not only is the competitive environment good, but the average aircraft gauge, while ours is going up, the industry's may be actually coming down. I think that will favor us in the short to medium term. Beyond the medium term, the other good news is that the production rates for international wide-bodies are low. You know, those things tend to stabilize the environment over time, and I think that's another thing we could point to beyond the medium term that says alarms that you would look at is if they go up to the production levels of the wide-body fleets again. For the short and medium run, I think we're in a very good spot.
Related to the TRASM question, it is when you look out and took you through the diversified revenue streams, the loyalty growth. It's really driven. As we built the plan, we built it more on that than PRASM improvement.
Doug Runte with Deutsche Bank. Maybe an extension, Glen, of what you just discussed on network and fleet. Your strategy on narrow bodies is fairly consistent with what we see with competitors. You're up-gauging and taking a look at opportunistically gently used narrow bodies. Your strategy on wide bodies, and by extension intercontinental, is quite different. You're up-gauging wide bodies where others are downgauging and even using narrow bodies as surrogate wide bodies. You're taking a look at a number of used wide bodies where others have said they wouldn't take them for free. What is it about the network, the strategy, your skill set that has you pursuing such a different strategy, it seems, on the wide body and intercontinental versus your competitors and peers?
Glen?
Well, first of all, ours was the smallest gauge internationally to begin with, and we had really skipped a generation in terms of investing in the new generation airplanes. I think that is a huge opportunity for Delta moving forward because we had very relatively high unit cost airplanes that were at the end of their useful life, mainly in the 767 fleet, which we're calling our flex fleet. As we continue to opportunistically decide whether or not we're gonna check those airplanes, do the engine checks or whether we're gonna retire them, that's what's providing us that ability to flex up or flex down, depending on how actual international travel demand comes back. But on the acquisition, since we were the smallest, of course we're up-gauging to get that efficiency.
I think when you're looking at the problem with the A380 and that in particular is that that was a widebody that had higher unit costs and higher trip costs, which is why they don't make it anymore, right? There's no position in the world where you would not make a trade of lower unit cost for higher trip costs. That's being that we have these great hub positions on the coast, that's the play for us over the next couple of years, is get the lower unit costs on the and the more efficient widebodies, and with those premium products, generate that revenue premium similar to what we did domestically. Then I just say with the widebody used acquisition, that's opportunistic.
We've always shown an ability and a desire to take advantage of dislocations of fleets that we're investing in in the long term. Coming out of the pandemic, there were gently used three, four-year-old airplanes that were quite close to our standard configurations and just needed an interior that we saw in the marketplace. I hate to speak for Ed here, but he said that to our board, "This is capital we're gonna spend anyway, and we're getting half off." Who wouldn't do that?
Yeah, anybody that wants to give us airplanes for free, we'll take them. But in all seriousness, Doug, I mean, many of us have been around the industry for a long time. There's cycles. Domestic has been the cycle for the last five, six years. Earlier part of the last decade it was all international, and those international margins were crushing the domestic margins.
Yeah.
You know, international is now out of favor. Aircraft aren't being produced. Aircraft are difficult to produce. You know, you can see a run here that, you know, the narrow body's gonna start to run its course with where all the production's heading, and international is where you wanna be. There's balance. You know, it's not one, it's not all the other. It's trying to stay a little bit ahead of the curve, which is why we're also keenly interested in making sure our partners are doing what we need them to do collectively, you know, in a bigger ecosystem. We don't need to do all the flying. We want to do a fair share of the flying, but they can be doing the flying.
We fly far more than any airline to our partner hubs, and we leverage, take that risk off by doing that, and it's also generated, you know, significant rewards at less risk.
Yeah.
Mike Linenberg here, Deutsche Bank. Two questions, one sort of quick one, Dan and maybe Alain. The investments in LATAM and Aeroméxico, I realize, it's open to interpretation, whether or not you account for under the equity method. Will those, the 10% and 20%, will they either an investment and/or equity method like, I think Virgin's the other one that you have accounted for under the equity method? Are you gonna run it through the P&L?
Those will be. Well, we don't have control.
Well, Aeroméxico will be equity.
At equity.
LATAM will be the cost.
Will be cost basis.
Okay, great. Then just onto the airport piece, Dan. I mean, you talked about, you know, cost per enplanement, and obviously that's a big issue across the industry. Everybody's dealing with this inflation on the airport side. You even mentioned that you're bringing on $13 billion of new assets coming online. These are big projects. They're in expensive cities on one hand. On the other hand, these were built and designed by Delta. When we think about it on a cost per enplanement perspective, will you have a meaningful cost advantage in these airports with your new facilities, or will you be sort of on average, or maybe are you paying more? Where are you coming out on that front? Thank you.
Well, if I could take that and maybe Dan can add into it.
Yeah. Yeah. Yeah, exactly.
I think we are really excited about where our competitive cost position is gonna be in the medium long run. One is inflation is happening real time, and if we were to go and build those terminals now, they'd already cost significantly more than what we've invested in them. That's gonna work in our favor. The second thing that's gonna work in our favor, and I'm gonna talk about two specific projects. One is the terminal one in in JFK, which I believe is a 24-gate facility that is going to cost upwards of $9 billion.
Yeah.
We can't wait for that to open. I'm sure it's gonna be absolutely beautiful. The other one that we're excited about is the $8 billion redevelopment of Chicago, and we'll see if they bring that in on budget. We have two very competitive hubs in Detroit and in Minneapolis. I love to tell the folks in Minneapolis that every time Chicago spends money on a development, it makes Minneapolis move further south on the map. The CPEs for all of those complexes that are connecting are gonna be, I think, significantly advantageous to Delta with a great quality product that we have today without any significant further investment.
I think on a relative basis, while it will be a challenge for us as they open up in this next year and we're not growing, over the long term, we are gonna wind up in a great competitive position that we want to take advantage of.
Yeah. The only thing I would add is coming in, and I didn't appreciate this prior, but the fact that Delta leads the development into construction.
Yeah. I shout out.
I'm blown away by the capability that this team has and the discipline that they have and to control it, to control the design, to control the execution, to be able to control the schedule. Glen said he was at LaGuardia. I was there. You go through with Brian and that team what they did and how they flex. I mean, it is very much another piece that makes Delta different. You ultimately win out over the long term because you get the right product at the right cost, and it makes a big difference.
