[Presentation]
Good morning. Welcome to The Walt Disney Company fiscal second quarter earnings call. Thank you for joining us. I'm Benjamin Swinburne, Executive Vice President of Investor Relations and Corporate Strategy. With me today are Josh D'Amaro, our Chief Executive Officer, and Hugh Johnston, our Chief Financial Officer. While we intend to keep our prepared remarks brief on future earnings calls, as this is Josh's first opportunity to speak to the investment community as CEO, we wanted to take the extra time for you to hear from him directly regarding his priorities for the company.
You will notice that we've adjusted our earnings materials to shift our focus more toward The Walt Disney Company as a whole rather than its individual segments. This is deliberate, as we hope it helps explain why we believe the company is uniquely positioned, lays out our strategy, and illustrates how our various business lines operate together. We also shifted to a shareholder letter this quarter with the intent of including all the information we hope is helpful to the financial markets in one place. After Josh's remarks, we will take questions from the analyst community. With that, let me turn it over to Josh.
Thank you, Ben. I want to begin by saying just how honored I am to be leading The Walt Disney Company. This is one of the world's truly great companies, built over more than a century through powerful storytelling, constant innovation, and a singular ability to forge deep emotional connections with audiences all around the world. I step into this role with genuine appreciation, a strong sense of responsibility, and real optimism about what lies ahead. I also want to express my gratitude to Bob Iger. Bob led Disney with extraordinary vision. He led it with discipline and ambition. Because of that leadership, this company stands on a strong foundation with real momentum. I'm fortunate to be leading a company with exceptional assets, talented leaders, and a well-defined strategic direction. My immediate focus is clear.
We will execute with discipline against the plans and commitments we've already communicated to the market, staying focused on the priorities that we believe will unlock value for our shareholders. First, investing in the breakthrough creative storytelling that sets Disney apart. Second, strengthening our streaming business through product and technology innovation. Third, fully capturing the power of live sports as we continue building ESPN's direct-to-consumer business. Fourth, delivering on our bold growth plans at Disney Experiences.
At the same time, while we execute our current plan with focus and precision, we're actively laying the groundwork for Disney's next phase of growth. Disney is uniquely positioned in the entertainment industry. No other company reaches consumers to the same degree across both digital and physical environments. Our goal is to leverage that position to extend our reach, deepen engagement, and generate greater value from our world-class intellectual property.
To fully capture this opportunity, we'll embrace technology more aggressively and build a more connected consumer experience with Disney+ right at the center. However, this morning I want to stay focused on execution, how it's showing up in our results today, and what it means as we head into the back half of the year. In the second quarter, we grew revenue and total segment operating income 7% and 4% respectively relative to the prior year and outperformed our guidance for the quarter. The outperformance was driven by stronger than expected revenue growth. Let's turn to our operating results in the quarter, starting with streaming.
Our focus remains consistent, improve the consumer experience, deepen engagement, and continue building a healthy and more durable growth business. We made meaningful progress during the quarter on the platform itself with product enhancements that improve the Disney+ user experience. We were pleased with our entertainment SVOD financial performance this quarter, notably the sequential acceleration in revenue growth from 11% in Q1 of 2026 to 13% in Q2. Importantly, subscription revenue growth was driven by both rate and volume.
Additionally, we saw double-digit advertising revenue growth compared to the prior year period. We are highly focused on churn, and we continue to see the integrated Disney+ and Hulu experience benefiting retention. Disney+ has meaningful opportunity for growth internationally, and we're focused on scaling outside the U.S. We are increasing our local content investments and early results are encouraging.
While more work remains, we're pleased with the progress we're making in both the consumer experience and underlying economics. Our IP remains central to our long-term streaming success, and we continue to invest in the great storytelling, franchises, and talent that define Disney and fuel our film and television content. Highlights in the quarter that demonstrated this focus included returning series High Potential and Paradise, along with our new limited series, Love Story: John F. Kennedy Jr. and Carolyn Bessette. We, of course, see the potential of the strategy in films like Zootopia 2, which not only generated $1.9 billion in global box office, but the franchise has now surpassed 1 billion hours streamed on Disney+. During the quarter, we released Pixar's Hoppers to critical success, a strong reminder of Pixar's track record of creating meaningful original IP that resonates with audiences all around the world.