These are airports that are designed by an airline. Unfortunately, a lot of the airports that the municipalities create is to generate revenue for the municipality, not to support-
Yeah
The airline. Fundamentally different philosophy.
Just different.
You'll see it show up over the next few years.
Really impressive.
Okay, that wraps up our second Q&A session. We'll now turn it back to Ed for closing remarks and to introduce Steve from American Express.
Well, I already see Steve back there. Steve, come on up. You don't need a big introduction. In fact, you put a tie on, so that's good.
Apparently I'm not getting one.
I haven't seen him wear a tie in like.
Hey, pal.
Years.
Good to see you, man. Hey, Dan.
Good to see you. How are you?
I'm good. You good?
Okay, we got a hot start here. We're gonna go right into it. This man doesn't need a big introduction, certainly not in this town. He's the Chairman and CEO of American Express, it'll be four years, hard to believe.
Four years, yeah.
In February.
Yep.
Four years. Wow. They didn't think you'd make it.
No, they didn't. 37 years and, you know, we just ran out of candidates, so you know.
Exactly. That's awesome. No, he's a dear friend, but he's an even better business partner. When you think about companies that are on the leading edge of innovation in, certainly in FinTech and the platform, that Stephen and his team is driving around digital, around new forms of payment, about creating a premium experience coupled with that, Delta could not be aligned with a better partner. The values that we share and how we go to market. Stephen and Stephen and I, we got to know each other.
You could do my review for my board, actually. That was really good.
Okay.
I liked that. Yeah.
Okay. Well, to that point, yesterday I spoke at Steve's leadership and he interviewed me, so you know, we're kind of.
Well, what's interesting, I was telling my wife this today. This is the fifth time I've seen Ed in 30 days.
Mm.
I haven't seen my wife that much in 30 days. She's a lot better looking than Ed.
That's fair. But when you think about our companies, when you think about American Express, when you think about Delta, when you think about what we spoke on this morning about a premium experience, a trusted consumer brand, a brand that transcends the airline space, I could not imagine two better companies aligned on that purpose. A lot of the work we're doing to invest in brand, to invest in premium, is because of the relationship.
Mm-hmm.
With our good friends at American Express. Steve, thank you.
Oh, my pleasure.
Thanks for joining us.
To be here. It's a different group of analysts that I would normally have an opportunity.
Well, they may wanna buy some AmEx.
You know, we'll see.
You never know.
We'll see.
You never know. Well, I wanna start off talking about the partnership. One of the things we're very proud of is the unique nature of our partnership. All airlines have credit card partners. I think many times they're somewhat transactional. I will tell you personally, and I've been around this space for, you know, over 20 years working with American Express, at one point ours was very transactional. It's morphed over the last decade to be very strategic. Speak to the unique nature.
Yeah.
Of what we create together.
Well, thanks. It's a pleasure to be here. I had a leadership meeting yesterday and we're sort of reversing roles a little bit. I was interviewing Ed a little bit. You know, when you look back at American Express and at Delta relationship, it goes back 64 years. You know, it started from a merchant perspective. 25 years ago, we got involved from a co-brand perspective. You know, now it's co-brand, it's business travel, it's leisure travel, it's Membership Rewards, it's lounges that we share, and it continues to go on and on. When you look at the two companies, we share the same values.
You know, I was saying yesterday in my own leadership meeting. You know, values are an interesting thing, because a lot of people put those values on a plaque and they put them on the wall. You know, when the chips are down, that's when you really look at values. Our values, the first thing for us is it's all about our colleagues, right? You know, the first thing is you gotta take care of your colleagues, 'cause you take care of your colleagues, they'll take care of your customers. There's no better example than during a pandemic, you know, with the no layoffs, right? I mean, there were no layoffs. We had no layoffs. I mean, that is, those are values to really value your employees.
When you look at customer, we put customer at the forefront of everything we do. We're all about experiences. You know, when you look again at the pandemic, that's what it was. When you look at this unique nature of this particular relationship, and Ed talked about it. You know, we're in the co-brand space with lots of different entities across the world. Some of them are transactional and that becomes disappointing. But this is not transactional. This is really a strategic relationship. You know, you sign a contract. For us, we sort of put the contract in the drawer and we look to do what's right for the customer. When you look at our customer base, boy, we overlap pretty nicely. You've got the number one airline and you've got the number one credit card, and that's a pretty special place to be.
That's a 1 + 1 = 3.
Yeah.
Or four.
That's why I didn't major math. Yes. 1 + 1 = 3 in this case is really, really a good thing.
Yep. Speak to the importance of the Delta relationship within American Express.
Yeah. You know, what's interesting is, you know, Ed said this, we have become dear friends. I took over four years ago, and I think I had met you once prior to that. I was purely the mister inside. They didn't wanna let me out in public.
You were in the basement. I knew you.
I was in the basement.
I knew you existed, Ed.
You know, with the jet engines and so forth. That run American Express. What happened was there was two phone calls I made the second day that I was named back in October of 2017. The first one was to Warren Buffett, because if that one didn't go well, there'd be no more phone calls to make. I called Ed. The first person that I went to see, and with my team, was Ed and his team. Because it is a critical relationship. It is the most important and the broadest relationship that we have. It's one that we continue to nurture. It's one that drives tremendous value for us, not only with those cardholders who are Delta cardholders, but those cardholders who hold our Platinum Card and our Centurion Card.
It gets back to the fact that when you think about values and you think about the customer base, they are so intertwined and so special. You know, the American Express team and the Delta team, if you were in a room, you couldn't tell.
No.
Who was on, who was wearing what uniform. Especially now with everybody with jeans on all the time. You know, it doesn't make much of a difference. You know, that's the reality. The reality is that they look at this as we are, you know, here to drive this relationship forward. The other important thing, and this is very different than other relationships, it's not my customer and it's not Ed's customer. It is our customer. That's how we treat it. We make decisions based on what's best for our customer. Sometimes those decisions may not be the best at the moment for one of the partners, but in the aggregate it's best for the customer. If you treat the customer right, good things will happen overall for the partnership.