We are thrilled with last weekend's opening of The Devil Wears Prada 2. As we look ahead, we're excited about our upcoming film slate, including The Mandalorian & Grogu, Toy Story 5, the live-action Moana, and Avengers: Doomsday. When you look at our upcoming slate of franchise films, each has the potential to resonate with our fans well beyond its initial release, moving across platforms, experiences, and products in a way that deepens engagement and extends reach over time.
At Disney Experiences, we continue to demonstrate strength in the core business and make progress against our growth initiatives with strong revenue growth of 7% and segment operating income growth of 5% in the quarter. Both revenue and segment operating income were ahead of our prior expectations and represent second quarter records. Over the past few quarters, the team has successfully navigated known attendance headwinds.
We are now starting to lap these headwinds and expect attendance trends at our domestic parks to improve in Q3 when compared to the results we reported for Q2 today. Since our last call, Disney Cruise Line launched the Disney Adventure, our first ship home-ported in Asia. At Disneyland Paris, we opened World of Frozen as part of the reimagined Disney Adventure World. These are meaningful milestones that extend the reach of our brands to new markets and new fans around the world. The strong demand that we're seeing for these attractions reinforces our confidence in the long-term opportunity across our portfolio of experiential assets, parks, cruise line, and immersive experiences alike. We remain mindful of the near-term variability, are also well-positioned to benefit from sustained consumer demand for live entertainment at a scale unique to Disney.
Speaking of the power of live, ESPN continues to build toward a stronger direct-to-consumer future. Enhancements to the ESPN app, including multiview, Verts, and SportsCenter for You, are making the offering increasingly compelling for fans. As we manage this business in transition, we remain focused on serving sports fans in a way that fully captures the value of ESPN and live sports within Disney's broader direct-to-consumer offering. Looking at the first half of the fiscal year and our expectations for the second half, we're executing with focus, delivering against our stated commitments, and investing in areas that we believe will drive long-term value. As we look ahead, my strategic priorities as CEO build directly on that foundation.
Let me summarize my long-term perspective briefly here. First, creative excellence, it'll remain at the center of everything that we do. Disney's greatest competitive advantage, it's always been the quality of our storytelling and the enduring connection our brands have with audiences all around the world. Second, we have a real opportunity to deepen our direct relationship with our fans by creating a more connected Disney experience across streaming, sports, games, and experiences, with Disney+ playing an increasingly central role. Third, technology, it can be a powerful accelerant for Disney, improving the consumer experience across our business lines, driving operational efficiency, and unlocking new possibilities for creativity, growth, and returns.
To wrap up, our immediate priority is disciplined execution, but I'm equally energized about the opportunities ahead. Disney has iconic brands, extraordinary creative talent, powerful platforms, and unmatched experiences. Our job is to execute with rigor, to invest with confidence, and connect those strengths in ways that create lasting value for consumers and shareholders alike. With that, I'll turn it back over to Ben to begin our Q&A.
Thanks, Josh. We will now turn to questions from the analyst community. Our first question is from Sean Diffley from Morgan Stanley. This is for you, Josh, on strategic priorities. What are your 3 biggest priorities going forward? What are the biggest synergies between the businesses today? Any examples of how Disney can leverage learnings across its businesses.
Okay, great. Well, thanks, Sean. I guess first and foremost, what I'm focused on is executing on the priorities that we've already communicated to the market, I think this group knows these. In fact, I just hit them in my prepared remarks. First, we're focused on creating best-in-class content. We're doing really well there. Second, we're strengthening our streaming businesses and driving top-line growth and profitability as well. Third, we're continuing to take advantage of the growing power of live sports and build ESPN's direct-to-consumer business. Of course, we're turbocharging Disney Experiences all across the globe. While we're focused on executing these priorities, we're also starting to lay the groundwork for the next phase of growth. You're gonna hear more about this over time, but maybe today I'll just share some high-level thoughts on that.
First, we're gonna continue to build and fully leverage all of our IP. Of course, this starts with great storytelling, but the opportunity is gonna be much broader than that. We'll invest in both existing franchises and new IP, so that means building on brands like Toy Story, while also at the same time creating new stories that connect with generations of fans, you know, across the globe. The key here is fully harnessing that IP across the whole company. That's in film and in streaming, across our experiences and products and in games, so that each of our successes, it compounds in value over time.
Second, I think we have a real opportunity to deepen our direct relationships with our fans, and we can do this by creating a much more connected Disney experience, and we'll do that across streaming and sports and games and experiences. We'll put Disney+ right at the middle, playing an increasingly central role. Third, technology. I think it can be a real powerful accelerant for Disney. I think it can improve the consumer experience across our businesses. It'll certainly drive operational efficiency for us and then unlock brand-new possibilities for creativity, for growth and returns.