Okay. If you look at our relationship over time again, I've been, you know, with Steve's various predecessors and teams over 20 years following this. You know, there was a good period of time, 10, 12 years, that we were just very focused on whose customer it was. It was unclear. Is it a Delta customer or is it an American Express customer? Both teams had that struggle. I would point Steve to your first trip, one of your very first trips down. I welcomed Steve down and I was looking forward to spending some time. I said to Steve, I said, "Steve, we have, you know, the two best, you know, card provider, got the best airline. Don't you think we should have the best co-brand, period?" Steve said, "Absolutely." I said, "Well, we don't.
Yeah.
We don't. At that point, it kind of dawned on everyone, we gotta go fix the economics to make that incentive so that we're truly aligned around that customer.
That's really important, right? I mean, you can sit here and, you know, I always tell my team, because we always get asked about what the discount rate is in our business, you know, because that, people look at that as a. You guys don't care about discount rate. I'm talking to Dan over there in finance. Don't worry about it. You know, they talk about that, because they look at it as a measure of sort of marginal profit. The reality is, making 300 basis points on 0 is not really a good answer. Making 100 basis points on a lot is a much better answer.
I think that, and this, you know, this relationship, I mean, you know Glen and Doug Buckminster, who runs my card business, and Dwight who's in the back with the rest of the people in the team. The relationship that Ed and I have transcends throughout the organization. I think that's really important because we win together in this. And I think that's important. We fixed the economics. Said, look, one of the first things that we did, and I think this has played out brilliantly for us, especially during the pandemic, you know, we extended our deal, you know, in my first year. We extended this out till the end of 2029.
What's really interesting is if we hadn't done that, we would be sitting here now thinking about RFP, thinking about all those things, and not thinking about the customer. Now we are sitting here thinking about the customer as opposed to slowing everything down, worrying about, you know, who's gonna get this basis point and that basis point. Ed and I developed a pretty good rapport just over that first 12 months, and we basically said to the team, "You got 90 days. Go out and do it." That's what we did and I met you in Detroit where you were on your way to China, and we finalized the whole thing and that was early 2019 and off we went.
That was fabulous. The last couple years, I know how stressful it was for you and our company. When you go inside your boardroom and you see your airline partner is on its knees, what was the board's response knowing that you had just signed this rich new deal with us? Was there ever a moment of doubt or was there ever.
No, I think, you know, we got a pretty savvy board, right? You know, you have one or two board members that'll always, you know, be an outlier, which is really good because you want contrarians in the room. You don't want everybody sort of, "Oh, well, he said it, so it must be so." Yeah, you had a few, but the reality is and look, while I haven't been in charge for 37 years, I've been in this business for 37 years. You know, things happen, but people will return to travel. I mean, we saw that after 9/11. We saw that after the financial crisis when people, you know, didn't have maybe as much funding. We are a society that has become globally intertwined. Basically not traveling is like ripping somebody's heart out.
You cannot imagine not traveling. The reality is what I had said to the board is, you know, "Look, I don't know when we're gonna come out of this, but now because we've signed this deal, we can actually focus on coming out of this and being stronger." What's interesting is, you know, Warren Buffett owns 20% of American Express, which is a nice hedge, you know, against activist investors and other kinds of things, but we're like-minded. He's got a little bit more coin in his pocket, but we're like-minded, you know?
You know what we are like-minded around is exactly what Ed is like-minded around is too, which is we focus on making sure we take care of the brand and we also take care of our customers. During the pandemic, when it looked bad, we were talking to each other every week during the pandemic and, you know, I thought my situation was bad because I had a point in time where I had one day I was down 50%.
I remember.
Ed said to me, "I'll take it." You know, "I'll take it." You know, the reality is we both decided though, and this is why the values are so important, we're gonna invest in the customer. You know, he did that with, you know, extra safety, blocking the middle seats, and we did that in extra value injection within the product, including the Delta product that we have. We put extra value in it because people were still using that product. We made sure we invested in brand. You know, you had a few board members that. I said, "Look, the reality is we're a 176-year-old company. You don't remain a 176-year-old company by managing for the next 9 months." That's what we did.
No, the reality is this was, as I look back, extending our relationship and, you know, in hindsight it looks good. It was probably the best decision that we made because it gave us the opportunity to really invest and grow this business right now versus let's do the kabuki dance, right?
Yep.
I mean, let's see. We'll get the networks in, do this, do that, and I think we shocked everybody when we extended it.
Yeah.
I know we shocked our competitors, which was good.
We're working well together. I'm gonna talk about the recovery in a second. We shared with our owners, our investors here that we have a goal to get to $7 billion. You know, in 2021 we're around $4 billion, a little over $4 billion. Pathway in the $5 billion+ range next year in terms of this is the contribution of remuneration not necessarily the P&L. Takes a little bit of time to come through the P&L.
Mm.
What's your confidence in us hitting that $7 billion number in the next couple years?
Yeah, look, I'm very confident that we're gonna hit that number. You know, what's interesting is I say we're very confident in hitting that number, and that's a good thing for me, because this is a good deal for both of us. I am happy to pay, you know, the remuneration of $7 billion. I look forward to doing that and.
Would you go more?
No. Well, yeah. Listen, the nice thing is I'd love to pay more because what happens is so much of this is built on volume.
Yeah.
Much is built on getting more cards. If you look, I think you showed a slide today. In November we're up 22% over 2019. When you look at our results, year to date we're over 2019. We're gonna end with the most volume that we've ever had, and we're on a really good glide path right now. The reason we're on that good glide path is because this product is not just used on Delta. In fact, less than 10% of the volume actually is on the airline. This is a product that is used broadly.
You see 70% of the spending is goods and services which is why the value injection that we did during the pandemic, whether it was some dining credits for takeout or grocery credits to put on there, the extension of the travel certificates, that's not in a contract anywhere. That's just good business between two good business partners, and that's what was really important. Yeah, I'm really confident that we're gonna make it because I believe we're gonna grow at a really good rate next year. Remember, in 2019 we were growing at 11%, which is a great growth rate.
Yeah.
We're on a glide path right now, and I think we will, we'll definitely make that $7 billion number.
That's great. That leads me to. I showed a slide earlier today as part of my presentation that kind of dissected spending. We know the consumer has accumulated a tremendous amount of wealth. $2.5 trillion.
Yep.
I s the general estimate that people are using. We know the spending rates have been high because of that wealth. We know they've gone deeply into goods versus services because of the pandemic. Our expectation is that services are gonna start to catch up and then start to potentially even over time pass goods. Can you speak to that? You have good insight into the consumer wallet.