When you step back and you put all that together, our next phase of growth, it'll be centered on creative excellence. It'll be a more connected fan experience, and we'll use technology as an accelerant. I just want to be clear, as I said, in the immediate term, I'm staying focused on delivering against the priorities that we currently have in motion. Thanks for the question.
Great. Thank you, Sean. Thank you, Josh. We're gonna now turn to three questions on our direct consumer streaming strategy. First question is from Michael Ng from Goldman Sachs. Probably for you, Josh. The success in the parks was built on driving per capita and attendance through high touch, immersive storytelling. As you take the helm of the company, how do you replicate this high LTV model within Disney+? Specifically, does Disney+ become less a video repository and more of an interactive hub, including merchandise, park access, and games integration?
Okay. Well, thanks, Michael. I guess I'll start. Lifetime value is something that we're focused on across the whole enterprise. You know, you start with our fan base. Disney has, you know, the world's most passionate and loyal fans. It's something if you go to our theme parks, you see it all the time. They're a high touch, high LTV business. Our biggest fans, they come often, they tend to be repeat visitors. Now, a large number of our park visitors, they're also Disney+ subscribers, but there are millions of Disney+ subscribers who aren't regular park visitors. This is where we're focused. Our parks, they're essentially the physical centerpiece of the company, and similarly, we're building Disney+ to serve as the immersive interactive digital centerpiece of the company.
In the long term, what you'll see is those pieces of the Company become increasingly connected. When we do this well, which we will, the lifetime value equation, it starts to change fundamentally. A fan who watches a Disney film, for example, or visits a park or plays a game and buys our merchandise, it's not just a subscriber. They're in a relationship with a Company, one that spans years and can generate value across every part of our business, that's the model that we're building toward right now.
Great. We're now gonna take a question from David Karnovsky from JPMorgan. Again, I think for you, Josh. As you think about Disney+ domestically, what paths do you see to organically grow engagement? How do you think about this in terms of your own content, but also through making the platform a portal through which third parties can distribute programming?
A lot in there. Thanks, David, for the question. I'm happy to talk about engagement. I think you asked domestically, but it's really around the world. I'll start with maybe something that's obvious. It's a competitive streaming marketplace out there right now that, despite that, we saw an increase in engagement in the quarter. When we look ahead, our key drivers for engagement growth include content and product enhancements. On the content side, we're obviously gonna continue to deliver exceptional content, not just the popular franchise films, but across television and live sports and general entertainment and international local programming as well. On the product side, our team is really focused on improvements that reduce user friction, that allow more intuitive discovery for our subscribers and help users decide what to watch and to decide sooner.
You think of it like a visual homepage, easier navigation, more personalized recommendations. There's a good example of this in our video and browse initiative that launched in the U.S. back in January. What it does is it lets subscribers preview content directly while still browsing, so they don't have to click in and out of titles. Yeah, our tech team is making some really nice strides here, always learning, and they're iterating and doing a lot of experimentation. Engagement, of course, is critical to reducing churn on the service. All of the opportunities that we have to drive value at this company, reducing churn, Disney+ might be the single most significant opportunity that we have.
It's probably not surprising that I'm pushing the entire organization to prioritize against that goal. On third-party distribution, I guess that I'd position it as we're selective, but we're not closed off. The right partnerships, whether it be on content or distribution, they have to strengthen the Disney+ experience and then deepen that fan relationship. Our bundling approach inside of Disney, I think it's a good example of how that works well. It drives lower churn, drives higher engagement than any of the services if they were just on their own. We'll continue to evaluate those opportunities through that specific lens.
Okay. Next question is from Rich Greenfield at LightShed Partners. I think this is for you, Josh. You recently stated Disney+ will continue to evolve beyond a traditional streaming service to become the digital centerpiece of the company, a portal that connects stories, experiences, games, films and more in entirely new ways.
Rich's questions are, he's curious what you mean by digital centerpiece. Does it imply a shift away from third-party licensing distribution to drive engagement with Disney+? How do you think about the trade-offs of reach and exposure on third-party platforms versus keeping content exclusive to Disney's streaming platforms? The last piece is how do you reconcile Disney+ as a digital centerpiece with your Epic Games partnership that will place a Disney universe into Fortnite?