Yeah, we look at it, and typically our business is about 70% what we would call goods and services. We used to call it non-T&E, but it seems so defeatist. We changed it to goods and services. Took us 40 years to do it, but we changed it. Then you have travel and entertainment. Travel and entertainment, you know, hotel, airline, restaurant, car rental, that was about 30%, overall. Right now we're probably running at about 80/20 or so. You're seeing travel spending down, and we've talked about this, approximately 20%. You know, we've said by the end of the fourth quarter we'll get to about 80% of our traditional T&E spending. We're really seeing a boom in goods and services.
What's really interesting as we look at it, a lot of that goods and services spending was spending that we didn't have, okay? So, I'll give you an example. We didn't get maybe as much cell phone service. We didn't get as much, streaming on our card and things like that. We may not have had as much groceries. So a lot of the moves that we've made with the portfolio were to get people to shift their behavior. When we talk about shifting behavior, from one card to the other card. The reason for that, and this is why, you know, these cards are so important, is people love to accumulate for those trips that they wanna take. They wanna accumulate for status. They wanna.
Which I think is gonna become even more important in, you know, as we move forward, and they want to accumulate for their rewards overall. I think that's a permanent shift. Having said that, you look and say, "Well, the travel's gonna come back." If you look at the profile of our customer, we are taking share, I believe, from other cards because we never have 100% of somebody's spend. If we can get to 5%0, 55%. I have 100% of my spend. It makes sense. We don't get 100% of everybody's spend. If we can get up to that 55%, 60% of share of wallet, you're now moving some goods and services, and with travel coming back it'll be a tailwind for us. That's why we're confident that next year we'll actually be able to retain some of the growth rates that you're seeing right now in the portfolio.
When we're talking about the recovery, we spent a lot of time this morning talking about the shape of the recovery in terms of demand for our business, for the airline. I don't think there's a whole lot of pushback that consumer demand is pretty strong. There's pent up. There's new wealth. There's new opportunities, new categories, premium consumer that we've really haven't invested as much in that we're investing in and w e see k the growth. The big source of debate, and there's a 1,000 different opinions, is around the business recovery in terms of business spend. What's your view on how the business recovery spend in our business will shape?
Yeah. You know, look, I think that's been slow, right? I mean, the business review is slow. Let me talk about it in the context of the card, and let me just talk about it in the context of sort of the macro. I'll go micro to macro. When you look at our card product, the majority of our cards, the Delta American Express cards are consumer cards.
Mm-hmm.
Right? They are consumer cards. We have small business cards, a very small percentage, but they do punch above their weight.
Mm-hmm.
They probably punch about two to three times more than a consumer card does. We really don't have a lot of corporate. We don't have any corporate cards, Delta corporate cards. I think as you look at the portfolio, I think we have a huge opportunity, and we've talked about this at our meeting a couple weeks ago. We have a huge opportunity with small business because small business today represents a small percentage of the overall T&E spending, and it also represents an even smaller percentage of the travel spending.
In your portfolio?
In the American Express Delta card p ortfolio.
Right, right.
Huge opportunity for us, and I think that's gonna be a big tailwind for us 'cause we're gonna get focused on that.
The macro on that is pretty hard.
The macro on that is. Look, the macro on that from a small business perspective, small business has been probably the most resilient segment that we have had. They're down a lot less than you know, our corporate business from a T&E perspective. They are coming back, and it's been really good credit quality. Because when people think about small businesses, you tend to think about the restaurateur, you tend to think about the small retail shop in your neighborhood. It's the lawyer, it's the dentist, it's the architect, it's the engineer, it's the HVAC. And let me tell you, those guys were busy, and those gals were busy during this pandemic, right? Who didn't have something go wrong with their air conditioning, their heating, or what have you during the-.
I saw more electricians and air conditioning people in my house than ever before. Which I questioned my wife on, but that's another story. You know, as you move along, corporations are still not back, right? They're not back in full force. Some of the banks are back, and I think that will come back. It's gonna come back different, and we've talked about this. I think you're gonna have a much more virtual world, but it's probably gonna mean different travel, and it's probably gonna mean even more connected. 'Cause the reality is a more virtual world, I believe, will actually lead to more travel. Now, that may seem like.
Mm.
Something that is completely crazy, but the reality is because you're not seeing as many people. The people that were based in New York, the people that were based in Atlanta, the people that were based in Florida may now be based in Colorado, may now be based in California. They're gonna have more reason to get together, okay? Because they're not seeing one another in the office. I think travel will change. The other thing that's not gonna change is customer travel. There is nothing like getting in front of a customer. I don't know how you close. You know, there's stories of heroic deals and you closed over Zoom and so forth. I was at the Business Roundtable meeting in Washington last week or the week before, and you know, I saw 200 CEOs that I haven't seen in person, and it was energizing.
Yeah.
It was energizing. I think a lot of CEOs walked away saying, "You know what? We need to do more of this.
Yeah.
It's not there yet. Our large and global, you know, business is down. We're probably at about 50%.
Mm-hmm.
O f where we were. I think it's gonna come back. Does it come back by the end of 2022? Does it come back by the end of 2023? I think that's anybody's guess. The death of business travel is completely exaggerated.
Yeah. I completely share your view. I think anything that enables connectivity is gonna grow travel. It's gonna be good for our business, and that's whether it's video conference. We went back and we studied cellphone. That's kind of an interesting analog. Back in the mid-1990s when cellphones gained popularity, and over that 10-year period, what happened to travel during that period? Travel expanded because of cellphones, because people wanted to connect even more, because they had more opportunities to connect. It's a supplement. It's not a substitute for a lot of what we do.
No, as I say to my team, "Look, there were really good things about being in person. There were some really good things about being virtual. Let's take the both of them and put those things together." I think that's what'll be interesting.
Last question, then we're gonna go to the floor for questions from our investors. What are some of the biggest lessons? You know, we all talked about lessons learned these last couple years. When you think about American Express specifically, what are some of the lessons that you've learned as you've led through this crisis that could be instructive for this room?