Okay. A great question, and I think as I'm listening to that, it's really three questions, I'm going to take them in turn here. First, digital centerpiece means Disney+ becomes the primary relationship between Disney and its fans, the place where everything comes together, entertainment, sports, experiences, all that converges. It's less about a product. It's a strategic posture, essentially. On third-party licensing, we've always distinguished between franchise IP and general entertainment. Franchise and branded IP stays on the platform, general entertainment, that library content can find audiences elsewhere, it's been working pretty well for us financially. On your question about Epic Games and its relation to our Disney ecosystem, Disney+ is the hub, but the hub needs spokes.
Epic gives us an interactive, gaming native environment to reach audiences that we don't currently own, and by the way, particularly younger audiences. Think of this as acquisition and engagement feeding the centerpiece, not necessarily competing with it. The roadmap runs from near-term streaming optimization and content investment through medium-term interactivity. Things like vertical video, personalized ESPN, the parks AI work, all the way to a longer-term single point of contact with our fans that drives lifetime value across everything that we're doing. The through line here is gonna be the same. Own that fan relationship. Thanks for the question, Rich.
Okay, we're now gonna move to three questions on Disney Experiences. I think for Hugh, question from Sean Diffley at Morgan Stanley. On core U.S. parks trends, can you unpack the international visitation and Epic-related headwinds that you are seeing and if they are sequentially better or worse over the last few quarters?
Got it. Thanks for the question, Sean. Answering directly, we expect international visitation and Epic-related headwinds to ease in the coming quarters as we begin to lap both of those impacts. Q2 Experiences results came in ahead of our prior guidance, despite the fact that these headwinds did have some impact in the quarter on segment OI, which was up 5%, and attendance in domestic parks, which was down 1%. While Q2 were the full impact of those headwinds, excluding just the international visitation impact alone, domestic parks attendance would have grown. Despite this, our revenue growth for the quarter was 7% in Experiences, and the lack of flow through to operating income this quarter was driven primarily by pre-opening costs for World of Frozen and the Adventure, which we won't be incurring, obviously, in the second half of the year.
We recognize that domestic attendance is an important metric for investors, and we're focused on it as well. However, as you know, we're investing to grow our global footprint, including plans to expand the cruise line fleet from 8 currently to 13 ships by 2031. Tying our guest demand to our capital plans more directly, global guests, which aggregates domestic and international parks attendance along with passenger cruise days, grew more than 2% in Q2. The good news is, as we look forward, we expect growth to improve in the back half, and our forward bookings are very encouraging as we look to the rest of the year.
Great. Another question. This is from Steven Cahall from Wells Fargo. Hugh, have you picked up any change in behavior at domestic or international parks due to the increased price of oil, gasoline? How are you managing around these risks? And at this point, do you anticipate any shift to your adjusted EPS growth guidance for fiscal 2026 or fiscal 2027 due to the macro factors?
Thanks, Steve. No, we haven't seen any change in consumer behavior from elevated gas prices thus far and aren't currently seeing a material impact on the remainder of the fiscal year based on forward bookings. Disney World bookings are pacing up strongly, and even with our 40% increase in cruise capacity, book occupancy remains in line with the prior year. However, we're mindful of the macro uncertainty consumers are facing, and we're not immune to the impacts, including how a significant further rise in fuel prices from current levels could eventually lead to changes in consumer behavior.
If that possibility were to occur, each business has levers in place to make adjustments in order to help offset those kinds of macro pressures. As we communicated in our letter, we expect 12% growth of adjusted EPS for fiscal 2026 and double-digit growth of adjusted EPS for fiscal 2027, both excluding the impact of the 53rd week.
Great. Maybe over to you, Josh, kind of last question on experiences. Looking for an update. This is from Ric Prentiss at Raymond James.
Okay.
Looking for an update on capital expenditure investment program. What are you most excited about? What have you learned from the recent openings of the World of Frozen at Disneyland Paris? When can we expect the investments to drive an inflection upward in attendance at the parks?
Okay, great. Well, first, I'm excited about a lot, so thanks. Thanks for the question, Ric. The capital investments that we're making to create these new experiences based on our most popular IP, they're obviously an important part of our strategy to continue growing our experiences business. These investments, they're diversifying our portfolio and allowing us to reach, you know, a lot more Disney fans. I was at the opening of World of Frozen in Paris in March. If you get an opportunity to go and see it, you're gonna understand why the guest response has been so great. I mean, it's completely transformed our second gate at Disneyland Paris. We have so much more of this coming around the world, and the investments are working hard for us.