Yeah. I mean, you know, well, the first thing that you know you learned is when you're making a decision here, really be open to change. I remember March 15th of 2020. In the morning we were sending out a memo that was talking about we're gonna go to red and blue teams, or green and blue, whatever it was. By the afternoon, it was maybe come in once a week. By the end of the day, it was stay home until further notice, you know. I think you really have to make sure you're not only listening to your customers, but you're listening to your colleagues, and you're really taking in the external environment in a full way. It's not a weakness to change a decision. It's not a sign of weakness.
It's actually a sign of strength. It shows confidence. We've had to change course many times. Your colleagues and your customers are a lot more resilient than you actually think that they are. They are resilient. If you stick behind them, they will stick with you, and I think we both did that.
Mm-hmm.
We both said, "We're putting a stake in the ground about our customers." That's what we did. You gotta be agile. You really have to be agile. You know, everybody will talk about being agile, but agility means, you know, going down a different path than you would've gone before. Again, being able to change your mind. The other thing is, I think we democratized a little bit more decision-making. What I mean by that is, you know, it used to be. I give you a funny, it's a funny story because. Well, it was funny to me, so I was yelling.
We had to change some terms and, you know, we deal with regulators like you deal with certain issues that you have to deal with, and we had to change terms, so we had to send out two letters to a card member to change the terms. They had to get there simultaneously. Well, that's easy. Put the two letters in the envelope. You know. I said, "Well, get people." You can't get people together 'cause it's, you know, COVID. Put it. How long is it gonna take? Eight weeks. Eight freaking weeks to put two letters in? We wound up getting the programmer in the room, and this was on a Tuesday. We had the letters out on Friday. You know, you play this game of telephone in an organization, right?
Where the SVP tells the VP, who then tells the director, who tells the manager, who forgot what the SVP said, so you gotta go all the way back. We wound up having the programmer. When is the programmer ever in the meeting with the CEO? Now, this CEO happened to be the CIO at one particular point in time. Still, I said, "Bring me the person that has to code this." The democratization of this, and what I mean by that is bringing the right people in the room. Stop with the hierarchy. Stop with the nonsense. We're doing that on an ongoing basis.
Sure. We're doing that with our teams collectively too. We wanna hear from our teams at all levels, and I know.
Oh, yeah.
We both bring them .
Look at the meeting that we had. It was, you know, we had about 20 people there, and it was all levels.
That's right. All levels. Great. Okay. Well, let's open it up to Q&A from this group.
Thanks very much. Hi, I'm Helane Becker with Cowen. Nice to have you here. Here's my question. You just talked a little bit about corporate, big corporate, and you mentioned smaller companies like lawyers and so on. What's the opportunity set for SMEs over the next few years? How do you see that working through both your networks?
Yeah. I'll take the first shot at it. From an SME perspective, you know, American Express is the number one small business issuer in the United States. In fact, if you add it up, the next four issuers, we're still bigger. We know small businesses. The reason we know small business is because of the product that we have, and the product that we have is one that provides them with no preset spending limit as opposed to a line of credit, which is really good if you're a small business from a working capital perspective. I think what we need to do, we focused a lot from a consumer perspective, I think there's tremendous opportunity for the two brands to work even more closely together on penetrating more small businesses. You know, we talked about that at our last meeting.
Yeah. Helane, you know, we talk about corporate travel. Steve, you're back there, correct me if I'm wrong. I think the total number of corporations included in our corporate is like 1,500. Something like that?
Right.
1,500 companies. That's it. Everything else is SME. Right. I mean, think about the scale. In small and medium business, given where we're focusing a lot on the larger spend, 'cause you can capture it more cleanly, you could RFP it easier. There's a lot of work to do, and we haven't had the orientation. We've had some products out there. We've been kind of mindful of it, but didn't really understand it. Now, you know, we're deep in that space, and we're developing products together with Steve and his team but also with our own loyalty.
We're working together on it.
I think that's, I think the next 12 months, that's where the real opportunity is for it. That's why I happen to be bullish that by the time, as I said earlier, we get to 2023, early year, midyear, I don't know when, that we're gonna have, you know, total business back to 2019 levels.
Hey, it's Conor Cunningham from MKM. Card spend's been incredibly resilient during the pandemic. Just seems like the driving factor in the outperformance is just the way that customers are engaging with it. Curious to see how Amex plans to position the co-brand card to continue to morph into this everyday use card rather than just a travel type of card.
Yeah. Well, I mean, I think that journey is well underway, and the train has kind of left that station. I mean, we're 70% of the volume is on goods and services and not travel. Now it's probably more 80%. I think we're gonna continue to do that, and what you do is you add more benefits, and you continue to prop up the value proposition, so that it has benefits that encourages spending in those particular categories. But I think the other place that we'll be looking to hunt even more is with millennials.
You know, one of the things that we've had a lot of success in, and we've had a lot of success from an American Express perspective, and when you look at our, we talked about this in our third quarter results. 75% of our gold and platinum card acquisition were millennials. You know, 50%, quarter to date, millennials are spending 50% more than they did in 2019, and that stat is not just an American Express overall. That's an American Express co-brand Delta stat as well. I think we, you know, as we talked about focusing on small businesses, and they use this card to run their businesses, and that's still an opportunity to get more.
I think we've done a really good job of positioning it to everyday to everyday spend. What the pandemic has done is accelerated the shift from cash and check to card. You see these card numbers going up. The question is how much actual incremental spend and how much is being cannibalized from cash and check? Go to a ball game now, go to a stadium, go just about anywhere, nobody takes cash anymore. Try and cash a check. I mean, forget about that. That's, you know, what we're gonna continue to focus on.
Hey, Savi Syth from Raymond James. Just this is a bit more of a rudimentary question, and you actually partially answered it already. We've been surprised by just how much, you know, the airlines have done a good job in Delta in just getting signups. You know, what was driving that trend in kind of the U.S. here to see that level of, you know, more and more people signing up for cards? Because it's a fairly mature industry and a penetrated market. You know, as you partially answered this before, like, past the pandemic, you know, what are the factors that might change that? It sounds like it's gonna accelerate.
Yeah. I think it's gonna accelerate. Let me take a step back. The reason you do these partnerships for two reasons, right? You take two great brands and two great products, and you put it together and you get a great experience. Now that's what we call value proposition, right? That value proposition of what American Express can bring and what Delta can bring, we think is better than other co-branded value propositions. What you do is, the reason you do these particular deals is because it helps from a distribution perspective, right? Because you have a targeted audience and you have eyeballs that you can control through various outlets within the entire Delta network, whether that be at the airport, online, et cetera, et cetera.