I'll say that while we haven't officially announced opening dates for some of our other major attractions that are coming, we have more projects underway around the globe than at any time in our history. We're being very ambitious and very aggressive on this front. In 26, most of our forecasted CapEx and experiences includes the new ship and the ramp of major new expansions at Walt Disney World in Orlando, Disneyland in Anaheim, and at our Shanghai Disney Resort. When we think about the next decade, the majority of our CapEx is earmarked for investments that are expanding our capacity. Our business has a solid track record of generating great returns and driving long-term earnings and cash flow growth.
Each one of these investments is individually justified and designed to entertain guests for literally generations to come. I think it's worth noting that we also have a few exciting expansions underway using what we're calling a capital-light model. We've got a new cruise ship with the Oriental Land Company in Japan and a new theme park in Abu Dhabi with our partner, Miral. Finally, when we look forward, demand's healthy. We're expecting attendance at our domestic parks in Q3 compared to the prior year period to show improvement compared to the 1% decline that we had reported in Q2. This will happen as headwinds related to international visitation stabilize, and we begin to lap the opening of Epic Universe.
Great. We have two questions now on the content front. I think, Josh, this one's probably for you. This is from Jessica Reif Ehrlich from Bank of America. Josh, some of Disney's greatest growth years were driven by original IP from Disney, Pixar, and Marvel. Can you provide color on how you plan to supercharge your content division? What changes should we expect now that content is unified under Dana Walden?
Okay. Thanks, Jessica. This morning you heard me talk about how creativity is absolutely central to the execution of our strategy, and we're focused on investing in IP that really breaks through and that builds those fan connections and endures. As you heard me say this morning, Zootopia is a prime example of this. We understand the importance of investing in existing franchises, but then also taking creative risks to build brand new ones. I think the studio team's all over that. You take Hoppers as an example. This is original IP from Pixar. Great critical reception. You know, we're pleased with how fans have embraced the film and all the new characters that come along with it. Just think about this relative to original films. Pixar alone has released 8 original films since 2017.
Those are films like Coco and Soul and Elemental. When you step back and think about it, that's more than all of the other major non-Disney Animation competitors combined during that same period. You know, in an industry that's changed so much since the pandemic area, pandemic era, I should say, we've continued to make bets on original stories and characters. I think the team's doing a really great job continuing to push here. Jessica, you asked about Dana Walden as well. As you know, we consolidated our creative engines and distribution under Disney Entertainment. We did this to streamline operations, to unlock synergies where we could, and to accelerate decision making and sharpen our strategic focus. Dana's already moving on this. She, I think, is uniquely suited to lead this new organization.
She has a long track record of running high-performing creative businesses. Under her leadership, we're starting to break down silos. We're prioritizing investment and maintaining the quality audiences expect from Disney. A lot's already happened. In what is it, 6 weeks, she's already made moves that signal what's ahead. We centralized television programming within Disney Entertainment DTC, we're programming for Disney+ and Hulu while being smart about windowing content to linear so that we can expand reach and maximize monetization.
We also integrated our games business into Disney Entertainment, this creates new opportunities to cross-promote franchises and use games to extend storytelling and ultimately develop new IP. Essentially, Dana's making sure that every decision we make in content from development all the way through how we distribute, that it's optimized for the fan and for the long-term strength of our brands.
Okay. Question from Jason Bazinet at Citi. I think this is also for you, Josh. Does Disney believe there is a secular shift towards short form and user-generated content? If so, how can Disney capitalize on this shift?
Okay. Thanks, Jason. You know, the short answer is yes, it's something that we're seeing and we're actively leaning into. Short form and creative content, they've exploded in the past few years, and it's an, it's an area we're focused on because we have deeply committed fans who, you know, love our brands and our franchises and characters, and they wanna engage with them in this new way. This is specifically important when we think about Gen Alpha, the, obviously, the newest generation of Disney fans. What we're doing is we're experimenting with short form content in a variety of ways. You saw it, maybe some of you saw it in our Creators Collection initiative, which brought Predator and Lilo & Stitch creator-led videos to our streaming platforms.
We're going to continue to advance that work in the months ahead. We're also really focused on making sure that our IP shows up in relevant ways across social platforms. Probably not surprisingly, our brands have an enormous following with people around the world. Everything from short form video to music videos, podcasts, and the like. We're adjusting our own products to reflect the way consumers want to interact with our content. You probably saw that we recently introduced vertical video on Disney+, and we're still in early days here, but it's already driving deeper engagement.
In fact, we did the same thing on our ESPN app and the early performance of the ESPN Verts, it's been really promising. I think across the board on our platforms, on social, and in how we're building our products, we're trying to meet fans where they are and on terms that make sense to them. It's a great question. Thanks, Jason.
Okay. Thank you. Question on the NFL for Hugh. Excuse me. This is from David Karnovsky from JPMorgan. The NFL appears intent on reopening media rights deals. Given Disney and ESPN have guaranteed programming through the 2030 season, how do you weigh the opportunity to engage with the league now versus sitting on your existing deal until the opt-outs?
Thanks, David. you know, our relationship with the NFL is as broad and as deep as it's ever been, and we're excited looking ahead to the upcoming NFL season with the NFL Network and with NFL RedZone now part of our distribution portfolio on top of Monday Night Football and broader NFL coverage. To get to your question specifically, we haven't yet engaged with the league on early renewal conversations, but we're not dogmatic about the process, and we're always willing to have a conversation with the NFL in an effort to find new opportunities for growth.
We expect to be in the business with the league for years to come, and we'll of course evaluate this deal as we would any deal with discipline and a focus on driving value for Disney shareholders. In that regard, we're really looking forward to our year of the Super Bowl and all that it can bring to both football fans and Disney shareholders in the coming year.
Okay. All right, our next topic, we have two questions on technology. This is from Robert Fishman from MoffettNathanson. This is directed at you, Josh.
Okay.
Given your second priority of embracing technology, should investors expect to see any differences in the ways technology is already being used at the company and across your streaming services? Are there specific improvements or metrics like higher Disney+ engagement that we should use to judge success?
Okay, great. Thanks, Robert. Embracing emerging technologies is one of the three priorities that we laid out in our shareholder letter this morning, so it's something that every part of our company is squarely focused on. That focus is on both our internal operations as well as our customer-facing areas across each of our business segments. In terms of what will be visible to you, maybe a couple of examples. First, you'll see a greater level of interactive entertainment for Disney+ subscribers. Second, you'll see more personalized content feeds across all of our streaming services. That personalization effort, it's already starting. Something that I use all the time as a big sports fan is SportsCenter For You. I hope some of you are using it.
You can kinda think of it like your own personalized SportsCenter, where each day you get automatically curated content related to the teams and sports that are most interesting to you, with all the familiar ESPN anchor voices narrating it. The goal with all of this is to drive higher engagement, obviously, which in turn supports greater retention and then ultimately delivers on the bottom line for our shareholders.
We have a question, also on technology from Laura Martin at Needham. Probably each of you may wanna chime in here. Where is Disney integrating generative AI to lower costs and/or accelerate revenue growth today? What's on the roadmap to keep growing AI benefits to Disney shareholders?
Hugh, maybe we split this one up if you're good with that. Laura, as I touched on in the last question, we look at advanced technologies, including AI, as a meaningful long-term opportunity for us at Disney. At the same time, we're committed to implementing AI in a way that keeps human creativity at the center of everything that we do and of course, respects creators and the tremendous value of our own intellectual property. When we think about AI specifically, there's a lot of opportunity here. I'll take 3 categories or so, and then Hugh, I'll hand it to you and you can talk about some additional ones. First, we want Disney to remain a leader in the use of technology to enhance creativity.
It's just part of our legacy going all the way back to when Walt was pioneering synchronized sound in Steamboat Willie and, you know, moves all the way through to Pixar's advanced computer animation and then even recently in series like The Mandalorian on Disney+. When we do this right, it will be the place where I think the best talent works because they'll have access to the deepest catalog of beloved characters with opportunities to tell new stories and even the potential to innovate in content production using all the latest technology, including AI. Now, for our shareholders, we see AI as a potential driver of improved returns over time, it'll include making the production process more efficient and increasing the volume of content that we actually put out.
In streaming specifically, we've got a lot of work going on to develop really a hyper-personalized recommendation engine across Disney+ and ESPN. We're implementing AI to enhance our ad targeting capabilities, letting our partners develop and execute truly dynamic brand messaging. We see a significant opportunity to make it easier for families to plan their trip to optimize all of their time with us and to personalize their experience. You know, a Disney vacation means a lot to our fans, and we're using AI to reduce the complexities around planning and booking a trip and trying to make that whole experience specifically tailored to what our guests want most. You know, a fair amount going on there, but Hugh.
Yeah.