Our view is that, and I think you mentioned this that a third of the SkyMiles, probably the active SkyMiles participants have the card. We have a lot of area to hunt in. You know, when you look at our product line, the refreshed product line, we have four products. We have an entry-level Blue product. We have our Gold product, which allows you to earn even some more miles. We have our Platinum product, which gives you some more miles and gives you some lounge access at a reduced rate. We have our Reserve product, top of the line, which if you're a real frequent traveler. We can bring people along a journey from a fee-free card to a fee card.
You know, we're out there and modifying these value propositions. I believe, look, I'm biased, but I believe Delta is the best airline in the world, and all you have to do is look at the statistics. You have what I believe is the best credit card in the world. You put the two of them together and we're gonna hit over 1 million cards that we acquired, over 1 million in 2019, and we'll be exceeding that number as we move into 2021, 2022 and beyond because we're really focused on it from a team perspective.
Good afternoon.
Okay.
Sorry. It's a lot of hands.
Yeah. No, that's fine. My name is Jamie Baker. I'm employed by one of your competitors. Delta knows where my wife and I are gonna be in July. Notwithstanding my employment, Amex knows where I'm gonna be, what I'm gonna spend, and what my spend patterns have been in the past because it is your card that I use primarily for travel. Is that knowledge? I mean, this seems pretty valuable. You know exactly what I'm gonna be doing and how I like to spend. Is this knowledge-
It's a little creepy advantage .
Is this knowledge being fully leveraged, and if not, when will it be? And do those benefits accrue primarily to American Express or to Delta? What would the split be hypothetically?
Well, I would say, you know, look, we're on a journey as everybody else is because what you're talking about is, you know, merging that data. So for example, if that trip that you're taking on Delta is bought with an American Express Delta card, then, you know, the reality is we know when and where you're gonna be there. You know, when you think about offers that we could potentially make, and so who benefits by that? Both of us benefit by that because I'm gonna get to spend, Ed's gonna get to spend, we're gonna get more loyalty.
That's where the whole digital journey comes along, and that's where we really need to do, continue to do more work in the app because we're not gonna send you a coupon, right? I mean, we really, what we wanna do is send that either to the Delta app or to the American Express app and integrate that in. The teams are looking at that right now because our next big journey is, how do we technologically do that to make it easier to communicate? Because that's the holy grail, right? The holy grail is to know where you are, like Google or you know, anybody else, and then give you an offer or a recommendation that you say, "You know what? I use the American Express. I went with Delta. I use the American Express Delta card, and I got an offer for a restaurant.
I got an offer, you know, for a retail shop or something like that. Look, you can go into the Amex offers today and look at all of those offers, which are, a lot of those are curated for individuals, but we can do the exact same thing with the Delta American Express card as well.
My question is more, is there a lot more to come or you?
Yes. We're at the beginning of this journey. Oh, yeah. We're at the beginning of this journey. 'Cause I, you know, look, if there's not a lot more to come, I'm disappointed.
We have a shared interest in this. We have a lot to learn from American Express. They're much further ahead of us in terms of overall experience management, but we're investing heavily, and we've got some very interesting technologies that we're out deploying. We'll be talking about those next year as they come up with great. It's beyond just making offers. It's about the experience itself and, you know, the last time you flew, this happened. Sorry, Jamie. Let us do this for you real time, right? We're already doing a lot. A lot of it's around having a singular view of that customer. Architecturally, we're not ready to pull it all together, but we're working with some very, very interesting technologies that we both share and we both.
Well, the interesting thing is with the deal that we have, which goes all the way almost to 2030, investment makes sense, right? I mean, you really, you're encouraged to invest together to do that. That's what happens when it's a strategic relationship versus a transactional relationship. That's what happens when you have relationships and culture at the top that merge because you don't mind, you know, it's not, "Oh my God, if I invest in this, is it throwaway investment? No. That's not how we think about it.
That's why we talk about Delta long term ascending, just an airline. I mean, we're a travel company. We're a consumer brand. We're trusted. We're aligned with American Express and partners, and we bring value to you, whatever you want to do.
Thanks. Duane Pfennigwerth.
How much do you pay Isaac to get the mic? I'm wondering. He just, he walks very deliberately to certain people.
He does.
He was taken care of before.
Upside surprise. In that basement with the jet engines that you were in, I assume you have some macro folks, and you have a good view into the consumer. If you could, to what extent would you rank sort of categories that massively over-indexed through the pandemic? You know, categories where you're like, "Geez, I don't need to spend any time there," 'cause it's obviously gonna come down relative to where it is today. Is there any category that you would be more excited about relative to travel from an upside perspective?
What's interesting, the obvious category that over-indexed during the pandemic is online. Any kind of online spending, right? I mean, that's happened. Our customer over-indexes more than the bank card customer by a lot. Maybe almost twice. You look at restaurants, we over-index from a restaurant perspective as well. Obviously, you know, we over-index from a hotel and we over-index from an airline perspective. I mean, that's what the American Express customer looks like. During the pandemic, we saw an increase in customers that were into streaming services, which have become even bigger. We got a big bump in that, and I think that will continue.
Same thing with wireless, which just didn't make a lot of sense, but it did bump up. Supermarkets, especially online delivery. Online delivery of restaurants. I mean, when you look at restaurants right now, restaurants right now are back. I mean, the ones that survived are completely back. But we don't look at it individually from a restaurant perspective. I look at it from a category perspective. From a category perspective, takeout and online dining is through the roof and has sustained that. But the in-person dining is also higher, okay? You know, their biggest problem right now is getting cooks and waiters and things like that. I think, you know, those are the categories that we have and that we'll continue to focus on.
You know, high-end retail has always been a big category for us as well. You know, that's pretty much what our consumers look at. Very different from a small business perspective. You'll see advertisers, service providers. Amazon Web Services is a big one as well. That's how we see it.
Hey, Steve. Kenny Dichter, Wheels Up.
Oh, Kenny.
It's good to see you, Steve.
How are you?
Last time I saw you was at the Masters.
Yes, that was true. You were walking around.
Just a quick thought about the way you described that cell phones and how it was gonna affect travel and then Zoom. You know, one thing as the father of three daughters, you talked about millennials, and I would say even younger, Gen Z. Both of you have said the word experience a bunch of times. I'm the biggest believer in the world that we're in the experience economy. When I think about Snapchat, and I think about TikTok, and I think about Instagram, and I think about Facebook. You know, to me, my daughters, when we travel somewhere, I'm not sure it's even about the travel as much as it is about the post that they're figuring out and what they wanna do.
What kind of insights does Amex have and the influencers and everybody that's moving around and traveling on this next generation, which I think is super bullish for where travel, Delta, and where Amex ends up.
Well, I have four girls, so I'm one up on you. Three are millennials and you know, yeah, and one is a snowflake, I guess. That's what we call her anyway, so. I guess she's Gen Z. You're right, it's all about the experience. You know, my two older ones, my 30-year-old and my 26-year-old, huge platinum card holders. You know, it's all about the experience for them. It's all about checking into the hotel early and having a late checkout and getting a free breakfast and doing that. Then it's access. You know, it's not only experience, but it's access. Whether it's access to a show or access to something that you know only we can provide.
I think when you think about these two brands and what we can do together from an experience perspective, it's gonna be huge. Which is why I'm really encouraged, you know, as I look at the American Express card base and I look at, you know, my proprietary business with 75% of my acquisition in Gold and Gold and Platinum being Millennial and Gen Z, and we continue to increase that. You know, with Delta as we continue to move on, that's where I think a lot of people thought that, you know, the American Express card was your father's card, right? It's not anymore. The American Express Delta card is not your father's card. It is your card to unleash a whole world of experiences. 'Cause you're right.
I mean, nobody can eat a meal without taking a picture of it first. I mean, the food gets cold, right? 'Cause you're too busy taking angles of how you're gonna take those pictures. So I think it's all about experiences, and that I think will serve our joint interests very, very well. You know, it's obviously serving me on the other side as well.
Hi. Back here, it's Hunter Keay at Wolfe Research. Steve, nice to meet you. Thanks for doing this. Some people in, on our side of the industry have suggested that the marketing component that you pay Delta is some crazy margin, like 90% margin, and Delta just like banks it to the bottom line, like free profit. The question is, does that bother you when you hear that? Do you believe that? And then the second part of the question is, what is your expectation that Delta does with this money? The marketing component of the money that you give to them.
What I would say is there are a lot of things that bother me when people say things. That's not one of the things that bother me.
Would you say it's true?
Look, the reality is, I'm not gonna get into the individual financials, but as the Delta co-brand card does well, I do well. That's really important to me. From a marketing perspective, what I expect from my partners at Delta is that they create the best experience, and they have the same joint incentive that I do to acquire more cards, and to drive more spending. What I would say is we are totally aligned in terms of the outcomes that we want, and where the investment comes from is kind of irrelevant. When we make investments, whether they be co-brand relationships, whether they be individual card relationships that we do, we have an ROI that we shoot for and, you know, you just look at our return on equity, and you can see we're getting it.
Delta's the biggest partner that we have, and so if it wasn't a good relationship on both sides, I wouldn't be here, and I wouldn't be smiling.
All right, thanks. Then just another quick one. How many people sort of trade up? What's the sort of life ecosystem going?
Yeah.
From the Blue Card to the third.
It's a good question. We do a pretty good job. I don't have the percentages off the top of my head, but it is part of the strategy. It is part of the marketing strategy to do that because that's where you look at how people use the card. That's why I introduced the zero fee card and then you say, "Hey, look, this is. I'm not getting as many." Now every card we have you get two times whatever you spend on Delta. But then as you move up you can get on dining, you can get on hotel, and so forth. If you start to travel more, it makes sense for you to get the Platinum Card or it makes sense for you to get the Reserve Card.
That's where with information you could target people to say, "Look, you could by by upgrading this card not only do you get you might get a welcome offer, but what you're also gonna get is you're gonna get access to the lounge. You'll get access to the lounge with the Platinum Card. It's $39 to get in. However, if you get the Reserve Card, which was as we charge $4.54 now, you get you can go to a lounge anytime you want, and you can bring two guests." How you use the product, which is exactly what Ed knows and what I know, is that's how we can really market. That's hopefully that's some of the how to use and some of the marketing money as well.
Okay, we have time for one more question. Go Ravi.
Thank you. Maybe we can end with a bit of a longer term question. It's to both of you, so I'd love to get each of your views on this. You have a long-term contract that goes out to almost 2030. My view is that both your industries are gonna see some significant technology disruption in the next decade. Obviously, we're already seeing that with payments with things like crypto and digitization and ESG in the airline space. How relevant is that for each of your respective businesses? How much do your card members care about ESG footprints of airlines? How much do your customers expect innovative new technology solutions from Amex and your partners? And how do you think that influences the relationship over the next decade?
Well, look, I'll start. I think from an ESG perspective, I think when you look at millennials and Gen Z, they cared very, very deeply about it. I think, you know, what Delta is doing and what it has committed to do I think is right aligned and that bar is gonna keep getting raised over time. You know, this is where values come in, right? You know, we both talk about being, you know, good citizens in our community. You know, it's one thing, as I said to my team yesterday, it's one thing to put that on a wall, it's one thing to put that on a place card, it's another thing to live it.
I'm confident in Ed and the management team and how and what Delta's mission is that they will continue to be good citizens in the community in which we live and work. They've demonstrated that, and I believe they will continue to demonstrate that. You know, I'm not concerned about that.
How was the question about crypto?
Yeah. You know, look, I'll give you a long answer. It's two minutes, so this could be a filibuster. Look, I get asked about crypto all the time, and the reality is I'll take it to a different level. You really gotta think about digital currencies, okay? It's just not about crypto. When you think about digital currencies, you got three types. You've got cryptocurrencies, your Ethereum, you know, Ripple, you know, obviously Bitcoin. If you look at the market value of all that, it's about $2.4 trillion, $2.5 trillion today. Maybe tomorrow it's $2.3 trillion, and it's $3 trillion after that. Then you look at gold, and gold is probably worth about $12 trillion. Then you look at the M2 money supply, and that's about $145 trillion.