I know-
I'll jump in on the last couple. Sure. On workforce productivity, we're focused across several areas. One of the ones I find particularly interesting is an initiative to implement precision labor demand forecasting across our theme parks. We think that one has the potential to create a better guest experience, a better employment experience, and also better cost management for the company. We're very excited about that. Then on enterprise operations, as is true with really many companies, the pathways to both drive efficiency and reduce costs are really quite numerous across the enterprise.
Last, Laura, you didn't specifically ask, but we do see our Experiences business as well-positioned structurally in a world of rising AI-driven content. We think it may end up increasing even more the value consumers place on authentic real-life experiences with those that they are close to, like we deliver across the parks and resorts every day.
Great. Okay. We're gonna now take two questions on the portfolio of assets at The Walt Disney Company. I think these are probably both for Hugh. This is from Robert Fishman at MoffettNathanson. How do you view the importance of ESPN and linear networks through the lens of your priorities to drive creativity, quality, and global scale as a company?
Yeah, that's a great question, Robert, obviously one that we hear a lot, so I'm gonna try to be as clear as I can in the answer on this. We do understand there is a lot of focus on linear entertainment assets and ESPN, so I'll explain our view here. Let me start with linear entertainment cable networks and make three points. These networks are better thought of as brands with studios that produce content like The Bear or Shōgun, and we monetize that content across multiple distribution platforms. Separating those monetization platforms into discrete businesses is highly complex and, in our view, unlikely to create incremental value for shareholders, especially given where linear networks are valued in today's marketplace.
We're managing a monetization transition of these brands, and we are actually far down that migration path. We're generating more revenue at Disney Entertainment in streaming than in linear, more than double if we look at it in this most recent quarter. The linear earnings base is becoming smaller and smaller every quarter within our P&L.
Finally, yes, linear revenues are declining, but Disney Entertainment as a segment is growing nicely. Our guidance continues for double-digit segment OI growth this fiscal year, excluding the 53rd week. With all the cord-cutting pressure we're all aware of, Disney Entertainment is actually one of the faster-growing media businesses out there, and we're actually very, very proud of that.
Turning to sports in totality, we view ABC as strategically connected when we think about ESPN and sports in general. Sports is admittedly a separate discussion in that it is much earlier in its monetization transition, having just launched Unlimited last year. When we look at the marketplace for streaming in our competitive set, Netflix, Prime Video, YouTube, Paramount+, all of them are increasing their position in live sports. Sports rights are expensive and can be dilutive without scale, we have scale in our most important market, the U.S., and the biggest sports media brand in the world in ESPN. We view sports as a key part of our programming strategy and ESPN as an important contributor to our distribution portfolio.
For sure, we have to continue to work through this economic transition for ESPN while also better leveraging it for our overall business. As we do this, we will continue to deliver healthy consolidated earnings growth for shareholders. More broadly, when it comes to capital allocation, we're always assessing and looking to maximize shareholder value of our portfolio. That is our responsibility to shareholders, and we will continue to do that in the future.
Okay, great. Thank you, Hugh. Next on the portfolio, can you expand on the One Disney strength as it relates to your sports businesses and general entertainment assets? Specifically, how do those businesses fit into a Disney-focused paradigm that is strong across both entertainment and experiences? Are there any elements of the company that you would consider non-core in the context of One Disney? I apologize, this is from Michael Morris, Oppenheimer.
Sure, Mike. We do see One Disney as an important priority for the company. It really is more than a strategic headline. It's about how we create, distribute, engage, and monetize our stories and brands across the company in a way that increases the lifetime value of our consumers and drives compounding returns for our bottom line, and thus for our shareholders. It's also about how we operate as a company. Less a portfolio of assets and more a set of connected businesses that are focused on the fan, the consumer, with an enterprise-wide lens toward engagement and lifetime value. Turning to what is more of a portfolio optimization question. As I mentioned earlier, the entertainment networks are better thought of as brands with studios that produce content that we distribute across our platforms with the intent to increase reach and engagement.
At ESPN, we have the biggest sports media brand in the world, as I mentioned earlier. That now includes even more NFL content. In fact, I think it's the most we've ever had from the NFL, which is being made accessible to consumers across all distribution platforms and devices. Mike, to your question on non-core assets, know that we're always evaluating the merits of our brands, org structure, and business priorities to deliver long-term value for our shareholders. If there is a compelling case to consider strategic alternatives for any non-core assets, you can reasonably conclude that, A, we've already looked at it, and B, we'll continue to do so in the future as the marketplace and our businesses evolve.