It is really hard for anybody to see cryptocurrency actually becoming a fiat currency that is accepted as a medium of exchange. You cannot have a value of something on a Friday when you get your paycheck be $48,000, and then on Monday it's worth $36,000, and then Tuesday it's worth $60,000. I don't know how people can live like that. That's an asset class. The second one is stable coins, okay? That's where you have people like Facebook with Diem. You've got JPMorgan Chase has a stable coin, and so forth. The reality is those things will ultimately be surpassed by central bank currencies. There will be central bank digital currency. Why? It actually becomes a national security issue.
China is really moving very, very quickly from a centralized digital currency, and they'd like nothing better to have everything traded in the Chinese RMB, right? I mean, that's what they'd want. The U.S. government needs to come up with their own digital currency, and I think the Fed is thinking about that and working on that because you need the dollar, I think, to be the medium of exchange, the international medium of exchange. That's what'll ultimately take over. Now, why do we need a U.S.-backed digital currency?
The reality is it's not gonna change all that much, but you need to be able to operate in the new world, and you'll get rid of a lot of the intermediaries in the banking system and so forth, and you'll be able to do more cross-border payments. But it's really just gonna be another form factor of how we transact today. How many of you use cash today? How many of you write checks today? The reality is all you do is ledger transfers today from your bank account to pay another bill, and you do debits and credits. My belief is digital cryptocurrency is here to stay. You will see cards that provide rewards in cryptocurrencies. You might even see us use Membership Rewards to buy cryptocurrency.
In my opinion, it's not gonna take over from a currency that we will all use to transact. Having said that, and then I'll stop, but having said that, we're aware of everything that goes on. We look to play with everybody. I got investments in digital, in cryptocurrency companies, in stablecoin companies, because we wanna learn. The reality is that when you look at what's happened in fintech, there's been a lot of disruption in the space, but with the disruption comes opportunity. When you look at a company like American Express, where we have a balance sheet, a brand, and we have scale, melding that with sort of fintech-type capabilities and fintech companies can give us an advantage, which is why last year we bought Kabbage during the pandemic.
We look to partner with a lot of these guys, and if we can come up with something that, you know, again, gives us a one plus one equals three for the relationship, we'll do it. That's my long-winded cryptocurrency.
It's a great, that's a great filibuster. I'll give you 30 seconds on the back end. Our customers are the same customers. You know, they care about all the things he talked about. They care about sustainability. You didn't hear us talk a lot about ESG today because we wanted to be very focused on our recovery path. Don't let that, you know, kind of fool you to think that we're not all in. Candidly, we haven't talked this entire year much about ESG for that same reason. It's been about how do we survive? How do we get through it? There hasn't been a platform to really go after. 'Cause when we talk about sustainability, we're serious.
It's not about sending press releases or latest flash in the pan, or I'm gonna do this, or I'm gonna do that. We want to have real development and real initiatives that we can talk to our consumers by, that we can fulfill, and we can stand behind. I'm excited about bringing Pam Fletcher on board as she starts in February as our Chief Sustainability Officer, and all the learnings that we can garner from the autos. Amelia DeLuca's here. Amelia, where are you? She's in the back. She's doing a great job leading. She's also gonna be helping continue to lead our sustainability efforts as well.
Amelia comes from the corporate sales team, and so she knows all the companies, your companies, and all the companies out there that we do business, how they're thinking about it too. We're all in. It's gonna be a big message and platform for us next year. We wanted to get through the worst of the recovery first before we launch it, 'cause we don't think people could hear, and it was just noise at a certain point. Well, Steve, thank you.
Thanks.
You're a dear, dear p artner, and more importantly, a dear friend.
Oh, my pleasure.
Hopefully you got a chance to see inside the relationship and have a little confidence as to how we're working together, how we think, and what that future holds. I think we have a long way to go to continue to develop the opportunities together. You provide us great value and great insight, so I thank you.
As do you and your team. We're excited about what's to come.
Thank you, Steve.
Thank you. Thanks.
I've got one slide to wrap it up here. Okay? Do I have a closing slide or?
Yes.
Am I done?
It's coming back up.
Okay. Thank you. You guys hear me? Okay, great. Thank you. Steve, you're staying, right? Yeah. Make sure he doesn't leave. You got one other thing to do, and I don't go. Thank you. It's been a full morning and beyond, and I can't tell you how much I appreciate you being here in person. We appreciate you all on the web, but we really appreciate the people that made the effort to be here in person to share this experience together. These are the five takeaways. I told you at the start of the day I was gonna share with these. I'm gonna close with these same things. I'm not gonna walk through them in any depth, but our moats are strong and have gotten stronger.
The industry position of leadership that this team is delivering and the agility it's showing and the discipline and the grit to deliver, hopefully, we've given you those proof points. Brand is, if you walk away with one message, this is a company very focused on driving brand preference. We drive brand preference 'cause it's about driving loyalty together with American Express, but it's also about driving broader influence within our customer sector. We do expect to be profitable in 2022, and we expect to be meaningfully profitable. Now, we'll start to give you a perspective as we go into the year as to what that means. We're not quite ready yet with Omicron on our doorstep here to say quite yet, but it'll be a year of not just recovery, it will be a year of profitability.
Our goal is to get the earnings power of this franchise, not just back to where we were pre-pandemic, but beyond it by 2024. Financial foundations, thought Dan, you did a great job of laying out the cost, laying out the detail, the transparency on the cost outlook. We've never shared that level of detail on our costs, particularly on a three-year basis. You know, we're very targeted and very focused in terms of making sure we deliver on that. We've got good line of sight. It was a bit bold to take you through this level of depth while we're still in the pandemic, but we thought we owed it to you to show you the pathway. We know it's not gonna go exactly as we'd like. Hopefully, it'll be better.
At least you know how we're thinking, where we're prioritizing, what we're investing in, and most importantly, to show the power of the Delta people and what they're delivering for this brand. One other thing I wanna mention before we go is that on behalf of all that attended here in person, we've made a donation in your name for $50,000 to the local New York chapter of Toys for Tots. So you'll be bringing Christmas joy to many children in this community. It's a special relationship we have with Toys for Tots around the country. Rather than bringing the Marines in, I'm delivering you that message, but know that you all collectively are going to be sharing a lot of Christmas joy with a lot of needy kids in the area.
Thank you for your day. We look forward to continuing the conversation over lunch, but it's just great to see you all and look forward to the new year ahead. Hope everyone has a great holiday, a great Christmas. I hope you all get some well-needed rest. Thank you.