Thanks. Then moving to a question from Steven Cahall at Wells Fargo on efficiency, I think for you, Hugh. It appears that one of the early initiatives is to increase efficiency, including some recently announced workforce reductions. How big is the opportunity as you take a fresh look at the operations? Where is there the most room for improvement? Should we think about efficiency gains as falling to the bottom line or being reinvested into areas of growth like content or technology spend?
Great. Thanks, Steve. You know, these are always difficult exercises for the organization. Let me assure you, this management team is acutely focused on this. At a high level, however, we're working towards driving efficiency and right-sizing our organization for the state of the business today and where we wanna go over time. Second, shifting more of our expense base into areas that we expect to drive growth. That's content and technology. The most recent example you cited is a part of our push to unified enterprise marketing organization. The recent staff reductions reflect a deliberate shift toward a more agile, technologically enabled, and resilient workforce. We aren't going to size the opportunity or rank order the areas that we're focused on, in part because this is an ongoing exercise and a muscle we're building for the company.
We want to build a culture of efficiency, and we want to fund growth opportunities from within the existing expense base. Across the company, we're aligning structures, capabilities, and talent to what the business needs next. We're simplifying where we can while investing where it matters most, and we're using technology to fundamentally change how work gets done. We have been and will continue to look for these types of opportunities to redeploy capital, both financial and human, to areas we see driving the highest returns for shareholders.
Okay. We have time for 2 more questions or 2 more analysts asking questions. These are focused on our second quarter results that we just released and our outlook. I think a few, Hugh, worth hitting from David Karnovsky from JPMorgan, starting with on the sports OI guidance. That is now mid-single digits, which includes the NFL Network transaction. Can you help quantify if the change from the prior commentary of low single digits, is that all NFL Network? Any comment on what drove the stronger second quarter sports results versus our guidance?
Sure. As a reminder, the prior guidance of low single-digit increase was before the NFL transaction, as you probably know, but just in case. The primary change here is incorporating the NFL transaction. Regarding the quarter, sports OI in Q2 came in a little bit better than expected, simply because our revenues came in slightly ahead and programming fees slightly under, but really small variances to each.
Okay. David asks: Is there any additional detail, Hugh, you can give us around the 53rd week impact by segment?
It really impacts all of our segments to a degree, so we wouldn't wanna be overly precise on that. Think about it as essentially one fifty-third or a little bit less than 2% benefit on our full year revenues. We have some modest margin uplift given some of the fixed costs that are accrued over the course of the year. A bit of an uplift overall. It delivers about 4%.
Thank you. Okay. Lastly, on the park side, what drove the better than expected top line, which was up 6% relative to the guidance we provided? Any indicators that give you confidence on domestic attendance or international park any macro impact to consider?
Sure. The outperformance really came from core parks revenue, and it was broad-based. Admissions were stronger, food and beverage, merch. Really, everything came in a little bit stronger than expected, so revenues really came in nicely. Nothing unusual to call out other than a bit better on the top line than we thought earlier in the quarter. Right now we're not seeing any macro weakness to point to, including at the international parks. We also obviously have the benefit of the Paris World of Frozen opening, so feel very, very good there.
Okay, great. I think our last question is coming from John Hodulik from UBS. John asks about the cadence of SVOD entertainment margins now that we've hit double digits here in the second quarter, Hugh.
Okay. Yeah. Thanks for noticing, John Hodulik. We're proud to hit the double digits this quarter. Look, we're focused on driving top line growth, and you noticed in the letter we're investing. We wanna keep growing this business profitably, but we're focused on the long term and making sure we maximize what Disney+ can be for this company over time, as you heard Josh discuss at length today. We had previously talked earlier about accelerating revenue growth in that business, and we feel terrific about the fact that we have in fact been able to do so.
Great. That's all the time we have this morning. Thank you for your time. To close this out, I'm gonna hand it over to Josh.
Thanks, Ben. Thanks everyone for your time this morning. We realize that we packed a lot of information into a new format, both on the call and in the letter. With this being my first earnings call as CEO, we felt that it was important to spend the extra time laying out our strategy and then of course taking your questions. We also felt it was important to discuss our results with more of a unified approach rather than focusing on individual segments. I'll conclude by saying that I look forward to engaging with the investment community and our shareholders in the future, including on our fiscal Q3 earnings call in August. Thanks for joining today, everybody.